This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Columbus Seo #88 structuredseo.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.columbus seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.seo 10, columbus 10, columbus seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.digital marketing 10, expert 10, ohio 10, search engine 10, columbus 10, clients 10, company 10, email 10, arch 10, brand 9, visibility 9, search engine optimization 9, word 9, ppc 9, url 9, knowledge 8, goal 8, customer 8, research 7, keyword 7, email marketing 7, privacy 7, online marketing 7, advertising 6, solution 6, social media marketing 6, reputation 5, competition 5, pay per click 5, search engines 5, internet marketing 5, speed 5, brands 5, keywords 4, search engine marketing 4, investment 4, sem 4, cleveland 4, reputation management 3, faq 3, skin 3, marketing strategy 3, google analytics 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, pay per click 5, search engine marketing 4 Double Word LSIdigital marketing 10, search engine 10, columbus seo 9, seo experts 9, engine optimization 9, social media 9, web design 8, local seo 8, marketing services 7, media marketing 6, seo services 6, to help 6, to see 5, search engines 5, learn more 5, pay per 5, organic search 5, engine marketing 4, link building 4, on seo 3, organic traffic 3, content creation 3, to provide 3, s team 3, pride ourselves 3Single Word LSIabout 10, rank 10, google 10, click 10, how 10, search 10, seo 10, free 10, website 10, business 10, one 10, services 10, marketing 10, ranking 10, contact 10, results 10, page 10, content 10, engine 10, client 10, digital 10, manage 10, home 10, form 10, service 10, per 10, work 10, clients 10, tom 10, top 10, web 10, more 10, lead 10, off 10, site 10, that 10, traffic 10, true 10, columbus 10, link 10, best 10, media 10, social 10, build 10, companies 9, press 9, quality 9, ppc 9, set 9, strategies 9, experts 9, through 9, down 9, visibility 9, back 9, video 9, not 9, over 9, what 9, location 9, time 9, optimization 9, businesses 9, local 9, place 9, help 9, use 9, blog 9, experience 9, sales 9, high 9, new 9, here 9, part 9, design 9, value 9, 100 9, online 9, strategy 9, each 8, drive 8, achieve 8, long 8, customers 8, team 8, many 8, call 8, post 8, pay 8, check 8, just 8, number 8, understand 8, provide 8, 300 8, first 8, pages 8, find 8, development 8, like 8, rankings 8, why 8, user 8, professional 7, want 7, unique 7, see 7, found 7, key 7, learn 7, partner 7, research 7, keyword 7, its 7, take 7, leads 7, campaign 7, show 7, privacy 7, 614 7, organic 7, way 7, special 7, very 7, focus 7, index 7, small 7, optimize 7, create 7, links 7, always 7, important 7, careers 7, keep 7, make 7, increase 7, earn 7, advertising 6, logos 6, building 6, these 6, goals 6, element 6, providing 6, industry 6, transparent 6, where 6, policy 6, started 6, people 6, meet 6, information 6, branding 6, needs 6, maps 6, this 6, look 6, some 6, paid 6, well 6, big 6, when 6, years 6, include 6, reviews 6, solution 6, whether 6, only 6, 565 6, working 6, process 6, worked 5, engines 5, audit 5, after 5, listing 5, practices 5, answer 5, blue 5, questions 5, project 5, reputation 5, solutions 5, higher 5, production 5, optimized 5, proper 5, every 5, conversion 5, works 5, too 5, expect 5, depth 5, before 5, while 5, both 5, studies 5, specific 5, they 4, profile 4, easy 4, sem 4, graphic 4, keywords 4, had 4, others 4, those 4, next 4, trust 4, additional 4, getting 4, skill 4, reporting 4, clicks 4, short 4, tracking 4, terms 4, case 4, creative 4, pride 4, methods 4, complete 4, quick 4, below 4, monthly 4, designed 4, also 4, navigate 3, analysis 3, eye 3, domain 3, dublin 3, into 3, listings 3, variety 3, aspect 3, creation 3, sets 3, such 3, suite 3, increasing 3, talk 3, budget 3, offers 3, making 3, users 3, learning 3, release 3, enable 3, write 3, made 3, matt 3, traditional 3, dot 3, ourselves 3, together 3, culture 3, specialize 3, portfolio 3, package 3, individual 3, driving 3, focused 3, around 3, earning 3, currently 3 |
