This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Lubbock Seo #37 www.webdesignplusseo.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.lubbock seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.lubbock 10, seo 10, lubbock seo 9, search engine 9, search engine optimization 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.lubbock 10, bot 10, digital marketing 9, brand 9, search engine 9, search engines 9, plugins 8, research 8, keyword 8, search engine optimization 8, company 8, facebook 8, plugin 8, expert 7, keywords 7, social media 7, news 7, texas 6, web development 6, knowledge 6, industry 6, backlink 5, tool 5, skill 5, map 5, money 5, google search 4, keyword research 4, yahoo 4, understanding 4, the web 4, consumer 4, algorithms 3, average 3, learning 3, truth 3, google analytics 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.wpb_column vc_column_container vc_col 5, item page_item page 4, vc_row wpb_row vc_inner 4, wpb_single_image wpb_content_element vc_align_left 3, vc_row wpb_row vc_row 3, wpb_single_image wpb_content_element vc_align_center 3 Double Word LSIimg src 10, span class 10, div class 10, ul class 10, doctype html 10, lubbock seo 9, search engine 9, html lang 9, i class 9, search engines 9, item menu 8, body class 8, to see 7, post_type menu 7, to make 7, img width 7, social media 7, ' href 6, h2 style 6, privacy policy 6, css' media 6, page menu 6, link rel 6, li class 6, css' href 6, wpb_text_column wpb_content_element 6, section class 6, input type 6, to rank 5, is not 5, h3 style 5, do not 5, 5 vc_responsive 5, wpb_column vc_column_container 5, my business 5, reputation management 4, first page 4, span style 4, vc_row wpb_row 4, item page_item 4, wpb_single_image wpb_content_element 4, img attachment 4, link building 4, wpb_wrapper vc_figure 4, wrapper vc_box_border_grey 4, children menu 4, on google 4, we offer 4, vc_inner vc_row 4, png 300w 4, figure class 4, input name 3, be found 3, width vc_clearfix 3, now that 3, professional seo 3, custom menu 3, form method 3, organic search 3, ' class 3, as well 3, most important 3, we know 3, label class 3, services that 3Single Word LSIrank 10, tel 10, scr 10, size 10, left 10, icon 10, see 10, search 10, seo 10, website 10, business 10, right 10, wrap 10, div 10, rel 10, image 10, http 10, ult 10, back 10, title 10, content 10, engine 10, rate 10, end 10, class 10, over 10, custom 10, mobile 10, home 10, form 10, service 10, text 10, https 10, per 10, order 10, nav 10, ever 10, doc 10, top 10, 'https 10, menu 10, off 10, url 10, doctype 10, col 10, sign 10, main 10, body 10, that 10, www 10, logo 10, new 10, alt 10, header 10, amp 10, footer 10, head 10, row 10, lang 10, make 10, src 10, online 10, height 10, png 10, 0px 10, sub 10, min 10, one 10, services 10, marketing 10, align 10, results 10, pre 10, lubbock 10, page 10, full 10, now 10, org 10, target 10, type 10, optimization 10, href 10, val 10, comp 10, item 10, work 10, style 10, more 10, help 10, site 10, width 10, span 10, data 10, section 10, html 10, ver 10, market 10, img 10, line 10, link 10, jpg 10, _blank 10, google 9, strong 9, customers 9, goo 9, red 9, load 9, client 9, uploads 9, script 9, template 9, max 9, serve 9, media 9, social 9, 100 9, about 9, engines 9, they 9, 000 9, current 9, free 9, key 9, people 9, through 9, color 9, speed 9, center 9, start 9, what 9, container 9, when 9, put 9, method 9, wrapper 9, day 9, bottom 9, inner 9, value 9, customer 9, plugins 8, offer 8, reserved 8, turn 8, sites 8, contact 8, list 8, company 8, 500 8, very 8, action 8, other 8, clients 8, rights 8, 300 8, use 8, screen 8, high 8, find 8, border 8, background 8, input 8, btn 