This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Stockton Seo #83 seonewmexico.blob.core.windows.net
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.stockton seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.search engine 10, stockton 10, seo 10, search engine optimization 9, stockton seo 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.experience 10, clients 10, cat 10, client 10, company 10, stockton 10, digital marketing 9, expert 9, brand 9, search engine optimization 9, map 9, facebook 9, customer 9, advertising 8, blog 8, money 8, keywords 7, reputation 7, competition 7, research 7, keyword 7, visibility 7, ppc 7, url 7, wordpress 6, promise 6, social media marketing 6, search engines 6, internet marketing 6, social media 6, understanding 5, california 5, law 5, online marketing 5, pay-per-click 4, sitemap 4, b2c 4, b2b 4, google analytics 4, google maps 3, feedback 3, search engine marketing 3, property 3, inbound marketing 3, brand awareness 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, digital marketing agency 5, search engine marketing 3 Double Word LSIsearch engine 10, digital marketing 9, web design 9, doctype html 9, engine optimization 9, seo expert 9, privacy policy 8, post_type menu 8, item menu 8, stockton seo 8, to find 8, re looking 7, page menu 7, seo company 7, to make 7, s not 7, seo agency 7, marketing agency 7, to understand 6, to work 6, custom menu 6, h3 class 6, media marketing 6, is not 6, we make 6, children menu 6, internet marketing 6, social media 6, to increase 6, h2 class 5, s time 5, what they 5, to know 5, h1 class 5, home menu 5, to rank 5, first page 5, t look 5, to see 5, to improve 5, s how 5, to provide 5, marketing company 5, marketing services 5, online marketing 5, google search 5, so much 5, marketing service 5, widget widget 5, s business 5, marketing campaign 4, we build 4, know that 4, s over 4, online presence 4, as well 4, to ensure 4, that they 4, to take 4, on google 4, to say 4, marketing strategy 4, 1st page 4, to seo 4, more about 4, customer service 4, we know 4, seo companies 4, marketing companies 4, is optimized 3, so that 3, is why 3, no matter 3, css' media 3, marketing strategies 3, see how 3, to track 3, keywords that 3, we work 3, organic traffic 3, to build 3, widget widget_text 3, not only 3, most important 3, lead generation 3, content marketing 3, seo analytics 3, s why 3, on investment 3, ' href 3, to deliver 3, seo consultant 3, re not 3, hfeed site 3, about seo 3, it works 3, we create 3, to reach 3, is always 3, link building 3, s also 3, we want 3, be able 3, keyword research 3, t use 3, to develop 3, css' href 3Single Word LSIsize 10, object 10, aren 10, service 10, per 10, order 10, top 10, too 10, col 10, pin 10, 200 10, 201 10, try 10, footer 10, design 10, lang 10, let 10, press 10, 0px 10, services 10, marketing 10, hat 10, pre 10, page 10, put 10, provide 10, log 10, hid 10, experience 10, his 10, point 10, _blank 10, how 10, business 10, right 10, div 10, count 10, back 10, title 10, load 10, company 10, text 10, don 10, clients 10, 300 10, use 10, find 10, logo 10, true 10, header 10, position 10, best 10, met 10, about 10, height 10, min 10, star 10, face 10, campaign 10, mark 10, span 10, html 10, bottom 10, ill 10, google 10, website 10, act 10, rel 10, rep 10, http 10, engine 10, local 10, body 10, border 10, read 10, alt 10, amp 10, ext 10, 000 10, art 10, call 