This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Chesapeake Seo #94 aslopubs.onlinelibrary.wiley.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.chesapeake seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.seo 10, chesapeake 10, search engine optimization 8, chesapeake seo 7 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, brand 10, company 10, chesapeake 10, blog 9, customer 9, keyword 8, search engine optimization 8, design 8, map 8, menu 8, digital marketing 7, competition 7, advertising 7, research 7, client 7, social media 7, email 7, keywords 6, virginia 6, ppc 6, online marketing 6, money 6, information 6, reputation 5, norfolk 5, social media marketing 5, law 5, virginia beach 5, google maps 4, tick 4, best seo company 4, internet marketing 4, cart 3, pay-per-click 3, understanding 3, portsmouth 3, brand awareness 3, hampton roads 3, brands 3, nice 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 8, seo and web 3 Double Word LSI1 class 10, span class 10, div class 10, ul class 10, doctype html 10, search engine 9, img src 9, i class 9, engine optimization 8, web design 7, li class 7, html lang 7, post_type menu 6, item menu 6, website design 6, page menu 6, nav class 5, virginia beach 5, is one 5, as well 4, custom menu 4, to help 4, chesapeake virginia 3, is easy 3, we make 3Single Word LSIhow 10, search 10, seo 10, foot 10, website 10, business 10, wrap 10, div 10, contact 10, image 10, list 10, http 10, back 10, title 10, content 10, engine 10, company 10, class 10, custom 10, home 10, form 10, service 10, text 10, https 10, businesses 10, local 10, top 10, doctype 10, col 10, use 10, body 10, that 10, reviews 10, www 10, logo 10, alt 10, header 10, amp 10, footer 10, best 10, head 10, row 10, lang 10, src 10, social 10, online 10, about 10, brand 10, height 10, png 10, min 10, one 10, services 10, chesapeake 10, call 10, marketing 10, this 10, page 10, color 10, not 10, center 10, target 10, what 10, container 10, type 10, optimization 10, href 10, item 10, work 10, phone 10, style 10, web 10, site 10, width 10, span 10, small 10, data 10, own 10, html 10, ver 10, here 10, line 10, link 10, cal 10, cat 10, jpg 10, _blank 10, tel 9, google 9, down 9, rel 9, info 9, some 9, mobile 9, uploads 9, very 9, nav 9, other 9, pin 9, read 9, box 9, make 9, 100 9, companies 9, them 9, long 9, name 9, button 9, play 9, none 9, when 9, word 9, facebook 9, display 9, help 9, section 9, experience 9, day 9, like 9, img 9, part 9, customer 9, building 8, click 8, its 8, 2019 8, there 8, well 8, script 8, template 8, menu 8, websites 8, net 8, traffic 8, new 8, 200 8, try 8, position 8, design 8, they 8, unique 8, default 8, does 8, align 8, org 8, place 8, wrapper 8, hit 8, create 8, bottom 8, important 8, value 8, build 8, user 8, these 7, sure 7, object 7, words 7, test 7, article 7, take 7, just 7, action 7, large 7, clients 7, url 7, lists 7, media 7, advertising 7, based 7, cache 7, email 7, svg 7, team 7, ranking 7, experts 7, things 7, look 7, privacy 7, location 7, competition 7, twitter 7, light 7, date 7, space 7, few 7, development 7, youtube 7, point 7, also 7, post_type 6, easy 6, icon 6, linked 6, graph 6, 'https 6, share 6, max 6, noscript 6, virginia 6, css 6, api 6, press 6, input 6, current 6, btn 6, started 6, many 6, open 6, desc 6, video 6, throughout 6, road 6, terms 6, embed 6, theme 6, include 6, should 6, format 6, ready 6, responsive 6, xml 5, roll 5, days 5, norfolk 5, needs 5, medium 5, live 5, agencies 5, beach 5, select 5, 757 5, file 5, world 5, ecommerce 5, everything 5, usa 5, ffffff 5, already 5, author 5, includes 5, 220 