This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Tulsa Seo #71 danaswebsites.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.tulsa seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.tulsa 10, tulsa seo 10, seo 10 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.digital marketing 10, tulsa 10, client 10, company 10, social media 10, expert 9, earch engine 9, blog 9, search engine optimization 9, clients 9, privacy 9, design 9, url 9, customer 9, internet marketing 8, instagram 7, industry 7, ppc 7, graphic design 7, competition 6, advertising 6, social media marketing 6, online marketing 6, pricing 6, slider 5, pay-per-click 5, keyword 5, email marketing 5, reputation management 4, web development 4, youtube 4, search engines 4, ecommerce 4, keywords 3, search engine marketing 3, faq 3, pay per click 3, cookies 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, social media marketing 6, help your business 5, default page page 5, google tag manager 4, tulsa seo services 4, end google tag 4, pay per click 3, tulsa seo company 3, grow your business 3 Double Word LSIdigital marketing 10, tulsa seo 10, doctype html 10, span class 10, div class 10, social media 10, web design 9, search engine 9, ul class 9, img src 8, privacy policy 8, to help 8, post_type menu 8, item menu 8, html lang 8, page menu 8, to work 7, input type 7, to make 7, p style 7, marketing agency 7, local seo 6, custom menu 6, 1 class 6, li class 6, iframe src 6, img class 6, p class 6, online marketing 6, span style 5, email marketing 5, link rel 5, h3 class 5, button type 5, default page 5, ' href 5, css' href 5, seo expert 5, png 300w 5, home page 5, web development 4, end google 4, css' media 4, h3 style 4, my website 4, h2 style 4, google tag 4, google analytics 4, children menu 4, tag manager 4, seo agency 4, marketing solutions 3, center top 3, form role 3, more traffic 3, page status 3, to generate 3, marketing strategy 3, label class 3, 2' type 3, pay per 3, we use 3, s grow 3, we provide 3, read more 3Single Word LSItel 10, google 10, click 10, size 10, website 10, red 10, ref 10, rel 10, ads 10, http 10, end 10, mobile 10, service 10, age 10, per 10, order 10, script 10, top 10, body 10, border 10, alt 10, amp 10, footer 10, media 10, row 10, lang 10, let 10, app 10, ext 10, png 10, team 10, services 10, call 10, marketing 10, results 10, pro 10, name 10, page 10, full 10, hidden 10, non 10, center 10, start 10, target 10, container 10, twitter 10, enter 10, item 10, style 10, log 10, web 10, more 10, display 10, width 10, his 10, market 10, jpg 10, how 10, uid 10, search 10, seo 10, set 10, business 10, right 10, div 10, contact 10, image 10, title 10, content 10, load 10, rate 10, client 10, company 10, class 10, digital 10, over 10, home 10, form 10, action 10, https 10, text 10, doctype 10, 300 10, auto 10, use 10, that 10, www 10, logo 10, true 10, header 10, head 10, make 10, src 10, social 10, 100 10, brand 10, height 10, them 10, min 10, one 10, face 10, this 10, know 10, tulsa 10, none 10, type 10, href 10, work 10, eat 10, agency 10, facebook 10, lead 10, help 10, site 10, first 10, span 10, data 10, html 10, tag 10, ver 10, bottom 10, link 10, cal 10, left 9, object 9, role 9, post 9, child 9, engine 9, nav 9, 400 9, local 9, net 9, new 9, read 9, try 9, design 9, 0px 9, iframe 9, source 9, leads 9, color 9, button 9, not 9, when 9, provide 9, theme 9, day 9, build 9, customer 9, fix 9, rank 9, grow 9, icon 9, frame 9, back 9, custom 9, 500 9, expert 9, clients 9, menu 9, url 9, main 9, high 9, online 9, about 9, quality 9, sub 9, free 9, email 9, 150 9, campaign 