This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Scottsdale Seo #28 www.linkedin.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.scottsdale seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.scottsdale 10, seo 10, scottsdale seo 9, seo scottsdale 5 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.expert 10, icon 10, client 10, facebook 10, scottsdale 10, digital marketing 9, twitter 9, bot 9, company 9, brand 8, search engine optimization 8, social media 8, phoenix 8, competition 7, clients 7, arizona 7, linkedin 7, news 7, customer 7, advertising 6, solid 6, visibility 6, ppc 6, search engines 5, internet marketing 5, sem 5, the internet 5, promise 4, ssl 4, law 4, contract 4, investment 4, return on investment 4, information 4, reason 3, ecommerce 3, mine 3, technology 3, money 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 8, scottsdale seo services 5 Double Word LSIspan class 10, div class 10, i class 10, doctype html 10, h2 class 9, search engine 9, seo services 9, scottsdale seo 9, seo company 9, li class 9, ul class 9, nav class 8, p class 8, engine optimization 8, page menu 8, post_type menu 8, item menu 8, h1 class 8, social media 8, html lang 7, to help 7, web design 7, header class 7, img class 6, footer class 6, section class 6, to work 5, to show 5, local seo 5, website design 5, h3 class 5, children menu 5, search engines 5, img width 5, home menu 5, we offer 5, to rank 4, to understand 4, custom menu 4, most important 4, is one 4, marketing strategy 4, to content 3, ' href 3, elementor elementor 3, wrap elementor 3, boxed elementor 3, height elementor 3, column elementor 3, element elementor 3, to provide 3, we make 3, container elementor 3, default elementor 3, full size 3, link rel 3, section elementor 3, div data 3, page status 3, 100 elementor 3, button elementor 3, call now 3, center elementor 3, best seo 3, widget elementor 3, title elementor 3, 33 elementor 3, page elementor 3, button type 3, middle elementor 3, css' href 3, editor elementor 3, top elementor 3, to increase 3, 50 elementor 3, home page 3, figure class 3Single Word LSIrank 10, tel 10, grow 10, google 10, size 10, left 10, icon 10, search 10, seo 10, website 10, business 10, wrap 10, div 10, contact 10, digit 10, image 10, title 10, content 10, client 10, end 10, class 10, digital 10, custom 10, mobile 10, scottsdale 10, expert 10, navigation 10, text 10, https 10, per 10, nav 10, template 10, top 10, doctype 10, col 10, main 10, body 10, that 10, www 10, logo 10, new 10, alt 10, header 10, footer 10, media 10, head 10, design 10, row 10, lang 10, src 10, social 10, about 10, ext 10, png 10, current 10, min 10, one 10, services 10, marketing 10, ranking 10, align 10, page 10, full 10, button 10, org 10, center 10, way 10, target 10, what 10, container 10, type 10, href 10, work 10, web 10, more 10, facebook 10, help 10, site 10, width 10, span 10, data 10, section 10, html 10, ver 10, img 10, link 10, jpg 10, bar 9, set 9, right 9, rel 9, test 9, load 9, engine 9, company 9, over 9, home 9, 2019 9, zing 9, action 9, menu 9, 300 9, auto 9, border 9, amp 9, box 9, make 9, 100 9, height 9, them 9, sub 9, call 9, every 9, none 9, twitter 9, optimization 9, item 9, slide 9, style 9, widget 9, only 9, clear 9, increase 9, post_type 8, click 8, object 8, role 8, how 8, column 