This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Minneapolis Seo #79 e-mod.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.minneapolis seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.seo 9, minneapolis 9, minneapolis seo 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 9, ice 9, blog 9, search engine optimization 9, industry 9, company 9, minneapolis 9, customer 9, experience 8, research 8, internet 8, privacy 8, social media 8, ppc 8, digital marketing 7, keyword 7, minnesota 7, ecommerce 7, message 7, keywords 6, budget 6, contract 6, wordpress 5, internet marketing 5, content marketing 5, reputation management 4, lead generation 4, cost 4, information 4, competition 3, search engine marketing 3, website desig 3, learning 3, scribe 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, minneapolis seo services 7, handle ajax powered 3, php page page 3, this iframe contains 3 Double Word LSIsearch engine 9, engine optimization 9, span class 9, div class 9, to help 9, minneapolis seo 8, li class 8, doctype html 8, digital marketing 7, img src 7, privacy policy 7, html lang 7, seo services 7, ul class 7, input type 7, to work 6, search results 6, page menu 6, post_type menu 6, item menu 6, seo experts 6, ' href 5, page status 5, body class 5, content marketing 5, to improve 4, 2' type 4, h2 style 4, iframe style 4, css' media 4, link rel 4, what they 4, button button 4, to make 4, textarea name 4, css' href 4, img alt 4, label class 4, publish hentry 4, we help 3, to handle 3, logic required 3, input name 3, this iframe 3, php page 3, on top 3, custom menu 3, return false 3, form method 3, 1px solid 3, page seo 3, gravity forms 3, ajax powered 3, button class 3, on page 3, template page 3, t see 3, gfield_contains_required field_sublabel_below 3, field_sublabel_below field_description_below 3Single Word LSIbuilding 9, tel 9, google 9, click 9, size 9, roll 9, result 9, website 9, wrap 9, red 9, ref 9, post 9, rel 9, visibility 9, http 9, medium 9, engine 9, mobile 9, ens 9, label 9, service 9, focus 9, block 9, order 9, aria 9, script 9, even 9, local 9, top 9, col 9, ess 9, body 9, traffic 9, border 9, alt 9, 200 9, try 9, footer 9, amp 9, effective 9, design 9, row 9, lang 9, let 9, ext 9, app 9, png 9, 0px 9, iframe 9, art 9, services 9, marketing 9, source 9, view 9, results 9, pre 9, name 9, page 9, full 9, hidden 9, book 9, non 9, button 9, now 9, center 9, start 9, target 9, what 9, time 9, container 9, play 9, item 9, style 9, log 9, web 9, minneapolis 9, more 9, display 9, width 9, small 9, wrapper 9, market 9, effect 9, ease 9, clear 9, build 9, del 9, rank 9, grow 9, strong 9, sec 9, how 9, search 9, term 9, seo 9, contain 9, set 9, business 9, right 9, under 9, sites 9, div 9, contact 9, image 9, frame 9, blank 9, back 9, title 9, content 9, load 9, rate 9, client 9, class 9, over 9, custom 9, false 9, form 9, lock 9, action 9, text 9, https 9, large 9, url 9, off 9, use 9, sign 9, high 9, www 9, logo 9, level 9, noscript 9, true 9, header 9, box 9, best 9, head 9, src 9, social 9, 100 9, about 9, sizes 9, they 9, height 9, industry 9, min 9, mit 9, stat 9, star 9, one 9, face 9, opt 9, org 9, mark 9, none 9, type 9, optimization 9, href 9, val 9, work 9, word 9, agency 9, facebook 9, help 9, site 9, span 