This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Gilbert Seo #27 www.upwork.com
|
About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.gilbert seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.gilbert 10, gilbert seo 10, seo 10, search engine optimization 9, seo gilbert 5 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, bot 10, expert 9, arizona 9, search engine optimization 9, digital marketing 8, brand 8, keyword 7, search engines 6, keywords 5, pricing 5, tucson 4, promise 3, reputation management 3, internet marketing 3, social media marketing 3, investment 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.gilbert seo company 5, default page page 5, gilbert seo agency 4, marketing and seo 3, gilbert seo services 3, grow your business 3 Double Word LSIgilbert seo 10, span class 10, div class 10, doctype html 10, img src 9, local seo 9, page menu 9, post_type menu 9, item menu 9, seo agency 9, digital marketing 8, nav class 8, seo company 8, h1 class 8, i class 8, ul class 8, img class 7, html lang 7, seo services 7, header class 7, span style 6, h2 class 6, p class 6, h3 class 6, li class 6, to make 6, search engines 6, section class 6, first page 5, custom menu 5, h4 class 5, div data 5, to help 5, to find 5, we provide 5, on page 5, children menu 5, default page 5, png 300w 5, ' href 4, elementor elementor 4, wrap elementor 4, boxed elementor 4, column elementor 4, link elementor 4, element elementor 4, f elementor 4, container elementor 4, default elementor 4, link rel 4, section elementor 4, marketing services 4, page seo 4, page status 4, 100 elementor 4, button elementor 4, widget elementor 4, title elementor 4, page elementor 4, company that 4, img width 4, editor elementor 4, 50 elementor 4, on investment 3, 96 elementor 3, to understand 3, to perform 3, to grow 3, height elementor 3, that mean 3, h2 style 3, sure that 3, privacy policy 3, full size 3, is like 3, do not 3, left elementor 3, center elementor 3, 25 elementor 3, best seo 3, 33 elementor 3, read more 3, middle elementor 3, internet marketing 3, learn more 3, iframe src 3, top elementor 3Single Word LSIgoogle 10, size 10, left 10, website 10, wrap 10, http 10, engine 10, end 10, service 10, businesses 10, local 10, top 10, gilbert 10, col 10, body 10, read 10, alt 10, 201 10, amp 10, row 10, lang 10, app 10, default 10, services 10, marketing 10, ass 10, pre 10, page 10, hidden 10, button 10, target 10, container 10, style 10, more 10, width 10, market 10, _blank 10, icon 10, how 10, search 10, seo 10, business 10, column 10, right 10, div 10, contact 10, image 10, title 10, content 10, load 10, company 10, class 10, custom 10, form 10, text 10, https 10, template 10, off 10, doctype 10, mail 10, use 10, that 10, box 10, src 10, social 10, email 10, one 10, open 10, type 10, optimization 10, href 10, work 10, site 10, span 10, data 10, html 10, ver 10, img 10, link 10, object 9, post 9, rel 9, list 9, mobile 9, order 9, nav 9, script 9, ever 9, footer 9, media 9, eve 9, let 9, png 9, call 9, align 9, name 9, full 9, color 9, center 9, what 9, time 9, enter 9, item 9, provide 9, phone 9, small 9, section 9, wrapper 9, clear 9, bar 9, fix 9, rank 9, post_type 9, see 9, set 9, back 9, client 9, digital 9, very 9, action 9, menu 9, 300 9, able 9, main 9, www 9, background 9, header 9, position 9, head 9, about 9, height 9, sub 9, min 9, mit 