This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020San Bernardino Seo #25 www.facebook.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.san bernardino seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.st 10, search 10, seo 10, san 9, san bernardino 9, bernardino 9, search engine optimization 8, san bernardino seo 7, san bernardino search engine optimization 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.company 10, url 10, san bernardino 9, advertising 9, blog 9, keyword 9, menu 9, expert 8, research 8, california 8, brand 8, ott 8, search engine optimization 8, social media 8, facebook 8, customer 8, digital marketing 7, keywords 7, social media marketing 7, internet marketing 7, map 7, ppc 7, reputation 6, xml 6, tick 6, pay-per-click 4, understanding 4, sitemap 4, reputation management 3, google maps 3, web development 3, inbound marketing 3, marketing strategy 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 8, social media marketing 7, san bernardino seo 7 Double Word LSIdoctype html 10, div class 10, ul class 10, san bernardino 9, span class 9, i class 9, img src 8, li class 8, input type 8, search engine 8, engine optimization 8, social media 8, privacy policy 7, post_type menu 7, item menu 7, p class 7, seo services 7, link building 7, to find 7, seo company 7, body class 7, div style 6, link rel 6, h1 class 6, search engines 6, search results 6, page menu 6, h2 class 5, custom menu 5, css' media 5, ' href 5, img class 5, first page 5, san diego 5, css' href 5, seo expert 5, p style 5, business owner 4, widget widget_text 4, engine marketing 4, h2 style 4, is not 4, local businesses 4, online marketing 4, learn more 4, to increase 4, to understand 3, online presence 3, what they 3, to search 3, business owners 3, to take 3, on google 3, to over 3, iframe src 3, potential customers 3, on seo 3, h1 style 3, more about 3, return false 3, s seo 3, h4 class 3, form method 3, to create 3, los angeles 3, 6 col 3, that helps 3, to make 3, we know 3, seo companies 3, html class 3, san francisco 3Single Word LSIrev 10, article 10, end 10, service 10, top 10, body 10, alt 10, footer 10, media 10, ext 10, png 10, view 10, name 10, not 10, now 10, target 10, container 10, put 10, style 10, log 10, width 10, small 10, how 10, search 10, seo 10, right 10, dis 10, div 10, contact 10, image 10, title 10, load 10, company 10, class 10, over 10, custom 10, form 10, text 10, url 10, doctype 10, use 10, www 10, logo 10, src 10, 100 10, height 10, one 10, this 10, type 10, href 10, method 10, span 10, html 10, ver 10, line 10, google 9, size 9, left 9, website 9, reg 9, rel 9, visibility 9, list 9, ads 9, engine 9, mobile 9, per 9, order 9, script 9, even 9, local 9, col 9, try 9, amp 9, ana 9, row 9, lang 9, advertising 9, 000 9, services 9, team 9, call 9, marketing 9, through 9, page 9, full 9, color 9, hidden 9, way 9, item 9, web 9, more 9, market 9, san 9, _blank 9, set 9, business 9, blank 9, content 9, rate 9, https 9, max 9, menu 9, off 9, main 9, serve 9, high 9, reviews 9, find 9, true 9, header 9, bor 9, head 9, social 9, about 9, sub 9, min 9, free 9, email 9, key 9, open 9, desc 9, org 9, none 9, optimization 9, work 9, eat 9, place 9, agency 9, help 9, site 9, bernardino 9, data 9, blog 9, tab 9, tag 9, here 9, img 9, link 9, cat 9, value 9, building 8, tel 8, click 8, object 8, result 8, linked 