This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Tacoma Seo #73 www.goldspace.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.tacoma seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.search engine optimization 10, tacoma 10, seo 10, tacoma seo 7, seo tacoma 5 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.blog 10, tacoma 10, search engine 10, search engine optimization 10, company 10, digital marketing 9, expert 9, client 9, facebook 9, menu 9, url 9, seattle 8, keyword 8, sem 8, research 7, internet marketing 7, consumer 7, customer 7, competition 6, sitemap 6, investment 6, google analytics 5, social media marketing 4, web development 4, goal 4, phrase 4, e-commerce 4, online marketing 4, reputation management 3, contract 3, inbound marketing 3, brand awareness 3, b2b 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.products and services 4, tacoma seo company 4 Double Word LSIdoctype html 10, span class 10, div class 10, ul class 10, digital marketing 9, web design 9, img src 8, local seo 8, html lang 8, seo services 8, social media 8, tacoma seo 7, h1 class 7, to see 7, to find 7, seo company 7, body class 7, i class 7, s not 7, h3 class 6, li class 6, input type 6, make sure 6, first page 6, p class 6, search results 6, is not 6, we know 6, nav class 5, professional seo 5, what they 5, logo design 5, iframe src 5, to improve 5, to create 5, to make 5, seo agency 5, united states 4, online presence 4, when they 4, that they 4, not only 4, top seo 4, seo experts 4, img width 4, is one 4, section class 4, h2 class 3, on top 3, email marketing 3, so that 3, brand awareness 3, no one 3, s time 3, we also 3, to know 3, on google 3, local tacoma 3, to rank 3, reputation management 3, s growth 3, d like 3, is what 3, s tacoma 3, real estate 3, best seo 3, header class 3, learn more 3, footer class 3Single Word LSItel 10, google 10, result 10, website 10, rel 10, pan 10, list 10, http 10, engine 10, service 10, per 10, nav 10, script 10, other 10, local 10, ton 10, top 10, too 10, product 10, col 10, body 10, las 10, new 10, alt 10, amp 10, media 10, design 10, row 10, lang 10, professional 10, services 10, call 10, marketing 10, results 10, page 10, button 10, ave 10, not 10, now 10, target 10, what 10, enter 10, item 10, loc 10, web 10, low 10, more 10, width 10, market 10, jpg 10, _blank 10, dev 10, rank 10, sure 10, sea 10, how 10, search 10, term 10, seo 10, set 10, business 10, right 10, div 10, contact 10, image 10, title 10, content 10, rate 10, company 10, class 10, over 10, digital 10, custom 10, home 10, form 10, https 10, text 10, map 10, off 10, doctype 10, able 10, mail 10, use 10, sign 10, main 10, that 10, find 10, www 10, logo 10, tacoma 10, header 10, head 10, make 10, met 10, src 10, 100 10, online 10, about 10, height 10, sta 10, min 10, email 10, one 10, orm 10, type 10, optimization 10, href 10, profession 10, val 10, work 10, place 10, lead 10, help 10, site 10, span 10, blog 10, html 10, development 10, here 10, line 10, link 10, size 9, wrap 9, visibility 9, its 9, ads 9, end 9, there 9, well 9, order 9, ever 9, border 9, tool 9, footer 9, companies 9, let 9, state 9, app 9, png 9, iframe 9, team 9, ata 9, name 9, full 9, video 9, non 9, center 9, start 9, way 9, play 9, container 9, when 9, phone 9, style 9, small 9, his 9, most 9, ease 9, part 9, why 9, win 9, user 9, fit 9, strong 9, see 9, contain 9, client 9, very 9, field 9, menu 9, url 9, high 9, brand 9, they 9, them 9, many 9, face 9, this 9, method 9, come 9, ott 9, facebook 9, first 9, data 9, own 9, sales 9, tag 9, like 9, img 