This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Fort Wayne Seo #71 calendar.pfw.edu
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.fort wayne seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.fort 10, fort wayne 10, seo 10, wayne 10, fort wayne seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.fort wayne 10, ott 10, company 10, menu 10, keyword 9, search engine 9, social media 9, map 9, digital marketing 8, experience 8, social media marketing 8, search engine optimization 8, cat 8, indiana 8, expert 7, reputation management 7, blog 7, research 7, ppc 6, online marketing 6, plugins 5, search engine marketing 5, knowledge 5, tick 5, internet marketing 5, sem 5, consumers 5, content marketing 5, money 5, return on investment 5, adwords 4, pricing 4, wordpress 3, fort wayne, indiana 3, texas 3, radio 3, understanding 3, failure 3, virginia 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.fort wayne seo 9, search engine optimization 8, wayne seo company 4, digital marketing agency 3 Double Word LSIfort wayne 10, wayne seo 9, doctype html 9, search engine 9, span class 9, html lang 9, div class 9, digital marketing 8, img src 8, seo company 8, to help 7, as well 7, web design 7, not only 7, item menu 7, li class 7, on google 7, is not 7, page menu 7, seo services 7, i class 7, ul class 7, custom menu 6, that they 6, post_type menu 6, online marketing 6, to make 6, seo expert 6, h2 class 5, nav class 5, h1 class 5, to take 5, img class 5, on seo 5, s like 5, to see 5, do not 5, best seo 5, section class 5, marketing agency 5, span style 4, united states 4, link rel 4, s what 4, when they 4, business owners 4, iframe src 4, ve already 4, d like 4, it comes 4, children menu 4, img width 4, p style 4, png 300w 4, t like 3, website design 3, page optimization 3, s time 3, this site 3, to offer 3, more leads 3, home menu 3, png 768w 3, no contracts 3, s search 3, p class 3, next level 3, re also 3, ve helped 3, generate more 3, h4 class 3, marketing company 3, ve had 3, we want 3, t going 3, to pay 3, template page 3, we know 3, learn more 3, re able 3, my business 3Single Word LSIgoogle 10, turn 10, website 10, rel 10, add 10, http 10, engine 10, end 10, service 10, per 10, ever 10, other 10, top 10, body 10, net 10, alt 10, amp 10, lang 10, services 10, marketing 10, pro 10, name 10, page 10, full 10, way 10, target 10, play 10, put 10, item 10, web 10, more 10, display 10, section 10, market 10, how 10, search 10, seo 10, set 10, right 10, div 10, image 10, content 10, company 10, class 10, over 10, fort 10, very 10, text 10, https 10, menu 10, able 10, that 10, www 10, header 10, head 10, src 10, sub 10, wayne 10, one 10, org 10, type 10, optimization 10, href 10, site 10, span 10, date 10, html 10, ver 10, img 10, line 10, link 10, tel 9, click 9, size 9, post 9, pay 9, list 9, ads 9, success 9, well 9, copyright 9, businesses 9, nav 9, script 9, local 9, col 9, pin 9, new 9, try 9, footer 9, media 9, design 9, row 9, let 9, png 9, input 9, butt 9, default 9, call 9, thing 9, ast 9, keyword 9, results 9, last 9, hidden 9, button 9, not 9, center 9, time 9, container 9, enter 9, phone 9, style 9, width 9, small 9, his 9, most 9, _blank 9, build 9, customer 9, bar 9, rank 9, strong 9, see 9, term 9, customers 9, business 9, contact 9, info 9, blank 9, title 9, hone 9, client 9, just 9, custom 9, form 9, 500 9, don 9, map 9, url 9, off 9, doctype 9, mail 9, main 9, high 9, logo 9, position 9, social 9, 100 9, about 9, they 9, height 9, them 9, min 9, email 9, star 9, face 9, ranking 9, this 9, every 9, none 9, val 9, help 9, first 9, data 9, own 9, tag 9, like 9, bottom 9, here 9, version 8, left 8, much 8, role 8, wrap 8, area 8, adv 8, aren 8, mobile 8, there 8, even 8, city 8, read 8, real 8, companies 8, 000 8, 0px 8, had 8, align 8, view 8, book 8, show 8, video 