This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Santa Ana Seo #49 immanagers.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.santa ana seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.search 10, santa ana 10, seo 10, search engine 9, search engine optimization 8, santa ana seo 7 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.blog 10, cat 10, company 10, ott 9, digital marketing 8, experience 8, search engine optimization 8, internet marketing 8, menu 8, expert 7, wordpress 7, advertising 7, navigation 7, industry 7, social media 7, map 7, plugins 6, pay-per-click 6, social media marketing 6, california 6, keyword 6, email marketing 6, tick 6, privacy 6, orange county 6, competition 5, pay per click 5, cell 5, reputation management 4, yelp 4, ppc 4, promise 3, best seo company 3, virginia 3, brands 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 8, santa ana seo 7 Double Word LSIspan class 10, div class 10, santa ana 10, ul class 10, doctype html 10, search engine 9, img src 9, web design 9, i class 9, li class 9, digital marketing 8, s web 7, ana seo 7, seo company 7, item menu 7, social media 7, seo agency 7, input type 7, p class 6, website design 6, html lang 6, page menu 6, marketing services 6, h3 class 6, 1 class 6, post_type menu 6, seo expert 6, p style 6, orange county 6, united states 5, is not 5, privacy policy 5, link rel 5, to find 5, los angeles 5, home menu 5, first page 4, img class 4, h2 style 4, seo services 4, that they 4, header class 4, button type 4, design services 4, img width 4, to learn 4, s more 4, ' href 3, form action 3, css' media 3, div data 3, s time 3, do not 3, google analytics 3, to make 3, css' href 3, on google 3, san francisco 3, new york 3Single Word LSIsize 10, website 10, wrap 10, red 10, rel 10, list 10, ads 10, http 10, engine 10, mobile 10, service 10, per 10, script 10, local 10, ton 10, top 10, mobi 10, col 10, body 10, new 10, read 10, alt 10, try 10, footer 10, amp 10, ana 10, row 10, lang 10, app 10, png 10, 000 10, cur 10, pos 10, services 10, page 10, hidden 10, color 10, book 10, show 10, non 10, not 10, center 10, target 10, container 10, play 10, enter 10, item 10, style 10, log 10, web 10, more 10, display 10, width 10, small 10, san 10, how 10, search 10, seo 10, business 10, right 10, div 10, contact 10, image 10, count 10, blank 10, title 10, content 10, santa 10, load 10, company 10, class 10, over 10, custom 10, home 10, form 10, text 10, https 10, oct 10, mar 10, url 10, off 10, doctype 10, that 10, www 10, logo 10, true 10, header 10, head 10, src 10, 100 10, about 10, height 10, min 10, one 10, face 10, open 10, this 10, location 10, type 10, mon 10, href 10, comp 10, agency 10, facebook 10, site 10, span 10, data 10, blog 10, html 10, tag 10, ver 10, line 10, link 10, cat 10, tel 9, click 9, left 9, close 9, post 9, add 9, article 9, success 9, end 9, block 9, businesses 9, nav 9, ever 9, city 9, product 9, esc 9, media 9, design 9, 0px 9, call 9, marketing 9, through 9, align 9, name 9, full 9, next 9, button 9, now 9, los 9, wrapper 9, ease 9, jpg 9, bar 9, rank 9, strong 9, set 9, back 9, action 9, clients 9, table 9, 300 9, auto 9, main 9, background 9, social 9, ssa 