This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Virginia Beach Seo #5 kottongrammer.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.virginia beach seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.virginia 10, seo 10, virginia beach 10, virginia beach seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.app 10, virginia 10, clients 10, virginia beach 10, client 10, company 10, beach 10, expert 9, blog 9, brand 9, search engine 9, search engine optimization 9, menu 9, customer 9, digital marketing 8, advertising 8, experience 8, keyword 7, social media 7, news 7, facebook 7, ios 6, research 6, android 6, industry 6, ecommerce 6, mobile app 6, ppc 6, usa 5, search engines 5, linkedin 5, map 5, google search 4, law 4, internet marketing 4, sem 4, online marketing 4, norfolk 3, search engine marketing 3, best seo company 3, attorney 3, visionefx 3, average 3, san diego 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, virginia beach seo 9, php page page 4, social media marketing 4 Double Word LSIspan class 10, virginia beach 10, div class 10, doctype html 10, search engine 9, i class 9, engine optimization 9, ul class 9, digital marketing 8, li class 8, web design 7, 1 class 7, img src 7, social media 7, html lang 7, post_type menu 6, item menu 6, div style 6, page menu 6, to create 5, local seo 5, custom menu 5, seo services 5, php page 4, best seo 4, nav class 4, template page 4, button type 4, internet marketing 4, media marketing 4, on google 4, small business 4, we offer 4, online marketing 4, ' href 3, full service 3, children menu 3, 2 col 3, home menu 3, 3 col 3, p style 3, top seo 3, graphic design 3, iframe src 3, 12 col 3, we want 3Single Word LSIgoogle 10, size 10, search 10, seo 10, set 10, business 10, right 10, div 10, contact 10, rel 10, image 10, http 10, back 10, title 10, content 10, load 10, engine 10, company 10, class 10, digital 10, custom 10, form 10, service 10, beach 10, very 10, https 10, text 10, clients 10, top 10, doctype 10, col 10, use 10, body 10, that 10, logo 10, read 10, alt 10, header 10, virginia 10, footer 10, head 10, row 10, lang 10, src 10, about 10, height 10, ext 10, png 10, one 10, marketing 10, this 10, name 10, page 10, center 10, time 10, container 10, type 10, href 10, item 10, style 10, agency 10, more 10, display 10, help 10, span 10, data 10, html 10, ver 10, market 10, link 10, value 10, ins 10, offer 9, icon 9, how 9, customers 9, website 9, area 9, mobile 9, home 9, action 9, nav 9, local 9, menu 9, auto 9, mail 9, www 9, traffic 9, new 9, true 9, amp 9, best 9, design 9, social 9, online 9, brand 9, them 9, min 9, know 9, full 9, hidden 9, video 9, non 9, button 9, not 9, every 9, org 9, target 9, what 9, none 9, when 9, put 9, optimization 9, web 9, place 9, toggle 9, lead 9, site 9, width 9, blog 9, here 9, img 9, user 9, reserved 8, left 8, false 8, served 8, other 8, rights 8, product 8, url 8, box 8, media 8, 100 8, strategy 8, advertising 8, let 8, input 8, free 8, services 8, results 8, look 8, way 8, manage 8, review 8, first 8, own 8, section 8, create 8, jpg 8, _blank 8, clear 8, build 8, bar 7, 800 7, object 7, graph 7, uploads 7, family 7, copyright 7, navigation 7, block 7, script 7, template 7, max 7, php 7, edge 7, border 7, expand 7, background 7, companies 7, long 7, align 7, internet 7, color 7, submit 7, book 7, show 7, organic 7, location 7, twitter 7, provide 7, copy 7, facebook 7, date 7, building 6, post_type 6, sure 6, active 6, font 6, branding 6, pay 6, article 6, child 6, just 6, 2018 6, 500 6, helping 6, don 6, find 6, includes 6, clearfix 6, today 6, professional 6, firm 6, based 6, call 6, experts 6, open 6, source 6, 150 6, solutions 6, wide 6, images 6, care 6, direct 6, small 6, like 6, inline 6, responsive 6, these 5, column 5, businesses 5, understand 5, field 5, 'https 5, complete 5, usa 5, make 5, engines 5, want 5, javascript 5, default 5, where 5, iframe 5, graphic 5, through 5, 8211 