This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Glendale Seo #44 www.maxplaces.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.glendale seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.search 10, glendale 10, search engine optimization 10, seo 10, glendale seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, search engine 10, search engine optimization 10, glendale 10, customer 10, company 9, menu 9, expert 8, brand 8, facebook 8, digital marketing 7, keyword 7, clients 7, client 7, keywords 6, advertising 6, experience 6, research 6, algorithm 6, search engines 6, industry 6, ppc 5, google search 4, competition 4, instagram 4, social media marketing 4, arizona 4, internet marketing 4, speed 4, cost 4, information 4, reputation 3, california 3, black hat 3, return on investment 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.default page page 7, grow your business 4 Double Word LSIsearch engine 10, span class 10, div class 10, ul class 10, doctype html 10, post_type menu 8, item menu 8, i class 8, html lang 8, default page 7, social media 7, page menu 7, input type 7, nav class 6, local seo 6, custom menu 6, search engines 6, seo services 6, ' href 5, img class 5, los angeles 5, to work 5, to make 5, css' href 5, css' media 5, link rel 5, link building 5, 1 class 4, to seo 4, li class 4, div style 4, children menu 4, home menu 4, h4 class 4, marketing agency 4, h2 class 3, best seo 3, free seo 3, 2' type 3, button type 3, case studies 3, section class 3, png 300w 3, page status 3Single Word LSIgoogle 10, size 10, icon 10, how 10, search 10, seo 10, website 10, business 10, right 10, wrap 10, div 10, rel 10, image 10, http 10, back 10, title 10, content 10, engine 10, end 10, class 10, custom 10, form 10, service 10, text 10, https 10, top 10, url 10, doctype 10, col 10, use 10, body 10, that 10, alt 10, header 10, footer 10, amp 10, best 10, media 10, head 10, row 10, lang 10, src 10, social 10, 100 10, about 10, height 10, ext 10, app 10, png 10, 0px 10, sub 10, one 10, marketing 10, this 10, pro 10, name 10, page 10, ave 10, not 10, target 10, time 10, container 10, type 10, optimization 10, href 10, item 10, style 10, gen 10, glendale 10, web 10, more 10, site 10, width 10, span 10, data 10, his 10, html 10, ver 10, line 10, build 10, offer 9, bar 9, tel 9, grow 9, object 9, font 9, sites 9, post 9, list 9, load 9, company 9, digital 9, home 9, order 9, nav 9, script 9, template 9, max 9, menu 9, 300 9, screen 9, main 9, pin 9, www 9, logo 9, net 9, background 9, today 9, online 9, css 9, using 9, min 9, email 9, star 9, services 9, call 9, face 9, ranking 9, align 9, view 9, results 9, last 9, campaign 9, full 9, color 9, org 9, center 9, start 9, way 9, what 9, none 9, method 9, work 9, los 9, copy 9, help 9, first 9, wrapper 9, blog 9, tab 9, day 9, bottom 9, img 9, link 9, upload 8, campaigns 8, post_type 8, require 8, left 8, role 8, contact 8, area 8, article 8, just 8, mobile 8, label 8, uploads 8, action 8, aria 8, local 8, high 8, border 8, new 8, real 8, 200 8, improve 8, box 8, effective 8, make 8, strategy 8, brand 8, default 8, free 8, button 8, placeholder 8, phone 8, agency 8, facebook 8, display 8, lead 8, like 8, inner 8, value 8, jpg 8, parent 7, building 7, because 7, sure 7, version 7, info 7, add 7, medium 7, false 7, 2018 7, focus 7, approach 7, navigation 7, block 7, clients 7, deliver 7, srcset 7, table 7, return 7, auto 7, rankings 7, true 