10, view 10, name 10, next 10, color 10, button 10, now 10, target 10, container 10, play 10, item 10, style 10, web 10, more 10, width 10, market 10, parent 10, search 10, seo 10, contact 10, image 10, content 10, client 10, class 10, over 10, form 10, https 10, large 10, off 10, sign 10, www 10, box 10, head 10, src 10, 100 10, old 10, one 10, this 10, know 10, sing 10, org 10, type 10, optimization 10, review 10, href 10, method 10, help 10, site 10, data 10, own 10, tab 10, tag 10, line 10, link 10, stockton 10, left 9, role 9, result 9, mobile 9, aria 9, understand 9, even 9, 'https 9, 217 9, png 9, each 9, team 9, full 9, center 9, start 9, time 9, enter 9, ways 9, day 9, attachment 9, clear 9, earn 9, transparent 9, term 9, dir 9, down 9, test 9, take 9, custom 9, home 9, action 9, map 9, menu 9, doctype 9, able 9, mail 9, main 9, fill 9, background 9, online 9, open 9, look 9, internet 9, placeholder 9, work 9, agency 9, facebook 9, img 9, value 9, linked 9, red 9, post 9, ads 9, end 9, label 9, businesses 9, nav 9, script 9, 400 9, other 9, new 9, tool 9, ship 9, through 9, results 9, not 9, way 9, what 9, when 9, plan 9, direct 9, display 9, jpg 9, user 9, customer 9, bar 9, rank 9, strong 9, see 9, customers 9, set 9, column 9, font 9, rate 9, digital 9, false 9, 500 9, very 9, expert 9, table 9, that 9, social 9, brand 9, sub 9, current 9, email 9, key 9, privacy 9, location 9, reach 9, place 9, only 9, ground 9, car 9, click 8, turn 8, policy 8, sale 8, 600 8, success 8, perform 8, uploads 8, ever 8, 640 8, product 8, question 8, heading 8, improve 8, advertising 8, element 8, want 8, input 8, items 8, align 8, manage 8, small 8, ease 8, process 8, build 8, post_type 8, knowledge 8, info 8, just 8, 2020 8, 2018 8, navigation 8, max 8, feed 8, make 8, unique 8, people 8, progress 8, ranking 8, experts 8, 8217 8, allow 8, every 8, layout 8, money 8, var 8, ages 8, first 8, linkedin 8, public 8, article 8, copyright 8, number 8, city 8, rating 8, always 8, real 8, clearfix 8, media 8, companies 8, default 8, widget 8, great 8, most 8, why 8, also 8, visit 8, campaigns 8, grow 8, drive 8, icon 8, index 8, template 8, auto 8, high 8, edge 8, author 8, entry 8, they 8, them 8, assist 8, 157 8, none 8, 199 8, blog 8, norm 8, like 8, here 8, follow 8, these 7, xml 7, require 7, after 7, information 7, keywords 7, good 7, analytics 7, area 7, pay 7, child 7, better 7, there 7, well 7, arrow 7, traffic 7, less 7, working 7, css 7, prev 7, 231 7, 239 7, found 7, ppc 7, had 7, source 7, things 7, keyword 7, last 7, weight 7, develop 7, twitter 7, creative 7, group 7, format 7, plugins 7, path 7, branding 7, questions 7, month 7, some 7, optimized 7, 768 7, positive 7, url 7, websites 7, return 7, solution 7, firm 7, sizes 7, meta 7, fact 7, into 7, project 7, reputation 7, 100vw 7, organic 7, base 7, sidebar 7, targeted 7, its 7, scope 7, family 7, srcset 7, share 7, links 7, roi 7, 450 7, today 7, strategy 7, margin 7, using 7, plugin 7, ask 7, research 7, white 7, submit 7, description 7, care 7, gain 7, both 7, bad 7, offer 7, sure 7, looking 7, words 7, sites 7, needs 7, management 7, publish 7, change 7, code 7, then 7, single 7, 158 7, doing 7, 180 7, competition 7, terms 7, children 7, between 7, goal 7, come 7, lead 7, date 7, sales 7, should 7, create 7, person 7, responsive 7, audience 6, investment 6, much 6, consultant 6, focus 6, approach 6, technique 6, effective 