9, cover 9, curr 9, they 9, sub 9, ratio 9, know 9, internet 9, org 9, none 9, optimization 9, review 9, place 9, tab 9, like 9, bottom 9, img 9, value 9, round 9, year 8, google 8, object 8, result 8, thu 8, analytics 8, req 8, visibility 8, pay 8, 600 8, child 8, trust 8, label 8, uploads 8, copyright 8, border 8, 200 8, land 8, pop 8, default 8, where 8, holder 8, white 8, results 8, last 8, start 8, war 8, what 8, time 8, twitter 8, primary 8, widget 8, great 8, used 8, hit 8, inner 8, increase 8, user 8, dev 8, grow 8, icon 8, graph 8, take 8, some 8, digital 8, template 8, max 8, menu 8, hide 8, find 8, noscript 8, position 8, code 8, best 8, 117 8, sup 8, current 8, free 8, email 8, key 8, project 8, look 8, placeholder 8, every 8, wide 8, method 8, only 8, here 8, building 7, would 7, medium 7, aria 7, even 7, forms 7, css 7, advertising 7, using 7, want 7, each 7, input 7, 250 7, iframe 7, video 7, provide 7, phone 7, slide 7, card 7, nth 7, before 7, fff 7, why 7, move 7, process 7, resp 7, clear 7, also 7, post_type 7, active 7, term 7, column 7, branding 7, dir 7, month 7, views 7, 500 7, expert 7, select 7, navigation 7, large 7, field 7, don 7, map 7, side 7, complete 7, high 7, reviews 7, level 7, fill 7, box 7, 101 7, county 7, ranking 7, wordpress 7, layout 7, children 7, scroll 7, thumb 7, first 7, date 7, sales 7, person 7, linkedin 7, responsive 7, tec 6, investment 6, require 6, version 6, reserved 6, policy 6, learn 6, abs 6, united 6, live 6, focus 6, number 6, rights 6, 'https 6, disable 6, arrow 6, rating 6, around 6, today 6, 217 6, javascript 6, items 6, 261 6, plugin 6, 038 6, overlay 6, fixed 6, description 6, ical 6, options 6, prop 6, wed 6, group 6, padding 6, plugins 6, words 6, font 6, info 6, test 6, origin 6, hover 6, owner 6, false 6, management 6, big 6, fri 6, init 6, index 6, file 6, report 6, return 6, while 6, make 6, orange 6, nation 6, meta 6, mid 6, btn 6, california 6, maps 6, drop 6, privacy 6, terms 6, var 6, dark 6, toggle 6, youtube 6, solid 5, after 5, connect 5, address 5, searching 5, there 5, 640 5, cell 5, screen 5, pages 5, links 5, were 5, 50px 5, prev 5, api 5, element 5, margin 5, styles 5, two 5, found 5, disabled 5, absolute 5, weight 5, submit 5, required 5, case 5, sticky 5, enabled 5, initial 5, format 5, done 5, important 5, parent 5, dec 5, path 5, sep 5, which 5, needs 5, angeles 5, states 5, 2019 5, 2018 5, biz 5, status 5, world 5, posts 5, months 5, author 5, feed 5, 578 5, control 5, rocket 5, quality 5, secondary 5, badge 5, long 5, svg 5, many 5, people 5, single 5, available 5, horizontal 5, generate 5, 168 5, googletagmanager 5, update 5, missing 5, again 5, 180 5, sidebar 5, enable 5, stylesheet 5, tools 5, event 5, perfect 5, assets 5, send 5, gif 5, public 5, ready 5, resources 5, half 4, score 4, themes 4, xml 4, 800 4, blur 4, lite 4, users 4, provider 4, root 4, family 4, animation 4, 400 4, srcset 4, php 4, touch 4, hiring 4, 210 4, 455 4, attr 4, rows 4, 225 4, 226 4, onclick 4, itemt 4, rss 4, ppc 4, slider 4, huge 4, those 4, textwidget 4, thead 4, nov 4, llc 4, yes 4, rise 4, embed 4, lazyload 4, give 4, browse 4, choice 4, 'text 4, visible 4, opener 4, effect 4, percent 