9, data 9, blog 9, html 9, tan 9, ver 9, bottom 9, ime 9, line 9, link 9, value 9, round 9, left 8, object 8, list 8, ads 8, end 8, well 8, number 8, nav 8, matter 8, too 8, net 8, new 8, read 8, media 8, working 8, 50px 8, element 8, cur 8, holder 8, call 8, through 8, last 8, show 8, twitter 8, light 8, phone 8, nth 8, section 8, experience 8, day 8, important 8, most 8, jpg 8, process 8, _blank 8, increase 8, parent 8, fit 8, fix 8, sure 8, icon 8, down 8, some 8, digital 8, home 8, very 8, doc 8, don 8, max 8, menu 8, doctype 8, 300 8, websites 8, mail 8, main 8, edge 8, tactics 8, position 8, quality 8, sub 8, sup 8, email 8, strategies 8, people 8, ratio 8, this 8, drop 8, privacy 8, method 8, first 8, date 8, only 8, create 8, tag 8, img 8, linkedin 8, ins 8, inv 8, upload 7, version 7, minnesota 7, role 7, after 7, close 7, hand 7, policy 7, add 7, area 7, its 7, child 7, trust 7, message 7, uploads 7, system 7, 400 7, srcset 7, product 7, heading 7, links 7, clearfix 7, improve 7, 2px 7, rect 7, today 7, rows 7, advertising 7, cta 7, companies 7, len 7, margin 7, 000 7, input 7, default 7, found 7, align 7, white 7, keyword 7, color 7, submit 7, video 7, not 7, short 7, give 7, slide 7, group 7, inner 7, keep 7, inline 7, offer 7, post_type 7, proven 7, see 7, font 7, dir 7, count 7, graph 7, month 7, 2020 7, 2019 7, template 7, ecommerce 7, map 7, change 7, auto 7, find 7, entry 7, background 7, disc 7, ssl 7, module 7, 122 7, key 7, ranking 7, look 7, 100vw 7, placeholder 7, organic 7, review 7, scroll 7, come 7, copy 7, owl 7, tab 7, here 7, cap 7, flex 7, ready 7, thu 6, keywords 6, article 6, 6px 6, technical 6, 612 6, write 6, question 6, 300w 6, disable 6, screen 6, whether 6, 220 6, css 6, expertise 6, using 6, pack 6, styles 6, overlay 6, leads 6, shop 6, yes 6, images 6, widget 6, simple 6, fff 6, format 6, job 6, padding 6, move 6, also 6, visit 6, user 6, dec 6, bad 6, bar 6, transparent 6, column 6, won 6, info 6, 2018 6, 500 6, publish 6, 5px 6, big 6, navigation 6, 999 6, index 6, field 6, status 6, products 6, world 6, table 6, return 6, while 6, second 6, solution 6, reviews 6, author 6, tate 6, code 6, total 6, reserve 6, make 6, control 6, 102 6, goals 6, badge 6, 126 6, boost 6, current 6, free 6, middle 6, svg 6, experts 6, open 6, higher 6, doing 6, every 6, wide 6, children 6, var 6, contract 6, thumb 6, event 6, include 6, resource 6, themes 5, xml 5, solid 5, 800 5, 8px 5, 1000 5, learn 5, suite 5, standard 5, controls 5, good 5, analytics 5, check 5, 600 5, authority 5, years 5, algorithm 5, 4px 5, 'https 5, share 5, powerful 5, arrow 5, rating 5, pages 5, 208 5, 217 5, attr 5, direction 5, 221 5, collapse 5, prev 5, ajax 5, 233 5, 236 5, dropdown 5, items 5, 250 5, 493 5, builder 5, rtl 5, plugin 5, absolute 5, centered 5, weight 5, next 5, description 5, xmlns 5, required 5, multi 5, case 5, creative 5, quot 5, theme 5, before 5, 'text 5, visible 5, both 5, rest 5, front 5, plugins 5, path 5, knowledge 5, active 5, easy 5, panel 5, mini 5, entered 5, transition 5, questions 5, woo 5, talk 5, radius 5, which 5, needs 5, 2000 5, hover 5, 20px 5, 739 5, 2016 5, practice 5, helping 5, become 5, file 5, angle 5, side 5, break 5, hide 5, complete 5, posts 5, utc 5, fill 5, expand 5, transform 5, 104 5, cover 