This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Toledo Seo #18 inlocalmarketing.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.toledo seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.search 10, seo 10, search engine 9, search engine optimization 9, toledo seo 9, toledo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.www 10, company 10, expert 9, research 9, ott 9, search engine optimization 9, customer 9, digital marketing 8, blog 8, client 8, ppc 8, facebook 8, url 8, linkedin 7, social media 7, information 7, reputation 6, ohio 6, white 6, social media marketing 6, internet marketing 6, map 6, usa 5, plugins 5, toledo, oh 5, search engine marketing 5, pay per click 5, content marketing 5, wordpress 4, reputation management 4, law 4, inbound marketing 4, tick 4, e-commerce 4, technology 4, b2c 3, sem 3, brands 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, social media marketing 6, pay per click 5, help you achieve 3, toledo seo company 3 Double Word LSIweb design 10, span class 10, div class 10, ul class 10, website design 9, to help 9, li class 9, toledo seo 9, doctype html 9, search engine 9, engine optimization 9, digital marketing 8, img src 8, h3 class 7, social media 7, seo service 6, input type 6, is not 6, marketing services 6, seo agency 6, p style 6, we offer 6, h2 class 5, local seo 5, div style 5, link rel 5, lead generation 5, marketing strategy 5, p class 5, local business 5, s seo 5, pay per 5, seo services 5, search result 5, learn more 5, widget widget 5, marketing agency 5, business growth 4, on top 4, widget widget_text 4, post_type menu 4, item menu 4, to learn 4, on google 4, small business 4, to rank 4, local businesses 4, to create 4, seo company 4, read more 4, to make 4, we know 4, jpg 300w 4, to perform 3, seo campaign 3, website development 3, design company 3, to take 3, noopener noreferrer 3, label class 3, services that 3, most effective 3, web designer 3, s local 3, form action 3, h4 class 3, free website 3, page menu 3, keyword research 3, us today 3, design services 3, local search 3, to increase 3, png 300w 3Single Word LSItel 10, size 10, website 10, red 10, rel 10, ads 10, http 10, engine 10, service 10, per 10, script 10, top 10, product 10, col 10, body 10, traffic 10, new 10, alt 10, amp 10, footer 10, design 10, row 10, lang 10, png 10, services 10, page 10, full 10, show 10, ave 10, not 10, center 10, target 10, container 10, plan 10, item 10, style 10, web 10, more 10, width 10, experience 10, his 10, market 10, jpg 10, _blank 10, des 10, how 10, search 10, seo 10, contain 10, business 10, right 10, div 10, contact 10, image 10, title 10, content 10, rate 10, company 10, class 10, over 10, home 10, form 10, https 10, text 10, use 10, www 10, logo 10, header 10, head 10, src 10, online 10, about 10, height 10, one 10, this 10, mark 10, type 10, optimization 10, href 10, presence 10, help 10, site 10, span 10, html 10, tag 10, line 10, value 10, google 9, click 9, wrap 9, post 9, its 9, list 9, success 9, mobile 9, family 9, nav 9, other 9, local 9, read 9, try 9, strategy 9, let 9, 0px 9, call 9, marketing 9, through 9, research 9, develop 9, hidden 9, way 9, manage 9, time 9, small 9, day 9, option 9, ease 9, build 9, customer 9, offer 9, rank 9, grow 9, sure 9, customers 9, info 9, custom 9, toledo 9, expert 9, side 9, menu 9, doctype 9, main 9, that 9, level 9, best 9, 100 9, brand 9, ste 9, min 9, org 9, work 