9, star 9, org 9, none 9, val 9, place 9, agency 9, here 9, line 9, cat 9, value 9, inf 9, address 8, ret 8, aren 8, label 8, uploads 8, desig 8, aria 8, heading 8, screen 8, traffic 8, border 8, new 8, clearfix 8, design 8, cro 8, element 8, 000 8, input 8, view 8, submit 8, show 8, description 8, start 8, way 8, twitter 8, widget 8, his 8, inner 8, ease 8, jpg 8, customer 8, grow 8, sites 8, some 8, rate 8, just 8, home 8, 2019 8, tablet 8, field 8, map 8, table 8, url 8, logo 8, true 8, 100 8, edit 8, them 8, current 8, middle 8, svg 8, face 8, ranking 8, this 8, desc 8, every 8, method 8, scroll 8, word 8, copy 8, facebook 8, lead 8, help 8, first 8, tab 8, only 8, tag 8, like 8, bottom 8, detail 7, role 7, area 7, adv 7, number 7, 400 7, srcset 7, pin 7, unit 7, 200 7, rect 7, margin 7, 480 7, classic 7, source 7, results 7, overlay 7, not 7, now 7, when 7, lazy 7, theme 7, display 7, day 7, square 7, win 7, parent 7, strong 7, term 7, customers 7, info 7, take 7, hover 7, navigation 7, clients 7, max 7, complete 7, auto 7, rankings 7, best 7, repeat 7, make 7, they 7, boxed 7, key 7, strategies 7, ratio 7, maps 7, know 7, placeholder 7, layout 7, location 7, date 7, blog 7, good 6, tip 6, visibility 6, lack 6, medium 6, divider 6, there 6, years 6, block 6, understand 6, even 6, city 6, 300w 6, real 6, improve 6, try 6, today 6, 221 6, prev 6, state 6, where 6, iframe 6, video 6, required 6, slide 6, quot 6, editor 6, nth 6, great 6, experience 6, format 6, most 6, important 6, why 6, fit 6, sure 6, font 6, dir 6, which 6, count 6, 2000 6, month 6, false 6, 500 6, large 6, index 6, status 6, websites 6, high 6, find 6, noscript 6, sizes 6, engines 6, meta 6, btn 6, quest 6, look 6, 8217 6, internet 6, drop 6, vertical 6, kit 6, organic 6, icons 6, noopener 6, goal 6, 'http 6, sales 6, development 6, cap 6, ready 6, responsive 6, without 5, these 5, xml 5, because 5, near 5, scott 5, learn 5, keywords 5, child 5, perform 5, scottsdale 5, well 5, focus 5, animation 5, 20xmlns 5, other 5, toc 5, question 5, links 5, always 5, roi 5, times 5, strategy 5, forms 5, css 5, professional 5, companies 5, pack 5, dropdown 5, anim 5, items 5, rform 5, found 5, ast 5, leads 5, fields 5, next 5, yes 5, pricing 5, embed 5, lazyload 5, plan 5, los 5, padding 5, rest 5, also 5, mean 5, earn 5, front 5, user 5, going 5, looking 5, testimonial 5, origin 5, publish 5, served 5, 768 5, works 5, world 5, 3px 5, separator 5, disc 5, code 5, control 5, online 5, rocket 5, cover 5, firm 5, goals 5, based 5, svg' 5, bui 5, experts 5, 169 5, 100vw 5, update 5, gap 5, children 5, terms 5, sidebar 5, 3csvg 5, toggle 5, space 5, portfolio 5, 20viewbox 5, sent 5, cost 5, growth 5, themes 4, much 4, 8px 4, after 4, close 4, empty 4, reg 4, widget_type 4, article 4, aside 4, 1024 4, success 4, expanded 4, better 4, family 4, scrolling 4, handle 4, 4px 4, isn't 4, 'https 4, arrow 4, burger 4, settings 4, below 4, monthly 4, 2px 4, direction 4, specific 4, advertising 4, api 4, does 4, builder 4, team 4, through 4, slider 4, things 4, budget 4, textwidget 4, weight 4, spacer 4, news 4, textarea 4, case 4, sticky 4, primary 4, element_type 4, layer 4, modern 4, means 4, background_background 4, before 4, simple 4, group 4, job 4, part 4, point 4, attachment 4, process 4, original 4, ltr 4, inline 4, simply 4, account 4, plugins 4, tabindex 4, testimonials 4, 700 4, 7px 