This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Jacksonville Seo #21 www.firstelementinc.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.jacksonville seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.jacksonville 10, seo 10, jacksonville seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, experience 10, clients 10, jacksonville 10, company 10, digital marketing 9, expert 9, social media 9, email 9, online marketing 9, consultant 9, industry 8, customer 8, advertising 7, search engine optimization 7, ppc 7, copyright 6, keywords 6, florida 6, competition 6, research 6, keyword 6, profession 6, contract 6, c7 6, sem 6, social media marketing 5, solid 5, marketing campaign 5, resource 5, money 5, wordpress 4, reputation 4, cost 4, information 4, the internet 4, law 3, law firm 3, sustainable 3, ecommerce 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 7, jacksonville seo company 7, jacksonville seo services 4, grow your business 3 Double Word LSIsearch engine 10, jacksonville seo 9, local seo 9, social media 9, seo company 8, engine optimization 7, company that 6, to see 5, seo companies 5, seo agency 5, as well 4, we provide 4, we also 4, to take 4, search results 4, search engines 4, we make 4, marketing strategy 4, we offer 4, seo services 4, keyword research 3, to understand 3, to develop 3, is why 3, sure that 3, work that 3, marketing services 3, link building 3, content writing 3, we work 3Single Word LSIsize 10, search 10, seo 10, website 10, business 10, contact 10, list 10, back 10, content 10, engine 10, client 10, company 10, class 10, custom 10, mobile 10, service 10, very 10, text 10, per 10, order 10, clients 10, local 10, url 10, able 10, use 10, that 10, new 10, media 10, social 10, 100 10, about 10, old 10, each 10, 000 10, jacksonville 10, one 10, services 10, call 10, marketing 10, hat 10, develop 10, page 10, button 10, not 10, now 10, every 10, type 10, optimization 10, item 10, provide 10, web 10, more 10, site 10, first 10, own 10, experience 10, only 10, bottom 10, market 10, line 10, link 10, 904 10, year 9, google 9, how 9, close 9, consultant 9, ads 9, success 9, well 9, expert 9, action 9, other 9, menu 9, websites 9, auto 9, try 9, best 9, key 9, this 9, campaign 9, what 9, time 9, when 9, put 9, terms 9, work 9, agency 9, help 9, his 9, part 9, build 9, offer 8, sure 8, see 8, partner 8, needs 8, some 8, approach 8, even 8, traffic 8, roi 8, today 8, strategy 8, brand 8, industry 8, thing 8, view 8, results 8, look 8, lead 8, blog 8, like 8, most 8, why 8, clear 8, also 8, fit 7, these 7, campaigns 7, info 7, its 7, take 7, special 7, beach 7, developer 7, years 7, businesses 7, heading 7, including 7, make 7, they 7, goals 7, element 7, based 7, using 7, free 7, ppc 7, strategies 7, ranking 7, through 7, way 7, guide 7, love 7, keep 7, increase 7, responsive 7, knowledge 6, grow 6, providing 6, national 6, which 6, month 6, 600 6, optimized 6, views 6, agencies 6, works 6, deliver 6, high 6, find 6, always 6, rankings 6, code 6, cro 6, professional 6, firm 6, companies 6, quality 6, unique 6, into 6, florida 6, research 6, white 6, things 6, keyword 6, proper 6, developers 6, plan 6, give 6, having 6, care 6, great 6, important 6, process 6, earn 6, building 5, analysis 5, cove 5, reserved 5, after 5, policy 5, learn 5, testimonials 5, good 5, trust 5, hard 5, just 5, there 5, understand 5, table 