8, start 8, what 8, twitter 8, images 8, lot 8, experience 8, day 8, rest 8, also 8, grow 8, schema 8, prove 8, down 8, count 8, take 8, back 8, digital 8, false 8, home 8, large 8, field 8, clients 8, max 8, 300 8, auto 8, level 8, fill 8, rankings 8, noscript 8, background 8, true 8, best 8, box 8, make 8, online 8, free 8, svg 8, campaign 8, support 8, internet 8, come 8, place 8, agency 8, facebook 8, lead 8, space 8, only 8, cat 8, value 8, building 7, investment 7, 800 7, object 7, after 7, connect 7, good 7, helped 7, trust 7, message 7, block 7, matter 7, cell 7, heading 7, pages 7, links 7, border 7, less 7, unit 7, roi 7, effective 7, working 7, margin 7, want 7, items 7, found 7, ours 7, leads 7, next 7, color 7, now 7, when 7, provide 7, quot 7, great 7, wrapper 7, used 7, done 7, important 7, option 7, why 7, win 7, jpg 7, amount 7, visit 7, account 7, path 7, going 7, active 7, icon 7, column 7, possible 7, font 7, dir 7, graph 7, some 7, 2020 7, 2019 7, expert 7, made 7, template 7, return 7, serve 7, code 7, highly 7, 110 7, long 7, single 7, invest 7, know 7, speed 7, competition 7, work 7, blog 7, person 7, these 6, because 6, address 6, fast 6, keywords 6, article 6, 600 6, label 6, uploads 6, better 6, number 6, srcset 6, 'https 6, 300w 6, screen 6, touch 6, 200 6, were 6, today 6, specific 6, strategy 6, css 6, api 6, element 6, javascript 6, does 6, ppc 6, team 6, through 6, 298 6, required 6, fas 6, give 6, having 6, browse 6, methods 6, theme 6, quick 6, before 6, format 6, inner 6, job 6, point 6, attachment 6, process 6, offer 6, post_type 6, looking 6, comes 6, partner 6, won 6, test 6, month 6, owner 6, select 6, navigation 6, being 6, 768 6, become 6, may 6, websites 6, sizes 6, current 6, itemscope 6, middle 6, started 6, experts 6, proper 6, update 6, vertical 6, itemtype 6, children 6, review 6, var 6, lose 6, geo 6, 'http 6, youtube 6, linkedin 6, ready 6, spend 6, half 5, owners 5, solid 5, detail 5, days 5, making 5, inbound 5, 854 5, agencies 5, family 5, focus 5, years 5, aria 5, animation 5, rights 5, powerful 5, already 5, clearfix 5, around 5, 211 5, prev 5, 480 5, pack 5, document 5, 768w 5, 250 5, builder 5, iframe 5, 264 5, plugin 5, run 5, 038 5, helpful 5, submit 5, far 5, card 5, primary 5, widget 5, lazy 5, few 5, browser 5, saw 5, parent 5, plugins 5, campaigns 5, knowledge 5, profile 5, competitive 5, did 5, never 5, little 5, miss 5, getting 5, helping 5, tablet 5, index 5, can't 5, together 5, within 5, feel 5, reviews 5, author 5, plus 5, entry 5, chance 5, coming 5, rocket 5, above 5, edit 5, meta 5, device 5, seen 5, generate 5, maps 5, please 5, 100vw 5, higher 5, doing 5, kit 5, organic 5, layout 5, popup 5, money 5, location 5, beyond 5, presence 5, stylesheet 5, insight 5, tools 5, gif 5, public 5, setting 4, xml 4, excellent 4, reserved 4, 1000 4, same 4, targeted 4, 813 4, learn 4, pinterest 4, 10px 4, 825 4, isn 4, got 4, check 4, 1024 4, adwords 4, united 4, expanded 4, 615 4, channel 4, delivered 4, approach 4, system 4, spot 4, share 4, 100px 4, future 4, php 4, arrow 4, 2px 4, 5000 4, interested 4, fully 4, nofollow 4, recommend 4, knowledgeable 4, classic 4, absolute 4, slider 4, continue 4, overlay 4, weight 4, telephone 4, description 4, updates 4, yes 4, yet 4, shadow 4, webpage 4, embed 4, slide 4, sticky 4, initial 4, 'text 4, kind 4, webkit 4, general 4, padding 4, inline 4, someone 4, answer 4, calls 4, 2000 4, states 4, 20px 4, hover 4, schedule 4, 5px 4, signed 4, works 4, _self 4, claim 4, ffffff 4, 40px 4, months 4, utf 4, hour 4, 1px 4, extremely 4, heck 4, viewbox 4, 358 4, then 4, audit 4, assist 4, 000000 4, googletagmanager 4, 8217 4, figure 4, apply 4, comment 4, reach 4, moz 4, push 4, exact 4, toggle 4, goes 4, really 4, themes 3, allowfullscreen 3, selection 3, ringing 3, spin 3, ohio 3, guys 3, shape 3, nothing 3, 