This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Reno Seo #50 redtailseo.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.reno seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.reno 10, search engine optimization 10, seo 10, reno seo 10, seo reno 4 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.reno 10, search engine 10, search engine optimization 10, cat 10, email 10, expert 9, blog 9, company 9, nevada 9, client 8, ppc 8, customer 8, experience 7, goal 7, visibility 7, social media 7, map 7, digital marketing 6, research 6, keyword 6, keywords 5, wordpress 5, competition 5, social media marketing 5, internet marketing 5, speed 5, sem 5, online marketing 5, yahoo 4, search engine marketing 4, the web 4, ecommerce 4, pricing 4, lion 3, pinterest 3, methodology 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, default page page 5, social media marketing 5, reno seo company 4, make your website 3 Double Word LSIsearch engine 10, engine optimization 10, span class 10, div class 10, reno seo 10, ul class 10, doctype html 10, p class 9, web design 9, html lang 8, i class 8, img src 7, privacy policy 7, li class 7, button type 7, social media 7, input type 7, div style 6, h4 class 6, seo services 6, logo design 6, h1 class 6, noopener noreferrer 6, p style 6, ' href 5, span style 5, search results 5, local businesses 5, website design 5, form action 5, marketing company 5, marketing services 5, online marketing 5, h3 class 5, seo company 5, default page 5, internet marketing 5, section class 5, make sure 4, optimization services 4, business owner 4, more traffic 4, seo reno 4, united states 4, link rel 4, page seo 4, optimization company 4, best seo 4, body class 4, seo companies 4, footer class 4, seo agency 4, so that 3, to grow 3, las vegas 3, local seo 3, keyword research 3, to offer 3, us today 3, to make 3, css' href 3, top seo 3, top search 3, to increase 3, is seo 3Single Word LSIrank 10, google 10, size 10, how 10, search 10, seo 10, website 10, business 10, right 10, wrap 10, goo 10, div 10, contact 10, rel 10, image 10, http 10, title 10, content 10, engine 10, class 10, over 10, custom 10, mobile 10, home 10, service 10, text 10, https 10, nav 10, aria 10, script 10, top 10, man 10, url 10, doctype 10, able 10, body 10, www 10, logo 10, las 10, alt 10, background 10, header 10, footer 10, media 10, head 10, design 10, row 10, lang 10, make 10, met 10, src 10, social 10, about 10, height 10, png 10, min 10, email 10, one 10, services 10, marketing 10, page 10, button 10, ave 10, center 10, target 10, container 10, reno 10, type 10, optimization 10, href 10, work 10, style 10, web 10, more 10, facebook 10, site 10, width 10, span 10, data 10, html 10, tag 10, ver 10, jpg 10, _blank 10, bar 9, left 9, icon 9, result 9, close 9, sites 9, post 9, list 9, company 9, label 9, form 9, action 9, businesses 9, order 9, other 9, local 9, product 9, menu 9, off 9, main 9, that 9, edge 9, net 9, border 9, new 9, clearfix 9, true 9, position 9, box 9, 100 9, press 9, them 9, 0px 9, sub 9, svg 9, call 9, view 9, ico 9, results 9, name 9, internet 9, color 9, show 9, description 9, now 9, org 9, start 9, none 9, twitter 9, review 9, val 9, method 9, lose 9, provide 9, phone 9, los 9, low 9, prod 9, display 9, help 9, blog 9, bottom 9, img 9, link 9, value 9, responsive 9, quote 8, grow 8, sure 8, strong 8, role 8, font 8, add 8, hover 8, client 8, false 8, 2020 8, uploads 8, 2018 8, very 8, large 8, even 8, template 8, stand 8, table 8, websites 8, screen 8, find 8, links 8, ana 8, online 8, instagram 8, brand 8, using 8, dropdown 8, input 8, meta 8, default 8, strategies 8, ranking 8, this 