4, branding 4, radius 4, modal 4, needs 4, 200' 4, helps 4, optimized 4, 20px 4, 2017 4, big 4, output 4, elementor 4, angle 4, within 4, 'stylesheet' 4, return 4, office 4, while 4, posts 4, plus 4, entry 4, expand 4, pointer 4, then 4, something 4, badge 4, outline 4, fade 4, single 4, project 4, horizontal 4, details 4, css' 4, ops 4, speed 4, frameborder 4, prefix 4, review 4, stylesheet 4, thumb 4, columns 4, tools 4, depth 4, float 4, should 4, populated 4, send 4, youtube 4, linkedin 4, retina 4, follow 4, performance 4, currently 4, landscape 4, owners 3, laptop 3, quote 3, solid 3, investment 3, parallax 3, 1000 3, aspect 3, policy 3, reader 3, making 3, sans 3, check 3, stretch 3, 855 3, message 3, channel 3, period 3, shape 3, 404 3, valid 3, share 3, specialists 3, 665 3, 666 3, full_width 3, function 3, less 3, 450 3, 696 3, working 3, optimizing 3, cache 3, letter 3, nofollow 3, sizing 3, 255 3, takes 3, absolute 3, repeater 3, featured 3, slides 3, lib 3, white 3, 038 3, last 3, bold 3, 298 3, hours 3, shadow 3, preload 3, give 3, images 3, card 3, gain 3, reverse 3, indicator 3, fitvids 3, hit 3, overflow 3, few 3, potential 3, fff 3, done 3, both 3, webkit 3, designed 3, underline 3, tooltip 3, bring 3, strict 3, profile 3, active 3, easy 3, affect 3, transparent 3, spacing 3, national 3, partner 3, promise 3, autoplay 3, desktop 3, notice 3, fitvidscompatible 3, 5px 3, 512 3, products 3, file 3, may 3, could 3, avatar 3, hide 3, edge 3, level 3, author 3, fill 3, transform 3, highly 3, determine 3, 1px 3, quality 3, audit 3, 60px 3, 147 3, available 3, loop 3, support 3, higher 3, privacy 3, commerce 3, normal 3, previous 3, again 3, 80px 3, between 3, linking 3, var 3, busting 3, range 3, across 3, event 3, regular 3, plain 3, sage 3, gif 3, scale 3, error 3, flex 3, track 3, match 3 |
| Factor ID | Factor Name | #27 upwork.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 0 | 8.00 | 21 | 3 | 5 | 9 | 9 | 3 | 21 | 6 | 18 | 4 | 2 | -0.57 |
| ENT000a | Number of Entities Used | 11 | 17.10 | 56 | 11 | 19 | 11 | 7 | 10 | 21 | 7 | 16 | 13 | 56 | -0.53 |
| CP483a | Exact Match in the Title Tag | 0 | 1.00 | 2 | 1 | 1 | 0 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | -0.52 |
| CP153 | Variations in H1 and H2 Tags | 3 | 6.50 | 19 | 5 | 8 | 4 | 1 | 6 | 19 | 4 | 12 | 4 | 2 | -0.52 |
| CP134a | Exact Match in Body Tag | 0 | 14.00 | 58 | 4 | 0 | 20 | 10 | 3 | 58 | 8 | 28 | 0 | 9 | -0.51 |
| CP161 | Variations in H1-H6 Tags | 8 | 10.00 | 21 | 7 | 17 | 4 | 2 | 12 | 21 | 4 | 18 | 5 | 10 | -0.50 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.60 | 5 | 3 | 1 | 0 | 1 | 3 | 5 | 1 | 1 | 1 | 0 | -0.50 |
| CP157 | Variations in H1, H2, and H3 Tags | 8 | 8.70 | 21 | 7 | 11 | 4 | 2 | 12 | 21 | 4 | 17 | 5 | 4 | -0.48 |
| CP165 | Variations in H2 Tags | 1 | 3.30 | 6 | 6 | 4 | 4 | 6 | 6 | 1 | 1 | 0 | 0 | 5 | -0.46 |
| CP231 | Has Meta Twitter Description | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.44 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.70 | 4 | 1 | 1 | 0 | 0 | 0 | 4 | 0 | 1 | 0 | 0 | -0.44 |
| CP128 | Variations in Alt Attributes | 38 | 5.80 | 14 | 2 | 8 | 2 | 0 | 14 | 8 | 8 | 4 | 12 | 0 | -0.43 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.30 | 3 | 3 | 0 | 1 | 1 | 2 | 1 | 0 | 2 | 0 | 3 | -0.42 |
| CPX010 | Variations in Div Tags | 76 | 105.50 | 290 | 31 | 84 | 98 | 21 | 62 | 251 | 29 | 143 | 46 | 290 | -0.42 |