5, viewbox 5, 120 5, hentry 5, mil 5, fade 5, btn 5, progress 5, wordpress 5, query 5, desc 5, needed 5, changes 5, update 5, cols 5, normal 5, icons 5, 186 5, layout 5, popup 5, money 5, guide 5, dark 5, self 5, thumbnail 5, send 5, gif 5, hero 5, award 5, public 5, track 5, responsive 5, quote 4, because 4, stop 4, aaa 4, achieve 4, connect 4, 10px 4, fast 4, blue 4, information 4, making 4, evan 4, 628 4, family 4, copyright 4, scrolling 4, flow 4, animation 4, cell 4, speak 4, 666 4, php 4, mode 4, optimize 4, always 4, below 4, touch 4, jquery 4, 219 4, 222 4, 224 4, 227 4, forms 4, cert 4, professional 4, onclick 4, circle 4, 768w 4, 255 4, asc 4, slider 4, huge 4, 285 4, window 4, textarea 4, embed 4, double 4, dates 4, sticky 4, consultation 4, primary 4, categories 4, 150px 4, char 4, 150w 4, choice 4, option 4, percent 4, attachment 4, profit 4, banner 4, uses 4, bring 4, bind 4, tabindex 4, relative 4, mega 4, sep 4, 700 4, opacity 4, testimonial 4, tall 4, easing 4, 2017 4, select 4, else 4, 'all' 4, invalid 4, trigger 4, uri 4, 'stylesheet' 4, radio 4, ffffff 4, 40px 4, 333 4, repeat 4, 103 4, 105 4, 1px 4, instagram 4, 110 4, 112 4, 114 4, engines 4, 118 4, meta 4, seen 4, b2b 4, 60px 4, 140 4, 143 4, increasing 4, closed 4, project 4, 158 4, css' 4, 160 4, 180 4, 150x150 4, reach 4, prefix 4, 198 4, 199 4, columns 4, referral 4, located 4, float 4, space 4, assets 4, portfolio 4, 25px 4, development 4, techniques 4, youtube 4, performance 4, half 3, without 3, music 3, field_description_below 3, onkeypress 3, contains 3, aspect 3, checkbox 3, '0' 3, address 3, pinterest 3, powered 3, reader 3, gfield_html_formatted 3, 606 3, remove 3, 853 3, 615 3, hard 3, 618 3, gfield_required 3, career 3, top_label 3, 875 3, property 3, 638 3, handle 3, ginput_container_checkbox 3, 30px 3, gfield_label 3, carousel 3, 412 3, button' 3, 667 3, 10000 3, cog 3, logic 3, base64 3, including 3, careers 3, 444 3, hiring 3, 223 3, breadcrumb 3, 232 3, api 3, cache 3, 243 3, 001 3, 244 3, must 3, two 3, rss 3, gray 3, disabled 3, black 3, 265 3, 027 3, 030 3, 038 3, helpful 3, those 3, 5_1 3, bold 3, fixed 3, fields 3, thead 3, green 3, ginput_container 3, gravity 3, pricing 3, shadow 3, three 3, gform_hidden 3, netdna 3, enctype 3, 085 3, 15px 3, card 3, study 3, tabs 3, smart 3, field_sublabel_below 3, wrong 3, grid 3, cloud 3, overflow 3, few 3, keycode 3, gform_validation_container 3, values 3, 250px 3, general 3, ddd 3, subscribe 3, ltr 3, 900 3, further 3, 9px 3, projects 3, ginput_container_radio 3, delay 3, gform_footer 3, schema 3, ginput_container_email 3, gform_button 3, 7px 3, subhead 3, dim 3, 716 3, 959 3, modal 3, static 3, never 3, 727 3, cursor 3, virtual 3, origin 3, 100000 3, gfield_no_follows_desc 3, related 3, 3333 3, 735 3, schedule 3, print 3, 2015 3, tablet 3, gfield_description 3, gfield_html 3, 517 3, 759 3, 42px 3, gfield_checkbox 3, being 3, 523 3, everything 3, gfield 3, 3px 3, feel 3, 551 3, 555 3, selected 3, separator 3, plus 3, heart 3, 560 3, chosen 3, feed 3, 571 3, 573 3, 574 3, gform_wrapper 3, divi 3, gform_fields 3, 588 3, awards 3, strategic 3, logos 3, 117 3, edit 3, something 3, secondary 3, global 3, 131 3, 136 3, 137 3, variety 3, 139 3, 9999 3, store 3, single 3, pull 3, 8211 3, buy 3, gfield_contains_required 3, horizontal 3, 159 3, generate 3, 165 3, 169 3, support 3, vertical 3, gform_body 3, apply 3, 183 3, 16px 3, location 3, feedback 3, price 3, push 3, internal 3, tools 3, flat 3, regular 3, gfield_radio 3, offset 3, core 3, form_sublabel_below 3, error 3 |
