This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Plano Seo #69 www.pexels.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.plano seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.plano 10, seo 10, plano seo 10 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.html 10, search engine 10, search engine optimization 10, plano 10, clients 10, engine 10, company 10, customer 10, dallas 9, expert 9, texas 9, search engines 9, blog 8, url 8, digital marketing 7, keyword 7, brand 7, description 7, social media 7, email 7, information 7, advertising 6, ppc 6, money 6, competition 5, social media marketing 5, schema 5, research 4, web development 4, email marketing 4, law 4, online marketing 4, consultant 4, yahoo 3, google adwords 3, contract 3, internet marketing 3, content marketing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, plano seo company 6, default page page 3, here are some 3, plano seo services 3 Double Word LSIsearch engine 10, engine optimization 10, div class 10, plano seo 10, doctype html 10, span class 9, img src 8, html lang 8, i class 8, digital marketing 7, p class 7, page menu 7, web design 7, post_type menu 7, item menu 7, social media 7, ul class 7, span style 6, div style 6, h1 class 6, dallas seo 6, input type 6, first page 5, fort worth 5, nav class 5, local seo 5, seo services 5, li class 5, on google 5, seo agency 5, iframe src 5, itemscope itemtype 4, to rank 4, img class 4, online presence 4, do not 4, page status 4, to help 4, google analytics 4, to find 4, children menu 4, page current 4, section class 4, business growth 3, child parent 3, to improve 3, is where 3, h3 style 3, to use 3, worth seo 3, keyword research 3, as well 3, span itemprop 3, meta itemprop 3, home menu 3, default page 3, internet marketing 3, noopener noreferrer 3, content marketing 3, phone number 3, ancestor menu 3, publish hentry 3Single Word LSIrank 10, google 10, size 10, plano 10, icon 10, result 10, how 10, search 10, customers 10, seo 10, website 10, business 10, right 10, wrap 10, div 10, contact 10, http 10, title 10, content 10, engine 10, client 10, company 10, end 10, class 10, over 10, custom 10, home 10, form 10, service 10, https 10, text 10, nav 10, top 10, menu 10, doctype 10, main 10, body 10, that 10, www 10, logo 10, alt 10, header 10, footer 10, head 10, lang 10, src 10, let 10, one 10, services 10, view 10, results 10, page 10, full 10, ave 10, not 10, center 10, type 10, optimization 10, href 10, cont 10, plan 10, item 10, style 10, web 10, more 10, facebook 10, help 10, site 10, span 10, data 10, html 10, market 10, link 10, customer 10, parent 9, tel 9, strong 9, post 9, rel 9, info 9, add 9, load 9, digital 9, very 9, script 9, use 9, optimize 9, read 9, 200 9, amp 9, media 9, design 9, social 9, 100 9, online 9, height 9, sub 9, current 9, min 9, star 9, marketing 9, align 9, name 9, button 9, org 9, time 9, container 9, twitter 9, copy 9, width 9, dallas 9, section 9, most 9, here 9, img 9, jpg 9, post_type 8, grow 8, object 8, role 8, term 8, set 8, image 8, ads 8, mobile 8, label 8, 2019 8, fort 8, number 8, block 8, businesses 8, aria 8, don 8, local 8, url 8, find 8, net 8, new 8, noscript 8, code 8, inform 8, about 8, they 8, png 8, them 8, call 8, this 8, know 8, hidden 8, every 8, target 8, work 8, provide 8, place 8, lead 8, num 8, blog 8, youtube 8, version 7, click 7, policy 7, information 7, sites 7, which 7, take 7, child 7, optimized 7, just 7, 2020 7, uploads 7, 500 7, well 7, copyright 7, template 7, other 7, city 7, off 7, 300 7, links 7, border 7, real 7, background 7, true 7, best 7, box 7, api 7, brand 7, based 7, then 7, 000 7, 0px 7, key 7, email 7, team 7, through 7, keyword 7, look 7, description 7, way 7, what 7, none 7, when 7, terms 7, give 7, method 7, phone 7, agency 7, great 7, first 7, wrapper 7, only 7, like 7, inner 7, ready 