8, hidden 8, privacy 8, not 8, what 8, time 8, base 8, terms 8, scroll 8, quot 8, widget 8, theme 8, place 8, toggle 8, like 8, fff 8, most 8, user 8, customer 8, tel 7, version 7, reserved 7, drive 7, see 7, customers 7, policy 7, dir 7, searches 7, take 7, aren 7, medium 7, views 7, 2019 7, 500 7, block 7, clients 7, products 7, rights 7, max 7, auto 7, high 7, reviews 7, traffic 7, today 7, working 7, rows 7, strategy 7, css 7, companies 7, margin 7, each 7, iframe 7, btn 7, team 7, experts 7, lid 7, last 7, campaign 7, submit 7, video 7, manage 7, sidebar 7, noopener 7, light 7, date 7, small 7, section 7, experience 7, development 7, visible 7, padding 7, parent 6, building 6, offer 6, 800 6, schema 6, parallax 6, check 6, graph 6, remove 6, 2017 6, index 6, cell 6, return 6, pages 6, ffffff 6, fill 6, separator 6, plus 6, rankings 6, best 6, control 6, professional 6, viewbox 6, based 6, 120 6, unique 6, nofollow 6, into 6, research 6, keyword 6, maps 6, 8217 6, noreferrer 6, required 6, dark 6, event 6, agency 6, friendly 6, sales 6, only 6, increase 6, inline 6, xml 5, detail 5, transparent 5, address 5, keywords 5, needs 5, dedicated 5, article 5, desktop 5, owner 5, there 5, 'https 5, affordable 5, may 5, hide 5, php 5, author 5, noscript 5, roi 5, firm 5, 237 5, they 5, goals 5, want 5, 001 5, 128 5, items 5, 250 5, 375 5, where 5, people 5, 025 5, wordpress 5, solutions 5, fixed 5, updated 5, allow 5, shop 5, idea 5, organic 5, competition 5, guide 5, primary 5, format 5, person 5, edu 5, why 5, san 5, themes 4, because 4, allowfullscreen 4, analysis 4, 1100 4, looking 4, much 4, 1000 4, proven 4, awesome 4, consultant 4, reader 4, which 4, autoplay 4, month 4, united 4, states 4, hard 4, length 4, copyright 4, years 4, 883 4, 884 4, works 4, city 4, deliver 4, ecommerce 4, rating 4, 682 4, 446 4, application 4, forms 4, api 4, cache 4, 240 4, device 4, long 4, 131 4, itemscope 4, does 4, creation 4, black 4, many 4, buy 4, white 4, 038 4, itemprop 4, frameborder 4, icons 4, itemtype 4, pricing 4, shadow 4, when 4, embed 4, decoration 4, case 4, stylesheet 4, var 4, 082 4, grid 4, potential 4, package 4, published 4, important 4, techniques 4, youtube 4, half 3, bring 3, path 3, near 3, tabindex 3, packages 3, tags 3, achieve 3, panel 3, connect 3, 300px 3, possible 3, 825 3, reports 3, questions 3, prior 3, modal 3, 2000 3, provided 3, choose 3, expanded 3, fort 3, 999 3, 'all' 3, bell 3, invalid 3, 1m2 3, 419 3, 'stylesheet' 3, 315 3, 317 3, includes 3, 560 3, 442 3, 5000 3, dialog 3, 344 3, reason 3, onclick 3, javascript 3, latest 3, middle 3, consulting 3, progress 3, available 3, textwidget 3, query 3, css' 3, 161 3, widget_text 3, googletagmanager 3, leads 3, overall 3, benefits 3, xmlns 3, popup 3, window 3, seconds 3, webpage 3, images 3, nbsp 3, 5e0 3, vegas 3, initial 3, organization 3, should 3, visitors 3, park 3, stories 3, resources 3, ltr 3, factors 3, locations 3, front 3, account 3 |
| Factor ID | Factor Name | #50 redtailseo.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP469 | Variations in Sentences | 0 | 17.30 | 44 | 44 | 17 | 27 | 12 | 8 | 26 | 3 | 3 | 13 | 20 | -0.47 |
| ENT000a | Number of Entities Used | 8 | 28.00 | 41 | 41 | 20 | 30 | 24 | 20 | 29 | 34 | 21 | 32 | 29 | -0.44 |
| QS003 | Number of Questions | 0 | 3.60 | 10 | 3 | 3 | 10 | 4 | 2 | 3 | 1 | 1 | 3 | 6 | -0.40 |
| CP468 | Number of Sentences | 0 | 47.90 | 131 | 131 | 47 | 79 | 23 | 36 | 39 | 33 | 18 | 30 | 43 | -0.39 |
| CP124a | Variations in Absolute URLs | 17 | 41.30 | 98 | 98 | 92 | 70 | 33 | 60 | 12 | 11 | 14 | 9 | 14 | -0.39 |
| CPXX888 | Number of HTML Tags | 127 | 886.70 | 2153 | 1381 | 460 | 1200 | 586 | 789 | 591 | 2153 | 387 | 633 | 687 | -0.36 |