5, single 5, such 5, reputation 5, solutions 5, description 5, commerce 5, images 5, linkedin 5, quote 4, profile 4, schema 4, national 4, address 4, branding 4, ford 4, analytics 4, united 4, states 4, 619 4, print 4, 503 4, afford 4, 532 4, picture 4, office 4, feed 4, forms 4, instagram 4, device 4, takes 4, middle 4, wordpress 4, 038 4, support 4, submit 4, successful 4, seconds 4, nbsp 4, scroll 4, geo 4, upcity 4, certain 4, major 4, keep 4, general 4, padding 4, designer 4, plugins 3, tabindex 3, redesign 3, certified 3, 2000 3, vision 3, searching 3, choose 3, divider 3, provides 3, scope 3, rick 3, 506 3, focus 3, products 3, different 3, 101 3, mailto 3, logos 3, sizes 3, javascript 3, envelope 3, meta 3, conditions 3, rss 3, project 3, horizontal 3, region 3, vertical 3, gap 3, statement 3, textarea 3, required 3, lazyload 3, stylesheet 3, var 3, card 3, excel 3, organization 3, float 3, group 3, created 3, square 3, scale 3, along 3, category 3 |
| Factor ID | Factor Name | #94 aslopubs.onlinelibrary.wiley.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP134a | Exact Match in Body Tag | 0 | 5.60 | 20 | 7 | 1 | 3 | 1 | 5 | 0 | 8 | 7 | 20 | 4 | -0.48 |
| ENT000a | Number of Entities Used | 17 | 26.30 | 37 | 26 | 12 | 24 | 25 | 25 | 37 | 31 | 36 | 28 | 19 | -0.46 |
| CP470a | Exact Match in the HTML Tag | 0 | 4.50 | 13 | 5 | 0 | 3 | 1 | 5 | 0 | 8 | 7 | 13 | 3 | -0.40 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 2.30 | 7 | 1 | 1 | 1 | 3 | 7 | 4 | 2 | 4 | 0 | 0 | -0.38 |
| CP481 | Variations in Title Tag | 1 | 2.20 | 3 | 3 | 2 | 2 | 2 | 2 | 1 | 2 | 2 | 3 | 3 | -0.38 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.90 | 2 | 2 | 0 | 1 | 0 | 1 | 0 | 2 | 2 | 1 | 0 | -0.37 |
| CP153 | Variations in H1 and H2 Tags | 0 | 6.10 | 12 | 6 | 1 | 5 | 0 | 11 | 12 | 9 | 9 | 6 | 2 | -0.36 |
| CP465 | Variations in P Tags | 0 | 37.60 | 89 | 45 | 9 | 0 | 24 | 17 | 89 | 55 | 47 | 80 | 10 | -0.36 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.60 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 2 | 1 | -0.36 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.70 | 2 | 1 | 0 | 1 | 0 | 1 | 0 | 2 | 2 | 0 | 0 | -0.36 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.70 | 2 | 1 | 0 | 1 | 0 | 1 | 0 | 2 | 2 | 0 | 0 | -0.36 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.50 | 4 | 2 | 0 | 2 | 0 | 4 | 0 | 4 | 3 | 0 | 0 | -0.35 |
| CP137 | Variations in the Canonical URL | 0 | 1.60 | 2 | 2 | 2 | 0 | 2 | 2 | 2 | 2 | 2 | 2 | 0 | -0.35 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.80 | 2 | 1 | 0 | 2 | 0 | 2 | 0 | 2 | 1 | 0 | 0 | -0.35 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.90 | 2 | 2 | 0 | 1 | 0 | 1 | 0 | 2 | 2 | 1 | 0 | -0.34 |
| CP386 | Variations in Meta Twitter Description | 0 | 2.20 | 7 | 1 | 1 | 0 | 3 | 7 | 4 | 2 | 4 | 0 | 0 | -0.34 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 2 | 1 | 0 | 0 | -0.34 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.10 | 2 | 1 | 1 | 0 | 2 | 2 | 1 | 2 | 2 | 0 | 0 | -0.33 |
| CP165 | Variations in H2 Tags | 0 | 2.10 | 9 | 0 | 4 | 4 | 0 | 0 | 2 | 2 | 0 | 0 | 9 | -0.33 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.33 |
| CP467 | Variations in Section Tags | 0 | 53.20 | 228 | 54 | 10 | 0 | 37 | 51 | 228 | 66 | 66 | 20 | 0 | -0.32 |
| ENT003 | Entities in H2 Tags | 0 | 6.10 | 15 | 8 | 0 | 5 | 0 | 11 | 12 | 15 | 6 | 2 | 2 | -0.32 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.32 |
| CP483a | Exact Match in the Title Tag | 0 | 0.80 | 3 | 1 | 0 | 0 | 0 | 2 | 0 | 1 | 1 | 0 | 3 | -0.31 |
| CP381 | Variations in Meta Descriptions | 0 | 2.00 | 4 | 0 | 1 | 1 | 3 | 0 | 4 | 2 | 4 | 3 | 2 | -0.31 |