30px 3, 404 3, 407 3, valid 3, asked 3, anchor 3, trial 3, whether 3, settings 3, contracts 3, 459 3, comments 3, until 3, 232 3, 239 3, cache 3, 248 3, offering 3, circle 3, increased 3, disabled 3, lib 3, ultimate 3, 290 3, xmlns 3, postalcode 3, addresslocality 3, happy 3, quickly 3, case 3, postaladdress 3, 15px 3, consultation 3, simple 3, package 3, orient 3, it's 3, both 3, fonts 3, recommended 3, addressregion 3, tabindex 3, trying 3, unlike 3, entered 3, 700 3, static 3, optimized 3, length 3, 2018 3, 20wayne 3, bit 3, hope 3, improved 3, relationships 3, traditional 3, charset 3, skip 3, ability 3, radio 3, 551 3, download 3, repeat 3, ranked 3, allows 3, hundreds 3, richmond 3, something 3, unique 3, seem 3, wordpress 3, horizontal 3, dynamic 3, 162 3, admin 3, previous 3, again 3, justify 3, sidebar 3, guide 3, still 3, thumb 3, elements 3, assets 3, scale 3, error 3, paper 3, flex 3, match 3, performance 3, growth 3 |
| Factor ID | Factor Name | #71 calendar.pfw.edu | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP468 | Number of Sentences | 7 | 73.10 | 200 | 83 | 44 | 49 | 11 | 117 | 200 | 19 | 14 | 164 | 30 | -0.52 |
| CP465 | Variations in P Tags | 0 | 42.70 | 116 | 51 | 22 | 30 | 5 | 47 | 116 | 13 | 27 | 109 | 7 | -0.46 |
| ENT000a | Number of Entities Used | 1 | 25.70 | 39 | 28 | 24 | 27 | 17 | 29 | 39 | 11 | 25 | 33 | 24 | -0.45 |
| CP492b | Unabridged Word Count | 162 | 1961.90 | 5385 | 2266 | 1235 | 1673 | 427 | 4543 | 228 | 709 | 1919 | 5385 | 1234 | -0.43 |
| CP492 | Word Count | 124 | 1599.30 | 4246 | 1854 | 1033 | 1342 | 362 | 3758 | 202 | 548 | 1632 | 4246 | 1016 | -0.43 |
| ENT018 | Entities in Sentences | 0 | 76.60 | 175 | 158 | 63 | 47 | 30 | 94 | 13 | 27 | 126 | 175 | 33 | -0.39 |
| CP469 | Variations in Sentences | 0 | 29.80 | 85 | 48 | 18 | 27 | 3 | 31 | 85 | 1 | 1 | 78 | 6 | -0.38 |
| CPXR24 | Number of P Tags | 5 | 47.70 | 141 | 38 | 26 | 37 | 7 | 89 | 11 | 55 | 48 | 141 | 25 | -0.37 |
| CPXX888 | Number of HTML Tags | 57 | 1027.90 | 2783 | 623 | 687 | 843 | 132 | 1560 | 2170 | 320 | 2783 | 479 | 682 | -0.37 |
| CPXR003 | Number of Heading Tags | 5 | 22.10 | 42 | 26 | 29 | 38 | 13 | 26 | 19 | 1 | 9 | 42 | 18 | -0.36 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.35 |
| ENT001 | Entities in HTML Tag | 0 | 415.80 | 1547 | 313 | 281 | 536 | 50 | 225 | 553 | 37 | 1547 | 206 | 410 | -0.35 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | -0.34 |
| CP467 | Variations in Section Tags | 0 | 36.20 | 120 | 65 | 41 | 36 | 7 | 66 | 0 | 12 | 0 | 120 | 15 | -0.34 |
| CP470a | Exact Match in the HTML Tag | 0 | 7.00 | 23 | 23 | 1 | 1 | 2 | 7 | 8 | 3 | 0 | 8 | 17 | -0.34 |
| ENT005 | Entities in H4 Tags | 0 | 2.00 | 10 | 0 | 5 | 5 | 0 | 0 | 10 | 0 | 0 | 0 | 0 | -0.33 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.80 | 4 | 1 | 3 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.33 |
| QS006 | Number of Questions In H2 Tags | 2 | 1.40 | 6 | 4 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 6 | 1 | -0.33 |
| CP129 | Variations in A Tags | 0 | 16.60 | 58 | 5 | 13 | 17 | 4 | 35 | 14 | 8 | 58 | 5 | 7 | -0.33 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.33 |
| CPX010 | Variations in Div Tags | 1 | 169.00 | 667 | 115 | 70 | 134 | 14 | 266 | 226 | 19 | 667 | 131 | 48 | -0.33 |
| CP161 | Variations in H1-H6 Tags | 0 | 6.50 | 14 | 14 | 9 | 9 | 1 | 10 | 3 | 0 | 4 | 10 | 5 | -0.32 |
| CP134a | Exact Match in Body Tag | 0 | 8.80 | 23 | 23 | 4 | 2 | 2 | 7 | 14 | 9 | 0 | 8 | 19 | -0.32 |
| QS004 | Number of Questions In Headings | 2 | 2.10 | 6 | 4 | 2 | 4 | 0 | 3 | 0 | 0 | 0 | 6 | 2 | -0.32 |
| CP173 | Variations in H4 Tags | 0 | 0.60 | 3 | 0 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.32 |
| QS003 | Number of Questions | 2 | 4.90 | 19 | 5 | 6 | 5 | 0 | 19 | 1 | 0 | 1 | 9 | 3 | -0.32 |
| CP427 | Number of Images with Alt Text | 1 | 13.90 | 67 | 22 | 8 | 3 | 6 | 11 | 67 | 0 | 8 | 2 | 12 | -0.32 |