8, ranking 8, research 8, 038 8, keyword 8, this 8, name 8, know 8, hidden 8, button 8, not 8, every 8, twitter 8, plan 8, phone 8, word 8, widget 8, place 8, facebook 8, first 8, hid 8, only 8, like 8, cap 8, padding 8, also 8, build 8, post_type 7, because 7, sure 7, going 7, click 7, 806 7, object 7, connect 7, bing 7, font 7, keywords 7, hold 7, test 7, its 7, pay 7, some 7, just 7, conversion 7, 2018 7, 5px 7, expert 7, copyright 7, large 7, even 7, local 7, file 7, pages 7, pin 7, links 7, today 7, working 7, sizes 7, them 7, email 7, ppc 7, 150 7, white 7, desc 7, higher 7, allow 7, organic 7, none 7, images 7, come 7, display 7, date 7, 'text 7, assets 7, most 7, youtube 7, why 7, attachment 7, increase 7, earn 7, texas 6, building 6, fluid 6, knowledge 6, much 6, role 6, aspect 6, policy 6, address 6, down 6, info 6, searches 6, wpb 6, take 6, never 6, child 6, searching 6, medium 6, label 6, there 6, well 6, 'all' 6, signed 6, srcset 6, may 6, composer 6, 300w 6, 'stylesheet' 6, report 6, second 6, edge 6, fill 6, rankings 6, true 6, effective 6, 50px 6, css 6, vc_col 6, margin 6, want 6, industry 6, long 6, found 6, does 6, middle 6, team 6, thing 6, run 6, wpb_text_column 6, last 6, css' 6, wpb_wrapper 6, 100vw 6, internet 6, next 6, submit 6, privacy 6, description 6, placeholder 6, wpb_row 6, time 6, competition 6, children 6, review 6, embed 6, stylesheet 6, give 6, goal 6, quot 6, wpb_column 6, lead 6, should 6, wpb_content_element 6, important 6, vc_row 6, vc_responsive 6, banner 6, responsive 6, competitive 5, possible 5, 10px 5, good 5, analytics 5, implement 5, users 5, month 5, false 5, management 5, family 5, number 5, 400 5, map 5, vc_column 5, while 5, ffffff 5, 40px 5, always 5, already 5, includes 5, noscript 5, competitor 5, repeat 5, vc_custom 5, page_ 5, js_composer 5, professional 5, 117 5, api 5, cache 5, 480 5, quality 5, iframe 5, takes 5, started 5, stay 5, ratio 5, reputation 5, vc_column_container 5, idea 5, show 5, video 5, figure 5, money 5, location 5, window 5, rise 5, var 5, sticky 5, dark 5, tell 5, experience 5, group 5, created 5, format 5, done 5, visitors 5, person 5, job 5, ready 5, year 4, bring 4, xml 4, rounded 4, schema 4, after 4, fast 4, calls 4, controls 4, isn 4, vc_inner 4, 20px 4, vc_single_image 4, 2017 4, channel 4, block 4, init 4, vc_box_border_grey 4, aria 4, shape 4, animation 4, 30px 4, 537 4, could 4, return 4, wpb_single_image 4, reviews 4, vc_figure 4, plus 4, roi 4, control 4, forms 4, current_page_item 4, current_page 4, onclick 4, eye 4, meta 4, wpb_animate_when_almost_visible 4, two 4, listings 4, 1st 4, itemscope 4, page_item 4, had 4, yahoo 4, those 4, textwidget 4, maps 4, weight 4, widget_text 4, once 4, itemprop 4, wants 4, normal 4, grey 4, itemtype 4, required 4, enable 4, range 4, tools 4, writing 4, event 4, before 4, simple 4, few 4, thumbnail 4, lte 4, inline 4, someone 4, front 4, landscape 4, depending 3, allowfullscreen 3, delay 3, dollar 3, suite 3, blue 3, days 3, helped 3, autoplay 3, volume 3, piece 3, adjust 3, choose 3, better 3, taking 3, big 3, entire 3, 630 3, vc_align_left 3, likely 3, deliver 3, widgets 3, vc_general 3, trigger 3, aligncenter 3, arrow 3, pie 3, touch 3, positions 3, vc_clearfix 3, apis 3, 445 3, were 3, since 3, highly 3, 101 3, 106 3, 112 3, 113 3, above 3, substantial 3, javascript 3, badge 3, highest 3, device 3, document 3, believe 3, on_ 3, appear 3, extensive 3, classic 3, chart 3, ultimate 3, query 3, 281 3, drop 3, reasons 3, frameborder 3, layout 3, step 3, vc_align_center 3, seconds 3, contract 3, consultation 3, geo 3, feature 3, initial 3, tens 3, scale 3, platform 3, award 3, fonts 3, flex 3, googleapis 3, earning 3, match 3, say 3, really 3 |
