This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Memphis Seo #24 www.zepoloptimized.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.memphis seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.memphis 10, seo 10, memphis seo 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.ott 10, company 10, memphis 10, search engine 9, search engine optimization 9, menu 9, customer 9, digital marketing 8, blog 8, keyword 8, social media 8, email 8, facebook 8, expert 7, cto 7, map 7, advertising 6, goal 6, internet marketing 6, speed 6, online marketing 6, consultant 6, keywords 5, reputation management 5, tool 5, search engines 5, ppc 5, competition 4, social media marketing 4, strap 4, tick 4, ecommerce 4, user experience 4, google maps 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, search engine ranking 4 Double Word LSIsearch engine 9, engine optimization 9, is seo 9, digital marketing 8, social media 8, local seo 7, web design 7, to find 7, seo services 6, internet marketing 6, first page 5, s search 5, to work 5, privacy policy 5, seo company 5, to know 5, search engines 5, marketing campaign 4, to see 4, is not 4, engine ranking 4, to start 4, we also 4, to make 4, we would 4, user experience 4, my business 4, to rank 3, potential customers 3, companies that 3, to improve 3, search marketing 3, site optimization 3, sure that 3, on type 3, is also 3, page optimization 3, is that 3, be able 3, to use 3, google search 3, we use 3, to ensure 3, to search 3, company name 3, google maps 3, to achieve 3, to date 3, so much 3, on page 3, to offer 3, to learn 3, is very 3, we know 3, marketing campaigns 3, may not 3Single Word LSIrank 10, google 10, how 10, search 10, seo 10, website 10, set 10, right 10, div 10, contact 10, ads 10, content 10, engine 10, ive 10, company 10, class 10, memphis 10, form 10, service 10, age 10, text 10, per 10, ptimization 10, top 10, man 10, able 10, use 10, net 10, alt 10, ngine 10, footer 10, head 10, social 10, online 10, old 10, art 10, one 10, services 10, marketing 10, this 10, name 10, internet 10, full 10, hidden 10, non 10, none 10, type 10, optimization 10, work 10, style 10, log 10, web 10, agency 10, more 10, help 10, site 10, first 10, earch 10, his 10, market 10, link 10, value 10, size 9, see 9, customers 9, business 9, add 9, image 9, visibility 9, title 9, over 9, mobile 9, very 9, https 9, businesses 9, order 9, local 9, menu 9, url 9, off 9, serve 9, that 9, traffic 9, new 9, read 9, header 9, media 9, met 9, about 9, them 9, key 9, look 9, page 9, show 9, target 9, manage 9, what 9, put 9, phone 9, word 9, date 9, data 9, tag 9, here 9, customer 9, sure 8, prove 8, linked 8, needs 8, take 8, client 8, digital 8, special 8, 2019 8, number 8, even 8, other 8, clients 8, city 8, reviews 8, find 8, design 8, professional 8, they 8, based 8, want 8, does 8, email 8, think 8, team 8, ranking 8, view 8, keyword 8, results 8, last 8, know 8, campaign 8, not 8, start 8, way 8, when 8, review 8, plan 8, provide 8, own 8, blog 8, experience 8, like 8, ground 8, ease 8, user 8, offer 7, looking 7, learn 7, sites 7, info 7, pay 7, trust 7, management 7, there 7, expert 7, tme 7, understand 7, ever 7, don 7, too 7, map 7, product 7, optimize 7, real 7, position 7, best 7, strategy 7, companies 7, brand 7, using 7, quality 7, long 7, pop 7, people 7, experts 7, thing 7, through 7, submit 7, update 7, privacy 7, video 7, terms 7, small 7, section 7, hit 7, day 7, part 7, clear 7, also 7, year 6, these 6, fit 6, because 6, knowledge 6, much 6, words 6, consultant 6, 700 6, down 6, area 6, month 6, some 6, tennessee 6, just 6, perform 6, big 6, copyright 6, products 6, file 6, question 6, report 6, websites 6, return 6, second 6, level 6, effective 6, today 6, working 6, make 6, current 6, research 6, maps 6, develop 6, proper 6, speed 6, location 6, time 6, give 6, goal 6, across 6, great 6, should 6, most 6, youtube 6, process 6, follow 6, increase 6, build 6, bad 5, building 5, campaigns 