This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Irving Seo #89 irvingscheib.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.irving seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.seo 10, irving 10, irving seo 9, search engine optimization 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, image 10, clients 10, company 10, ott 9, search engine optimization 9, design 9, map 9, customer 9, digital marketing 8, expert 8, brand 8, search engines 8, email 7, dallas 6, keyword 6, speed 6, sem 6, social media 6, ppc 6, pricing 6, texas 5, reputation management 5, law 5, plano 5, industry 5, internet marketing 5, pay-per-click 4, social media marketing 4, money 4, consultant 4, information 4, promise 3, research 3, faq 3, grand prairie 3, tick 3, dfw 3, the internet 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, default page page 7, social media marketing 4 Double Word LSIsearch engine 10, span class 10, div class 10, doctype html 10, img src 9, engine optimization 9, page menu 9, seo services 9, post_type menu 9, item menu 9, ul class 9, input type 9, custom menu 8, html lang 8, web design 8, i class 8, span style 7, li class 7, children menu 7, default page 7, local seo 6, to help 6, learn more 6, social media 6, reputation management 5, more about 5, child parent 5, p class 5, form action 5, privacy policy 5, home menu 5, img class 4, h2 class 4, seo consultant 4, div style 4, it comes 4, page status 4, we provide 4, we specialize 4, design services 4, to learn 4, media marketing 4, phone number 4, so that 3, textwidget custom 3, hfeed site 3, textarea name 3, noopener noreferrer 3, page current 3, jpg 300w 3, footer class 3Single Word LSIbar 10, google 10, left 10, strong 10, role 10, icon 10, how 10, search 10, seo 10, website 10, business 10, right 10, wrap 10, goo 10, div 10, post 10, contact 10, area 10, image 10, http 10, back 10, title 10, content 10, engine 10, client 10, end 10, company 10, class 10, just 10, custom 10, mobile 10, form 10, service 10, action 10, https 10, text 10, nav 10, ever 10, template 10, clients 10, top 10, doctype 10, main 10, body 10, that 10, www 10, logo 10, alt 10, header 10, footer 10, head 10, lang 10, social 10, src 10, online 10, irving 10, about 10, height 10, ext 10, them 10, input 10, sub 10, default 10, min 10, one 10, services 10, marketing 10, align 10, name 10, page 10, full 10, now 10, type 10, optimization 10, href 10, comp 10, item 10, method 10, work 10, style 10, web 10, theme 10, place 10, more 10, help 10, site 10, width 10, span 10, data 10, own 10, html 10, ver 10, here 10, img 10, line 10, value 10, post_type 9, object 9, rel 9, child 9, load 9, uploads 9, home 9, map 9, menu 9, use 9, amp 9, design 9, 100 9, let 9, call 9, results 9, last 9, this 9, know 9, drop 9, hidden 9, show 9, not 9, placeholder 9, org 9, center 9, target 9, what 9, container 9, sidebar 9, provide 9, phone 9, toggle 9, tag 9, bottom 9, inner 9, why 9, jpg 9, clear 9, size 8, customers 8, learn 8, article 8, over 8, very 8, navigation 8, businesses 8, order 8, script 8, field 8, local 8, max 8, screen 8, new 8, background 8, true 8, media 8, brand 8, png 8, dropdown 8, 000 8, team 8, submit 8, button 8, when 8, twitter 8, children 8, primary 8, widget 8, facebook 8, first 8, blog 8, youtube 8, ease 8, link 8, _blank 8, these 7, tel 7, active 7, click 7, schema 7, column 7, sites 7, add 7, list 7, aside 7, optimized 7, 2020 7, 2019 7, 500 