| Factor ID | Factor Name | #37 webdesignplusseo.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.60 | 5 | 2 | 5 | 3 | 2 | 0 | 2 | 1 | 1 | 0 | 0 | -0.46 |
| CP470a | Exact Match in the HTML Tag | 0 | 4.60 | 13 | 2 | 13 | 7 | 7 | 4 | 2 | 5 | 3 | 0 | 3 | -0.42 |
| CP134a | Exact Match in Body Tag | 0 | 7.20 | 28 | 2 | 28 | 7 | 9 | 8 | 4 | 8 | 3 | 0 | 3 | -0.41 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.60 | 2 | 1 | 2 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.40 |
| CP125 | Variations making whole A Tags | 0 | 1.30 | 5 | 0 | 5 | 0 | 2 | 2 | 0 | 1 | 0 | 2 | 1 | -0.39 |
| CP376 | Variations making whole LI Tags | 0 | 1.40 | 4 | 0 | 3 | 0 | 2 | 2 | 0 | 1 | 4 | 2 | 0 | -0.39 |
| ENT000a | Number of Entities Used | 9 | 27.50 | 61 | 61 | 46 | 25 | 14 | 13 | 27 | 22 | 29 | 18 | 20 | -0.38 |
| CP173 | Variations in H4 Tags | 0 | 4.80 | 33 | 33 | 3 | 0 | 3 | 2 | 2 | 0 | 0 | 3 | 2 | -0.37 |
| CP484 | Leading Variations in Title Tag | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.37 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.90 | 2 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 2 | 1 | 1 | -0.37 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 3.40 | 7 | 7 | 7 | 2 | 3 | 5 | 1 | 1 | 4 | 1 | 3 | -0.35 |
| CPXR018 | Variations in Nav Tags | 0 | 19.40 | 127 | 0 | 8 | 127 | 16 | 16 | 5 | 14 | 4 | 2 | 2 | -0.35 |
| CP129 | Variations in A Tags | 2 | 16.40 | 32 | 14 | 21 | 32 | 19 | 21 | 23 | 9 | 11 | 9 | 5 | -0.35 |
| ENT001 | Entities in HTML Tag | 61 | 163.10 | 440 | 175 | 440 | 127 | 113 | 110 | 283 | 62 | 154 | 92 | 75 | -0.34 |
| CP375 | Variations in LI Tags | 2 | 14.20 | 88 | 1 | 14 | 88 | 7 | 7 | 10 | 4 | 8 | 2 | 1 | -0.34 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 1.10 | 2 | 1 | 0 | 1 | 2 | 2 | 2 | 0 | 0 | 2 | 1 | -0.34 |
| CP161 | Variations in H1-H6 Tags | 1 | 14.70 | 52 | 52 | 22 | 10 | 9 | 5 | 8 | 5 | 23 | 4 | 9 | -0.33 |
| CP166 | Variations making whole H3 Tags | 0 | 0.50 | 2 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | -0.33 |
| CP124a | Variations in Absolute URLs | 0 | 38.20 | 140 | 3 | 37 | 140 | 25 | 30 | 60 | 40 | 36 | 4 | 7 | -0.33 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 2.50 | 6 | 5 | 6 | 2 | 2 | 2 | 0 | 1 | 4 | 1 | 2 | -0.33 |
| CP465c | Variations in script Tags | 0 | 23.90 | 67 | 67 | 21 | 28 | 20 | 11 | 39 | 13 | 30 | 3 | 7 | -0.33 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.70 | 2 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 2 | 0 | 0 | -0.33 |
| CP469 | Variations in Sentences | 0 | 21.60 | 47 | 34 | 33 | 31 | 14 | 2 | 47 | 4 | 43 | 2 | 6 | -0.33 |
| CP472 | Variations making whole Span Tags | 0 | 0.80 | 4 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 4 | 0 | 0 | -0.32 |
| ENT003 | Entities in H2 Tags | 2 | 4.80 | 19 | 12 | 19 | 6 | 4 | 1 | 2 | 1 | 2 | 0 | 1 | -0.32 |
| CP153 | Variations in H1 and H2 Tags | 1 | 5.00 | 10 | 9 | 10 | 9 | 5 | 2 | 4 | 2 | 7 | 0 | 2 | -0.32 |
| CP157 | Variations in H1, H2, and H3 Tags | 1 | 9.40 | 23 | 19 | 19 | 10 | 5 | 2 | 5 | 5 | 23 | 1 | 5 | -0.32 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.31 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.50 | 2 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.31 |
| CP469a | Exact Match in Sentences | 0 | 1.00 | 4 | 1 | 4 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.31 |
| ENT002 | Entities in H1 Tags | 0 | 1.40 | 6 | 3 | 1 | 1 | 1 | 1 | 1 | 0 | 6 | 0 | 0 | -0.31 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.90 | 3 | 2 | 1 | 0 | 1 | 3 | 1 | 0 | 0 | 0 | 1 | -0.31 |
| ENT004 | Entities in H3 Tags | 0 | 4.20 | 14 | 14 | 11 | 2 | 0 | 0 | 2 | 2 | 3 | 3 | 5 | -0.31 |