6, times 6, 216 6, extra 6, 241 6, 247 6, consulting 6, textwidget 6, video 6, options 6, having 6, niche 6, theme 6, quick 6, before 6, happen 6, going 6, profile 6, active 6, trying 6, comes 6, hot 6, mini 6, answer 6, helping 6, convert 6, made 6, being 6, field 6, status 6, deliver 6, products 6, may 6, mess 6, coming 6, cover 6, stick 6, goals 6, 360 6, long 6, itemscope 6, free 6, wordpress 6, again 6, matt 6, space 6, track 6, performance 6, growth 6, year 6, building 6, because 6, persona 6, 800 6, 808 6, close 6, trust 6, searching 6, agencies 6, message 6, years 6, spot 6, aid 6, pages 6, etc 6, specific 6, professional 6, recommend 6, run 6, huge 6, leads 6, embed 6, give 6, indicator 6, simple 6, used 6, visible 6, important 6, say 6, increase 6, bring 6, schema 6, sep 6, which 6, hover 6, conversion 6, bound 6, works 6, world 6, angle 6, everything 6, fun 6, plus 6, establish 6, highly 6, engines 6, seen 6, audit 6, svg 6, 147 6, once 6, drop 6, figure 6, wide 6, itemtype 6, presence 6, range 6, tools 6, expect 6, development 6, thumbnail 6, core 6, scale 6, ready 6, cost 6, half 5, without 5, would 5, same 5, got 5, serious 5, aside 5, medium 5, taking 5, 637 5, block 5, flow 5, 4px 5, matter 5, associate 5, law 5, were 5, 689 5, 208 5, 212 5, direction 5, 232 5, must 5, graphic 5, 277 5, 279 5, continue 5, budget 5, 281 5, happy 5, multi 5, primary 5, lot 5, mind 5, possible 5, did 5, incl 5, 2000 5, knows 5, 326 5, repeat 5, quality 5, industry 5, 1st 5, relationship 5, solutions 5, widget_text 5, wonder 5, moz 5, love 5, understanding 5, 811 5, fast 5, isn 5, often 5, users 5, technical 5, choose 5, aim 5, future 5, already 5, monthly 5, around 5, until 5, forms 5, api 5, 480 5, rss 5, where 5, takes 5, such 5, relations 5, 038 5, bold 5, itemprop 5, news 5, webpage 5, card 5, keep 5, job 5, sheet 5, little 5, sources 5, getting 5, big 5, director 5, 533 5, 537 5, complete 5, communication 5, relevant 5, hear 5, allows 5, 120 5, starting 5, device 5, access 5, sup 5, makes 5, started 5, buy 5, available 5, 159 5, 160 5, support 5, higher 5, lies 5, successful 5, previous 5, ones 5, feature 5, self 5, send 5, really 5, solid 4, analysis 4, headline 4, connect 4, address 4, days 4, reports 4, dominate 4, pad 4, implement 4, hard 4, rgba 4, channel 4, whether 4, function 4, 209 4, 211 4, respond 4, 237 4, 242 4, 248 4, dollars 4, giving 4, 250 4, 251 4, 253 4, latest 4, think 4, 271 4, 273 4, 276 4, 280 4, consultants 4, updates 4, stars 4, paid 4, shadow 4, three 4, methods 4, tabs 4, choice 4, tell 4, consider 4, created 4, lte 4, ltr 4, areas 4, static 4, articles 4, attempt 4, usually 4, cookie 4, skin 4, known 4, within 4, could 4, 319 4, includes 4, since 4, 346 4, based 4, boost 4, believe 4, strategies 4, many 4, stay 4, 387 4, 399 4, sections 4, needed 4, commerce 4, comment 4, linking 4, ourselves 4, across 4, established 4, visitors 4, professionals 4, error 4, spend 4, spent 4, resources 4, leading 4, community 4, dollar 4, pinterest 4, buyers 4, 850 4, rich 4, handle 4, driven 4, login 4, 898 4, 432 4, 2px 4, hiring 4, minute 4, engage 4, reason 4, skills 4, 478 4, cache 4, acquire 4, taken 4, those 4, pagination 4, emails 4, detailed 4, rise 4, case 4, generation 4, certain 4, package 4, kind 4, fonts 4, designed 4, amount 4, enough 4, gets 4, inline 4, addition 4, competitive 4, proven 4, sem 4, essential 4, searched 4, helps 4, however 4, thanks 4, four 