This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Oakland Seo #75 fringraphics.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.oakland seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.search 10, oakland 10, seo 10, search engine 9, search engine optimization 9, oakland seo 8, search-engine-optimization 4, oakland search engine optimization 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.blog 10, ott 10, oakland 10, company 10, social media 10, facebook 10, url 10, digital marketing 9, expert 9, experience 9, california 9, search engine optimization 9, cat 9, visibility 8, internet 8, map 8, ppc 8, menu 8, research 7, consultant 7, usa 6, advertising 6, reputation management 6, social media marketing 6, contract 6, industry 6, internet marketing 6, speed 6, pie 5, bay 5, tick 5, lead generation 5, google maps 4, sitemap 3, inbound marketing 3, b2c 3, google analytics 3, information 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, social media marketing 6, search engine ranking 4, make sure that 4, above and beyond 3, digital marketing agency 3 Double Word LSIweb design 10, doctype html 10, span class 10, div class 10, social media 10, ul class 10, digital marketing 9, search engine 9, engine optimization 9, seo company 9, img src 8, li class 8, input type 8, seo services 8, to find 8, i class 8, san francisco 8, body class 7, h2 class 6, email marketing 6, website design 6, h3 class 6, item menu 6, internet marketing 6, p style 6, local seo 5, privacy policy 5, div data 5, as well 5, we also 5, post_type menu 5, home menu 5, content marketing 5, to rank 5, online marketing 5, google search 5, to increase 5, to work 4, business owner 4, to top 4, s top 4, engine ranking 4, by google 4, link rel 4, google maps 4, search engines 4, user experience 4, ' href 4, first page 4, to seo 4, to improve 4, h2 style 4, sure that 4, h4 class 4, page menu 4, to create 4, best seo 4, los angeles 4, read more 4, to make 4, we know 4, learn more 4, is seo 4, to none 3, span style 3, nav class 3, to show 3, div style 3, css' media 3, marketing strategies 3, is that 3, to search 3, seo work 3, my website 3, to achieve 3, to know 3, seo ranking 3, button type 3, many people 3, to learn 3, marketing campaigns 3, each month 3, potential customers 3, h1 style 3, to see 3, is not 3, return false 3, on type 3, so much 3, header class 3, to develop 3, button button 3, css' href 3, jpg 300w 3, html class 3, footer class 3, targeted keywords 3, this company 3Single Word LSIgoogle 10, size 10, website 10, act 10, post 10, rel 10, http 10, engine 10, ive 10, mobile 10, service 10, age 10, per 10, businesses 10, order 10, script 10, oakland 10, local 10, top 10, col 10, body 10, net 10, new 10, read 10, alt 10, amp 10, footer 10, media 10, ana 10, design 10, row 10, lang 10, let 10, png 10, 0px 10, pos 10, art 10, holder 10, services 10, call 10, marketing 10, pro 10, name 10, page 10, full 10, color 10, hidden 10, show 10, non 10, not 10, center 10, target 10, manage 10, container 10, play 10, put 10, enter 10, item 10, provide 10, style 10, log 10, web 10, more 10, width 10, small 10, earch 10, market 10, ease 10, part 10, jpg 10, _blank 10, user 10, how 10, search 10, term 10, seo 10, set 10, business 10, right 10, div 10, contact 10, image 10, count 10, blank 10, back 10, title 10, content 10, load 10, rate 10, client 10, company 10, class 10, digital 10, over 10, custom 10, form 10, management 10, vert 10, text 10, https 10, doc 10, clients 