| ENT018 | Entities in Sentences | 3 | 99.20 | 293 | 188 | 52 | 124 | 39 | 57 | 72 | 293 | 20 | 82 | 65 | -0.33 |
| CP465 | Variations in P Tags | 1 | 23.90 | 58 | 58 | 19 | 53 | 20 | 16 | 2 | 12 | 0 | 35 | 24 | -0.33 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 1 | 1 | -0.33 |
| CP375 | Variations in LI Tags | 1 | 14.10 | 83 | 11 | 3 | 6 | 8 | 11 | 0 | 83 | 2 | 3 | 14 | -0.32 |
| ENT001 | Entities in HTML Tag | 44 | 231.90 | 648 | 331 | 156 | 265 | 130 | 200 | 265 | 648 | 71 | 148 | 105 | -0.32 |
| CP165 | Variations in H2 Tags | 0 | 5.90 | 12 | 9 | 3 | 3 | 2 | 2 | 12 | 12 | 5 | 5 | 6 | -0.31 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | -0.31 |
| CP465c | Variations in script Tags | 6 | 19.80 | 46 | 34 | 4 | 46 | 9 | 11 | 39 | 2 | 12 | 28 | 13 | -0.30 |
| CP141 | Variations in HTML Comments | 3 | 3.00 | 6 | 6 | 3 | 2 | 3 | 5 | 0 | 0 | 5 | 3 | 3 | -0.30 |
| CP425 | Number of HTTPS Links | 38 | 102.20 | 317 | 119 | 53 | 75 | 71 | 110 | 99 | 317 | 52 | 52 | 74 | -0.30 |
| CPXR24 | Number of P Tags | 1 | 32.10 | 64 | 44 | 31 | 64 | 17 | 26 | 1 | 48 | 13 | 51 | 26 | -0.30 |
| CPX013 | Variations in Footer Tags | 3 | 6.90 | 19 | 11 | 5 | 12 | 19 | 19 | 0 | 0 | 3 | 0 | 0 | -0.30 |
| CP473 | Variations in Strong Tags | 0 | 2.60 | 11 | 6 | 2 | 11 | 0 | 2 | 0 | 0 | 0 | 2 | 3 | -0.29 |
| ENT005 | Entities in H4 Tags | 0 | 4.10 | 17 | 17 | 1 | 8 | 3 | 7 | 0 | 0 | 0 | 0 | 5 | -0.29 |
| CP318 | Has RSS Link | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.29 |
| CP470a | Exact Match in the HTML Tag | 0 | 3.70 | 10 | 3 | 5 | 2 | 4 | 6 | 4 | 1 | 1 | 10 | 1 | -0.29 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.50 | 3 | 2 | 1 | 1 | 3 | 2 | 0 | 1 | 0 | 3 | 2 | -0.29 |
| CPX010 | Variations in Div Tags | 29 | 113.20 | 245 | 177 | 132 | 188 | 59 | 98 | 78 | 245 | 26 | 59 | 70 | -0.29 |
| QS013 | Meta Description Tag Has Question | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.29 |
| CP426 | Number of Images | 8 | 24.00 | 55 | 55 | 29 | 34 | 9 | 20 | 0 | 44 | 24 | 17 | 8 | -0.29 |
| ENT003 | Entities in H2 Tags | 0 | 5.90 | 21 | 2 | 3 | 21 | 5 | 7 | 0 | 1 | 6 | 7 | 7 | -0.29 |
| CP313 | Has Privacy Policy | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.28 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.28 |
| CP231 | Has Meta Twitter Description | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.28 |
| CP153 | Variations in H1 and H2 Tags | 0 | 4.70 | 13 | 4 | 3 | 13 | 5 | 6 | 2 | 3 | 1 | 3 | 7 | -0.28 |
| CP388 | Variations in Meta Twitter Content | 1 | 1.20 | 3 | 2 | 1 | 2 | 2 | 2 | 0 | 0 | 0 | 3 | 0 | -0.28 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | -0.28 |
| CP483a | Exact Match in the Title Tag | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.27 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | -0.27 |
| CP492 | Word Count | 80 | 1233.20 | 2881 | 2881 | 662 | 2072 | 584 | 669 | 818 | 2552 | 338 | 730 | 1026 | -0.27 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.70 | 2 | 2 | 0 | 1 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | -0.27 |
| CP470 | Variations in the HTML Tag | 32 | 136.40 | 267 | 214 | 135 | 208 | 71 | 107 | 193 | 267 | 29 | 59 | 81 | -0.27 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.80 | 3 | 0 | 0 | 0 | 3 | 1 | 0 | 1 | 0 | 2 | 1 | -0.27 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.27 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 2 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.27 |
| CP492b | Unabridged Word Count | 94 | 1503.20 | 3632 | 3632 | 775 | 2529 | 728 | 818 | 919 | 3160 | 377 | 866 | 1228 | -0.27 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.10 | 3 | 2 | 0 | 2 | 2 | 2 | 0 | 0 | 0 | 3 | 0 | -0.26 |