7, position 7, 102 7, sizes 7, quality 7, 000 7, input 7, key 7, strategies 7, keyword 7, internet 7, submit 7, hidden 7, organic 7, twitter 7, toggle 7, section 7, youtube 7, ease 7, _blank 7, clear 7, xml 6, 8px 6, close 6, reader 6, check 6, graph 6, child 6, 20px 6, publish 6, well 6, family 6, number 6, status 6, below 6, author 6, professional 6, engines 6, api 6, element 6, then 6, industry 6, current 6, found 6, svg 6, team 6, research 6, generate 6, video 6, layout 6, paid 6, location 6, provide 6, light 6, great 6, sales 6, only 6, group 6, important 6, most 6, linkedin 6, cap 6, responsive 6, owners 5, active 5, looking 5, schema 5, transparent 5, awesome 5, angeles 5, 600 5, hover 5, conversion 5, message 5, select 5, channel 5, 'all' 5, large 5, 400 5, field 5, 768 5, 'https 5, map 5, may 5, hide 5, 300w 5, 'stylesheet' 5, aligncenter 5, 3px 5, rating 5, dist 5, pages 5, entry 5, clearfix 5, noscript 5, 106 5, margin 5, meta 5, 255 5, ppc 5, 8211 5, source 5, css' 5, 160 5, guid 5, 100vw 5, description 5, itemprop 5, enhance 5, 16px 5, required 5, children 5, sidebar 5, fas 5, embed 5, case 5, give 5, quot 5, widget 5, theme 5, date 5, 'text 5, few 5, consider 5, format 5, padding 5, deserve 5, inline 5, 9px 4, plugins 4, path 4, fluid 4, analysis 4, column 4, branding 4, optimized 4, choose 4, getting 4, 500 4, 5px 4, 1024w 4, affordable 4, heading 4, powerful 4, complete 4, while 4, posts 4, reviews 4, including 4, fill 4, plus 4, 1px 4, 50px 4, instagram 4, stick 4, 480 4, dropdown 4, items 4, device 4, 768w 4, rss 4, itemscope 4, mix 4, such 4, 147 4, slider 4, wordpress 4, 038 4, details 4, weight 4, drop 4, itemtype 4, textarea 4, multi 4, var 4, slide 4, sticky 4, primary 4, tools 4, before 4, fff 4, both 4, visitors 4, core 4, techniques 4, general 4, attachment 4, public 4, flex 4, uses 4, solid 3, tabindex 3, cdn 3, 800 3, relative 3, after 3, brands 3, address 3, 10px 3, 700 3, radius 3, which 3, desktop 3, widget_nav_menu 3, better 3, management 3, promotion 3, rgba 3, tablet 3, context 3, animation 3, skin 3, skip 3, share 3, health 3, 100px 3, php 3, fine 3, function 3, ffffff 3, sitemap 3, separator 3, feed 3, 215 3, consumer 3, rocket 3, 232 3, 234 3, 116 3, above 3, envelope 3, letter 3, boost 3, fade 3, receive 3, progress 3, relations 3, those 3, overlay 3, improving 3, commerce 3, 177 3, yes 3, icons 3, window 3, prefix 3, backlink 3, images 3, consultation 3, methods 3, fontawesome 3, regular 3, means 3, backlinks 3, 14px 3, float 3, assets 3, overflow 3, 13px 3, studies 3, motion 3, resources 3 |
| Factor ID | Factor Name | #44 maxplaces.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 18 | 23.90 | 28 | 26 | 24 | 17 | 22 | 23 | 27 | 28 | 28 | 16 | 28 | -0.55 |
| CP470a | Exact Match in the HTML Tag | 1 | 4.80 | 16 | 5 | 5 | 1 | 0 | 6 | 6 | 16 | 6 | 1 | 2 | -0.50 |
| ENT018 | Entities in Sentences | 29 | 85.10 | 182 | 69 | 54 | 42 | 71 | 79 | 80 | 182 | 83 | 53 | 138 | -0.48 |
| CP469 | Variations in Sentences | 12 | 29.10 | 74 | 13 | 15 | 4 | 21 | 46 | 30 | 53 | 15 | 20 | 74 | -0.45 |
| CP134a | Exact Match in Body Tag | 1 | 11.80 | 81 | 9 | 11 | 1 | 0 | 0 | 6 | 81 | 6 | 1 | 3 | -0.44 |
| CP468 | Number of Sentences | 17 | 46.80 | 84 | 22 | 24 | 38 | 40 | 71 | 71 | 84 | 41 | 18 | 59 | -0.42 |
| CP465 | Variations in P Tags | 15 | 45.70 | 99 | 45 | 25 | 8 | 0 | 73 | 41 | 99 | 44 | 31 | 91 | -0.41 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 1.20 | 3 | 1 | 3 | 1 | 0 | 2 | 0 | 3 | 1 | 0 | 1 | -0.40 |
