This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Saint Paul Seo #60 ne.seoquote.us
|
About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.saint paul seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.st 10, search engine 10, paul seo 10, search engine optimization 10, paul 10, seo 10, st paul 8, saint paul 7, st paul seo 6, saint paul seo 3, seo st 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.expert 10, blog 10, search engine 10, search engine optimization 10, cat 10, company 10, facebook 10, menu 10, url 10, tea 9, brand 9, linkedin 9, customer 9, digital marketing 8, minnesota 8, clients 8, client 8, minneapolis 8, st paul 8, wordpress 7, saint paul 7, social media 7, advertising 6, internet marketing 6, research 5, goal 5, visibility 5, sem 5, plugins 4, competition 4, reputation management 4, social media marketing 4, cost 4, web page 4, pricing 4, newsletter 3, viking 3, login 3, copywriting 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, paul seo expert 4, pay per click 3 Double Word LSIsearch engine 10, engine optimization 10, span class 10, div class 10, i class 10, ul class 10, paul seo 10, doctype html 10, html lang 9, page menu 9, post_type menu 9, item menu 9, li class 9, input type 9, h4 class 8, body class 8, make sure 6, div style 6, to help 6, internet marketing 6, as well 5, search engines 5, seo agency 5, png 300w 5, span style 4, p class 4, link rel 4, do not 4, online marketing 4, learn more 4, p style 4, to increase 4, ' href 3, to rank 3, first page 3, img class 3, as soon 3, to work 3, to see 3, seo agencies 3, h2 style 3, form action 3, pay per 3, no matter 3, not only 3, to make 3, img alt 3Single Word LSIsize 10, left 10, result 10, wrap 10, pan 10, area 10, child 10, mobile 10, per 10, top 10, col 10, 201 10, try 10, footer 10, lang 10, plo 10, png 10, pos 10, services 10, pre 10, page 10, full 10, low 10, small 10, ease 10, right 10, paul 10, div 10, back 10, title 10, load 10, company 10, custom 10, action 10, text 10, menu 10, url 10, doctype 10, main 10, logo 10, header 10, about 10, height 10, min 10, star 10, face 10, agency 10, facebook 10, span 10, html 10, ver 10, bottom 10, img 10, website 10, act 10, post 10, rel 10, http 10, engine 10, nav 10, local 10, body 10, alt 10, amp 10, row 10, ext 10, results 10, hidden 10, book 10, button 10, not 10, target 10, container 10, play 10, item 10, style 10, display 10, width 10, num 10, market 10, increase 10, bar 10, fix 10, search 10, seo 10, set 10, contact 10, content 10, rate 10, class 10, form 10, expert 10, https 10, sign 10, that 10, www 10, head 10, social 10, src 10, 100 10, sub 10, one 10, type 10, optimization 10, children 10, href 10, comp 10, gen 10, help 10, site 10, data 10, blog 10, tag 10, here 10, link 10, upload 9, tel 9, object 9, list 9, aren 9, uploads 9, well 9, pen 9, aria 9, lab 9, traffic 9, 200 9, input 9, 0px 9, team 9, marketing 