| Factor ID | Factor Name | #79 e-mod.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT001 | Entities in HTML Tag | 43 | 561.90 | 1459 | 125 | 223 | 766 | 1459 | 312 | 876 | 338 | 625 | 0 | 895 | -0.37 |
| ENT000a | Number of Entities Used | 13 | 23.80 | 34 | 21 | 25 | 28 | 31 | 28 | 24 | 29 | 34 | 0 | 18 | -0.32 |
| CP492b | Unabridged Word Count | 604 | 2018.70 | 3669 | 1594 | 1852 | 1461 | 3468 | 1642 | 1565 | 1931 | 3669 | 2314 | 691 | -0.31 |
| CP356 | Variations in I Tags | 2 | 2.10 | 7 | 7 | 3 | 0 | 5 | 0 | 2 | 0 | 4 | 0 | 0 | -0.29 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| CP373 | Variations in Label Tags | 0 | 0.80 | 4 | 1 | 4 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.28 |
| QS003 | Number of Questions | 1 | 6.20 | 13 | 9 | 9 | 3 | 1 | 9 | 13 | 3 | 11 | 0 | 4 | -0.28 |
| CP468 | Number of Sentences | 12 | 47.80 | 131 | 32 | 42 | 58 | 13 | 61 | 63 | 59 | 131 | 0 | 19 | -0.28 |
| CP318 | Has RSS Link | 0 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.27 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.26 |
| CP492 | Word Count | 511 | 1474.70 | 2996 | 1331 | 1523 | 1198 | 2769 | 1354 | 1224 | 1595 | 2996 | 194 | 563 | -0.26 |
| CPXX888 | Number of HTML Tags | 461 | 980.10 | 2542 | 658 | 1196 | 818 | 2542 | 550 | 619 | 738 | 2068 | 16 | 596 | -0.25 |
| CPXR003 | Number of Heading Tags | 2 | 20.10 | 39 | 32 | 30 | 1 | 22 | 10 | 17 | 20 | 39 | 0 | 30 | -0.25 |
| ENT018 | Entities in Sentences | 25 | 116.70 | 531 | 65 | 50 | 121 | 531 | 55 | 47 | 71 | 196 | 0 | 31 | -0.24 |
| QS007 | Number of Questions In H3 Tags | 0 | 1.10 | 6 | 2 | 2 | 0 | 0 | 0 | 6 | 0 | 1 | 0 | 0 | -0.23 |
| CP128 | Variations in Alt Attributes | 5 | 3.10 | 10 | 0 | 9 | 0 | 2 | 0 | 2 | 8 | 10 | 0 | 0 | -0.23 |
| CP132 | Variations in Blockquote Tags | 0 | 0.70 | 5 | 0 | 0 | 0 | 2 | 0 | 0 | 5 | 0 | 0 | 0 | -0.23 |
| CPX010 | Variations in Div Tags | 3 | 89.30 | 234 | 78 | 86 | 156 | 234 | 37 | 58 | 83 | 141 | 0 | 20 | -0.23 |
| CP381 | Variations in Meta Descriptions | 3 | 2.10 | 5 | 0 | 2 | 5 | 3 | 4 | 3 | 2 | 2 | 0 | 0 | -0.23 |
| CP469 | Variations in Sentences | 7 | 11.00 | 22 | 15 | 15 | 18 | 0 | 19 | 17 | 4 | 22 | 0 | 0 | -0.23 |
| CP426 | Number of Images | 65 | 27.00 | 69 | 24 | 69 | 0 | 46 | 17 | 6 | 46 | 44 | 0 | 18 | -0.22 |
| CPXR24 | Number of P Tags | 57 | 30.00 | 69 | 42 | 3 | 2 | 48 | 31 | 26 | 69 | 57 | 0 | 22 | -0.22 |
| CP173 | Variations in H4 Tags | 0 | 1.40 | 6 | 0 | 5 | 0 | 0 | 1 | 1 | 1 | 6 | 0 | 0 | -0.22 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.70 | 4 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 4 | 0 | 0 | -0.21 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP427 | Number of Images with Alt Text | 31 | 16.80 | 49 | 0 | 49 | 0 | 46 | 7 | 4 | 26 | 30 | 0 | 6 | -0.20 |
| CP465 | Variations in P Tags | 9 | 16.60 | 37 | 27 | 36 | 5 | 4 | 24 | 17 | 16 | 37 | 0 | 0 | -0.20 |
| ENT005 | Entities in H4 Tags | 0 | 1.90 | 7 | 1 | 3 | 0 | 0 | 1 | 0 | 3 | 7 | 0 | 4 | -0.20 |