4, become 4, ability 4, posts 4, different 4, 563 4, consumer 4, determine 4, control 4, 583 4, hentry 4, 128 4, decision 4, manager 4, dynamic 4, generate 4, ensure 4, hire 4, vertical 4, 174 4, 16px 4, columns 4, depth 4, aware 4, targeting 4, category 4, achieve 3, standard 3, converting 3, 1015 3, delivering 3, making 3, lack 3, adwords 3, provided 3, 618 3, changing 3, entire 3, analyze 3, conversions 3, opportunities 3, picture 3, almost 3, platforms 3, crawl 3, everyone 3, 687 3, 688 3, 206 3, university 3, 215 3, comments 3, worked 3, 238 3, optimizing 3, 240 3, 243 3, 244 3, 246 3, 249 3, creating 3, 252 3, promote 3, receive 3, 282 3, measure 3, fixed 3, aspects 3, anything 3, equal 3, requires 3, smart 3, means 3, editor 3, shows 3, major 3, potential 3, critical 3, dated 3, padding 3, someone 3, interaction 3, underline 3, soft 3, impact 3, opportunity 3, 1101 3, domain 3, calls 3, recommendations 3, final 3, monitor 3, inherit 3, sense 3, stream 3, health 3, 'stylesheet' 3, difficult 3, heart 3, task 3, null 3, specialist 3, present 3, positioning 3, 342 3, 345 3, 347 3, 1px 3, something 3, benefit 3, though 3, increasing 3, 8211 3, numbers 3, 390 3, 8220 3, 8221 3, please 3, finding 3, loss 3, price 3, still 3, internal 3, accordion 3, insights 3, interact 3, platform 3, googleapis 3, hfeed 3, landscape 3, excellent 3, planning 3, providing 3, weeks 3, least 3, wikipedia 3, spin 3, 824 3, couple 3, couldn 3, production 3, onload 3, environment 3, 863 3, 864 3, tries 3, career 3, ago 3, property 3, system 3, decisions 3, specialists 3, 420 3, running 3, define 3, rates 3, accurate 3, expertise 3, fully 3, tactic 3, popular 3, partners 3, absolute 3, benefits 3, effectively 3, quickly 3, images 3, sunday 3, grid 3, organization 3, 'text 3, mentor 3, complex 3, bbc 3, deal 3, keeping 3, related 3, divide 3, reporting 3, six 3, developer 3, recommendation 3, relationships 3, 511 3, else 3, easily 3, 517 3, 518 3, 'all' 3, likely 3, avatar 3, corporate 3, while 3, claim 3, switch 3, consumers 3, strategic 3, pleasure 3, secondary 3, seem 3, story 3, details 3, css' 3, sees 3, changes 3, throughout 3, cases 3, seconds 3, problem 3, nbsp 3, contract 3, profitable 3, push 3, insight 3, exact 3, course 3, assess 3, elements 3, dozen 3, growing 3, costs 3, implementation 3, factors 3 |
| Factor ID | Factor Name | #83 seonewmexico.blob.core.windows.net | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP159a | Exact Match in H1-H6 Tags | 3 | 2.70 | 7 | 1 | 4 | 1 | 4 | 0 | 0 | 2 | 5 | 7 | 3 | -0.46 |
| CP134a | Exact Match in Body Tag | 10 | 6.00 | 18 | 12 | 8 | 1 | 7 | 0 | 0 | 4 | 6 | 18 | 4 | -0.45 |
| CP470a | Exact Match in the HTML Tag | 6 | 4.80 | 15 | 7 | 8 | 1 | 5 | 0 | 0 | 2 | 6 | 15 | 4 | -0.44 |
| CP164 | Leading Variations in H2 Tags | 1 | 2.60 | 13 | 2 | 1 | 2 | 3 | 2 | 0 | 0 | 3 | 0 | 13 | -0.42 |
| CP483a | Exact Match in the Title Tag | 0 | 0.80 | 2 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 2 | 1 | 0 | -0.40 |
| CPXR015 | Variations in Figure Tags | 0 | 4.80 | 19 | 19 | 0 | 0 | 0 | 0 | 0 | 2 | 8 | 0 | 19 | -0.40 |
| CP150a2 | Exact Match in H2 Tags | 2 | 1.10 | 3 | 0 | 2 | 1 | 2 | 0 | 0 | 0 | 3 | 0 | 3 | -0.39 |
| CP165 | Variations in H2 Tags | 0 | 6.70 | 12 | 6 | 3 | 3 | 7 | 7 | 3 | 3 | 12 | 12 | 11 | -0.39 |
| CP230 | Has Meta Twitter Cards | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.38 |