5, pages 5, feed 5, were 5, since 5, working 5, inform 5, creating 5, leads 5, factor 5, successful 5, writing 5, resource 5, core 5, resources 5, addition 4, detail 4, deal 4, transparent 4, thrive 4, technical 4, cookie 4, rights 4, everything 4, posts 4, revenue 4, whether 4, links 4, sitemap 4, effective 4, competitor 4, highly 4, specific 4, coming 4, engines 4, then 4, benefit 4, meta 4, regularly 4, organic 4, required 4, still 4, lot 4, include 4, used 4, major 4, should 4, discover 4, island 4, request 4, point 4, park 4, cost 4, factors 4, understanding 3, impact 3, staff 3, possible 3, integrate 3, practices 3, tailored 3, dedicated 3, making 3, however 3, choose 3, reporting 3, improved 3, four 3, director 3, being 3, transparency 3, together 3, future 3, relevant 3, lists 3, basic 3, experienced 3, orange 3, starting 3, guarantee 3, takes 3, receive 3, many 3, ask 3, details 3, measure 3, achieving 3, effort 3, commerce 3, green 3, succeed 3, step 3, natural 3, seeing 3, visitors 3, critical 3, really 3 |
| Factor ID | Factor Name | #21 firstelementinc.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 23 | 29.30 | 39 | 26 | 38 | 21 | 36 | 29 | 31 | 39 | 19 | 32 | 22 | -0.35 |
| CP469 | Variations in Sentences | 8 | 18.70 | 43 | 29 | 30 | 8 | 6 | 33 | 8 | 15 | 1 | 43 | 14 | -0.34 |
| ENT009 | Entities in Title Tag | 2 | 2.60 | 4 | 1 | 3 | 2 | 1 | 3 | 4 | 3 | 3 | 3 | 3 | -0.28 |
| CP452 | Number of Videos | 0 | 0.80 | 4 | 0 | 4 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 1 | -0.27 |
| CP348 | Has Video | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.27 |
| CP455 | Number of YouTube Embeds | 0 | 0.70 | 4 | 0 | 4 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | -0.27 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.26 |
| ENT018 | Entities in Sentences | 40 | 134.40 | 549 | 131 | 166 | 39 | 549 | 120 | 100 | 93 | 26 | 97 | 23 | -0.25 |
| CP132 | Variations in Blockquote Tags | 2 | 1.40 | 11 | 0 | 0 | 0 | 11 | 3 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP469a | Exact Match in Sentences | 0 | 1.70 | 6 | 0 | 6 | 1 | 0 | 4 | 1 | 1 | 1 | 2 | 1 | -0.23 |
| CP318 | Has RSS Link | 1 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| QS012 | Headings Has Question | 0 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.22 |
| CP456 | Variations in Option Tags | 0 | 0.40 | 2 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP426 | Number of Images | 14 | 31.60 | 96 | 0 | 44 | 2 | 44 | 30 | 18 | 96 | 17 | 17 | 48 | -0.21 |
| ENT001 | Entities in HTML Tag | 141 | 486.50 | 1285 | 669 | 592 | 155 | 1285 | 245 | 500 | 418 | 338 | 247 | 416 | -0.21 |
| CPXR018 | Variations in Nav Tags | 0 | 14.70 | 44 | 0 | 8 | 15 | 44 | 41 | 0 | 2 | 18 | 13 | 6 | -0.21 |
| QS004 | Number of Questions In Headings | 0 | 1.60 | 9 | 0 | 1 | 1 | 0 | 1 | 0 | 9 | 2 | 1 | 1 | -0.20 |
| CPXR003 | Number of Heading Tags | 0 | 21.70 | 46 | 1 | 38 | 7 | 22 | 26 | 21 | 46 | 12 | 26 | 18 | -0.19 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.19 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 1 | -0.19 |
| CP465 | Variations in P Tags | 18 | 19.80 | 46 | 4 | 38 | 9 | 14 | 46 | 12 | 26 | 2 | 30 | 17 | -0.19 |
| ENT003 | Entities in H2 Tags | 0 | 7.80 | 29 | 0 | 10 | 3 | 1 | 3 | 17 | 29 | 2 | 7 | 6 | -0.19 |
| CP125 | Variations making whole A Tags | 0 | 0.80 | 4 | 0 | 1 | 0 | 0 | 1 | 4 | 0 | 1 | 1 | 0 | -0.19 |