| CP161 | Variations in H1-H6 Tags | 3 | 7.70 | 19 | 12 | 11 | 2 | 4 | 5 | 12 | 11 | 19 | 0 | 1 | -0.20 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| ENT004 | Entities in H3 Tags | 0 | 3.30 | 7 | 7 | 5 | 0 | 7 | 0 | 4 | 6 | 2 | 0 | 2 | -0.19 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.18 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.18 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.50 | 6 | 0 | 5 | 0 | 0 | 1 | 2 | 1 | 6 | 0 | 0 | -0.17 |
| CP456 | Variations in Option Tags | 0 | 0.40 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.17 |
| CP310 | Has OpenGraph Type | 0 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.17 |
| ENT008 | Entities in Meta Description Tag | 5 | 2.30 | 8 | 0 | 2 | 8 | 3 | 3 | 1 | 3 | 2 | 0 | 1 | -0.17 |
| CPXR020 | Variations in Q Tags | 0 | 0.70 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | -0.17 |
| CP465z | Variations in Form Tags | 0 | 2.20 | 12 | 2 | 12 | 0 | 2 | 0 | 0 | 0 | 6 | 0 | 0 | -0.17 |
| CP469a | Exact Match in Sentences | 1 | 0.80 | 4 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 4 | 0 | 0 | -0.16 |
| CP204 | Has Canonical URL | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.16 |
| CP169 | Variations in H3 Tags | 0 | 2.20 | 8 | 8 | 2 | 0 | 1 | 0 | 5 | 4 | 1 | 0 | 1 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| QS004 | Number of Questions In Headings | 0 | 2.10 | 9 | 3 | 7 | 0 | 0 | 0 | 9 | 0 | 1 | 0 | 1 | -0.16 |
| CP165 | Variations in H2 Tags | 0 | 1.60 | 3 | 3 | 1 | 1 | 3 | 3 | 0 | 0 | 1 | 1 | 3 | -0.16 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP157 | Variations in H1, H2, and H3 Tags | 3 | 6.20 | 13 | 12 | 6 | 2 | 4 | 4 | 10 | 10 | 13 | 0 | 1 | -0.16 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.16 |
| CP159a | Exact Match in H1-H6 Tags | 2 | 2.10 | 6 | 5 | 1 | 0 | 1 | 1 | 2 | 5 | 6 | 0 | 0 | -0.15 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.10 | 3 | 2 | 1 | 0 | 0 | 2 | 1 | 0 | 3 | 0 | 2 | -0.15 |
| CP139 | Variations in Class Attributes | 0 | 1.60 | 7 | 0 | 2 | 0 | 3 | 0 | 2 | 0 | 2 | 0 | 7 | -0.15 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.70 | 4 | 4 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | -0.15 |
| CP470 | Variations in the HTML Tag | 25 | 121.70 | 385 | 83 | 114 | 385 | 249 | 41 | 62 | 90 | 154 | 0 | 39 | -0.15 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CP153 | Variations in H1 and H2 Tags | 3 | 4.00 | 12 | 4 | 4 | 2 | 3 | 4 | 5 | 6 | 12 | 0 | 0 | -0.14 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.60 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.14 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP141 | Variations in HTML Comments | 0 | 1.30 | 4 | 3 | 3 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 4 | -0.14 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP213z | Has Form | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.13 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.13 |
| CP380 | Meta Description Length | 275 | 173.10 | 645 | 0 | 141 | 645 | 131 | 155 | 161 | 183 | 160 | 0 | 155 | -0.13 |
| CP234 | Has Meta Twitter Content | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.12 |
| ENT009 | Entities in Title Tag | 1 | 1.90 | 3 | 2 | 2 | 1 | 2 | 2 | 3 | 2 | 2 | 0 | 3 | -0.12 |
