This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Spokane Seo #39 www.bobbymcintyre.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.spokane seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.spokane seo 10, spokane 10, seo 10, spokaneseo 4 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.search engine optimization 10, client 10, company 10, spokane 10, facebook 9, advertising 8, experience 8, clients 8, social media 8, map 8, url 8, customer 8, blog 7, research 7, keyword 7, industry 7, digital marketing 6, expert 6, competition 5, spokane seo services 5, understanding 5, youtube 5, internet marketing 5, consultant 5, white 4, ppc 4, pricing 4, social media marketing 3, web development 3, sitemap 3, cost 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSISingle Word LSIhead 10, line 10, html 10, body 10, content 10, plugins 6, php 3, error 3 |
| Factor ID | Factor Name | #39 bobbymcintyre.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 0 | 6.10 | 18 | 9 | 1 | 3 | 4 | 3 | 7 | 1 | 18 | 9 | 6 | -0.50 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 2.10 | 6 | 3 | 0 | 3 | 3 | 0 | 2 | 2 | 6 | 2 | 0 | -0.47 |
| ENT000a | Number of Entities Used | 16 | 22.70 | 31 | 29 | 22 | 15 | 24 | 20 | 17 | 27 | 31 | 17 | 25 | -0.47 |
| CP150a2 | Exact Match in H2 Tags | 0 | 1.20 | 5 | 1 | 0 | 2 | 1 | 0 | 1 | 1 | 5 | 1 | 0 | -0.46 |
| ENT003 | Entities in H2 Tags | 1 | 3.10 | 9 | 4 | 1 | 5 | 2 | 2 | 2 | 5 | 9 | 1 | 0 | -0.42 |
| CP468 | Number of Sentences | 8 | 44.80 | 82 | 80 | 19 | 14 | 82 | 44 | 39 | 43 | 57 | 22 | 48 | -0.40 |
| CP161 | Variations in H1-H6 Tags | 2 | 6.20 | 12 | 9 | 3 | 6 | 8 | 2 | 5 | 9 | 12 | 6 | 2 | -0.40 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.80 | 2 | 2 | 0 | 2 | 1 | 0 | 2 | 1 | 0 | 0 | 0 | -0.40 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.70 | 2 | 2 | 0 | 2 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | -0.40 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.50 | 2 | 2 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | -0.40 |
| CP469 | Variations in Sentences | 4 | 12.30 | 22 | 15 | 2 | 0 | 22 | 4 | 16 | 18 | 16 | 9 | 21 | -0.39 |
| ENT018 | Entities in Sentences | 20 | 54.80 | 98 | 78 | 24 | 17 | 98 | 55 | 33 | 57 | 96 | 17 | 73 | -0.39 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 2 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | -0.38 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.38 |
| CP165 | Variations in H2 Tags | 0 | 2.00 | 4 | 2 | 4 | 4 | 2 | 2 | 2 | 2 | 1 | 1 | 0 | -0.38 |
| CP157 | Variations in H1, H2, and H3 Tags | 2 | 5.10 | 11 | 7 | 3 | 6 | 4 | 2 | 4 | 6 | 11 | 6 | 2 | -0.37 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.37 |
| CP134a | Exact Match in Body Tag | 0 | 10.40 | 51 | 21 | 1 | 3 | 7 | 0 | 51 | 4 | 0 | 0 | 17 | -0.37 |
| CP469a | Exact Match in Sentences | 0 | 1.20 | 4 | 1 | 0 | 0 | 1 | 0 | 4 | 0 | 3 | 1 | 2 | -0.37 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.36 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | -0.36 |
| ENT004 | Entities in H3 Tags | 0 | 3.10 | 9 | 3 | 0 | 6 | 4 | 9 | 0 | 0 | 7 | 2 | 0 | -0.36 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.50 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | -0.36 |
| CP153 | Variations in H1 and H2 Tags | 2 | 4.00 | 8 | 5 | 3 | 3 | 3 | 1 | 4 | 6 | 8 | 5 | 2 | -0.35 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.35 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 2.20 | 5 | 3 | 1 | 5 | 3 | 1 | 2 | 5 | 1 | 1 | 0 | -0.34 |
| CP465 | Variations in P Tags | 5 | 17.30 | 36 | 33 | 9 | 6 | 20 | 10 | 16 | 22 | 36 | 21 | 0 | -0.34 |
| CP126a | Exact Match in A Tags | 0 | 2.30 | 7 | 1 | 0 | 0 | 0 | 3 | 7 | 0 | 4 | 4 | 4 | -0.34 |