7, _blank 7, increase 7, round 7, responsive 7, good 6, analytics 6, needs 6, its 6, article 6, 600 6, success 6, hard 6, rich 6, there 6, navigation 6, 400 6, table 6, screen 6, posts 6, pages 6, less 6, improve 6, advertising 6, margin 6, want 6, pace 6, each 6, input 6, worth 6, into 6, default 6, itemscope 6, iframe 6, ppc 6, strategies 6, many 6, things 6, internet 6, show 6, itemtype 6, reach 6, children 6, presence 6, display 6, toggle 6, date 6, tag 6, person 6, part 6, value 6, also 6, really 6, quote 5, xml 5, audience 5, going 5, active 5, easy 5, looking 5, schema 5, proven 5, some 5, management 5, publish 5, understand 5, begin 5, works 5, cell 5, reviews 5, level 5, entry 5, since 5, companies 5, sizes 5, above 5, quality 5, long 5, where 5, btn 5, think 5, svg 5, such 5, open 5, 8217 5, higher 5, xmlns 5, placeholder 5, organic 5, location 5, review 5, webpage 5, embed 5, scroll 5, across 5, writing 5, 'http 5, space 5, mean 5, growth 5, building 4, offer 4, because 4, knowledge 4, solid 4, allowfullscreen 4, ancestor 4, tags 4, comes 4, address 4, possible 4, bing 4, 700 4, font 4, keywords 4, branding 4, questions 4, 2000 4, aside 4, provider 4, false 4, message 4, 2018 4, thanks 4, else 4, index 4, status 4, within 4, php 4, websites 4, rating 4, different 4, sitemap 4, always 4, tick 4, fill 4, 560 4, competitor 4, specific 4, rated 4, 350 4, firm 4, viewbox 4, pack 4, meta 4, styles 4, seen 4, 256 4, ask 4, had 4, source 4, research 4, ensure 4, itemprop 4, endif 4, faq 4, having 4, creative 4, innovative 4, ways 4, 1999 4, organization 4, growing 4, potential 4, techniques 4, performance 4, locations 4, path 3, themes 3, analysis 3, average 3, same 3, listing 3, down 3, implement 3, making 3, never 3, adwords 3, technical 3, searching 3, directories 3, notice 3, peak 3, 866 3, nap 3, 'https 3, could 3, hide 3, 315 3, author 3, relevant 3, around 3, 336 3, working 3, control 3, structure 3, 460 3, master 3, engage 3, instagram 3, 354 3, 356 3, execute 3, dropdown 3, 120 3, hentry 3, 365 3, unique 3, creating 3, another 3, global 3, industry 3, 133 3, 259 3, svg' 3, wordpress 3, those 3, maps 3, googletagmanager 3, once 3, const 3, proper 3, noreferrer 3, throughout 3, apply 3, stars 3, prefix 3, happy 3, noopener 3, var 3, wpheader 3, primary 3, pageid 3, sitenavigationelement 3, geo 3, modern 3, include 3, efficient 3, wpfooter 3, should 3, platform 3, designed 3, banner 3, enough 3, inline 3, user 3, account 3 |
| Factor ID | Factor Name | #69 pexels.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 12 | 27.10 | 38 | 21 | 27 | 26 | 35 | 29 | 28 | 38 | 15 | 22 | 30 | -0.46 |
| CP484 | Leading Variations in Title Tag | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.42 |
| CP470a | Exact Match in the HTML Tag | 0 | 6.60 | 13 | 10 | 13 | 11 | 1 | 11 | 5 | 1 | 1 | 9 | 4 | -0.42 |
| CP469 | Variations in Sentences | 2 | 13.60 | 40 | 7 | 7 | 23 | 29 | 40 | 4 | 1 | 14 | 1 | 10 | -0.42 |
| CP483a | Exact Match in the Title Tag | 1 | 0.80 | 2 | 1 | 1 | 1 | 0 | 1 | 2 | 0 | 0 | 1 | 1 | -0.39 |
| ENT018 | Entities in Sentences | 32 | 117.30 | 544 | 42 | 70 | 115 | 107 | 106 | 54 | 544 | 25 | 39 | 71 | -0.38 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 2.00 | 6 | 1 | 5 | 2 | 1 | 6 | 1 | 1 | 0 | 1 | 2 | -0.38 |
| CP465 | Variations in P Tags | 0 | 16.80 | 41 | 0 | 20 | 41 | 26 | 39 | 4 | 3 | 18 | 3 | 14 | -0.36 |
| CP134a | Exact Match in Body Tag | 2 | 25.70 | 181 | 12 | 181 | 20 | 1 | 14 | 8 | 1 | 1 | 15 | 4 | -0.35 |
| CP468 | Number of Sentences | 5 | 38.00 | 93 | 14 | 22 | 41 | 93 | 93 | 30 | 22 | 27 | 18 | 20 | -0.35 |
| CP132 | Variations in Blockquote Tags | 0 | 1.00 | 3 | 0 | 3 | 0 | 0 | 2 | 3 | 1 | 0 | 0 | 1 | -0.35 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.35 |
| CP150a2 | Exact Match in H2 Tags | 0 | 1.00 | 3 | 1 | 3 | 0 | 1 | 3 | 0 | 1 | 0 | 0 | 1 | -0.34 |