8, policy 8, wrap 8, acc 8, post 8, label 8, uploads 8, nav 8, aria 8, other 8, product 8, err 8, screen 8, traffic 8, new 8, 200 8, each 8, input 8, 0px 8, default 8, align 8, research 8, results 8, develop 8, submit 8, import 8, show 8, description 8, video 8, button 8, center 8, twitter 8, enter 8, provide 8, light 8, display 8, section 8, wrapper 8, part 8, jpg 8, rest 8, user 8, customer 8, bar 8, icon 8, term 8, customers 8, font 8, dir 8, take 8, back 8, false 8, home 8, expert 8, action 8, large 8, template 8, table 8, 300 8, able 8, that 8, edge 8, best 8, online 8, brand 8, them 8, then 8, quality 8, star 8, ranking 8, california 8, internet 8, privacy 8, placeholder 8, location 8, facebook 8, asset 8, first 8, assets 8, bottom 8, these 7, version 7, role 7, keywords 7, its 7, 600 7, aren 7, better 7, there 7, number 7, businesses 7, ever 7, 'https 7, share 7, pages 7, border 7, css 7, companies 7, state 7, styles 7, ppc 7, plugin 7, source 7, last 7, next 7, start 7, when 7, plan 7, care 7, widget 7, direct 7, los 7, num 7, used 7, important 7, most 7, ease 7, clear 7, also 7, earn 7, plugins 7, del 7, fit 7, fix 7, post_type 7, sure 7, strong 7, national 7, needs 7, searches 7, count 7, graph 7, client 7, digital 7, index 7, clients 7, products 7, map 7, background 7, position 7, code 7, box 7, firm 7, long 7, current 7, experts 7, look 7, campaign 7, know 7, 8217 7, base 7, competition 7, among 7, date 7, ground 7, linkedin 7, round 7, quote 6, xml 6, require 6, listing 6, address 6, learn 6, area 6, pay 6, child 6, trust 6, perform 6, focus 6, block 6, understand 6, 400 6, links 6, law 6, roi 6, effective 6, specific 6, strategy 6, prev 6, api 6, want 6, recommend 6, iframe 6, textwidget 6, what 6, paid 6, short 6, time 6, case 6, phone 6, card 6, great 6, major 6, day 6, group 6, visible 6, fff 6, format 6, inner 6, effect 6, keep 6, option 6, why 6, process 6, visit 6, account 6, parent 6, grow 6, active 6, looking 6, drive 6, under 6, down 6, which 6, optimized 6, getting 6, just 6, 2020 6, 500 6, publish 6, big 6, very 6, select 6, field 6, don 6, websites 6, auto 6, solution 6, level 6, fill 6, rankings 6, entry 6, make 6, determine 6, control 6, cover 6, engines 6, they 6, fact 6, industry 6, sup 6, into 6, 8211 6, widget_text 6, every 6, organic 6, normal 6, layout 6, children 6, between 6, stylesheet 6, scroll 6, love 6, copy 6, event 6, include 6, toggle 6, create 6, resource 6, resources 6, responsive 6, without 5, reserved 5, 800 5, targeted 5, close 5, hand 5, sale 5, information 5, pad 5, users 5, success 5, searching 5, well 5, family 5, _wrapper 5, copyright 5, channel 5, city 5, matter 5, srcset 5, rights 5, whether 5, less 5, tool 5, clearfix 5, today 5, where 5, popular 5, graphic 5, partners 5, white 5, 038 5, yes 5, required 5, options 5, embed 5, images 5, nse 5, gain 5, ways 5, theme 5, nth 5, before 5, 'text 5, potential 5, done 5, attachment 5, increase 5, bring 5, offer 5, campaigns 5, knowledge 5, personal 5, easy 5, en_us 5, firms 5, see 5, column 5, partner 5, month 5, helps 5, some 5, diego 5, 2018 5, 'style 5, navigation 5, 'all' 5, status 5, works 5, hide 5, 'stylesheet' 5, return 5, office 5, different 5, author 5, includes 5, noscript 5, since 5, consumer 5, sizes 5, 117 5, meta 5, boost 5, btn 5, manager 5, strategies 5, makes 5, people 5, wordpress 5, 150 5, maps 5, solutions 