8, post 8, adv 8, uploads 8, script 8, animation 8, even 8, local 8, websites 8, screen 8, high 8, 200 8, unit 8, clearfix 8, background 8, online 8, brand 8, free 8, email 8, ast 8, results 8, develop 8, hidden 8, show 8, location 8, provide 8, quot 8, wrapper 8, inner 8, offer 7, fit 7, sure 7, customers 7, testimonial 7, down 7, good 7, area 7, 2000 7, label 7, 500 7, copyright 7, years 7, large 7, other 7, clients 7, max 7, url 7, pin 7, noscript 7, true 7, position 7, best 7, they 7, element 7, 480 7, team 7, 150 7, this 7, leads 7, name 7, next 7, not 7, time 7, competition 7, primary 7, toggle 7, date 7, important 7, linkedin 7, xml 6, version 6, branding 6, dir 6, visibility 6, autoplay 6, article 6, take 6, aside 6, 600 6, aria 6, understand 6, 768 6, carousel 6, heading 6, improve 6, based 6, each 6, input 6, meta 6, 128 6, default 6, middle 6, svg 6, experts 6, source 6, description 6, video 6, commerce 6, now 6, kit 6, layout 6, required 6, embed 6, images 6, goal 6, display 6, small 6, most 6, without 5, profile 5, 800 5, pay 5, graph 5, expanded 5, false 5, 2020 5, 20xmlns 5, 400 5, status 5, srcset 5, 'https 5, within 5, return 5, while 5, 5000 5, today 5, engines 5, above 5, using 5, edit 5, quality 5, boxed 5, items 5, single 5, 156 5, overlay 5, speed 5, yes 5, children 5, presence 5, 3csvg 5, 20viewbox 5, format 5, ready 5, also 5, building 4, near 4, tabindex 4, cdn 4, 300px 4, controls 4, promise 4, 20300 4, provided 4, divider 4, reporting 4, live 4, management 4, publish 4, caption 4, focus 4, world 4, known 4, 300w 4, php 4, complete 4, pages 4, links 4, separator 4, feed 4, 330 4, direction 4, strategy 4, cta 4, sizes 4, current_page_item 4, goals 4, rss 4, builder 4, page_item 4, classic 4, swiper 4, project 4, 154 4, 155 4, 038 4, textwidget 4, offers 4, widget_text 4, 8217 4, vertical 4, figure 4, step 4, review 4, fas 4, lazyload 4, case 4, consultation 4, geo 4, editor 4, 'text 4, potential 4, visible 4, job 4, scale 4, attachment 4, enough 4, ltr 4, really 4, plugins 3, analysis 3, schema 3, infinite 3, transparent 3, pinterest 3, 700 3, thank 3, font 3, reader 3, pause_on_hover 3, searches 3, widget_type 3, desktop 3, practice 3, 'all' 3, elementor 3, skip 3, _self 3, hide 3, 'stylesheet' 3, arrow 3, arrows 3, different 3, settings 3, touch 3, includes 3, entry 3, buttons 3, 220 3, css 3, prev 3, fully 3, cache 3, javascript 3, boost 3, device 3, wordpress 3, generate 3, solutions 3, css' 3, 100vw 3, gap 3, previous 3, rise 3, 150x150 3, pricing 3, during 3, stylesheet 3, var 3, push 3, autoplay_speed 3, element_type 3, tools 3, modern 3, background_background 3, 150w 3, pause_on_interaction 3, eicon 3, populated 3, colophon 3, designer 3, factors 3, inline 3 |
| Factor ID | Factor Name | #28 linkedin.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 23 | 27.80 | 42 | 24 | 37 | 21 | 25 | 42 | 31 | 19 | 23 | 31 | 25 | -0.36 |
| CPX010 | Variations in Div Tags | 77 | 81.30 | 225 | 68 | 225 | 46 | 62 | 26 | 72 | 63 | 33 | 113 | 105 | -0.35 |
| CP470a | Exact Match in the HTML Tag | 19 | 4.50 | 12 | 0 | 12 | 2 | 4 | 2 | 3 | 5 | 6 | 11 | 0 | -0.35 |
| CP159a | Exact Match in H1-H6 Tags | 4 | 1.60 | 4 | 0 | 4 | 1 | 0 | 0 | 2 | 3 | 4 | 2 | 0 | -0.34 |
| CP169 | Variations in H3 Tags | 2 | 2.20 | 8 | 3 | 8 | 0 | 1 | 0 | 0 | 6 | 3 | 1 | 0 | -0.34 |