| CP468 | Number of Sentences | 47 | 46.90 | 131 | 53 | 131 | 23 | 24 | 65 | 17 | 52 | 18 | 57 | 29 | -0.19 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.18 |
| CP484 | Leading Variations in Title Tag | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.18 |
| CP130 | Variations in Article Tags | 0 | 18.60 | 78 | 0 | 14 | 6 | 0 | 78 | 58 | 30 | 0 | 0 | 0 | -0.18 |
| CPX010 | Variations in Div Tags | 31 | 97.50 | 217 | 158 | 132 | 34 | 217 | 106 | 98 | 55 | 23 | 113 | 39 | -0.17 |
| CP139 | Variations in Class Attributes | 0 | 1.30 | 7 | 0 | 2 | 0 | 3 | 7 | 1 | 0 | 0 | 0 | 0 | -0.17 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.17 |
| CP481b | Word Count in Meta Description Tag | 22 | 33.50 | 119 | 119 | 25 | 24 | 19 | 23 | 23 | 22 | 25 | 29 | 26 | -0.17 |
| CP141 | Variations in HTML Comments | 4 | 1.60 | 4 | 0 | 0 | 3 | 0 | 3 | 0 | 3 | 3 | 0 | 4 | -0.17 |
| CP327 | Has Schema Image Object | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| QS006 | Number of Questions In H2 Tags | 0 | 1.20 | 9 | 0 | 0 | 1 | 0 | 0 | 0 | 9 | 0 | 1 | 1 | -0.16 |
| CP381 | Variations in Meta Descriptions | 1 | 2.80 | 4 | 4 | 3 | 4 | 3 | 3 | 2 | 3 | 2 | 2 | 2 | -0.16 |
| CP492b | Unabridged Word Count | 1078 | 1737.20 | 3692 | 1349 | 3692 | 792 | 3409 | 2268 | 1117 | 1801 | 391 | 1729 | 824 | -0.16 |
| CP470 | Variations in the HTML Tag | 37 | 137.60 | 385 | 385 | 145 | 35 | 231 | 159 | 153 | 63 | 42 | 121 | 42 | -0.16 |
| CP211 | Has Domain Phrase In Content | 1 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP161 | Variations in H1-H6 Tags | 0 | 8.10 | 19 | 2 | 19 | 2 | 4 | 13 | 10 | 9 | 1 | 17 | 4 | -0.16 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP376 | Variations making whole LI Tags | 0 | 0.80 | 3 | 0 | 1 | 0 | 0 | 1 | 3 | 0 | 2 | 1 | 0 | -0.16 |
| CP153 | Variations in H1 and H2 Tags | 0 | 5.00 | 11 | 2 | 11 | 2 | 3 | 5 | 7 | 9 | 0 | 7 | 4 | -0.16 |
| ENT005 | Entities in H4 Tags | 0 | 1.80 | 6 | 0 | 6 | 0 | 0 | 5 | 0 | 0 | 1 | 6 | 0 | -0.15 |
| CP150a2 | Exact Match in H2 Tags | 0 | 1.30 | 5 | 0 | 5 | 0 | 1 | 0 | 5 | 1 | 0 | 0 | 1 | -0.15 |
| CP124a | Variations in Absolute URLs | 3 | 23.20 | 62 | 17 | 38 | 14 | 3 | 21 | 62 | 22 | 20 | 24 | 11 | -0.15 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.60 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP165 | Variations in H2 Tags | 4 | 3.00 | 10 | 0 | 0 | 0 | 10 | 10 | 2 | 2 | 1 | 1 | 4 | -0.15 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.80 | 3 | 0 | 3 | 2 | 0 | 2 | 2 | 2 | 2 | 3 | 2 | -0.15 |
| CP338 | Has Schema Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP492 | Word Count | 871 | 1415.30 | 3023 | 1104 | 3023 | 642 | 2747 | 1813 | 907 | 1474 | 329 | 1429 | 685 | -0.15 |
| CPX013 | Variations in Footer Tags | 11 | 4.30 | 19 | 0 | 5 | 0 | 0 | 0 | 8 | 1 | 10 | 19 | 0 | -0.15 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | -0.15 |
| CP178 | Variations making whole H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP481 | Variations in Title Tag | 1 | 2.20 | 3 | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | -0.14 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.14 |
| CP128 | Variations in Alt Attributes | 0 | 4.00 | 10 | 0 | 8 | 4 | 2 | 6 | 4 | 0 | 5 | 10 | 1 | -0.14 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.60 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP467 | Variations in Section Tags | 19 | 13.80 | 74 | 0 | 19 | 5 | 74 | 0 | 13 | 4 | 0 | 0 | 23 | -0.14 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 6.10 | 12 | 2 | 12 | 2 | 4 | 10 | 8 | 9 | 0 | 10 | 4 | -0.14 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.40 | 3 | 0 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.13 |