| CP161 | Variations in H1-H6 Tags | 1 | 7.80 | 19 | 8 | 5 | 19 | 9 | 15 | 2 | 6 | 1 | 3 | 10 | -0.25 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 5.50 | 15 | 5 | 5 | 15 | 5 | 6 | 2 | 6 | 1 | 3 | 7 | -0.25 |
| CP376 | Variations making whole LI Tags | 1 | 1.20 | 4 | 0 | 0 | 2 | 4 | 4 | 0 | 0 | 2 | 0 | 0 | -0.25 |
| CPXR015 | Variations in Figure Tags | 0 | 0.30 | 2 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP149 | Variations making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CP129 | Variations in A Tags | 2 | 20.10 | 51 | 32 | 13 | 12 | 7 | 20 | 26 | 51 | 14 | 13 | 13 | -0.24 |
| CP164 | Leading Variations in H2 Tags | 0 | 1.40 | 5 | 0 | 0 | 5 | 3 | 2 | 0 | 0 | 1 | 2 | 1 | -0.24 |
| CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CP125 | Variations making whole A Tags | 2 | 0.90 | 2 | 0 | 2 | 0 | 1 | 1 | 0 | 1 | 2 | 1 | 1 | -0.24 |
| CP347 | Has US Phone Number | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| CP428 | Number of Images without Alt Text | 3 | 6.30 | 20 | 9 | 20 | 10 | 0 | 1 | 0 | 0 | 6 | 17 | 0 | -0.23 |
| CP134a | Exact Match in Body Tag | 1 | 5.80 | 19 | 19 | 14 | 0 | 0 | 0 | 7 | 2 | 1 | 11 | 4 | -0.23 |
| CP471 | Variations in Span Tags | 0 | 12.90 | 46 | 26 | 2 | 46 | 10 | 18 | 0 | 16 | 1 | 4 | 6 | -0.23 |
| QS004 | Number of Questions In Headings | 0 | 1.50 | 6 | 1 | 2 | 6 | 0 | 0 | 0 | 0 | 1 | 3 | 2 | -0.23 |
| CP128 | Variations in Alt Attributes | 2 | 7.60 | 26 | 26 | 10 | 16 | 1 | 5 | 0 | 6 | 8 | 0 | 4 | -0.23 |
| CP348 | Has Video | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.23 |
| CP228 | Has Meta Robots | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.22 |
| CP452 | Number of Videos | 0 | 0.40 | 2 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.22 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.22 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CP127 | Variations in A Tag HREFs | 4 | 34.20 | 114 | 32 | 17 | 32 | 33 | 56 | 31 | 114 | 7 | 12 | 8 | -0.22 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.22 |
| CP465z | Variations in Form Tags | 0 | 0.60 | 2 | 0 | 0 | 2 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | -0.21 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.21 |
| CP427 | Number of Images with Alt Text | 5 | 17.70 | 46 | 46 | 9 | 24 | 9 | 19 | 0 | 44 | 18 | 0 | 8 | -0.21 |
| CPXR018 | Variations in Nav Tags | 2 | 11.70 | 24 | 8 | 6 | 18 | 24 | 24 | 0 | 7 | 2 | 6 | 22 | -0.21 |
| CPXR003 | Number of Heading Tags | 3 | 23.40 | 44 | 44 | 16 | 41 | 16 | 37 | 1 | 22 | 14 | 14 | 29 | -0.21 |
| CP467 | Variations in Section Tags | 1 | 27.50 | 133 | 0 | 0 | 96 | 1 | 1 | 0 | 133 | 0 | 0 | 44 | -0.21 |
| CP435 | Number of Links | 41 | 104.70 | 327 | 120 | 53 | 75 | 72 | 111 | 101 | 327 | 61 | 52 | 75 | -0.21 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.21 |
| CP479c | Title Has Top | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.20 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.80 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| CP469a | Exact Match in Sentences | 0 | 0.70 | 3 | 0 | 1 | 0 | 1 | 0 | 2 | 0 | 0 | 3 | 0 | -0.20 |
| CP139 | Variations in Class Attributes | 8 | 1.10 | 5 | 3 | 0 | 5 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.20 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.60 | 4 | 3 | 1 | 1 | 3 | 4 | 0 | 0 | 0 | 4 | 0 | -0.19 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.19 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.19 |
| CP137 | Variations in the Canonical URL | 2 | 1.20 | 2 | 0 | 0 | 2 | 2 | 0 | 2 | 2 | 0 | 2 | 2 | -0.18 |