| CP126a | Exact Match in A Tags | 5 | 0.60 | 3 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.33 |
| CP483a | Exact Match in the Title Tag | 1 | 0.90 | 2 | 0 | 1 | 2 | 0 | 1 | 1 | 2 | 1 | 1 | 0 | -0.32 |
| CP469 | Variations in Sentences | 5 | 19.20 | 42 | 23 | 39 | 5 | 5 | 12 | 18 | 14 | 6 | 42 | 28 | -0.32 |
| CPXR003 | Number of Heading Tags | 21 | 22.50 | 79 | 16 | 79 | 11 | 19 | 30 | 16 | 13 | 15 | 25 | 1 | -0.32 |
| CP470 | Variations in the HTML Tag | 83 | 102.80 | 267 | 83 | 237 | 46 | 65 | 28 | 83 | 65 | 33 | 121 | 267 | -0.32 |
| CP150a3 | Exact Match in H3 Tags | 1 | 0.40 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | -0.31 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.30 |
| CP427 | Number of Images with Alt Text | 20 | 15.00 | 36 | 9 | 36 | 6 | 32 | 5 | 6 | 32 | 16 | 8 | 0 | -0.29 |
| CP157 | Variations in H1, H2, and H3 Tags | 5 | 7.10 | 25 | 6 | 25 | 2 | 2 | 4 | 6 | 10 | 7 | 7 | 2 | -0.28 |
| CP129 | Variations in A Tags | 8 | 16.90 | 43 | 7 | 32 | 17 | 10 | 6 | 10 | 11 | 9 | 24 | 43 | -0.28 |
| CP161 | Variations in H1-H6 Tags | 5 | 10.00 | 31 | 6 | 31 | 2 | 2 | 18 | 6 | 11 | 7 | 15 | 2 | -0.28 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.80 | 2 | 0 | 1 | 1 | 1 | 2 | 0 | 2 | 1 | 0 | 0 | -0.28 |
| CP469a | Exact Match in Sentences | 1 | 1.00 | 3 | 0 | 3 | 0 | 0 | 1 | 0 | 2 | 1 | 3 | 0 | -0.28 |
| CP150a2 | Exact Match in H2 Tags | 2 | 0.60 | 2 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | 0 | -0.27 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CP465 | Variations in P Tags | 25 | 26.60 | 88 | 35 | 88 | 10 | 10 | 5 | 22 | 16 | 13 | 67 | 0 | -0.27 |
| CP426 | Number of Images | 32 | 20.60 | 46 | 9 | 36 | 17 | 46 | 12 | 6 | 36 | 32 | 12 | 0 | -0.26 |
| ENT005 | Entities in H4 Tags | 0 | 6.60 | 34 | 1 | 21 | 0 | 2 | 34 | 0 | 1 | 0 | 7 | 0 | -0.26 |
| CP128 | Variations in Alt Attributes | 14 | 7.50 | 26 | 18 | 26 | 0 | 4 | 1 | 4 | 14 | 2 | 6 | 0 | -0.25 |
| CP150a | Exact Match in H1 Tags | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.25 |
| CP134 | Variations in Body Tag | 83 | 90.70 | 267 | 83 | 237 | 46 | 65 | 28 | 83 | 65 | 33 | 0 | 267 | -0.25 |
| CP160 | Leading Variations in H1-H6 Tags | 3 | 2.70 | 7 | 1 | 7 | 1 | 0 | 2 | 2 | 6 | 5 | 3 | 0 | -0.24 |
| CP127 | Variations in A Tag HREFs | 4 | 13.60 | 49 | 7 | 22 | 18 | 14 | 0 | 4 | 7 | 3 | 12 | 49 | -0.23 |
| CP124a | Variations in Absolute URLs | 21 | 14.60 | 40 | 0 | 23 | 18 | 40 | 2 | 22 | 11 | 5 | 16 | 9 | -0.23 |
| CP133 | Variations in B Tags | 0 | 3.10 | 31 | 0 | 31 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CPXR24 | Number of P Tags | 37 | 26.80 | 74 | 23 | 54 | 31 | 12 | 13 | 26 | 16 | 19 | 74 | 0 | -0.22 |
| CP134a | Exact Match in Body Tag | 104 | 5.30 | 16 | 0 | 16 | 4 | 16 | 2 | 3 | 5 | 7 | 0 | 0 | -0.22 |
| CPXR004 | Number of H1 Tags | 1 | 1.40 | 4 | 1 | 1 | 1 | 1 | 2 | 4 | 1 | 1 | 1 | 1 | -0.22 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| ENT001 | Entities in HTML Tag | 296 | 201.90 | 393 | 131 | 355 | 140 | 182 | 116 | 113 | 171 | 207 | 211 | 393 | -0.22 |
| CPX005 | Variations in Aside Tags | 0 | 1.60 | 8 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 8 | 0 | -0.21 |
| CPXR015 | Variations in Figure Tags | 0 | 4.50 | 35 | 0 | 35 | 0 | 0 | 0 | 0 | 10 | 0 | 0 | 0 | -0.21 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.20 |