4, attachment 4, designed 4, park 4, original 4, sat 4, banner 4, inline 4, mean 4, bind 4, tabindex 4, schema 4, mini 4, 700 4, sites 4, 2000 4, wpf 4, 502 4, angle 4, may 4, could 4, change 4, fun 4, dist 4, 550 4, ffffff 4, different 4, rankings 4, null 4, 333 4, hour 4, 105 4, _name 4, 355 4, 118 4, recent 4, accept 4, global 4, middle 4, buy 4, 156 4, query 4, vertical 4, bars 4, 186 4, _close 4, love 4, noop 4, space 4, portfolio 4, _border 4, note 4, error 4, cost 4, york 4, laptop 3, because 3, analysis 3, stop 3, rounded 3, parallax 3, 1000 3, tip 3, roof 3, rgba 3, 888 3, 4px 3, air 3, 300w 3, 425 3, francisco 3, 432 3, settings 3, _menu_ 3, 680 3, clearfix 3, virginia 3, 20c 3, breadcrumb 3, collapse 3, 236 3, rsd 3, builder 3, latest 3, lib 3, florida 3, aug 3, xmlns 3, stars 3, three 3, multi 3, images 3, grid 3, indicator 3, feb 3, friendly 3, overflow 3, both 3, vc_responsive 3, simply 3, fluid 3, past 3, opportunity 3, transparent 3, panel 3, 938 3, march 3, transition 3, did 3, wpb 3, optimized 3, getting 3, 20px 3, 979 3, beach 3, tracking 3, thanks 3, four 3, 754 3, else 3, latin 3, 'all' 3, templates 3, loading 3, composer 3, trigger 3, 'stylesheet' 3, revenue 3, 318 3, 319 3, sort 3, present 3, repeat 3, consumers 3, sized 3, competitors 3, 354 3, 113 3, sizes 3, 356 3, viewbox 3, based 3, 363 3, 364 3, fade 3, 136 3, 9999 3, 151 3, details 3, please 3, css' 3, lora 3, hire 3, frameborder 3, normal 3, 181 3, money 3, endif 3, 150x150 3, price 3, 80px 3, between 3, nbsp 3, push 3, south 3, riverside 3, scale 3, flex 3, studies 3 |
| Factor ID | Factor Name | #49 immanagers.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 25 | 23.50 | 36 | 36 | 24 | 24 | 24 | 25 | 26 | 18 | 24 | 31 | 3 | -0.52 |
| CP470a | Exact Match in the HTML Tag | 0 | 2.50 | 10 | 10 | 1 | 1 | 0 | 1 | 7 | 0 | 3 | 2 | 0 | -0.47 |
| CP134a | Exact Match in Body Tag | 0 | 3.80 | 17 | 17 | 1 | 4 | 0 | 2 | 7 | 0 | 3 | 4 | 0 | -0.46 |
| CP483a | Exact Match in the Title Tag | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.40 |
| CP469 | Variations in Sentences | 8 | 19.50 | 99 | 99 | 7 | 23 | 15 | 3 | 34 | 3 | 7 | 4 | 0 | -0.40 |
| ENT018 | Entities in Sentences | 92 | 50.10 | 115 | 15 | 84 | 48 | 37 | 61 | 61 | 53 | 27 | 115 | 0 | -0.40 |
| CP150a | Exact Match in H1 Tags | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.39 |
| ENT005 | Entities in H4 Tags | 0 | 5.90 | 22 | 10 | 1 | 4 | 3 | 14 | 0 | 5 | 0 | 22 | 0 | -0.38 |
| CP470 | Variations in the HTML Tag | 213 | 136.10 | 424 | 256 | 32 | 84 | 109 | 65 | 424 | 187 | 56 | 148 | 0 | -0.37 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.20 | 4 | 2 | 0 | 2 | 0 | 0 | 3 | 0 | 1 | 4 | 0 | -0.37 |
| CP465 | Variations in P Tags | 25 | 32.80 | 131 | 131 | 7 | 29 | 18 | 9 | 51 | 14 | 7 | 62 | 0 | -0.36 |
| CP129 | Variations in A Tags | 25 | 13.00 | 33 | 16 | 6 | 13 | 21 | 14 | 33 | 15 | 4 | 8 | 0 | -0.36 |
| CPX010 | Variations in Div Tags | 159 | 107.50 | 276 | 243 | 22 | 72 | 56 | 44 | 276 | 178 | 45 | 139 | 0 | -0.36 |
| CP161 | Variations in H1-H6 Tags | 22 | 8.20 | 30 | 2 | 4 | 10 | 8 | 9 | 10 | 5 | 4 | 30 | 0 | -0.36 |
| CP125 | Variations making whole A Tags | 0 | 1.60 | 10 | 2 | 1 | 1 | 1 | 10 | 0 | 0 | 1 | 0 | 0 | -0.36 |