| CP364 | Is OpenGraph Type Article | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.18 |
| CP203 | Has Apple Touch Icon | 1 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.18 |
| CP451 | Number of US Phone Numbers | 2 | 3.70 | 14 | 3 | 2 | 1 | 4 | 3 | 2 | 1 | 3 | 4 | 14 | -0.18 |
| ENT009 | Entities in Title Tag | 1 | 2.60 | 4 | 3 | 1 | 4 | 4 | 3 | 1 | 2 | 2 | 4 | 2 | -0.18 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.18 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP310 | Has OpenGraph Type | 1 | 0.50 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.17 |
| CP134 | Variations in Body Tag | 30 | 97.50 | 264 | 214 | 135 | 0 | 0 | 0 | 193 | 264 | 29 | 59 | 81 | -0.17 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.17 |
| CP225 | Has Meta Description | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.17 |
| CP150a | Exact Match in H1 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.16 |
| CP477 | Variations in Title Attributes | 0 | 3.50 | 14 | 4 | 0 | 14 | 1 | 3 | 0 | 0 | 0 | 5 | 8 | -0.16 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| ENT008 | Entities in Meta Description Tag | 0 | 3.60 | 8 | 2 | 5 | 1 | 3 | 7 | 1 | 5 | 4 | 8 | 0 | -0.16 |
| CP130 | Variations in Article Tags | 0 | 6.50 | 38 | 0 | 25 | 0 | 0 | 0 | 0 | 0 | 2 | 38 | 0 | -0.16 |
| CP443 | Number of Rel Author Links | 1 | 0.60 | 6 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP355 | Variations in ID Attributes | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.16 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.70 | 2 | 1 | 2 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.15 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 2.60 | 6 | 1 | 2 | 6 | 4 | 4 | 0 | 0 | 1 | 3 | 5 | -0.15 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.15 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP373 | Variations in Label Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP472 | Variations making whole Span Tags | 0 | 1.50 | 6 | 0 | 0 | 5 | 6 | 4 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP418 | Number of Forms | 0 | 1.50 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP211 | Has Domain Phrase In Content | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.13 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP343 | Has Schema Web Page | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.50 | 4 | 3 | 0 | 1 | 3 | 4 | 0 | 0 | 0 | 4 | 0 | -0.13 |
| ENT002 | Entities in H1 Tags | 0 | 1.00 | 2 | 1 | 2 | 2 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.90 | 6 | 0 | 2 | 6 | 3 | 2 | 0 | 0 | 1 | 3 | 2 | -0.13 |
| CP213 | Has FavIcon | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.13 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP181 | Variations in H5 Tags | 0 | 0.50 | 4 | 1 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP176 | Leading Variations in H4-H6 Tags | 1 | 0.70 | 3 | 1 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 3 | -0.12 |
| CPX003 | Variations in Main Tags | 0 | 23.50 | 184 | 0 | 0 | 184 | 0 | 0 | 0 | 0 | 0 | 51 | 0 | -0.12 |
| CP126a | Exact Match in A Tags | 0 | 0.80 | 3 | 1 | 0 | 0 | 0 | 3 | 1 | 0 | 1 | 2 | 0 | -0.12 |
| CP162 | Variations making whole H2 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | -0.12 |
| CP177 | Variations in H4-H6 Tags | 1 | 2.30 | 9 | 3 | 0 | 4 | 4 | 9 | 0 | 0 | 0 | 0 | 3 | -0.12 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CP481 | Variations in Title Tag | 1 | 1.90 | 3 | 2 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 1 | -0.11 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.11 |