| CP234 | Has Meta Twitter Content | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.38 |
| CP231 | Has Meta Twitter Description | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.37 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.60 | 2 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | -0.36 |
| ENT003 | Entities in H2 Tags | 2 | 15.90 | 89 | 4 | 15 | 7 | 19 | 12 | 0 | 1 | 12 | 0 | 89 | -0.35 |
| CP386 | Variations in Meta Twitter Description | 0 | 2.30 | 7 | 0 | 2 | 2 | 2 | 4 | 0 | 3 | 7 | 0 | 3 | -0.34 |
| CP161 | Variations in H1-H6 Tags | 4 | 20.60 | 68 | 4 | 15 | 3 | 30 | 53 | 2 | 8 | 14 | 9 | 68 | -0.34 |
| CP228 | Has Meta Robots | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.34 |
| CP153 | Variations in H1 and H2 Tags | 4 | 12.50 | 66 | 4 | 9 | 3 | 13 | 12 | 2 | 4 | 10 | 2 | 66 | -0.34 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.40 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.34 |
| CP150a | Exact Match in H1 Tags | 1 | 0.70 | 2 | 1 | 2 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 0 | -0.33 |
| CP474 | Variations making whole Strong Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 2 | 0 | 0 | 0 | -0.33 |
| CP160 | Leading Variations in H1-H6 Tags | 2 | 6.80 | 27 | 2 | 5 | 2 | 5 | 27 | 0 | 1 | 6 | 6 | 14 | -0.33 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 2.50 | 7 | 0 | 2 | 2 | 2 | 4 | 0 | 3 | 7 | 2 | 3 | -0.33 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.10 | 2 | 0 | 2 | 1 | 1 | 1 | 0 | 2 | 2 | 0 | 2 | -0.32 |
| CP473 | Variations in Strong Tags | 0 | 4.80 | 22 | 6 | 1 | 0 | 9 | 22 | 0 | 6 | 2 | 0 | 2 | -0.32 |
| CP465c | Variations in script Tags | 3 | 28.20 | 126 | 14 | 14 | 17 | 7 | 126 | 7 | 39 | 2 | 8 | 48 | -0.32 |
| CP137 | Variations in the Canonical URL | 2 | 2.00 | 4 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 0 | 4 | -0.31 |
| CP157 | Variations in H1, H2, and H3 Tags | 4 | 16.30 | 68 | 4 | 14 | 3 | 14 | 37 | 2 | 5 | 14 | 2 | 68 | -0.31 |
| CP426 | Number of Images | 10 | 58.10 | 206 | 69 | 78 | 8 | 57 | 49 | 0 | 55 | 206 | 52 | 7 | -0.31 |
| CP129 | Variations in A Tags | 3 | 43.50 | 302 | 14 | 8 | 13 | 8 | 302 | 26 | 23 | 11 | 16 | 14 | -0.30 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 2 | 4.60 | 14 | 2 | 4 | 2 | 4 | 13 | 0 | 0 | 6 | 1 | 14 | -0.29 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.29 |
| CP203 | Has Apple Touch Icon | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.29 |
| ENT001 | Entities in HTML Tag | 64 | 292.30 | 488 | 488 | 330 | 100 | 346 | 341 | 252 | 297 | 219 | 258 | 292 | -0.29 |
| CP124a | Variations in Absolute URLs | 21 | 53.00 | 306 | 90 | 5 | 3 | 21 | 306 | 1 | 60 | 15 | 2 | 27 | -0.29 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.28 |
| CP427 | Number of Images with Alt Text | 10 | 37.10 | 170 | 67 | 56 | 1 | 2 | 12 | 0 | 46 | 170 | 11 | 6 | -0.28 |
| ENT000a | Number of Entities Used | 21 | 31.70 | 42 | 42 | 34 | 26 | 33 | 39 | 23 | 39 | 29 | 22 | 30 | -0.28 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.28 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.28 |
| CP465 | Variations in P Tags | 13 | 47.20 | 119 | 119 | 57 | 6 | 59 | 95 | 0 | 65 | 17 | 1 | 53 | -0.27 |
| ENT018 | Entities in Sentences | 23 | 118.80 | 209 | 13 | 179 | 48 | 203 | 209 | 48 | 179 | 57 | 55 | 197 | -0.27 |
| CP177 | Variations in H4-H6 Tags | 0 | 4.30 | 16 | 0 | 1 | 0 | 16 | 16 | 0 | 3 | 0 | 7 | 0 | -0.27 |
