![]() This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Aurora Seo #18 digitalhalt.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.aurora seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.aurora 10, seo 10, aurora seo 10, search engine optimization 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, blog 10, aurora 10, company 10, menu 10, expert 9, experience 9, ott 9, cat 9, ppc 9, facebook 9, customer 9, digital marketing 8, advertising 8, white 8, keyword 8, search engine optimization 8, url 8, goal 7, map 7, research 6, social media marketing 6, sem 6, cost 6, usa 5, reputation management 5, adwords 5, internet marketing 5, skill 5, user experience 5, information 5, denver 4, law 4, tick 4, pay per click 4, ecommerce 4, message 4, colorado 4, sitemap 3, lead generation 3, b2b 3, architecture 3, google analytics 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIseo services 10, img src 10, search engine 9, doctype html 9, to make 6, not only 6, iframe src 6, marketing services 6, when they 4, to grow 4, page optimization 4, to provide 3, to give 3, company that 3, google analytics 3Single Word LSIlet 10, height 10, them 10, google 10, size 10, search 10, seo 10, website 10, one 10, services 10, marketing 10, align 10, div 10, post 10, results 10, http 10, page 10, hidden 10, title 10, content 10, not 10, engine 10, end 10, company 10, org 10, center 10, service 10, type 10, put 10, https 10, text 10, href 10, item 10, script 10, provide 10, style 10, aurora 10, top 10, web 10, more 10, off 10, site 10, width 10, first 10, auto 10, own 10, body 10, that 10, www 10, html 10, like 10, alt 10, position 10, img 10, link 10, head 10, design 10, src 10, 100 10, online 10, these 9, companies 9, fix 9, they 9, strong 9, customers 9, business 9, info 9, add 9, name 9, color 9, every 9, what 9, well 9, optimization 9, give 9, template 9, too 9, doctype 9, use 9, border 9, also 9, customer 9, grow 8, then 8, trans 8, many 8, font 8, down 8, analytics 8, test 8, take 8, success 8, some 8, time 8, focus 8, when 8, businesses 8, other 8, don 8, url 8, date 8, sales 8, only 8, new 8, read 8, most 8, background 8, make 8, gets 8, offer 7, goals 7, want 7, require 7, quality 7, much 7, achieve 7, industry 7, iframe 7, learn 7, those 7, pay 7, hire 7, video 7, management 7, competition 7, goal 7, scroll 7, care 7, 'https 7, links 7, process 7, fit 6, meta 6, after 6, such 6, weight 6, lack 6, once 6, description 6, hover 6, review 6, plan 6, products 6, lot 6, great 6, websites 6, 'text 6, ffffff 6, today 6, building 5, professional 5, because 5, allowfullscreen 5, easy 5, competitive 5, keywords 5, reputation 5, good 5, css' 5, frameborder 5, normal 5, family 5, far 5, thumb 5, share 5, together 5, before 5, reviews 5, webkit 5, track 5, strategy 5, without 4, above 4, solid 4, opportunity 4, schema 4, guarantee 4, possible 4, however 4, doing 4, idea 4, attract 4, successful 4, articles 4, images 4, handle 4, push 4, php 4, asset 4, upon 4, west 4, effective 4, public 4, amount 4, mean 4, 1px 4, relative 3, ahead 3, think 3, stay 3, 10px 3, assist 3, continue 3, attractive 3, might 3, decide 3, scrolling 3, exist 3, become 3, foundation 3, may 3, could 3, overflow 3, scale 3, repeat 3, built 3, exactly 3 |
Factor ID | Factor Name | #18 digitalhalt.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
CP483a | Exact Match in the Title Tag | 0 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.51 |
CP150a | Exact Match in H1 Tags | 0 | 0.90 | 2 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 0 | 1 | -0.48 |
CP470a | Exact Match in the HTML Tag | 0 | 5.70 | 13 | 3 | 1 | 4 | 4 | 10 | 9 | 7 | 5 | 1 | 13 | -0.46 |
CP159a | Exact Match in H1-H6 Tags | 0 | 2.40 | 6 | 1 | 2 | 1 | 2 | 5 | 2 | 3 | 2 | 0 | 6 | -0.43 |