| CP318 | Has RSS Link | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.34 |
| CP169 | Variations in H3 Tags | 0 | 1.10 | 3 | 2 | 0 | 3 | 1 | 1 | 0 | 0 | 3 | 1 | 0 | -0.33 |
| CPXR003 | Number of Heading Tags | 8 | 19.50 | 29 | 28 | 6 | 26 | 29 | 20 | 20 | 29 | 25 | 11 | 1 | -0.33 |
| CP492b | Unabridged Word Count | 456 | 1268.00 | 2854 | 2854 | 677 | 354 | 2108 | 1120 | 1089 | 1233 | 1704 | 674 | 867 | -0.33 |
| CP492 | Word Count | 372 | 1046.10 | 2328 | 2328 | 561 | 304 | 1668 | 949 | 862 | 1029 | 1458 | 562 | 740 | -0.32 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.32 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.32 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.30 |
| CP130 | Variations in Article Tags | 9 | 17.30 | 44 | 42 | 9 | 0 | 36 | 0 | 21 | 0 | 44 | 21 | 0 | -0.30 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.30 |
| CPXR24 | Number of P Tags | 6 | 24.40 | 53 | 53 | 12 | 12 | 36 | 21 | 33 | 26 | 36 | 15 | 0 | -0.30 |
| CP319 | Has Schema Markup | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.30 |
| CP364 | Is OpenGraph Type Article | 1 | 0.50 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.30 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.30 |
| CP375 | Variations in LI Tags | 2 | 4.10 | 14 | 7 | 1 | 0 | 6 | 4 | 1 | 14 | 4 | 4 | 0 | -0.30 |
| CP471 | Variations in Span Tags | 0 | 12.50 | 45 | 25 | 5 | 1 | 4 | 1 | 13 | 6 | 45 | 25 | 0 | -0.29 |
| CP162 | Variations making whole H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.29 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.29 |
| CP483a | Exact Match in the Title Tag | 0 | 0.80 | 2 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 2 | 0 | -0.29 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 1.70 | 5 | 2 | 1 | 5 | 3 | 1 | 2 | 2 | 0 | 1 | 0 | -0.29 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| ENT008 | Entities in Meta Description Tag | 2 | 2.00 | 4 | 2 | 3 | 4 | 4 | 3 | 0 | 0 | 2 | 1 | 1 | -0.28 |
| CPXR018 | Variations in Nav Tags | 0 | 8.60 | 22 | 12 | 0 | 0 | 12 | 6 | 2 | 22 | 16 | 16 | 0 | -0.28 |
| CP472 | Variations making whole Span Tags | 0 | 0.40 | 2 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.28 |
| CP128 | Variations in Alt Attributes | 0 | 2.90 | 7 | 7 | 0 | 2 | 0 | 4 | 0 | 4 | 6 | 6 | 0 | -0.28 |
| ENT001 | Entities in HTML Tag | 90 | 123.50 | 326 | 134 | 56 | 59 | 165 | 144 | 39 | 94 | 159 | 59 | 326 | -0.26 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.26 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.26 |
| CP467 | Variations in Section Tags | 9 | 9.70 | 48 | 48 | 0 | 8 | 0 | 0 | 0 | 41 | 0 | 0 | 0 | -0.26 |
| ENT002 | Entities in H1 Tags | 1 | 1.60 | 3 | 1 | 2 | 3 | 2 | 1 | 1 | 2 | 2 | 1 | 1 | -0.26 |
| ENT007 | Entities in H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.26 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.25 |
| CP228 | Has Meta Robots | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.25 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.50 | 2 | 1 | 0 | 1 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | -0.25 |
| QS003 | Number of Questions | 0 | 3.50 | 9 | 5 | 3 | 2 | 2 | 0 | 1 | 6 | 6 | 1 | 9 | -0.24 |
| CP347 | Has US Phone Number | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.50 | 2 | 0 | 0 | 2 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.24 |
| CP230 | Has Meta Twitter Cards | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.24 |
| CP234 | Has Meta Twitter Content | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.24 |
| CP132 | Variations in Blockquote Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CPX010 | Variations in Div Tags | 35 | 53.10 | 97 | 55 | 10 | 14 | 77 | 38 | 23 | 67 | 97 | 76 | 74 | -0.24 |