5, css' 5, drop 5, vertical 5, summary 5, wide 5, reach 5, terms 5, goal 5, dark 5, space 5, only 5, like 5, core 5, person 5, public 5, ready 5, locations 5, half 4, themes 4, because 4, analysis 4, much 4, 8px 4, parallax 4, hosting 4, fontana 4, same 4, after 4, brands 4, standard 4, good 4, analytics 4, authority 4, 6px 4, choose 4, locale 4, hard 4, gtm 4, handle 4, 640 4, system 4, question 4, heading 4, php 4, arrow 4, rating 4, always 4, below 4, 2px 4, financial 4, times 4, comments 4, 220 4, breadcrumb 4, 50px 4, 235 4, using 4, onclick 4, 480 4, dropdown 4, 240 4, anim 4, items 4, found 4, does 4, takes 4, think 4, such 4, watch 4, thing 4, slider 4, weight 4, overall 4, shop 4, news 4, window 4, three 4, generation 4, creative 4, slide 4, sticky 4, tabs 4, categories 4, grid 4, simple 4, inline 4, going 4, breadcrumbs 4, comes 4, transparent 4, sem 4, meet 4, test 4, importance 4, 20px 4, hover 4, conversion 4, owner 4, print 4, fullscreen 4, everything 4, bread 4, may 4, trusted 4, constant 4, while 4, ffffff 4, steps 4, 320 4, 333 4, highly 4, irvine 4, instagram 4, stick 4, goals 4, hentry 4, highest 4, access 4, listings 4, svg 4, started 4, many 4, single 4, increasing 4, generate 4, googletagmanager 4, once 4, doing 4, hire 4, proper 4, successful 4, 183 4, money 4, comment 4, 190 4, sidebar 4, presence 4, var 4, push 4, exist 4, columns 4, tools 4, power 4, sales 4, portfolio 4, should 4, riverside 4, visitors 4, error 4, flex 4, cost 4, owners 3, score 3, near 3, audience 3, investment 3, 1000 3, example 3, photo 3, 10px 3, blue 3, thank 3, days 3, wpcf7 3, often 3, sand 3, technical 3, provides 3, live 3, oembed 3, changing 3, period 3, 30px 3, 4px 3, vc_column 3, opportunities 3, disable 3, 427 3, francisco 3, employee 3, crawl 3, platforms 3, settings 3, already 3, touch 3, hiring 3, rated 3, 223 3, interested 3, collapse 3, 238 3, 239 3, optimizing 3, margin 3, javascript 3, 241 3, 242 3, letter 3, offering 3, circle 3, nofollow 3, another 3, 250 3, rtl 3, txt 3, chart 3, slides 3, run 3, secure 3, mouse 3, continue 3, things 3, those 3, overlay 3, bold 3, wpb_wrapper 3, fixed 3, factor 3, stars 3, rise 3, textarea 3, pete 3, suit 3, consultation 3, valuable 3, browse 3, enterprise 3, lot 3, organization 3, friendly 3, constantly 3, consider 3, daily 3, general 3, fonts 3, park 3, padding 3, amount 3, move 3, built 3, zoom 3, gets 3, someone 3, simply 3, stack 3, path 3, fluid 3, past 3, schema 3, popularity 3, panel 3, mind 3, mini 3, possible 3, 700 3, radius 3, angeles 3, never 3, related 3, counter 3, 5px 3, showing 3, practice 3, advanced 3, output 3, likely 3, made 3, being 3, within 3, could 3, complete 3, posts 3, fine 3, 40px 3, cities 3, plus 3, expand 3, consumers 3, allows 3, animate 3, 110 3, module 3, benefit 3, 120 3, boxed 3, 130 3, progress 3, invest 3, query 3, spiders 3, update 3, learning 3, icons 3, popup 3, ones 3, 16px 3, road 3, price 3, nbsp 3, natural 3, insight 3, enjoy 3, perfect 3, float 3, offset 3, vc_row 3, files 3, professionals 3, platform 3, retina 3, track 3, really 3, category 3 |
| Factor ID | Factor Name | #25 facebook.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP134a | Exact Match in Body Tag | 0 | 7.90 | 23 | 6 | 0 | 7 | 21 | 0 | 12 | 0 | 23 | 3 | 7 | -0.60 |
