This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Wichita Seo #75 www.bbb.org
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.wichita seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.wichita 10, seo 10, search engine optimization 9, wichita seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.wichita 10, engine 10, cat 10, art 10, experience 9, blog 9, search engine optimization 9, clients 9, design 9, client 9, company 9, facebook 9, digital marketing 8, kansas 8, social media 8, map 8, url 8, customer 8, expert 7, social media marketing 7, research 6, 2c 6, competition 5, advertising 5, tool 5, ppc 5, online marketing 5, reputation management 4, webmasters 4, sitemap 4, internet marketing 4, speed 4, e-commerce 4, sem 4, webmaster 4, health 4, consultant 4, information 4, web development 3, inbound marketing 3, healthcare 3, b2b 3, encrypted 3, money 3, google analytics 3, logic 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, social media marketing 7, default page page 6, products and services 4, wichita web design 3 Double Word LSIsearch engine 10, span class 10, div class 10, wichita seo 9, img src 9, engine optimization 9, ul class 9, website design 8, web design 8, post_type menu 8, item menu 8, body class 8, i class 8, social media 8, doctype html 8, seo service 7, html lang 7, wichita web 6, custom menu 6, page menu 6, to find 6, search engines 6, default page 6, img class 5, p class 5, h4 class 5, to help 5, logo design 5, h1 class 5, home menu 5, graphic design 5, to rank 4, privacy policy 4, link rel 4, page status 4, as well 4, children menu 4, to make 4, to increase 4, per click 3, is not 3, engine ranking 3, marketing company 3, see how 3, what they 3, link building 3, google analytics 3, we use 3, major search 3, s rank 3, engine rankings 3, widget widget_text 3Single Word LSIgoogle 10, size 10, how 10, search 10, seo 10, business 10, right 10, wrap 10, div 10, contact 10, rel 10, image 10, http 10, content 10, load 10, engine 10, class 10, form 10, service 10, https 10, text 10, per 10, order 10, other 10, top 10, col 10, use 10, body 10, that 10, www 10, logo 10, border 10, read 10, alt 10, wichita 10, header 10, position 10, amp 10, footer 10, head 10, lang 10, src 10, 100 10, about 10, let 10, height 10, ext 10, app 10, min 10, art 10, one 10, marketing 10, name 10, page 10, full 10, hidden 10, container 10, type 10, optimization 10, href 10, item 10, work 10, style 10, web 10, more 10, site 10, width 10, span 10, html 10, ver 10, rank 9, left 9, object 9, website 9, post 9, list 9, title 9, company 9, home 9, action 9, nav 9, clients 9, local 9, product 9, max 9, menu 9, able 9, main 9, true 9, media 9, design 9, social 9, png 9, 0px 9, sub 9, services 9, people 9, source 9, results 9, button 9, not 9, target 9, what 9, twitter 9, facebook 9, help 9, own 9, blog 9, inner 9, img 9, link 9, build 9, parent 8, post_type 8, click 8, see 8, sites 8, area 8, needs 8, custom 8, uploads 8, management 8, aria 8, script 8, template 8, srcset 8, map 8, url 8, doctype 8, websites 8, auto 8, screen 8, find 8, new 8, 200 8, background 8, box 8, make 8, default 8, key 8, ranking 8, through 8, align 8, ico 8, last 8, internet 8, next 8, none 8, when 8, kansas 8, widget 8, display 8, section 8, only 8, like 8, here 8, why 8, quote 7, strong 7, icon 7, customers 7, 600 7, some 7, label 7, 2020 7, publish 7, there 7, number 7, posts 7, high 7, traffic 7, tri 7, improve 7, nation 7, sizes 7, they 7, margin 7, pack 7, quality 7, into 7, current 7, project 7, keyword 7, this 7, look 7, know 7, campaign 7, 100vw 7, submit 7, color 7, description 7, org 7, give 7, copy 7, date 7, visible 7, important 7, most 7, linkedin 7, point 7, _blank 7, also 7, user 7, these 6, looking 6, font 6, keywords 6, analytics 6, article 