9, center 9, start 9, time 9, enter 9, theme 9, temp 9, clear 9, del 9, post_type 9, term 9, business 9, down 9, hold 9, blank 9, mag 9, max 9, 300 9, mail 9, use 9, background 9, true 9, best 9, look 9, placeholder 9, base 9, work 9, word 9, linkedin 9, value 9, ins 9, close 9, linked 9, number 9, script 9, other 9, new 9, media 9, 000 9, default 9, call 9, name 9, non 9, now 9, what 9, phone 9, older 9, more 9, section 9, wrapper 9, inner 9, jpg 9, customer 9, sure 9, grow 9, looking 9, strong 9, icon 9, see 9, customers 9, sites 9, image 9, over 9, management 9, table 9, side 9, off 9, auto 9, box 9, them 9, email 9, this 9, desc 9, org 9, none 9, method 9, place 9, tab 9, line 9, order 8, product 8, pin 8, 211 8, pack 8, source 8, align 8, last 8, day 8, _blank 8, count 8, just 8, navigation 8, lock 8, field 8, clients 8, map 8, online 8, sizes 8, into 8, 375 8, toggle 8, add 8, article 8, end 8, srcset 8, 300w 8, 454 8, ring 8, leads 8, when 8, widget 8, rank 8, column 8, client 8, 500 8, large 8, template 8, 532 8, entry 8, disc 8, sup 8, current 8, 150 8, know 8, terms 8, lead 8, click 7, turn 7, check 7, 600 7, focus 7, block 7, even 7, php 7, 202 7, working 7, want 7, two 7, 250 7, video 7, twitter 7, primary 7, lazy 7, branding 7, info 7, nder 7, home 7, 768 7, status 7, products 7, serve 7, solution 7, noscript 7, position 7, make 7, meta 7, mid 7, 379 7, many 7, open 7, ratio 7, wordpress 7, project 7, 100vw 7, internet 7, love 7, first 7, google 7, version 7, aaa 7, label 7, 400 7, screen 7, clearfix 7, rect 7, today 7, strategy 7, where 7, next 7, color 7, submit 7, news 7, most 7, why 7, move 7, offer 7, select 7, vert 7, 521 7, 535 7, second 7, 553 7, 585 7, 104 7, thin 7, location 7, 'http 7, only 7, create 7, like 7, gif 7, after 6, policy 6, analytics 6, success 6, 605 6, 606 6, 608 6, 627 6, 'https 6, heading 6, arrow 6, 679 6, sitemap 6, css 6, advertising 6, 235 6, circle 6, items 6, 271 6, required 6, light 6, before 6, format 6, attachment 6, trans 6, mini 6, under 6, dir 6, take 6, month 6, 2020 6, 765 6, served 6, deliver 6, 776 6, 318 6, 319 6, 350 6, cover 6, 352 6, 354 6, 355 6, long 6, free 6, strategies 6, 380 6, people 6, ranking 6, speed 6, every 6, 855 6, share 6, always 6, border 6, monthly 6, 459 6, using 6, 480 6, such 6, partners 6, through 6, view 6, white 6, description 6, give 6, slide 6, nth 6, fff 6, option 6, also 6, drive 6, needs 6, false 6, 520 6, 522 6, hide 6, 543 6, 554 6, different 6, level 6, code 6, 580 6, 102 6, 109 6, 111 6, 127 6, 132 6, btn 6, key 6, started 6, single 6, 149 6, 152 6, 158 6, support 6, come 6, copy 6, date 6, sales 6, responsive 6, 1000 5, tip 5, visibility 5, pay 5, medium 5, 613 5, 617 5, 628 5, 640 5, matter 5, 651 5, 653 5, 655 5, 657 5, 658 5, question 5, 677 5, tick 5, 204 5, 209 5, 210 5, 699 5, 217 5, buttons 5, 226 5, 233 5, 234 5, state 5, element 5, dropdown 5, 245 5, 249 5, 255 