This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Seattle Seo #38 www.seoblog.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.seattle seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.seattle 10, seo 10, seattle seo 10 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.expert 10, blog 10, www 10, seattle 10, company 10, customer 10, ott 9, tool 9, digital marketing 8, search engine 8, map 8, advertising 7, experience 7, brand 7, search engine optimization 7, internet 7, social media 7, ppc 7, wordpress 6, tick 6, youtube 6, the web 6, keywords 5, fee 5, internet marketing 5, intelligence 4, content marketing 4, new york 4, reputation management 3, miami 3, over the top seo 3, backlink 3, social media marketing 3, los angeles 3, b2b 3, integral 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 7, seattle seo services 3 Double Word LSIseattle seo 10, digital marketing 8, search engine 8, social media 7, seo services 7, web design 6, first page 5, to make 4, per click 3, is not 3, page optimization 3Single Word LSIabout 10, companies 10, rank 10, text 10, per 10, google 10, local 10, see 10, top 10, web 10, seo 10, set 10, business 10, call 10, marketing 10, site 10, down 10, that 10, contact 10, seattle 10, market 10, page 10, line 10, not 10, design 10, client 10, company 10, make 10, over 10, social 10, target 10, service 10, customer 10, optimization 9, action 9, work 9, clients 9, result 9, search 9, email 9, display 9, services 9, great 9, off 9, thing 9, first 9, high 9, results 9, ads 9, name 9, campaign 9, part 9, best 9, engine 9, digital 9, home 9, time 9, very 8, businesses 8, then 8, provide 8, drive 8, other 8, keyword 8, area 8, this 8, develop 8, list 8, media 8, 2020 8, there 8, location 8, advertising 7, cover 7, review 7, they 7, large 7, click 7, city 7, two 7, where 7, customers 7, ppc 7, product 7, lead 7, through 7, sites 7, good 7, sales 7, edge 7, optimize 7, most 7, support 7, every 7, special 7, performance 7, well 7, strategy 7, select 6, each 6, boost 6, national 6, makes 6, create 6, different 6, pay 6, important 6, rankings 6, process 6, management 6, these 5, competitors 5, because 5, going 5, competitive 5, fact 5, testimonials 5, keywords 5, reputation 5, pages 5, professionals 5, front 5, copyright 4, expertise 4, give 4, comes 4, across 4, managed 4, store 4, specialists 4, while 4, space 4, beat 4, tree 4, both 4, leads 4, specific 4, near 3, 1st 3, world 3, same 3, targeted 3, people 3, fast 3, paying 3, those 3, cities 3, level 3, adwords 3, window 3 |
| Factor ID | Factor Name | #38 seoblog.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP134 | Variations in Body Tag | 44 | 160.70 | 442 | 126 | 321 | 442 | 172 | 67 | 73 | 23 | 215 | 90 | 78 | -0.32 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.27 |
| CP467 | Variations in Section Tags | 15 | 33.60 | 102 | 89 | 102 | 0 | 0 | 42 | 4 | 11 | 0 | 47 | 41 | -0.25 |
| ENT000a | Number of Entities Used | 16 | 26.10 | 37 | 30 | 34 | 28 | 23 | 23 | 14 | 24 | 37 | 23 | 25 | -0.25 |
| CPXR018 | Variations in Nav Tags | 0 | 15.00 | 46 | 25 | 46 | 0 | 1 | 24 | 14 | 2 | 4 | 12 | 22 | -0.25 |
| ENT003 | Entities in H2 Tags | 1 | 3.30 | 9 | 9 | 1 | 0 | 1 | 3 | 0 | 2 | 8 | 2 | 7 | -0.25 |
| CP470 | Variations in the HTML Tag | 44 | 161.10 | 442 | 126 | 324 | 442 | 173 | 67 | 73 | 23 | 215 | 90 | 78 | -0.25 |
| CP165 | Variations in H2 Tags | 2 | 2.80 | 8 | 8 | 6 | 6 | 1 | 1 | 0 | 0 | 1 | 1 | 4 | -0.23 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.23 |