9, value 9, inv 9, left 8, check 8, washington 8, mobile 8, special 8, focus 8, even 8, city 8, pin 8, real 8, 200 8, advertising 8, cta 8, want 8, 000 8, 0px 8, ask 8, thing 8, through 8, align 8, view 8, ours 8, hidden 8, show 8, description 8, time 8, nth 8, great 8, section 8, point 8, increase 8, active 8, words 8, back 8, just 8, 2020 8, action 8, don 8, clients 8, products 8, world 8, side 8, auto 8, seattle 8, rankings 8, true 8, box 8, best 8, social 8, industry 8, btn 8, key 8, people 8, ranking 8, experts 8, open 8, thin 8, know 8, internet 8, update 8, every 8, org 8, none 8, agency 8, date 8, should 8, only 8, bottom 8, year 7, require 7, reserved 7, much 7, analytics 7, tip 7, add 7, 600 7, success 7, searching 7, hard 7, label 7, years 7, block 7, businesses 7, 400 7, matter 7, rights 7, screen 7, traffic 7, read 7, improve 7, rect 7, specific 7, press 7, using 7, pack 7, input 7, two 7, such 7, late 7, last 7, leads 7, submit 7, war 7, twitter 7, embed 7, light 7, widget 7, ways 7, display 7, used 7, experience 7, also 7, bring 7, grow 7, competitive 7, icon 7, customers 7, partner 7, die 7, branding 7, info 7, needs 7, graph 7, take 7, some 7, false 7, 2019 7, 500 7, management 7, template 7, table 7, 300 7, reviews 7, level 7, noscript 7, position 7, consumer 7, highly 7, cover 7, old 7, into 7, current 7, 142 7, invest 7, maps 7, campaign 7, frameborder 7, placeholder 7, location 7, presence 7, self 7, create 7, youtube 7, follow 7, building 6, these 6, because 6, allowfullscreen 6, investment 6, targeted 6, hand 6, learn 6, yours 6, keywords 6, good 6, pay 6, article 6, copyright 6, understand 6, sitemap 6, always 6, effective 6, today 6, working 6, 50px 6, css 6, element 6, margin 6, styles 6, items 6, 254 6, found 6, does 6, where 6, graphic 6, run 6, color 6, required 6, options 6, plan 6, before 6, wrapper 6, simple 6, hit 6, major 6, visible 6, format 6, important 6, keep 6, san 6, move 6, clear 6, visit 6, offer 6, easy 6, looking 6, comes 6, possible 6, font 6, dir 6, down 6, which 6, test 6, never 6, 20px 6, big 6, large 6, made 6, index 6, fullscreen 6, deliver 6, together 6, max 6, different 6, disc 6, 333 6, firm 6, based 6, global 6, long 6, sup 6, relationship 6, stay 6, reputation 6, generate 6, higher 6, doing 6, 171 6, organic 6, wide 6, competition 6, owe 6, person 6, gif 6, resources 6, solid 5, raw 5, version 5, 800 5, role 5, achieve 5, same 5, after 5, address 5, helped 5, child 5, trust 5, choose 5, provider 5, agencies 5, 'https 5, share 5, heading 5, whether 5, below 5, roi 5, each 5, nofollow 5, ppc 5, black 5, white 5, weight 5, next 5, shop 5, happy 5, images 5, certain 5, tell 5, done 5, process 5, gets 5, third 5, parent 5, schema 5, deal 5, national 5, column 5, questions 5, won 5, talk 5, searches 5, states 5, 3333 5, conversion 5, owner 5, fort 5, 510 5, being 5, works 5, everything 5, hide 5, complete 5, return 5, while 5, posts 5, revenue 5, 560 5, background 5, determine 5, 596 5, edit 5, quality 5, meta 5, fact 5, seen 5, makes 5, started 5, wordpress 5, 150 5, 152 5, once 5, proper 5, guide 5, var 5, love 5, event 5, toggle 5, sound 5, space 5, send 5, public 5, really 5, locations 5, without 4, would 4, near 4, planning 4, 802 4, detail 4, 1000 4, pinterest 4, users 4, authority 4, inbound 4, united 4, 400px 4, 611 4, perform 4, message 4, uploads 4, better 4, 632 4, 637 4, gtm 4, srcset 4, php 4, pages 4, tick 4, less 4, 2px 4, 210 4, 217 4, minute 4, prev 4, worked 4, onclick 4, recommend 4, 490 4, 491 4, 494 4, pop 4, default 4, absolute 4, things 4, those 4, budget 4, might 4, paid 