| Factor ID | Factor Name | #88 structuredseo.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 22 | 30.60 | 41 | 24 | 31 | 37 | 30 | 38 | 33 | 23 | 28 | 41 | 21 | -0.40 |
| CP203 | Has Apple Touch Icon | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.31 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.29 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 2.10 | 5 | 5 | 0 | 3 | 2 | 1 | 3 | 2 | 1 | 2 | 2 | -0.27 |
| CP479c | Title Has Top | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.25 |
| CP132 | Variations in Blockquote Tags | 0 | 1.40 | 13 | 1 | 0 | 0 | 0 | 13 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | -0.22 |
| ENT005 | Entities in H4 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 2 | 0 | -0.22 |
| QS003 | Number of Questions | 1 | 3.90 | 12 | 2 | 3 | 3 | 12 | 1 | 6 | 5 | 2 | 3 | 2 | -0.22 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.21 |
| CP150a2 | Exact Match in H2 Tags | 0 | 1.20 | 4 | 4 | 0 | 0 | 1 | 1 | 2 | 2 | 1 | 1 | 0 | -0.20 |
| CP469 | Variations in Sentences | 3 | 15.30 | 28 | 9 | 18 | 27 | 28 | 11 | 12 | 7 | 13 | 16 | 12 | -0.20 |
| ENT018 | Entities in Sentences | 42 | 104.00 | 330 | 55 | 140 | 111 | 70 | 330 | 59 | 37 | 70 | 118 | 50 | -0.20 |
| CP470a | Exact Match in the HTML Tag | 0 | 5.70 | 15 | 6 | 0 | 6 | 8 | 2 | 9 | 2 | 6 | 15 | 3 | -0.20 |
| CP139 | Variations in Class Attributes | 0 | 1.60 | 7 | 0 | 0 | 7 | 2 | 3 | 0 | 0 | 0 | 4 | 0 | -0.20 |
| CP141 | Variations in HTML Comments | 0 | 2.50 | 6 | 0 | 0 | 3 | 6 | 0 | 3 | 0 | 3 | 4 | 6 | -0.20 |
| ENT001 | Entities in HTML Tag | 107 | 249.00 | 666 | 86 | 618 | 196 | 148 | 666 | 107 | 155 | 137 | 278 | 99 | -0.20 |
| CP134a | Exact Match in Body Tag | 0 | 6.30 | 19 | 6 | 0 | 7 | 8 | 2 | 10 | 2 | 6 | 19 | 3 | -0.19 |
| CP347 | Has US Phone Number | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.18 |
| CP173 | Variations in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.18 |
| CP425 | Number of HTTPS Links | 30 | 111.80 | 369 | 83 | 168 | 39 | 94 | 369 | 52 | 88 | 67 | 114 | 44 | -0.18 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CP207 | Has Contact Page | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP426 | Number of Images | 8 | 17.60 | 46 | 11 | 0 | 30 | 13 | 46 | 17 | 18 | 3 | 28 | 10 | -0.17 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP427 | Number of Images with Alt Text | 6 | 13.50 | 46 | 11 | 0 | 22 | 11 | 46 | 0 | 14 | 2 | 21 | 8 | -0.17 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.17 |
| CP465 | Variations in P Tags | 10 | 21.70 | 46 | 18 | 4 | 46 | 23 | 17 | 28 | 15 | 24 | 26 | 16 | -0.16 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP465c | Variations in script Tags | 0 | 14.10 | 26 | 16 | 21 | 20 | 3 | 2 | 26 | 6 | 14 | 25 | 8 | -0.16 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.15 |
| CP492 | Word Count | 645 | 1176.40 | 2634 | 786 | 1193 | 1430 | 1156 | 2634 | 701 | 717 | 1158 | 1240 | 749 | -0.15 |
| QS012 | Headings Has Question | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.15 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP492b | Unabridged Word Count | 772 | 1421.80 | 3254 | 942 | 1461 | 1709 | 1377 | 3254 | 828 | 842 | 1440 | 1467 | 898 | -0.14 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP435 | Number of Links | 30 | 115.60 | 376 | 83 | 176 | 39 | 95 | 376 | 52 | 88 | 67 | 135 | 45 | -0.14 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.14 |