7, management 7, well 7, number 7, product 7, high 7, optimize 7, find 7, border 7, plus 7, box 7, ste 7, items 7, itemscope 7, fade 7, free 7, email 7, through 7, leads 7, 8217 7, color 7, itemtype 7, time 7, none 7, copy 7, include 7, display 7, quick 7, linkedin 7, parent 6, set 6, testimonials 6, 700 6, reader 6, dir 6, info 6, visibility 6, label 6, 2018 6, publish 6, select 6, aria 6, large 6, products 6, url 6, report 6, websites 6, complete 6, auto 6, edge 6, whether 6, traffic 6, always 6, tool 6, rankings 6, entry 6, today 6, strategy 6, instagram 6, professional 6, sizes 6, each 6, meta 6, 0px 6, current 6, where 6, key 6, source 6, 038 6, description 6, itemprop 6, icons 6, embed 6, date 6, dallas 6, experience 6, like 6, responsive 6, locations 6, texas 5, looking 5, plano 5, comes 5, policy 5, branding 5, good 5, 600 5, false 5, convert 5, block 5, 400 5, status 5, srcset 5, 'https 5, 300 5, 300w 5, return 5, feed 5, noscript 5, best 5, control 5, rows 5, optimizing 5, element 5, quality 5, access 5, industry 5, into 5, consulting 5, assist 5, reputation 5, textwidget 5, maps 5, privacy 5, video 5, endif 5, required 5, options 5, webpage 5, presence 5, pageid 5, means 5, great 5, major 5, format 5, sent 5, important 5, resources 5, increase 5, performance 5, account 5, building 4, xml 4, knowledge 4, solid 4, address 4, consultant 4, information 4, keywords 4, analytics 4, adding 4, directory 4, expanded 4, desktop 4, copyright 4, channel 4, focus 4, years 4, 512 4, novalidate 4, everything 4, may 4, specialize 4, reviews 4, links 4, touch 4, includes 4, relevant 4, monthly 4, position 4, forms 4, css 4, api 4, margin 4, then 4, audit 4, does 4, svg 4, widget_text 4, 100vw 4, update 4, llc 4, textarea 4, terms 4, case 4, noopener 4, goal 4, var 4, regular 4, scale 4, ready 4, padding 4, amount 4, 900 4, without 3, near 3, ancestor 3, investment 3, dfw 3, competitive 3, targeted 3, 815 3, possible 3, suite 3, answer 3, font 3, widget_custom_html 3, graph 3, message 3, family 3, helping 3, output 3, tablet 3, skip 3, affordable 3, while 3, posts 3, etc 3, careers 3, improve 3, custom_html 3, weve 3, 469 3, stick 3, pack 3, javascript 3, styles 3, nav_menu 3, device 3, nofollow 3, 768w 3, document 3, rss 3, builder 3, graphic 3, receive 3, 384 3, white 3, continue 3, ensure 3, googletagmanager 3, noreferrer 3, vertical 3, effort 3, cols 3, news 3, program 3, images 3, having 3, sticky 3, enabled 3, writing 3, grid 3, allen 3, float 3, 'text 3, fff 3, efforts 3, lte 3, ltr 3, hfeed 3, inline 3, response 3 |
| Factor ID | Factor Name | #89 irvingscheib.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP483a | Exact Match in the Title Tag | 0 | 1.00 | 2 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | -0.54 |
| CP137 | Variations in the Canonical URL | 1 | 1.90 | 3 | 2 | 2 | 2 | 3 | 0 | 2 | 2 | 2 | 2 | 2 | -0.50 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.60 | 4 | 1 | 2 | 1 | 1 | 1 | 1 | 4 | 4 | 0 | 1 | -0.49 |
| CP134a | Exact Match in Body Tag | 0 | 8.70 | 27 | 3 | 4 | 21 | 12 | 4 | 6 | 27 | 5 | 3 | 2 | -0.48 |
| CP150a | Exact Match in H1 Tags | 0 | 0.90 | 2 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 2 | 0 | 1 | -0.46 |
| CP470a | Exact Match in the HTML Tag | 0 | 5.30 | 14 | 3 | 1 | 14 | 6 | 4 | 6 | 12 | 5 | 0 | 2 | -0.46 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | -0.40 |
| CP124a | Variations in Absolute URLs | 15 | 54.90 | 339 | 38 | 14 | 339 | 36 | 5 | 1 | 82 | 15 | 12 | 7 | -0.40 |