| CP470a | Exact Match in the HTML Tag | 0 | 5.30 | 16 | 2 | 0 | 7 | 10 | 0 | 10 | 0 | 16 | 3 | 5 | -0.59 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 2.00 | 5 | 1 | 0 | 3 | 5 | 0 | 2 | 0 | 4 | 1 | 4 | -0.53 |
| CP137 | Variations in the Canonical URL | 0 | 2.40 | 3 | 3 | 0 | 3 | 3 | 3 | 3 | 3 | 0 | 3 | 3 | -0.48 |
| CP150a | Exact Match in H1 Tags | 0 | 0.70 | 2 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 2 | 1 | 1 | -0.47 |
| CP469a | Exact Match in Sentences | 0 | 1.70 | 5 | 1 | 0 | 3 | 3 | 0 | 3 | 0 | 5 | 0 | 2 | -0.45 |
| CP483a | Exact Match in the Title Tag | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.45 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.90 | 2 | 1 | 0 | 1 | 2 | 0 | 1 | 0 | 2 | 0 | 2 | -0.44 |
| CP153 | Variations in H1 and H2 Tags | 0 | 6.90 | 13 | 2 | 0 | 9 | 11 | 12 | 6 | 2 | 11 | 3 | 13 | -0.39 |
| CP469 | Variations in Sentences | 4 | 20.70 | 60 | 11 | 0 | 34 | 30 | 60 | 21 | 14 | 20 | 8 | 9 | -0.38 |
| CP161 | Variations in H1-H6 Tags | 0 | 14.50 | 54 | 10 | 0 | 10 | 16 | 54 | 6 | 2 | 13 | 4 | 30 | -0.38 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 10.40 | 38 | 4 | 0 | 10 | 13 | 38 | 6 | 2 | 13 | 4 | 14 | -0.37 |
| CP124a | Variations in Absolute URLs | 25 | 71.00 | 340 | 24 | 0 | 149 | 39 | 340 | 56 | 3 | 56 | 19 | 24 | -0.37 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 2 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.36 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.50 | 2 | 0 | 0 | 2 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.36 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.36 |
| CP484 | Leading Variations in Title Tag | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.35 |
| CP149 | Variations making whole H1 Tags | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.35 |
| CP126a | Exact Match in A Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 1 | 0 | 0 | -0.35 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.35 |
| CP151 | Leading Variations in H1 Tags | 0 | 1.00 | 2 | 1 | 0 | 1 | 1 | 1 | 2 | 0 | 1 | 2 | 1 | -0.34 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.34 |
| ENT003 | Entities in H2 Tags | 0 | 6.90 | 18 | 1 | 0 | 7 | 18 | 12 | 2 | 0 | 11 | 0 | 18 | -0.34 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 1.00 | 2 | 1 | 0 | 2 | 2 | 2 | 1 | 0 | 2 | 0 | 0 | -0.31 |
| CP127 | Variations in A Tag HREFs | 21 | 60.60 | 316 | 10 | 0 | 146 | 26 | 316 | 29 | 39 | 17 | 5 | 18 | -0.30 |
| CP165 | Variations in H2 Tags | 8 | 4.80 | 11 | 3 | 1 | 1 | 0 | 0 | 8 | 8 | 8 | 8 | 11 | -0.30 |
| CP428 | Number of Images without Alt Text | 0 | 15.50 | 55 | 1 | 1 | 36 | 9 | 37 | 14 | 0 | 0 | 2 | 55 | -0.30 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.30 |
| ENT001 | Entities in HTML Tag | 250 | 340.90 | 569 | 423 | 6 | 217 | 569 | 408 | 442 | 203 | 377 | 218 | 546 | -0.30 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 3.60 | 15 | 1 | 0 | 2 | 6 | 15 | 3 | 0 | 3 | 2 | 4 | -0.30 |
| CPXR004 | Number of H1 Tags | 0 | 1.80 | 4 | 2 | 0 | 1 | 3 | 1 | 4 | 1 | 2 | 2 | 2 | -0.29 |
| CPX010 | Variations in Div Tags | 52 | 218.80 | 1122 | 65 | 0 | 278 | 165 | 1122 | 104 | 71 | 182 | 58 | 143 | -0.29 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.28 |
| CP467 | Variations in Section Tags | 0 | 81.30 | 498 | 32 | 0 | 71 | 59 | 498 | 58 | 0 | 78 | 17 | 0 | -0.28 |
| CP177 | Variations in H4-H6 Tags | 0 | 4.10 | 16 | 6 | 0 | 0 | 3 | 16 | 0 | 0 | 0 | 0 | 16 | -0.28 |
