This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Modesto Seo #48 www.upwork.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.modesto seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.modesto 10, seo 10, modesto seo 9, seo modesto 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.modesto 10, search engine 9, search engine optimization 9, company 9, social media 9, digital marketing 8, brand 8, map 8, california 7, keyword 7, facebook 7, customer 7, tick 6, ott 6, search engines 6, sem 6, blog 5, research 5, internet marketing 5, url 5, google analytics 5, keywords 4, search engine marketing 4, social media marketing 4, understanding 4, speed 4, online marketing 4, keyword research 3, reputation 3, backlink 3, b2c 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, default page page 6, search engine marketing 4, modesto seo company 3, search engine results 3 Double Word LSIhtml lang 10, div class 10, i class 10, search engine 9, modesto seo 9, post_type menu 9, item menu 9, li class 9, social media 9, ul class 9, doctype html 9, nav class 8, page menu 8, header class 8, input type 8, re looking 7, seo company 7, to rank 6, first page 6, custom menu 6, body class 6, h1 class 6, default page 6, p class 4, privacy policy 4, form class 4, page status 4, article class 4, footer class 4, engine results 3, h4 class 3, link rel 3, latest news 3, page current 3Single Word LSItel 10, icon 10, search 10, seo 10, website 10, business 10, wrap 10, modesto 10, div 10, post 10, contact 10, image 10, http 10, title 10, content 10, engine 10, class 10, custom 10, home 10, form 10, service 10, text 10, https 10, nav 10, doc 10, template 10, clients 10, menu 10, main 10, body 10, 201 10, true 10, header 10, amp 10, box 10, media 10, head 10, lang 10, ssi 10, ext 10, app 10, default 10, services 10, call 10, marketing 10, align 10, this 10, pro 10, opt 10, name 10, page 10, hidden 10, container 10, type 10, optimization 10, href 10, item 10, phone 10, widget 10, log 10, place 10, site 10, width 10, span 10, data 10, section 10, only 10, html 10, ver 10, market 10, img 10, link 10, rank 9, post_type 9, google 9, size 9, looking 9, object 9, role 9, result 9, set 9, rel 9, list 9, load 9, company 9, 2020 9, uploads 9, aria 9, local 9, top 9, doctype 9, mail 9, use 9, screen 9, logo 9, new 9, alt 9, try 9, position 9, footer 9, src 9, social 9, height 9, free 9, results 9, full 9, submit 9, org 9, target 9, manage 9, method 9, inner 9, cat 9, left 8, article 8, child 8, false 8, label 8, there 8, script 8, map 8, www 8, background 8, png 8, input 8, min 8, email 8, color 8, not 8, placeholder 8, pub 8, date 8, value 8, strong 7, 2019 7, 2018 7, publish 7, copyright 7, navigation 7, businesses 7, 200 7, 0px 7, current 7, many 7, single 7, california 7, news 7, required 7, style 7, primary 7, facebook 7, first 7, visible 7, _blank 7, version 6, sem 6, thu 6, analytics 6, area 6, graph 6, focus 6, 'https 6, max 6, net 6, effective 6, working 6, companies 6, sizes 6, description 6, video 6, none 6, provide 6, display 6, 'http 6, parent 5, because 5, schema 5, national 5, address 5, font 5, action 5, status 5, url 5, complete 5, entry 5, rocket 5, professional 5, len 5, meta 5, two 5, svg 5, absolute 5, privacy 5, 053 5, short 5, twitter 5, sidebar 5, webpage 5, blog 5, important 5, marker 5, linkedin 5, subscribe 5, dec 4, plugins 4, same 4, 813 4, connect 4, policy 4, 600 4, 869 4, large 4, everything 4, return 4, ffffff 4, border 4, settings 4, feed 4, cache 4, latest 4, source 4, query 4, 048 4, 8217 4, higher 4, 050 4, types 4, embed 4, var 4, 'text 4, create 4, square 4, send 4, inline 4, path 3, xml 3, solid 3, providing 3, 812 3, 820 3, users 3, aside 3, provides 3, family 3, newsletter 3, changing 3, else 3, 512 3, being 3, 408 3, charset 3, widgets 3, ecommerce 3, corporate 3, utf 3, includes 3, positions 3, amazon 3, noscript 3, since 3, today 3, 104 3, css 3, 116 3, javascript 3, 482 3, access 3, outline 3, rss 3, appear 3, 038 3, textwidget 3, widget_text 3, commerce 3, 056 3, 058 3, icons 3, stylesheet 3, nbsp 3, push 3, card 3, categories 3, organization 3, simple 3, format 3 |
