This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Boston Seo #64 www.fixr.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.boston seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.boston 10, seo 10, boston seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.ice 10, search engine optimization 10, boston 10, client 10, company 10, expert 9, clients 9, digital marketing 8, experience 8, research 8, social media 8, consultant 8, customer 8, blog 7, brand 7, visibility 7, web development 6, keyword 6, search engines 6, privacy 6, industry 6, email 6, keywords 5, competition 5, brands 5, information 5, fee 4, yahoo 4, algorithm 4, content marketing 4, search engine marketing 3, e-mail 3, boston seo company 3, local search 3, cost 3, white hat 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, boston seo company 3, white hat seo 3 Double Word LSIsearch engine 10, engine optimization 10, boston seo 9, digital marketing 8, local seo 8, to help 8, seo company 6, search engines 6, seo expert 6, seo services 6, as well 4, to work 4, seo companies 4, to provide 4, online presence 4, how much 3, first page 3, engine rankings 3, to know 3, read more 3, s important 3, hat seo 3, s best 3, business grow 3, user experience 3Single Word LSIrank 10, google 10, boston 10, how 10, search 10, seo 10, website 10, business 10, one 10, services 10, right 10, marketing 10, red 10, contact 10, hat 10, results 10, page 10, content 10, engine 10, now 10, company 10, end 10, over 10, target 10, service 10, base 10, type 10, optimization 10, work 10, local 10, top 10, that 10, line 10, about 9, call 9, view 9, this 9, know 9, not 9, digital 9, what 9, form 9, time 9, expert 9, provide 9, don 9, clients 9, more 9, help 9, read 9, most 9, why 9, companies 8, sure 8, them 8, term 8, team 8, ranking 8, research 8, every 8, number 8, other 8, too 8, display 8, first 8, experience 8, reviews 8, find 8, only 8, traffic 8, new 8, true 8, part 8, design 8, process 8, increase 8, online 8, user 8, customer 8, year 7, quote 7, brand 7, they 7, long 7, customers 7, many 7, its 7, look 7, start 7, focus 7, years 7, businesses 7, come 7, bottom 7, fill 7, best 7, make 7, advertising 6, these 6, engines 6, grow 6, want 6, found 6, free 6, add 6, take 6, leads 6, trust 6, 2020 6, well 6, presence 6, understand 6, being 6, agency 6, sales 6, revenue 6, real 6, important 6, today 6, also 6, strategy 6, bring 5, fit 5, offer 5, knowledge 5, looking 5, fact 5, achieve 5, after 5, hand 5, bing 5, answer 5, keywords 5, white 5, things 5, needs 5, doing 5, competition 5, when 5, care 5, product 5, great 5, return 5, always 5, rankings 5, keep 5, roi 5, say 5, control 5, visit 5, competitors 4, going 4, then 4, easy 4, much 4, yahoo 4, talk 4, which 4, let's 4, solutions 4, choose 4, just 4, yes 4, copyright 4, case 4, consultation 4, everything 4, may 4, 781 4, visible 4, level 4, techniques 4, 690 4, highly 4, worked 3, honest 3, goals 3, boost 3, does 3, mind 3, people 3, promise 3, good 3, making 3, lack 3, internet 3, however 3, hire 3, searching 3, hard 3, algorithms 3, works 3, gain 3, within 3, break 3, growing 3, should 3, consider 3, estate 3, since 3, critical 3, effective 3, spend 3, cost 3, super 3 |
| Factor ID | Factor Name | #64 fixr.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP126a | Exact Match in A Tags | 1 | 9.20 | 47 | 23 | 3 | 3 | 0 | 2 | 0 | 7 | 7 | 0 | 47 | -0.32 |
| ENT000a | Number of Entities Used | 30 | 30.60 | 63 | 25 | 36 | 30 | 24 | 24 | 33 | 22 | 16 | 33 | 63 | -0.26 |