CP134a | Exact Match in Body Tag | 0 | 7.60 | 21 | 0 | 4 | 5 | 4 | 21 | 16 | 7 | 5 | 1 | 13 | -0.43 |
ENT000a | Number of Entities Used | 29 | 31.70 | 47 | 27 | 27 | 28 | 30 | 47 | 43 | 35 | 26 | 33 | 21 | -0.42 |
CP158 | Variations making whole H1-H6 Tags | 0 | 0.90 | 2 | 0 | 1 | 2 | 0 | 2 | 0 | 2 | 2 | 0 | 0 | -0.38 |
CP469 | Variations in Sentences | 13 | 27.40 | 88 | 9 | 20 | 27 | 12 | 17 | 88 | 31 | 18 | 30 | 22 | -0.38 |
CP150 | Exact Match making whole H1 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 2 | 0 | 0 | -0.37 |
CP468 | Number of Sentences | 38 | 65.20 | 202 | 35 | 43 | 64 | 22 | 59 | 202 | 117 | 42 | 42 | 26 | -0.37 |
CP149 | Variations making whole H1 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 2 | 0 | 0 | -0.37 |
CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.60 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 2 | 0 | 0 | -0.37 |
CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 2 | 0 | 0 | -0.37 |
CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.80 | 2 | 0 | 0 | 2 | 0 | 2 | 0 | 2 | 2 | 0 | 0 | -0.33 |
CP469a | Exact Match in Sentences | 0 | 1.90 | 8 | 0 | 0 | 3 | 0 | 3 | 1 | 3 | 1 | 0 | 8 | -0.33 |
CP465 | Variations in P Tags | 19 | 35.90 | 119 | 10 | 24 | 29 | 17 | 32 | 119 | 47 | 2 | 48 | 31 | -0.33 |
ENT003 | Entities in H2 Tags | 3 | 5.70 | 18 | 9 | 5 | 2 | 2 | 18 | 4 | 7 | 0 | 4 | 6 | -0.32 |
CP150a2 | Exact Match in H2 Tags | 0 | 0.80 | 2 | 1 | 1 | 0 | 0 | 2 | 1 | 1 | 0 | 0 | 2 | -0.31 |
CPXR018 | Variations in Nav Tags | 6 | 23.10 | 127 | 16 | 22 | 6 | 28 | 8 | 12 | 127 | 3 | 0 | 9 | -0.31 |
CPXR24 | Number of P Tags | 23 | 37.00 | 89 | 29 | 26 | 39 | 19 | 38 | 12 | 89 | 38 | 43 | 37 | -0.31 |
CP156 | Leading Variations in H1, H2, and H3 Tags | 2 | 2.20 | 6 | 3 | 2 | 3 | 0 | 6 | 1 | 2 | 2 | 3 | 0 | -0.31 |
CP492b | Unabridged Word Count | 1143 | 1620.30 | 4520 | 824 | 1228 | 1572 | 1050 | 2346 | 228 | 4520 | 1513 | 1171 | 1751 | -0.30 |
ENT009 | Entities in Title Tag | 2 | 2.90 | 7 | 1 | 2 | 1 | 2 | 3 | 5 | 3 | 2 | 3 | 7 | -0.30 |
CP492 | Word Count | 978 | 1333.70 | 3735 | 674 | 1026 | 1258 | 873 | 1964 | 202 | 3735 | 1220 | 983 | 1402 | -0.30 |
CP157 | Variations in H1, H2, and H3 Tags | 6 | 8.50 | 13 | 9 | 7 | 11 | 6 | 12 | 4 | 10 | 2 | 13 | 11 | -0.29 |
CPX013 | Variations in Footer Tags | 8 | 23.70 | 194 | 14 | 0 | 2 | 3 | 0 | 3 | 194 | 9 | 4 | 8 | -0.29 |
CPXR003 | Number of Heading Tags | 34 | 22.00 | 56 | 13 | 29 | 19 | 18 | 56 | 20 | 26 | 8 | 19 | 12 | -0.29 |
CP165 | Variations in H2 Tags | 6 | 3.80 | 7 | 1 | 5 | 5 | 6 | 6 | 3 | 3 | 1 | 1 | 7 | -0.29 |
CP161 | Variations in H1-H6 Tags | 8 | 9.50 | 15 | 11 | 10 | 11 | 6 | 15 | 4 | 10 | 4 | 13 | 11 | -0.29 |
CP151 | Leading Variations in H1 Tags | 1 | 0.90 | 2 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 2 | 1 | 0 | -0.29 |
CP153 | Variations in H1 and H2 Tags | 5 | 6.00 | 10 | 7 | 7 | 4 | 2 | 10 | 4 | 9 | 2 | 9 | 6 | -0.28 |
CP160 | Leading Variations in H1-H6 Tags | 3 | 2.70 | 7 | 3 | 5 | 3 | 0 | 7 | 1 | 2 | 3 | 3 | 0 | -0.28 |
CP169 | Variations in H3 Tags | 1 | 2.50 | 7 | 2 | 0 | 7 | 4 | 2 | 0 | 1 | 0 | 4 | 5 | -0.28 |
CPJLD233 | Has JSON-LD Search Action | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.27 |
ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
CP473 | Variations in Strong Tags | 2 | 2.70 | 9 | 0 | 3 | 0 | 2 | 1 | 7 | 4 | 0 | 9 | 1 | -0.27 |
CP381a | Exact Match in Meta Descriptions | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | -0.27 |
CPX010 | Variations in Div Tags | 58 | 104.80 | 265 | 116 | 70 | 61 | 63 | 108 | 229 | 265 | 45 | 39 | 52 | -0.27 |
ENT004 | Entities in H3 Tags | 1 | 5.30 | 10 | 8 | 0 | 9 | 6 | 10 | 0 | 7 | 0 | 6 | 7 | -0.27 |