9, place 9, agency 9, data 9, only 9, bottom 9, here 9, img 9, link 9, round 9, left 8, area 8, check 8, 600 8, end 8, label 8, uploads 8, better 8, years 8, businesses 8, aria 8, even 8, media 8, pack 8, 000 8, default 8, ppc 8, team 8, align 8, name 8, button 8, now 8, what 8, when 8, put 8, provide 8, phone 8, care 8, display 8, wrapper 8, format 8, part 8, win 8, increase 8, user 8, bring 8, bar 8, strong 8, icon 8, term 8, dir 8, count 8, client 8, digital 8, management 8, action 8, template 8, don 8, clients 8, max 8, url 8, 300 8, websites 8, high 8, box 8, make 8, social 8, control 8, they 8, them 8, current 8, free 8, btn 8, email 8, face 8, commerce 8, location 8, none 8, facebook 8, lead 8, blog 8, development 8, responsive 8, quote 7, because 7, result 7, close 7, information 7, visibility 7, pay 7, article 7, well 7, focus 7, block 7, 200 7, roi 7, today 7, rows 7, professional 7, holder 7, results 7, leads 7, color 7, effort 7, start 7, twitter 7, widget 7, ways 7, great 7, num 7, section 7, simple 7, most 7, keep 7, why 7, clear 7, also 7, visit 7, words 7, font 7, graph 7, frame 7, some 7, just 7, false 7, 2020 7, 500 7, publish 7, very 7, feat 7, products 7, auto 7, solution 7, background 7, inform 7, cover 7, quality 7, unique 7, sub 7, industry 7, experts 7, campaign 7, know 7, 8217 7, placeholder 7, every 7, organic 7, review 7, goal 7, method 7, first 7, linkedin 7, growth 7, these 6, object 6, role 6, learn 6, keywords 6, ohio 6, tip 6, inbound 6, medium 6, there 6, number 6, 400 6, srcset 6, share 6, pages 6, css 6, element 6, want 6, input 6, iframe 6, thing 6, white 6, keyword 6, last 6, next 6, description 6, paid 6, generation 6, inner 6, earn 6, parent 6, profile 6, easy 6, looking 6, 2019 6, big 6, navigation 6, large 6, index 6, field 6, ecommerce 6, map 6, table 6, report 6, serve 6, while 6, reviews 6, entry 6, sizes 6, engines 6, mid 6, long 6, into 6, makes 6, people 6, ranking 6, ensure 6, solutions 6, query 6, look 6, 100vw 6, 176 6, sidebar 6, feature 6, power 6, include 6, toggle 6, sales 6, create 6, discover 6, like 6, efforts 6, follow 6, near 5, solid 5, analysis 5, achieve 5, targeted 5, standard 5, controls 5, good 5, 6px 5, perform 5, special 5, copyright 5, understand 5, city 5, matter 5, heading 5, 300w 5, powerful 5, php 5, rating 5, screen 5, optimize 5, border 5, hiring 5, effective 5, fully 5, creating 5, circle 5, 038 5, continue 5, textwidget 5, submit 5, ends 5, webpage 5, theme 5, nth 5, before 5, fff 5, done 5, effect 5, attachment 5, gets 5, inline 5, campaigns 5, post_type 5, knowledge 5, schema 5, see 5, partner 5, needs 5, searches 5, take 5, getting 5, select 5, being 5, served 5, everything 5, complete 5, usa 5, communication 5, different 5, noscript 5, highly 5, exactly 5, 105 5, competitors 5, goals 5, based 5, highest 5, global 5, started 5, invest 5, layout 5, stylesheet 5, love 5, portfolio 5, visitors 5, track 5, leading 4, themes 4, would 4, packages 4, cdn 4, reserved 4, 800 4, 8px 4, after 4, listing 4, address 4, analytics 4, implement 4, users 4, child 4, cid 4, trust 4, message 4, partnership 4, 640 4, driven 4, carousel 4, valid 4, always 4, 2px 4, rates 4, 50px 4, expertise 4, 238 4, margin 4, must 4, popular 4, slider 4, 273 4, things 4, those 4, attract 4, itemprop 4, three 4, quick 4, constantly 4, potential 4, package 4, both 4, managing 4, job 4, designed 4, amount 4, process 4, designer 4, third 4, going 4, opportunity 