9, internet 9, privacy 9, optimization 9, method 9, blog 9, here 9, img 9, linkedin 9, value 9, year 8, close 8, policy 8, rec 8, list 8, uploads 8, businesses 8, aria 8, even 8, other 8, product 8, traffic 8, clearfix 8, specific 8, element 8, margin 8, input 8, default 8, through 8, align 8, last 8, description 8, ave 8, give 8, important 8, most 8, user 8, campaigns 8, dev 8, post_type 8, 918 8, sure 8, strong 8, see 8, font 8, branding 8, sites 8, test 8, count 8, graph 8, false 8, 2020 8, very 8, template 8, max 8, websites 8, noscript 8, background 8, position 8, box 8, sizes 8, they 8, into 8, org 8, children 8, place 8, date 8, ground 8, quote 7, version 7, much 7, learn 7, area 7, visibility 7, check 7, article 7, medium 7, label 7, years 7, number 7, block 7, srcset 7, 'https 7, screen 7, whether 7, each 7, found 7, ppc 7, 038 7, overlay 7, submit 7, video 7, way 7, what 7, short 7, time 7, phone 7, slide 7, quot 7, great 7, experience 7, padding 7, process 7, inline 7, active 7, customers 7, words 7, abel 7, take 7, optimized 7, 2018 7, management 7, select 7, navigation 7, field 7, serve 7, edge 7, reviews 7, find 7, level 7, best 7, instagram 7, industry 7, manager 7, strategies 7, started 7, maps 7, solutions 7, look 7, allow 7, placeholder 7, location 7, review 7, nbsp 7, sales 7, only 7, development 7, like 7, follow 7, responsive 7, analytics 6, pay 6, 600 6, live 6, gtm 6, 300w 6, rating 6, strategy 6, css 6, advertising 6, using 6, want 6, styles 6, pop 6, asy 6, fixed 6, embed 6, consultation 6, care 6, visible 6, why 6, sheet 6, also 6, front 6, easy 6, looking 6, proven 6, hover 6, just 6, don 6, works 6, table 6, return 6, entry 6, feed 6, hour 6, divi 6, highly 6, based 6, mid 6, fade 6, key 6, svg 6, people 6, wordpress 6, googletagmanager 6, 100vw 6, speed 6, every 6, come 6, feature 6, power 6, ved 6, these 5, xml 5, allowfullscreen 5, aspect 5, address 5, yours 5, trust 5, better 5, focus 5, valid 5, 205 5, today 5, 225 5, items 5, 251 5, 039 5, next 5, required 5, light 5, 'text 5, hit 5, national 5, bing 5, needs 5, conversion 5, schedule 5, publish 5, tablet 5, 'all' 5, large 5, status 5, _self 5, 'stylesheet' 5, complete 5, ffffff 5, fill 5, plus 5, present 5, control 5, 101 5, 350 5, competitors 5, meta 5, open 5, generate 5, 000000 5, css' 5, 8217 5, support 5, higher 5, frameborder 5, 150x150 5, stylesheet 5, var 5, tools 5, event 5, building 4, would 4, because 4, certified 4, after 4, pinterest 4, making 4, there 4, gui 4, question 4, php 4, roi 4, times 4, prev 4, 232 4, does 4, builder 4, plugin 4, research 4, white 4, budget 4, anything 4, options 4, 1500 4, card 4, lot 4, format 4, effect 4, request 4, say 4, account 4, plugins 4, offer 4, delay 4, schema 4, sem 4, did 4, questions 4, getting 4, 20px 4, convert 4, deliver 4, products 4, utf 4, null 4, consumer 4, experienced 4, 585 4, mailto 4, benefit 4, hentry 4, seen 4, many 4, closed 4, loop 4, idea 4, popup 4, step 4, columns 4, copy 4, assets 4, should 4, techniques 4, person 4, youtube 4, ready 4, track 4, owners 3, same 3, consultant 3, information 3, keywords 3, exceed 3, sans 3, 32px 3, onload 3, referrer 3, family 3, channel 3, bringing 3, driven 3, toc 3, industries 3, almost 3, function 3, sitemap 3, including 3, expertise 3, fully 3, cookies 3, where 3, creation 3, had 3, slug 3, fields 3, benefits 3, paid 3, window 3, tips 3, webpage 3, case 3, images 3, enterprise 3, initial 3, 150w 3, before 3, percentage 3, amount 3, answer 3, autoplay 3, desktop 3, 980 3, 2017 3, fresh 3, helping 3, easily 3, being 3, invalid 3, skip 3, file 3, everything 3, change 3, positive 3, selected 3, author 3, alignleft 3, 335 3, 116 3, badge 3, unique 3, access 3, 146 3, invest 3, 8220 3, query 3, doing 3, needed 3, admin 3, successful 3, 184 3, endif 3, enable 3, guide 3, position_top 3, include 3, float 3, thumbnail 3, capture 3, core 3, efforts 3, professionals 3 |