| ENT018 | Entities in Sentences | 5 | 76.00 | 162 | 125 | 162 | 83 | 31 | 23 | 126 | 26 | 110 | 20 | 54 | -0.31 |
| CP150a | Exact Match in H1 Tags | 0 | 0.40 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.30 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.30 |
| CP177 | Variations in H4-H6 Tags | 0 | 5.30 | 33 | 33 | 3 | 0 | 4 | 3 | 3 | 0 | 0 | 3 | 4 | -0.30 |
| CP483a | Exact Match in the Title Tag | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | -0.30 |
| CP127 | Variations in A Tag HREFs | 1 | 26.90 | 139 | 3 | 20 | 139 | 15 | 20 | 20 | 34 | 9 | 3 | 6 | -0.30 |
| CP467 | Variations in Section Tags | 4 | 22.10 | 66 | 19 | 66 | 65 | 30 | 18 | 1 | 2 | 0 | 0 | 20 | -0.30 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.80 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.29 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.60 | 2 | 2 | 1 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | -0.29 |
| CP165 | Variations in H2 Tags | 6 | 5.90 | 9 | 2 | 7 | 7 | 9 | 9 | 8 | 8 | 4 | 4 | 1 | -0.29 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| CP470 | Variations in the HTML Tag | 8 | 127.00 | 408 | 71 | 163 | 408 | 81 | 74 | 175 | 82 | 158 | 21 | 37 | -0.29 |
| CP427 | Number of Images with Alt Text | 2 | 10.70 | 46 | 3 | 4 | 11 | 6 | 6 | 46 | 11 | 5 | 10 | 5 | -0.29 |
| CP386 | Variations in Meta Twitter Description | 0 | 2.60 | 4 | 4 | 2 | 4 | 3 | 2 | 3 | 1 | 2 | 3 | 2 | -0.28 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.90 | 2 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | -0.28 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.80 | 2 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 2 | 1 | 0 | -0.28 |
| CPXR015 | Variations in Figure Tags | 0 | 6.40 | 27 | 0 | 27 | 0 | 8 | 0 | 2 | 0 | 27 | 0 | 0 | -0.28 |
| ENT005 | Entities in H4 Tags | 1 | 11.40 | 90 | 90 | 4 | 0 | 5 | 0 | 6 | 0 | 0 | 8 | 1 | -0.28 |
| CP381 | Variations in Meta Descriptions | 0 | 2.60 | 4 | 4 | 2 | 4 | 3 | 2 | 3 | 1 | 2 | 3 | 2 | -0.28 |
| ENT009 | Entities in Title Tag | 0 | 2.30 | 4 | 3 | 4 | 2 | 3 | 1 | 2 | 1 | 3 | 2 | 2 | -0.28 |
| QS012 | Headings Has Question | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.27 |
| QS003 | Number of Questions | 0 | 6.20 | 18 | 13 | 10 | 18 | 2 | 0 | 3 | 3 | 4 | 5 | 4 | -0.27 |
| CPX010 | Variations in Div Tags | 5 | 103.20 | 265 | 69 | 152 | 265 | 81 | 73 | 138 | 52 | 152 | 19 | 31 | -0.27 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.27 |
| CP149 | Variations making whole H1 Tags | 0 | 0.30 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.27 |
| CP128 | Variations in Alt Attributes | 1 | 5.80 | 20 | 3 | 1 | 0 | 12 | 12 | 20 | 1 | 0 | 5 | 4 | -0.27 |
| QS004 | Number of Questions In Headings | 0 | 2.00 | 6 | 3 | 6 | 3 | 1 | 0 | 1 | 0 | 4 | 0 | 2 | -0.26 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.90 | 3 | 2 | 3 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.26 |
| CP169 | Variations in H3 Tags | 0 | 4.40 | 16 | 10 | 9 | 1 | 0 | 0 | 1 | 3 | 16 | 1 | 3 | -0.26 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.26 |
| QS007 | Number of Questions In H3 Tags | 0 | 1.10 | 6 | 0 | 6 | 2 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.26 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.25 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.30 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.80 | 3 | 3 | 1 | 2 | 2 | 2 | 2 | 1 | 3 | 1 | 1 | -0.25 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.60 | 6 | 4 | 1 | 3 | 3 | 1 | 2 | 2 | 2 | 6 | 2 | -0.24 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.24 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CP134 | Variations in Body Tag | 8 | 124.70 | 406 | 71 | 163 | 406 | 81 | 74 | 175 | 82 | 158 | 0 | 37 | -0.24 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.24 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.80 | 3 | 3 | 1 | 2 | 2 | 2 | 2 | 1 | 3 | 1 | 1 | -0.24 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.23 |