6, getting 6, hover 6, views 6, copyright 6, focus 6, products 6, links 6, always 6, plus 6, entry 6, today 6, control 6, specific 6, css 6, engines 6, using 6, meta 6, where 6, relationship 6, graphic 6, wide 6, location 6, embed 6, sales 6, create 6, format 6, ready 6, leading 5, building 5, would 5, drive 5, turn 5, which 5, pay 5, searching 5, conversion 5, well 5, family 5, convert 5, 754 5, businesses 5, status 5, 'https 5, complete 5, while 5, rankings 5, firm 5, recent 5, then 5, styles 5, found 5, ppc 5, many 5, stay 5, such 5, generate 5, textwidget 5, solutions 5, 8217 5, hire 5, privacy 5, children 5, terms 5, sidebar 5, nbsp 5, lose 5, theme 5, great 5, 'http 5, simple 5, major 5, development 5, increase 5, inline 5, responsive 5, visit 5, offer 4, solid 4, schema 4, policy 4, pinterest 4, information 4, helps 4, 20px 4, better 4, articles 4, 751 4, index 4, sense 4, heading 4, industries 4, php 4, return 4, ffffff 4, sitemap 4, law 4, relevant 4, feed 4, code 4, effective 4, repeat 4, experienced 4, instagram 4, secondary 4, nav_menu 4, starting 4, absolute 4, widget_text 4, support 4, factor 4, presence 4, stylesheet 4, images 4, var 4, creative 4, tools 4, gain 4, used 4, youtube 4, platform 4, padding 4, process 4, 9px 3, plugins 3, xml 3, bing 3, 10px 3, making 3, users 3, external 3, however 3, 858 3, 753 3, handle 3, 30px 3, carousel 3, widgets 3, known 3, share 3, everything 3, affordable 3, feel 3, pages 3, below 3, separator 3, 560 3, technique 3, chance 3, application 3, breadcrumb 3, logos 3, current_page_item 3, offering 3, another 3, increases 3, svg 3, page_item 3, 8211 3, slider 3, 038 3, yahoo 3, 000000 3, higher 3, proper 3, icons 3, shadow 3, case 3, canvas 3, still 3, having 3, primary 3, elements 3, 'text 3, overflow 3, assets 3, portfolio 3, done 3, visitors 3, request 3, response 3, category 3 |
| Factor ID | Factor Name | #75 bbb.org | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP134a | Exact Match in Body Tag | 0 | 8.60 | 28 | 1 | 28 | 0 | 0 | 4 | 21 | 8 | 6 | 16 | 2 | -0.53 |
| CP470a | Exact Match in the HTML Tag | 0 | 4.80 | 11 | 1 | 11 | 1 | 0 | 1 | 10 | 8 | 6 | 9 | 1 | -0.53 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.80 | 5 | 1 | 4 | 0 | 0 | 2 | 5 | 1 | 2 | 2 | 1 | -0.52 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.48 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.90 | 2 | 1 | 2 | 0 | 0 | 1 | 2 | 1 | 1 | 1 | 0 | -0.46 |
| CP469 | Variations in Sentences | 30 | 20.80 | 93 | 9 | 17 | 10 | 24 | 20 | 17 | 2 | 12 | 93 | 4 | -0.45 |
| CP483a | Exact Match in the Title Tag | 0 | 0.60 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.37 |
| CP465 | Variations in P Tags | 31 | 25.00 | 120 | 16 | 19 | 17 | 2 | 24 | 35 | 2 | 10 | 120 | 5 | -0.37 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.36 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 2.00 | 6 | 2 | 5 | 1 | 0 | 2 | 6 | 2 | 1 | 0 | 1 | -0.36 |
| CP468 | Number of Sentences | 153 | 49.20 | 205 | 33 | 60 | 25 | 30 | 43 | 59 | 9 | 18 | 205 | 10 | -0.36 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 2.40 | 7 | 2 | 5 | 1 | 0 | 5 | 7 | 2 | 1 | 0 | 1 | -0.36 |
| CPXR004 | Number of H1 Tags | 1 | 1.90 | 4 | 1 | 3 | 1 | 1 | 4 | 3 | 2 | 1 | 1 | 2 | -0.35 |
| ENT000a | Number of Entities Used | 35 | 31.50 | 49 | 45 | 20 | 25 | 33 | 34 | 49 | 30 | 19 | 43 | 17 | -0.34 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.34 |
| ENT005 | Entities in H4 Tags | 5 | 3.80 | 13 | 0 | 4 | 2 | 0 | 7 | 13 | 0 | 0 | 10 | 2 | -0.33 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.33 |
| ENT018 | Entities in Sentences | 105 | 96.70 | 418 | 418 | 46 | 35 | 86 | 74 | 177 | 59 | 29 | 18 | 25 | -0.30 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.10 | 3 | 0 | 2 | 2 | 0 | 0 | 3 | 2 | 0 | 0 | 2 | -0.30 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.30 |