| Factor ID | Factor Name | #48 upwork.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.47 |
| CP161 | Variations in H1-H6 Tags | 1 | 7.20 | 17 | 9 | 7 | 12 | 1 | 7 | 17 | 10 | 3 | 1 | 5 | -0.43 |
| CP157 | Variations in H1, H2, and H3 Tags | 1 | 5.30 | 10 | 6 | 7 | 10 | 1 | 5 | 8 | 10 | 0 | 1 | 5 | -0.40 |
| CP141 | Variations in HTML Comments | 0 | 1.60 | 3 | 3 | 3 | 3 | 1 | 1 | 0 | 0 | 2 | 0 | 3 | -0.39 |
| CP165 | Variations in H2 Tags | 1 | 4.20 | 6 | 2 | 5 | 5 | 6 | 6 | 6 | 6 | 1 | 1 | 4 | -0.38 |
| ENT000a | Number of Entities Used | 15 | 22.20 | 40 | 27 | 15 | 40 | 15 | 20 | 31 | 25 | 16 | 11 | 22 | -0.38 |
| CP137 | Variations in the Canonical URL | 2 | 1.60 | 2 | 2 | 2 | 2 | 0 | 0 | 2 | 2 | 2 | 2 | 2 | -0.38 |
| QS004 | Number of Questions In Headings | 0 | 1.90 | 8 | 2 | 1 | 1 | 2 | 1 | 8 | 3 | 1 | 0 | 0 | -0.37 |
| CP470a | Exact Match in the HTML Tag | 0 | 4.40 | 11 | 1 | 6 | 11 | 2 | 7 | 7 | 7 | 0 | 3 | 0 | -0.37 |
| CP465 | Variations in P Tags | 8 | 19.10 | 47 | 22 | 23 | 28 | 5 | 14 | 18 | 47 | 6 | 4 | 24 | -0.36 |
| QS012 | Headings Has Question | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.35 |
| ENT003 | Entities in H2 Tags | 0 | 5.20 | 13 | 7 | 6 | 13 | 8 | 5 | 4 | 7 | 0 | 0 | 2 | -0.35 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.35 |
| CP134a | Exact Match in Body Tag | 0 | 7.90 | 27 | 4 | 6 | 19 | 2 | 11 | 27 | 7 | 0 | 3 | 0 | -0.35 |
| CP153 | Variations in H1 and H2 Tags | 1 | 4.80 | 9 | 6 | 7 | 9 | 1 | 4 | 6 | 9 | 0 | 1 | 5 | -0.35 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.70 | 2 | 1 | 0 | 1 | 0 | 0 | 2 | 2 | 0 | 1 | 0 | -0.34 |
| CP481b | Word Count in Meta Description Tag | 0 | 26.50 | 54 | 0 | 26 | 41 | 22 | 24 | 29 | 54 | 23 | 22 | 24 | -0.33 |
| ENT009 | Entities in Title Tag | 3 | 2.50 | 4 | 2 | 1 | 3 | 4 | 4 | 2 | 3 | 1 | 1 | 4 | -0.33 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.80 | 3 | 1 | 1 | 3 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.32 |
| CP149 | Variations making whole H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.32 |
| CP469 | Variations in Sentences | 5 | 12.80 | 31 | 18 | 15 | 14 | 4 | 16 | 26 | 31 | 1 | 0 | 3 | -0.31 |
| CPX010 | Variations in Div Tags | 14 | 95.20 | 440 | 67 | 51 | 97 | 22 | 49 | 92 | 440 | 90 | 9 | 35 | -0.31 |
| CP364 | Is OpenGraph Type Article | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.31 |
| CP124a | Variations in Absolute URLs | 0 | 46.40 | 250 | 14 | 17 | 21 | 5 | 5 | 53 | 250 | 77 | 2 | 20 | -0.31 |
| ENT005 | Entities in H4 Tags | 0 | 2.60 | 10 | 6 | 0 | 9 | 0 | 0 | 10 | 0 | 0 | 1 | 0 | -0.30 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.30 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.70 | 3 | 1 | 3 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.30 |
| CP380 | Meta Description Length | 0 | 157.70 | 311 | 0 | 154 | 213 | 155 | 155 | 155 | 311 | 141 | 135 | 158 | -0.30 |