4, short 4, window 4, hee 4, far 4, webpage 4, give 4, primary 4, los 4, 'text 4, fff 4, both 4, opener 4, profit 4, enough 4, inline 4, bad 4, campaigns 4, dental 4, record 4, knowledge 4, going 4, past 4, 700 4, phrases 4, helps 4, little 4, however 4, optimized 4, getting 4, publish 4, 509 4, select 4, 514 4, 515 4, 516 4, feat 4, 526 4, begin 4, known 4, 777 4, may 4, within 4, corporate 4, 545 4, 549 4, edge 4, 555 4, months 4, utf 4, 565 4, 567 4, 330 4, transform 4, 578 4, 101 4, 585 4, 102 4, 586 4, 104 4, 591 4, 593 4, sizes 4, friend 4, recent 4, goals 4, 122 4, unique 4, boost 4, mid 4, managed 4, manager 4, amazing 4, awareness 4, googletagmanager 4, support 4, drop 4, idea 4, commerce 4, speed 4, 179 4, throughout 4, successful 4, 188 4, 190 4, sidebar 4, between 4, stylesheet 4, goal 4, ranks 4, techniques 4, error 4, ready 4, track 4, growth 4, hands 3, owners 3, xml 3, community 3, rounded 3, 8px 3, example 3, vancouver 3, aspect 3, listing 3, close 3, controls 3, serious 3, 32px 3, 602 3, 603 3, 604 3, 605 3, 6px 3, 608 3, technical 3, lines 3, 620 3, 622 3, 623 3, family 3, 628 3, 630 3, 633 3, property 3, v15 3, 638 3, 639 3, 644 3, login 3, healthcare 3, powerful 3, industries 3, estate 3, touch 3, basic 3, rob 3, 228 3, 229 3, interested 3, walk 3, 231 3, 238 3, dropdown 3, javascript 3, 242 3, offering 3, worth 3, 255 3, 498 3, 499 3, takes 3, rtl 3, slider 3, had 3, 038 3, continue 3, 039 3, huge 3, yourself 3, overlay 3, improving 3, overall 3, fixed 3, playing 3, employees 3, concept 3, 054 3, early 3, purchase 3, leader 3, textarea 3, three 3, lazyload 3, slide 3, sticky 3, card 3, lazy 3, enterprise 3, lot 3, theme 3, categories 3, shopify 3, grid 3, constantly 3, beat 3, few 3, it's 3, job 3, browser 3, designed 3, padding 3, amount 3, say 3, someone 3, front 3, simply 3, firms 3, meet 3, calls 3, 941 3, promise 3, importance 3, hover 3, skill 3, 508 3, practice 3, loading 3, 521 3, 523 3, 524 3, 525 3, ups 3, 528 3, 531 3, navbar 3, 532 3, ecommerce 3, health 3, dist 3, 550 3, 557 3, claim 3, selected 3, waste 3, includes 3, relevant 3, 561 3, hove 3, 571 3, 572 3, 574 3, 575 3, consumers 3, heard 3, chance 3, 580 3, 581 3, 587 3, 108 3, rocket 3, logos 3, 595 3, competitors 3, 118 3, then 3, 120 3, accept 3, 128 3, listings 3, outline 3, though 3, increasing 3, story 3, 8220 3, query 3, 166 3, especially 3, 8217 3, 100vw 3, vertical 3, 170 3, 172 3, proprietary 3, again 3, 187 3, money 3, beyond 3, still 3, lose 3, scroll 3, geo 3, feature 3, power 3, regular 3, filter 3, leaders 3, assets 3, profiles 3, efforts 3, spend 3 |
| Factor ID | Factor Name | #73 goldspace.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 12 | 25.20 | 39 | 19 | 26 | 20 | 27 | 25 | 25 | 24 | 39 | 27 | 20 | -0.50 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.60 | 5 | 2 | 3 | 0 | 1 | 2 | 0 | 0 | 5 | 2 | 1 | -0.49 |
| CP160 | Leading Variations in H1-H6 Tags | 5 | 3.80 | 7 | 6 | 3 | 4 | 0 | 2 | 7 | 2 | 7 | 5 | 2 | -0.47 |
| CP158 | Variations making whole H1-H6 Tags | 5 | 1.10 | 2 | 2 | 2 | 2 | 0 | 0 | 1 | 0 | 2 | 1 | 1 | -0.47 |
| CP153 | Variations in H1 and H2 Tags | 3 | 6.90 | 10 | 6 | 5 | 6 | 3 | 8 | 10 | 7 | 10 | 7 | 7 | -0.47 |
| CP151 | Leading Variations in H1 Tags | 0 | 1.00 | 2 | 2 | 1 | 2 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.46 |
| CP161 | Variations in H1-H6 Tags | 8 | 12.00 | 23 | 10 | 9 | 6 | 4 | 9 | 23 | 21 | 19 | 10 | 9 | -0.45 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 5 | 3.20 | 6 | 6 | 2 | 4 | 0 | 2 | 6 | 2 | 6 | 2 | 2 | -0.45 |
| CP470a | Exact Match in the HTML Tag | 0 | 6.70 | 21 | 11 | 8 | 0 | 1 | 21 | 0 | 2 | 10 | 1 | 13 | -0.45 |