5, would 5, going 5, investment 5, drive 5, achieve 5, policy 5, partner 5, information 5, keywords 5, branding 5, good 5, analytics 5, which 5, success 5, helps 5, getting 5, owner 5, false 5, better 5, well 5, helping 5, heading 5, complete 5, arrow 5, always 5, including 5, rankings 5, improve 5, monthly 5, roi 5, highly 5, engines 5, state 5, each 5, boost 5, found 5, where 5, ppc 5, strategies 5, started 5, many 5, reputation 5, things 5, higher 5, description 5, every 5, organic 5, news 5, step 5, happy 5, images 5, light 5, slide 5, valuable 5, care 5, char 5, before 5, fee 5, create 5, group 5, development 5, important 5, keep 5, themes 4, least 4, comes 4, same 4, sem 4, meet 4, questions 4, leave 4, searches 4, optimized 4, searching 4, family 4, practice 4, years 4, navigation 4, flow 4, known 4, affordable 4, may 4, change 4, trusted 4, future 4, whether 4, links 4, less 4, relevant 4, code 4, competitor 4, hear 4, forms 4, competitors 4, goals 4, pace 4, unique 4, 250 4, into 4, managed 4, builder 4, consulting 4, such 4, watch 4, buy 4, available 4, huge 4, ensure 4, might 4, solutions 4, once 4, benefits 4, allow 4, next 4, factor 4, llc 4, paid 4, competition 4, niche 4, consultation 4, thumb 4, lot 4, dark 4, expect 4, used 4, major 4, few 4, potential 4, it's 4, visitors 4, techniques 4, job 4, public 4, ready 4, cost 4, resources 4, really 4, performance 4, someone 4, third 4, responsive 4, uses 4, bring 3, properly 3, audience 3, past 3, impact 3, easy 3, competitive 3, providing 3, proven 3, targeted 3, mind 3, address 3, testimonials 3, thank 3, phrases 3, did 3, reports 3, dominate 3, helped 3, users 3, authority 3, final 3, little 3, human 3, articles 3, focus 3, partnership 3, being 3, begin 3, status 3, become 3, matter 3, valid 3, knows 3, places 3, corporate 3, specialize 3, feel 3, pages 3, different 3, sitemap 3, establish 3, were 3, lists 3, since 3, hiring 3, around 3, determine 3, specific 3, logos 3, java 3, 599 3, recent 3, reality 3, must 3, items 3, device 3, another 3, recommend 3, promote 3, listings 3, came 3, takes 3, makes 3, increasing 3, story 3, wordpress 3, project 3, had 3, continue 3, those 3, overall 3, support 3, doing 3, away 3, that's 3, updates 3, successful 3, money 3, short 3, beyond 3, presence 3, linking 3, creative 3, anyone 3, gain 3, include 3, consistent 3, seos 3, friendly 3, space 3, done 3, both 3, phrase 3, professionals 3, point 3, security 3, say 3, enough 3, clean 3, factors 3, simply 3 |
| Factor ID | Factor Name | #24 zepoloptimized.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 27 | 25.60 | 42 | 19 | 18 | 19 | 18 | 28 | 42 | 25 | 28 | 32 | 27 | -0.37 |
| QS003 | Number of Questions | 4 | 7.10 | 18 | 2 | 4 | 15 | 1 | 10 | 1 | 6 | 18 | 11 | 3 | -0.34 |
| CP473 | Variations in Strong Tags | 0 | 1.70 | 6 | 0 | 0 | 0 | 3 | 0 | 0 | 3 | 4 | 6 | 1 | -0.34 |
| ENT008 | Entities in Meta Description Tag | 4 | 3.60 | 6 | 5 | 4 | 3 | 5 | 5 | 4 | 0 | 4 | 6 | 0 | -0.34 |
| ENT018 | Entities in Sentences | 57 | 94.40 | 329 | 37 | 43 | 47 | 34 | 85 | 329 | 59 | 84 | 187 | 39 | -0.31 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.31 |
| CP470a | Exact Match in the HTML Tag | 1 | 3.00 | 7 | 5 | 0 | 1 | 5 | 0 | 1 | 1 | 7 | 7 | 3 | -0.30 |
| CP469 | Variations in Sentences | 24 | 13.10 | 32 | 1 | 9 | 3 | 7 | 23 | 3 | 18 | 32 | 29 | 6 | -0.30 |
| CP228 | Has Meta Robots | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.30 |
| CP427 | Number of Images with Alt Text | 25 | 9.80 | 42 | 0 | 4 | 11 | 1 | 0 | 42 | 8 | 11 | 15 | 6 | -0.29 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.29 |
| CPX010 | Variations in Div Tags | 111 | 101.10 | 267 | 32 | 19 | 59 | 34 | 109 | 184 | 67 | 267 | 220 | 20 | -0.27 |
| CP484 | Leading Variations in Title Tag | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.27 |