| Factor ID | Factor Name | #71 danaswebsites.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 27 | 28.80 | 35 | 34 | 34 | 23 | 26 | 35 | 28 | 31 | 34 | 21 | 22 | -0.60 |
| ENT001 | Entities in HTML Tag | 194 | 353.90 | 811 | 811 | 707 | 213 | 109 | 191 | 115 | 545 | 357 | 400 | 91 | -0.57 |
| ENT018 | Entities in Sentences | 131 | 122.50 | 423 | 423 | 131 | 46 | 69 | 81 | 69 | 126 | 200 | 52 | 28 | -0.56 |
| CP468 | Number of Sentences | 61 | 46.90 | 98 | 25 | 63 | 31 | 43 | 69 | 38 | 52 | 98 | 22 | 28 | -0.55 |
| CP492 | Word Count | 2049 | 1359.20 | 2951 | 2951 | 1517 | 632 | 1029 | 1920 | 784 | 971 | 2433 | 603 | 752 | -0.54 |
| CP492b | Unabridged Word Count | 2405 | 1674.00 | 3704 | 3704 | 1827 | 766 | 1233 | 2384 | 924 | 1151 | 3106 | 713 | 932 | -0.53 |
| ENT003 | Entities in H2 Tags | 1 | 5.40 | 13 | 1 | 6 | 0 | 5 | 7 | 7 | 0 | 13 | 12 | 3 | -0.50 |
| CPXR003 | Number of Heading Tags | 35 | 22.00 | 37 | 22 | 26 | 21 | 29 | 37 | 14 | 1 | 31 | 26 | 13 | -0.50 |
| CP469 | Variations in Sentences | 50 | 19.60 | 49 | 9 | 12 | 7 | 18 | 21 | 18 | 41 | 49 | 11 | 10 | -0.46 |
| CPXR24 | Number of P Tags | 31 | 40.00 | 97 | 52 | 26 | 28 | 26 | 97 | 52 | 2 | 30 | 67 | 20 | -0.46 |
| QS003 | Number of Questions | 4 | 4.50 | 8 | 1 | 2 | 0 | 6 | 8 | 7 | 1 | 5 | 8 | 7 | -0.45 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.44 |
| CP124a | Variations in Absolute URLs | 1 | 42.30 | 166 | 20 | 166 | 32 | 14 | 20 | 9 | 6 | 27 | 119 | 10 | -0.43 |
| CP470 | Variations in the HTML Tag | 287 | 157.40 | 350 | 240 | 350 | 55 | 78 | 85 | 58 | 318 | 136 | 220 | 34 | -0.42 |
| CPX010 | Variations in Div Tags | 274 | 115.10 | 233 | 208 | 233 | 48 | 67 | 72 | 58 | 128 | 97 | 213 | 27 | -0.42 |
| QS004 | Number of Questions In Headings | 0 | 1.30 | 4 | 0 | 1 | 0 | 2 | 4 | 3 | 0 | 0 | 2 | 1 | -0.41 |
| CP465 | Variations in P Tags | 60 | 26.40 | 80 | 21 | 13 | 15 | 22 | 43 | 34 | 5 | 80 | 15 | 16 | -0.41 |
| CP160 | Leading Variations in H1-H6 Tags | 4 | 2.90 | 7 | 4 | 0 | 3 | 5 | 2 | 3 | 0 | 4 | 7 | 1 | -0.40 |
| CP134 | Variations in Body Tag | 285 | 157.10 | 350 | 237 | 350 | 55 | 78 | 85 | 58 | 318 | 136 | 220 | 34 | -0.40 |
| ENT004 | Entities in H3 Tags | 16 | 5.70 | 15 | 15 | 14 | 9 | 0 | 4 | 0 | 0 | 5 | 7 | 3 | -0.39 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.39 |
| CP125 | Variations making whole A Tags | 0 | 0.90 | 2 | 1 | 0 | 1 | 1 | 2 | 1 | 0 | 2 | 0 | 1 | -0.37 |
| CP129 | Variations in A Tags | 98 | 24.60 | 58 | 58 | 51 | 5 | 13 | 4 | 13 | 50 | 14 | 31 | 7 | -0.37 |
| CP161 | Variations in H1-H6 Tags | 17 | 7.60 | 19 | 8 | 3 | 4 | 9 | 12 | 3 | 2 | 14 | 19 | 2 | -0.37 |
| ENT008 | Entities in Meta Description Tag | 1 | 3.60 | 7 | 4 | 5 | 6 | 0 | 3 | 4 | 7 | 1 | 2 | 4 | -0.37 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 4 | 2.50 | 7 | 4 | 0 | 2 | 2 | 2 | 3 | 0 | 4 | 7 | 1 | -0.37 |
| CPXX888 | Number of HTML Tags | 839 | 942.20 | 2295 | 2295 | 997 | 700 | 687 | 1019 | 634 | 616 | 1539 | 574 | 361 | -0.36 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.36 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.36 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.40 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.36 |
| CP159a | Exact Match in H1-H6 Tags | 7 | 1.80 | 6 | 2 | 0 | 1 | 2 | 2 | 3 | 0 | 2 | 6 | 0 | -0.35 |