| ENT018 | Entities in Sentences | 46 | 104.20 | 248 | 46 | 76 | 52 | 248 | 65 | 63 | 159 | 145 | 58 | 130 | -0.44 |
| CP134a | Exact Match in Body Tag | 0 | 10.70 | 25 | 21 | 12 | 0 | 1 | 25 | 0 | 3 | 21 | 4 | 20 | -0.43 |
| CP157 | Variations in H1, H2, and H3 Tags | 8 | 10.60 | 20 | 10 | 7 | 6 | 4 | 9 | 20 | 18 | 16 | 7 | 9 | -0.43 |
| CP165 | Variations in H2 Tags | 0 | 3.00 | 6 | 0 | 3 | 3 | 4 | 4 | 4 | 4 | 1 | 1 | 6 | -0.43 |
| CP134 | Variations in Body Tag | 35 | 185.70 | 639 | 131 | 109 | 86 | 201 | 159 | 195 | 122 | 134 | 81 | 639 | -0.43 |
| CP124a | Variations in Absolute URLs | 9 | 44.50 | 284 | 7 | 39 | 33 | 7 | 5 | 9 | 20 | 27 | 14 | 284 | -0.43 |
| CP469 | Variations in Sentences | 5 | 21.20 | 38 | 18 | 23 | 13 | 0 | 28 | 38 | 29 | 26 | 20 | 17 | -0.43 |
| CP473 | Variations in Strong Tags | 2 | 5.70 | 24 | 14 | 4 | 5 | 0 | 5 | 0 | 1 | 1 | 3 | 24 | -0.42 |
| CP470 | Variations in the HTML Tag | 35 | 186.00 | 639 | 131 | 109 | 86 | 204 | 159 | 195 | 122 | 134 | 81 | 639 | -0.42 |
| ENT003 | Entities in H2 Tags | 2 | 7.00 | 19 | 5 | 4 | 4 | 1 | 7 | 14 | 7 | 19 | 6 | 3 | -0.42 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 5 | 1.00 | 2 | 2 | 2 | 2 | 0 | 0 | 1 | 0 | 2 | 0 | 1 | -0.42 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.70 | 2 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 1 | -0.41 |
| CP150a | Exact Match in H1 Tags | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.41 |
| CP465 | Variations in P Tags | 13 | 39.30 | 83 | 42 | 37 | 26 | 4 | 46 | 23 | 66 | 42 | 24 | 83 | -0.39 |
| CPX010 | Variations in Div Tags | 28 | 163.20 | 587 | 127 | 68 | 72 | 186 | 138 | 139 | 122 | 123 | 70 | 587 | -0.39 |
| CP472 | Variations making whole Span Tags | 1 | 1.50 | 4 | 3 | 3 | 2 | 0 | 0 | 4 | 0 | 1 | 0 | 2 | -0.39 |
| CP129 | Variations in A Tags | 5 | 39.10 | 134 | 30 | 18 | 4 | 30 | 32 | 94 | 15 | 21 | 13 | 134 | -0.38 |
| CP149 | Variations making whole H1 Tags | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.38 |
| CP127 | Variations in A Tag HREFs | 7 | 51.90 | 279 | 20 | 18 | 15 | 97 | 23 | 22 | 17 | 20 | 8 | 279 | -0.38 |
| CP468 | Number of Sentences | 19 | 52.70 | 83 | 28 | 83 | 50 | 18 | 81 | 54 | 69 | 77 | 43 | 24 | -0.37 |
| CP484 | Leading Variations in Title Tag | 0 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.36 |
| ENT013 | Has Entities in H2 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.35 |
| ENT001 | Entities in HTML Tag | 388 | 327.80 | 644 | 250 | 300 | 217 | 644 | 197 | 227 | 195 | 557 | 280 | 411 | -0.35 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.60 | 3 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 3 | 0 | -0.34 |
| CP492 | Word Count | 1172 | 1636.30 | 2583 | 578 | 2364 | 1055 | 2583 | 1935 | 897 | 2074 | 2337 | 1029 | 1511 | -0.34 |
| CP492b | Unabridged Word Count | 1482 | 1992.10 | 3266 | 711 | 2894 | 1291 | 3266 | 2430 | 1059 | 2552 | 2783 | 1233 | 1702 | -0.33 |
| CP137 | Variations in the Canonical URL | 1 | 1.40 | 2 | 0 | 2 | 2 | 2 | 0 | 0 | 2 | 2 | 2 | 2 | -0.33 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.33 |
| CP125 | Variations making whole A Tags | 2 | 2.10 | 5 | 3 | 3 | 0 | 1 | 1 | 0 | 2 | 5 | 1 | 5 | -0.33 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.32 |
| CP465c | Variations in script Tags | 2 | 8.70 | 28 | 3 | 1 | 16 | 2 | 3 | 0 | 0 | 21 | 13 | 28 | -0.32 |
| CPXR018 | Variations in Nav Tags | 0 | 12.90 | 38 | 7 | 12 | 2 | 7 | 38 | 9 | 24 | 8 | 22 | 0 | -0.32 |
| ENT004 | Entities in H3 Tags | 9 | 6.70 | 19 | 4 | 3 | 4 | 6 | 5 | 19 | 12 | 13 | 0 | 1 | -0.31 |