| ENT018 | Entities in Sentences | 27 | 60.10 | 154 | 60 | 41 | 154 | 32 | 44 | 79 | 89 | 22 | 20 | 60 | -0.30 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | -0.29 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | -0.29 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.29 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.90 | 9 | 3 | 0 | 2 | 0 | 2 | 9 | 0 | 3 | 0 | 0 | -0.29 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.90 | 5 | 2 | 2 | 5 | 0 | 2 | 3 | 2 | 0 | 1 | 2 | -0.29 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.29 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | -0.29 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.70 | 4 | 2 | 3 | 4 | 0 | 1 | 3 | 3 | 0 | 1 | 0 | -0.29 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.29 |
| CP465c | Variations in script Tags | 18 | 12.20 | 28 | 13 | 19 | 7 | 4 | 6 | 16 | 28 | 7 | 7 | 15 | -0.29 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| ENT004 | Entities in H3 Tags | 0 | 2.80 | 11 | 0 | 0 | 11 | 0 | 5 | 3 | 7 | 2 | 0 | 0 | -0.28 |
| CP484 | Leading Variations in Title Tag | 0 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.28 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 2.40 | 6 | 5 | 2 | 6 | 0 | 2 | 4 | 2 | 0 | 1 | 2 | -0.28 |
| CP228 | Has Meta Robots | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.28 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.27 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.27 |
| CPXR003 | Number of Heading Tags | 2 | 18.90 | 50 | 29 | 12 | 50 | 7 | 8 | 34 | 26 | 14 | 4 | 5 | -0.27 |
| CP470 | Variations in the HTML Tag | 16 | 112.60 | 538 | 78 | 51 | 106 | 22 | 49 | 111 | 538 | 96 | 9 | 66 | -0.27 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.40 | 4 | 0 | 4 | 2 | 4 | 4 | 1 | 4 | 1 | 2 | 2 | -0.27 |
| CP381 | Variations in Meta Descriptions | 0 | 1.40 | 4 | 0 | 1 | 2 | 1 | 1 | 1 | 4 | 1 | 1 | 2 | -0.26 |
| CP483a | Exact Match in the Title Tag | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.26 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CP469a | Exact Match in Sentences | 0 | 1.30 | 5 | 0 | 1 | 2 | 0 | 2 | 5 | 3 | 0 | 0 | 0 | -0.26 |
| CP173 | Variations in H4 Tags | 0 | 1.50 | 9 | 3 | 0 | 2 | 0 | 0 | 9 | 0 | 1 | 0 | 0 | -0.26 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.26 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.80 | 3 | 0 | 0 | 0 | 3 | 3 | 1 | 1 | 0 | 0 | 0 | -0.26 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.26 |
| CP129 | Variations in A Tags | 0 | 13.70 | 49 | 13 | 4 | 18 | 6 | 7 | 12 | 49 | 10 | 3 | 15 | -0.25 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.25 |
| CP473 | Variations in Strong Tags | 1 | 1.80 | 6 | 3 | 1 | 1 | 0 | 0 | 0 | 4 | 2 | 1 | 6 | -0.25 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP130 | Variations in Article Tags | 0 | 7.50 | 32 | 0 | 28 | 4 | 0 | 0 | 0 | 0 | 7 | 4 | 32 | -0.25 |
| CP375 | Variations in LI Tags | 8 | 18.00 | 105 | 14 | 2 | 10 | 1 | 1 | 12 | 105 | 7 | 2 | 26 | -0.25 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.80 | 2 | 1 | 1 | 0 | 2 | 1 | 2 | 1 | 0 | 0 | 0 | -0.25 |
| CP203 | Has Apple Touch Icon | 0 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CP134 | Variations in Body Tag | 16 | 105.80 | 536 | 78 | 51 | 106 | 22 | 49 | 111 | 536 | 96 | 9 | 0 | -0.24 |
| CPXR24 | Number of P Tags | 26 | 30.20 | 100 | 26 | 32 | 33 | 9 | 9 | 20 | 100 | 13 | 10 | 50 | -0.23 |
| CP468 | Number of Sentences | 16 | 43.10 | 117 | 43 | 43 | 55 | 16 | 37 | 71 | 117 | 11 | 7 | 31 | -0.23 |
| ENT001 | Entities in HTML Tag | 71 | 133.80 | 407 | 103 | 75 | 407 | 87 | 108 | 145 | 157 | 112 | 46 | 98 | -0.23 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP169 | Variations in H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | -0.23 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP152 | Variations in H1 Tags | 0 | 1.00 | 3 | 0 | 1 | 1 | 1 | 1 | 3 | 3 | 0 | 0 | 0 | -0.23 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.22 |