5, description 5, reach 5, children 5, nbsp 5, var 5, sales 5, format 5, professionals 5, linkedin 5, bring 4, would 4, xml 4, cdn 4, meet 4, legal 4, print 4, 2017 4, there 4, well 4, years 4, 751 4, write 4, break 4, whether 4, sitemap 4, law 4, author 4, 696 4, attr 4, application 4, forms 4, css 4, above 4, element 4, styles 4, creation 4, latest 4, svg 4, many 4, stay 4, slider 4, wordpress 4, run 4, 038 4, 281 4, googletagmanager 4, campaign 4, selling 4, developers 4, case 4, scroll 4, range 4, theme 4, only 4, both 4, important 4, keep 4, ready 4, also 4, growth 4, parent 3, themes 3, founder 3, awesome 3, testimonials 3, answer 3, wpcf7 3, keywords 3, 713 3, needs 3, searches 3, 600 3, searching 3, 20px 3, 2016 3, 745 3, 5px 3, release 3, approach 3, 888 3, carousel 3, navbar 3, everything 3, trusted 3, industries 3, office 3, pages 3, including 3, around 3, fullwidth 3, times 3, designers 3, 460 3, breadcrumb 3, collapse 3, margin 3, dropdown 3, 364 3, guarantee 3, rss 3, builder 3, pull 3, medical 3, offers 3, outs 3, llc 3, apply 3, give 3, consultation 3, organization 3, designed 3, profit 3, banner 3 |
| Factor ID | Factor Name | #5 kottongrammer.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 1 | 4.30 | 14 | 14 | 1 | 2 | 4 | 1 | 2 | 5 | 8 | 3 | 3 | -0.56 |
| CP134a | Exact Match in Body Tag | 2 | 7.10 | 27 | 20 | 1 | 2 | 4 | 2 | 2 | 6 | 27 | 4 | 3 | -0.55 |
| ENT000a | Number of Entities Used | 26 | 33.00 | 46 | 40 | 46 | 25 | 24 | 26 | 36 | 34 | 40 | 33 | 26 | -0.50 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 1.30 | 3 | 3 | 1 | 1 | 0 | 1 | 1 | 2 | 2 | 1 | 1 | -0.47 |
| CP483a | Exact Match in the Title Tag | 1 | 0.80 | 2 | 1 | 0 | 2 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.46 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.80 | 2 | 1 | 0 | 1 | 1 | 0 | 2 | 0 | 1 | 1 | 1 | -0.45 |
| CP150a | Exact Match in H1 Tags | 1 | 0.80 | 2 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 2 | 1 | 1 | -0.45 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.60 | 2 | 1 | 1 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 1 | -0.40 |
| CP134 | Variations in Body Tag | 13 | 93.30 | 221 | 121 | 203 | 65 | 31 | 13 | 133 | 35 | 221 | 44 | 67 | -0.38 |
| CP427 | Number of Images with Alt Text | 3 | 17.30 | 46 | 30 | 46 | 6 | 1 | 3 | 30 | 5 | 22 | 28 | 2 | -0.37 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.36 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.40 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.35 |
| CP479c | Title Has Top | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.35 |
| CP426 | Number of Images | 3 | 21.60 | 46 | 31 | 46 | 13 | 13 | 3 | 30 | 8 | 36 | 31 | 5 | -0.33 |
| ENT008 | Entities in Meta Description Tag | 0 | 5.60 | 9 | 8 | 9 | 9 | 3 | 0 | 6 | 6 | 5 | 5 | 5 | -0.31 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.60 | 2 | 2 | 0 | 2 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.31 |
| CP425 | Number of HTTPS Links | 25 | 97.80 | 307 | 53 | 307 | 84 | 13 | 25 | 187 | 63 | 104 | 82 | 60 | -0.31 |
| CP132 | Variations in Blockquote Tags | 0 | 2.00 | 13 | 0 | 13 | 5 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.31 |
| ENT009 | Entities in Title Tag | 4 | 4.70 | 7 | 6 | 4 | 7 | 4 | 4 | 4 | 5 | 5 | 5 | 3 | -0.31 |
| CP128 | Variations in Alt Attributes | 0 | 5.50 | 13 | 13 | 10 | 3 | 0 | 0 | 6 | 0 | 8 | 13 | 2 | -0.31 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.31 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.31 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.31 |
| CP465c | Variations in script Tags | 10 | 13.30 | 27 | 6 | 2 | 26 | 13 | 10 | 23 | 11 | 27 | 5 | 10 | -0.31 |
| CP465 | Variations in P Tags | 6 | 18.70 | 59 | 29 | 17 | 18 | 12 | 6 | 59 | 13 | 28 | 0 | 5 | -0.31 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.30 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 1.80 | 4 | 4 | 2 | 3 | 0 | 1 | 1 | 4 | 1 | 1 | 1 | -0.30 |