| CPX010 | Variations in Div Tags | 21 | 113.80 | 296 | 126 | 296 | 176 | 88 | 55 | 71 | 21 | 175 | 63 | 67 | -0.23 |
| CP124a | Variations in Absolute URLs | 13 | 20.50 | 61 | 20 | 15 | 14 | 22 | 14 | 28 | 3 | 61 | 14 | 14 | -0.22 |
| CP126a | Exact Match in A Tags | 0 | 6.10 | 29 | 1 | 0 | 1 | 0 | 4 | 1 | 21 | 4 | 29 | 0 | -0.21 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.21 |
| CP153 | Variations in H1 and H2 Tags | 2 | 5.40 | 20 | 6 | 3 | 2 | 2 | 4 | 3 | 2 | 20 | 6 | 6 | -0.21 |
| CPX006 | Variations in Header Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CPX001 | Variations in Address Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| ENT001 | Entities in HTML Tag | 68 | 309.00 | 730 | 153 | 730 | 636 | 506 | 112 | 79 | 100 | 409 | 262 | 103 | -0.20 |
| CP134a | Exact Match in Body Tag | 6 | 26.70 | 146 | 10 | 2 | 7 | 1 | 15 | 5 | 71 | 6 | 146 | 4 | -0.20 |
| CP159a | Exact Match in H1-H6 Tags | 2 | 1.00 | 2 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 2 | 2 | -0.20 |
| CP479c | Title Has Top | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CPXR015 | Variations in Figure Tags | 0 | 9.70 | 56 | 0 | 0 | 0 | 56 | 0 | 0 | 1 | 40 | 0 | 0 | -0.19 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.18 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP128 | Variations in Alt Attributes | 0 | 6.50 | 30 | 0 | 6 | 0 | 30 | 2 | 2 | 4 | 16 | 1 | 4 | -0.18 |
| CP472 | Variations making whole Span Tags | 1 | 0.50 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 1 | 0 | -0.18 |
| CP142 | Variations in Em Tags | 0 | 0.50 | 4 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP127 | Variations in A Tag HREFs | 12 | 40.70 | 190 | 17 | 190 | 85 | 26 | 12 | 21 | 2 | 39 | 7 | 8 | -0.18 |
| CP451 | Number of US Phone Numbers | 3 | 3.10 | 10 | 3 | 1 | 0 | 0 | 0 | 5 | 4 | 4 | 4 | 10 | -0.18 |
| CP389 | Variations in Name Attributes | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | -0.17 |
| CP129 | Variations in A Tags | 18 | 35.50 | 92 | 12 | 92 | 79 | 52 | 12 | 28 | 3 | 48 | 16 | 13 | -0.17 |
| CP150a2 | Exact Match in H2 Tags | 1 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP427 | Number of Images with Alt Text | 1 | 19.80 | 65 | 4 | 48 | 0 | 15 | 23 | 3 | 6 | 26 | 65 | 8 | -0.16 |
| CP320 | Has Schema Aggregate Rating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP375 | Variations in LI Tags | 11 | 16.80 | 52 | 17 | 20 | 0 | 52 | 12 | 12 | 1 | 33 | 7 | 14 | -0.16 |
| CPX002 | Variations in Figcaption Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP470a | Exact Match in the HTML Tag | 4 | 5.70 | 17 | 9 | 2 | 2 | 1 | 11 | 3 | 10 | 1 | 17 | 1 | -0.15 |
| CP465 | Variations in P Tags | 7 | 27.60 | 69 | 69 | 8 | 4 | 34 | 33 | 32 | 9 | 43 | 22 | 22 | -0.15 |
| ENT009 | Entities in Title Tag | 1 | 2.70 | 4 | 3 | 2 | 1 | 3 | 1 | 3 | 4 | 3 | 4 | 3 | -0.15 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 2.60 | 7 | 2 | 2 | 0 | 1 | 2 | 2 | 2 | 7 | 3 | 5 | -0.15 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 1.80 | 5 | 0 | 2 | 0 | 1 | 2 | 2 | 1 | 5 | 3 | 2 | -0.15 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.15 |
| CP481b | Word Count in Meta Description Tag | 16 | 29.70 | 96 | 25 | 20 | 96 | 24 | 21 | 25 | 34 | 27 | 25 | 0 | -0.14 |