CP467 | Variations in Section Tags | 0 | 29.10 | 66 | 21 | 44 | 0 | 9 | 42 | 0 | 66 | 0 | 63 | 46 | -0.26 |
CP470 | Variations in the HTML Tag | 64 | 128.50 | 408 | 127 | 81 | 67 | 63 | 117 | 237 | 408 | 45 | 79 | 61 | -0.26 |
CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.25 |
ENT018 | Entities in Sentences | 66 | 57.60 | 137 | 43 | 49 | 37 | 38 | 137 | 15 | 94 | 41 | 64 | 58 | -0.25 |
CP124a | Variations in Absolute URLs | 9 | 42.10 | 140 | 83 | 14 | 4 | 25 | 26 | 96 | 140 | 9 | 13 | 11 | -0.24 |
CP428 | Number of Images without Alt Text | 1 | 10.10 | 41 | 7 | 0 | 1 | 41 | 9 | 2 | 36 | 1 | 2 | 2 | -0.24 |
CP426 | Number of Images | 17 | 24.50 | 69 | 15 | 8 | 4 | 63 | 12 | 69 | 47 | 5 | 20 | 2 | -0.24 |
CP491 | Variations in Value Attributes | 1 | 0.50 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 1 | 0 | 0 | -0.24 |
CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.23 |
CPJLD265 | Has JSON-LD WebPage | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.23 |
ENT013 | Has Entities in H2 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.23 |
CPJLD235 | Has JSON-LD Service | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.22 |
CPJLD266 | Has JSON-LD Website | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.22 |
CP231 | Has Meta Twitter Description | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.22 |
CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.22 |
ENT001 | Entities in HTML Tag | 354 | 426.00 | 727 | 415 | 291 | 222 | 678 | 727 | 633 | 570 | 321 | 198 | 205 | -0.21 |
CP484 | Leading Variations in Title Tag | 0 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.21 |
CP228 | Has Meta Robots | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.21 |
CP168 | Leading Variations in H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 2 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | -0.21 |
ENT005 | Entities in H4 Tags | 4 | 2.90 | 10 | 1 | 4 | 0 | 2 | 10 | 10 | 0 | 2 | 0 | 0 | -0.20 |
CP136 | Variations making whole B Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.20 |
CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.20 |
ENT002 | Entities in H1 Tags | 1 | 1.60 | 3 | 1 | 1 | 1 | 1 | 3 | 2 | 1 | 2 | 2 | 2 | -0.20 |
CP375 | Variations in LI Tags | 11 | 16.50 | 88 | 4 | 14 | 19 | 12 | 13 | 4 | 88 | 1 | 2 | 8 | -0.20 |
CP386 | Variations in Meta Twitter Description | 3 | 1.80 | 4 | 2 | 0 | 4 | 1 | 3 | 0 | 4 | 0 | 4 | 0 | -0.20 |
CPX003 | Variations in Main Tags | 0 | 29.30 | 82 | 60 | 0 | 0 | 32 | 82 | 0 | 0 | 0 | 75 | 44 | -0.20 |
CP348 | Has Video | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.19 |
CP452 | Number of Videos | 0 | 0.50 | 2 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | 1 | 0 | 0 | -0.19 |
CP166 | Variations making whole H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.19 |
CP133 | Variations in B Tags | 0 | 3.00 | 16 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 12 | 0 | 16 | -0.19 |
CP164 | Leading Variations in H2 Tags | 1 | 0.80 | 3 | 2 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 2 | 0 | -0.19 |
CP318 | Has RSS Link | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.19 |
QS012 | Headings Has Question | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.19 |
CP129 | Variations in A Tags | 17 | 13.30 | 32 | 5 | 13 | 5 | 12 | 20 | 13 | 32 | 6 | 17 | 10 | -0.19 |
ENT015 | Has Entities in H4 Tags | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.19 |
CP134 | Variations in Body Tag | 64 | 111.90 | 406 | 0 | 81 | 67 | 63 | 117 | 200 | 406 | 45 | 79 | 61 | -0.18 |
CP427 | Number of Images with Alt Text | 16 | 14.40 | 67 | 8 | 8 | 3 | 22 | 3 | 67 | 11 | 4 | 18 | 0 | -0.18 |
QS004 | Number of Questions In Headings | 4 | 2.40 | 9 | 1 | 2 | 9 | 0 | 1 | 1 | 3 | 2 | 0 | 5 | -0.18 |