| CPXR015 | Variations in Figure Tags | 0 | 4.30 | 25 | 0 | 0 | 0 | 0 | 0 | 18 | 0 | 0 | 25 | 0 | -0.29 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.29 |
| CP128 | Variations in Alt Attributes | 0 | 3.00 | 12 | 4 | 0 | 3 | 0 | 4 | 0 | 12 | 1 | 6 | 0 | -0.29 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.28 |
| CP469a | Exact Match in Sentences | 0 | 1.20 | 5 | 0 | 5 | 0 | 0 | 0 | 3 | 0 | 4 | 0 | 0 | -0.27 |
| CP492b | Unabridged Word Count | 4408 | 1237.40 | 3299 | 3299 | 1788 | 1022 | 724 | 1230 | 2346 | 623 | 632 | 228 | 482 | -0.27 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.40 | 3 | 0 | 2 | 2 | 0 | 0 | 3 | 2 | 3 | 0 | 2 | -0.27 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CP152 | Variations in H1 Tags | 0 | 1.80 | 2 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | -0.27 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 2 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | -0.26 |
| CP492 | Word Count | 3553 | 1017.70 | 2669 | 2669 | 1444 | 843 | 625 | 1027 | 1964 | 508 | 503 | 202 | 392 | -0.26 |
| CP157 | Variations in H1, H2, and H3 Tags | 15 | 5.80 | 12 | 5 | 6 | 7 | 2 | 7 | 12 | 7 | 6 | 3 | 3 | -0.26 |
| CP153 | Variations in H1 and H2 Tags | 5 | 5.00 | 10 | 3 | 4 | 7 | 2 | 7 | 10 | 7 | 6 | 3 | 1 | -0.26 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 2 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | 0 | -0.26 |
| CP161 | Variations in H1-H6 Tags | 15 | 6.70 | 15 | 5 | 8 | 8 | 2 | 10 | 15 | 7 | 6 | 3 | 3 | -0.25 |
| CPXR003 | Number of Heading Tags | 68 | 21.50 | 56 | 22 | 28 | 16 | 1 | 29 | 56 | 31 | 6 | 19 | 7 | -0.25 |
| ENT001 | Entities in HTML Tag | 278 | 306.70 | 820 | 820 | 130 | 99 | 408 | 131 | 514 | 321 | 62 | 442 | 140 | -0.25 |
| CP173 | Variations in H4 Tags | 0 | 0.80 | 3 | 0 | 2 | 0 | 0 | 3 | 3 | 0 | 0 | 0 | 0 | -0.25 |
| QS003 | Number of Questions | 9 | 3.30 | 6 | 3 | 3 | 5 | 3 | 6 | 4 | 1 | 6 | 2 | 0 | -0.24 |
| ENT008 | Entities in Meta Description Tag | 4 | 2.30 | 5 | 5 | 3 | 1 | 1 | 0 | 4 | 4 | 0 | 5 | 0 | -0.24 |
| ENT002 | Entities in H1 Tags | 2 | 1.80 | 4 | 1 | 1 | 1 | 1 | 1 | 3 | 4 | 1 | 2 | 3 | -0.24 |
| CP470 | Variations in the HTML Tag | 78 | 120.10 | 254 | 254 | 83 | 41 | 229 | 81 | 117 | 110 | 37 | 239 | 10 | -0.24 |
| CP388 | Variations in Meta Twitter Content | 0 | 0.80 | 3 | 0 | 3 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.24 |
| CPX010 | Variations in Div Tags | 72 | 96.10 | 238 | 238 | 77 | 40 | 90 | 70 | 108 | 76 | 23 | 231 | 8 | -0.24 |
| CP426 | Number of Images | 46 | 27.00 | 118 | 44 | 5 | 9 | 0 | 8 | 12 | 118 | 2 | 69 | 3 | -0.23 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.70 | 3 | 0 | 2 | 0 | 0 | 1 | 3 | 1 | 0 | 0 | 0 | -0.23 |
| CP381 | Variations in Meta Descriptions | 4 | 1.60 | 3 | 3 | 2 | 2 | 2 | 0 | 3 | 2 | 0 | 2 | 0 | -0.23 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.23 |
| CP129 | Variations in A Tags | 18 | 18.70 | 44 | 44 | 11 | 8 | 34 | 13 | 20 | 37 | 5 | 15 | 0 | -0.23 |
| ENT003 | Entities in H2 Tags | 1 | 5.00 | 19 | 1 | 2 | 1 | 0 | 8 | 19 | 8 | 8 | 3 | 0 | -0.23 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.10 | 3 | 0 | 3 | 3 | 0 | 0 | 1 | 0 | 3 | 0 | 1 | -0.22 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.22 |
| CPXR24 | Number of P Tags | 54 | 24.20 | 51 | 51 | 46 | 36 | 1 | 26 | 36 | 11 | 16 | 9 | 10 | -0.22 |
| CP427 | Number of Images with Alt Text | 2 | 15.20 | 67 | 44 | 0 | 8 | 0 | 8 | 3 | 18 | 1 | 67 | 3 | -0.21 |
| CP428 | Number of Images without Alt Text | 44 | 11.80 | 100 | 0 | 5 | 1 | 0 | 0 | 9 | 100 | 1 | 2 | 0 | -0.21 |
| CP481 | Variations in Title Tag | 3 | 2.10 | 3 | 2 | 3 | 3 | 2 | 1 | 1 | 2 | 3 | 3 | 1 | -0.21 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP467 | Variations in Section Tags | 48 | 24.10 | 137 | 137 | 0 | 0 | 0 | 44 | 39 | 13 | 0 | 0 | 8 | -0.21 |