| CP164 | Leading Variations in H2 Tags | 1 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.27 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.27 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 1.10 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 2 | 3 | 3 | 1 | -0.26 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.80 | 4 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 4 | 0 | -0.26 |
| CP468 | Number of Sentences | 50 | 48.10 | 119 | 6 | 52 | 47 | 46 | 46 | 26 | 43 | 119 | 84 | 12 | -0.26 |
| CP426 | Number of Images | 27 | 16.70 | 47 | 6 | 15 | 12 | 14 | 0 | 42 | 8 | 47 | 15 | 8 | -0.26 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 2 | 0 | -0.26 |
| CP470 | Variations in the HTML Tag | 120 | 140.30 | 412 | 53 | 19 | 63 | 40 | 282 | 207 | 78 | 412 | 220 | 29 | -0.26 |
| CP383 | Variations in Meta OpenGraph Description | 2 | 1.10 | 4 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 4 | 1 | 2 | -0.25 |
| ENT001 | Entities in HTML Tag | 202 | 295.60 | 719 | 101 | 127 | 451 | 84 | 384 | 719 | 271 | 216 | 365 | 238 | -0.25 |
| CP469a | Exact Match in Sentences | 0 | 0.90 | 4 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 3 | 4 | 0 | -0.25 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.25 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CP483a | Exact Match in the Title Tag | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.24 |
| CP137 | Variations in the Canonical URL | 2 | 1.50 | 2 | 0 | 0 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | -0.24 |
| QS004 | Number of Questions In Headings | 1 | 1.70 | 6 | 0 | 4 | 1 | 0 | 0 | 0 | 2 | 3 | 6 | 1 | -0.24 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 2 | 0.90 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 2 | 2 | 1 | 1 | -0.24 |
| ENT003 | Entities in H2 Tags | 3 | 2.80 | 7 | 1 | 3 | 3 | 0 | 0 | 1 | 6 | 7 | 7 | 0 | -0.24 |
| CP373 | Variations in Label Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| QS012 | Headings Has Question | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.23 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP134a | Exact Match in Body Tag | 1 | 8.70 | 52 | 9 | 3 | 1 | 6 | 0 | 1 | 4 | 8 | 52 | 3 | -0.22 |
| CPX013 | Variations in Footer Tags | 8 | 22.20 | 194 | 0 | 0 | 16 | 12 | 0 | 0 | 0 | 194 | 0 | 0 | -0.22 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.22 |
| CP150a | Exact Match in H1 Tags | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.22 |
| CP492 | Word Count | 1291 | 1528.10 | 3796 | 323 | 983 | 573 | 872 | 785 | 2716 | 1029 | 3796 | 3555 | 649 | -0.22 |
| CP375 | Variations in LI Tags | 6 | 28.20 | 115 | 4 | 4 | 17 | 0 | 0 | 37 | 14 | 89 | 115 | 2 | -0.22 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.22 |
| CP160 | Leading Variations in H1-H6 Tags | 2 | 1.30 | 5 | 0 | 1 | 3 | 0 | 0 | 0 | 5 | 2 | 1 | 1 | -0.22 |
| CP153 | Variations in H1 and H2 Tags | 4 | 3.50 | 9 | 0 | 2 | 2 | 0 | 2 | 3 | 6 | 9 | 9 | 2 | -0.22 |
| CP364 | Is OpenGraph Type Article | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.22 |
| CPXR018 | Variations in Nav Tags | 6 | 18.00 | 129 | 0 | 0 | 11 | 0 | 0 | 6 | 22 | 129 | 6 | 6 | -0.21 |
| CP492b | Unabridged Word Count | 1566 | 1867.70 | 4601 | 360 | 1254 | 664 | 1114 | 918 | 3362 | 1233 | 4601 | 4378 | 793 | -0.21 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.21 |
| CP455 | Number of YouTube Embeds | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.21 |
| CP157 | Variations in H1, H2, and H3 Tags | 5 | 4.80 | 13 | 0 | 2 | 6 | 0 | 2 | 6 | 6 | 10 | 13 | 3 | -0.20 |
| CP161 | Variations in H1-H6 Tags | 7 | 5.70 | 14 | 0 | 7 | 6 | 0 | 2 | 6 | 9 | 10 | 14 | 3 | -0.20 |
| CP465 | Variations in P Tags | 42 | 15.10 | 49 | 8 | 4 | 11 | 20 | 3 | 15 | 22 | 49 | 11 | 8 | -0.20 |
| ENT002 | Entities in H1 Tags | 1 | 1.50 | 4 | 0 | 2 | 2 | 0 | 1 | 1 | 1 | 1 | 3 | 4 | -0.20 |
| CP126a | Exact Match in A Tags | 0 | 0.60 | 3 | 1 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.20 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| ENT007 | Entities in H6 Tags | 0 | 1.80 | 18 | 0 | 18 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP125 | Variations making whole A Tags | 1 | 0.50 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.18 |