| CP471 | Variations in Span Tags | 0 | 29.40 | 117 | 117 | 15 | 1 | 67 | 49 | 0 | 26 | 8 | 11 | 0 | -0.27 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 2.20 | 14 | 0 | 1 | 0 | 1 | 14 | 0 | 1 | 0 | 5 | 0 | -0.27 |
| CP428 | Number of Images without Alt Text | 0 | 21.00 | 55 | 2 | 22 | 7 | 55 | 37 | 0 | 9 | 36 | 41 | 1 | -0.27 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.27 |
| CP128 | Variations in Alt Attributes | 0 | 5.40 | 20 | 6 | 0 | 1 | 0 | 13 | 0 | 20 | 4 | 0 | 10 | -0.27 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 2 | 1 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | -0.27 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.20 | 2 | 0 | 2 | 1 | 1 | 1 | 0 | 2 | 2 | 1 | 2 | -0.27 |
| ENT008 | Entities in Meta Description Tag | 1 | 3.20 | 6 | 5 | 5 | 3 | 4 | 2 | 1 | 2 | 0 | 6 | 4 | -0.27 |
| ENT009 | Entities in Title Tag | 2 | 2.90 | 5 | 4 | 5 | 2 | 3 | 1 | 1 | 2 | 3 | 5 | 3 | -0.27 |
| CP184 | Leading Variations in H6 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.26 |
| CPX010 | Variations in Div Tags | 560 | 185.70 | 1062 | 222 | 67 | 17 | 128 | 1062 | 64 | 138 | 65 | 27 | 67 | -0.26 |
| ENT005 | Entities in H4 Tags | 0 | 7.30 | 36 | 10 | 3 | 0 | 36 | 6 | 0 | 18 | 0 | 0 | 0 | -0.26 |
| CP469 | Variations in Sentences | 9 | 26.80 | 87 | 87 | 14 | 0 | 9 | 48 | 14 | 47 | 12 | 1 | 36 | -0.26 |
| CP364 | Is OpenGraph Type Article | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.26 |
| CP452 | Number of Videos | 0 | 0.50 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 1 | 0 | 0 | 0 | -0.25 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 4 | 0 | 1 | 0 | 0 | 1 | -0.25 |
| CP467 | Variations in Section Tags | 0 | 60.50 | 477 | 0 | 68 | 8 | 0 | 477 | 0 | 1 | 51 | 0 | 0 | -0.24 |
| ENT007 | Entities in H6 Tags | 0 | 0.90 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | -0.24 |
| CP470 | Variations in the HTML Tag | 560 | 218.00 | 1090 | 230 | 82 | 21 | 137 | 1090 | 171 | 175 | 74 | 27 | 173 | -0.24 |
| CP139 | Variations in Class Attributes | 0 | 0.50 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 3 | 0 | 0 | 0 | -0.24 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.24 |
| CP130 | Variations in Article Tags | 16 | 74.20 | 475 | 9 | 0 | 5 | 94 | 475 | 0 | 0 | 42 | 0 | 117 | -0.24 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.24 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.24 |
| CPXR003 | Number of Heading Tags | 15 | 34.10 | 79 | 20 | 29 | 23 | 44 | 79 | 1 | 43 | 35 | 9 | 58 | -0.23 |
| ENT004 | Entities in H3 Tags | 0 | 3.10 | 14 | 0 | 12 | 0 | 0 | 14 | 0 | 4 | 1 | 0 | 0 | -0.23 |
| CP173 | Variations in H4 Tags | 0 | 3.40 | 16 | 0 | 1 | 0 | 15 | 16 | 0 | 2 | 0 | 0 | 0 | -0.23 |
| CP185 | Variations in H6 Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | -0.23 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.23 |
| CP168 | Leading Variations in H3 Tags | 0 | 1.30 | 10 | 0 | 1 | 0 | 0 | 10 | 0 | 0 | 2 | 0 | 0 | -0.23 |
| QS003 | Number of Questions | 1 | 4.00 | 12 | 1 | 3 | 1 | 1 | 12 | 1 | 3 | 8 | 8 | 2 | -0.22 |
| CP469a | Exact Match in Sentences | 2 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| QS004 | Number of Questions In Headings | 0 | 1.40 | 8 | 0 | 1 | 1 | 1 | 8 | 0 | 1 | 0 | 0 | 2 | -0.22 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.22 |
| CPXR24 | Number of P Tags | 6 | 37.20 | 111 | 10 | 43 | 29 | 34 | 111 | 0 | 42 | 46 | 6 | 51 | -0.22 |
| CP310 | Has OpenGraph Type | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.22 |