| CP166 | Variations making whole H3 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.21 |
| CP375 | Variations in LI Tags | 16 | 15.30 | 102 | 102 | 10 | 2 | 0 | 14 | 13 | 6 | 0 | 6 | 0 | -0.21 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.21 |
| CP126a | Exact Match in A Tags | 0 | 1.10 | 6 | 0 | 2 | 0 | 0 | 0 | 1 | 6 | 0 | 2 | 0 | -0.20 |
| CP473 | Variations in Strong Tags | 0 | 1.70 | 6 | 0 | 0 | 1 | 0 | 3 | 1 | 1 | 1 | 6 | 4 | -0.20 |
| CP231 | Has Meta Twitter Description | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.20 |
| CP134 | Variations in Body Tag | 78 | 112.00 | 251 | 251 | 83 | 0 | 229 | 81 | 117 | 110 | 37 | 202 | 10 | -0.20 |
| CPXX888 | Number of HTML Tags | 1015 | 872.80 | 2179 | 2099 | 536 | 626 | 408 | 687 | 941 | 953 | 133 | 2179 | 166 | -0.20 |
| CP228 | Has Meta Robots | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.20 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.19 |
| ENT009 | Entities in Title Tag | 4 | 2.70 | 4 | 2 | 4 | 2 | 1 | 2 | 4 | 3 | 3 | 4 | 2 | -0.19 |
| CP137 | Variations in the Canonical URL | 2 | 1.70 | 2 | 2 | 2 | 1 | 2 | 2 | 2 | 0 | 2 | 2 | 2 | -0.19 |
| CP230 | Has Meta Twitter Cards | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.18 |
| CP165 | Variations in H2 Tags | 0 | 2.40 | 6 | 2 | 1 | 1 | 2 | 2 | 5 | 5 | 0 | 0 | 6 | -0.18 |
| CP207 | Has Contact Page | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.18 |
| CPXR018 | Variations in Nav Tags | 0 | 8.00 | 22 | 7 | 11 | 0 | 0 | 22 | 8 | 20 | 0 | 12 | 0 | -0.18 |
| QS013 | Meta Description Tag Has Question | 0 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.17 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.17 |
| CP425 | Number of HTTPS Links | 123 | 118.50 | 314 | 314 | 42 | 65 | 84 | 74 | 172 | 155 | 20 | 234 | 25 | -0.17 |
| CP310 | Has OpenGraph Type | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.17 |
| CP169 | Variations in H3 Tags | 10 | 0.80 | 2 | 2 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 | -0.17 |
| CP168 | Leading Variations in H3 Tags | 1 | 0.60 | 2 | 2 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.17 |
| CP127 | Variations in A Tag HREFs | 12 | 30.90 | 98 | 98 | 12 | 3 | 36 | 8 | 19 | 49 | 14 | 70 | 0 | -0.17 |
| CP234 | Has Meta Twitter Content | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.17 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CP132 | Variations in Blockquote Tags | 0 | 1.40 | 13 | 13 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.16 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.16 |
| CP471 | Variations in Span Tags | 14 | 15.40 | 115 | 20 | 2 | 4 | 0 | 6 | 4 | 3 | 0 | 115 | 0 | -0.16 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP348 | Has Video | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.15 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CPXR020 | Variations in Q Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.90 | 3 | 0 | 2 | 1 | 0 | 3 | 3 | 0 | 0 | 0 | 0 | -0.15 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP124a | Variations in Absolute URLs | 12 | 26.70 | 96 | 4 | 40 | 8 | 4 | 14 | 26 | 61 | 14 | 96 | 0 | -0.14 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.14 |
| CP125 | Variations making whole A Tags | 0 | 1.50 | 5 | 1 | 2 | 0 | 0 | 1 | 5 | 2 | 2 | 2 | 0 | -0.14 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.14 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP318 | Has RSS Link | 1 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP452 | Number of Videos | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 1 | 1 | 2 | 1 | 0 | 0 | -0.14 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.13 |
| CP435 | Number of Links | 125 | 119.50 | 318 | 318 | 42 | 65 | 86 | 75 | 172 | 157 | 21 | 234 | 25 | -0.12 |