10, ptimization 10, man 10, url 10, off 10, doctype 10, able 10, use 10, main 10, that 10, www 10, logo 10, background 10, true 10, header 10, ngine 10, head 10, met 10, src 10, social 10, 100 10, about 10, height 10, old 10, min 10, email 10, star 10, one 10, open 10, placeholder 10, org 10, type 10, optimization 10, href 10, val 10, gem 10, place 10, agency 10, facebook 10, site 10, span 10, data 10, blog 10, html 10, tag 10, bottom 10, ground 10, link 10, value 10, version 9, linked 9, rev 9, list 9, nav 9, even 9, product 9, err 9, esc 9, border 9, real 9, team 9, develop 9, button 9, start 9, time 9, twitter 9, display 9, wrapper 9, experience 9, hit 9, inner 9, most 9, san 9, also 9, increase 9, customer 9, fit 9, rank 9, customers 9, font 9, graph 9, home 9, expert 9, large 9, don 9, 300 9, complete 9, serve 9, position 9, box 9, make 9, online 9, brand 9, them 9, california 9, none 9, work 9, word 9, help 9, own 9, here 9, upload 8, left 8, add 8, area 8, visibility 8, article 8, ads 8, 600 8, trust 8, perform 8, label 8, uploads 8, special 8, there 8, family 8, copyright 8, number 8, ever 8, 400 8, other 8, francisco 8, optimize 8, traffic 8, try 8, rows 8, css 8, companies 8, state 8, input 8, default 8, iframe 8, ppc 8, through 8, align 8, view 8, white 8, late 8, results 8, description 8, what 8, short 8, when 8, plan 8, phone 8, care 8, great 8, used 8, his 8, day 8, why 8, point 8, temp 8, clear 8, build 8, parent 8, bar 8, sure 8, strong 8, icon 8, words 8, branding 8, sites 8, month 8, frame 8, brea 8, conversion 8, false 8, 2019 8, big 8, action 8, template 8, map 8, menu 8, hide 8, report 8, auto 8, find 8, they 8, sub 8, sum 8, current 8, free 8, key 8, many 8, people 8, single 8, ranking 8, this 8, look 8, campaign 8, know 8, internet 8, organic 8, wide 8, date 8, sales 8, only 8, img 8, click 7, much 7, object 7, role 7, 1000 7, after 7, learn 7, consultant 7, pay 7, success 7, medium 7, focus 7, tme 7, aria 7, city 7, too 7, question 7, heading 7, rating 7, screen 7, improve 7, roi 7, working 7, forms 7, prev 7, professional 7, press 7, want 7, pace 7, each 7, source 7, research 7, 038 7, keyword 7, last 7, next 7, import 7, video 7, way 7, required 7, widget 7, fee 7, section 7, important 7, keep 7, amount 7, bad 7, active 7, prove 7, national 7, 700 7, questions 7, info 7, needs 7, some 7, just 7, views 7, 2020 7, navigation 7, field 7, table 7, websites 7, reviews 7, level 7, rankings 7, noscript 7, code 7, highly 7, sizes 7, based 7, long 7, jose 7, experts 7, location 7, beyond 7, terms 7, review 7, thumb 7, space 7, assets 7, tab 7, create 7, development 7, like 7, 800 6, policy 6, keywords 6, analytics 6, searching 6, live 6, well 6, understand 6, 'https 6, links 6, always 6, were 6, around 6, advertising 6, element 6, creating 6, styles 6, two 6, found 6, pot 6, where 6, thing 6, those 6, submit 6, factor 6, options 6, give 6, light 6, slide 6, card 6, lot 6, los 6, char 6, group 6, option 6, padding 6, move 6, see 6, column 6, down 6, which 6, test 6, optimized 6, very 6, index 6, products 6, 550 6, different 6, author 6, 320 6, focused 6, best 6, 101 6, cover 6, then 6, quality 6, managed 6, reputation 6, 150 6, 000000 6, maps 6, solutions 6, support 6, privacy 6, speed 6, throughout 6, layout 6, stylesheet 6, goal 6, across 6, dark 6, first 6, techniques 6, person 6, follow 6, performance 6, responsive 6, half 5, year 5, building 5, without 5, these 5, would 5, xml 5, because 5, solid 5, investment 