| CPXX888 | Number of HTML Tags | 185 | 459.00 | 687 | 532 | 401 | 424 | 507 | 463 | 270 | 687 | 510 | 297 | 499 | -0.23 |
| CP470 | Variations in the HTML Tag | 36 | 71.20 | 186 | 97 | 12 | 14 | 80 | 49 | 23 | 78 | 97 | 76 | 186 | -0.23 |
| CP231 | Has Meta Twitter Description | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.23 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.10 | 4 | 2 | 0 | 0 | 4 | 0 | 1 | 3 | 1 | 0 | 0 | -0.23 |
| CP451 | Number of US Phone Numbers | 1 | 3.40 | 10 | 2 | 6 | 1 | 3 | 3 | 3 | 10 | 2 | 2 | 2 | -0.23 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.23 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.23 |
| CP125 | Variations making whole A Tags | 0 | 0.80 | 3 | 3 | 0 | 0 | 1 | 3 | 0 | 1 | 0 | 0 | 0 | -0.22 |
| CP129 | Variations in A Tags | 1 | 10.20 | 28 | 20 | 1 | 1 | 9 | 14 | 1 | 13 | 10 | 5 | 28 | -0.22 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| ENT009 | Entities in Title Tag | 2 | 2.10 | 4 | 3 | 1 | 3 | 4 | 2 | 0 | 2 | 3 | 2 | 1 | -0.22 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.50 | 2 | 1 | 0 | 2 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.30 | 3 | 2 | 2 | 1 | 3 | 1 | 0 | 0 | 2 | 2 | 0 | -0.21 |
| CP127 | Variations in A Tag HREFs | 26 | 10.20 | 29 | 16 | 1 | 2 | 11 | 20 | 1 | 8 | 10 | 4 | 29 | -0.21 |
| CP426 | Number of Images | 4 | 10.40 | 25 | 25 | 2 | 20 | 5 | 20 | 8 | 8 | 9 | 7 | 0 | -0.21 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.20 |
| ENT005 | Entities in H4 Tags | 1 | 1.20 | 7 | 1 | 0 | 0 | 7 | 0 | 0 | 4 | 0 | 0 | 0 | -0.20 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.30 | 3 | 2 | 1 | 1 | 2 | 2 | 0 | 0 | 2 | 3 | 0 | -0.20 |
| CP473 | Variations in Strong Tags | 0 | 0.80 | 4 | 4 | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.20 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.20 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.19 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.19 |
| CP124a | Variations in Absolute URLs | 25 | 17.10 | 32 | 32 | 1 | 2 | 30 | 24 | 1 | 14 | 26 | 28 | 13 | -0.19 |
| CP142 | Variations in Em Tags | 0 | 0.30 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP134 | Variations in Body Tag | 36 | 49.00 | 186 | 97 | 12 | 14 | 80 | 0 | 23 | 78 | 0 | 0 | 186 | -0.18 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.18 |
| QS004 | Number of Questions In Headings | 0 | 0.90 | 2 | 2 | 1 | 2 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | -0.17 |
| CPX013 | Variations in Footer Tags | 0 | 3.40 | 21 | 21 | 1 | 0 | 8 | 0 | 0 | 0 | 2 | 2 | 0 | -0.17 |
| CPXR014 | Variations in FieldSet Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.17 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP455 | Number of YouTube Embeds | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.16 |
| ENT006 | Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP173 | Variations in H4 Tags | 0 | 0.90 | 4 | 2 | 0 | 0 | 4 | 0 | 0 | 3 | 0 | 0 | 0 | -0.16 |
| CP484 | Leading Variations in Title Tag | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.16 |
| CP356 | Variations in I Tags | 0 | 1.40 | 7 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 3 | 0 | -0.16 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.16 |
| CP181 | Variations in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.16 |
| CP425 | Number of HTTPS Links | 51 | 44.60 | 89 | 60 | 46 | 10 | 33 | 60 | 23 | 74 | 29 | 22 | 89 | -0.16 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP383 | Variations in Meta OpenGraph Description | 2 | 1.30 | 3 | 2 | 1 | 1 | 2 | 2 | 0 | 0 | 2 | 3 | 0 | -0.15 |
| CP381 | Variations in Meta Descriptions | 2 | 1.60 | 3 | 2 | 1 | 1 | 2 | 2 | 0 | 0 | 2 | 3 | 3 | -0.15 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.30 | 3 | 2 | 2 | 1 | 3 | 1 | 0 | 0 | 2 | 2 | 0 | -0.15 |