| CP348 | Has Video | 0 | 0.40 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.39 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 2.30 | 6 | 1 | 2 | 2 | 1 | 2 | 1 | 4 | 6 | 2 | 2 | -0.39 |
| QS003 | Number of Questions | 0 | 4.80 | 11 | 4 | 6 | 11 | 6 | 2 | 2 | 3 | 8 | 1 | 5 | -0.38 |
| CP452 | Number of Videos | 0 | 0.50 | 2 | 0 | 1 | 1 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | -0.38 |
| CP352 | Has YouTube Embed | 0 | 0.40 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.36 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.80 | 2 | 0 | 0 | 2 | 0 | 1 | 1 | 2 | 0 | 0 | 2 | -0.36 |
| CP151 | Leading Variations in H1 Tags | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.36 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 2 | 0 | 1 | 1 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | -0.35 |
| ENT000a | Number of Entities Used | 17 | 25.80 | 34 | 29 | 28 | 33 | 19 | 25 | 16 | 34 | 27 | 26 | 21 | -0.35 |
| CP484 | Leading Variations in Title Tag | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.35 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.35 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | -0.34 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 2.60 | 6 | 1 | 5 | 2 | 1 | 2 | 1 | 4 | 6 | 2 | 2 | -0.33 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.33 |
| ENT018 | Entities in Sentences | 22 | 56.60 | 122 | 48 | 70 | 122 | 16 | 43 | 20 | 100 | 47 | 67 | 33 | -0.33 |
| CP473 | Variations in Strong Tags | 0 | 5.20 | 21 | 1 | 3 | 21 | 4 | 3 | 1 | 15 | 2 | 0 | 2 | -0.33 |
| CP318 | Has RSS Link | 0 | 0.80 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.33 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.32 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.60 | 2 | 0 | 1 | 0 | 0 | 1 | 0 | 2 | 2 | 0 | 0 | -0.31 |
| ENT002 | Entities in H1 Tags | 0 | 1.20 | 3 | 2 | 0 | 2 | 1 | 3 | 1 | 2 | 0 | 0 | 1 | -0.31 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.29 |
| CP465 | Variations in P Tags | 0 | 29.80 | 161 | 7 | 24 | 161 | 5 | 9 | 14 | 49 | 17 | 9 | 3 | -0.29 |
| CP129 | Variations in A Tags | 1 | 31.00 | 202 | 9 | 13 | 202 | 31 | 4 | 1 | 22 | 11 | 6 | 11 | -0.29 |
| CP228 | Has Meta Robots | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.29 |
| CPXR24 | Number of P Tags | 1 | 20.90 | 46 | 9 | 26 | 38 | 7 | 28 | 10 | 25 | 46 | 11 | 9 | -0.27 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.27 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.27 |
| CP130 | Variations in Article Tags | 0 | 19.40 | 69 | 0 | 0 | 26 | 5 | 18 | 15 | 69 | 41 | 13 | 7 | -0.27 |
| CP153 | Variations in H1 and H2 Tags | 2 | 3.80 | 10 | 2 | 7 | 6 | 1 | 2 | 1 | 6 | 10 | 1 | 2 | -0.27 |
| ENT009 | Entities in Title Tag | 0 | 2.40 | 8 | 2 | 1 | 2 | 2 | 2 | 1 | 8 | 1 | 2 | 3 | -0.27 |
| CP230 | Has Meta Twitter Cards | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.26 |
| CP157 | Variations in H1, H2, and H3 Tags | 3 | 5.40 | 14 | 4 | 7 | 8 | 1 | 3 | 1 | 10 | 14 | 4 | 2 | -0.26 |
| CP231 | Has Meta Twitter Description | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.26 |
| CP469a | Exact Match in Sentences | 0 | 0.80 | 4 | 1 | 0 | 0 | 0 | 1 | 4 | 2 | 0 | 0 | 0 | -0.26 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.26 |
| CP465z | Variations in Form Tags | 0 | 0.80 | 6 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | -0.26 |