4, competitive 4, column 4, practices 4, 700 4, hover 4, 730 4, conversion 4, convert 4, 999 4, 518 4, made 4, invalid 4, customized 4, revenue 4, ffffff 4, rankings 4, position 4, consumers 4, chance 4, determine 4, 580 4, coming 4, 111 4, then 4, 120 4, meta 4, boost 4, audit 4, relationship 4, single 4, appear 4, wordpress 4, details 4, generate 4, widget_text 4, itemtype 4, reach 4, 199 4, guide 4, noopener 4, nbsp 4, should 4, youtube 4, cost 4, owners 3, audience 3, community 3, 805 3, certified 3, brands 3, reader 3, leave 3, choose 3, provider 3, hard 3, taking 3, 639 3, shape 3, 889 3, 1024w 3, cell 3, encourage 3, speak 3, pie 3, 206 3, 216 3, application 3, maintenance 3, beautiful 3, optimizing 3, 480 3, reality 3, 768w 3, 255 3, gives 3, think 3, yourself 3, huge 3, overlay 3, weight 3, fixed 3, alignnone 3, happy 3, program 3, required 3, organically 3, embed 3, case 3, having 3, sticky 3, consultation 3, sitenavigationelement 3, organization 3, consider 3, visible 3, request 3, crucial 3, padding 3, ltr 3, someone 3, 900 3, comes 3, transparent 3, mind 3, transition 3, vision 3, never 3, optimized 3, reporting 3, schedule 3, known 3, 3px 3, feel 3, separator 3, present 3, since 3, 579 3, experienced 3, designers 3, 107 3, strategic 3, 110 3, device 3, 130 3, listings 3, itemscope 3, middle 3, strategies 3, svg 3, maps 3, 160 3, hire 3, idea 3, noreferrer 3, privacy 3, vertical 3, 175 3, cols 3, normal 3, icons 3, ones 3, 197 3, children 3, scroll 3, geo 3, filter 3, blockquote 3 |
| Factor ID | Factor Name | #18 inlocalmarketing.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP469 | Variations in Sentences | 33 | 21.70 | 38 | 38 | 34 | 3 | 34 | 8 | 11 | 22 | 30 | 22 | 15 | -0.48 |
| CP468 | Number of Sentences | 86 | 51.80 | 117 | 80 | 57 | 16 | 117 | 35 | 24 | 47 | 59 | 39 | 44 | -0.46 |
| CP470a | Exact Match in the HTML Tag | 16 | 6.30 | 15 | 15 | 13 | 1 | 7 | 0 | 6 | 2 | 10 | 1 | 8 | -0.45 |
| CP134a | Exact Match in Body Tag | 33 | 16.00 | 78 | 16 | 22 | 2 | 7 | 0 | 11 | 2 | 21 | 1 | 78 | -0.43 |
| CP129 | Variations in A Tags | 18 | 18.40 | 34 | 14 | 8 | 14 | 33 | 2 | 33 | 34 | 23 | 3 | 20 | -0.43 |
| ENT018 | Entities in Sentences | 47 | 71.60 | 180 | 85 | 72 | 58 | 51 | 27 | 180 | 77 | 113 | 27 | 26 | -0.43 |
| ENT000a | Number of Entities Used | 23 | 28.10 | 43 | 33 | 23 | 26 | 28 | 15 | 43 | 30 | 41 | 16 | 26 | -0.43 |
| ENT001 | Entities in HTML Tag | 152 | 247.50 | 496 | 190 | 261 | 244 | 442 | 45 | 402 | 275 | 496 | 53 | 67 | -0.42 |
| CP465 | Variations in P Tags | 45 | 33.80 | 86 | 86 | 54 | 9 | 51 | 23 | 22 | 0 | 58 | 24 | 11 | -0.42 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.60 | 2 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.41 |
| CP161 | Variations in H1-H6 Tags | 13 | 11.00 | 22 | 17 | 7 | 9 | 10 | 3 | 7 | 2 | 16 | 17 | 22 | -0.41 |
| CP470 | Variations in the HTML Tag | 157 | 152.60 | 426 | 160 | 114 | 68 | 426 | 37 | 206 | 235 | 160 | 56 | 64 | -0.40 |
| CP157 | Variations in H1, H2, and H3 Tags | 2 | 10.10 | 22 | 16 | 6 | 5 | 10 | 3 | 7 | 2 | 13 | 17 | 22 | -0.39 |
| CP159a | Exact Match in H1-H6 Tags | 2 | 2.00 | 5 | 4 | 1 | 0 | 3 | 0 | 2 | 0 | 5 | 0 | 5 | -0.38 |
| CP169 | Variations in H3 Tags | 0 | 4.60 | 15 | 7 | 5 | 2 | 1 | 0 | 4 | 0 | 2 | 15 | 10 | -0.37 |
| CPX010 | Variations in Div Tags | 153 | 103.40 | 277 | 95 | 104 | 47 | 277 | 35 | 179 | 92 | 147 | 19 | 39 | -0.37 |