| CP364 | Is OpenGraph Type Article | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.32 |
| CP470 | Variations in the HTML Tag | 1 | 191.20 | 671 | 133 | 81 | 148 | 15 | 416 | 234 | 25 | 671 | 131 | 58 | -0.32 |
| CP234 | Has Meta Twitter Content | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.32 |
| CP231 | Has Meta Twitter Description | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.32 |
| CP124a | Variations in Absolute URLs | 0 | 45.40 | 144 | 54 | 17 | 95 | 0 | 144 | 98 | 6 | 22 | 11 | 7 | -0.31 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.31 |
| CP388 | Variations in Meta Twitter Content | 0 | 0.60 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 2 | -0.30 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.30 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.70 | 5 | 3 | 5 | 2 | 1 | 2 | 1 | 0 | 0 | 1 | 2 | -0.30 |
| CP452 | Number of Videos | 0 | 0.30 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.30 |
| CP348 | Has Video | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.30 |
| CP465c | Variations in script Tags | 0 | 18.00 | 35 | 13 | 18 | 35 | 0 | 35 | 16 | 6 | 20 | 15 | 22 | -0.30 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | -0.30 |
| ENT003 | Entities in H2 Tags | 0 | 6.10 | 17 | 17 | 8 | 2 | 2 | 7 | 4 | 4 | 3 | 12 | 2 | -0.29 |
| CP230 | Has Meta Twitter Cards | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.29 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.29 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.30 | 3 | 3 | 2 | 1 | 1 | 2 | 1 | 0 | 0 | 1 | 2 | -0.29 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| CP455 | Number of YouTube Embeds | 0 | 0.30 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.28 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.27 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | -0.27 |
| CP134 | Variations in Body Tag | 1 | 187.20 | 671 | 133 | 81 | 148 | 15 | 413 | 197 | 25 | 671 | 131 | 58 | -0.27 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 5.70 | 13 | 13 | 6 | 5 | 1 | 10 | 3 | 0 | 4 | 10 | 5 | -0.27 |
| CP153 | Variations in H1 and H2 Tags | 0 | 5.50 | 13 | 13 | 6 | 4 | 1 | 9 | 3 | 0 | 4 | 10 | 5 | -0.27 |
| CP386 | Variations in Meta Twitter Description | 0 | 0.70 | 4 | 1 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 2 | -0.27 |
| CP426 | Number of Images | 1 | 21.80 | 69 | 24 | 8 | 12 | 6 | 47 | 69 | 2 | 8 | 26 | 16 | -0.27 |
| CP425 | Number of HTTPS Links | 2 | 177.40 | 755 | 44 | 74 | 99 | 2 | 462 | 234 | 9 | 755 | 22 | 73 | -0.26 |
| QS012 | Headings Has Question | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.26 |
| CP473 | Variations in Strong Tags | 0 | 1.90 | 5 | 0 | 3 | 0 | 0 | 4 | 5 | 2 | 0 | 0 | 5 | -0.26 |
| CP165 | Variations in H2 Tags | 0 | 5.60 | 11 | 10 | 11 | 11 | 5 | 5 | 3 | 3 | 0 | 0 | 8 | -0.26 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.26 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.26 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.25 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.80 | 4 | 4 | 2 | 1 | 1 | 3 | 1 | 0 | 0 | 4 | 2 | -0.25 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.25 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP150a | Exact Match in H1 Tags | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.24 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 0.70 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 1 | 2 | -0.24 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.24 |
| CP128 | Variations in Alt Attributes | 0 | 2.00 | 7 | 2 | 4 | 1 | 0 | 0 | 6 | 0 | 0 | 0 | 7 | -0.23 |
| CP310 | Has OpenGraph Type | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | -0.23 |
| CP127 | Variations in A Tag HREFs | 0 | 92.50 | 586 | 6 | 8 | 88 | 1 | 142 | 74 | 3 | 586 | 11 | 6 | -0.23 |