| CP134 | Variations in Body Tag | 560 | 105.30 | 193 | 193 | 82 | 21 | 137 | 0 | 171 | 175 | 74 | 27 | 173 | -0.22 |
| CP181 | Variations in H5 Tags | 0 | 0.50 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 3 | 0 | -0.22 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.60 | 2 | 0 | 2 | 1 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | -0.22 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | -0.21 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.21 |
| CP468 | Number of Sentences | 18 | 84.10 | 204 | 204 | 67 | 26 | 42 | 174 | 22 | 129 | 47 | 28 | 102 | -0.21 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.21 |
| CPX005 | Variations in Aside Tags | 0 | 20.70 | 184 | 184 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 16 | -0.21 |
| CP425 | Number of HTTPS Links | 13 | 134.90 | 330 | 233 | 105 | 89 | 153 | 330 | 65 | 115 | 70 | 153 | 36 | -0.21 |
| CP381 | Variations in Meta Descriptions | 1 | 2.30 | 4 | 2 | 2 | 2 | 2 | 4 | 3 | 3 | 0 | 2 | 3 | -0.21 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CP169 | Variations in H3 Tags | 0 | 3.80 | 25 | 0 | 5 | 0 | 1 | 25 | 0 | 1 | 4 | 0 | 2 | -0.20 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CPX013 | Variations in Footer Tags | 12 | 4.00 | 20 | 3 | 0 | 0 | 3 | 5 | 0 | 9 | 0 | 0 | 20 | -0.20 |
| CP172 | Leading Variations in H4 Tags | 0 | 1.70 | 14 | 0 | 1 | 0 | 1 | 14 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP162 | Variations making whole H2 Tags | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP141 | Variations in HTML Comments | 2 | 1.20 | 6 | 0 | 3 | 3 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | -0.19 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CPXX888 | Number of HTML Tags | 1299 | 1237.90 | 2173 | 2173 | 1219 | 724 | 953 | 2151 | 318 | 1373 | 1606 | 1466 | 396 | -0.19 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP150a6 | Exact Match in H6 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | -0.18 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.18 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.18 |
| ENT002 | Entities in H1 Tags | 1 | 1.90 | 4 | 2 | 3 | 0 | 2 | 1 | 1 | 1 | 2 | 4 | 3 | -0.18 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 | -0.17 |
| CP477 | Variations in Title Attributes | 1 | 30.10 | 283 | 5 | 0 | 0 | 1 | 283 | 0 | 4 | 0 | 0 | 8 | -0.16 |
| CP318 | Has RSS Link | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP211 | Has Domain Phrase In Content | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.15 |
| CP127 | Variations in A Tag HREFs | 536 | 45.50 | 292 | 71 | 7 | 3 | 17 | 292 | 26 | 20 | 10 | 4 | 5 | -0.15 |
| CP138 | Variations in Cite Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP356 | Variations in I Tags | 0 | 1.80 | 10 | 0 | 3 | 0 | 0 | 10 | 0 | 2 | 0 | 3 | 0 | -0.14 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP166 | Variations making whole H3 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP150a5 | Exact Match in H5 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | -0.14 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.14 |
| CP390 | Variations in NoScript Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.14 |
| CP133 | Variations in B Tags | 0 | 1.70 | 14 | 0 | 14 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP126a | Exact Match in A Tags | 0 | 1.20 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | -0.13 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.12 |