| CP447 | Number of Trademarks | 0 | 0.90 | 5 | 4 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP451 | Number of US Phone Numbers | 0 | 4.00 | 10 | 7 | 6 | 2 | 1 | 10 | 3 | 3 | 1 | 6 | 1 | -0.13 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.30 | 2 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP346 | Has Trademarks | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP380 | Meta Description Length | 133 | 210.00 | 726 | 726 | 156 | 156 | 133 | 156 | 151 | 140 | 174 | 154 | 154 | -0.13 |
| CP129 | Variations in A Tags | 6 | 22.00 | 64 | 64 | 18 | 8 | 47 | 30 | 27 | 6 | 3 | 14 | 3 | -0.13 |
| CP213 | Has FavIcon | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP230 | Has Meta Twitter Cards | 0 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| ENT006 | Entities in H5 Tags | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 | 1 | 0 | -0.12 |
| CP347 | Has US Phone Number | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP386 | Variations in Meta Twitter Description | 0 | 2.10 | 4 | 0 | 3 | 4 | 0 | 3 | 2 | 3 | 2 | 2 | 2 | -0.12 |
| CP177 | Variations in H4-H6 Tags | 0 | 2.00 | 7 | 0 | 7 | 0 | 0 | 3 | 2 | 0 | 1 | 7 | 0 | -0.12 |
| CP355 | Variations in ID Attributes | 0 | 2.00 | 15 | 0 | 0 | 0 | 4 | 15 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CPXR24 | Number of P Tags | 42 | 31.70 | 67 | 2 | 60 | 22 | 52 | 67 | 16 | 40 | 17 | 19 | 22 | -0.12 |
| CP474 | Variations making whole Strong Tags | 1 | 0.20 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| QS003 | Number of Questions | 3 | 4.20 | 11 | 3 | 10 | 5 | 1 | 5 | 2 | 11 | 2 | 1 | 2 | -0.12 |
| CPXX888 | Number of HTML Tags | 414 | 967.00 | 2312 | 773 | 2068 | 180 | 2312 | 930 | 967 | 865 | 446 | 371 | 758 | -0.11 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.11 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.11 |
| CP483a | Exact Match in the Title Tag | 1 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP203 | Has Apple Touch Icon | 0 | 0.80 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP234 | Has Meta Twitter Content | 0 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP343 | Has Schema Web Page | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.10 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.10 |
| CPX003 | Variations in Main Tags | 26 | 45.50 | 153 | 0 | 131 | 0 | 0 | 153 | 85 | 51 | 0 | 0 | 35 | -0.10 |
| CP356 | Variations in I Tags | 2 | 2.50 | 15 | 0 | 2 | 0 | 15 | 0 | 0 | 0 | 0 | 8 | 0 | -0.10 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.10 |
| CP425 | Number of HTTPS Links | 13 | 119.30 | 356 | 166 | 127 | 17 | 356 | 64 | 179 | 86 | 46 | 47 | 105 | -0.10 |
| ENT008 | Entities in Meta Description Tag | 4 | 3.60 | 7 | 7 | 2 | 6 | 3 | 4 | 1 | 5 | 5 | 2 | 1 | -0.10 |
| CP173 | Variations in H4 Tags | 0 | 1.70 | 7 | 0 | 7 | 0 | 0 | 3 | 0 | 0 | 0 | 7 | 0 | -0.09 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 2.10 | 4 | 0 | 3 | 4 | 0 | 3 | 2 | 3 | 2 | 2 | 2 | -0.09 |
| CP465z | Variations in Form Tags | 0 | 1.00 | 6 | 0 | 6 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.50 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| CP126a | Exact Match in A Tags | 0 | 1.20 | 6 | 0 | 6 | 3 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | -0.09 |