| ENT001 | Entities in HTML Tag | 48 | 291.70 | 875 | 311 | 169 | 162 | 222 | 293 | 350 | 94 | 349 | 92 | 875 | -0.42 |
| CP469 | Variations in Sentences | 6 | 21.80 | 63 | 6 | 54 | 38 | 3 | 12 | 63 | 4 | 20 | 10 | 8 | -0.42 |
| CP234 | Has Meta Twitter Content | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.41 |
| CP469a | Exact Match in Sentences | 0 | 1.70 | 8 | 0 | 1 | 4 | 1 | 0 | 8 | 1 | 0 | 1 | 1 | -0.41 |
| ENT018 | Entities in Sentences | 15 | 32.30 | 61 | 21 | 50 | 32 | 13 | 12 | 58 | 10 | 33 | 33 | 61 | -0.40 |
| CP470 | Variations in the HTML Tag | 80 | 124.30 | 392 | 31 | 129 | 105 | 21 | 64 | 251 | 29 | 158 | 63 | 392 | -0.40 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.38 |
| CP388 | Variations in Meta Twitter Content | 2 | 1.30 | 2 | 2 | 0 | 2 | 2 | 2 | 2 | 0 | 2 | 0 | 1 | -0.38 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.38 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.90 | 2 | 1 | 0 | 1 | 0 | 2 | 1 | 0 | 1 | 2 | 1 | -0.38 |
| CPXR003 | Number of Heading Tags | 34 | 23.40 | 99 | 15 | 20 | 6 | 11 | 13 | 25 | 9 | 25 | 11 | 99 | -0.37 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.37 |
| CP137 | Variations in the Canonical URL | 2 | 1.60 | 4 | 2 | 4 | 0 | 0 | 2 | 2 | 0 | 2 | 2 | 2 | -0.37 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.60 | 2 | 1 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | 0 | 1 | -0.37 |
| ENT003 | Entities in H2 Tags | 0 | 1.50 | 5 | 1 | 2 | 0 | 0 | 0 | 5 | 5 | 0 | 1 | 1 | -0.36 |
| CP465 | Variations in P Tags | 2 | 29.50 | 76 | 11 | 71 | 52 | 14 | 15 | 76 | 4 | 21 | 24 | 7 | -0.36 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.36 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.36 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 2 | 0 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.36 |
| CP452 | Number of Videos | 0 | 0.40 | 2 | 0 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.36 |
| QS004 | Number of Questions In Headings | 0 | 1.80 | 7 | 0 | 5 | 1 | 1 | 0 | 7 | 0 | 2 | 0 | 2 | -0.35 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.80 | 4 | 3 | 4 | 1 | 1 | 2 | 1 | 0 | 1 | 2 | 3 | -0.34 |
| CP471 | Variations in Span Tags | 0 | 9.60 | 23 | 6 | 7 | 16 | 5 | 8 | 19 | 0 | 23 | 3 | 9 | -0.34 |
| CPX013 | Variations in Footer Tags | 2 | 5.50 | 31 | 0 | 11 | 0 | 2 | 0 | 6 | 0 | 31 | 5 | 0 | -0.33 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 2.30 | 6 | 5 | 3 | 0 | 2 | 6 | 2 | 1 | 1 | 1 | 2 | -0.33 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.33 |
| CPXR24 | Number of P Tags | 13 | 29.70 | 71 | 19 | 71 | 52 | 18 | 16 | 68 | 1 | 28 | 22 | 2 | -0.33 |
| CP126a | Exact Match in A Tags | 0 | 1.70 | 8 | 0 | 0 | 0 | 3 | 0 | 1 | 1 | 8 | 1 | 3 | -0.33 |
| CP129 | Variations in A Tags | 8 | 21.80 | 105 | 6 | 19 | 0 | 3 | 11 | 23 | 2 | 33 | 16 | 105 | -0.32 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.32 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.32 |
| QS003 | Number of Questions | 0 | 4.50 | 16 | 0 | 11 | 6 | 2 | 1 | 16 | 0 | 5 | 1 | 3 | -0.32 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.32 |
| CP427 | Number of Images with Alt Text | 25 | 8.90 | 32 | 16 | 10 | 3 | 0 | 32 | 12 | 4 | 2 | 10 | 0 | -0.32 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.32 |
| CPXX888 | Number of HTML Tags | 642 | 609.90 | 1393 | 525 | 574 | 351 | 442 | 482 | 786 | 104 | 1164 | 278 | 1393 | -0.32 |