| ENT005 | Entities in H4 Tags | 4 | 1.50 | 6 | 0 | 4 | 2 | 6 | 0 | 0 | 0 | 3 | 0 | 0 | -0.34 |
| CP168 | Leading Variations in H3 Tags | 2 | 1.10 | 4 | 4 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 3 | 1 | -0.34 |
| CP127 | Variations in A Tag HREFs | 104 | 26.50 | 126 | 126 | 13 | 21 | 8 | 8 | 12 | 51 | 7 | 13 | 6 | -0.34 |
| CP126a | Exact Match in A Tags | 0 | 1.50 | 4 | 3 | 4 | 1 | 0 | 0 | 2 | 0 | 3 | 2 | 0 | -0.33 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 1 | 0 | -0.32 |
| CP126 | Exact Match making whole A Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.32 |
| CP134a | Exact Match in Body Tag | 13 | 15.10 | 48 | 15 | 38 | 11 | 4 | 7 | 13 | 2 | 13 | 48 | 0 | -0.31 |
| CP375 | Variations in LI Tags | 12 | 8.80 | 41 | 41 | 8 | 2 | 14 | 7 | 3 | 0 | 5 | 3 | 5 | -0.31 |
| CP169 | Variations in H3 Tags | 12 | 2.40 | 8 | 5 | 2 | 2 | 0 | 2 | 0 | 0 | 3 | 8 | 2 | -0.31 |
| CP150a3 | Exact Match in H3 Tags | 6 | 0.50 | 2 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | -0.31 |
| CP150a2 | Exact Match in H2 Tags | 1 | 0.90 | 4 | 1 | 0 | 0 | 1 | 0 | 2 | 0 | 1 | 4 | 0 | -0.31 |
| CP157 | Variations in H1, H2, and H3 Tags | 17 | 7.00 | 19 | 8 | 2 | 2 | 6 | 12 | 3 | 2 | 14 | 19 | 2 | -0.30 |
| CP347 | Has US Phone Number | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.30 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.30 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.30 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.60 | 3 | 0 | 0 | 0 | 1 | 3 | 1 | 0 | 0 | 1 | 0 | -0.30 |
| CP425 | Number of HTTPS Links | 230 | 99.40 | 322 | 322 | 95 | 51 | 74 | 61 | 52 | 131 | 86 | 72 | 50 | -0.30 |
| CP427 | Number of Images with Alt Text | 21 | 28.10 | 135 | 44 | 135 | 10 | 8 | 6 | 0 | 0 | 29 | 42 | 7 | -0.30 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.29 |
| CP470a | Exact Match in the HTML Tag | 12 | 6.90 | 14 | 8 | 14 | 5 | 1 | 2 | 12 | 2 | 11 | 14 | 0 | -0.28 |
| CP426 | Number of Images | 27 | 35.70 | 170 | 44 | 170 | 15 | 8 | 10 | 17 | 0 | 41 | 44 | 8 | -0.28 |
| CP435 | Number of Links | 230 | 101.90 | 330 | 330 | 100 | 59 | 75 | 62 | 52 | 133 | 86 | 72 | 50 | -0.28 |
| CP231 | Has Meta Twitter Description | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.27 |
| CPXR018 | Variations in Nav Tags | 0 | 7.10 | 22 | 6 | 0 | 6 | 22 | 2 | 6 | 0 | 11 | 18 | 0 | -0.27 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.26 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.50 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.26 |
| CP451 | Number of US Phone Numbers | 9 | 3.50 | 10 | 1 | 4 | 2 | 10 | 4 | 4 | 4 | 3 | 1 | 2 | -0.26 |
| CP376 | Variations making whole LI Tags | 1 | 0.50 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 2 | -0.26 |
| CP141 | Variations in HTML Comments | 0 | 1.70 | 5 | 0 | 3 | 5 | 3 | 3 | 3 | 0 | 0 | 0 | 0 | -0.26 |
| CP132 | Variations in Blockquote Tags | 0 | 1.60 | 14 | 14 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.25 |
| CP204 | Has Canonical URL | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP128 | Variations in Alt Attributes | 2 | 17.70 | 119 | 10 | 119 | 3 | 4 | 0 | 0 | 0 | 6 | 34 | 1 | -0.25 |
| CP165 | Variations in H2 Tags | 0 | 2.00 | 6 | 2 | 1 | 1 | 0 | 0 | 0 | 0 | 5 | 5 | 6 | -0.25 |
| ENT002 | Entities in H1 Tags | 1 | 1.80 | 7 | 1 | 0 | 0 | 1 | 4 | 1 | 1 | 7 | 3 | 0 | -0.25 |
| CP471 | Variations in Span Tags | 3 | 8.60 | 43 | 16 | 2 | 4 | 6 | 8 | 4 | 0 | 43 | 0 | 3 | -0.25 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | -0.24 |
| CP386 | Variations in Meta Twitter Description | 3 | 1.50 | 3 | 0 | 3 | 3 | 0 | 2 | 3 | 0 | 1 | 2 | 1 | -0.24 |