5, providing 5, achieve 5, targeted 5, close 5, thank 5, check 5, users 5, provider 5, provides 5, 611 5, message 5, better 5, years 5, handle 5, srcset 5, login 5, 300w 5, pages 5, below 5, clearfix 5, uniq 5, effective 5, today 5, breadcrumb 5, strategy 5, api 5, using 5, margin 5, items 5, 250 5, pop 5, consulting 5, such 5, plugin 5, slider 5, had 5, huge 5, textwidget 5, paid 5, three 5, fas 5, creative 5, 'text 5, visible 5, attachment 5, process 5, simply 5, plugins 5, offer 5, campaigns 5, post_type 5, knowledge 5, going 5, past 5, looking 5, drive 5, average 5, transparent 5, sem 5, partner 5, take 5, never 5, getting 5, 20px 5, owner 5, publish 5, articles 5, practice 5, select 5, being 5, file 5, known 5, _self 5, may 5, max 5, change 5, corporate 5, return 5, office 5, second 5, edge 5, months 5, entry 5, lists 5, since 5, consumers 5, goals 5, 360 5, unique 5, strategies 5, wordpress 5, project 5, 152 5, once 5, allow 5, update 5, proper 5, every 5, normal 5, money 5, competition 5, moz 5, presence 5, decoration 5, lose 5, love 5, should 5, visitors 5, core 5, youtube 5, platform 5, public 5, ready 5, factors 5, don't 4, audience 4, allowfullscreen 4, same 4, address 4, fast 4, reports 4, powered 4, good 4, dominate 4, helped 4, 1024 4, authority 4, changing 4, 640 4, matter 4, valid 4, php 4, platforms 4, mode 4, whether 4, less 4, sacramento 4, monthly 4, hiring 4, dropdown 4, reality 4, circle 4, recommend 4, 255 4, rss 4, does 4, takes 4, think 4, might 4, fields 4, effort 4, news 4, hours 4, yes 4, shadow 4, images 4, having 4, sticky 4, niche 4, gain 4, pane 4, consistent 4, organization 4, before 4, friendly 4, major 4, few 4, package 4, it's 4, format 4, webkit 4, percent 4, fonts 4, built 4, banner 4, say 4, clean 4, inline 4, bring 4, easy 4, breadcrumbs 4, comes 4, proved 4, panel 4, sep 4, angeles 4, little 4, additional 4, 5px 4, helping 4, fullscreen 4, ups 4, ecommerce 4, affordable 4, forward 4, could 4, posts 4, 318 4, ffffff 4, establish 4, relevant 4, feed 4, competitor 4, repeat 4, determine 4, coming 4, competitors 4, engines 4, recent 4, meta 4, boost 4, starting 4, seen 4, into 4, svg 4, increasing 4, 8211 4, query 4, widget_text 4, 8217 4, 100vw 4, higher 4, doing 4, frameborder 4, figure 4, again 4, step 4, reach 4, price 4, var 4, scroll 4, south 4, columns 4, toggle 4, thumbnail 4, riverside 4, files 4, gif 4, track 4, resources 4, really 4, setting 3, themes 3, music 3, poor 3, understanding 3, excellent 3, parallax 3, photo 3, 10px 3, information 3, controls 3, implement 3, others 3, technical 3, directory 3, improvement 3, rgba 3, caption 3, property 3, 635 3, period 3, 30px 3, confident 3, save 3, anchor 3, thousand 3, arrow 3, crawl 3, west 3, sitemap 3, including 3, already 3, estate 3, basic 3, fullwidth 3, 450 3, 220 3, until 3, 50px 3, java 3, javascript 3, another 3, came 3, receive 3, watch 3, engagement 3, 039 3, continue 3, things 3, 'font 3, bold 3, improving 3, benefits 3, aspects 3, updates 3, llc 3, window 3, happy 3, textarea 3, embed 3, double 3, valuable 3, appointment 3, italic 3, potential 3, done 3, square 3, phrase 3, daily 3, topic 3, general 3, east 3, original 3, enough 3, trying 3, competitive 3, schema 3, hot 3, mind 3, keeping 3, testimonials 3, answer 3, complicated 3, phrases 3, did 3, searches 3, 720 3, helps 3, importance 3, santa 3, hover 3, diego 3, human 3, beach 3, thanks 3, 'all' 3, likely 3, made 3, loading 3, invalid 3, begin 3, become 3, sending 3, everything 3, can't 