| CP375 | Variations in LI Tags | 27 | 23.00 | 94 | 6 | 6 | 6 | 94 | 4 | 87 | 0 | 13 | 0 | 14 | -0.37 |
| CP134 | Variations in Body Tag | 157 | 151.80 | 424 | 160 | 112 | 68 | 424 | 36 | 203 | 235 | 160 | 56 | 64 | -0.36 |
| CP492b | Unabridged Word Count | 2482 | 1919.00 | 4520 | 2725 | 2250 | 923 | 4520 | 857 | 2717 | 937 | 2343 | 958 | 960 | -0.35 |
| CP492 | Word Count | 2050 | 1592.40 | 3735 | 2240 | 1870 | 777 | 3735 | 704 | 2216 | 810 | 1962 | 825 | 785 | -0.35 |
| CP356 | Variations in I Tags | 0 | 3.60 | 27 | 0 | 0 | 0 | 0 | 0 | 27 | 0 | 4 | 0 | 5 | -0.35 |
| CP469a | Exact Match in Sentences | 6 | 1.90 | 7 | 2 | 7 | 0 | 3 | 0 | 2 | 2 | 3 | 0 | 0 | -0.35 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 2 | 0 | 0 | -0.35 |
| CPXR24 | Number of P Tags | 43 | 35.00 | 89 | 89 | 43 | 25 | 89 | 17 | 36 | 0 | 36 | 10 | 5 | -0.34 |
| ENT004 | Entities in H3 Tags | 0 | 4.40 | 9 | 5 | 3 | 3 | 6 | 1 | 9 | 0 | 9 | 7 | 1 | -0.34 |
| CP427 | Number of Images with Alt Text | 15 | 16.30 | 34 | 25 | 22 | 33 | 11 | 24 | 34 | 0 | 3 | 1 | 10 | -0.34 |
| CP426 | Number of Images | 15 | 22.70 | 47 | 34 | 22 | 36 | 47 | 25 | 34 | 0 | 12 | 5 | 12 | -0.34 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.60 | 2 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 2 | 0 | 0 | -0.33 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.80 | 2 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 0 | 2 | -0.33 |
| CPJLD057 | Has JSON-LD ContactPoint | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.33 |
| QS003 | Number of Questions | 12 | 5.60 | 18 | 3 | 8 | 2 | 18 | 13 | 4 | 1 | 4 | 0 | 3 | -0.33 |
| CP165 | Variations in H2 Tags | 2 | 4.90 | 9 | 8 | 9 | 9 | 0 | 0 | 2 | 2 | 8 | 8 | 3 | -0.32 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.32 |
| CP153 | Variations in H1 and H2 Tags | 2 | 5.50 | 12 | 9 | 1 | 3 | 9 | 3 | 3 | 2 | 11 | 2 | 12 | -0.32 |
| CPXR003 | Number of Heading Tags | 36 | 25.90 | 56 | 34 | 29 | 50 | 26 | 11 | 17 | 1 | 56 | 14 | 21 | -0.32 |
| CP127 | Variations in A Tag HREFs | 71 | 33.70 | 141 | 27 | 9 | 15 | 141 | 2 | 76 | 36 | 23 | 0 | 8 | -0.32 |
| CP168 | Leading Variations in H3 Tags | 0 | 1.70 | 8 | 0 | 1 | 1 | 1 | 0 | 3 | 0 | 2 | 8 | 1 | -0.32 |
| CP124a | Variations in Absolute URLs | 80 | 25.30 | 143 | 32 | 11 | 15 | 143 | 4 | 8 | 3 | 30 | 1 | 6 | -0.32 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | -0.31 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | -0.31 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.30 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.30 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.30 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.29 |
| CP176 | Leading Variations in H4-H6 Tags | 1 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.28 |
| CP160 | Leading Variations in H1-H6 Tags | 2 | 3.00 | 9 | 0 | 2 | 1 | 2 | 2 | 3 | 0 | 7 | 9 | 4 | -0.28 |
| CP381 | Variations in Meta Descriptions | 1 | 3.10 | 6 | 4 | 1 | 5 | 4 | 0 | 3 | 3 | 3 | 2 | 6 | -0.27 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.26 |
| CP388 | Variations in Meta Twitter Content | 2 | 1.20 | 3 | 3 | 1 | 3 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | -0.25 |
| CP428 | Number of Images without Alt Text | 0 | 6.40 | 36 | 9 | 0 | 3 | 36 | 1 | 0 | 0 | 9 | 4 | 2 | -0.25 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 2.80 | 9 | 0 | 1 | 1 | 2 | 2 | 3 | 0 | 6 | 9 | 4 | -0.25 |