| CP158 | Variations making whole H1-H6 Tags | 2 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.40 |
| CP469a | Exact Match in Sentences | 0 | 1.10 | 4 | 1 | 2 | 0 | 0 | 2 | 4 | 2 | 0 | 0 | 0 | -0.40 |
| ENT003 | Entities in H2 Tags | 3 | 5.00 | 14 | 0 | 2 | 4 | 0 | 7 | 13 | 14 | 4 | 3 | 3 | -0.40 |
| CP348 | Has Video | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.37 |
| CP452 | Number of Videos | 0 | 0.80 | 2 | 0 | 1 | 0 | 0 | 2 | 1 | 2 | 0 | 0 | 2 | -0.36 |
| CP161 | Variations in H1-H6 Tags | 14 | 10.10 | 24 | 8 | 6 | 3 | 2 | 15 | 6 | 24 | 6 | 8 | 23 | -0.36 |
| CP381a | Exact Match in Meta Descriptions | 2 | 0.60 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.36 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.35 |
| CP470 | Variations in the HTML Tag | 68 | 136.80 | 328 | 100 | 63 | 22 | 184 | 129 | 96 | 279 | 89 | 78 | 328 | -0.35 |
| ENT004 | Entities in H3 Tags | 5 | 3.60 | 17 | 1 | 2 | 1 | 0 | 3 | 0 | 3 | 5 | 4 | 17 | -0.35 |
| CPX010 | Variations in Div Tags | 66 | 111.00 | 313 | 95 | 59 | 22 | 71 | 108 | 47 | 278 | 46 | 71 | 313 | -0.35 |
| CP150a | Exact Match in H1 Tags | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.34 |
| CP352 | Has YouTube Embed | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.34 |
| ENT005 | Entities in H4 Tags | 0 | 2.60 | 7 | 3 | 1 | 3 | 0 | 3 | 2 | 7 | 1 | 0 | 6 | -0.34 |
| CP483a | Exact Match in the Title Tag | 2 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.33 |
| CP455 | Number of YouTube Embeds | 0 | 0.60 | 2 | 0 | 1 | 0 | 0 | 2 | 1 | 2 | 0 | 0 | 0 | -0.33 |
| CP160 | Leading Variations in H1-H6 Tags | 6 | 2.70 | 5 | 2 | 2 | 2 | 0 | 5 | 2 | 4 | 3 | 3 | 4 | -0.33 |
| CP157 | Variations in H1, H2, and H3 Tags | 14 | 7.40 | 23 | 4 | 3 | 2 | 2 | 8 | 6 | 14 | 4 | 8 | 23 | -0.33 |
| CP128 | Variations in Alt Attributes | 16 | 3.70 | 7 | 1 | 2 | 0 | 0 | 6 | 7 | 6 | 6 | 7 | 2 | -0.33 |
| CP165 | Variations in H2 Tags | 7 | 1.20 | 5 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 5 | -0.32 |
| ENT001 | Entities in HTML Tag | 431 | 312.50 | 626 | 224 | 206 | 166 | 409 | 365 | 171 | 626 | 577 | 159 | 222 | -0.32 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.32 |
| CP153 | Variations in H1 and H2 Tags | 6 | 4.50 | 11 | 3 | 2 | 2 | 2 | 6 | 6 | 11 | 3 | 5 | 5 | -0.32 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.31 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 2 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.31 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.31 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.30 |
| CP492b | Unabridged Word Count | 533 | 1483.60 | 2749 | 971 | 1322 | 909 | 1076 | 1885 | 1734 | 2749 | 1276 | 533 | 2381 | -0.30 |
| CP492 | Word Count | 454 | 1222.10 | 2310 | 798 | 1041 | 699 | 917 | 1534 | 1399 | 2310 | 1084 | 451 | 1988 | -0.30 |
| CP169 | Variations in H3 Tags | 8 | 2.90 | 18 | 1 | 1 | 0 | 0 | 2 | 0 | 3 | 1 | 3 | 18 | -0.30 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.29 |
| CPXR003 | Number of Heading Tags | 13 | 17.30 | 35 | 16 | 14 | 15 | 1 | 18 | 24 | 27 | 18 | 5 | 35 | -0.29 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.29 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 6 | 2.40 | 4 | 2 | 1 | 1 | 0 | 4 | 2 | 4 | 3 | 3 | 4 | -0.28 |
| CP177 | Variations in H4-H6 Tags | 0 | 2.70 | 10 | 4 | 3 | 1 | 0 | 7 | 0 | 10 | 2 | 0 | 0 | -0.27 |
| QS003 | Number of Questions | 1 | 6.00 | 19 | 4 | 2 | 12 | 1 | 11 | 8 | 19 | 1 | 0 | 2 | -0.27 |