| CP375 | Variations in LI Tags | 11 | 14.50 | 64 | 15 | 6 | 4 | 9 | 9 | 1 | 10 | 13 | 14 | 64 | -0.31 |
| CP471 | Variations in Span Tags | 14 | 8.00 | 32 | 3 | 32 | 14 | 0 | 2 | 14 | 2 | 5 | 6 | 2 | -0.31 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.40 | 3 | 0 | 2 | 0 | 0 | 0 | 3 | 3 | 3 | 3 | 0 | -0.30 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.30 |
| CP474 | Variations making whole Strong Tags | 0 | 1.10 | 8 | 8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.30 |
| CP483a | Exact Match in the Title Tag | 0 | 0.70 | 2 | 2 | 1 | 0 | 0 | 2 | 0 | 0 | 1 | 1 | 0 | -0.30 |
| CP467 | Variations in Section Tags | 0 | 39.80 | 89 | 0 | 51 | 0 | 89 | 55 | 0 | 86 | 53 | 44 | 20 | -0.30 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.40 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.30 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| CP164 | Leading Variations in H2 Tags | 0 | 1.20 | 3 | 2 | 0 | 2 | 0 | 1 | 3 | 0 | 3 | 1 | 0 | -0.29 |
| CP152 | Variations in H1 Tags | 2 | 2.00 | 3 | 2 | 3 | 3 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | -0.29 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.50 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | -0.29 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.28 |
| CP166 | Variations making whole H3 Tags | 5 | 0.40 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.27 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.70 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 | -0.27 |
| CP168 | Leading Variations in H3 Tags | 5 | 1.00 | 3 | 2 | 1 | 0 | 0 | 0 | 3 | 1 | 2 | 0 | 1 | -0.27 |
| CP126a | Exact Match in A Tags | 0 | 2.40 | 11 | 2 | 0 | 0 | 0 | 9 | 0 | 1 | 1 | 0 | 11 | -0.26 |
| QS012 | Headings Has Question | 0 | 0.70 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CP139 | Variations in Class Attributes | 0 | 1.70 | 14 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 14 | 0 | 0 | -0.26 |
| CPXR003 | Number of Heading Tags | 51 | 25.30 | 65 | 9 | 28 | 11 | 22 | 19 | 33 | 17 | 65 | 29 | 20 | -0.25 |
| ENT009 | Entities in Title Tag | 2 | 3.20 | 5 | 4 | 1 | 1 | 2 | 5 | 5 | 4 | 4 | 2 | 4 | -0.24 |
| CP465z | Variations in Form Tags | 0 | 1.20 | 2 | 2 | 2 | 2 | 2 | 0 | 0 | 0 | 2 | 0 | 2 | -0.24 |
| CPX003 | Variations in Main Tags | 0 | 35.00 | 154 | 97 | 0 | 0 | 0 | 0 | 0 | 0 | 99 | 0 | 154 | -0.24 |
| CP376 | Variations making whole LI Tags | 1 | 0.70 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | -0.24 |
| CPX013 | Variations in Footer Tags | 0 | 34.50 | 293 | 18 | 20 | 6 | 0 | 4 | 0 | 4 | 0 | 0 | 293 | -0.23 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.23 |
| QS004 | Number of Questions In Headings | 0 | 1.70 | 7 | 0 | 2 | 0 | 0 | 2 | 1 | 2 | 7 | 2 | 1 | -0.23 |
| QS003 | Number of Questions | 4 | 6.10 | 14 | 4 | 6 | 4 | 2 | 14 | 1 | 3 | 10 | 6 | 11 | -0.23 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| CPXR24 | Number of P Tags | 38 | 43.00 | 105 | 26 | 63 | 14 | 45 | 30 | 105 | 38 | 46 | 26 | 37 | -0.22 |
| CP169 | Variations in H3 Tags | 5 | 3.70 | 11 | 4 | 2 | 0 | 1 | 1 | 10 | 11 | 6 | 0 | 2 | -0.22 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CP469a | Exact Match in Sentences | 0 | 0.40 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.21 |
| ENT002 | Entities in H1 Tags | 1 | 2.30 | 7 | 2 | 1 | 2 | 1 | 4 | 1 | 1 | 3 | 1 | 7 | -0.21 |
| CP348 | Has Video | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.21 |
| CP452 | Number of Videos | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.21 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP352 | Has YouTube Embed | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.21 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.21 |