3, 'stylesheet' 3, trusted 3, 3px 3, constant 3, feel 3, cities 3, survey 3, structure 3, orange 3, animate 3, logos 3, 111 3, above 3, edit 3, substantial 3, execute 3, device 3, access 3, outline 3, fade 3, makes 3, started 3, actually 3, associated 3, available 3, 399 3, css' 3, please 3, 160 3, vertical 3, that's 3, previous 3, 16px 3, fair 3, between 3, columbia 3, north 3, foundation 3, include 3, expect 3, referral 3, voice 3, professionals 3, network 3, targeting 3, security 3, cost 3, stockton 3, landscape 3 |
| Factor ID | Factor Name | #75 fringraphics.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 0 | 5.80 | 13 | 6 | 1 | 13 | 3 | 7 | 0 | 0 | 9 | 8 | 11 | -0.55 |
| CP134a | Exact Match in Body Tag | 0 | 7.60 | 16 | 9 | 4 | 14 | 3 | 7 | 0 | 0 | 16 | 10 | 13 | -0.54 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 2.20 | 8 | 1 | 2 | 8 | 0 | 3 | 0 | 0 | 2 | 3 | 3 | -0.46 |
| CP150a | Exact Match in H1 Tags | 0 | 0.80 | 2 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 2 | -0.45 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.70 | 2 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 2 | 1 | -0.44 |
| CP465c | Variations in script Tags | 24 | 15.20 | 29 | 22 | 13 | 9 | 7 | 29 | 14 | 16 | 14 | 19 | 9 | -0.41 |
| CPX010 | Variations in Div Tags | 31 | 188.50 | 397 | 397 | 75 | 304 | 76 | 277 | 152 | 153 | 245 | 115 | 91 | -0.36 |
| CP470 | Variations in the HTML Tag | 33 | 271.40 | 523 | 523 | 87 | 317 | 86 | 426 | 386 | 389 | 258 | 122 | 120 | -0.36 |
| CP137 | Variations in the Canonical URL | 1 | 1.90 | 3 | 3 | 2 | 0 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | -0.35 |
| CP469a | Exact Match in Sentences | 0 | 1.20 | 3 | 2 | 0 | 2 | 0 | 3 | 0 | 0 | 0 | 3 | 2 | -0.35 |
| CP129 | Variations in A Tags | 4 | 46.70 | 104 | 104 | 13 | 100 | 15 | 33 | 67 | 67 | 17 | 27 | 24 | -0.34 |
| CP483a | Exact Match in the Title Tag | 0 | 0.80 | 2 | 0 | 1 | 2 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.31 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 1 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | -0.31 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.50 | 2 | 1 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | -0.31 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.31 |
| ENT000a | Number of Entities Used | 18 | 27.40 | 37 | 25 | 29 | 33 | 20 | 28 | 26 | 26 | 37 | 22 | 28 | -0.31 |
| CP127 | Variations in A Tag HREFs | 7 | 87.20 | 331 | 331 | 8 | 107 | 25 | 141 | 69 | 69 | 72 | 21 | 29 | -0.31 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.30 |
| CP465 | Variations in P Tags | 5 | 40.70 | 129 | 23 | 29 | 85 | 13 | 51 | 4 | 0 | 129 | 50 | 23 | -0.30 |
| CP469 | Variations in Sentences | 1 | 33.40 | 95 | 32 | 23 | 71 | 5 | 34 | 14 | 17 | 95 | 30 | 13 | -0.30 |
| CP149 | Variations making whole H1 Tags | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.30 |
| CP425 | Number of HTTPS Links | 146 | 174.40 | 462 | 258 | 74 | 228 | 56 | 462 | 128 | 120 | 234 | 83 | 101 | -0.29 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.28 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.28 |
| CP349 | Has Vimeo Embed | 0 | 0.20 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.27 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.80 | 2 | 2 | 1 | 1 | 1 | 2 | 0 | 0 | 0 | 0 | 1 | -0.26 |
| CP435 | Number of Links | 151 | 180.60 | 464 | 266 | 75 | 230 | 99 | 464 | 130 | 122 | 234 | 83 | 103 | -0.26 |
| CP479b | Title Has Year | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.26 |