| CPXR24 | Number of P Tags | 29 | 31.10 | 48 | 28 | 37 | 2 | 40 | 48 | 46 | 33 | 32 | 10 | 35 | -0.25 |
| ENT018 | Entities in Sentences | 69 | 180.80 | 988 | 38 | 168 | 162 | 67 | 49 | 238 | 31 | 22 | 45 | 988 | -0.24 |
| CP492b | Unabridged Word Count | 1762 | 2296.80 | 10330 | 911 | 1987 | 1845 | 1420 | 760 | 3587 | 702 | 731 | 695 | 10330 | -0.23 |
| CPXR004 | Number of H1 Tags | 2 | 2.50 | 16 | 16 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 2 | -0.23 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP492 | Word Count | 1498 | 1915.90 | 8904 | 718 | 1613 | 1490 | 1175 | 633 | 2842 | 596 | 606 | 582 | 8904 | -0.23 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP126 | Exact Match making whole A Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 | -0.22 |
| CP470a | Exact Match in the HTML Tag | 11 | 11.40 | 55 | 10 | 10 | 5 | 3 | 13 | 1 | 9 | 8 | 0 | 55 | -0.22 |
| ENT001 | Entities in HTML Tag | 106 | 458.90 | 2360 | 76 | 273 | 694 | 113 | 108 | 644 | 79 | 136 | 106 | 2360 | -0.22 |
| ENT009 | Entities in Title Tag | 1 | 3.10 | 6 | 2 | 3 | 1 | 4 | 6 | 2 | 3 | 2 | 5 | 3 | -0.21 |
| ENT008 | Entities in Meta Description Tag | 0 | 3.70 | 7 | 3 | 4 | 7 | 3 | 6 | 3 | 5 | 0 | 6 | 0 | -0.21 |
| CPXX888 | Number of HTML Tags | 823 | 1028.40 | 3035 | 497 | 1002 | 1012 | 461 | 627 | 2738 | 349 | 277 | 286 | 3035 | -0.21 |
| CP386 | Variations in Meta Twitter Description | 1 | 2.20 | 11 | 0 | 2 | 0 | 2 | 3 | 0 | 4 | 11 | 0 | 0 | -0.20 |
| CP129 | Variations in A Tags | 3 | 112.60 | 874 | 12 | 27 | 95 | 20 | 13 | 60 | 2 | 20 | 3 | 874 | -0.20 |
| CP125 | Variations making whole A Tags | 0 | 2.10 | 14 | 0 | 1 | 0 | 3 | 1 | 1 | 0 | 1 | 0 | 14 | -0.20 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.20 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CP184 | Leading Variations in H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.18 |
| CP137 | Variations in the Canonical URL | 2 | 1.60 | 2 | 0 | 2 | 2 | 2 | 2 | 2 | 0 | 2 | 2 | 2 | -0.17 |
| CP388 | Variations in Meta Twitter Content | 1 | 1.20 | 3 | 0 | 3 | 0 | 2 | 3 | 0 | 2 | 1 | 0 | 1 | -0.17 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP426 | Number of Images | 15 | 23.70 | 60 | 31 | 20 | 0 | 23 | 12 | 52 | 21 | 7 | 11 | 60 | -0.16 |
| CP165 | Variations in H2 Tags | 0 | 3.70 | 7 | 1 | 2 | 2 | 7 | 7 | 0 | 0 | 7 | 7 | 4 | -0.16 |
| CP447 | Number of Trademarks | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 0 | -0.16 |
| CP346 | Has Trademarks | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.16 |
| CP465 | Variations in P Tags | 44 | 27.00 | 109 | 14 | 54 | 5 | 30 | 23 | 4 | 2 | 19 | 10 | 109 | -0.15 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CP356 | Variations in I Tags | 2 | 1.50 | 5 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 1 | 5 | 5 | -0.15 |
| CP150a2 | Exact Match in H2 Tags | 2 | 1.30 | 6 | 0 | 6 | 0 | 1 | 3 | 1 | 0 | 0 | 0 | 2 | -0.15 |
| CP428 | Number of Images without Alt Text | 8 | 7.90 | 23 | 16 | 2 | 0 | 23 | 11 | 0 | 14 | 7 | 0 | 6 | -0.15 |
| CP465c | Variations in script Tags | 0 | 23.70 | 97 | 38 | 16 | 33 | 12 | 27 | 3 | 8 | 97 | 0 | 3 | -0.14 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP202 | Has Amp Link Tag | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP365 | Is or Has AMP | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 2.20 | 11 | 0 | 2 | 0 | 2 | 3 | 0 | 4 | 11 | 0 | 0 | -0.14 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP185 | Variations in H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.14 |