| CP470 | Variations in the HTML Tag | 13 | 93.70 | 221 | 121 | 206 | 65 | 31 | 13 | 134 | 35 | 221 | 44 | 67 | -0.29 |
| CPX010 | Variations in Div Tags | 11 | 82.80 | 183 | 121 | 183 | 60 | 25 | 11 | 133 | 28 | 165 | 40 | 62 | -0.29 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 1.50 | 4 | 4 | 2 | 3 | 0 | 1 | 1 | 2 | 1 | 0 | 1 | -0.29 |
| CP129 | Variations in A Tags | 0 | 19.20 | 51 | 15 | 51 | 13 | 6 | 0 | 18 | 3 | 41 | 21 | 24 | -0.29 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.28 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.28 |
| ENT001 | Entities in HTML Tag | 281 | 399.60 | 841 | 437 | 841 | 388 | 98 | 281 | 713 | 163 | 665 | 106 | 304 | -0.27 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.27 |
| CP474 | Variations making whole Strong Tags | 0 | 1.00 | 8 | 8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.27 |
| CP137 | Variations in the Canonical URL | 2 | 1.40 | 2 | 0 | 2 | 0 | 2 | 2 | 2 | 2 | 2 | 2 | 0 | -0.27 |
| CPXR015 | Variations in Figure Tags | 0 | 5.40 | 36 | 0 | 0 | 0 | 0 | 0 | 0 | 18 | 36 | 0 | 0 | -0.26 |
| ENT003 | Entities in H2 Tags | 0 | 7.30 | 34 | 10 | 3 | 9 | 0 | 0 | 34 | 11 | 1 | 0 | 5 | -0.26 |
| CP211 | Has Domain Phrase In Content | 1 | 0.50 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.26 |
| CP127 | Variations in A Tag HREFs | 0 | 28.10 | 113 | 23 | 113 | 29 | 5 | 0 | 33 | 3 | 58 | 5 | 12 | -0.26 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.26 |
| ENT018 | Entities in Sentences | 49 | 119.90 | 405 | 150 | 405 | 70 | 41 | 49 | 206 | 70 | 117 | 35 | 56 | -0.25 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP469a | Exact Match in Sentences | 0 | 0.70 | 3 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 3 | 0 | 0 | -0.25 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP492b | Unabridged Word Count | 498 | 1225.50 | 2697 | 1299 | 2697 | 937 | 998 | 498 | 2039 | 619 | 1356 | 973 | 839 | -0.25 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.60 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.25 |
| CP133 | Variations in B Tags | 0 | 3.50 | 20 | 1 | 20 | 0 | 0 | 0 | 0 | 0 | 12 | 2 | 0 | -0.25 |
| CP473 | Variations in Strong Tags | 2 | 2.20 | 13 | 13 | 0 | 0 | 3 | 2 | 0 | 3 | 0 | 0 | 1 | -0.25 |
| CP139 | Variations in Class Attributes | 0 | 1.70 | 11 | 0 | 3 | 0 | 0 | 0 | 1 | 1 | 11 | 1 | 0 | -0.25 |
| CPX002 | Variations in Figcaption Tags | 0 | 1.60 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 14 | 2 | 0 | 0 | -0.25 |
| CP492 | Word Count | 394 | 993.10 | 2177 | 1087 | 2177 | 784 | 803 | 394 | 1577 | 526 | 1123 | 786 | 674 | -0.25 |
| CP126a | Exact Match in A Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.24 |
| CPXX888 | Number of HTML Tags | 166 | 754.30 | 2036 | 481 | 2036 | 541 | 412 | 166 | 1813 | 285 | 569 | 829 | 411 | -0.24 |
| CP380 | Meta Description Length | 0 | 140.00 | 208 | 155 | 137 | 156 | 77 | 0 | 159 | 153 | 197 | 158 | 208 | -0.23 |
| CP435 | Number of Links | 25 | 101.00 | 315 | 53 | 315 | 88 | 13 | 25 | 187 | 63 | 121 | 82 | 63 | -0.23 |
| ENT005 | Entities in H4 Tags | 2 | 1.70 | 7 | 7 | 0 | 0 | 0 | 2 | 0 | 1 | 5 | 1 | 1 | -0.23 |
| CPXR24 | Number of P Tags | 10 | 29.50 | 63 | 29 | 46 | 37 | 42 | 10 | 63 | 11 | 46 | 1 | 10 | -0.22 |
| CP481b | Word Count in Meta Description Tag | 0 | 22.70 | 36 | 25 | 21 | 22 | 12 | 0 | 27 | 24 | 36 | 27 | 33 | -0.22 |
| CP231 | Has Meta Twitter Description | 1 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.22 |
| CP481 | Variations in Title Tag | 1 | 2.10 | 3 | 2 | 2 | 3 | 1 | 1 | 3 | 2 | 3 | 2 | 2 | -0.22 |
| CP318 | Has RSS Link | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.22 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CPXR003 | Number of Heading Tags | 7 | 22.00 | 34 | 27 | 22 | 19 | 0 | 7 | 33 | 32 | 25 | 34 | 21 | -0.20 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.20 |
| CP213z | Has Form | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP142 | Variations in Em Tags | 0 | 0.50 | 4 | 0 | 1 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP125 | Variations making whole A Tags | 0 | 1.20 | 3 | 2 | 2 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 2 | -0.19 |