| CPX010 | Variations in Div Tags | 23 | 117.20 | 726 | 51 | 70 | 726 | 68 | 24 | 17 | 101 | 64 | 30 | 21 | -0.25 |
| CP310 | Has OpenGraph Type | 1 | 0.50 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.25 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.25 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.30 | 2 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.60 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 2 | 1 | 0 | -0.25 |
| CP467 | Variations in Section Tags | 8 | 11.60 | 50 | 2 | 44 | 20 | 0 | 0 | 0 | 0 | 50 | 0 | 0 | -0.25 |
| CP127 | Variations in A Tag HREFs | 13 | 46.80 | 335 | 32 | 8 | 335 | 29 | 3 | 1 | 32 | 10 | 11 | 7 | -0.25 |
| CP161 | Variations in H1-H6 Tags | 3 | 5.70 | 14 | 4 | 10 | 8 | 1 | 3 | 1 | 10 | 14 | 4 | 2 | -0.24 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.24 |
| CP465c | Variations in script Tags | 7 | 14.00 | 36 | 15 | 13 | 28 | 15 | 0 | 0 | 23 | 2 | 8 | 36 | -0.24 |
| CP165 | Variations in H2 Tags | 0 | 2.50 | 6 | 6 | 1 | 1 | 6 | 6 | 2 | 2 | 0 | 0 | 1 | -0.23 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.23 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.23 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 0.80 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 2 | 1 | -0.22 |
| CP234 | Has Meta Twitter Content | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.22 |
| CP468 | Number of Sentences | 7 | 25.40 | 47 | 20 | 43 | 34 | 19 | 17 | 13 | 20 | 47 | 31 | 10 | -0.22 |
| CP381 | Variations in Meta Descriptions | 1 | 1.90 | 4 | 2 | 0 | 3 | 0 | 2 | 3 | 4 | 0 | 1 | 4 | -0.22 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 2.20 | 8 | 2 | 0 | 0 | 0 | 0 | 0 | 8 | 7 | 1 | 4 | -0.22 |
| CP149 | Variations making whole H1 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.22 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.21 |
| CP470 | Variations in the HTML Tag | 29 | 136.40 | 771 | 82 | 81 | 771 | 77 | 24 | 17 | 170 | 73 | 38 | 31 | -0.21 |
| CP213z | Has Form | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.21 |
| CP388 | Variations in Meta Twitter Content | 0 | 0.70 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 1 | -0.21 |
| ENT004 | Entities in H3 Tags | 0 | 3.60 | 27 | 2 | 0 | 0 | 0 | 2 | 0 | 27 | 1 | 2 | 2 | -0.21 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.21 |
| ENT001 | Entities in HTML Tag | 649 | 296.30 | 1249 | 119 | 154 | 413 | 81 | 67 | 37 | 559 | 1249 | 149 | 135 | -0.21 |
| CP125 | Variations making whole A Tags | 0 | 1.30 | 5 | 1 | 1 | 5 | 0 | 0 | 0 | 1 | 3 | 2 | 0 | -0.20 |
| CP472 | Variations making whole Span Tags | 1 | 0.70 | 3 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | -0.20 |
| CP134 | Variations in Body Tag | 0 | 136.40 | 771 | 82 | 81 | 771 | 77 | 24 | 17 | 170 | 73 | 38 | 31 | -0.20 |
| CP375 | Variations in LI Tags | 1 | 14.40 | 64 | 4 | 14 | 64 | 20 | 7 | 1 | 8 | 14 | 4 | 8 | -0.20 |
| CP425 | Number of HTTPS Links | 82 | 103.20 | 399 | 104 | 74 | 399 | 45 | 1 | 1 | 163 | 70 | 97 | 78 | -0.20 |
| CPXR018 | Variations in Nav Tags | 3 | 7.60 | 22 | 14 | 22 | 0 | 7 | 2 | 2 | 0 | 16 | 1 | 12 | -0.20 |
| CP164 | Leading Variations in H2 Tags | 1 | 0.70 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 3 | 0 | 1 | -0.19 |
| CP447 | Number of Trademarks | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| ENT008 | Entities in Meta Description Tag | 0 | 1.40 | 5 | 1 | 0 | 2 | 0 | 2 | 1 | 2 | 0 | 1 | 5 | -0.19 |