| CP136 | Variations making whole B Tags | 0 | 0.60 | 6 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| QS012 | Headings Has Question | 1 | 0.50 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.12 |
| CP133 | Variations in B Tags | 0 | 6.00 | 48 | 48 | 0 | 1 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | -0.11 |
| CP484 | Leading Variations in Title Tag | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.11 |
| ENT004 | Entities in H3 Tags | 21 | 4.40 | 13 | 12 | 6 | 0 | 0 | 0 | 11 | 13 | 0 | 0 | 2 | -0.11 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.10 |
| CP352 | Has YouTube Embed | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.10 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.10 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.09 |
| CP233 | Has Meta Twitter Site | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP141 | Variations in HTML Comments | 0 | 2.10 | 3 | 0 | 3 | 3 | 0 | 3 | 3 | 3 | 3 | 0 | 3 | -0.09 |
| QS004 | Number of Questions In Headings | 2 | 0.90 | 4 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | 4 | 1 | 0 | -0.08 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 1 | 1 | 2 | 1 | 0 | 0 | -0.08 |
| CP139 | Variations in Class Attributes | 0 | 1.60 | 13 | 3 | 0 | 0 | 0 | 0 | 13 | 0 | 0 | 0 | 0 | -0.08 |
| CP380 | Meta Description Length | 183 | 99.60 | 162 | 123 | 133 | 157 | 127 | 0 | 142 | 152 | 0 | 162 | 0 | -0.08 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.70 | 4 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 4 | 1 | 0 | -0.08 |
| CP472 | Variations making whole Span Tags | 2 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.07 |
| CP412 | Number of Email Addresses | 4 | 1.30 | 6 | 0 | 0 | 2 | 0 | 0 | 3 | 6 | 0 | 0 | 2 | -0.07 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP465z | Variations in Form Tags | 2 | 0.90 | 2 | 2 | 0 | 1 | 0 | 0 | 2 | 0 | 2 | 0 | 2 | -0.07 |
| CP412b | Has Email | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.06 |
| CP376 | Variations making whole LI Tags | 1 | 0.70 | 3 | 0 | 2 | 0 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | -0.06 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP465c | Variations in script Tags | 10 | 9.30 | 20 | 2 | 9 | 9 | 20 | 13 | 8 | 6 | 3 | 14 | 9 | -0.05 |
| CP225 | Has Meta Description | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.05 |
| CP319 | Has Schema Markup | 1 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.04 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.04 |
| CP443 | Number of Rel Author Links | 0 | 1.70 | 11 | 0 | 0 | 0 | 0 | 0 | 6 | 11 | 0 | 0 | 0 | -0.04 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.03 |
| CP356 | Variations in I Tags | 0 | 2.00 | 18 | 18 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.03 |
| CP213 | Has FavIcon | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.03 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP418 | Number of Forms | 2 | 1.50 | 4 | 1 | 4 | 3 | 1 | 1 | 2 | 0 | 1 | 1 | 1 | -0.02 |
| CPXR002 | Number of HTML Comments | 0 | 27.40 | 132 | 0 | 132 | 34 | 10 | 44 | 29 | 4 | 18 | 0 | 3 | -0.02 |
| CP130 | Variations in Article Tags | 0 | 5.20 | 27 | 0 | 27 | 0 | 0 | 0 | 4 | 0 | 0 | 14 | 7 | -0.01 |
| CP481b | Word Count in Meta Description Tag | 27 | 15.90 | 26 | 19 | 22 | 26 | 23 | 0 | 23 | 23 | 0 | 23 | 0 | -0.01 |
| CP313 | Has Privacy Policy | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.01 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.00 |
| CP203 | Has Apple Touch Icon | 1 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.00 |
| CP491 | Variations in Value Attributes | 0 | 0.70 | 4 | 1 | 4 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CP481a | Word Count in Title Tag | 11 | 8.60 | 16 | 9 | 8 | 9 | 9 | 5 | 7 | 11 | 8 | 16 | 4 | -0.00 |