| CP128 | Variations in Alt Attributes | 6 | 2.50 | 16 | 0 | 0 | 1 | 0 | 0 | 4 | 4 | 0 | 16 | 0 | -0.18 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.18 |
| CP141 | Variations in HTML Comments | 0 | 2.20 | 5 | 1 | 5 | 3 | 4 | 0 | 0 | 3 | 0 | 3 | 3 | -0.18 |
| CP127 | Variations in A Tag HREFs | 39 | 39.50 | 140 | 30 | 4 | 18 | 6 | 46 | 112 | 8 | 140 | 27 | 4 | -0.17 |
| CP139 | Variations in Class Attributes | 1 | 0.80 | 3 | 0 | 0 | 2 | 0 | 0 | 3 | 0 | 2 | 0 | 1 | -0.17 |
| CP381 | Variations in Meta Descriptions | 2 | 1.70 | 4 | 1 | 1 | 3 | 1 | 3 | 3 | 0 | 4 | 1 | 0 | -0.17 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.17 |
| CP152 | Variations in H1 Tags | 2 | 0.80 | 2 | 2 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 2 | -0.17 |
| CP124a | Variations in Absolute URLs | 57 | 33.30 | 141 | 0 | 4 | 19 | 3 | 1 | 7 | 14 | 141 | 130 | 14 | -0.17 |
| QS010 | Number of Questions In H6 Tags | 0 | 0.30 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP318 | Has RSS Link | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | -0.17 |
| CP384 | Variations in Meta OpenGraph Site Name | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.16 |
| CP165 | Variations in H2 Tags | 11 | 0.60 | 2 | 2 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.16 |
| CP132 | Variations in Blockquote Tags | 0 | 0.90 | 7 | 0 | 0 | 0 | 2 | 0 | 7 | 0 | 0 | 0 | 0 | -0.16 |
| CPXX888 | Number of HTML Tags | 957 | 710.00 | 2127 | 190 | 320 | 399 | 409 | 456 | 2127 | 687 | 1564 | 588 | 360 | -0.16 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.16 |
| CPXR020 | Variations in Q Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP129 | Variations in A Tags | 12 | 17.90 | 51 | 9 | 1 | 13 | 6 | 46 | 51 | 13 | 33 | 5 | 2 | -0.15 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CPXR003 | Number of Heading Tags | 44 | 17.20 | 34 | 2 | 28 | 22 | 0 | 1 | 22 | 29 | 26 | 34 | 8 | -0.15 |
| CP425 | Number of HTTPS Links | 75 | 114.00 | 462 | 0 | 4 | 72 | 13 | 102 | 310 | 74 | 462 | 45 | 58 | -0.15 |
| CP386 | Variations in Meta Twitter Description | 2 | 1.00 | 4 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 4 | 1 | 2 | -0.15 |
| CP134 | Variations in Body Tag | 119 | 139.50 | 410 | 53 | 19 | 61 | 40 | 282 | 204 | 78 | 410 | 220 | 28 | -0.14 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP177 | Variations in H4-H6 Tags | 2 | 0.90 | 5 | 0 | 5 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 0 | -0.14 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP348 | Has Video | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.14 |
| ENT009 | Entities in Title Tag | 3 | 2.20 | 4 | 3 | 4 | 1 | 2 | 1 | 2 | 2 | 3 | 3 | 1 | -0.14 |
| CP451 | Number of US Phone Numbers | 1 | 4.30 | 15 | 6 | 2 | 2 | 0 | 1 | 1 | 10 | 5 | 15 | 1 | -0.13 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP467 | Variations in Section Tags | 0 | 37.70 | 139 | 0 | 0 | 20 | 21 | 0 | 78 | 41 | 68 | 139 | 10 | -0.13 |
| CPXR24 | Number of P Tags | 31 | 32.90 | 92 | 10 | 14 | 39 | 40 | 2 | 45 | 26 | 92 | 35 | 26 | -0.13 |
| CP231 | Has Meta Twitter Description | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.12 |
| CP309 | Has OpenGraph Image | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.12 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.12 |
| CP173 | Variations in H4 Tags | 2 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 0 | -0.12 |
| CP313 | Has Privacy Policy | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.11 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.11 |
| CP452 | Number of Videos | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.11 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP184 | Leading Variations in H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.10 |
| CP471 | Variations in Span Tags | 22 | 6.50 | 27 | 2 | 1 | 1 | 0 | 0 | 16 | 6 | 9 | 27 | 3 | -0.10 |