| CP152 | Variations in H1 Tags | 2 | 1.30 | 3 | 2 | 1 | 1 | 0 | 0 | 1 | 1 | 3 | 3 | 1 | -0.28 |
| CP470 | Variations in the HTML Tag | 55 | 265.10 | 1157 | 85 | 1 | 438 | 178 | 1157 | 135 | 196 | 231 | 74 | 156 | -0.28 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 5.60 | 29 | 2 | 0 | 2 | 10 | 29 | 3 | 0 | 3 | 2 | 5 | -0.28 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.28 |
| ENT018 | Entities in Sentences | 21 | 84.40 | 187 | 43 | 0 | 81 | 144 | 174 | 46 | 56 | 85 | 28 | 187 | -0.28 |
| CP347 | Has US Phone Number | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 1.00 | 2 | 1 | 0 | 2 | 2 | 2 | 1 | 0 | 2 | 0 | 0 | -0.27 |
| ENT002 | Entities in H1 Tags | 0 | 1.80 | 3 | 2 | 0 | 1 | 3 | 1 | 3 | 1 | 2 | 3 | 2 | -0.27 |
| CP468 | Number of Sentences | 15 | 54.50 | 174 | 22 | 1 | 117 | 59 | 174 | 49 | 26 | 45 | 13 | 39 | -0.27 |
| CP129 | Variations in A Tags | 14 | 47.80 | 307 | 8 | 0 | 38 | 25 | 307 | 24 | 21 | 43 | 4 | 8 | -0.27 |
| ENT000a | Number of Entities Used | 13 | 25.90 | 39 | 29 | 7 | 27 | 39 | 29 | 27 | 21 | 26 | 25 | 29 | -0.27 |
| CP465c | Variations in script Tags | 6 | 35.90 | 149 | 14 | 3 | 36 | 10 | 149 | 9 | 12 | 46 | 69 | 11 | -0.26 |
| QS013 | Meta Description Tag Has Question | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CPXR018 | Variations in Nav Tags | 12 | 26.10 | 148 | 3 | 0 | 148 | 10 | 25 | 41 | 0 | 26 | 7 | 1 | -0.25 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP375 | Variations in LI Tags | 13 | 52.50 | 339 | 11 | 0 | 99 | 15 | 339 | 16 | 0 | 33 | 3 | 9 | -0.25 |
| CP173 | Variations in H4 Tags | 0 | 3.80 | 16 | 4 | 0 | 0 | 3 | 16 | 0 | 0 | 0 | 0 | 15 | -0.25 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.24 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.24 |
| CP130 | Variations in Article Tags | 11 | 74.30 | 495 | 10 | 0 | 0 | 7 | 495 | 36 | 0 | 79 | 17 | 99 | -0.24 |
| CP169 | Variations in H3 Tags | 0 | 3.50 | 26 | 2 | 0 | 1 | 2 | 26 | 0 | 0 | 2 | 1 | 1 | -0.23 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.23 |
| CPX013 | Variations in Footer Tags | 9 | 22.70 | 195 | 12 | 0 | 195 | 0 | 10 | 6 | 0 | 0 | 0 | 4 | -0.23 |
| CPX003 | Variations in Main Tags | 0 | 152.10 | 1120 | 0 | 0 | 0 | 124 | 1120 | 78 | 0 | 199 | 0 | 0 | -0.23 |
| CP473 | Variations in Strong Tags | 0 | 4.00 | 23 | 0 | 0 | 4 | 1 | 23 | 0 | 0 | 1 | 2 | 9 | -0.22 |
| CP465 | Variations in P Tags | 21 | 39.30 | 109 | 36 | 0 | 51 | 55 | 109 | 30 | 0 | 37 | 13 | 62 | -0.22 |
| CP451 | Number of US Phone Numbers | 2 | 3.20 | 8 | 4 | 0 | 5 | 2 | 0 | 6 | 2 | 8 | 1 | 4 | -0.22 |
| CP489 | Variations in U Tags | 0 | 1.80 | 12 | 0 | 0 | 12 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | -0.22 |
| CP471 | Variations in Span Tags | 0 | 16.00 | 68 | 7 | 0 | 9 | 7 | 52 | 5 | 0 | 8 | 4 | 68 | -0.22 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.21 |
| CP133 | Variations in B Tags | 0 | 0.30 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.80 | 4 | 2 | 0 | 4 | 3 | 4 | 0 | 0 | 0 | 3 | 2 | -0.21 |
| ENT004 | Entities in H3 Tags | 0 | 3.90 | 13 | 3 | 0 | 7 | 10 | 13 | 0 | 0 | 2 | 4 | 0 | -0.21 |
| CP426 | Number of Images | 3 | 21.90 | 57 | 20 | 2 | 47 | 12 | 49 | 21 | 0 | 3 | 8 | 57 | -0.20 |
| CP134 | Variations in Body Tag | 55 | 148.80 | 435 | 85 | 1 | 435 | 178 | 0 | 135 | 196 | 231 | 71 | 156 | -0.20 |