| CP134 | Variations in Body Tag | 213 | 131.90 | 423 | 219 | 32 | 83 | 109 | 65 | 423 | 187 | 53 | 148 | 0 | -0.35 |
| CP137 | Variations in the Canonical URL | 2 | 1.00 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 0 | -0.35 |
| CP465c | Variations in script Tags | 37 | 73.60 | 529 | 12 | 14 | 8 | 65 | 10 | 22 | 529 | 65 | 5 | 6 | -0.35 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.40 | 2 | 0 | 0 | 1 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | -0.35 |
| CP157 | Variations in H1, H2, and H3 Tags | 22 | 5.50 | 14 | 2 | 4 | 7 | 7 | 5 | 10 | 2 | 4 | 14 | 0 | -0.35 |
| CP468 | Number of Sentences | 21 | 57.00 | 204 | 204 | 86 | 43 | 31 | 16 | 117 | 23 | 13 | 37 | 0 | -0.34 |
| CP153 | Variations in H1 and H2 Tags | 8 | 4.70 | 13 | 2 | 4 | 7 | 4 | 3 | 9 | 2 | 3 | 13 | 0 | -0.34 |
| CP124a | Variations in Absolute URLs | 33 | 31.90 | 142 | 92 | 4 | 11 | 28 | 12 | 142 | 4 | 7 | 19 | 0 | -0.33 |
| CP375 | Variations in LI Tags | 33 | 17.40 | 94 | 9 | 5 | 14 | 22 | 6 | 94 | 13 | 2 | 9 | 0 | -0.33 |
| CP471 | Variations in Span Tags | 22 | 24.60 | 122 | 122 | 3 | 6 | 17 | 2 | 9 | 11 | 4 | 72 | 0 | -0.33 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.50 | 2 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | -0.32 |
| CP386 | Variations in Meta Twitter Description | 3 | 1.80 | 5 | 0 | 0 | 0 | 3 | 5 | 4 | 0 | 4 | 2 | 0 | -0.32 |
| CP388 | Variations in Meta Twitter Content | 3 | 1.00 | 3 | 0 | 1 | 0 | 2 | 3 | 2 | 0 | 1 | 1 | 0 | -0.30 |
| CP228 | Has Meta Robots | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.30 |
| CP469a | Exact Match in Sentences | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.30 |
| CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.29 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.29 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.29 |
| CP477 | Variations in Title Attributes | 2 | 2.20 | 8 | 5 | 2 | 8 | 1 | 0 | 0 | 0 | 4 | 2 | 0 | -0.29 |
| CP165 | Variations in H2 Tags | 2 | 2.60 | 6 | 0 | 1 | 1 | 3 | 3 | 6 | 6 | 2 | 2 | 2 | -0.29 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.28 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.28 |
| ENT001 | Entities in HTML Tag | 199 | 309.90 | 518 | 518 | 503 | 260 | 254 | 406 | 178 | 326 | 202 | 452 | 0 | -0.28 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.28 |
| CP139 | Variations in Class Attributes | 6 | 8.00 | 20 | 6 | 4 | 1 | 17 | 20 | 5 | 8 | 17 | 2 | 0 | -0.28 |
| CP169 | Variations in H3 Tags | 14 | 0.80 | 3 | 0 | 0 | 0 | 3 | 2 | 1 | 0 | 1 | 1 | 0 | -0.27 |
| CP168 | Leading Variations in H3 Tags | 2 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.27 |
| CPXR003 | Number of Heading Tags | 25 | 25.60 | 50 | 19 | 15 | 29 | 37 | 50 | 26 | 25 | 10 | 44 | 1 | -0.27 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.27 |
| CP173 | Variations in H4 Tags | 0 | 2.60 | 15 | 0 | 0 | 3 | 1 | 4 | 0 | 3 | 0 | 15 | 0 | -0.27 |
| CP492 | Word Count | 1408 | 1134.90 | 3758 | 202 | 1412 | 1033 | 1029 | 792 | 3758 | 847 | 453 | 1787 | 36 | -0.26 |
| QS012 | Headings Has Question | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.26 |
| CP492b | Unabridged Word Count | 1688 | 1359.20 | 4543 | 228 | 1677 | 1235 | 1227 | 939 | 4543 | 1052 | 528 | 2119 | 44 | -0.26 |