| CP479 | Title Has Sales Words | 0 | 0.40 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP479ii | Title Has Sentiment Words | 0 | 0.40 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CPJLD059 | Has JSON-LD Corporation | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP355 | Variations in ID Attributes | 0 | 1.20 | 8 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 0 | -0.13 |
| ENT018 | Entities in Sentences | 35 | 96.00 | 323 | 109 | 323 | 127 | 55 | 65 | 30 | 42 | 95 | 53 | 61 | -0.13 |
| CP126 | Exact Match making whole A Tags | 0 | 0.60 | 4 | 1 | 0 | 0 | 0 | 4 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.90 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 1 | 2 | 2 | 1 | -0.13 |
| CP157 | Variations in H1, H2, and H3 Tags | 3 | 7.40 | 31 | 8 | 6 | 2 | 2 | 4 | 6 | 2 | 31 | 7 | 6 | -0.13 |
| CP381 | Variations in Meta Descriptions | 2 | 2.60 | 5 | 5 | 2 | 4 | 2 | 1 | 2 | 2 | 4 | 4 | 0 | -0.12 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.90 | 3 | 1 | 0 | 0 | 0 | 2 | 0 | 1 | 3 | 1 | 1 | -0.12 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.80 | 3 | 3 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 2 | 0 | -0.12 |
| CP356 | Variations in I Tags | 0 | 4.00 | 21 | 8 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 21 | 0 | -0.12 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.50 | 2 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | -0.11 |
| CP435 | Number of Links | 55 | 121.60 | 418 | 52 | 418 | 182 | 131 | 75 | 54 | 46 | 126 | 57 | 75 | -0.11 |
| CP469 | Variations in Sentences | 3 | 17.20 | 34 | 34 | 0 | 19 | 18 | 20 | 11 | 8 | 28 | 16 | 18 | -0.11 |
| CP469a | Exact Match in Sentences | 0 | 1.20 | 4 | 1 | 0 | 0 | 0 | 4 | 0 | 3 | 1 | 3 | 0 | -0.10 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.50 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | 0 | 1 | 0 | -0.10 |
| CP380 | Meta Description Length | 110 | 179.40 | 548 | 168 | 128 | 548 | 131 | 147 | 146 | 213 | 157 | 156 | 0 | -0.10 |
| CPX003 | Variations in Main Tags | 14 | 16.70 | 167 | 0 | 0 | 0 | 167 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP158 | Variations making whole H1-H6 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.09 |
| CP376 | Variations making whole LI Tags | 0 | 1.00 | 4 | 1 | 1 | 0 | 0 | 4 | 1 | 1 | 2 | 0 | 0 | -0.09 |
| CP125 | Variations making whole A Tags | 1 | 1.00 | 4 | 1 | 1 | 0 | 0 | 4 | 1 | 1 | 0 | 1 | 1 | -0.09 |
| CPXR24 | Number of P Tags | 17 | 28.40 | 55 | 55 | 45 | 2 | 51 | 29 | 2 | 14 | 27 | 33 | 26 | -0.09 |
| CP150a | Exact Match in H1 Tags | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | -0.09 |
| CP481 | Variations in Title Tag | 1 | 2.40 | 5 | 3 | 2 | 2 | 3 | 1 | 2 | 2 | 5 | 3 | 1 | -0.09 |
| CPXR003 | Number of Heading Tags | 13 | 22.70 | 52 | 25 | 22 | 1 | 3 | 17 | 14 | 25 | 52 | 39 | 29 | -0.08 |
| CP426 | Number of Images | 1 | 23.50 | 65 | 6 | 48 | 0 | 28 | 23 | 3 | 20 | 34 | 65 | 8 | -0.08 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.40 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.08 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.08 |
| CP425 | Number of HTTPS Links | 55 | 114.80 | 411 | 52 | 411 | 177 | 131 | 75 | 52 | 46 | 126 | 4 | 74 | -0.07 |
| CP161 | Variations in H1-H6 Tags | 5 | 9.10 | 35 | 14 | 6 | 2 | 2 | 4 | 9 | 3 | 35 | 7 | 9 | -0.07 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | -0.07 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP345 | Has Terms of Service | 0 | 0.50 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.06 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.06 |