| CP310 | Has OpenGraph Type | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.31 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 2.20 | 6 | 5 | 2 | 0 | 2 | 6 | 2 | 1 | 1 | 1 | 2 | -0.31 |
| CP152 | Variations in H1 Tags | 1 | 1.60 | 3 | 1 | 1 | 1 | 2 | 2 | 3 | 3 | 1 | 1 | 1 | -0.31 |
| CP467 | Variations in Section Tags | 0 | 36.90 | 105 | 24 | 101 | 55 | 12 | 37 | 105 | 0 | 0 | 35 | 0 | -0.31 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.80 | 6 | 0 | 0 | 1 | 1 | 0 | 6 | 0 | 0 | 0 | 0 | -0.31 |
| CP468 | Number of Sentences | 33 | 38.30 | 111 | 10 | 111 | 52 | 11 | 17 | 93 | 4 | 31 | 24 | 30 | -0.30 |
| CP492 | Word Count | 897 | 953.30 | 2413 | 408 | 2413 | 1124 | 337 | 453 | 2008 | 123 | 894 | 1032 | 741 | -0.30 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.30 |
| CP492b | Unabridged Word Count | 1100 | 1178.70 | 3077 | 489 | 3077 | 1388 | 387 | 531 | 2550 | 147 | 1092 | 1275 | 851 | -0.30 |
| ENT004 | Entities in H3 Tags | 0 | 6.00 | 46 | 2 | 2 | 0 | 0 | 3 | 2 | 0 | 3 | 2 | 46 | -0.29 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.29 |
| CP124a | Variations in Absolute URLs | 1 | 43.70 | 180 | 5 | 12 | 42 | 2 | 11 | 124 | 4 | 48 | 9 | 180 | -0.29 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.29 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.60 | 2 | 1 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | 0 | 1 | -0.28 |
| CP381 | Variations in Meta Descriptions | 7 | 1.90 | 3 | 3 | 2 | 1 | 1 | 2 | 1 | 2 | 2 | 2 | 3 | -0.28 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.50 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 0 | 1 | 1 | 1 | -0.27 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.27 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.27 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.30 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 6 | -0.27 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.27 |
| CP375 | Variations in LI Tags | 9 | 10.60 | 34 | 6 | 23 | 0 | 0 | 7 | 16 | 3 | 34 | 9 | 8 | -0.27 |
| CP134 | Variations in Body Tag | 79 | 105.10 | 392 | 31 | 0 | 105 | 21 | 64 | 251 | 29 | 158 | 0 | 392 | -0.27 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CP169 | Variations in H3 Tags | 5 | 2.20 | 6 | 2 | 3 | 0 | 1 | 6 | 2 | 0 | 5 | 1 | 2 | -0.26 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CP426 | Number of Images | 29 | 22.80 | 89 | 32 | 16 | 3 | 4 | 34 | 22 | 5 | 7 | 16 | 89 | -0.26 |
| CPXR015 | Variations in Figure Tags | 0 | 1.00 | 10 | 0 | 0 | 0 | 0 | 10 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CP233 | Has Meta Twitter Site | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.25 |
| CP203 | Has Apple Touch Icon | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.25 |
| CP149 | Variations making whole H1 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.25 |
| CP318 | Has RSS Link | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.25 |
| CP465c | Variations in script Tags | 6 | 26.90 | 85 | 17 | 65 | 5 | 10 | 15 | 22 | 0 | 85 | 46 | 4 | -0.23 |
| CP380 | Meta Description Length | 297 | 153.50 | 222 | 143 | 194 | 137 | 140 | 145 | 140 | 108 | 155 | 151 | 222 | -0.23 |
| CP451 | Number of US Phone Numbers | 1 | 2.50 | 6 | 2 | 5 | 0 | 1 | 1 | 2 | 3 | 6 | 3 | 2 | -0.23 |