| CP383 | Variations in Meta OpenGraph Description | 3 | 2.30 | 5 | 0 | 0 | 0 | 3 | 5 | 4 | 5 | 4 | 2 | 0 | -0.26 |
| CP233 | Has Meta Twitter Site | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.26 |
| CP149 | Variations making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.26 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.26 |
| QS004 | Number of Questions In Headings | 3 | 1.10 | 3 | 1 | 1 | 2 | 2 | 0 | 3 | 1 | 0 | 1 | 0 | -0.26 |
| CP170 | Variations making whole H4 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CP160 | Leading Variations in H1-H6 Tags | 5 | 1.90 | 5 | 1 | 0 | 5 | 2 | 1 | 2 | 0 | 3 | 5 | 0 | -0.26 |
| CP231 | Has Meta Twitter Description | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.26 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.25 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.25 |
| CPXR24 | Number of P Tags | 30 | 37.00 | 89 | 9 | 53 | 26 | 41 | 25 | 89 | 58 | 32 | 35 | 2 | -0.25 |
| CP177 | Variations in H4-H6 Tags | 0 | 2.70 | 16 | 0 | 0 | 3 | 1 | 4 | 0 | 3 | 0 | 16 | 0 | -0.25 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.25 |
| CP127 | Variations in A Tag HREFs | 51 | 42.90 | 141 | 72 | 5 | 8 | 32 | 12 | 141 | 139 | 3 | 17 | 0 | -0.25 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.25 |
| ENT003 | Entities in H2 Tags | 5 | 2.70 | 9 | 1 | 4 | 4 | 3 | 3 | 3 | 0 | 0 | 9 | 0 | -0.25 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP484 | Leading Variations in Title Tag | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.25 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.24 |
| CPXR018 | Variations in Nav Tags | 17 | 22.90 | 138 | 22 | 0 | 22 | 37 | 2 | 138 | 0 | 7 | 1 | 0 | -0.24 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.24 |
| QS006 | Number of Questions In H2 Tags | 2 | 0.50 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.24 |
| CP472 | Variations making whole Span Tags | 0 | 6.70 | 57 | 0 | 2 | 0 | 0 | 2 | 1 | 5 | 0 | 57 | 0 | -0.23 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.50 | 3 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.23 |
| CP126a | Exact Match in A Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.50 | 3 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.22 |
| CP427 | Number of Images with Alt Text | 9 | 22.30 | 70 | 67 | 70 | 8 | 5 | 33 | 11 | 21 | 6 | 2 | 0 | -0.22 |
| CP465z | Variations in Form Tags | 1 | 1.00 | 3 | 1 | 0 | 0 | 2 | 0 | 1 | 2 | 1 | 3 | 0 | -0.22 |
| QS003 | Number of Questions | 4 | 5.00 | 19 | 1 | 11 | 6 | 5 | 2 | 19 | 2 | 3 | 1 | 0 | -0.22 |
| CP452 | Number of Videos | 0 | 0.50 | 4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | -0.21 |
| CPX013 | Variations in Footer Tags | 0 | 22.30 | 195 | 3 | 0 | 0 | 0 | 22 | 195 | 0 | 0 | 3 | 0 | -0.21 |
| CP426 | Number of Images | 32 | 38.60 | 77 | 69 | 77 | 8 | 32 | 36 | 47 | 48 | 8 | 57 | 4 | -0.21 |
| CP376 | Variations making whole LI Tags | 1 | 0.90 | 3 | 0 | 2 | 0 | 1 | 3 | 2 | 0 | 1 | 0 | 0 | -0.21 |
| CP152 | Variations in H1 Tags | 4 | 1.30 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | -0.21 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP385 | Variations in Meta OpenGraph Content | 3 | 1.20 | 3 | 0 | 1 | 0 | 2 | 3 | 2 | 2 | 1 | 1 | 0 | -0.20 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.20 |