| CP132 | Variations in Blockquote Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | -0.14 |
| ENT006 | Entities in H5 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.14 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.14 |
| CP153 | Variations in H1 and H2 Tags | 12 | 4.50 | 11 | 3 | 8 | 2 | 7 | 5 | 3 | 0 | 2 | 11 | 4 | -0.13 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.13 |
| CP231 | Has Meta Twitter Description | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.13 |
| CP164 | Leading Variations in H2 Tags | 5 | 1.20 | 4 | 0 | 4 | 0 | 2 | 4 | 0 | 0 | 0 | 1 | 1 | -0.13 |
| CPXR003 | Number of Heading Tags | 16 | 22.60 | 62 | 29 | 28 | 1 | 36 | 17 | 22 | 14 | 10 | 7 | 62 | -0.13 |
| CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.13 |
| QS006 | Number of Questions In H2 Tags | 2 | 0.30 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.20 | 3 | 0 | 3 | 0 | 2 | 3 | 0 | 2 | 1 | 0 | 1 | -0.12 |
| CP471 | Variations in Span Tags | 35 | 2.70 | 12 | 2 | 6 | 0 | 1 | 3 | 12 | 0 | 3 | 0 | 0 | -0.12 |
| CP481 | Variations in Title Tag | 1 | 2.10 | 3 | 2 | 3 | 2 | 2 | 3 | 2 | 2 | 1 | 3 | 1 | -0.12 |
| CP139 | Variations in Class Attributes | 0 | 1.30 | 6 | 0 | 1 | 0 | 0 | 0 | 3 | 1 | 0 | 6 | 2 | -0.12 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.12 |
| CP468 | Number of Sentences | 36 | 48.10 | 181 | 40 | 50 | 82 | 41 | 25 | 17 | 14 | 12 | 19 | 181 | -0.11 |
| ENT003 | Entities in H2 Tags | 5 | 5.80 | 19 | 0 | 19 | 0 | 6 | 10 | 1 | 0 | 0 | 17 | 5 | -0.11 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP375 | Variations in LI Tags | 6 | 11.80 | 48 | 0 | 48 | 0 | 24 | 3 | 14 | 4 | 2 | 12 | 11 | -0.11 |
| CP127 | Variations in A Tag HREFs | 4 | 47.50 | 160 | 13 | 57 | 102 | 37 | 12 | 160 | 2 | 44 | 13 | 35 | -0.11 |
| CP469 | Variations in Sentences | 19 | 20.10 | 84 | 13 | 35 | 30 | 13 | 9 | 1 | 1 | 3 | 12 | 84 | -0.11 |
| CPX010 | Variations in Div Tags | 91 | 196.20 | 969 | 90 | 132 | 211 | 100 | 53 | 235 | 15 | 93 | 64 | 969 | -0.10 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| CP203 | Has Apple Touch Icon | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.09 |
| CP376 | Variations making whole LI Tags | 0 | 0.70 | 3 | 0 | 2 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 1 | -0.09 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.09 |
| CP481a | Word Count in Title Tag | 7 | 9.10 | 11 | 11 | 7 | 9 | 9 | 8 | 9 | 11 | 10 | 7 | 10 | -0.09 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.09 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP452 | Number of Videos | 0 | 0.80 | 4 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 4 | -0.09 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.09 |
| CP469a | Exact Match in Sentences | 2 | 1.40 | 7 | 7 | 1 | 0 | 1 | 4 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP134a | Exact Match in Body Tag | 26 | 28.20 | 193 | 193 | 12 | 12 | 5 | 14 | 1 | 0 | 43 | 2 | 0 | -0.08 |
| CP470 | Variations in the HTML Tag | 95 | 245.10 | 1055 | 94 | 187 | 528 | 103 | 53 | 251 | 18 | 93 | 69 | 1055 | -0.08 |
| QS003 | Number of Questions | 3 | 3.10 | 6 | 6 | 2 | 5 | 6 | 3 | 1 | 1 | 0 | 5 | 2 | -0.08 |
| QS004 | Number of Questions In Headings | 2 | 1.00 | 5 | 1 | 0 | 0 | 5 | 3 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP455 | Number of YouTube Embeds | 0 | 0.80 | 4 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 4 | -0.07 |
| CP235 | Has Meta Viewport | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.07 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.07 |