| CP491 | Variations in Value Attributes | 0 | 0.60 | 3 | 0 | 2 | 0 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| ENT003 | Entities in H2 Tags | 0 | 4.80 | 14 | 9 | 0 | 5 | 3 | 1 | 7 | 3 | 2 | 14 | 4 | -0.13 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.13 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP469a | Exact Match in Sentences | 0 | 0.90 | 3 | 1 | 0 | 1 | 0 | 1 | 3 | 0 | 1 | 2 | 0 | -0.13 |
| CP468 | Number of Sentences | 21 | 35.80 | 65 | 17 | 53 | 65 | 46 | 29 | 24 | 13 | 41 | 47 | 23 | -0.13 |
| CP150a | Exact Match in H1 Tags | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.13 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.40 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CP376 | Variations making whole LI Tags | 0 | 1.00 | 3 | 1 | 0 | 1 | 2 | 0 | 0 | 3 | 3 | 0 | 0 | -0.12 |
| CP319 | Has Schema Markup | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| CP134 | Variations in Body Tag | 22 | 132.00 | 444 | 41 | 444 | 114 | 146 | 264 | 52 | 56 | 57 | 114 | 32 | -0.12 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.40 | 2 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | -0.12 |
| ENT004 | Entities in H3 Tags | 0 | 2.70 | 11 | 0 | 0 | 11 | 3 | 7 | 0 | 3 | 2 | 0 | 1 | -0.11 |
| QS004 | Number of Questions In Headings | 0 | 0.70 | 3 | 1 | 0 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 2 | -0.11 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP481 | Variations in Title Tag | 0 | 2.10 | 3 | 2 | 2 | 3 | 3 | 2 | 3 | 2 | 1 | 2 | 1 | -0.11 |
| ENT009 | Entities in Title Tag | 0 | 3.20 | 6 | 1 | 1 | 4 | 6 | 2 | 4 | 2 | 2 | 5 | 5 | -0.10 |
| CPX005 | Variations in Aside Tags | 0 | 2.50 | 16 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 16 | 0 | -0.10 |
| CP451 | Number of US Phone Numbers | 0 | 3.40 | 10 | 4 | 1 | 10 | 4 | 1 | 4 | 2 | 2 | 2 | 4 | -0.10 |
| CP428 | Number of Images without Alt Text | 2 | 4.10 | 17 | 0 | 0 | 8 | 2 | 0 | 17 | 4 | 1 | 7 | 2 | -0.10 |
| CP313 | Has Privacy Policy | 1 | 0.70 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP467 | Variations in Section Tags | 18 | 16.30 | 88 | 29 | 0 | 0 | 0 | 88 | 0 | 24 | 0 | 0 | 22 | -0.10 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CPX010 | Variations in Div Tags | 15 | 97.80 | 248 | 41 | 178 | 98 | 133 | 248 | 52 | 43 | 51 | 105 | 29 | -0.10 |
| CP481a | Word Count in Title Tag | 9 | 9.50 | 13 | 11 | 9 | 10 | 13 | 9 | 7 | 8 | 9 | 10 | 9 | -0.10 |
| CP168 | Leading Variations in H3 Tags | 3 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP479b | Title Has Year | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CPXR24 | Number of P Tags | 15 | 32.10 | 64 | 36 | 2 | 64 | 20 | 50 | 54 | 18 | 36 | 21 | 20 | -0.09 |
| CP129 | Variations in A Tags | 4 | 25.20 | 79 | 3 | 79 | 13 | 29 | 64 | 13 | 8 | 11 | 30 | 2 | -0.09 |
| CP483a | Exact Match in the Title Tag | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CPXX888 | Number of HTML Tags | 641 | 746.20 | 2307 | 335 | 752 | 826 | 489 | 2307 | 639 | 489 | 425 | 965 | 235 | -0.09 |
| CP452 | Number of Videos | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CPXR018 | Variations in Nav Tags | 0 | 9.10 | 44 | 0 | 0 | 2 | 35 | 44 | 6 | 2 | 0 | 0 | 2 | -0.09 |
| CPX013 | Variations in Footer Tags | 0 | 5.00 | 35 | 5 | 0 | 0 | 35 | 0 | 0 | 1 | 9 | 0 | 0 | -0.09 |
| CP348 | Has Video | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.08 |
| CP380 | Meta Description Length | 135 | 176.70 | 571 | 152 | 571 | 152 | 0 | 125 | 139 | 154 | 165 | 149 | 160 | -0.08 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP160 | Leading Variations in H1-H6 Tags | 4 | 1.40 | 3 | 0 | 0 | 0 | 3 | 1 | 3 | 3 | 1 | 1 | 2 | -0.08 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | -0.08 |
| ENT008 | Entities in Meta Description Tag | 0 | 3.00 | 6 | 1 | 6 | 5 | 0 | 4 | 4 | 2 | 2 | 4 | 2 | -0.08 |