| CP435 | Number of Links | 75 | 123.60 | 464 | 43 | 33 | 74 | 13 | 104 | 326 | 75 | 464 | 45 | 59 | -0.10 |
| ENT005 | Entities in H4 Tags | 1 | 0.50 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 1 | 0 | -0.10 |
| CP428 | Number of Images without Alt Text | 2 | 6.90 | 36 | 6 | 11 | 1 | 13 | 0 | 0 | 0 | 36 | 0 | 2 | -0.10 |
| CP233 | Has Meta Twitter Site | 1 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.10 |
| CP380 | Meta Description Length | 226 | 182.30 | 630 | 185 | 155 | 146 | 113 | 630 | 123 | 0 | 316 | 155 | 0 | -0.10 |
| CP481 | Variations in Title Tag | 1 | 1.50 | 2 | 1 | 1 | 2 | 1 | 2 | 2 | 1 | 2 | 2 | 1 | -0.09 |
| CP142 | Variations in Em Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 1 | -0.09 |
| CP465c | Variations in script Tags | 22 | 12.60 | 35 | 0 | 1 | 16 | 13 | 13 | 2 | 13 | 28 | 35 | 5 | -0.09 |
| CP465z | Variations in Form Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.09 |
| CP310 | Has OpenGraph Type | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.09 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | -0.09 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.09 |
| CP355 | Variations in ID Attributes | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP477 | Variations in Title Attributes | 0 | 3.40 | 23 | 0 | 0 | 0 | 3 | 0 | 0 | 8 | 0 | 23 | 0 | -0.07 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 0.80 | 2 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 2 | 2 | 1 | -0.07 |
| CP481b | Word Count in Meta Description Tag | 37 | 28.80 | 103 | 28 | 23 | 20 | 18 | 103 | 19 | 0 | 55 | 22 | 0 | -0.07 |
| QS007 | Number of Questions In H3 Tags | 1 | 0.50 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 1 | -0.07 |
| CP388 | Variations in Meta Twitter Content | 1 | 0.70 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 | 2 | 1 | -0.07 |
| CP225 | Has Meta Description | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.07 |
| ENT004 | Entities in H3 Tags | 1 | 5.50 | 24 | 0 | 0 | 6 | 0 | 0 | 15 | 0 | 7 | 24 | 3 | -0.07 |
| CP234 | Has Meta Twitter Content | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.06 |
| CP130 | Variations in Article Tags | 0 | 1.00 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | -0.06 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.06 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.06 |
| CPX003 | Variations in Main Tags | 0 | 2.90 | 28 | 0 | 0 | 0 | 28 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP479b | Title Has Year | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | -0.06 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP224 | Has Meta Charset | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.05 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | -0.04 |
| CP185 | Variations in H6 Tags | 0 | 0.50 | 5 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP169 | Variations in H3 Tags | 1 | 1.30 | 4 | 0 | 0 | 4 | 0 | 0 | 3 | 0 | 1 | 4 | 1 | -0.04 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.04 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | -0.04 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | -0.04 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.04 |
| CPXR002 | Number of HTML Comments | 0 | 18.90 | 44 | 31 | 8 | 9 | 17 | 13 | 0 | 44 | 2 | 31 | 34 | -0.04 |
| CP230 | Has Meta Twitter Cards | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.03 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.03 |
| ENT006 | Entities in H5 Tags | 3 | 0.30 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.03 |
| ENT016 | Has Entities in H5 Tags | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP376 | Variations making whole LI Tags | 0 | 0.50 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.02 |
| CP223 | Has Meta Author | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.01 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.00 |
| CPXR004 | Number of H1 Tags | 1 | 1.20 | 4 | 0 | 1 | 1 | 0 | 1 | 1 | 4 | 1 | 1 | 2 | -0.00 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