| CP484 | Leading Variations in Title Tag | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.27 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.27 |
| CP159 | Exact Match making whole H1-H6 Tags | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.27 |
| QS004 | Number of Questions In Headings | 0 | 1.70 | 6 | 2 | 2 | 0 | 0 | 5 | 1 | 6 | 1 | 0 | 0 | -0.26 |
| CP129 | Variations in A Tags | 11 | 19.50 | 100 | 18 | 3 | 2 | 24 | 18 | 2 | 12 | 5 | 11 | 100 | -0.26 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | -0.26 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CP168 | Leading Variations in H3 Tags | 3 | 0.80 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | 1 | 2 | -0.26 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.26 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CP375 | Variations in LI Tags | 7 | 5.40 | 16 | 4 | 3 | 1 | 0 | 7 | 2 | 5 | 9 | 7 | 16 | -0.26 |
| CP356 | Variations in I Tags | 4 | 4.10 | 19 | 0 | 0 | 0 | 0 | 0 | 0 | 19 | 3 | 0 | 19 | -0.25 |
| CP467 | Variations in Section Tags | 39 | 41.40 | 214 | 56 | 0 | 0 | 0 | 85 | 0 | 3 | 56 | 0 | 214 | -0.25 |
| CP364 | Is OpenGraph Type Article | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.25 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.24 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.24 |
| CPXR24 | Number of P Tags | 16 | 42.20 | 178 | 22 | 9 | 33 | 0 | 50 | 54 | 178 | 32 | 13 | 31 | -0.24 |
| CP173 | Variations in H4 Tags | 0 | 1.60 | 7 | 1 | 1 | 1 | 0 | 7 | 0 | 6 | 0 | 0 | 0 | -0.23 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.23 |
| CP134 | Variations in Body Tag | 68 | 123.70 | 326 | 100 | 63 | 22 | 184 | 0 | 96 | 279 | 89 | 78 | 326 | -0.23 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.23 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.23 |
| CP150 | Exact Match making whole H1 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.22 |
| QS008 | Number of Questions In H4 Tags | 0 | 1.20 | 5 | 1 | 0 | 0 | 0 | 5 | 0 | 5 | 1 | 0 | 0 | -0.22 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.22 |
| CP124a | Variations in Absolute URLs | 11 | 25.10 | 117 | 33 | 26 | 4 | 1 | 12 | 35 | 117 | 18 | 3 | 2 | -0.21 |
| CPJLD264 | Has JSON-LD VideoObject | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CP164 | Leading Variations in H2 Tags | 2 | 0.90 | 2 | 0 | 0 | 0 | 0 | 2 | 2 | 2 | 1 | 1 | 1 | -0.20 |
| CP337 | Has Schema Rating | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP166 | Variations making whole H3 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.20 |
| CP137 | Variations in the Canonical URL | 2 | 1.60 | 4 | 2 | 2 | 0 | 2 | 4 | 2 | 2 | 2 | 0 | 0 | -0.20 |
| CP376 | Variations making whole LI Tags | 3 | 0.60 | 2 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | -0.20 |
| CP149 | Variations making whole H1 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.19 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP318 | Has RSS Link | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.19 |
| CP345 | Has Terms of Service | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.19 |
| CP142 | Variations in Em Tags | 0 | 0.70 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 2 | 0 | 0 | -0.18 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP465c | Variations in script Tags | 0 | 21.20 | 76 | 31 | 0 | 4 | 19 | 76 | 6 | 54 | 9 | 4 | 9 | -0.18 |