| CP348 | Has Video | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.07 |
| ENT004 | Entities in H3 Tags | 0 | 7.50 | 49 | 2 | 2 | 0 | 8 | 0 | 8 | 4 | 2 | 0 | 49 | -0.07 |
| CP157 | Variations in H1, H2, and H3 Tags | 12 | 7.30 | 23 | 4 | 11 | 2 | 8 | 5 | 3 | 1 | 5 | 11 | 23 | -0.06 |
| QS012 | Headings Has Question | 1 | 0.40 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CP159a | Exact Match in H1-H6 Tags | 4 | 1.80 | 7 | 0 | 7 | 0 | 1 | 4 | 1 | 1 | 1 | 0 | 3 | -0.06 |
| CP483a | Exact Match in the Title Tag | 1 | 0.80 | 2 | 1 | 1 | 0 | 1 | 2 | 0 | 1 | 1 | 1 | 0 | -0.06 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.06 |
| ENT002 | Entities in H1 Tags | 4 | 1.70 | 6 | 6 | 1 | 1 | 0 | 1 | 1 | 0 | 2 | 2 | 3 | -0.05 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.05 |
| CP161 | Variations in H1-H6 Tags | 13 | 7.90 | 23 | 4 | 12 | 2 | 10 | 5 | 3 | 1 | 5 | 14 | 23 | -0.05 |
| CPX013 | Variations in Footer Tags | 0 | 2.20 | 9 | 0 | 8 | 0 | 0 | 0 | 0 | 0 | 5 | 9 | 0 | -0.04 |
| CP364 | Is OpenGraph Type Article | 1 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CP177 | Variations in H4-H6 Tags | 1 | 0.60 | 3 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 3 | 0 | -0.04 |
| CP381 | Variations in Meta Descriptions | 1 | 2.50 | 6 | 1 | 2 | 5 | 2 | 3 | 2 | 4 | 0 | 6 | 0 | -0.04 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP160 | Leading Variations in H1-H6 Tags | 5 | 2.30 | 6 | 0 | 6 | 0 | 2 | 5 | 1 | 0 | 0 | 3 | 6 | -0.04 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.60 | 2 | 1 | 1 | 0 | 0 | 2 | 0 | 2 | 0 | 0 | 0 | -0.04 |
| CP427 | Number of Images with Alt Text | 7 | 15.80 | 54 | 15 | 18 | 0 | 0 | 1 | 52 | 7 | 0 | 11 | 54 | -0.03 |
| CP355 | Variations in ID Attributes | 1 | 0.50 | 4 | 0 | 1 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | -0.03 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.03 |
| CP310 | Has OpenGraph Type | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.03 |
| CP481b | Word Count in Meta Description Tag | 16 | 28.60 | 115 | 22 | 26 | 115 | 26 | 28 | 18 | 20 | 0 | 31 | 0 | -0.03 |
| CP130 | Variations in Article Tags | 0 | 12.40 | 95 | 0 | 95 | 0 | 0 | 29 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.02 |
| CP480 | Title Length | 47 | 61.20 | 77 | 70 | 50 | 51 | 65 | 58 | 54 | 77 | 66 | 48 | 73 | -0.02 |
| CP309 | Has OpenGraph Image | 1 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.02 |
| CP472 | Variations making whole Span Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP169 | Variations in H3 Tags | 0 | 2.80 | 19 | 1 | 3 | 0 | 1 | 0 | 0 | 1 | 3 | 0 | 19 | -0.02 |
| CP451 | Number of US Phone Numbers | 7 | 2.10 | 5 | 0 | 3 | 3 | 0 | 5 | 1 | 2 | 4 | 2 | 1 | -0.01 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.70 | 4 | 0 | 0 | 0 | 4 | 2 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.01 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 5 | 2.10 | 6 | 0 | 5 | 0 | 2 | 5 | 1 | 0 | 0 | 2 | 6 | -0.01 |
| CP134 | Variations in Body Tag | 95 | 137.50 | 528 | 94 | 187 | 528 | 103 | 53 | 248 | 0 | 93 | 69 | 0 | -0.00 |
| CP124a | Variations in Absolute URLs | 12 | 32.30 | 65 | 65 | 63 | 18 | 41 | 11 | 7 | 3 | 64 | 0 | 51 | -0.00 |
| CP233 | Has Meta Twitter Site | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.00 |
| CP425 | Number of HTTPS Links | 53 | 241.50 | 1286 | 51 | 175 | 221 | 94 | 56 | 390 | 52 | 37 | 53 | 1286 | -0.00 |
| ENT005 | Entities in H4 Tags | 2 | 0.60 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 2 | 1 | -0.00 |