| CP231 | Has Meta Twitter Description | 0 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP228 | Has Meta Robots | 1 | 0.60 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.08 |
| CP427 | Number of Images with Alt Text | 1 | 14.10 | 44 | 0 | 30 | 2 | 44 | 22 | 16 | 2 | 16 | 7 | 2 | -0.08 |
| CPX005 | Variations in Aside Tags | 0 | 2.10 | 13 | 0 | 0 | 0 | 0 | 0 | 8 | 0 | 0 | 13 | 0 | -0.08 |
| CP330 | Has Schema Local Business | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP134 | Variations in Body Tag | 37 | 137.30 | 385 | 385 | 145 | 35 | 228 | 159 | 153 | 63 | 42 | 121 | 42 | -0.08 |
| CP233 | Has Meta Twitter Site | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| ENT004 | Entities in H3 Tags | 0 | 2.50 | 10 | 0 | 1 | 1 | 6 | 7 | 0 | 0 | 0 | 10 | 0 | -0.07 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.07 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.07 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP152 | Variations in H1 Tags | 0 | 1.20 | 2 | 1 | 2 | 2 | 1 | 1 | 0 | 0 | 2 | 2 | 1 | -0.07 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.80 | 3 | 0 | 3 | 2 | 0 | 2 | 2 | 2 | 2 | 3 | 2 | -0.07 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.90 | 7 | 0 | 7 | 0 | 1 | 2 | 6 | 2 | 0 | 0 | 1 | -0.06 |
| CP184 | Leading Variations in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.60 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP428 | Number of Images without Alt Text | 13 | 17.50 | 94 | 0 | 14 | 0 | 0 | 8 | 2 | 94 | 1 | 10 | 46 | -0.06 |
| CP207 | Has Contact Page | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP169 | Variations in H3 Tags | 0 | 1.10 | 5 | 0 | 1 | 0 | 1 | 5 | 1 | 0 | 0 | 3 | 0 | -0.06 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.06 |
| CP181 | Variations in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.06 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.04 |
| CP164 | Leading Variations in H2 Tags | 0 | 1.20 | 6 | 0 | 2 | 1 | 0 | 0 | 6 | 0 | 0 | 0 | 3 | -0.04 |
| CP149 | Variations making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.04 |
| CP127 | Variations in A Tag HREFs | 5 | 38.20 | 134 | 72 | 12 | 12 | 134 | 25 | 62 | 11 | 29 | 16 | 9 | -0.04 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CP364 | Is OpenGraph Type Article | 1 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.03 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.03 |
| CP471 | Variations in Span Tags | 0 | 8.30 | 39 | 0 | 39 | 5 | 20 | 3 | 5 | 8 | 2 | 0 | 1 | -0.03 |
| CP479ii | Title Has Sentiment Words | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP479 | Title Has Sales Words | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP185 | Variations in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.03 |
| CP435 | Number of Links | 13 | 123.50 | 363 | 171 | 127 | 20 | 363 | 64 | 179 | 86 | 49 | 49 | 127 | -0.02 |
| CP310 | Has OpenGraph Type | 1 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CP465c | Variations in script Tags | 11 | 12.80 | 23 | 19 | 17 | 13 | 2 | 17 | 14 | 5 | 5 | 13 | 23 | -0.01 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CPXR015 | Variations in Figure Tags | 0 | 1.50 | 15 | 0 | 0 | 0 | 0 | 0 | 0 | 15 | 0 | 0 | 0 | -0.01 |
| CP345 | Has Terms of Service | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.01 |