| ENT010 | Title Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CPXR002 | Number of HTML Comments | 20 | 44.10 | 275 | 2 | 34 | 37 | 40 | 0 | 28 | 0 | 14 | 275 | 11 | -0.07 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP473 | Variations in Strong Tags | 0 | 2.60 | 7 | 3 | 0 | 6 | 7 | 0 | 3 | 4 | 2 | 1 | 0 | -0.07 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.40 | 3 | 2 | 0 | 3 | 0 | 0 | 3 | 2 | 1 | 2 | 1 | -0.07 |
| CP481b | Word Count in Meta Description Tag | 23 | 30.20 | 98 | 27 | 98 | 23 | 0 | 19 | 25 | 28 | 27 | 28 | 27 | -0.07 |
| CP356 | Variations in I Tags | 0 | 2.00 | 19 | 0 | 0 | 0 | 0 | 19 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP470 | Variations in the HTML Tag | 22 | 132.40 | 444 | 41 | 444 | 114 | 147 | 267 | 52 | 56 | 57 | 114 | 32 | -0.07 |
| CP479ii | Title Has Sentiment Words | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP479 | Title Has Sales Words | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP465z | Variations in Form Tags | 0 | 0.50 | 2 | 0 | 0 | 2 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CP164 | Leading Variations in H2 Tags | 1 | 0.70 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 2 | 1 | 1 | 0 | -0.06 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 4 | 1.40 | 3 | 0 | 0 | 0 | 3 | 1 | 3 | 3 | 1 | 1 | 2 | -0.06 |
| CP480 | Title Length | 44 | 61.40 | 91 | 56 | 53 | 63 | 91 | 56 | 52 | 64 | 50 | 59 | 70 | -0.06 |
| CP381 | Variations in Meta Descriptions | 0 | 2.10 | 4 | 2 | 4 | 3 | 0 | 3 | 2 | 1 | 2 | 2 | 2 | -0.06 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | -0.06 |
| CPX003 | Variations in Main Tags | 21 | 25.90 | 108 | 35 | 0 | 108 | 0 | 0 | 44 | 45 | 0 | 0 | 27 | -0.06 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.06 |
| CP355 | Variations in ID Attributes | 0 | 0.50 | 4 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| CP412 | Number of Email Addresses | 0 | 4.10 | 32 | 0 | 0 | 0 | 1 | 0 | 2 | 32 | 0 | 4 | 2 | -0.05 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP213z | Has Form | 1 | 0.80 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP418 | Number of Forms | 5 | 1.30 | 3 | 0 | 1 | 1 | 2 | 1 | 1 | 1 | 3 | 1 | 2 | -0.05 |
| CP484 | Leading Variations in Title Tag | 0 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.04 |
| CP125 | Variations making whole A Tags | 0 | 0.80 | 2 | 1 | 0 | 1 | 1 | 0 | 1 | 2 | 1 | 0 | 1 | -0.04 |
| CP169 | Variations in H3 Tags | 3 | 1.60 | 7 | 0 | 0 | 7 | 4 | 2 | 0 | 2 | 0 | 0 | 1 | -0.04 |
| CP126a | Exact Match in A Tags | 0 | 0.90 | 3 | 0 | 0 | 0 | 2 | 0 | 2 | 0 | 3 | 2 | 0 | -0.03 |
| CP455 | Number of YouTube Embeds | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP352 | Has YouTube Embed | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP412b | Has Email | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.03 |
| CP340 | Has Schema Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.02 |
| CP128 | Variations in Alt Attributes | 0 | 3.50 | 10 | 2 | 0 | 6 | 5 | 4 | 0 | 10 | 1 | 7 | 0 | -0.02 |
| CP161 | Variations in H1-H6 Tags | 4 | 5.90 | 12 | 11 | 2 | 12 | 7 | 5 | 3 | 6 | 1 | 5 | 7 | -0.02 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.02 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.02 |
| CPXR003 | Number of Heading Tags | 18 | 13.30 | 29 | 10 | 1 | 29 | 8 | 22 | 14 | 9 | 8 | 22 | 10 | -0.02 |
| CPXR015 | Variations in Figure Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP165 | Variations in H2 Tags | 1 | 3.90 | 10 | 4 | 10 | 10 | 0 | 0 | 5 | 5 | 2 | 2 | 1 | -0.01 |
| CP364 | Is OpenGraph Type Article | 0 | 0.70 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| CP157 | Variations in H1, H2, and H3 Tags | 4 | 5.80 | 12 | 11 | 2 | 12 | 7 | 5 | 3 | 5 | 1 | 5 | 7 | -0.01 |
| CP471 | Variations in Span Tags | 4 | 5.20 | 16 | 0 | 0 | 1 | 3 | 16 | 4 | 1 | 9 | 16 | 2 | -0.01 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.40 | 3 | 2 | 0 | 3 | 0 | 0 | 3 | 2 | 1 | 2 | 1 | -0.00 |
| CP127 | Variations in A Tag HREFs | 4 | 34.80 | 154 | 5 | 82 | 27 | 27 | 154 | 12 | 4 | 13 | 23 | 1 | -0.00 |