| CP164 | Leading Variations in H2 Tags | 0 | 1.30 | 4 | 0 | 0 | 0 | 3 | 4 | 1 | 0 | 2 | 0 | 3 | -0.20 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| ENT007 | Entities in H6 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| QS003 | Number of Questions | 4 | 6.80 | 24 | 4 | 0 | 19 | 4 | 12 | 1 | 1 | 24 | 2 | 1 | -0.18 |
| CP313 | Has Privacy Policy | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.18 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.18 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 2.00 | 14 | 1 | 0 | 0 | 4 | 14 | 0 | 0 | 0 | 0 | 1 | -0.18 |
| CP492b | Unabridged Word Count | 542 | 2094.20 | 6713 | 897 | 47 | 4543 | 2366 | 6713 | 1617 | 704 | 1416 | 560 | 2079 | -0.17 |
| CPXR003 | Number of Heading Tags | 0 | 30.20 | 79 | 29 | 0 | 26 | 56 | 79 | 21 | 1 | 36 | 10 | 44 | -0.17 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.80 | 4 | 2 | 0 | 4 | 3 | 4 | 0 | 0 | 0 | 3 | 2 | -0.16 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP492 | Word Count | 452 | 1709.40 | 5222 | 746 | 42 | 3758 | 1985 | 5222 | 1317 | 622 | 1164 | 487 | 1751 | -0.16 |
| CP348 | Has Video | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | -0.16 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | -0.16 |
| CP455 | Number of YouTube Embeds | 0 | 0.60 | 4 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 4 | -0.16 |
| CP481 | Variations in Title Tag | 3 | 1.50 | 3 | 1 | 0 | 2 | 1 | 2 | 2 | 2 | 3 | 1 | 1 | -0.16 |
| CPXR015 | Variations in Figure Tags | 0 | 6.20 | 35 | 0 | 0 | 0 | 27 | 0 | 35 | 0 | 0 | 0 | 0 | -0.16 |
| ENT009 | Entities in Title Tag | 1 | 1.80 | 4 | 2 | 0 | 3 | 4 | 1 | 1 | 1 | 2 | 1 | 3 | -0.16 |
| CP452 | Number of Videos | 0 | 0.60 | 4 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 4 | -0.15 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.14 |
| ENT005 | Entities in H4 Tags | 0 | 6.10 | 34 | 9 | 0 | 0 | 10 | 6 | 0 | 0 | 2 | 0 | 34 | -0.14 |
| CP142 | Variations in Em Tags | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 4 | -0.14 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP472 | Variations making whole Span Tags | 0 | 5.70 | 53 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 53 | -0.14 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP181 | Variations in H5 Tags | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CP373 | Variations in Label Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | 1 | -0.12 |
| CPXX888 | Number of HTML Tags | 192 | 888.20 | 2151 | 589 | 49 | 1560 | 941 | 2151 | 896 | 407 | 961 | 363 | 965 | -0.12 |
| CP319 | Has Schema Markup | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.12 |
| CP228 | Has Meta Robots | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.12 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CP465z | Variations in Form Tags | 2 | 4.00 | 16 | 6 | 0 | 1 | 5 | 0 | 6 | 0 | 16 | 1 | 5 | -0.12 |
| CP343 | Has Schema Web Page | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.12 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CP166 | Variations making whole H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 1 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CP125 | Variations making whole A Tags | 0 | 1.10 | 5 | 2 | 0 | 0 | 5 | 0 | 2 | 0 | 1 | 1 | 0 | -0.11 |
| CP203 | Has Apple Touch Icon | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.11 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.70 | 4 | 0 | 0 | 1 | 0 | 4 | 0 | 0 | 2 | 0 | 0 | -0.10 |