| CP435 | Number of Links | 2 | 181.70 | 773 | 44 | 75 | 99 | 21 | 464 | 234 | 9 | 773 | 25 | 73 | -0.23 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.60 | 6 | 1 | 0 | 3 | 2 | 4 | 6 | 0 | 6 | 0 | 4 | -0.22 |
| CP225 | Has Meta Description | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.22 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.22 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CP471 | Variations in Span Tags | 0 | 18.00 | 111 | 0 | 6 | 1 | 2 | 9 | 111 | 1 | 48 | 2 | 0 | -0.22 |
| ENT004 | Entities in H3 Tags | 0 | 2.20 | 7 | 0 | 0 | 2 | 6 | 7 | 0 | 0 | 0 | 7 | 0 | -0.21 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.21 |
| CP375 | Variations in LI Tags | 0 | 16.00 | 91 | 4 | 14 | 11 | 3 | 91 | 3 | 0 | 29 | 0 | 5 | -0.21 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.21 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.21 |
| CPXR018 | Variations in Nav Tags | 0 | 24.70 | 133 | 7 | 22 | 70 | 3 | 133 | 12 | 0 | 0 | 0 | 0 | -0.20 |
| CP150a2 | Exact Match in H2 Tags | 0 | 1.00 | 4 | 4 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 3 | 1 | -0.20 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.50 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.20 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 0.70 | 4 | 1 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 2 | -0.19 |
| CP483 | Exact Match making whole Title Tag | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CP482 | Variations making whole Title Tag | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | -0.19 |
| CP380 | Meta Description Length | 0 | 149.80 | 322 | 156 | 0 | 191 | 144 | 322 | 165 | 0 | 229 | 154 | 137 | -0.19 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP469a | Exact Match in Sentences | 0 | 2.60 | 17 | 17 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 5 | 0 | -0.18 |
| CP451 | Number of US Phone Numbers | 0 | 6.00 | 27 | 2 | 14 | 2 | 2 | 5 | 2 | 1 | 27 | 1 | 4 | -0.18 |
| ENT013 | Has Entities in H2 Tags | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.18 |
| CP481b | Word Count in Meta Description Tag | 0 | 24.60 | 57 | 28 | 0 | 29 | 24 | 57 | 24 | 0 | 38 | 25 | 21 | -0.18 |
| ENT002 | Entities in H1 Tags | 0 | 1.10 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 0 | 2 | 1 | 1 | -0.17 |
| CP474 | Variations making whole Strong Tags | 0 | 0.60 | 5 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | -0.17 |
| CP181 | Variations in H5 Tags | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP141 | Variations in HTML Comments | 0 | 1.20 | 3 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 3 | -0.17 |
| CP213 | Has FavIcon | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.16 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP137 | Variations in the Canonical URL | 0 | 1.70 | 3 | 2 | 3 | 0 | 0 | 3 | 3 | 0 | 0 | 3 | 3 | -0.16 |
| CP381 | Variations in Meta Descriptions | 0 | 1.70 | 6 | 1 | 0 | 2 | 1 | 4 | 1 | 0 | 6 | 0 | 2 | -0.16 |
| CP125 | Variations making whole A Tags | 0 | 2.40 | 15 | 1 | 1 | 0 | 1 | 0 | 2 | 4 | 15 | 0 | 0 | -0.16 |
| CPX013 | Variations in Footer Tags | 0 | 22.90 | 194 | 2 | 0 | 19 | 2 | 194 | 3 | 0 | 0 | 0 | 9 | -0.16 |
| CP332 | Has Schema Organization | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP345 | Has Terms of Service | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.70 | 3 | 3 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | -0.16 |
| CP484 | Leading Variations in Title Tag | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.16 |
| CP483a | Exact Match in the Title Tag | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.16 |
| ENT010 | Title Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.15 |
| CP204 | Has Canonical URL | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.15 |