| CP162 | Variations making whole H2 Tags | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.31 |
| ENT009 | Entities in Title Tag | 5 | 3.10 | 5 | 3 | 2 | 5 | 1 | 3 | 1 | 5 | 2 | 4 | 5 | -0.30 |
| CP149 | Variations making whole H1 Tags | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.30 |
| ENT018 | Entities in Sentences | 14 | 102.70 | 225 | 131 | 8 | 74 | 77 | 53 | 225 | 174 | 94 | 158 | 33 | -0.30 |
| CP134 | Variations in Body Tag | 8 | 159.70 | 612 | 69 | 13 | 66 | 60 | 74 | 0 | 80 | 406 | 612 | 217 | -0.30 |
| CP469 | Variations in Sentences | 2 | 17.80 | 42 | 31 | 1 | 19 | 10 | 11 | 42 | 14 | 31 | 17 | 2 | -0.30 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 10.20 | 39 | 8 | 1 | 5 | 0 | 15 | 39 | 14 | 10 | 8 | 2 | -0.29 |
| ENT002 | Entities in H1 Tags | 0 | 1.70 | 5 | 3 | 0 | 2 | 0 | 2 | 1 | 3 | 1 | 5 | 0 | -0.29 |
| CP231 | Has Meta Twitter Description | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.29 |
| CP152 | Variations in H1 Tags | 0 | 1.60 | 3 | 2 | 2 | 2 | 1 | 1 | 3 | 3 | 0 | 0 | 2 | -0.29 |
| CP126a | Exact Match in A Tags | 0 | 1.00 | 8 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 1 | -0.28 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.30 | 2 | 1 | 1 | 2 | 2 | 2 | 1 | 2 | 2 | 0 | 0 | -0.28 |
| CP470 | Variations in the HTML Tag | 8 | 194.80 | 612 | 69 | 13 | 68 | 60 | 74 | 347 | 80 | 408 | 612 | 217 | -0.28 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.27 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.26 |
| CP126 | Exact Match making whole A Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.26 |
| CP161 | Variations in H1-H6 Tags | 0 | 12.20 | 55 | 11 | 1 | 5 | 0 | 15 | 55 | 15 | 10 | 8 | 2 | -0.26 |
| CPX010 | Variations in Div Tags | 8 | 171.40 | 587 | 65 | 10 | 59 | 60 | 65 | 319 | 67 | 265 | 587 | 217 | -0.26 |
| CP469a | Exact Match in Sentences | 0 | 0.50 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 | 0 | 1 | -0.26 |
| CPX003 | Variations in Main Tags | 0 | 54.10 | 322 | 0 | 0 | 0 | 37 | 55 | 322 | 0 | 0 | 127 | 0 | -0.26 |
| CPXR004 | Number of H1 Tags | 0 | 1.60 | 4 | 4 | 1 | 1 | 1 | 2 | 1 | 2 | 1 | 3 | 0 | -0.26 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.90 | 3 | 1 | 0 | 2 | 0 | 3 | 2 | 1 | 0 | 0 | 0 | -0.25 |
| CP234 | Has Meta Twitter Content | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.25 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 3.10 | 13 | 2 | 0 | 2 | 0 | 6 | 13 | 4 | 2 | 2 | 0 | -0.25 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.24 |
| CP465c | Variations in script Tags | 0 | 25.60 | 119 | 18 | 29 | 7 | 11 | 2 | 119 | 14 | 28 | 28 | 0 | -0.24 |
| CP230 | Has Meta Twitter Cards | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.23 |
| CP207 | Has Contact Page | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.23 |
| CP168 | Leading Variations in H3 Tags | 0 | 1.50 | 10 | 0 | 0 | 0 | 0 | 2 | 10 | 1 | 1 | 1 | 0 | -0.23 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.30 | 6 | 0 | 1 | 0 | 4 | 0 | 2 | 6 | 3 | 5 | 2 | -0.23 |
| CP364 | Is OpenGraph Type Article | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.23 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.22 |
| CP125 | Variations making whole A Tags | 0 | 1.20 | 5 | 2 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 5 | 1 | -0.22 |
| CP318 | Has RSS Link | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CP484 | Leading Variations in Title Tag | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.21 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 4.60 | 27 | 2 | 0 | 2 | 0 | 6 | 27 | 5 | 2 | 2 | 0 | -0.21 |
| CP228 | Has Meta Robots | 0 | 0.80 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.21 |