| CP173 | Variations in H4 Tags | 0 | 1.10 | 3 | 0 | 2 | 0 | 0 | 0 | 0 | 3 | 3 | 3 | 0 | -0.21 |
| CP126 | Exact Match making whole A Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.20 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.20 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.20 |
| CP386 | Variations in Meta Twitter Description | 0 | 0.50 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.20 |
| CP381 | Variations in Meta Descriptions | 2 | 2.80 | 5 | 3 | 3 | 2 | 3 | 4 | 5 | 3 | 2 | 0 | 3 | -0.20 |
| CP142 | Variations in Em Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| ENT005 | Entities in H4 Tags | 3 | 2.20 | 9 | 0 | 1 | 0 | 0 | 1 | 0 | 3 | 9 | 4 | 4 | -0.20 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP426 | Number of Images | 5 | 24.80 | 56 | 31 | 26 | 25 | 48 | 10 | 56 | 7 | 12 | 8 | 25 | -0.20 |
| CPXR004 | Number of H1 Tags | 1 | 2.30 | 4 | 2 | 1 | 2 | 1 | 1 | 4 | 1 | 3 | 4 | 4 | -0.20 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.20 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.19 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.18 |
| CP162 | Variations making whole H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.18 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.18 |
| CP427 | Number of Images with Alt Text | 0 | 19.10 | 48 | 28 | 20 | 25 | 48 | 10 | 32 | 5 | 3 | 8 | 12 | -0.18 |
| CP231 | Has Meta Twitter Description | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.18 |
| ENT008 | Entities in Meta Description Tag | 2 | 3.60 | 9 | 5 | 3 | 3 | 5 | 9 | 2 | 3 | 1 | 0 | 5 | -0.18 |
| CP489 | Variations in U Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.18 |
| CP356 | Variations in I Tags | 0 | 1.20 | 5 | 0 | 5 | 0 | 5 | 0 | 0 | 1 | 1 | 0 | 0 | -0.17 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.17 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.90 | 6 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 6 | 0 | 0 | -0.17 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.17 |
| CP128 | Variations in Alt Attributes | 0 | 13.80 | 91 | 15 | 6 | 4 | 2 | 10 | 91 | 1 | 0 | 4 | 5 | -0.17 |
| CP364 | Is OpenGraph Type Article | 1 | 0.30 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.17 |
| CPXR011 | Variations in Button Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.17 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP477 | Variations in Title Attributes | 0 | 28.80 | 194 | 0 | 0 | 4 | 0 | 57 | 25 | 0 | 0 | 8 | 194 | -0.16 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 1 | 1 | -0.16 |
| CP355 | Variations in ID Attributes | 0 | 0.80 | 5 | 0 | 0 | 5 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.16 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.16 |
| CP136 | Variations making whole B Tags | 0 | 0.60 | 6 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP481 | Variations in Title Tag | 2 | 2.50 | 5 | 3 | 2 | 1 | 2 | 4 | 5 | 3 | 1 | 1 | 3 | -0.15 |
| CP181 | Variations in H5 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.15 |
| CP320 | Has Schema Aggregate Rating | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP451 | Number of US Phone Numbers | 42 | 4.20 | 13 | 6 | 2 | 13 | 1 | 0 | 4 | 3 | 2 | 10 | 1 | -0.15 |
| CPXR015 | Variations in Figure Tags | 0 | 2.20 | 18 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 18 | 0 | 0 | -0.15 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.14 |