| CP127 | Variations in A Tag HREFs | 7 | 19.40 | 107 | 19 | 3 | 4 | 24 | 10 | 1 | 6 | 4 | 16 | 107 | -0.17 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP473 | Variations in Strong Tags | 0 | 6.20 | 28 | 0 | 1 | 0 | 0 | 9 | 1 | 21 | 28 | 2 | 0 | -0.17 |
| CP207 | Has Contact Page | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.17 |
| CP451 | Number of US Phone Numbers | 1 | 3.00 | 9 | 0 | 5 | 1 | 2 | 5 | 0 | 0 | 2 | 6 | 9 | -0.17 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.16 |
| CP162 | Variations making whole H2 Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CP386 | Variations in Meta Twitter Description | 2 | 1.30 | 5 | 5 | 1 | 2 | 0 | 0 | 0 | 3 | 0 | 0 | 2 | -0.16 |
| CP426 | Number of Images | 34 | 13.80 | 27 | 6 | 10 | 6 | 0 | 14 | 27 | 7 | 18 | 23 | 27 | -0.16 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.16 |
| CP427 | Number of Images with Alt Text | 32 | 9.60 | 22 | 4 | 8 | 1 | 0 | 8 | 22 | 6 | 4 | 22 | 21 | -0.16 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.16 |
| CP322 | Has Schema Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CP125 | Variations making whole A Tags | 2 | 0.80 | 2 | 2 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | -0.15 |
| CP234 | Has Meta Twitter Content | 1 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.15 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.15 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.15 |
| ENT002 | Entities in H1 Tags | 1 | 1.70 | 4 | 2 | 3 | 2 | 1 | 1 | 0 | 4 | 2 | 1 | 1 | -0.15 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.15 |
| CP380 | Meta Description Length | 147 | 165.80 | 223 | 169 | 157 | 223 | 146 | 152 | 175 | 164 | 155 | 166 | 151 | -0.15 |
| CP231 | Has Meta Twitter Description | 1 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.15 |
| CP428 | Number of Images without Alt Text | 2 | 4.20 | 14 | 2 | 2 | 5 | 0 | 6 | 5 | 1 | 14 | 1 | 6 | -0.14 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.14 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP233 | Has Meta Twitter Site | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP230 | Has Meta Twitter Cards | 1 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.14 |
| ENT008 | Entities in Meta Description Tag | 2 | 2.90 | 7 | 3 | 1 | 6 | 1 | 1 | 1 | 7 | 3 | 5 | 1 | -0.13 |
| CP388 | Variations in Meta Twitter Content | 2 | 1.20 | 4 | 3 | 2 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 4 | -0.13 |
| CP383 | Variations in Meta OpenGraph Description | 2 | 1.90 | 5 | 5 | 1 | 2 | 0 | 4 | 0 | 3 | 2 | 0 | 2 | -0.13 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP471 | Variations in Span Tags | 8 | 5.20 | 14 | 0 | 14 | 2 | 0 | 9 | 0 | 13 | 5 | 3 | 6 | -0.13 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.13 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.13 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CPXX888 | Number of HTML Tags | 482 | 534.60 | 839 | 215 | 542 | 256 | 707 | 496 | 310 | 784 | 832 | 365 | 839 | -0.12 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.12 |
| CP181 | Variations in H5 Tags | 0 | 0.90 | 4 | 3 | 2 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | -0.11 |
| CP474 | Variations making whole Strong Tags | 0 | 0.90 | 7 | 0 | 0 | 0 | 0 | 0 | 1 | 7 | 0 | 1 | 0 | -0.11 |
| CP185 | Variations in H6 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.11 |
| CP372 | I Tag Exact Matches | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.10 |