| CP356 | Variations in I Tags | 0 | 2.70 | 20 | 0 | 20 | 0 | 1 | 0 | 2 | 4 | 0 | 0 | 0 | -0.20 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.20 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.20 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.20 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.20 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.19 |
| CP468 | Number of Sentences | 34 | 41.90 | 99 | 36 | 99 | 9 | 22 | 30 | 43 | 17 | 11 | 93 | 59 | -0.19 |
| CP153 | Variations in H1 and H2 Tags | 3 | 4.90 | 17 | 3 | 17 | 2 | 1 | 4 | 6 | 4 | 4 | 6 | 2 | -0.19 |
| ENT004 | Entities in H3 Tags | 2 | 3.40 | 9 | 1 | 7 | 0 | 9 | 6 | 0 | 5 | 5 | 1 | 0 | -0.18 |
| CP352 | Has YouTube Embed | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.18 |
| CP348 | Has Video | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.18 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 3 | 2.40 | 7 | 1 | 7 | 1 | 0 | 0 | 2 | 6 | 5 | 2 | 0 | -0.18 |
| CP467 | Variations in Section Tags | 31 | 34.70 | 124 | 16 | 124 | 0 | 14 | 0 | 38 | 38 | 25 | 92 | 0 | -0.18 |
| CP318 | Has RSS Link | 1 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.18 |
| CP492b | Unabridged Word Count | 1205 | 1356.50 | 3263 | 1633 | 3263 | 584 | 733 | 904 | 1201 | 534 | 507 | 2967 | 1239 | -0.18 |
| CP451 | Number of US Phone Numbers | 7 | 3.70 | 14 | 0 | 1 | 6 | 3 | 4 | 14 | 1 | 2 | 5 | 1 | -0.18 |
| ENT009 | Entities in Title Tag | 4 | 2.40 | 4 | 3 | 2 | 2 | 3 | 2 | 2 | 3 | 4 | 2 | 1 | -0.18 |
| CP382 | Variations in Meta Keywords | 1 | 0.30 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP492 | Word Count | 983 | 1112.60 | 2657 | 1343 | 2657 | 489 | 600 | 742 | 999 | 454 | 421 | 2396 | 1025 | -0.18 |
| CP481 | Variations in Title Tag | 2 | 2.00 | 3 | 3 | 2 | 2 | 2 | 1 | 1 | 3 | 2 | 2 | 2 | -0.18 |
| CP452 | Number of Videos | 0 | 0.60 | 2 | 0 | 0 | 0 | 2 | 1 | 1 | 0 | 0 | 2 | 0 | -0.18 |
| CP455 | Number of YouTube Embeds | 0 | 0.60 | 2 | 0 | 0 | 0 | 2 | 1 | 1 | 0 | 0 | 2 | 0 | -0.18 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP387 | Variations in Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP165 | Variations in H2 Tags | 2 | 4.20 | 16 | 0 | 2 | 2 | 16 | 16 | 1 | 1 | 0 | 0 | 4 | -0.17 |
| CPXR018 | Variations in Nav Tags | 1 | 6.40 | 22 | 8 | 4 | 17 | 6 | 0 | 22 | 4 | 0 | 3 | 0 | -0.17 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.16 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| ENT018 | Entities in Sentences | 46 | 70.10 | 179 | 49 | 179 | 38 | 42 | 52 | 64 | 28 | 36 | 120 | 93 | -0.16 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.15 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.15 |
| CP479g | Title Has Free | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.15 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CPJLD059 | Has JSON-LD Corporation | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| ENT003 | Entities in H2 Tags | 4 | 3.40 | 11 | 1 | 11 | 0 | 1 | 3 | 6 | 2 | 3 | 7 | 0 | -0.14 |
| CP375 | Variations in LI Tags | 4 | 9.50 | 20 | 6 | 17 | 16 | 3 | 6 | 14 | 7 | 6 | 20 | 0 | -0.14 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.14 |
| CP177 | Variations in H4-H6 Tags | 0 | 2.90 | 14 | 0 | 6 | 0 | 0 | 14 | 0 | 1 | 0 | 8 | 0 | -0.14 |