| CP126a | Exact Match in A Tags | 0 | 0.60 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 | -0.26 |
| CP134 | Variations in Body Tag | 33 | 266.90 | 520 | 520 | 86 | 315 | 86 | 424 | 386 | 389 | 221 | 122 | 120 | -0.26 |
| CP376 | Variations making whole LI Tags | 0 | 1.00 | 3 | 2 | 0 | 1 | 3 | 2 | 0 | 0 | 0 | 2 | 0 | -0.25 |
| CPXX888 | Number of HTML Tags | 698 | 969.80 | 2171 | 1383 | 687 | 839 | 588 | 1560 | 510 | 461 | 2171 | 609 | 890 | -0.25 |
| CP468 | Number of Sentences | 5 | 60.80 | 206 | 46 | 43 | 54 | 17 | 117 | 20 | 28 | 206 | 29 | 48 | -0.25 |
| CP426 | Number of Images | 2 | 22.20 | 69 | 33 | 8 | 27 | 10 | 47 | 0 | 0 | 69 | 7 | 21 | -0.25 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.25 |
| QS003 | Number of Questions | 0 | 5.10 | 18 | 15 | 6 | 2 | 2 | 18 | 1 | 1 | 2 | 3 | 1 | -0.25 |
| ENT018 | Entities in Sentences | 29 | 75.00 | 124 | 82 | 60 | 124 | 33 | 85 | 103 | 102 | 12 | 102 | 47 | -0.24 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CP467 | Variations in Section Tags | 3 | 51.90 | 203 | 146 | 49 | 203 | 0 | 71 | 0 | 0 | 0 | 0 | 50 | -0.24 |
| CP170 | Variations making whole H4 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP125 | Variations making whole A Tags | 0 | 1.70 | 5 | 5 | 1 | 1 | 3 | 0 | 0 | 0 | 2 | 3 | 2 | -0.23 |
| CPXR015 | Variations in Figure Tags | 0 | 6.50 | 30 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 25 | 10 | 30 | -0.23 |
| CP375 | Variations in LI Tags | 0 | 26.20 | 106 | 106 | 14 | 13 | 11 | 94 | 0 | 0 | 5 | 3 | 16 | -0.23 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.60 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.23 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.70 | 6 | 0 | 0 | 6 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.21 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP427 | Number of Images with Alt Text | 1 | 12.80 | 67 | 5 | 8 | 21 | 5 | 11 | 0 | 0 | 67 | 4 | 7 | -0.21 |
| CP128 | Variations in Alt Attributes | 1 | 3.10 | 10 | 3 | 4 | 2 | 2 | 0 | 0 | 0 | 6 | 4 | 10 | -0.21 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| ENT003 | Entities in H2 Tags | 0 | 3.20 | 7 | 4 | 7 | 3 | 2 | 7 | 0 | 0 | 3 | 4 | 2 | -0.20 |
| ENT001 | Entities in HTML Tag | 109 | 452.60 | 1373 | 1373 | 288 | 204 | 145 | 220 | 481 | 474 | 563 | 337 | 441 | -0.20 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.60 | 2 | 2 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | -0.20 |
| CP153 | Variations in H1 and H2 Tags | 2 | 4.10 | 9 | 3 | 7 | 4 | 2 | 9 | 2 | 2 | 3 | 4 | 5 | -0.20 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| QS004 | Number of Questions In Headings | 0 | 0.90 | 3 | 0 | 2 | 0 | 2 | 3 | 0 | 0 | 1 | 1 | 0 | -0.19 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.19 |
| CP386 | Variations in Meta Twitter Description | 3 | 1.50 | 5 | 5 | 0 | 2 | 1 | 4 | 0 | 0 | 0 | 3 | 0 | -0.18 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.80 | 3 | 0 | 3 | 0 | 2 | 0 | 0 | 0 | 0 | 3 | 0 | -0.18 |
| CP428 | Number of Images without Alt Text | 1 | 9.40 | 36 | 28 | 0 | 6 | 5 | 36 | 0 | 0 | 2 | 3 | 14 | -0.18 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP165 | Variations in H2 Tags | 8 | 4.10 | 8 | 7 | 2 | 2 | 6 | 6 | 3 | 3 | 2 | 2 | 8 | -0.17 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.17 |
| CP492 | Word Count | 469 | 1322.20 | 3735 | 1662 | 1026 | 1975 | 672 | 3735 | 839 | 782 | 202 | 1025 | 1304 | -0.17 |
| CPX013 | Variations in Footer Tags | 4 | 25.50 | 195 | 0 | 0 | 0 | 16 | 195 | 0 | 0 | 3 | 35 | 6 | -0.16 |