| CP318 | Has RSS Link | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.34 |
| CP157 | Variations in H1, H2, and H3 Tags | 4 | 5.20 | 15 | 2 | 8 | 3 | 8 | 15 | 2 | 4 | 2 | 1 | 7 | -0.33 |
| ENT009 | Entities in Title Tag | 2 | 3.30 | 7 | 7 | 2 | 4 | 4 | 3 | 5 | 2 | 3 | 2 | 1 | -0.33 |
| CP125 | Variations making whole A Tags | 1 | 0.90 | 2 | 0 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.32 |
| CP473 | Variations in Strong Tags | 0 | 2.50 | 8 | 1 | 1 | 1 | 6 | 8 | 1 | 0 | 1 | 2 | 4 | -0.31 |
| CP375 | Variations in LI Tags | 0 | 13.10 | 27 | 26 | 6 | 9 | 27 | 20 | 2 | 7 | 1 | 20 | 13 | -0.31 |
| CP151 | Leading Variations in H1 Tags | 2 | 0.80 | 2 | 0 | 1 | 2 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.31 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.31 |
| CP126a | Exact Match in A Tags | 0 | 5.20 | 27 | 2 | 27 | 10 | 1 | 3 | 1 | 0 | 0 | 8 | 0 | -0.31 |
| CP153 | Variations in H1 and H2 Tags | 4 | 3.20 | 6 | 2 | 6 | 3 | 5 | 4 | 2 | 3 | 2 | 1 | 4 | -0.30 |
| CP161 | Variations in H1-H6 Tags | 4 | 5.30 | 15 | 2 | 8 | 3 | 8 | 15 | 2 | 4 | 2 | 1 | 8 | -0.30 |
| ENT004 | Entities in H3 Tags | 0 | 3.10 | 8 | 0 | 5 | 4 | 3 | 6 | 0 | 8 | 1 | 0 | 4 | -0.30 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.29 |
| QS003 | Number of Questions | 0 | 4.60 | 15 | 1 | 2 | 10 | 4 | 15 | 2 | 1 | 2 | 6 | 3 | -0.29 |
| CP492 | Word Count | 424 | 1174.40 | 2829 | 448 | 882 | 867 | 2099 | 2235 | 783 | 2829 | 512 | 418 | 671 | -0.29 |
| CP492b | Unabridged Word Count | 504 | 1448.20 | 3567 | 522 | 1000 | 1088 | 2600 | 2740 | 958 | 3567 | 648 | 502 | 857 | -0.29 |
| CP469a | Exact Match in Sentences | 0 | 1.20 | 6 | 6 | 3 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | -0.29 |
| CPXR24 | Number of P Tags | 0 | 24.00 | 48 | 0 | 21 | 40 | 23 | 40 | 28 | 48 | 21 | 11 | 8 | -0.28 |
| CP165 | Variations in H2 Tags | 1 | 2.80 | 5 | 5 | 2 | 2 | 5 | 5 | 0 | 0 | 3 | 3 | 3 | -0.27 |
| CP481 | Variations in Title Tag | 2 | 2.50 | 4 | 3 | 1 | 2 | 3 | 3 | 4 | 2 | 3 | 2 | 2 | -0.27 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 2 | 1.80 | 4 | 1 | 4 | 2 | 4 | 1 | 0 | 1 | 1 | 1 | 3 | -0.26 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 2 | 0 | 1 | 2 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.26 |
| CPX010 | Variations in Div Tags | 39 | 80.80 | 178 | 79 | 73 | 74 | 136 | 77 | 19 | 178 | 21 | 69 | 82 | -0.26 |
| CP470 | Variations in the HTML Tag | 45 | 93.30 | 193 | 81 | 78 | 78 | 144 | 107 | 23 | 193 | 21 | 75 | 133 | -0.26 |
| CP160 | Leading Variations in H1-H6 Tags | 2 | 1.80 | 4 | 1 | 4 | 2 | 4 | 1 | 0 | 1 | 1 | 1 | 3 | -0.26 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.24 |
| ENT002 | Entities in H1 Tags | 2 | 1.80 | 4 | 0 | 2 | 4 | 2 | 2 | 4 | 1 | 2 | 1 | 0 | -0.24 |
| CP134 | Variations in Body Tag | 45 | 92.80 | 190 | 79 | 78 | 78 | 144 | 107 | 23 | 190 | 21 | 75 | 133 | -0.24 |
| CP364 | Is OpenGraph Type Article | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.50 | 2 | 0 | 2 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.23 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.23 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.23 |
| CP142 | Variations in Em Tags | 0 | 0.60 | 2 | 0 | 1 | 2 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | -0.23 |
| CPX013 | Variations in Footer Tags | 0 | 2.70 | 12 | 0 | 0 | 1 | 3 | 0 | 7 | 0 | 1 | 12 | 3 | -0.23 |
| CP169 | Variations in H3 Tags | 0 | 2.00 | 11 | 0 | 2 | 0 | 3 | 11 | 0 | 1 | 0 | 0 | 3 | -0.23 |
| CP128 | Variations in Alt Attributes | 6 | 2.80 | 10 | 1 | 10 | 3 | 6 | 0 | 4 | 2 | 0 | 2 | 0 | -0.22 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.22 |
| ENT001 | Entities in HTML Tag | 97 | 220.30 | 918 | 137 | 141 | 191 | 236 | 150 | 135 | 918 | 61 | 104 | 130 | -0.22 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.22 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.80 | 4 | 3 | 1 | 0 | 2 | 3 | 4 | 0 | 3 | 0 | 2 | -0.22 |