| CP438 | Number of Meta Keywords | 1 | 1.20 | 3 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP465z | Variations in Form Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.13 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.13 |
| CP227 | Has Meta Keywords | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP164 | Leading Variations in H2 Tags | 2 | 1.30 | 7 | 0 | 7 | 0 | 0 | 0 | 1 | 2 | 2 | 1 | 0 | -0.13 |
| CP425 | Number of HTTPS Links | 5 | 63.20 | 144 | 34 | 53 | 120 | 48 | 21 | 54 | 33 | 38 | 87 | 144 | -0.13 |
| CP479ii | Title Has Sentiment Words | 1 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.13 |
| CP479 | Title Has Sales Words | 1 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.13 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CP207 | Has Contact Page | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.12 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CPJLD048 | Has JSON-LD City | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| CP484 | Leading Variations in Title Tag | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.12 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| CP141 | Variations in HTML Comments | 0 | 1.30 | 5 | 0 | 5 | 2 | 0 | 3 | 3 | 0 | 0 | 0 | 0 | -0.12 |
| ENT002 | Entities in H1 Tags | 2 | 1.20 | 2 | 1 | 1 | 2 | 1 | 0 | 1 | 2 | 1 | 2 | 1 | -0.12 |
| CPX013 | Variations in Footer Tags | 1 | 2.40 | 11 | 0 | 7 | 1 | 1 | 4 | 0 | 0 | 0 | 11 | 0 | -0.11 |
| CP465c | Variations in script Tags | 0 | 14.80 | 57 | 0 | 10 | 8 | 4 | 0 | 14 | 16 | 17 | 57 | 22 | -0.11 |
| CPXX888 | Number of HTML Tags | 589 | 511.70 | 764 | 250 | 743 | 499 | 488 | 191 | 525 | 491 | 527 | 639 | 764 | -0.11 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP428 | Number of Images without Alt Text | 12 | 5.60 | 16 | 0 | 0 | 11 | 14 | 7 | 0 | 4 | 16 | 4 | 0 | -0.11 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.11 |
| CP228 | Has Meta Robots | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.11 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP477 | Variations in Title Attributes | 13 | 4.00 | 30 | 0 | 30 | 0 | 2 | 0 | 8 | 0 | 0 | 0 | 0 | -0.10 |
| CP152 | Variations in H1 Tags | 1 | 1.10 | 3 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.10 |
| CP173 | Variations in H4 Tags | 0 | 2.40 | 14 | 0 | 1 | 0 | 0 | 14 | 0 | 1 | 0 | 8 | 0 | -0.10 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 2.00 | 3 | 2 | 3 | 3 | 1 | 3 | 0 | 2 | 3 | 3 | 0 | -0.10 |
| CP376 | Variations making whole LI Tags | 0 | 0.80 | 3 | 2 | 0 | 2 | 0 | 0 | 0 | 3 | 0 | 1 | 0 | -0.10 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.10 |
| CP381 | Variations in Meta Descriptions | 1 | 2.00 | 3 | 0 | 3 | 3 | 1 | 3 | 1 | 2 | 3 | 1 | 3 | -0.09 |
| CP168 | Leading Variations in H3 Tags | 1 | 0.50 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | 0 | 0 | -0.09 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.60 | 3 | 3 | 2 | 2 | 2 | 1 | 0 | 3 | 2 | 1 | 0 | -0.09 |
| QS003 | Number of Questions | 1 | 3.50 | 11 | 3 | 7 | 0 | 5 | 1 | 6 | 1 | 0 | 11 | 1 | -0.09 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.08 |
| CP472 | Variations making whole Span Tags | 0 | 0.60 | 4 | 0 | 0 | 4 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.08 |
| CP473 | Variations in Strong Tags | 10 | 1.80 | 10 | 1 | 2 | 0 | 0 | 2 | 3 | 0 | 0 | 10 | 0 | -0.08 |
| CP309 | Has OpenGraph Image | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.08 |