| CP139 | Variations in Class Attributes | 0 | 1.40 | 8 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 8 | 0 | 0 | -0.23 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.70 | 3 | 2 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 1 | -0.23 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| CP309 | Has OpenGraph Image | 0 | 0.80 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| CP425 | Number of HTTPS Links | 117 | 68.40 | 205 | 36 | 76 | 22 | 27 | 33 | 124 | 3 | 109 | 49 | 205 | -0.22 |
| CP173 | Variations in H4 Tags | 0 | 0.70 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.22 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.22 |
| CPXR018 | Variations in Nav Tags | 6 | 3.20 | 10 | 0 | 3 | 0 | 4 | 4 | 10 | 0 | 6 | 5 | 0 | -0.22 |
| CP465z | Variations in Form Tags | 4 | 0.40 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.22 |
| ENT005 | Entities in H4 Tags | 0 | 0.40 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.21 |
| CP473 | Variations in Strong Tags | 0 | 6.20 | 49 | 0 | 12 | 49 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.21 |
| CP126 | Exact Match making whole A Tags | 0 | 0.70 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | -0.21 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.21 |
| CP166 | Variations making whole H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.21 |
| CP481b | Word Count in Meta Description Tag | 39 | 24.40 | 34 | 26 | 28 | 25 | 22 | 26 | 22 | 14 | 26 | 21 | 34 | -0.21 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CPXR004 | Number of H1 Tags | 1 | 2.20 | 8 | 1 | 1 | 1 | 4 | 1 | 1 | 3 | 8 | 1 | 1 | -0.21 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CP484 | Leading Variations in Title Tag | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.21 |
| CP472 | Variations making whole Span Tags | 0 | 1.20 | 6 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 6 | 1 | 2 | -0.21 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.70 | 2 | 2 | 1 | 0 | 0 | 2 | 1 | 0 | 1 | 0 | 0 | -0.21 |
| CP127 | Variations in A Tag HREFs | 10 | 28.50 | 181 | 3 | 10 | 2 | 1 | 7 | 28 | 2 | 42 | 9 | 181 | -0.20 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.20 |
| ENT006 | Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CP364 | Is OpenGraph Type Article | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.19 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | -0.19 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.19 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.18 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.18 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.50 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.18 |
| CP228 | Has Meta Robots | 1 | 0.40 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD059 | Has JSON-LD Corporation | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.40 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP435 | Number of Links | 117 | 69.40 | 205 | 36 | 77 | 23 | 29 | 33 | 126 | 5 | 110 | 50 | 205 | -0.17 |
| CP481 | Variations in Title Tag | 3 | 2.00 | 3 | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | -0.17 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.17 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.17 |
| ENT008 | Entities in Meta Description Tag | 4 | 1.20 | 4 | 1 | 1 | 1 | 2 | 0 | 0 | 2 | 1 | 0 | 4 | -0.16 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.16 |