| CP133 | Variations in B Tags | 0 | 0.50 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 3 | -0.15 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP208 | Has Copyright | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.15 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP169 | Variations in H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP443 | Number of Rel Author Links | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| ENT009 | Entities in Title Tag | 0 | 2.20 | 4 | 3 | 2 | 3 | 1 | 3 | 4 | 1 | 3 | 1 | 1 | -0.14 |
| CP211 | Has Domain Phrase In Content | 0 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.14 |
| CP347 | Has US Phone Number | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CPXR002 | Number of HTML Comments | 8 | 12.40 | 46 | 19 | 44 | 0 | 0 | 2 | 0 | 0 | 0 | 13 | 46 | -0.13 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CPXR004 | Number of H1 Tags | 2 | 1.30 | 4 | 2 | 4 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.13 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | -0.13 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP228 | Has Meta Robots | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.12 |
| CP319 | Has Schema Markup | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.11 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP313 | Has Privacy Policy | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.11 |
| CP456 | Variations in Option Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CPX003 | Variations in Main Tags | 0 | 18.70 | 131 | 0 | 0 | 56 | 0 | 0 | 0 | 0 | 0 | 131 | 0 | -0.10 |
| CPXR015 | Variations in Figure Tags | 0 | 4.20 | 24 | 0 | 0 | 16 | 0 | 0 | 24 | 0 | 0 | 0 | 2 | -0.10 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP356 | Variations in I Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 2 | -0.09 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.09 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| ENT006 | Entities in H5 Tags | 0 | 0.70 | 5 | 5 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP477 | Variations in Title Attributes | 0 | 2.20 | 8 | 0 | 8 | 1 | 0 | 0 | 5 | 0 | 0 | 0 | 8 | -0.08 |
| CP472 | Variations making whole Span Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP130 | Variations in Article Tags | 0 | 4.40 | 34 | 0 | 0 | 34 | 0 | 0 | 10 | 0 | 0 | 0 | 0 | -0.08 |
| CP309 | Has OpenGraph Image | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.08 |
| CP126a | Exact Match in A Tags | 0 | 0.60 | 3 | 0 | 0 | 2 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | -0.07 |
| CP376 | Variations making whole LI Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP152 | Variations in H1 Tags | 2 | 1.20 | 2 | 1 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.06 |
| CP491 | Variations in Value Attributes | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP203 | Has Apple Touch Icon | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | -0.06 |
| CP428 | Number of Images without Alt Text | 0 | 7.90 | 36 | 2 | 0 | 9 | 0 | 36 | 2 | 2 | 0 | 24 | 4 | -0.06 |
| CP480 | Title Length | 32 | 51.60 | 104 | 55 | 40 | 75 | 14 | 62 | 104 | 14 | 66 | 55 | 31 | -0.06 |
| CP355 | Variations in ID Attributes | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP481a | Word Count in Title Tag | 3 | 8.20 | 17 | 7 | 6 | 13 | 3 | 10 | 17 | 3 | 11 | 7 | 5 | -0.05 |
| CP418 | Number of Forms | 0 | 0.90 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 2 | -0.04 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP481 | Variations in Title Tag | 0 | 1.70 | 3 | 1 | 1 | 3 | 1 | 2 | 3 | 1 | 2 | 1 | 2 | -0.03 |
| CP412 | Number of Email Addresses | 0 | 1.20 | 5 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 3 | 5 | -0.02 |
| CP412b | Has Email | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | -0.02 |
| CP489 | Variations in U Tags | 0 | 1.10 | 11 | 0 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | -0.01 |