| CP203 | Has Apple Touch Icon | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.07 |
| ENT008 | Entities in Meta Description Tag | 3 | 3.00 | 7 | 0 | 5 | 3 | 2 | 7 | 5 | 2 | 3 | 2 | 1 | -0.07 |
| CP125 | Variations making whole A Tags | 0 | 0.50 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.07 |
| CP435 | Number of Links | 27 | 64.10 | 149 | 34 | 54 | 120 | 48 | 21 | 55 | 33 | 38 | 89 | 149 | -0.07 |
| QS004 | Number of Questions In Headings | 0 | 1.60 | 5 | 1 | 5 | 0 | 2 | 1 | 2 | 0 | 0 | 5 | 0 | -0.07 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CPXR002 | Number of HTML Comments | 1 | 39.40 | 246 | 29 | 246 | 7 | 0 | 12 | 44 | 0 | 3 | 1 | 52 | -0.06 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.06 |
| CP418 | Number of Forms | 2 | 0.80 | 2 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 2 | 2 | 1 | -0.06 |
| CP310 | Has OpenGraph Type | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.06 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.90 | 5 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | 5 | 0 | -0.06 |
| CP337 | Has Schema Rating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CP137 | Variations in the Canonical URL | 0 | 1.70 | 4 | 2 | 1 | 2 | 0 | 0 | 2 | 2 | 2 | 4 | 2 | -0.05 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.05 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.05 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| CP313 | Has Privacy Policy | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.04 |
| CP181 | Variations in H5 Tags | 0 | 0.50 | 5 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP213z | Has Form | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.04 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.04 |
| CP481b | Word Count in Meta Description Tag | 26 | 22.70 | 30 | 0 | 27 | 24 | 23 | 30 | 23 | 26 | 24 | 25 | 25 | -0.03 |
| CP380 | Meta Description Length | 164 | 142.90 | 189 | 0 | 161 | 152 | 154 | 189 | 154 | 150 | 144 | 177 | 148 | -0.03 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.03 |
| CP479a | Title Has Best | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP345 | Has Terms of Service | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.02 |
| CP471 | Variations in Span Tags | 16 | 4.40 | 16 | 0 | 0 | 16 | 0 | 0 | 6 | 8 | 6 | 8 | 0 | -0.02 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.50 | 3 | 0 | 3 | 3 | 1 | 3 | 0 | 2 | 3 | 0 | 0 | -0.02 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.20 | 3 | 0 | 2 | 2 | 2 | 1 | 0 | 3 | 2 | 0 | 0 | -0.02 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP139 | Variations in Class Attributes | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP480 | Title Length | 69 | 58.60 | 74 | 74 | 58 | 66 | 63 | 49 | 40 | 57 | 61 | 60 | 58 | -0.02 |
| CP364 | Is OpenGraph Type Article | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | -0.01 |
| CP481a | Word Count in Title Tag | 9 | 8.20 | 11 | 11 | 9 | 8 | 8 | 6 | 5 | 8 | 8 | 9 | 10 | -0.01 |
| CP491 | Variations in Value Attributes | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 | -0.00 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.00 |
| CP234 | Has Meta Twitter Content | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.00 |
| CP230 | Has Meta Twitter Cards | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.00 |