| CP489 | Variations in U Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CP455 | Number of YouTube Embeds | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.21 |
| CP126 | Exact Match making whole A Tags | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.21 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.21 |
| CPX003 | Variations in Main Tags | 0 | 31.30 | 132 | 0 | 0 | 0 | 132 | 78 | 13 | 0 | 0 | 52 | 38 | -0.21 |
| CP467 | Variations in Section Tags | 0 | 18.20 | 61 | 0 | 0 | 51 | 61 | 0 | 13 | 57 | 0 | 0 | 0 | -0.21 |
| CP130 | Variations in Article Tags | 0 | 18.70 | 73 | 0 | 29 | 0 | 55 | 73 | 0 | 0 | 0 | 7 | 23 | -0.20 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.10 | 3 | 0 | 1 | 0 | 2 | 3 | 0 | 0 | 3 | 0 | 2 | -0.20 |
| CP376 | Variations making whole LI Tags | 0 | 0.40 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.20 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.20 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | -0.19 |
| CP348 | Has Video | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.19 |
| CP452 | Number of Videos | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.18 |
| CP479ii | Title Has Sentiment Words | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.18 |
| CP479 | Title Has Sales Words | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.18 |
| ENT003 | Entities in H2 Tags | 0 | 2.30 | 6 | 6 | 6 | 0 | 2 | 3 | 4 | 1 | 0 | 0 | 1 | -0.18 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP139 | Variations in Class Attributes | 0 | 0.80 | 3 | 2 | 2 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 0 | -0.17 |
| CP343 | Has Schema Web Page | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.17 |
| CP451 | Number of US Phone Numbers | 0 | 2.50 | 5 | 1 | 3 | 0 | 5 | 1 | 3 | 1 | 5 | 4 | 2 | -0.17 |
| CP129 | Variations in A Tags | 10 | 23.00 | 53 | 29 | 32 | 23 | 18 | 18 | 5 | 53 | 1 | 29 | 22 | -0.17 |
| CP479g | Title Has Free | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| QS011 | Title Tag Has Question | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.70 | 4 | 4 | 3 | 0 | 2 | 2 | 1 | 0 | 3 | 0 | 2 | -0.16 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.60 | 2 | 1 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | -0.16 |
| CP152 | Variations in H1 Tags | 1 | 1.40 | 3 | 1 | 0 | 0 | 1 | 1 | 3 | 3 | 2 | 2 | 1 | -0.16 |
| CP234 | Has Meta Twitter Content | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.15 |
| CPXR020 | Variations in Q Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.15 |
| CP149 | Variations making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.50 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP347 | Has US Phone Number | 0 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| QS012 | Headings Has Question | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.20 | 3 | 0 | 3 | 0 | 2 | 2 | 0 | 0 | 3 | 0 | 2 | -0.14 |
| CP137 | Variations in the Canonical URL | 4 | 1.20 | 2 | 2 | 0 | 0 | 2 | 2 | 0 | 2 | 1 | 2 | 1 | -0.14 |
| CP203 | Has Apple Touch Icon | 0 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.14 |
| CP124a | Variations in Absolute URLs | 1 | 24.80 | 83 | 10 | 22 | 20 | 70 | 4 | 5 | 3 | 0 | 31 | 83 | -0.14 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP427 | Number of Images with Alt Text | 36 | 8.80 | 44 | 5 | 6 | 3 | 12 | 0 | 8 | 44 | 2 | 3 | 5 | -0.13 |
| CPXR018 | Variations in Nav Tags | 0 | 9.80 | 67 | 0 | 0 | 4 | 8 | 6 | 1 | 6 | 0 | 6 | 67 | -0.13 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CPXX888 | Number of HTML Tags | 344 | 635.90 | 2522 | 288 | 810 | 190 | 958 | 543 | 313 | 2522 | 124 | 289 | 322 | -0.12 |
| CP381 | Variations in Meta Descriptions | 2 | 2.20 | 4 | 4 | 3 | 3 | 4 | 2 | 1 | 3 | 0 | 0 | 2 | -0.12 |