| CP162 | Variations making whole H2 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.25 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.70 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 3 | 1 | 1 | -0.25 |
| ENT003 | Entities in H2 Tags | 0 | 3.60 | 13 | 3 | 0 | 3 | 3 | 1 | 0 | 0 | 13 | 1 | 12 | -0.25 |
| ENT005 | Entities in H4 Tags | 2 | 2.80 | 12 | 4 | 2 | 12 | 0 | 0 | 0 | 0 | 10 | 0 | 0 | -0.24 |
| CP150a | Exact Match in H1 Tags | 2 | 0.50 | 2 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | -0.24 |
| CP483a | Exact Match in the Title Tag | 1 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | -0.24 |
| CPXR018 | Variations in Nav Tags | 11 | 17.60 | 138 | 2 | 8 | 2 | 138 | 2 | 8 | 0 | 10 | 0 | 6 | -0.24 |
| CPX013 | Variations in Footer Tags | 43 | 24.90 | 195 | 0 | 6 | 25 | 195 | 2 | 0 | 0 | 0 | 0 | 21 | -0.24 |
| CP132 | Variations in Blockquote Tags | 0 | 1.30 | 13 | 0 | 0 | 0 | 0 | 0 | 13 | 0 | 0 | 0 | 0 | -0.24 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.10 | 6 | 3 | 0 | 6 | 2 | 1 | 3 | 1 | 1 | 2 | 2 | -0.24 |
| ENT011 | Meta Description Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CPJLD211 | Has JSON-LD ProfessionalService | 1 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP137 | Variations in the Canonical URL | 2 | 1.50 | 2 | 2 | 2 | 2 | 2 | 1 | 2 | 2 | 2 | 0 | 0 | -0.23 |
| CPXX888 | Number of HTML Tags | 681 | 806.90 | 1693 | 939 | 866 | 698 | 1560 | 326 | 1693 | 563 | 941 | 131 | 352 | -0.23 |
| CP473 | Variations in Strong Tags | 3 | 2.80 | 10 | 10 | 0 | 0 | 4 | 4 | 0 | 0 | 1 | 0 | 9 | -0.23 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.23 |
| CP467 | Variations in Section Tags | 0 | 26.30 | 102 | 0 | 0 | 31 | 71 | 0 | 102 | 0 | 59 | 0 | 0 | -0.22 |
| CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.22 |
| ENT009 | Entities in Title Tag | 1 | 1.80 | 3 | 3 | 1 | 3 | 2 | 2 | 1 | 1 | 2 | 3 | 0 | -0.22 |
| CP125 | Variations making whole A Tags | 1 | 2.30 | 10 | 1 | 3 | 10 | 0 | 1 | 1 | 0 | 5 | 2 | 0 | -0.22 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.21 |
| CP386 | Variations in Meta Twitter Description | 1 | 1.90 | 5 | 4 | 1 | 5 | 4 | 0 | 0 | 0 | 3 | 2 | 0 | -0.21 |
| CPX003 | Variations in Main Tags | 106 | 36.30 | 154 | 154 | 0 | 41 | 0 | 31 | 0 | 0 | 113 | 0 | 24 | -0.21 |
| CP347 | Has US Phone Number | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.21 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 2.00 | 5 | 4 | 1 | 5 | 4 | 0 | 0 | 0 | 3 | 2 | 1 | -0.21 |
| CP166 | Variations making whole H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP348 | Has Video | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.20 |
| QS004 | Number of Questions In Headings | 8 | 1.20 | 4 | 1 | 4 | 0 | 3 | 3 | 0 | 0 | 1 | 0 | 0 | -0.20 |
| CP452 | Number of Videos | 0 | 0.40 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.20 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.20 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.20 |
| CP130 | Variations in Article Tags | 46 | 13.50 | 109 | 109 | 0 | 8 | 0 | 0 | 0 | 0 | 7 | 0 | 11 | -0.20 |
| CP141 | Variations in HTML Comments | 2 | 1.60 | 3 | 3 | 3 | 2 | 0 | 0 | 0 | 0 | 3 | 3 | 2 | -0.20 |
| CP225 | Has Meta Description | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.20 |
| CP180 | Leading Variations in H5 Tags | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP318 | Has RSS Link | 1 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.19 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.19 |