| ENT003 | Entities in H2 Tags | 0 | 2.60 | 11 | 1 | 2 | 0 | 1 | 3 | 2 | 6 | 11 | 0 | 0 | -0.12 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.80 | 7 | 0 | 2 | 0 | 0 | 4 | 3 | 7 | 2 | 0 | 0 | -0.12 |
| CP230 | Has Meta Twitter Cards | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.12 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.11 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | -0.11 |
| CP471 | Variations in Span Tags | 0 | 7.60 | 28 | 28 | 2 | 0 | 14 | 1 | 5 | 2 | 23 | 0 | 1 | -0.11 |
| CPX003 | Variations in Main Tags | 0 | 32.60 | 140 | 82 | 0 | 0 | 0 | 37 | 0 | 67 | 140 | 0 | 0 | -0.11 |
| CP481b | Word Count in Meta Description Tag | 39 | 28.10 | 103 | 0 | 22 | 103 | 19 | 24 | 30 | 32 | 28 | 0 | 23 | -0.11 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.10 | 3 | 2 | 1 | 0 | 0 | 2 | 1 | 0 | 3 | 0 | 2 | -0.10 |
| ENT006 | Entities in H5 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.10 |
| CP129 | Variations in A Tags | 4 | 22.60 | 67 | 20 | 11 | 67 | 60 | 6 | 11 | 27 | 20 | 0 | 4 | -0.09 |
| CP224 | Has Meta Charset | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.09 |
| CP472 | Variations making whole Span Tags | 0 | 0.60 | 2 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 2 | 0 | 1 | -0.09 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.09 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.50 | 5 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.09 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| CP443 | Number of Rel Author Links | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP319 | Has Schema Markup | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.08 |
| CP124a | Variations in Absolute URLs | 2 | 19.40 | 45 | 10 | 43 | 16 | 3 | 2 | 14 | 35 | 45 | 0 | 26 | -0.08 |
| CPXR002 | Number of HTML Comments | 6 | 13.30 | 49 | 3 | 8 | 49 | 0 | 4 | 18 | 22 | 0 | 0 | 29 | -0.08 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| CP470a | Exact Match in the HTML Tag | 4 | 5.00 | 22 | 7 | 2 | 0 | 1 | 3 | 5 | 10 | 22 | 0 | 0 | -0.07 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.07 |
| CP480 | Title Length | 61 | 55.70 | 67 | 65 | 61 | 56 | 59 | 64 | 67 | 64 | 57 | 0 | 64 | -0.07 |
| ENT007 | Entities in H6 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.07 |
| CP425 | Number of HTTPS Links | 1 | 113.20 | 376 | 121 | 76 | 171 | 376 | 81 | 54 | 72 | 126 | 0 | 55 | -0.07 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.10 | 4 | 0 | 2 | 0 | 0 | 4 | 3 | 0 | 2 | 0 | 0 | -0.07 |
| CP467 | Variations in Section Tags | 0 | 15.40 | 71 | 0 | 0 | 0 | 71 | 35 | 0 | 31 | 17 | 0 | 0 | -0.07 |
| CP473 | Variations in Strong Tags | 0 | 1.30 | 7 | 0 | 1 | 0 | 0 | 0 | 7 | 0 | 5 | 0 | 0 | -0.06 |
| CP412b | Has Email | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP125 | Variations making whole A Tags | 1 | 2.00 | 12 | 12 | 3 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 1 | -0.06 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.06 |
| CP211 | Has Domain Phrase In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP435 | Number of Links | 53 | 115.00 | 384 | 121 | 76 | 179 | 384 | 81 | 54 | 74 | 126 | 0 | 55 | -0.06 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.06 |
| CP126a | Exact Match in A Tags | 2 | 1.50 | 7 | 1 | 0 | 0 | 0 | 0 | 2 | 5 | 7 | 0 | 0 | -0.06 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.06 |