| CP381 | Variations in Meta Descriptions | 3 | 2.30 | 5 | 3 | 3 | 3 | 0 | 2 | 3 | 5 | 1 | 2 | 1 | -0.24 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.50 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.24 |
| CP234 | Has Meta Twitter Content | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.24 |
| CP318 | Has RSS Link | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.24 |
| CP164 | Leading Variations in H2 Tags | 1 | 0.90 | 3 | 0 | 0 | 0 | 1 | 1 | 2 | 0 | 2 | 3 | 0 | -0.24 |
| CP153 | Variations in H1 and H2 Tags | 5 | 4.60 | 11 | 3 | 0 | 0 | 6 | 10 | 3 | 2 | 11 | 11 | 0 | -0.23 |
| CP380 | Meta Description Length | 152 | 168.30 | 610 | 119 | 151 | 136 | 0 | 147 | 154 | 610 | 66 | 153 | 147 | -0.23 |
| CP481b | Word Count in Meta Description Tag | 24 | 28.60 | 105 | 19 | 26 | 21 | 0 | 28 | 25 | 105 | 10 | 26 | 26 | -0.23 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.22 |
| CP465c | Variations in script Tags | 11 | 17.40 | 50 | 2 | 13 | 12 | 13 | 19 | 27 | 21 | 50 | 9 | 8 | -0.22 |
| CP388 | Variations in Meta Twitter Content | 2 | 1.80 | 3 | 0 | 2 | 3 | 0 | 3 | 3 | 0 | 3 | 2 | 2 | -0.22 |
| CP173 | Variations in H4 Tags | 0 | 0.50 | 3 | 0 | 1 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.60 | 3 | 0 | 1 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP474 | Variations making whole Strong Tags | 0 | 0.70 | 5 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 5 | 0 | 0 | -0.21 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP483a | Exact Match in the Title Tag | 2 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.21 |
| CP133 | Variations in B Tags | 0 | 2.60 | 16 | 10 | 0 | 0 | 0 | 16 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP456 | Variations in Option Tags | 0 | 0.40 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | -0.20 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP477 | Variations in Title Attributes | 0 | 4.60 | 23 | 0 | 7 | 0 | 8 | 0 | 5 | 0 | 2 | 23 | 1 | -0.20 |
| ENT006 | Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| ENT009 | Entities in Title Tag | 2 | 3.00 | 5 | 2 | 4 | 5 | 2 | 5 | 3 | 1 | 4 | 2 | 2 | -0.19 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.50 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.19 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.19 |
| CP233 | Has Meta Twitter Site | 1 | 0.30 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.18 |
| CP142 | Variations in Em Tags | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.18 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.18 |
| CPX013 | Variations in Footer Tags | 0 | 1.60 | 7 | 0 | 0 | 1 | 0 | 7 | 0 | 0 | 1 | 0 | 7 | -0.18 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP356 | Variations in I Tags | 12 | 3.10 | 26 | 26 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 | 0 | -0.17 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP467 | Variations in Section Tags | 178 | 13.90 | 84 | 84 | 5 | 0 | 41 | 0 | 0 | 0 | 0 | 9 | 0 | -0.17 |
| CP469a | Exact Match in Sentences | 2 | 1.30 | 5 | 0 | 1 | 0 | 0 | 1 | 5 | 2 | 3 | 1 | 0 | -0.16 |
| CP211 | Has Domain Phrase In Content | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.16 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP373 | Variations in Label Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.16 |
| CP313 | Has Privacy Policy | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.15 |
| CP228 | Has Meta Robots | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.15 |
| CP473 | Variations in Strong Tags | 0 | 2.70 | 19 | 0 | 1 | 0 | 3 | 1 | 3 | 0 | 19 | 0 | 0 | -0.15 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP465z | Variations in Form Tags | 0 | 0.40 | 2 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.14 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.13 |