| CP471 | Variations in Span Tags | 12 | 14.80 | 122 | 0 | 6 | 3 | 3 | 9 | 0 | 0 | 122 | 0 | 5 | -0.16 |
| CP492b | Unabridged Word Count | 525 | 1569.50 | 4520 | 1868 | 1228 | 2291 | 773 | 4520 | 1012 | 947 | 228 | 1226 | 1602 | -0.16 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP373 | Variations in Label Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP491 | Variations in Value Attributes | 0 | 0.50 | 2 | 1 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | -0.16 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.16 |
| CP484 | Leading Variations in Title Tag | 0 | 0.50 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.16 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP313 | Has Privacy Policy | 0 | 0.60 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CPXR004 | Number of H1 Tags | 1 | 1.60 | 4 | 1 | 4 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 4 | -0.15 |
| CPXR018 | Variations in Nav Tags | 5 | 28.10 | 138 | 54 | 22 | 0 | 0 | 138 | 0 | 0 | 22 | 4 | 41 | -0.15 |
| CP234 | Has Meta Twitter Content | 1 | 0.50 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP230 | Has Meta Twitter Cards | 1 | 0.50 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP124a | Variations in Absolute URLs | 2 | 72.60 | 345 | 345 | 14 | 2 | 31 | 143 | 5 | 5 | 99 | 31 | 51 | -0.15 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| ENT005 | Entities in H4 Tags | 0 | 2.20 | 9 | 0 | 5 | 5 | 3 | 0 | 0 | 0 | 9 | 0 | 0 | -0.15 |
| ENT002 | Entities in H1 Tags | 1 | 1.50 | 4 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 4 | -0.14 |
| CP383 | Variations in Meta OpenGraph Description | 3 | 1.50 | 5 | 5 | 0 | 2 | 1 | 4 | 0 | 0 | 0 | 3 | 0 | -0.14 |
| CP345 | Has Terms of Service | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.14 |
| CP161 | Variations in H1-H6 Tags | 3 | 7.20 | 16 | 6 | 10 | 16 | 5 | 10 | 2 | 2 | 3 | 13 | 5 | -0.13 |
| CP451 | Number of US Phone Numbers | 0 | 4.80 | 14 | 7 | 14 | 9 | 2 | 5 | 0 | 0 | 2 | 3 | 6 | -0.13 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.13 |
| CP381 | Variations in Meta Descriptions | 3 | 2.40 | 5 | 5 | 0 | 2 | 1 | 4 | 4 | 3 | 2 | 3 | 0 | -0.13 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP160 | Leading Variations in H1-H6 Tags | 2 | 2.50 | 5 | 4 | 5 | 4 | 2 | 2 | 0 | 0 | 1 | 4 | 3 | -0.13 |
| CP157 | Variations in H1, H2, and H3 Tags | 3 | 5.90 | 16 | 6 | 7 | 16 | 3 | 10 | 2 | 2 | 3 | 5 | 5 | -0.12 |
| CP231 | Has Meta Twitter Description | 1 | 0.50 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP388 | Variations in Meta Twitter Content | 3 | 0.80 | 2 | 2 | 0 | 2 | 1 | 2 | 0 | 0 | 0 | 1 | 0 | -0.11 |
| CP412 | Number of Email Addresses | 0 | 1.00 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 4 | 2 | -0.11 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.60 | 2 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | -0.11 |
| CP418 | Number of Forms | 0 | 1.90 | 3 | 3 | 1 | 2 | 3 | 1 | 1 | 1 | 1 | 3 | 3 | -0.11 |
| CP139 | Variations in Class Attributes | 0 | 3.90 | 15 | 15 | 1 | 2 | 8 | 6 | 0 | 0 | 6 | 1 | 0 | -0.10 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.10 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CPXR003 | Number of Heading Tags | 10 | 19.20 | 35 | 12 | 29 | 35 | 20 | 26 | 1 | 1 | 19 | 28 | 21 | -0.10 |
| CP356 | Variations in I Tags | 0 | 3.50 | 19 | 2 | 0 | 19 | 10 | 0 | 0 | 0 | 0 | 4 | 0 | -0.09 |