| CP233 | Has Meta Twitter Site | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP474 | Variations making whole Strong Tags | 0 | 0.80 | 2 | 2 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | -0.11 |
| CP132 | Variations in Blockquote Tags | 0 | 0.90 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | -0.11 |
| CP213z | Has Form | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| CP208 | Has Copyright | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.10 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP345 | Has Terms of Service | 0 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.10 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CPXR004 | Number of H1 Tags | 0 | 1.60 | 4 | 1 | 2 | 1 | 1 | 0 | 1 | 1 | 4 | 1 | 4 | -0.09 |
| CP381 | Variations in Meta Descriptions | 0 | 2.70 | 4 | 3 | 4 | 1 | 3 | 4 | 2 | 3 | 3 | 4 | 0 | -0.09 |
| CP169 | Variations in H3 Tags | 0 | 0.80 | 3 | 1 | 2 | 2 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.09 |
| CPXR002 | Number of HTML Comments | 0 | 32.90 | 103 | 23 | 103 | 16 | 7 | 8 | 10 | 0 | 90 | 28 | 44 | -0.09 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.50 | 3 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | -0.09 |
| CP319 | Has Schema Markup | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.08 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.50 | 5 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| ENT006 | Entities in H5 Tags | 0 | 1.00 | 9 | 1 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP173 | Variations in H4 Tags | 0 | 1.40 | 4 | 2 | 0 | 4 | 3 | 2 | 0 | 0 | 0 | 0 | 3 | -0.08 |
| ENT007 | Entities in H6 Tags | 2 | 1.00 | 6 | 0 | 0 | 0 | 4 | 6 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.07 |
| CP484 | Leading Variations in Title Tag | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.07 |
| CP185 | Variations in H6 Tags | 1 | 0.40 | 3 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP133 | Variations in B Tags | 0 | 5.00 | 50 | 0 | 0 | 0 | 0 | 0 | 0 | 50 | 0 | 0 | 0 | -0.06 |
| CP152 | Variations in H1 Tags | 0 | 1.10 | 5 | 5 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.05 |
| ENT017 | Has Entities in H6 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP142 | Variations in Em Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | -0.05 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP380 | Meta Description Length | 0 | 135.60 | 178 | 158 | 160 | 167 | 152 | 141 | 178 | 117 | 137 | 146 | 0 | -0.05 |
| CP136 | Variations making whole B Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.05 |
| CP356 | Variations in I Tags | 1 | 3.00 | 15 | 3 | 0 | 0 | 6 | 6 | 0 | 15 | 0 | 0 | 0 | -0.05 |
| CPX005 | Variations in Aside Tags | 0 | 0.80 | 8 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP412 | Number of Email Addresses | 2 | 1.00 | 6 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 6 | 2 | 0 | -0.04 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.04 |
| ENT004 | Entities in H3 Tags | 0 | 1.40 | 7 | 5 | 2 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | -0.04 |
| CP412b | Has Email | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.04 |
| CP481a | Word Count in Title Tag | 7 | 8.00 | 11 | 9 | 11 | 9 | 8 | 8 | 9 | 9 | 5 | 7 | 5 | -0.04 |
| CP481b | Word Count in Meta Description Tag | 0 | 23.60 | 31 | 31 | 24 | 31 | 30 | 22 | 31 | 19 | 23 | 25 | 0 | -0.03 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.20 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP309 | Has OpenGraph Image | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.02 |
| CP479 | Title Has Sales Words | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.02 |
| CP479ii | Title Has Sentiment Words | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.02 |