| CP425 | Number of HTTPS Links | 42 | 156.10 | 462 | 82 | 0 | 462 | 172 | 330 | 101 | 70 | 134 | 58 | 152 | -0.10 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.10 |
| CP231 | Has Meta Twitter Description | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.10 |
| CP381 | Variations in Meta Descriptions | 0 | 1.80 | 4 | 2 | 0 | 4 | 3 | 4 | 0 | 3 | 0 | 0 | 2 | -0.10 |
| CP456 | Variations in Option Tags | 0 | 0.70 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 4 | 0 | 1 | -0.09 |
| CP435 | Number of Links | 42 | 159.20 | 464 | 82 | 17 | 464 | 172 | 331 | 103 | 75 | 134 | 59 | 155 | -0.09 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP491 | Variations in Value Attributes | 0 | 2.00 | 6 | 6 | 0 | 0 | 1 | 0 | 0 | 2 | 4 | 4 | 3 | -0.09 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP364 | Is OpenGraph Type Article | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.09 |
| CPXR24 | Number of P Tags | 16 | 41.10 | 111 | 23 | 2 | 89 | 38 | 111 | 42 | 0 | 33 | 24 | 49 | -0.09 |
| CP172 | Leading Variations in H4 Tags | 0 | 1.90 | 14 | 0 | 0 | 0 | 4 | 14 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.08 |
| ENT006 | Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| CP213z | Has Form | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.08 |
| CP388 | Variations in Meta Twitter Content | 3 | 0.80 | 2 | 1 | 0 | 2 | 1 | 2 | 0 | 0 | 0 | 1 | 1 | -0.07 |
| CP139 | Variations in Class Attributes | 2 | 6.50 | 22 | 1 | 1 | 7 | 22 | 5 | 0 | 0 | 10 | 17 | 2 | -0.07 |
| CP318 | Has RSS Link | 1 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.07 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CP385 | Variations in Meta OpenGraph Content | 3 | 0.80 | 2 | 1 | 0 | 2 | 1 | 2 | 0 | 0 | 0 | 1 | 1 | -0.06 |
| CP168 | Leading Variations in H3 Tags | 0 | 1.30 | 10 | 0 | 0 | 1 | 2 | 10 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP477 | Variations in Title Attributes | 1 | 32.10 | 288 | 0 | 0 | 0 | 0 | 288 | 0 | 0 | 25 | 4 | 4 | -0.05 |
| QS004 | Number of Questions In Headings | 0 | 2.10 | 8 | 2 | 0 | 3 | 1 | 8 | 0 | 0 | 6 | 0 | 1 | -0.05 |
| CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.05 |
| QS007 | Number of Questions In H3 Tags | 0 | 1.10 | 4 | 0 | 0 | 2 | 0 | 4 | 0 | 0 | 4 | 0 | 1 | -0.04 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CP356 | Variations in I Tags | 0 | 2.30 | 10 | 2 | 0 | 0 | 4 | 10 | 0 | 0 | 4 | 3 | 0 | -0.04 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP376 | Variations making whole LI Tags | 0 | 0.80 | 3 | 1 | 0 | 2 | 3 | 0 | 0 | 0 | 1 | 1 | 0 | -0.02 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP427 | Number of Images with Alt Text | 3 | 6.40 | 19 | 19 | 1 | 11 | 3 | 12 | 7 | 0 | 3 | 6 | 2 | -0.02 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.01 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| ENT008 | Entities in Meta Description Tag | 0 | 1.70 | 4 | 4 | 0 | 4 | 2 | 2 | 0 | 1 | 0 | 0 | 4 | -0.01 |
| CP466 | Variations in Pre Tags | 0 | 1.10 | 11 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP443 | Number of Rel Author Links | 0 | 0.60 | 6 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.00 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.00 |
| CP418 | Number of Forms | 1 | 2.50 | 7 | 2 | 2 | 1 | 2 | 1 | 3 | 1 | 7 | 3 | 3 | -0.00 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.00 |