| CPXX888 | Number of HTML Tags | 995 | 1021.50 | 2171 | 2171 | 1180 | 687 | 798 | 698 | 1560 | 1753 | 377 | 958 | 33 | -0.20 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.20 |
| CPXR004 | Number of H1 Tags | 1 | 1.50 | 4 | 1 | 1 | 4 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | -0.20 |
| CP381 | Variations in Meta Descriptions | 3 | 2.30 | 5 | 2 | 2 | 0 | 3 | 5 | 4 | 5 | 0 | 2 | 0 | -0.20 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.19 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | -0.19 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.19 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.19 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.19 |
| ENT002 | Entities in H1 Tags | 2 | 0.70 | 2 | 1 | 1 | 0 | 0 | 1 | 0 | 2 | 1 | 1 | 0 | -0.19 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP473 | Variations in Strong Tags | 7 | 2.30 | 9 | 5 | 0 | 3 | 0 | 0 | 4 | 0 | 2 | 9 | 0 | -0.19 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 5 | 1.40 | 4 | 1 | 0 | 2 | 1 | 1 | 2 | 0 | 3 | 4 | 0 | -0.19 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.19 |
| CP355 | Variations in ID Attributes | 2 | 1.00 | 5 | 1 | 0 | 0 | 1 | 0 | 1 | 2 | 5 | 0 | 0 | -0.18 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.18 |
| CP481 | Variations in Title Tag | 3 | 1.70 | 3 | 3 | 2 | 1 | 2 | 3 | 2 | 2 | 1 | 1 | 0 | -0.18 |
| ENT009 | Entities in Title Tag | 2 | 1.60 | 3 | 3 | 2 | 1 | 2 | 2 | 2 | 2 | 0 | 2 | 0 | -0.18 |
| CP318 | Has RSS Link | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.17 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.17 |
| CP128 | Variations in Alt Attributes | 0 | 1.60 | 6 | 6 | 2 | 4 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | -0.17 |
| CP491 | Variations in Value Attributes | 9 | 0.60 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | 1 | 0 | -0.17 |
| CP456 | Variations in Option Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| CP435 | Number of Links | 100 | 150.10 | 464 | 234 | 139 | 75 | 91 | 135 | 464 | 149 | 59 | 155 | 0 | -0.16 |
| ENT004 | Entities in H3 Tags | 6 | 1.90 | 6 | 0 | 1 | 0 | 4 | 2 | 6 | 2 | 4 | 0 | 0 | -0.16 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.16 |
| CP467 | Variations in Section Tags | 0 | 16.10 | 71 | 0 | 0 | 49 | 0 | 31 | 71 | 0 | 10 | 0 | 0 | -0.16 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.15 |
| CP313 | Has Privacy Policy | 1 | 0.40 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| ENT008 | Entities in Meta Description Tag | 2 | 2.10 | 5 | 4 | 3 | 0 | 1 | 5 | 2 | 4 | 0 | 2 | 0 | -0.15 |
| CPJLD057 | Has JSON-LD ContactPoint | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP347 | Has US Phone Number | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.14 |
| CP142 | Variations in Em Tags | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 4 | 0 | -0.14 |
| CP425 | Number of HTTPS Links | 100 | 149.10 | 462 | 234 | 137 | 74 | 91 | 135 | 462 | 147 | 58 | 153 | 0 | -0.14 |
| CP130 | Variations in Article Tags | 0 | 17.40 | 97 | 20 | 12 | 0 | 27 | 8 | 0 | 0 | 10 | 97 | 0 | -0.13 |