| CP381 | Variations in Meta Descriptions | 2 | 2.40 | 5 | 5 | 1 | 2 | 3 | 1 | 1 | 3 | 2 | 4 | 2 | -0.10 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP139 | Variations in Class Attributes | 0 | 2.90 | 14 | 4 | 0 | 2 | 0 | 14 | 2 | 5 | 0 | 0 | 2 | -0.09 |
| CP481b | Word Count in Meta Description Tag | 26 | 25.70 | 34 | 26 | 23 | 34 | 25 | 23 | 28 | 23 | 25 | 27 | 23 | -0.08 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.08 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.08 |
| ENT009 | Entities in Title Tag | 3 | 2.30 | 6 | 2 | 1 | 3 | 1 | 3 | 1 | 2 | 2 | 6 | 2 | -0.08 |
| CPXR004 | Number of H1 Tags | 1 | 1.20 | 3 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP228 | Has Meta Robots | 1 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP489 | Variations in U Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.08 |
| CP223 | Has Meta Author | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CPX003 | Variations in Main Tags | 0 | 23.80 | 93 | 0 | 0 | 0 | 0 | 93 | 89 | 0 | 0 | 56 | 0 | -0.07 |
| ENT007 | Entities in H6 Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | -0.06 |
| CP126a | Exact Match in A Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.06 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.06 |
| CPXR018 | Variations in Nav Tags | 4 | 3.30 | 10 | 10 | 4 | 2 | 0 | 4 | 0 | 2 | 4 | 7 | 0 | -0.06 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP347 | Has US Phone Number | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.06 |
| CP313 | Has Privacy Policy | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.06 |
| CP152 | Variations in H1 Tags | 2 | 1.40 | 2 | 1 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | -0.05 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.05 |
| CP225 | Has Meta Description | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP204 | Has Canonical URL | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.05 |
| CP309 | Has OpenGraph Image | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.05 |
| CP490 | Variations making whole U Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.05 |
| CP425 | Number of HTTPS Links | 33 | 69.70 | 230 | 31 | 31 | 19 | 119 | 75 | 17 | 59 | 60 | 56 | 230 | -0.05 |
| CP418 | Number of Forms | 1 | 1.40 | 2 | 2 | 0 | 2 | 1 | 2 | 1 | 2 | 2 | 0 | 2 | -0.04 |
| CPXR015 | Variations in Figure Tags | 12 | 2.20 | 22 | 0 | 22 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.40 | 4 | 3 | 2 | 2 | 0 | 1 | 0 | 1 | 1 | 0 | 4 | -0.04 |
| CP213z | Has Form | 1 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.04 |
| CP479a | Title Has Best | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.04 |
| CP477 | Variations in Title Attributes | 0 | 1.00 | 5 | 0 | 1 | 1 | 0 | 0 | 1 | 5 | 2 | 0 | 0 | -0.03 |
| CP472 | Variations making whole Span Tags | 1 | 0.70 | 3 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | -0.03 |
| CP203 | Has Apple Touch Icon | 1 | 0.50 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.02 |
| ENT006 | Entities in H5 Tags | 0 | 1.30 | 8 | 3 | 2 | 0 | 0 | 0 | 0 | 8 | 0 | 0 | 0 | -0.02 |
| CP338 | Has Schema Review | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CPX013 | Variations in Footer Tags | 0 | 5.90 | 32 | 32 | 5 | 0 | 0 | 11 | 0 | 0 | 0 | 11 | 0 | -0.01 |
| CP438 | Number of Meta Keywords | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.00 |
| CP355 | Variations in ID Attributes | 0 | 0.60 | 3 | 3 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.00 |