| CP386 | Variations in Meta Twitter Description | 5 | 1.70 | 5 | 2 | 0 | 2 | 0 | 5 | 2 | 2 | 0 | 2 | 2 | -0.19 |
| CP479 | Title Has Sales Words | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.19 |
| CP479ii | Title Has Sentiment Words | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.19 |
| CP313 | Has Privacy Policy | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.19 |
| CP162 | Variations making whole H2 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.19 |
| CP484 | Leading Variations in Title Tag | 1 | 0.50 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.19 |
| CP234 | Has Meta Twitter Content | 1 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.19 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.18 |
| CP388 | Variations in Meta Twitter Content | 1 | 1.50 | 3 | 2 | 0 | 3 | 0 | 1 | 3 | 2 | 0 | 2 | 2 | -0.18 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.18 |
| CP124a | Variations in Absolute URLs | 1 | 26.10 | 94 | 55 | 8 | 31 | 3 | 1 | 44 | 3 | 94 | 4 | 18 | -0.18 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.20 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 3 | 2 | 3 | -0.18 |
| CP207 | Has Contact Page | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP418 | Number of Forms | 1 | 1.50 | 4 | 1 | 1 | 4 | 0 | 1 | 1 | 2 | 2 | 1 | 2 | -0.17 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CP141 | Variations in HTML Comments | 3 | 2.10 | 5 | 3 | 0 | 3 | 4 | 3 | 0 | 0 | 5 | 0 | 3 | -0.17 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.17 |
| CPXR004 | Number of H1 Tags | 2 | 1.40 | 5 | 2 | 1 | 0 | 0 | 2 | 1 | 1 | 5 | 1 | 1 | -0.17 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP455 | Number of YouTube Embeds | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.16 |
| CP467 | Variations in Section Tags | 10 | 18.20 | 70 | 0 | 70 | 22 | 13 | 10 | 0 | 22 | 44 | 0 | 1 | -0.16 |
| CPX013 | Variations in Footer Tags | 0 | 9.00 | 53 | 16 | 0 | 0 | 11 | 0 | 1 | 3 | 53 | 0 | 6 | -0.16 |
| CP136 | Variations making whole B Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.16 |
| CPXR020 | Variations in Q Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP468 | Number of Sentences | 14 | 35.40 | 87 | 48 | 28 | 14 | 40 | 14 | 87 | 17 | 32 | 47 | 27 | -0.16 |
| CP173 | Variations in H4 Tags | 0 | 0.90 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 2 | 3 | -0.16 |
| CP348 | Has Video | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| QS003 | Number of Questions | 0 | 3.80 | 14 | 5 | 1 | 2 | 1 | 0 | 14 | 6 | 1 | 6 | 2 | -0.15 |
| CP469 | Variations in Sentences | 4 | 8.90 | 15 | 13 | 9 | 3 | 4 | 4 | 13 | 6 | 15 | 9 | 13 | -0.15 |
| CP165 | Variations in H2 Tags | 1 | 1.20 | 3 | 0 | 2 | 2 | 1 | 1 | 3 | 3 | 0 | 0 | 0 | -0.15 |
| CP452 | Number of Videos | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CP169 | Variations in H3 Tags | 3 | 1.90 | 5 | 5 | 5 | 1 | 0 | 3 | 0 | 0 | 1 | 2 | 2 | -0.14 |
| CP477 | Variations in Title Attributes | 0 | 4.10 | 12 | 12 | 0 | 3 | 3 | 0 | 6 | 3 | 12 | 0 | 2 | -0.14 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | -0.14 |
| CP161 | Variations in H1-H6 Tags | 4 | 6.10 | 10 | 9 | 8 | 4 | 0 | 4 | 4 | 10 | 7 | 5 | 10 | -0.14 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP153 | Variations in H1 and H2 Tags | 1 | 3.00 | 6 | 4 | 3 | 3 | 0 | 1 | 4 | 6 | 3 | 1 | 5 | -0.13 |
| QS012 | Headings Has Question | 0 | 0.70 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CPXR018 | Variations in Nav Tags | 0 | 7.00 | 24 | 0 | 6 | 20 | 0 | 0 | 0 | 3 | 24 | 0 | 17 | -0.12 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | -0.12 |