| CP234 | Has Meta Twitter Content | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CPX002 | Variations in Figcaption Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | -0.13 |
| CP388 | Variations in Meta Twitter Content | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CP428 | Number of Images without Alt Text | 5 | 5.70 | 24 | 3 | 6 | 0 | 0 | 0 | 24 | 2 | 9 | 0 | 13 | -0.13 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP133 | Variations in B Tags | 10 | 3.90 | 34 | 0 | 0 | 0 | 34 | 0 | 0 | 0 | 0 | 0 | 5 | -0.12 |
| CP228 | Has Meta Robots | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.12 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP383 | Variations in Meta OpenGraph Description | 2 | 0.50 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.11 |
| CPXX888 | Number of HTML Tags | 951 | 826.00 | 2575 | 545 | 580 | 348 | 2575 | 252 | 1108 | 290 | 987 | 687 | 888 | -0.11 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CP213 | Has FavIcon | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.11 |
| CP203 | Has Apple Touch Icon | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | -0.11 |
| CP380 | Meta Description Length | 214 | 141.80 | 238 | 136 | 135 | 153 | 121 | 238 | 217 | 147 | 133 | 0 | 138 | -0.10 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.10 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.60 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.10 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP204 | Has Canonical URL | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.09 |
| CP319 | Has Schema Markup | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.08 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| CP340 | Has Schema Service | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP318 | Has RSS Link | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.08 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.08 |
| CP230 | Has Meta Twitter Cards | 1 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP345 | Has Terms of Service | 1 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | -0.06 |
| CP479 | Title Has Sales Words | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP479ii | Title Has Sentiment Words | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP443 | Number of Rel Author Links | 0 | 0.60 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | -0.06 |
| ENT006 | Entities in H5 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.06 |
| CP130 | Variations in Article Tags | 0 | 11.30 | 49 | 0 | 49 | 0 | 0 | 37 | 0 | 0 | 5 | 0 | 22 | -0.06 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 0.40 | 2 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CP481b | Word Count in Meta Description Tag | 38 | 22.60 | 37 | 23 | 21 | 23 | 19 | 36 | 37 | 23 | 20 | 0 | 24 | -0.03 |
| CP425 | Number of HTTPS Links | 211 | 121.40 | 363 | 65 | 59 | 48 | 326 | 55 | 1 | 51 | 172 | 74 | 363 | -0.03 |
| CP309 | Has OpenGraph Image | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP481a | Word Count in Title Tag | 12 | 9.30 | 19 | 8 | 10 | 6 | 9 | 19 | 14 | 7 | 7 | 5 | 8 | -0.03 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.02 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP223 | Has Meta Author | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP480 | Title Length | 73 | 61.90 | 111 | 52 | 60 | 39 | 54 | 111 | 99 | 54 | 61 | 36 | 53 | -0.01 |
| CPX001 | Variations in Address Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CPX006 | Variations in Header Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CPX005 | Variations in Aside Tags | 0 | 1.80 | 12 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | -0.00 |