| CP451 | Number of US Phone Numbers | 0 | 2.90 | 10 | 7 | 10 | 1 | 1 | 1 | 1 | 3 | 1 | 2 | 2 | -0.19 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.40 | 7 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 1 | 4 | -0.19 |
| CP469 | Variations in Sentences | 0 | 10.60 | 20 | 4 | 20 | 20 | 2 | 6 | 12 | 17 | 11 | 9 | 5 | -0.18 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP169 | Variations in H3 Tags | 1 | 1.60 | 4 | 2 | 0 | 2 | 0 | 1 | 0 | 4 | 4 | 3 | 0 | -0.18 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.18 |
| CP309 | Has OpenGraph Image | 1 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.18 |
| QS004 | Number of Questions In Headings | 0 | 0.70 | 2 | 1 | 2 | 2 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.18 |
| CP141 | Variations in HTML Comments | 0 | 1.50 | 3 | 3 | 3 | 0 | 0 | 2 | 2 | 2 | 0 | 3 | 0 | -0.17 |
| CP492b | Unabridged Word Count | 445 | 1006.50 | 1938 | 799 | 1233 | 1938 | 507 | 856 | 426 | 1069 | 1716 | 1022 | 499 | -0.17 |
| CP418 | Number of Forms | 3 | 1.50 | 4 | 4 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 3 | 0 | -0.17 |
| CP492 | Word Count | 371 | 845.60 | 1734 | 689 | 1029 | 1734 | 407 | 685 | 340 | 922 | 1388 | 842 | 420 | -0.16 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPX005 | Variations in Aside Tags | 0 | 6.10 | 41 | 3 | 0 | 12 | 41 | 0 | 0 | 0 | 0 | 5 | 0 | -0.16 |
| CP128 | Variations in Alt Attributes | 0 | 2.70 | 6 | 2 | 4 | 5 | 2 | 0 | 0 | 6 | 4 | 0 | 4 | -0.16 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.16 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP337 | Has Schema Rating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| ENT010 | Title Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CPXX888 | Number of HTML Tags | 687 | 571.00 | 1606 | 412 | 687 | 923 | 250 | 265 | 95 | 744 | 1606 | 435 | 293 | -0.15 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD172 | Has JSON-LD News Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP338 | Has Schema Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP481 | Variations in Title Tag | 1 | 2.20 | 4 | 2 | 1 | 3 | 2 | 2 | 3 | 4 | 2 | 2 | 1 | -0.14 |
| CP126a | Exact Match in A Tags | 0 | 1.80 | 12 | 0 | 0 | 12 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CPX013 | Variations in Footer Tags | 0 | 32.20 | 293 | 3 | 0 | 293 | 12 | 0 | 0 | 10 | 0 | 1 | 3 | -0.14 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.14 |
| CP489 | Variations in U Tags | 0 | 0.40 | 3 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP435 | Number of Links | 82 | 108.60 | 401 | 106 | 75 | 401 | 46 | 26 | 16 | 170 | 71 | 97 | 78 | -0.14 |
| CP132 | Variations in Blockquote Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CPX002 | Variations in Figcaption Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.14 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CPXR004 | Number of H1 Tags | 1 | 2.10 | 5 | 1 | 4 | 4 | 1 | 5 | 1 | 1 | 2 | 1 | 1 | -0.13 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.13 |
| ENT003 | Entities in H2 Tags | 1 | 2.20 | 10 | 1 | 4 | 1 | 0 | 0 | 0 | 3 | 10 | 0 | 3 | -0.13 |
| CP152 | Variations in H1 Tags | 0 | 1.60 | 4 | 1 | 1 | 1 | 1 | 1 | 4 | 4 | 1 | 1 | 1 | -0.12 |
| CPXR015 | Variations in Figure Tags | 0 | 1.40 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 0 | 6 | -0.12 |
| CPXR003 | Number of Heading Tags | 29 | 16.30 | 35 | 8 | 29 | 19 | 5 | 14 | 1 | 32 | 35 | 13 | 7 | -0.12 |
| CP203 | Has Apple Touch Icon | 0 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.12 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.11 |