| CP478 | Title Has Question Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| ENT002 | Entities in H1 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 1 | 0 | 0 | 2 | 1 | 0 | 0 | -0.16 |
| CPJLD048 | Has JSON-LD City | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP125 | Variations making whole A Tags | 7 | 1.40 | 9 | 0 | 0 | 0 | 0 | 2 | 3 | 0 | 9 | 0 | 0 | -0.15 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP376 | Variations making whole LI Tags | 7 | 0.80 | 3 | 0 | 1 | 0 | 0 | 3 | 1 | 0 | 2 | 0 | 1 | -0.15 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CP185 | Variations in H6 Tags | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | -0.14 |
| CP428 | Number of Images without Alt Text | 4 | 13.90 | 89 | 16 | 6 | 0 | 4 | 2 | 10 | 1 | 5 | 6 | 89 | -0.14 |
| ENT009 | Entities in Title Tag | 2 | 0.80 | 2 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 2 | -0.14 |
| CP412 | Number of Email Addresses | 0 | 0.80 | 2 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 2 | 2 | 0 | -0.13 |
| CP356 | Variations in I Tags | 0 | 0.60 | 4 | 0 | 0 | 0 | 2 | 4 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP412b | Has Email | 0 | 0.40 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.12 |
| CP479c | Title Has Top | 1 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CPX003 | Variations in Main Tags | 0 | 29.90 | 119 | 22 | 111 | 0 | 0 | 0 | 0 | 0 | 119 | 47 | 0 | -0.11 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.11 |
| CP477 | Variations in Title Attributes | 0 | 1.80 | 8 | 0 | 0 | 2 | 2 | 0 | 0 | 8 | 6 | 0 | 0 | -0.11 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.11 |
| CP141 | Variations in HTML Comments | 0 | 1.10 | 5 | 0 | 0 | 3 | 3 | 0 | 0 | 0 | 5 | 0 | 0 | -0.10 |
| ENT010 | Title Tag Has Entities | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.10 |
| CP136 | Variations making whole B Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.50 | 5 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| ENT007 | Entities in H6 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.08 |
| CP481a | Word Count in Title Tag | 21 | 9.30 | 11 | 9 | 10 | 7 | 8 | 10 | 11 | 10 | 11 | 6 | 11 | -0.08 |
| CP319 | Has Schema Markup | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.08 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.40 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| CP479a | Title Has Best | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP479ii | Title Has Sentiment Words | 1 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP479 | Title Has Sales Words | 1 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP491 | Variations in Value Attributes | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP133 | Variations in B Tags | 0 | 1.20 | 6 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 1 | 1 | 4 | -0.06 |
| CP130 | Variations in Article Tags | 0 | 2.00 | 18 | 18 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.06 |
| CP418 | Number of Forms | 6 | 1.00 | 2 | 2 | 2 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.05 |
| CP345 | Has Terms of Service | 0 | 0.30 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP211 | Has Domain Phrase In Content | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| CP480 | Title Length | 153 | 59.90 | 85 | 58 | 55 | 51 | 54 | 56 | 69 | 63 | 68 | 40 | 85 | -0.00 |
| CPX005 | Variations in Aside Tags | 0 | 2.00 | 15 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 15 | 0 | -0.00 |