| ENT002 | Entities in H1 Tags | 1 | 1.30 | 4 | 1 | 1 | 3 | 0 | 1 | 1 | 1 | 0 | 1 | 4 | -0.22 |
| QS003 | Number of Questions | 1 | 4.90 | 18 | 6 | 1 | 4 | 3 | 2 | 14 | 18 | 1 | 0 | 0 | -0.22 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.20 | 4 | 0 | 1 | 2 | 1 | 1 | 0 | 4 | 0 | 1 | 2 | -0.22 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CP170 | Variations making whole H4 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CP481 | Variations in Title Tag | 2 | 1.50 | 3 | 1 | 1 | 1 | 3 | 1 | 2 | 2 | 1 | 1 | 2 | -0.22 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.10 | 3 | 0 | 1 | 1 | 3 | 1 | 0 | 2 | 0 | 1 | 2 | -0.21 |
| CP234 | Has Meta Twitter Content | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.21 |
| CP231 | Has Meta Twitter Description | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.21 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.21 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.21 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.50 | 3 | 3 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.21 |
| CP467 | Variations in Section Tags | 0 | 28.00 | 66 | 41 | 30 | 36 | 9 | 29 | 58 | 66 | 10 | 1 | 0 | -0.21 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.20 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.20 | 3 | 0 | 1 | 1 | 3 | 1 | 1 | 2 | 0 | 1 | 2 | -0.20 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.20 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CP451 | Number of US Phone Numbers | 0 | 3.80 | 14 | 14 | 1 | 2 | 3 | 2 | 2 | 5 | 0 | 2 | 7 | -0.20 |
| CP479 | Title Has Sales Words | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP479ii | Title Has Sentiment Words | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP471 | Variations in Span Tags | 1 | 3.00 | 12 | 6 | 2 | 5 | 1 | 2 | 0 | 12 | 1 | 1 | 0 | -0.19 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.19 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CP139 | Variations in Class Attributes | 0 | 1.70 | 14 | 0 | 0 | 14 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | -0.19 |
| CP181 | Variations in H5 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 | 0 | 0 | -0.18 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP347 | Has US Phone Number | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.18 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.50 | 3 | 3 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.18 |
| CP383 | Variations in Meta OpenGraph Description | 4 | 1.20 | 4 | 0 | 1 | 2 | 1 | 1 | 0 | 4 | 0 | 1 | 2 | -0.18 |
| CP128 | Variations in Alt Attributes | 0 | 2.60 | 10 | 4 | 0 | 2 | 7 | 10 | 0 | 0 | 0 | 0 | 3 | -0.17 |
| CP230 | Has Meta Twitter Cards | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.17 |
| CP310 | Has OpenGraph Type | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.17 |
| CP343 | Has Schema Web Page | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.17 |
| CPX013 | Variations in Footer Tags | 0 | 22.70 | 194 | 0 | 0 | 0 | 0 | 0 | 0 | 194 | 18 | 0 | 15 | -0.16 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP225 | Has Meta Description | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| CPXR002 | Number of HTML Comments | 1 | 25.00 | 85 | 44 | 15 | 29 | 4 | 4 | 1 | 2 | 85 | 0 | 66 | -0.16 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.16 |
| CP150a | Exact Match in H1 Tags | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.16 |
| CPXR015 | Variations in Figure Tags | 0 | 1.80 | 14 | 0 | 0 | 14 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | -0.15 |
| CP356 | Variations in I Tags | 0 | 0.70 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 2 | 1 | 0 | 2 | -0.15 |