| CP150a | Exact Match in H1 Tags | 2 | 0.70 | 2 | 1 | 1 | 0 | 0 | 1 | 1 | 2 | 1 | 0 | 0 | -0.06 |
| CP465c | Variations in script Tags | 0 | 13.70 | 35 | 11 | 26 | 10 | 2 | 34 | 4 | 35 | 11 | 0 | 4 | -0.06 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.05 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.05 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP134 | Variations in Body Tag | 25 | 111.30 | 385 | 83 | 114 | 385 | 246 | 41 | 0 | 90 | 154 | 0 | 0 | -0.05 |
| CP483a | Exact Match in the Title Tag | 1 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.05 |
| CP376 | Variations making whole LI Tags | 0 | 0.80 | 3 | 0 | 2 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 3 | -0.05 |
| CP225 | Has Meta Description | 1 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.04 |
| CPX013 | Variations in Footer Tags | 0 | 3.20 | 15 | 1 | 9 | 0 | 0 | 2 | 0 | 15 | 5 | 0 | 0 | -0.04 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.04 |
| CP327 | Has Schema Image Object | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP481a | Word Count in Title Tag | 8 | 7.60 | 10 | 7 | 7 | 9 | 9 | 10 | 9 | 8 | 8 | 0 | 9 | -0.04 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.03 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.03 |
| CP347 | Has US Phone Number | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.03 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP418 | Number of Forms | 3 | 1.90 | 7 | 2 | 7 | 1 | 1 | 1 | 1 | 0 | 5 | 0 | 1 | -0.03 |
| CP126 | Exact Match making whole A Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.02 |
| CP160 | Leading Variations in H1-H6 Tags | 2 | 1.10 | 4 | 2 | 1 | 0 | 0 | 1 | 2 | 1 | 4 | 0 | 0 | -0.02 |
| CP130 | Variations in Article Tags | 0 | 10.10 | 56 | 56 | 0 | 0 | 0 | 33 | 0 | 0 | 12 | 0 | 0 | -0.02 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 2 | 1.10 | 4 | 2 | 1 | 0 | 0 | 1 | 2 | 1 | 4 | 0 | 0 | -0.02 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.40 | 3 | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.02 |
| CPXR004 | Number of H1 Tags | 2 | 1.40 | 4 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 0 | 4 | -0.02 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.02 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.02 |
| CP134a | Exact Match in Body Tag | 5 | 8.30 | 35 | 7 | 22 | 0 | 1 | 5 | 0 | 13 | 35 | 0 | 0 | -0.01 |
| CP412 | Number of Email Addresses | 2 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.01 |
| CPXR018 | Variations in Nav Tags | 0 | 7.70 | 44 | 0 | 6 | 0 | 44 | 0 | 9 | 0 | 8 | 0 | 10 | -0.01 |
| CP477 | Variations in Title Attributes | 2 | 1.10 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 6 | 0 | 1 | -0.01 |
| CP428 | Number of Images without Alt Text | 34 | 10.20 | 24 | 24 | 20 | 0 | 0 | 10 | 2 | 20 | 14 | 0 | 12 | -0.01 |
| CP451 | Number of US Phone Numbers | 3 | 1.90 | 6 | 3 | 1 | 1 | 1 | 0 | 3 | 2 | 6 | 0 | 2 | -0.01 |
| CP481 | Variations in Title Tag | 2 | 1.60 | 3 | 2 | 1 | 2 | 2 | 2 | 1 | 1 | 3 | 0 | 2 | -0.01 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | -0.01 |
| CP452 | Number of Videos | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | -0.01 |
| CP231 | Has Meta Twitter Description | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.00 |