| CP443 | Number of Rel Author Links | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.10 |
| CP412 | Number of Email Addresses | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | -0.10 |
| CP477 | Variations in Title Attributes | 0 | 22.90 | 194 | 21 | 8 | 194 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | -0.10 |
| CP343 | Has Schema Web Page | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP347 | Has US Phone Number | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| ENT005 | Entities in H4 Tags | 1 | 1.40 | 7 | 0 | 7 | 5 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.10 |
| CP355 | Variations in ID Attributes | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP471 | Variations in Span Tags | 5 | 3.00 | 8 | 1 | 6 | 3 | 3 | 2 | 0 | 3 | 8 | 3 | 1 | -0.09 |
| CP380 | Meta Description Length | 149 | 106.20 | 190 | 145 | 0 | 138 | 0 | 155 | 154 | 190 | 0 | 146 | 134 | -0.09 |
| CP224 | Has Meta Charset | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP428 | Number of Images without Alt Text | 0 | 6.30 | 36 | 3 | 0 | 13 | 2 | 5 | 1 | 0 | 36 | 3 | 0 | -0.09 |
| CP389 | Variations in Name Attributes | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.08 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.08 |
| CPXR002 | Number of HTML Comments | 22 | 31.80 | 89 | 89 | 44 | 3 | 1 | 73 | 28 | 70 | 1 | 9 | 0 | -0.08 |
| CP319 | Has Schema Markup | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.08 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.07 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.60 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.06 |
| CP412b | Has Email | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP481b | Word Count in Meta Description Tag | 28 | 16.90 | 28 | 23 | 0 | 24 | 0 | 25 | 25 | 28 | 0 | 26 | 18 | -0.05 |
| CPXR011 | Variations in Button Tags | 1 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP173 | Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP356 | Variations in I Tags | 5 | 2.40 | 17 | 0 | 0 | 0 | 5 | 0 | 0 | 17 | 0 | 2 | 0 | -0.05 |
| CP313 | Has Privacy Policy | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.04 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.40 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | -0.04 |
| CP207 | Has Contact Page | 0 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CPX003 | Variations in Main Tags | 16 | 39.30 | 286 | 0 | 0 | 286 | 53 | 0 | 0 | 0 | 54 | 0 | 0 | -0.04 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP139 | Variations in Class Attributes | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.04 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CPJLD127 | Has JSON-LD ItemList | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CP426 | Number of Images | 7 | 29.90 | 206 | 14 | 8 | 25 | 5 | 6 | 2 | 20 | 206 | 7 | 6 | -0.03 |
| CP235 | Has Meta Viewport | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.02 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.30 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP213 | Has FavIcon | 1 | 0.60 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.01 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP225 | Has Meta Description | 1 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.01 |
| CP427 | Number of Images with Alt Text | 7 | 23.60 | 170 | 11 | 8 | 12 | 3 | 1 | 1 | 20 | 170 | 4 | 6 | -0.01 |