| CP208 | Has Copyright | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP126a | Exact Match in A Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CPXR018 | Variations in Nav Tags | 0 | 34.60 | 254 | 22 | 4 | 6 | 0 | 0 | 0 | 254 | 48 | 2 | 10 | -0.14 |
| CP213 | Has FavIcon | 0 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CPXR004 | Number of H1 Tags | 1 | 1.50 | 4 | 4 | 1 | 3 | 0 | 1 | 2 | 1 | 1 | 1 | 1 | -0.13 |
| CP492b | Unabridged Word Count | 603 | 1508.50 | 4996 | 1228 | 1402 | 2199 | 452 | 967 | 1940 | 4996 | 374 | 201 | 1326 | -0.13 |
| CP127 | Variations in A Tag HREFs | 0 | 40.70 | 249 | 8 | 4 | 20 | 0 | 0 | 40 | 249 | 63 | 2 | 21 | -0.13 |
| CP492 | Word Count | 510 | 1253.60 | 4173 | 1026 | 1122 | 1842 | 373 | 808 | 1603 | 4173 | 313 | 163 | 1113 | -0.13 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP207 | Has Contact Page | 0 | 0.70 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP425 | Number of HTTPS Links | 9 | 116.80 | 666 | 74 | 26 | 172 | 21 | 26 | 51 | 666 | 35 | 16 | 81 | -0.12 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP428 | Number of Images without Alt Text | 0 | 7.60 | 56 | 0 | 2 | 6 | 2 | 0 | 6 | 56 | 0 | 0 | 4 | -0.12 |
| CP125 | Variations making whole A Tags | 0 | 0.30 | 2 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CPXX888 | Number of HTML Tags | 182 | 613.70 | 2255 | 687 | 318 | 900 | 247 | 322 | 536 | 2255 | 314 | 113 | 445 | -0.11 |
| CP426 | Number of Images | 1 | 12.20 | 67 | 8 | 4 | 11 | 5 | 5 | 6 | 67 | 3 | 0 | 13 | -0.11 |
| CP133 | Variations in B Tags | 0 | 0.90 | 6 | 0 | 0 | 0 | 0 | 1 | 6 | 2 | 0 | 0 | 0 | -0.10 |
| CP489 | Variations in U Tags | 7 | 1.10 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | -0.09 |
| CPX003 | Variations in Main Tags | 0 | 13.80 | 75 | 0 | 43 | 75 | 0 | 0 | 0 | 0 | 16 | 4 | 0 | -0.09 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP465z | Variations in Form Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.70 | 6 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 1 | 0 | 0 | -0.08 |
| CP213z | Has Form | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.07 |
| CP427 | Number of Images with Alt Text | 1 | 4.60 | 11 | 8 | 2 | 5 | 3 | 5 | 0 | 11 | 3 | 0 | 9 | -0.07 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP348 | Has Video | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP376 | Variations making whole LI Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP452 | Number of Videos | 0 | 0.40 | 2 | 1 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.05 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 2 | 1 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.05 |
| CP478 | Title Has Question Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP313 | Has Privacy Policy | 1 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.05 |
| CP412 | Number of Email Addresses | 0 | 1.40 | 4 | 0 | 0 | 3 | 2 | 2 | 2 | 0 | 1 | 0 | 4 | -0.04 |
| CP345 | Has Terms of Service | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.04 |
| CPX005 | Variations in Aside Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.03 |
| CP477 | Variations in Title Attributes | 0 | 1.50 | 8 | 8 | 0 | 0 | 1 | 5 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.03 |
| CP412b | Has Email | 0 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.02 |
| CP472 | Variations making whole Span Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.02 |
| ENT006 | Entities in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.02 |
| CP319 | Has Schema Markup | 1 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.01 |
| CP435 | Number of Links | 10 | 117.50 | 668 | 75 | 26 | 172 | 21 | 26 | 52 | 668 | 35 | 17 | 83 | -0.00 |