ENT008 | Entities in Meta Description Tag | 2 | 2.50 | 5 | 1 | 0 | 0 | 2 | 2 | 5 | 4 | 4 | 3 | 4 | -0.18 |
CP465c | Variations in script Tags | 29 | 14.10 | 31 | 31 | 13 | 12 | 16 | 8 | 2 | 28 | 1 | 22 | 8 | -0.18 |
QS003 | Number of Questions | 6 | 5.90 | 18 | 1 | 6 | 15 | 2 | 4 | 1 | 18 | 5 | 2 | 5 | -0.17 |
CP388 | Variations in Meta Twitter Content | 2 | 1.10 | 3 | 3 | 0 | 1 | 1 | 1 | 0 | 2 | 0 | 3 | 0 | -0.17 |
CPXR015 | Variations in Figure Tags | 0 | 4.40 | 25 | 0 | 0 | 0 | 0 | 18 | 25 | 0 | 0 | 1 | 0 | -0.17 |
CP364 | Is OpenGraph Type Article | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.17 |
CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
CPXR004 | Number of H1 Tags | 1 | 1.70 | 4 | 1 | 4 | 1 | 1 | 3 | 1 | 1 | 2 | 2 | 1 | -0.16 |
CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.16 |
CP172 | Leading Variations in H4 Tags | 1 | 0.50 | 3 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.16 |
CP443 | Number of Rel Author Links | 0 | 0.70 | 6 | 1 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | -0.15 |
CP455 | Number of YouTube Embeds | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.15 |
CP126a | Exact Match in A Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.15 |
QS007 | Number of Questions In H3 Tags | 0 | 1.20 | 7 | 0 | 0 | 7 | 0 | 0 | 0 | 2 | 0 | 0 | 3 | -0.15 |
CPJLD122 | Has JSON-LD ImageObject | 1 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.15 |
CP150a3 | Exact Match in H3 Tags | 0 | 0.60 | 3 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 3 | -0.15 |
CP490 | Variations making whole U Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
QS005 | Number of Questions In H1 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.14 |
CP319 | Has Schema Markup | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.14 |
QS013 | Meta Description Tag Has Question | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.14 |
CP380 | Meta Description Length | 164 | 151.30 | 314 | 156 | 0 | 0 | 152 | 141 | 202 | 314 | 236 | 166 | 146 | -0.13 |
CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.13 |
CP127 | Variations in A Tag HREFs | 10 | 34.00 | 139 | 25 | 8 | 23 | 22 | 19 | 71 | 139 | 9 | 13 | 11 | -0.13 |
CP489 | Variations in U Tags | 0 | 1.30 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 1 | 0 | 0 | -0.13 |
CPXX888 | Number of HTML Tags | 608 | 805.30 | 2202 | 394 | 687 | 318 | 682 | 940 | 2202 | 1560 | 507 | 402 | 361 | -0.12 |
CP141 | Variations in HTML Comments | 0 | 1.10 | 3 | 0 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 3 | 2 | -0.12 |
CP173 | Variations in H4 Tags | 1 | 1.00 | 3 | 2 | 3 | 0 | 0 | 3 | 0 | 0 | 2 | 0 | 0 | -0.12 |
CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
CP211 | Has Domain Phrase In Content | 1 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.12 |
ENT014 | Has Entities in H3 Tags | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.11 |
CP176 | Leading Variations in H4-H6 Tags | 1 | 0.50 | 3 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.11 |
CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.10 |
CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.10 |
CP152 | Variations in H1 Tags | 3 | 1.60 | 3 | 3 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 3 | -0.10 |
CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
CP130 | Variations in Article Tags | 25 | 10.60 | 63 | 0 | 0 | 0 | 27 | 4 | 12 | 0 | 0 | 63 | 0 | -0.10 |
QS008 | Number of Questions In H4 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.10 |
CP457 | Variations making whole Option Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.10 |
CP233 | Has Meta Twitter Site | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.10 |
CP125 | Variations making whole A Tags | 1 | 1.30 | 5 | 0 | 1 | 3 | 0 | 5 | 2 | 0 | 2 | 0 | 0 | -0.09 |
CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.09 |
CP137 | Variations in the Canonical URL | 1 | 1.90 | 2 | 2 | 2 | 2 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | -0.09 |
CP177 | Variations in H4-H6 Tags | 2 | 1.00 | 3 | 2 | 3 | 0 | 0 | 3 | 0 | 0 | 2 | 0 | 0 | -0.09 |
CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
CP313 | Has Privacy Policy | 1 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.09 |
CP425 | Number of HTTPS Links | 71 | 125.50 | 462 | 38 | 74 | 54 | 84 | 172 | 236 | 462 | 47 | 59 | 29 | -0.09 |
CP481b | Word Count in Meta Description Tag | 31 | 24.60 | 55 | 25 | 0 | 0 | 25 | 23 | 28 | 55 | 42 | 24 | 24 | -0.09 |
CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
QS006 | Number of Questions In H2 Tags | 0 | 0.70 | 2 | 1 | 1 | 2 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.08 |
CP373 | Variations in Label Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.08 |
CP383 | Variations in Meta OpenGraph Description | 3 | 1.80 | 4 | 2 | 0 | 4 | 1 | 3 | 0 | 4 | 0 | 4 | 0 | -0.08 |
CP451 | Number of US Phone Numbers | 16 | 3.70 | 14 | 2 | 14 | 1 | 3 | 2 | 2 | 5 | 3 | 2 | 3 | -0.08 |
CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
ENT011 | Meta Description Tag Has Entities | 1 | 0.80 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
CP435 | Number of Links | 71 | 126.30 | 464 | 38 | 75 | 54 | 84 | 172 | 236 | 464 | 52 | 59 | 29 | -0.08 |
CP381 | Variations in Meta Descriptions | 3 | 2.10 | 4 | 2 | 0 | 0 | 1 | 3 | 2 | 4 | 2 | 4 | 3 | -0.06 |
CP310 | Has OpenGraph Type | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.06 |
CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
CP347 | Has US Phone Number | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
CP477 | Variations in Title Attributes | 0 | 1.90 | 8 | 6 | 8 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | -0.05 |
CP382 | Variations in Meta Keywords | 0 | 1.60 | 7 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 6 | 0 | 7 | -0.05 |
CPJLD189 | Has JSON-LD Organization | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | -0.05 |
CP456 | Variations in Option Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.03 |
CP207 | Has Contact Page | 1 | 0.70 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.03 |
CPX005 | Variations in Aside Tags | 0 | 19.80 | 182 | 0 | 0 | 0 | 9 | 0 | 182 | 0 | 7 | 0 | 0 | -0.03 |
CP356 | Variations in I Tags | 3 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.03 |
CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.03 |
CP480 | Title Length | 49 | 60.80 | 122 | 41 | 36 | 22 | 45 | 59 | 117 | 58 | 56 | 52 | 122 | -0.02 |
CP481a | Word Count in Title Tag | 7 | 8.90 | 17 | 7 | 5 | 3 | 6 | 8 | 17 | 9 | 11 | 9 | 14 | -0.02 |
CP128 | Variations in Alt Attributes | 1 | 2.50 | 14 | 14 | 4 | 0 | 0 | 0 | 6 | 0 | 0 | 1 | 0 | -0.02 |
CP376 | Variations making whole LI Tags | 1 | 0.60 | 3 | 0 | 0 | 2 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | -0.02 |
CP418 | Number of Forms | 3 | 1.10 | 3 | 0 | 1 | 0 | 3 | 2 | 1 | 1 | 3 | 0 | 0 | -0.02 |
CP203 | Has Apple Touch Icon | 1 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.01 |
CP465z | Variations in Form Tags | 2 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.01 |
CP345 | Has Terms of Service | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
CP385 | Variations in Meta OpenGraph Content | 2 | 1.10 | 3 | 3 | 0 | 1 | 1 | 1 | 0 | 2 | 0 | 3 | 0 | -0.01 |
CP471 | Variations in Span Tags | 1 | 18.90 | 115 | 5 | 6 | 0 | 2 | 4 | 115 | 9 | 3 | 2 | 43 | -0.01 |
CP309 | Has OpenGraph Image | 1 | 0.40 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.00 |
CP213z | Has Form | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.00 |