| CP139 | Variations in Class Attributes | 0 | 7.10 | 20 | 7 | 4 | 20 | 6 | 1 | 5 | 0 | 20 | 0 | 8 | -0.19 |
| CP203 | Has Apple Touch Icon | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.19 |
| CP471 | Variations in Span Tags | 46 | 3.90 | 10 | 3 | 7 | 2 | 9 | 1 | 10 | 0 | 6 | 0 | 1 | -0.19 |
| CP231 | Has Meta Twitter Description | 1 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.19 |
| CP126a | Exact Match in A Tags | 1 | 1.10 | 7 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 1 | 7 | -0.19 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.18 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.40 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.18 |
| CP177 | Variations in H4-H6 Tags | 11 | 0.90 | 4 | 1 | 1 | 4 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.18 |
| CP479b | Title Has Year | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.18 |
| CP425 | Number of HTTPS Links | 107 | 139.20 | 462 | 44 | 123 | 135 | 462 | 39 | 251 | 105 | 172 | 8 | 53 | -0.18 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.40 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.18 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.17 |
| CP435 | Number of Links | 109 | 142.30 | 464 | 44 | 125 | 135 | 464 | 39 | 256 | 110 | 172 | 18 | 60 | -0.17 |
| ENT007 | Entities in H6 Tags | 0 | 0.70 | 7 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.16 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP173 | Variations in H4 Tags | 4 | 0.80 | 4 | 1 | 0 | 4 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.16 |
| CP451 | Number of US Phone Numbers | 2 | 2.90 | 13 | 13 | 4 | 0 | 5 | 2 | 1 | 0 | 2 | 2 | 0 | -0.16 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.30 | 3 | 3 | 1 | 3 | 2 | 0 | 0 | 0 | 1 | 2 | 1 | -0.16 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.40 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP484 | Leading Variations in Title Tag | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.16 |
| CP142 | Variations in Em Tags | 3 | 0.50 | 4 | 0 | 0 | 0 | 0 | 4 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CPXR015 | Variations in Figure Tags | 0 | 1.80 | 18 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 18 | 0 | 0 | -0.16 |
| CP228 | Has Meta Robots | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.15 |
| QS012 | Headings Has Question | 1 | 0.50 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP128 | Variations in Alt Attributes | 6 | 2.20 | 8 | 6 | 8 | 0 | 0 | 0 | 8 | 0 | 0 | 0 | 0 | -0.15 |
| CP133 | Variations in B Tags | 2 | 2.40 | 21 | 0 | 0 | 0 | 3 | 0 | 21 | 0 | 0 | 0 | 0 | -0.15 |
| CP136 | Variations making whole B Tags | 0 | 1.10 | 11 | 0 | 0 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | 0 | -0.15 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.15 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.15 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.30 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | -0.15 |
| CP233 | Has Meta Twitter Site | 0 | 0.40 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP213 | Has FavIcon | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.14 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.14 |
| QS006 | Number of Questions In H2 Tags | 1 | 0.50 | 3 | 1 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.14 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP364 | Is OpenGraph Type Article | 1 | 0.40 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CP418 | Number of Forms | 0 | 0.90 | 2 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 2 | 0 | 2 | -0.13 |