| CP204 | Has Canonical URL | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.21 |
| CP124a | Variations in Absolute URLs | 0 | 49.20 | 261 | 6 | 2 | 0 | 3 | 15 | 60 | 5 | 140 | 261 | 0 | -0.21 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CP310 | Has OpenGraph Type | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.20 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.20 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CP473 | Variations in Strong Tags | 0 | 5.50 | 23 | 0 | 1 | 3 | 0 | 3 | 23 | 1 | 4 | 20 | 0 | -0.19 |
| CPX013 | Variations in Footer Tags | 0 | 51.70 | 293 | 1 | 1 | 0 | 22 | 0 | 6 | 0 | 194 | 293 | 0 | -0.18 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.18 |
| CPXR24 | Number of P Tags | 0 | 42.10 | 111 | 36 | 13 | 0 | 29 | 46 | 111 | 43 | 89 | 36 | 18 | -0.18 |
| CP133 | Variations in B Tags | 0 | 4.60 | 24 | 24 | 0 | 0 | 0 | 1 | 0 | 14 | 2 | 5 | 0 | -0.17 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.70 | 2 | 1 | 0 | 0 | 0 | 1 | 1 | 2 | 1 | 1 | 0 | -0.17 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| CP127 | Variations in A Tag HREFs | 0 | 48.90 | 259 | 4 | 2 | 9 | 9 | 10 | 46 | 7 | 139 | 259 | 4 | -0.16 |
| CP138 | Variations in Cite Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPX002 | Variations in Figcaption Tags | 0 | 0.50 | 5 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP451 | Number of US Phone Numbers | 3 | 3.30 | 8 | 4 | 6 | 4 | 8 | 1 | 0 | 3 | 5 | 1 | 1 | -0.15 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.70 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| QS003 | Number of Questions | 3 | 6.20 | 18 | 5 | 0 | 5 | 1 | 8 | 12 | 3 | 18 | 10 | 0 | -0.15 |
| CPXR015 | Variations in Figure Tags | 0 | 1.30 | 8 | 5 | 0 | 0 | 0 | 8 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.14 |
| CP465z | Variations in Form Tags | 0 | 0.40 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.14 |
| CP129 | Variations in A Tags | 3 | 45.40 | 193 | 7 | 1 | 17 | 11 | 11 | 56 | 8 | 32 | 118 | 193 | -0.13 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.13 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.13 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | -0.12 |
| CP492 | Word Count | 776 | 1743.30 | 4564 | 1153 | 381 | 1166 | 807 | 1387 | 4564 | 2050 | 3735 | 1523 | 667 | -0.12 |
| CP169 | Variations in H3 Tags | 0 | 4.10 | 27 | 2 | 0 | 0 | 0 | 4 | 27 | 5 | 1 | 2 | 0 | -0.12 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.12 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP380 | Meta Description Length | 145 | 132.60 | 322 | 0 | 164 | 124 | 154 | 0 | 109 | 168 | 322 | 150 | 135 | -0.12 |
| CP375 | Variations in LI Tags | 3 | 50.60 | 201 | 1 | 2 | 22 | 11 | 14 | 88 | 15 | 88 | 64 | 201 | -0.11 |
| ENT007 | Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP468 | Number of Sentences | 25 | 57.30 | 174 | 51 | 10 | 47 | 23 | 47 | 174 | 70 | 117 | 32 | 2 | -0.11 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.11 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CP139 | Variations in Class Attributes | 0 | 0.90 | 3 | 3 | 0 | 2 | 0 | 0 | 2 | 0 | 2 | 0 | 0 | -0.10 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP492b | Unabridged Word Count | 926 | 2133.70 | 5799 | 1372 | 470 | 1458 | 953 | 1715 | 5799 | 2654 | 4520 | 1688 | 708 | -0.10 |
| CP130 | Variations in Article Tags | 0 | 28.50 | 225 | 0 | 0 | 0 | 0 | 42 | 225 | 0 | 0 | 18 | 0 | -0.10 |
| CPXR018 | Variations in Nav Tags | 0 | 17.60 | 127 | 0 | 3 | 0 | 1 | 16 | 19 | 10 | 127 | 0 | 0 | -0.09 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.70 | 4 | 0 | 0 | 0 | 0 | 0 | 4 | 1 | 2 | 0 | 0 | -0.09 |