| QS004 | Number of Questions In Headings | 0 | 1.40 | 6 | 2 | 0 | 0 | 0 | 2 | 0 | 1 | 6 | 1 | 2 | -0.06 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.20 | 4 | 0 | 0 | 0 | 2 | 1 | 2 | 0 | 4 | 3 | 0 | -0.06 |
| CP169 | Variations in H3 Tags | 1 | 2.00 | 11 | 2 | 3 | 0 | 0 | 0 | 3 | 0 | 11 | 1 | 0 | -0.06 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.05 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.05 |
| CP492 | Word Count | 412 | 1336.10 | 2822 | 1925 | 2822 | 1209 | 1136 | 1598 | 434 | 596 | 1389 | 1223 | 1029 | -0.05 |
| CP139 | Variations in Class Attributes | 0 | 3.10 | 25 | 0 | 3 | 0 | 3 | 0 | 0 | 0 | 25 | 0 | 0 | -0.05 |
| CP465c | Variations in script Tags | 0 | 10.00 | 29 | 1 | 3 | 19 | 13 | 1 | 12 | 1 | 29 | 8 | 13 | -0.05 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.04 |
| CPXX888 | Number of HTML Tags | 325 | 853.60 | 2755 | 498 | 2755 | 811 | 599 | 741 | 261 | 382 | 1022 | 780 | 687 | -0.04 |
| ENT004 | Entities in H3 Tags | 1 | 4.50 | 26 | 3 | 5 | 0 | 0 | 0 | 2 | 0 | 26 | 9 | 0 | -0.04 |
| ENT008 | Entities in Meta Description Tag | 1 | 2.90 | 8 | 8 | 3 | 6 | 1 | 1 | 2 | 2 | 2 | 4 | 0 | -0.04 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP173 | Variations in H4 Tags | 2 | 1.20 | 5 | 5 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 3 | -0.04 |
| CP230 | Has Meta Twitter Cards | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.03 |
| CP492b | Unabridged Word Count | 484 | 1631.20 | 3555 | 2397 | 3555 | 1463 | 1354 | 1971 | 498 | 697 | 1653 | 1491 | 1233 | -0.03 |
| CP234 | Has Meta Twitter Content | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.03 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.03 |
| CP152 | Variations in H1 Tags | 1 | 1.10 | 2 | 1 | 0 | 0 | 2 | 2 | 2 | 2 | 1 | 1 | 0 | -0.03 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP133 | Variations in B Tags | 0 | 1.10 | 10 | 0 | 10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.03 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.02 |
| ENT002 | Entities in H1 Tags | 1 | 1.10 | 3 | 0 | 1 | 1 | 1 | 0 | 1 | 3 | 1 | 2 | 1 | -0.02 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP452 | Number of Videos | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | -0.02 |
| CP347 | Has US Phone Number | 1 | 0.70 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.02 |
| ENT005 | Entities in H4 Tags | 2 | 1.80 | 5 | 4 | 0 | 0 | 0 | 1 | 5 | 3 | 0 | 0 | 5 | -0.02 |
| CP491 | Variations in Value Attributes | 1 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP231 | Has Meta Twitter Description | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.02 |
| CP137 | Variations in the Canonical URL | 2 | 1.20 | 2 | 0 | 2 | 2 | 2 | 2 | 0 | 0 | 2 | 0 | 2 | -0.01 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.30 | 4 | 0 | 0 | 0 | 1 | 1 | 2 | 2 | 4 | 3 | 0 | -0.01 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.01 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.30 | 4 | 0 | 0 | 0 | 2 | 1 | 2 | 0 | 4 | 4 | 0 | -0.01 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.50 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| CP483a | Exact Match in the Title Tag | 1 | 0.60 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.01 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.00 |
| CP228 | Has Meta Robots | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.00 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.80 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 3 | -0.00 |