5, does 5, ppc 5, 265 5, 267 5, 277 5, fixed 5, multi 5, process 5, active 5, bing 5, 700 5, questions 5, 716 5, graph 5, 722 5, 737 5, owner 5, 767 5, file 5, return 5, 793 5, 315 5, 320 5, 324 5, 328 5, 330 5, 331 5, 333 5, hour 5, 339 5, 344 5, instagram 5, 356 5, stick 5, 360 5, industry 5, 370 5, 373 5, middle 5, 397 5, guid 5, 8217 5, money 5, sidebar 5, thumb 5, year 5, building 5, quote 5, 800 5, 808 5, 811 5, learn 5, fast 5, 821 5, 823 5, 826 5, 851 5, message 5, copyright 5, 876 5, animation 5, 401 5, 887 5, 412 5, 413 5, 437 5, around 5, 453 5, 455 5, 462 5, 468 5, 469 5, 50px 5, 476 5, api 5, 493 5, iframe 5, asc 5, absolute 5, overlay 5, shop 5, sticky 5, visible 5, effect 5, enough 5, gets 5, front 5, user 5, ban 5, fit 5, 926 5, 941 5, font 5, 952 5, 955 5, 964 5, views 5, big 5, 510 5, 999 5, 515 5, 523 5, 524 5, 527 5, 531 5, 541 5, 542 5, complete 5, posts 5, 551 5, 561 5, expand 5, 573 5, 101 5, 586 5, 108 5, 113 5, engines 5, 116 5, 117 5, 118 5, edit 5, 120 5, 123 5, 134 5, 135 5, 136 5, 140 5, closed 5, 153 5, 161 5, 163 5, drop 5, 173 5, wide 5, 183 5, 187 5, 195 5, 199 5, nbsp 5, columns 5, power 5, regular 5, filter 5, should 5, thumbnail 5, core 5, category 5, solid 4, hand 4, information 4, reports 4, aside 4, 1024 4, 602 4, 604 4, 612 4, 615 4, hard 4, 619 4, 625 4, 626 4, 632 4, 634 4, 636 4, 637 4, 638 4, 641 4, carousel 4, 654 4, 656 4, 659 4, 663 4, 667 4, base64 4, 680 4, 681 4, 684 4, 203 4, 206 4, 692 4, 694 4, 696 4, 213 4, 220 4, 223 4, 224 4, 225 4, 227 4, 229 4, prev 4, ajax 4, 230 4, 232 4, worked 4, 237 4, 238 4, javascript 4, 240 4, 243 4, 246 4, 257 4, builder 4, 264 4, 270 4, 272 4, 275 4, continue 4, 281 4, 282 4, 285 4, 289 4, 294 4, 296 4, pricing 4, options 4, group 4, percent 4, plugins 4, going 4, meet 4, 703 4, 705 4, 706 4, 710 4, 723 4, 726 4, optimized 4, 734 4, 736 4, 745 4, 746 4, tablet 4, 750 4, 751 4, 757 4, 758 4, init 4, 762 4, 764 4, 766 4, 770 4, health 4, 781 4, 789 4, 307 4, feel 4, 791 4, revenue 4, 313 4, 316 4, ffffff 4, cities 4, rankings 4, 322 4, 329 4, 336 4, repeat 4, 341 4, 345 4, 346 4, 349 4, 351 4, 357 4, 376 4, fade 4, 377 4, 378 4, 387 4, 389 4, progress 4, 390 4, 395 4, maps 4, step 4, var 4, offset 4, themes 4, because 4, stop 4, 802 4, 818 4, 819 4, pinterest 4, isn 4, 842 4, 844 4, 848 4, 6px 4, choose 4, agencies 4, onload 4, 867 4, 874 4, 875 4, cell 4, 893 4, 410 4, 898 4, anchor 4, 426 4, 428 4, 429 4, rating 4, 433 4, below 4, 444 4, 445 4, 447 4, 449 4, hiring 4, attr 4, 466 4, reason 4, 470 4, 474 4, 475 4, margin 4, 481 4, 484 4, 488 4, 489 4, letter 4, embed 4, images 4, card 4, grid 4, 'text 4, cloud 4, fluid 4, 914 4, 917 4, 928 4, proven 4, 933 4, 937 4, 938 4, 939 4, 963 4, 969 4, hover 4, 970 4, 971 4, 972 4, 973 4, oven 4, 980 4, 984 4, 501 4, 502 4, 503 4, 504 4, 991 4, biz 4, 992 4, 996 4, 512 4, 516 4, index 4, 525 4, world 4, 533 4, 536 4, angle 4, 537 4, 539 4, affordable 