| CP233 | Has Meta Twitter Site | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.23 |
| CP468 | Number of Sentences | 0 | 57.60 | 129 | 65 | 89 | 117 | 24 | 13 | 129 | 20 | 77 | 15 | 27 | -0.23 |
| CP473 | Variations in Strong Tags | 0 | 2.40 | 7 | 0 | 1 | 4 | 7 | 5 | 6 | 1 | 0 | 0 | 0 | -0.23 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.60 | 2 | 2 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.23 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 2.60 | 4 | 4 | 2 | 4 | 3 | 2 | 3 | 1 | 2 | 3 | 2 | -0.23 |
| CP139 | Variations in Class Attributes | 0 | 2.30 | 14 | 0 | 14 | 2 | 0 | 0 | 3 | 0 | 4 | 0 | 0 | -0.23 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.22 |
| CPXR003 | Number of Heading Tags | 12 | 27.60 | 68 | 25 | 68 | 26 | 23 | 21 | 43 | 7 | 23 | 23 | 17 | -0.21 |
| ENT011 | Meta Description Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.21 |
| CP481 | Variations in Title Tag | 1 | 1.80 | 3 | 3 | 1 | 2 | 2 | 2 | 2 | 1 | 3 | 1 | 1 | -0.21 |
| CP474 | Variations making whole Strong Tags | 0 | 0.80 | 4 | 0 | 0 | 0 | 4 | 2 | 2 | 0 | 0 | 0 | 0 | -0.21 |
| CPX006 | Variations in Header Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CPX001 | Variations in Address Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP231 | Has Meta Twitter Description | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| CP228 | Has Meta Robots | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.19 |
| ENT010 | Title Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.19 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.19 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP465 | Variations in P Tags | 2 | 30.20 | 80 | 7 | 58 | 47 | 20 | 8 | 65 | 6 | 80 | 4 | 7 | -0.19 |
| CP492b | Unabridged Word Count | 675 | 1933.70 | 4520 | 1583 | 3340 | 4520 | 587 | 425 | 3549 | 841 | 2736 | 417 | 1339 | -0.18 |
| CP471 | Variations in Span Tags | 0 | 16.20 | 85 | 33 | 5 | 9 | 0 | 0 | 26 | 1 | 85 | 1 | 2 | -0.18 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.18 |
| CP425 | Number of HTTPS Links | 12 | 111.50 | 462 | 54 | 172 | 462 | 31 | 52 | 115 | 104 | 83 | 41 | 1 | -0.18 |
| CP137 | Variations in the Canonical URL | 0 | 1.10 | 2 | 1 | 2 | 2 | 2 | 0 | 2 | 2 | 0 | 0 | 0 | -0.18 |
| CP426 | Number of Images | 2 | 21.10 | 55 | 10 | 13 | 47 | 9 | 15 | 55 | 14 | 19 | 15 | 14 | -0.17 |
| CP356 | Variations in I Tags | 0 | 2.80 | 13 | 0 | 1 | 0 | 13 | 6 | 2 | 0 | 3 | 0 | 3 | -0.17 |
| CP313 | Has Privacy Policy | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.17 |
| CP492 | Word Count | 599 | 1589.10 | 3735 | 1291 | 2805 | 3735 | 496 | 367 | 2814 | 717 | 2215 | 358 | 1093 | -0.17 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.40 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | -0.17 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.17 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP489 | Variations in U Tags | 0 | 1.20 | 12 | 0 | 0 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP126a | Exact Match in A Tags | 0 | 0.50 | 2 | 0 | 1 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP204 | Has Canonical URL | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CPJLD266 | Has JSON-LD Website | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| CP213z | Has Form | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.16 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP130 | Variations in Article Tags | 0 | 11.50 | 103 | 0 | 5 | 0 | 1 | 6 | 0 | 0 | 103 | 0 | 0 | -0.16 |