| CP428 | Number of Images without Alt Text | 6 | 7.60 | 35 | 0 | 35 | 5 | 0 | 4 | 17 | 0 | 12 | 2 | 1 | -0.13 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP309 | Has OpenGraph Image | 1 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.13 |
| CP130 | Variations in Article Tags | 0 | 16.70 | 95 | 0 | 26 | 0 | 0 | 0 | 37 | 0 | 95 | 9 | 0 | -0.12 |
| CP150a | Exact Match in H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.12 |
| CP412 | Number of Email Addresses | 0 | 1.40 | 5 | 0 | 2 | 5 | 0 | 0 | 2 | 0 | 0 | 5 | 0 | -0.12 |
| CP139 | Variations in Class Attributes | 2 | 0.70 | 4 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | -0.11 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.11 |
| CP484 | Leading Variations in Title Tag | 1 | 0.40 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 | 0 | 0 | -0.11 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.10 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP383 | Variations in Meta OpenGraph Description | 3 | 1.50 | 3 | 0 | 3 | 3 | 0 | 2 | 3 | 0 | 1 | 2 | 1 | -0.10 |
| CP203 | Has Apple Touch Icon | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.10 |
| CP491 | Variations in Value Attributes | 0 | 0.40 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | -0.09 |
| CP319 | Has Schema Markup | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.09 |
| CPX005 | Variations in Aside Tags | 0 | 4.90 | 34 | 0 | 34 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 7 | -0.09 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP452 | Number of Videos | 2 | 0.50 | 4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 | 0 | 0 | -0.09 |
| CP364 | Is OpenGraph Type Article | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.09 |
| CP348 | Has Video | 1 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| CPXR002 | Number of HTML Comments | 0 | 24.30 | 117 | 0 | 117 | 24 | 44 | 2 | 28 | 22 | 0 | 2 | 4 | -0.09 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.08 |
| CPX003 | Variations in Main Tags | 0 | 20.40 | 154 | 0 | 0 | 0 | 0 | 0 | 50 | 0 | 0 | 154 | 0 | -0.08 |
| CP412b | Has Email | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.07 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CPXR004 | Number of H1 Tags | 1 | 2.60 | 10 | 1 | 3 | 4 | 4 | 10 | 1 | 1 | 1 | 1 | 0 | -0.06 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP345 | Has Terms of Service | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.05 |
| CP472 | Variations making whole Span Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.05 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| CP457 | Variations making whole Option Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.80 | 3 | 0 | 2 | 3 | 0 | 3 | 3 | 0 | 3 | 2 | 2 | -0.04 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.03 |
| CP447 | Number of Trademarks | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | -0.03 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.60 | 3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 2 | 0 | -0.03 |
| CP438 | Number of Meta Keywords | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CP479 | Title Has Sales Words | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CP479ii | Title Has Sentiment Words | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CP152 | Variations in H1 Tags | 2 | 1.00 | 4 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 1 | 1 | 4 | -0.01 |
| QS011 | Title Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