| CP484 | Leading Variations in Title Tag | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.11 |
| CP233 | Has Meta Twitter Site | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.11 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.11 |
| CP451 | Number of US Phone Numbers | 7 | 2.70 | 9 | 2 | 3 | 9 | 4 | 0 | 2 | 3 | 1 | 1 | 2 | -0.11 |
| CP492 | Word Count | 1194 | 1784.60 | 5167 | 202 | 1952 | 653 | 1709 | 5167 | 537 | 2814 | 1387 | 621 | 2804 | -0.09 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.09 |
| CP435 | Number of Links | 572 | 136.20 | 331 | 233 | 105 | 91 | 155 | 331 | 67 | 116 | 71 | 153 | 40 | -0.09 |
| CP479ii | Title Has Sentiment Words | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.09 |
| CP479 | Title Has Sales Words | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.09 |
| CP125 | Variations making whole A Tags | 1 | 1.00 | 5 | 2 | 0 | 5 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.09 |
| CPXR018 | Variations in Nav Tags | 2 | 7.60 | 19 | 12 | 10 | 8 | 1 | 19 | 0 | 5 | 16 | 0 | 5 | -0.08 |
| CP492b | Unabridged Word Count | 1359 | 2225.50 | 6658 | 228 | 2515 | 786 | 2049 | 6658 | 623 | 3549 | 1715 | 728 | 3404 | -0.08 |
| CP375 | Variations in LI Tags | 1 | 39.70 | 335 | 3 | 17 | 8 | 9 | 335 | 0 | 10 | 14 | 1 | 0 | -0.08 |
| CPX003 | Variations in Main Tags | 536 | 127.20 | 1066 | 0 | 0 | 7 | 0 | 1066 | 0 | 0 | 55 | 0 | 144 | -0.08 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP208 | Has Copyright | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.07 |
| CP213z | Has Form | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.07 |
| ENT006 | Entities in H5 Tags | 0 | 0.90 | 6 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 6 | 0 | -0.07 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.07 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP136 | Variations making whole B Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP481b | Word Count in Meta Description Tag | 19 | 21.00 | 29 | 23 | 26 | 25 | 21 | 16 | 25 | 29 | 0 | 27 | 18 | -0.06 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | -0.06 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP465z | Variations in Form Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP472 | Variations making whole Span Tags | 0 | 5.40 | 53 | 0 | 0 | 0 | 53 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.70 | 2 | 0 | 2 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.05 |
| CP152 | Variations in H1 Tags | 0 | 1.20 | 3 | 3 | 1 | 1 | 2 | 2 | 0 | 0 | 1 | 1 | 1 | -0.05 |
| CP418 | Number of Forms | 0 | 1.80 | 7 | 1 | 0 | 2 | 3 | 1 | 1 | 2 | 1 | 7 | 0 | -0.04 |
| CP380 | Meta Description Length | 97 | 135.40 | 176 | 168 | 166 | 176 | 143 | 107 | 146 | 152 | 0 | 155 | 141 | -0.04 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.03 |
| CP309 | Has OpenGraph Image | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | -0.02 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.02 |
| CP319 | Has Schema Markup | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.02 |
| CP313 | Has Privacy Policy | 1 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.01 |
| CP142 | Variations in Em Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP481 | Variations in Title Tag | 2 | 1.80 | 3 | 3 | 2 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | -0.00 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.00 |