4, break 4, 546 4, 550 4, 552 4, 555 4, author 4, plus 4, 574 4, 578 4, highly 4, 582 4, 584 4, 103 4, 588 4, 106 4, rocket 4, 110 4, 112 4, 114 4, recent 4, then 4, secondary 4, 122 4, 124 4, 126 4, 128 4, 129 4, starting 4, 130 4, 131 4, 138 4, 139 4, svg 4, pull 4, 144 4, 148 4, 155 4, details 4, query 4, 160 4, 167 4, 169 4, 171 4, 172 4, 175 4, 176 4, 178 4, 179 4, 180 4, 185 4, 186 4, 191 4, competition 4, scroll 4, feature 4, person 4, send 4, youtube 4, note 4, week 4, these 3, cdn 3, address 3, blue 3, thank 3, standard 3, powered 3, reader 3, making 3, 603 3, 607 3, 'st 3, remove 3, divider 3, 610 3, 611 3, 614 3, 623 3, 629 3, 635 3, promotional 3, 642 3, 646 3, 648 3, 650 3, 652 3, 1097 3, 662 3, 666 3, 669 3, 670 3, 671 3, 673 3, 674 3, 676 3, 678 3, everyone 3, 682 3, 686 3, 687 3, 688 3, 207 3, 5000 3, 690 3, 691 3, fullwidth 3, 693 3, 212 3, 698 3, 215 3, 216 3, 218 3, 219 3, direction 3, comments 3, 221 3, 222 3, interested 3, respond 3, 231 3, 239 3, 241 3, 244 3, 247 3, document 3, 251 3, 253 3, 254 3, 256 3, 258 3, 261 3, 263 3, 268 3, watch 3, slider 3, 276 3, 279 3, textwidget 3, 280 3, 283 3, 284 3, 286 3, 291 3, 293 3, 295 3, 297 3, xmlns 3, paid 3, shadow 3, textarea 3, taxonomy 3, three 3, niche 3, chat 3, friendly 3, 1533 3, it's 3, padding 3, mean 3, 1582 3, knowledge 3, opportunity 3, transparent 3, 1111 3, possible 3, transition 3, 701 3, 704 3, 707 3, 709 3, 713 3, 714 3, 718 3, 719 3, 2000 3, 724 3, 725 3, 728 3, 729 3, 730 3, 731 3, 735 3, 743 3, 744 3, 747 3, 748 3, 749 3, 5px 3, newsletter 3, soon 3, 754 3, 756 3, 759 3, 769 3, 772 3, 773 3, 774 3, 775 3, member 3, 779 3, may 3, could 3, 780 3, 782 3, 785 3, 302 3, 786 3, 787 3, 788 3, 306 3, 308 3, 312 3, 796 3, 314 3, 799 3, 317 3, 40px 3, sort 3, 321 3, 323 3, 325 3, 332 3, transform 3, 334 3, 335 3, exactly 3, 340 3, 343 3, 347 3, 348 3, 353 3, 358 3, 359 3, goals 3, 361 3, 362 3, 363 3, 365 3, 368 3, 369 3, 372 3, 374 3, 382 3, 383 3, stay 3, 386 3, 393 3, 396 3, 398 3, five 3, widget_text 3, update 3, admin 3, twin 3, icons 3, popup 3, comment 3, whole 3, price 3, excel 3, space 3, portfolio 3, advantage 3, performance 3, laptop 3, 1694 3, 805 3, 806 3, parallax 3, 813 3, 814 3, 816 3, photo 3, 822 3, 824 3, 828 3, couple 3, controls 3, 830 3, 834 3, 836 3, 837 3, url' 3, 841 3, 845 3, 846 3, 'send' 3, 850 3, 852 3, 853 3, 854 3, 858 3, 860 3, 863 3, 864 3, 865 3, 866 3, 868 3, release 3, 872 3, 878 3, handle 3, 402 3, 886 3, 403 3, spot 3, 404 3, 889 3, 405 3, 406 3, login 3, 890 3, 892 3, 894 3, 411 3, 414 3, 415 3, 416 3, 425 3, 427 3, 430 3, 434 3, 439 3, settings 3, touch 3, 440 3, 441 3, 442 3, 443 3, 446 3, 448 3, roi 3, 450 3, 451 3, 452 3, reload 3, 457 3, 461 3, 463 3, 464 3, 465 3, 473 3, cache 3, envelope 3, 486 3, 492 3, 494 3, 495 3, 497 3, 498 3, rss 3, 499 3, disabled 3, black 3, 021 3, featured 3, might 3, wpb_wrapper 3, 045 3, pagination 3, attract 3, canvas 