| QS013 | Meta Description Tag Has Question | 0 | 0.30 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP234 | Has Meta Twitter Content | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP152 | Variations in H1 Tags | 1 | 1.10 | 2 | 0 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP347 | Has US Phone Number | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.15 |
| CPX013 | Variations in Footer Tags | 1 | 26.50 | 194 | 0 | 0 | 194 | 27 | 27 | 9 | 3 | 2 | 0 | 3 | -0.14 |
| CP178 | Variations making whole H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CPX005 | Variations in Aside Tags | 0 | 1.30 | 7 | 0 | 0 | 0 | 0 | 0 | 7 | 3 | 0 | 0 | 3 | -0.14 |
| CP181 | Variations in H5 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 2 | -0.13 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP428 | Number of Images without Alt Text | 0 | 10.40 | 36 | 7 | 9 | 36 | 3 | 9 | 9 | 3 | 14 | 5 | 9 | -0.13 |
| CPXX888 | Number of HTML Tags | 516 | 698.80 | 1560 | 456 | 1016 | 1560 | 338 | 438 | 1373 | 409 | 829 | 356 | 213 | -0.13 |
| CP455 | Number of YouTube Embeds | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP380 | Meta Description Length | 0 | 173.40 | 316 | 152 | 134 | 316 | 230 | 148 | 150 | 133 | 161 | 155 | 155 | -0.12 |
| CP418 | Number of Forms | 1 | 1.50 | 4 | 0 | 2 | 1 | 1 | 1 | 2 | 4 | 3 | 1 | 0 | -0.12 |
| CP230 | Has Meta Twitter Cards | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CP435 | Number of Links | 145 | 115.80 | 464 | 54 | 172 | 464 | 31 | 52 | 116 | 106 | 83 | 50 | 30 | -0.11 |
| CP452 | Number of Videos | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| CP481b | Word Count in Meta Description Tag | 0 | 28.20 | 55 | 24 | 20 | 55 | 43 | 24 | 29 | 19 | 25 | 21 | 22 | -0.11 |
| CP318 | Has RSS Link | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.09 |
| CP480 | Title Length | 93 | 58.20 | 68 | 54 | 62 | 59 | 45 | 65 | 52 | 48 | 68 | 63 | 66 | -0.09 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| CPXR24 | Number of P Tags | 6 | 30.30 | 89 | 3 | 54 | 89 | 21 | 18 | 42 | 9 | 42 | 5 | 20 | -0.07 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP447 | Number of Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP203 | Has Apple Touch Icon | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.07 |
| CP477 | Variations in Title Attributes | 1 | 5.50 | 20 | 0 | 0 | 0 | 13 | 13 | 4 | 20 | 5 | 0 | 0 | -0.06 |
| CP310 | Has OpenGraph Type | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CPXR004 | Number of H1 Tags | 3 | 1.60 | 6 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 6 | 0 | -0.06 |
| CP345 | Has Terms of Service | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.05 |
| CP224 | Has Meta Charset | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.05 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP364 | Is OpenGraph Type Article | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | -0.04 |
| CP451 | Number of US Phone Numbers | 5 | 2.50 | 7 | 1 | 2 | 5 | 1 | 4 | 3 | 7 | 2 | 0 | 0 | -0.04 |
| ENT006 | Entities in H5 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CP481a | Word Count in Title Tag | 13 | 7.70 | 9 | 9 | 7 | 9 | 6 | 9 | 8 | 6 | 7 | 8 | 8 | -0.03 |
| CPX003 | Variations in Main Tags | 8 | 27.60 | 148 | 0 | 128 | 0 | 0 | 0 | 0 | 0 | 148 | 0 | 0 | -0.02 |
| CP207 | Has Contact Page | 1 | 0.80 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.02 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.02 |
| CP412b | Has Email | 1 | 0.40 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP465z | Variations in Form Tags | 0 | 0.20 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.00 |