| CP313 | Has Privacy Policy | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.12 |
| CP376 | Variations making whole LI Tags | 1 | 1.40 | 3 | 1 | 3 | 3 | 2 | 1 | 1 | 0 | 3 | 0 | 0 | -0.12 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP380 | Meta Description Length | 126 | 154.20 | 314 | 150 | 184 | 178 | 314 | 24 | 121 | 144 | 141 | 132 | 154 | -0.12 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | -0.12 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.12 |
| CP481 | Variations in Title Tag | 2 | 2.20 | 4 | 3 | 1 | 3 | 2 | 2 | 2 | 2 | 1 | 2 | 4 | -0.11 |
| ENT002 | Entities in H1 Tags | 2 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.11 |
| CP489 | Variations in U Tags | 0 | 1.30 | 13 | 0 | 0 | 0 | 13 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP472 | Variations making whole Span Tags | 0 | 0.50 | 2 | 0 | 0 | 2 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP481b | Word Count in Meta Description Tag | 20 | 24.90 | 55 | 23 | 33 | 26 | 55 | 2 | 19 | 25 | 23 | 19 | 24 | -0.10 |
| CP213z | Has Form | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.10 |
| ENT006 | Entities in H5 Tags | 3 | 0.70 | 7 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP465c | Variations in script Tags | 9 | 12.10 | 29 | 20 | 15 | 12 | 29 | 5 | 2 | 23 | 8 | 0 | 7 | -0.10 |
| CP373 | Variations in Label Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.09 |
| ENT016 | Has Entities in H5 Tags | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CPX005 | Variations in Aside Tags | 9 | 1.70 | 17 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 17 | -0.09 |
| CP319 | Has Schema Markup | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.09 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.60 | 4 | 0 | 4 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP208 | Has Copyright | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.09 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP491 | Variations in Value Attributes | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 1 | -0.08 |
| CP465z | Variations in Form Tags | 0 | 1.20 | 4 | 2 | 0 | 0 | 1 | 1 | 2 | 0 | 4 | 0 | 2 | -0.07 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.07 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.06 |
| CP152 | Variations in H1 Tags | 0 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.06 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP372 | I Tag Exact Matches | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.40 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | -0.04 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.03 |
| CP389 | Variations in Name Attributes | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP412 | Number of Email Addresses | 2 | 1.10 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | 0 | -0.02 |
| CP481a | Word Count in Title Tag | 7 | 9.10 | 10 | 10 | 9 | 9 | 9 | 8 | 9 | 10 | 8 | 10 | 9 | -0.02 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.02 |
| CP480 | Title Length | 49 | 58.40 | 70 | 61 | 48 | 70 | 58 | 56 | 54 | 54 | 59 | 70 | 54 | -0.02 |
| CP412b | Has Email | 1 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.02 |
| CP443 | Number of Rel Author Links | 0 | 0.60 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | -0.01 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.01 |