3, reset 3, 150px 3, simple 3, overflow 3, both 3, important 3, inline 3, 900 3, 902 3, 908 3, bring 3, 912 3, 920 3, 923 3, 924 3, 930 3, 931 3, 934 3, 940 3, 942 3, 946 3, 948 3, 954 3, 956 3, 957 3, 958 3, wpb 3, 960 3, 961 3, 962 3, 965 3, 967 3, 20px 3, related 3, 974 3, 977 3, 978 3, 981 3, 983 3, 985 3, 987 3, 505 3, 506 3, 509 3, 994 3, four 3, 997 3, 518 3, 526 3, 529 3, navbar 3, 534 3, 540 3, 544 3, 549 3, office 3, edge 3, 557 3, 558 3, months 3, 560 3, 562 3, 563 3, 565 3, 566 3, 567 3, 571 3, total 3, control 3, 581 3, 587 3, 107 3, 592 3, 594 3, 599 3, 115 3, 119 3, 121 3, 125 3, 137 3, 141 3, 142 3, 145 3, 146 3, loader 3, 151 3, horizontal 3, 156 3, 157 3, yahoo 3, 162 3, 164 3, 165 3, 170 3, 177 3, cols 3, successful 3, 182 3, 189 3, 16px 3, 193 3, 194 3, 196 3, 197 3, dark 3, tax 3, smooth 3 |
| Factor ID | Factor Name | #60 ne.seoquote.us | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 21 | 30.30 | 38 | 29 | 37 | 28 | 23 | 38 | 28 | 30 | 38 | 29 | 23 | -0.53 |
| ENT018 | Entities in Sentences | 65 | 83.00 | 239 | 48 | 239 | 86 | 105 | 138 | 34 | 56 | 16 | 60 | 48 | -0.47 |
| CP470 | Variations in the HTML Tag | 111 | 132.50 | 305 | 128 | 305 | 35 | 71 | 246 | 39 | 133 | 233 | 94 | 41 | -0.44 |
| CP137 | Variations in the Canonical URL | 0 | 2.50 | 4 | 3 | 3 | 2 | 2 | 4 | 0 | 3 | 2 | 3 | 3 | -0.44 |
| CP468 | Number of Sentences | 18 | 56.50 | 206 | 40 | 40 | 16 | 46 | 31 | 20 | 67 | 206 | 47 | 52 | -0.42 |
| CP469 | Variations in Sentences | 8 | 25.60 | 89 | 10 | 32 | 3 | 10 | 9 | 9 | 56 | 89 | 25 | 13 | -0.42 |
| ENT001 | Entities in HTML Tag | 336 | 381.70 | 674 | 303 | 521 | 395 | 382 | 674 | 293 | 270 | 591 | 295 | 93 | -0.39 |
| CPX010 | Variations in Div Tags | 102 | 113.50 | 286 | 70 | 286 | 34 | 70 | 242 | 39 | 60 | 225 | 83 | 26 | -0.39 |
| CP492 | Word Count | 1275 | 1131.50 | 2490 | 1370 | 2490 | 781 | 928 | 1666 | 638 | 1278 | 202 | 1026 | 936 | -0.39 |
| CP492b | Unabridged Word Count | 1675 | 1386.80 | 3127 | 1662 | 3127 | 933 | 1141 | 1909 | 811 | 1664 | 228 | 1235 | 1158 | -0.38 |
| CPXX888 | Number of HTML Tags | 875 | 986.80 | 2288 | 756 | 2288 | 698 | 1195 | 1191 | 359 | 314 | 2172 | 687 | 208 | -0.35 |
| CP125 | Variations making whole A Tags | 0 | 2.50 | 9 | 5 | 1 | 9 | 1 | 3 | 1 | 2 | 2 | 1 | 0 | -0.35 |
| CP134 | Variations in Body Tag | 111 | 128.10 | 301 | 128 | 301 | 35 | 70 | 246 | 39 | 133 | 194 | 94 | 41 | -0.34 |
| QS003 | Number of Questions | 4 | 6.10 | 16 | 7 | 1 | 2 | 10 | 10 | 5 | 16 | 1 | 6 | 3 | -0.34 |
| CP129 | Variations in A Tags | 15 | 23.20 | 64 | 21 | 55 | 14 | 10 | 64 | 7 | 29 | 14 | 13 | 5 | -0.33 |
| CP465 | Variations in P Tags | 14 | 35.30 | 122 | 25 | 12 | 8 | 52 | 39 | 4 | 49 | 122 | 29 | 13 | -0.31 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.30 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.29 |
| CP455 | Number of YouTube Embeds | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.29 |