| CP474 | Variations making whole Strong Tags | 0 | 0.40 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | -0.09 |
| CP213z | Has Form | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.09 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.30 | 8 | 0 | 3 | 0 | 2 | 0 | 0 | 0 | 0 | 8 | 0 | -0.08 |
| CP412b | Has Email | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | -0.08 |
| CP465z | Variations in Form Tags | 0 | 2.00 | 8 | 8 | 0 | 0 | 4 | 1 | 0 | 0 | 1 | 2 | 4 | -0.08 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP473 | Variations in Strong Tags | 0 | 1.90 | 7 | 0 | 3 | 0 | 0 | 4 | 0 | 0 | 7 | 5 | 0 | -0.08 |
| CP452 | Number of Videos | 0 | 0.60 | 2 | 0 | 1 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| ENT009 | Entities in Title Tag | 2 | 2.10 | 4 | 1 | 3 | 2 | 1 | 3 | 1 | 1 | 4 | 3 | 2 | -0.07 |
| CP348 | Has Video | 0 | 0.40 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.07 |
| CP309 | Has OpenGraph Image | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CP152 | Variations in H1 Tags | 2 | 1.00 | 3 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.07 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP168 | Leading Variations in H3 Tags | 1 | 0.50 | 2 | 2 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP347 | Has US Phone Number | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.06 |
| CP310 | Has OpenGraph Type | 1 | 0.50 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP184 | Leading Variations in H6 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | -0.06 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.06 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 2 | 1.70 | 4 | 4 | 2 | 4 | 0 | 2 | 0 | 0 | 1 | 1 | 3 | -0.05 |
| CP211 | Has Domain Phrase In Content | 1 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.05 |
| CP318 | Has RSS Link | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.05 |
| CP228 | Has Meta Robots | 1 | 0.50 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP472 | Variations making whole Span Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP173 | Variations in H4 Tags | 0 | 0.70 | 3 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 3 | 0 | -0.04 |
| CP479 | Title Has Sales Words | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.04 |
| CP479ii | Title Has Sentiment Words | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.04 |
| CP384 | Variations in Meta OpenGraph Site Name | 1 | 0.40 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.03 |
| CP169 | Variations in H3 Tags | 1 | 1.80 | 12 | 3 | 0 | 12 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.03 |
| CP364 | Is OpenGraph Type Article | 1 | 0.50 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.03 |
| CP141 | Variations in HTML Comments | 3 | 1.40 | 3 | 2 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 3 | 3 | -0.03 |
| CP385 | Variations in Meta OpenGraph Content | 3 | 0.80 | 2 | 2 | 0 | 2 | 1 | 2 | 0 | 0 | 0 | 1 | 0 | -0.03 |
| CPXR24 | Number of P Tags | 25 | 25.60 | 89 | 15 | 26 | 31 | 14 | 89 | 1 | 0 | 8 | 31 | 41 | -0.03 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.02 |
| CPX003 | Variations in Main Tags | 0 | 6.50 | 65 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 65 | -0.01 |
| ENT008 | Entities in Meta Description Tag | 1 | 2.00 | 5 | 3 | 0 | 1 | 1 | 4 | 1 | 1 | 5 | 4 | 0 | -0.01 |
| CP185 | Variations in H6 Tags | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | -0.01 |
| CP489 | Variations in U Tags | 0 | 1.30 | 13 | 0 | 0 | 0 | 0 | 13 | 0 | 0 | 0 | 0 | 0 | -0.00 |