| CPXR011 | Variations in Button Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | -0.15 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP428 | Number of Images without Alt Text | 0 | 3.60 | 14 | 5 | 0 | 14 | 5 | 8 | 4 | 0 | 0 | 0 | 0 | -0.14 |
| CP481b | Word Count in Meta Description Tag | 13 | 22.10 | 39 | 21 | 26 | 23 | 39 | 30 | 0 | 0 | 28 | 29 | 25 | -0.14 |
| CP133 | Variations in B Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP166 | Variations making whole H3 Tags | 0 | 0.30 | 2 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP427 | Number of Images with Alt Text | 4 | 6.80 | 20 | 20 | 2 | 6 | 0 | 12 | 4 | 8 | 9 | 7 | 0 | -0.14 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.14 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CP152 | Variations in H1 Tags | 2 | 1.20 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | -0.13 |
| CP477 | Variations in Title Attributes | 0 | 3.60 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 14 | 14 | 0 | -0.13 |
| CPX003 | Variations in Main Tags | 35 | 13.50 | 78 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 78 | 57 | 0 | -0.13 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP380 | Meta Description Length | 76 | 131.20 | 218 | 138 | 159 | 153 | 218 | 182 | 0 | 0 | 156 | 161 | 145 | -0.12 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CP211 | Has Domain Phrase In Content | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.12 |
| CP126 | Exact Match making whole A Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP412b | Has Email | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP412 | Number of Email Addresses | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP207 | Has Contact Page | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.11 |
| CP345 | Has Terms of Service | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| CP141 | Variations in HTML Comments | 3 | 0.90 | 3 | 0 | 3 | 0 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | -0.11 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP348 | Has Video | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CP452 | Number of Videos | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP202 | Has Amp Link Tag | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.09 |
| CP365 | Is or Has AMP | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.09 |
| CP225 | Has Meta Description | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.09 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP465c | Variations in script Tags | 5 | 11.20 | 34 | 34 | 8 | 19 | 8 | 4 | 0 | 13 | 1 | 2 | 23 | -0.08 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP137 | Variations in the Canonical URL | 2 | 1.20 | 2 | 2 | 2 | 2 | 1 | 0 | 0 | 2 | 0 | 1 | 2 | -0.08 |
| CPXR004 | Number of H1 Tags | 2 | 1.60 | 4 | 1 | 1 | 1 | 4 | 1 | 1 | 4 | 1 | 1 | 1 | -0.08 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.07 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.06 |
| CP208 | Has Copyright | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.05 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP223 | Has Meta Author | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.05 |
| CP309 | Has OpenGraph Image | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.05 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.05 |
| CP376 | Variations making whole LI Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.04 |
| CP435 | Number of Links | 51 | 45.40 | 94 | 61 | 47 | 10 | 33 | 60 | 23 | 75 | 29 | 22 | 94 | -0.03 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.03 |
| CP443 | Number of Rel Author Links | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | -0.01 |