| CP472 | Variations making whole Span Tags | 0 | 0.80 | 2 | 1 | 1 | 2 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | -0.09 |
| CP203 | Has Apple Touch Icon | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.09 |
| CP208 | Has Copyright | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP337 | Has Schema Rating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CPXR003 | Number of Heading Tags | 13 | 24.60 | 79 | 29 | 5 | 10 | 15 | 35 | 79 | 29 | 26 | 16 | 2 | -0.08 |
| QS006 | Number of Questions In H2 Tags | 3 | 0.70 | 4 | 1 | 0 | 0 | 0 | 0 | 4 | 0 | 1 | 1 | 0 | -0.08 |
| CP128 | Variations in Alt Attributes | 2 | 3.60 | 14 | 0 | 0 | 13 | 0 | 4 | 14 | 0 | 0 | 5 | 0 | -0.07 |
| CP136 | Variations making whole B Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP172 | Leading Variations in H4 Tags | 0 | 1.50 | 14 | 0 | 0 | 0 | 0 | 0 | 14 | 1 | 0 | 0 | 0 | -0.06 |
| CP233 | Has Meta Twitter Site | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.06 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.06 |
| ENT001 | Entities in HTML Tag | 110 | 513.30 | 1141 | 231 | 173 | 249 | 317 | 1137 | 743 | 1141 | 580 | 487 | 75 | -0.05 |
| ENT004 | Entities in H3 Tags | 0 | 3.80 | 14 | 5 | 0 | 0 | 0 | 1 | 14 | 13 | 5 | 0 | 0 | -0.05 |
| QS012 | Headings Has Question | 1 | 0.50 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.05 |
| QS004 | Number of Questions In Headings | 3 | 1.40 | 8 | 1 | 0 | 0 | 0 | 0 | 8 | 1 | 3 | 1 | 0 | -0.05 |
| CP376 | Variations making whole LI Tags | 0 | 0.40 | 2 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| CP481b | Word Count in Meta Description Tag | 29 | 22.20 | 55 | 0 | 31 | 22 | 24 | 0 | 16 | 26 | 55 | 24 | 24 | -0.05 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | -0.05 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 1.50 | 14 | 0 | 0 | 0 | 0 | 0 | 14 | 1 | 0 | 0 | 0 | -0.04 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP213 | Has FavIcon | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.04 |
| CP428 | Number of Images without Alt Text | 0 | 15.00 | 37 | 0 | 2 | 1 | 3 | 36 | 37 | 22 | 36 | 13 | 0 | -0.04 |
| CP382 | Variations in Meta Keywords | 1 | 3.10 | 31 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 31 | -0.04 |
| CP309 | Has OpenGraph Image | 1 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.03 |
| CP177 | Variations in H4-H6 Tags | 0 | 2.00 | 16 | 3 | 0 | 0 | 0 | 0 | 16 | 1 | 0 | 0 | 0 | -0.03 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.03 |
| CP480 | Title Length | 173 | 66.10 | 83 | 75 | 55 | 69 | 52 | 60 | 60 | 81 | 62 | 64 | 83 | -0.03 |
| CP471 | Variations in Span Tags | 2 | 11.50 | 49 | 13 | 2 | 3 | 16 | 8 | 49 | 13 | 9 | 2 | 0 | -0.02 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP452 | Number of Videos | 0 | 0.40 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP356 | Variations in I Tags | 0 | 1.30 | 10 | 0 | 0 | 0 | 0 | 0 | 10 | 3 | 0 | 0 | 0 | -0.01 |
| CPX005 | Variations in Aside Tags | 0 | 1.20 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | -0.01 |
| CP173 | Variations in H4 Tags | 0 | 2.00 | 16 | 3 | 0 | 0 | 0 | 0 | 16 | 1 | 0 | 0 | 0 | -0.01 |
| CP435 | Number of Links | 42 | 145.60 | 464 | 33 | 21 | 61 | 52 | 71 | 85 | 105 | 464 | 354 | 210 | -0.01 |
| CP313 | Has Privacy Policy | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.01 |
| ENT005 | Entities in H4 Tags | 0 | 1.70 | 6 | 2 | 0 | 0 | 0 | 0 | 6 | 4 | 0 | 5 | 0 | -0.01 |
| CP481a | Word Count in Title Tag | 23 | 8.60 | 10 | 9 | 6 | 9 | 7 | 9 | 8 | 10 | 9 | 9 | 10 | -0.00 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.00 |