| CP345 | Has Terms of Service | 1 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.13 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.13 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.12 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CPXR015 | Variations in Figure Tags | 0 | 1.80 | 18 | 18 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.12 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP489 | Variations in U Tags | 0 | 1.30 | 13 | 0 | 0 | 0 | 0 | 0 | 13 | 0 | 0 | 0 | 0 | -0.10 |
| QS007 | Number of Questions In H3 Tags | 1 | 0.50 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | 0 | 1 | 0 | -0.10 |
| CP451 | Number of US Phone Numbers | 0 | 3.50 | 14 | 2 | 3 | 14 | 6 | 0 | 5 | 0 | 1 | 4 | 0 | -0.10 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.09 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP141 | Variations in HTML Comments | 4 | 1.50 | 4 | 0 | 3 | 3 | 3 | 2 | 0 | 0 | 4 | 0 | 0 | -0.08 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.08 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.50 | 2 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 2 | 1 | 0 | -0.08 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.07 |
| CP164 | Leading Variations in H2 Tags | 2 | 0.50 | 3 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | -0.07 |
| CP344 | Has Schema Website | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP203 | Has Apple Touch Icon | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.06 |
| CPJLD203 | Has JSON-LD Place | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| ENT010 | Title Tag Has Entities | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.06 |
| CP438 | Number of Meta Keywords | 1 | 4.50 | 23 | 14 | 1 | 1 | 1 | 1 | 1 | 23 | 1 | 1 | 1 | -0.06 |
| CP428 | Number of Images without Alt Text | 23 | 16.30 | 55 | 2 | 7 | 0 | 27 | 3 | 36 | 27 | 2 | 55 | 4 | -0.05 |
| CP320 | Has Schema Aggregate Rating | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| ENT007 | Entities in H6 Tags | 0 | 0.90 | 9 | 0 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP481a | Word Count in Title Tag | 12 | 9.20 | 17 | 17 | 12 | 6 | 8 | 10 | 10 | 15 | 4 | 8 | 2 | -0.05 |
| CP418 | Number of Forms | 6 | 1.20 | 3 | 1 | 0 | 1 | 2 | 0 | 1 | 1 | 3 | 3 | 0 | -0.04 |
| CP380 | Meta Description Length | 187 | 133.20 | 320 | 169 | 150 | 0 | 143 | 181 | 320 | 224 | 0 | 145 | 0 | -0.04 |
| CP481b | Word Count in Meta Description Tag | 32 | 21.10 | 57 | 24 | 26 | 0 | 21 | 27 | 57 | 33 | 0 | 23 | 0 | -0.04 |
| ENT006 | Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.04 |
| CP309 | Has OpenGraph Image | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.02 |
| CP133 | Variations in B Tags | 15 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.02 |
| CP213 | Has FavIcon | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.02 |
| CP207 | Has Contact Page | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.02 |
| CP480 | Title Length | 85 | 60.10 | 108 | 108 | 77 | 39 | 59 | 73 | 61 | 82 | 22 | 61 | 19 | -0.01 |
| CP382 | Variations in Meta Keywords | 0 | 1.40 | 14 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.00 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.00 |