| CP443 | Number of Rel Author Links | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP472 | Variations making whole Span Tags | 0 | 0.60 | 4 | 4 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| CP471 | Variations in Span Tags | 23 | 5.50 | 25 | 25 | 9 | 2 | 6 | 2 | 0 | 4 | 0 | 7 | 0 | -0.12 |
| QS004 | Number of Questions In Headings | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CP481a | Word Count in Title Tag | 6 | 9.70 | 18 | 18 | 10 | 8 | 8 | 10 | 12 | 9 | 10 | 6 | 6 | -0.11 |
| CPXR003 | Number of Heading Tags | 2 | 11.10 | 24 | 4 | 24 | 8 | 8 | 21 | 7 | 22 | 2 | 5 | 10 | -0.11 |
| CP173 | Variations in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.50 | 2 | 1 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | -0.10 |
| CP208 | Has Copyright | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP426 | Number of Images | 55 | 13.90 | 44 | 6 | 38 | 3 | 22 | 0 | 13 | 44 | 3 | 5 | 5 | -0.10 |
| CP356 | Variations in I Tags | 0 | 1.30 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 9 | 0 | -0.10 |
| CP230 | Has Meta Twitter Cards | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.10 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.10 |
| CP412b | Has Email | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.10 |
| CP465z | Variations in Form Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 2 | 0 | 0 | 1 | -0.09 |
| CP127 | Variations in A Tag HREFs | 10 | 31.90 | 121 | 36 | 9 | 8 | 25 | 12 | 5 | 121 | 0 | 26 | 77 | -0.09 |
| CP412 | Number of Email Addresses | 0 | 0.60 | 4 | 0 | 4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.09 |
| CP141 | Variations in HTML Comments | 0 | 0.90 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | -0.09 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP340 | Has Schema Service | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| CP213z | Has Form | 0 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.08 |
| CP465c | Variations in script Tags | 2 | 9.50 | 24 | 1 | 10 | 6 | 8 | 24 | 10 | 2 | 6 | 12 | 16 | -0.08 |
| CP310 | Has OpenGraph Type | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.08 |
| CPXR004 | Number of H1 Tags | 2 | 1.10 | 2 | 0 | 1 | 2 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP319 | Has Schema Markup | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.07 |
| CP418 | Number of Forms | 0 | 0.80 | 2 | 0 | 0 | 1 | 1 | 2 | 0 | 1 | 0 | 2 | 1 | -0.07 |
| CP133 | Variations in B Tags | 0 | 0.60 | 4 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 4 | -0.07 |
| CP477 | Variations in Title Attributes | 0 | 1.70 | 12 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 2 | 12 | -0.06 |
| CP480 | Title Length | 31 | 60.40 | 131 | 131 | 59 | 52 | 53 | 58 | 67 | 53 | 54 | 36 | 41 | -0.06 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.06 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP425 | Number of HTTPS Links | 2 | 75.70 | 344 | 54 | 72 | 30 | 123 | 35 | 24 | 344 | 26 | 46 | 3 | -0.05 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP231 | Has Meta Twitter Description | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.05 |
| CP338 | Has Schema Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP435 | Number of Links | 141 | 85.40 | 352 | 54 | 81 | 36 | 129 | 35 | 25 | 352 | 26 | 47 | 69 | -0.02 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.01 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.01 |
| ENT005 | Entities in H4 Tags | 0 | 1.10 | 10 | 0 | 10 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP428 | Number of Images without Alt Text | 19 | 5.10 | 32 | 1 | 32 | 0 | 10 | 0 | 5 | 0 | 1 | 2 | 0 | -0.01 |
| ENT008 | Entities in Meta Description Tag | 5 | 2.40 | 8 | 4 | 2 | 8 | 1 | 1 | 2 | 5 | 0 | 0 | 1 | -0.01 |
| CP313 | Has Privacy Policy | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.01 |
| CPX005 | Variations in Aside Tags | 0 | 5.80 | 35 | 0 | 0 | 0 | 0 | 23 | 0 | 0 | 0 | 35 | 0 | -0.00 |