| CP375 | Variations in LI Tags | 0 | 7.90 | 36 | 3 | 36 | 6 | 0 | 0 | 10 | 2 | 8 | 2 | 12 | -0.12 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CPX003 | Variations in Main Tags | 0 | 10.90 | 60 | 0 | 0 | 0 | 20 | 0 | 0 | 29 | 60 | 0 | 0 | -0.12 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.11 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.11 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.11 |
| CP130 | Variations in Article Tags | 9 | 9.50 | 35 | 35 | 0 | 5 | 0 | 9 | 0 | 2 | 17 | 0 | 27 | -0.11 |
| ENT004 | Entities in H3 Tags | 6 | 3.80 | 12 | 12 | 6 | 4 | 0 | 6 | 0 | 4 | 4 | 0 | 2 | -0.11 |
| CP157 | Variations in H1, H2, and H3 Tags | 4 | 4.90 | 9 | 9 | 8 | 4 | 0 | 4 | 4 | 6 | 4 | 3 | 7 | -0.11 |
| CP465z | Variations in Form Tags | 2 | 0.60 | 2 | 0 | 2 | 0 | 0 | 2 | 0 | 2 | 0 | 0 | 0 | -0.10 |
| CP381 | Variations in Meta Descriptions | 0 | 1.80 | 3 | 2 | 3 | 2 | 1 | 0 | 2 | 2 | 2 | 2 | 2 | -0.10 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP412b | Has Email | 1 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.09 |
| CP428 | Number of Images without Alt Text | 0 | 4.30 | 14 | 1 | 0 | 7 | 12 | 0 | 0 | 3 | 14 | 3 | 3 | -0.09 |
| CP456 | Variations in Option Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| CP203 | Has Apple Touch Icon | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.09 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP233 | Has Meta Twitter Site | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.09 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| QS004 | Number of Questions In Headings | 0 | 1.10 | 3 | 3 | 0 | 1 | 0 | 0 | 1 | 2 | 1 | 1 | 2 | -0.09 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.08 |
| CPXR002 | Number of HTML Comments | 3 | 30.30 | 125 | 125 | 0 | 19 | 17 | 3 | 0 | 0 | 26 | 18 | 95 | -0.08 |
| CP457 | Variations making whole Option Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.08 |
| CP345 | Has Terms of Service | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.08 |
| CP225 | Has Meta Description | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP235 | Has Meta Viewport | 1 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.07 |
| CP355 | Variations in ID Attributes | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.06 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.06 |
| CP471 | Variations in Span Tags | 0 | 4.10 | 16 | 0 | 11 | 2 | 0 | 0 | 16 | 1 | 1 | 9 | 1 | -0.06 |
| CP472 | Variations making whole Span Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.06 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP319 | Has Schema Markup | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | -0.05 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.40 | 2 | 1 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP412 | Number of Email Addresses | 2 | 1.40 | 4 | 2 | 0 | 4 | 0 | 2 | 0 | 0 | 2 | 0 | 4 | -0.05 |
| ENT002 | Entities in H1 Tags | 5 | 3.40 | 8 | 6 | 3 | 0 | 0 | 5 | 3 | 3 | 8 | 3 | 3 | -0.05 |
| ENT006 | Entities in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.05 |
| CP309 | Has OpenGraph Image | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.05 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.04 |
| CP228 | Has Meta Robots | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.04 |
| CP376 | Variations making whole LI Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.04 |
| CP491 | Variations in Value Attributes | 0 | 0.60 | 6 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | -0.03 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.03 |
| CP479a | Title Has Best | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.02 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CP481a | Word Count in Title Tag | 5 | 9.30 | 15 | 9 | 10 | 10 | 6 | 5 | 11 | 10 | 15 | 11 | 6 | -0.02 |
| CP383 | Variations in Meta OpenGraph Description | 5 | 2.10 | 5 | 2 | 0 | 0 | 1 | 5 | 2 | 2 | 5 | 2 | 2 | -0.01 |
| CP356 | Variations in I Tags | 0 | 3.20 | 22 | 0 | 22 | 1 | 0 | 0 | 0 | 0 | 9 | 0 | 0 | -0.00 |
| CP364 | Is OpenGraph Type Article | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.00 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