| CP425 | Number of HTTPS Links | 152 | 133.20 | 312 | 79 | 312 | 135 | 130 | 226 | 56 | 69 | 234 | 74 | 17 | -0.29 |
| CP484 | Leading Variations in Title Tag | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | -0.29 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.29 |
| CP134a | Exact Match in Body Tag | 0 | 5.40 | 40 | 0 | 0 | 1 | 0 | 40 | 0 | 0 | 13 | 0 | 0 | -0.28 |
| CP375 | Variations in LI Tags | 4 | 13.50 | 54 | 9 | 54 | 6 | 10 | 8 | 4 | 27 | 3 | 14 | 0 | -0.28 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.28 |
| CP381 | Variations in Meta Descriptions | 3 | 2.70 | 5 | 0 | 5 | 5 | 3 | 3 | 3 | 2 | 2 | 0 | 4 | -0.28 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.28 |
| CP124a | Variations in Absolute URLs | 62 | 32.80 | 110 | 43 | 4 | 5 | 11 | 110 | 13 | 28 | 91 | 17 | 6 | -0.27 |
| CP435 | Number of Links | 164 | 134.70 | 318 | 79 | 318 | 135 | 131 | 232 | 56 | 70 | 234 | 75 | 17 | -0.27 |
| CP465c | Variations in script Tags | 10 | 23.50 | 57 | 22 | 3 | 9 | 23 | 57 | 23 | 54 | 14 | 19 | 11 | -0.27 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.27 |
| CP452 | Number of Videos | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.27 |
| ENT003 | Entities in H2 Tags | 8 | 5.60 | 20 | 3 | 0 | 4 | 20 | 11 | 4 | 6 | 3 | 5 | 0 | -0.27 |
| CP127 | Variations in A Tag HREFs | 58 | 37.90 | 156 | 19 | 156 | 5 | 12 | 58 | 13 | 31 | 71 | 8 | 6 | -0.26 |
| CP157 | Variations in H1, H2, and H3 Tags | 10 | 7.70 | 16 | 7 | 6 | 5 | 2 | 16 | 5 | 14 | 3 | 10 | 9 | -0.24 |
| CP473 | Variations in Strong Tags | 6 | 8.80 | 63 | 2 | 0 | 0 | 0 | 63 | 0 | 16 | 4 | 3 | 0 | -0.24 |
| CP447 | Number of Trademarks | 0 | 0.70 | 3 | 1 | 0 | 0 | 0 | 0 | 3 | 3 | 0 | 0 | 0 | -0.24 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.70 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 1 | 2 | -0.24 |
| CP346 | Has Trademarks | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.23 |
| CP470a | Exact Match in the HTML Tag | 0 | 1.70 | 9 | 0 | 0 | 0 | 0 | 9 | 0 | 0 | 8 | 0 | 0 | -0.23 |
| CP211 | Has Domain Phrase In Content | 0 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.23 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | -0.23 |
| CPXR24 | Number of P Tags | 43 | 27.20 | 51 | 31 | 51 | 25 | 41 | 11 | 11 | 50 | 9 | 26 | 17 | -0.22 |
| CP165 | Variations in H2 Tags | 7 | 2.30 | 7 | 2 | 3 | 3 | 2 | 2 | 2 | 2 | 0 | 0 | 7 | -0.22 |
| CP153 | Variations in H1 and H2 Tags | 8 | 6.10 | 14 | 4 | 5 | 3 | 2 | 11 | 4 | 14 | 3 | 10 | 5 | -0.22 |
| CP471 | Variations in Span Tags | 11 | 16.60 | 117 | 5 | 3 | 2 | 11 | 8 | 2 | 12 | 117 | 6 | 0 | -0.22 |
| CP356 | Variations in I Tags | 0 | 2.80 | 14 | 0 | 13 | 0 | 0 | 1 | 0 | 14 | 0 | 0 | 0 | -0.21 |
| CP161 | Variations in H1-H6 Tags | 10 | 9.20 | 16 | 14 | 6 | 8 | 2 | 16 | 6 | 14 | 3 | 13 | 10 | -0.21 |
| CP386 | Variations in Meta Twitter Description | 3 | 2.00 | 5 | 0 | 0 | 5 | 3 | 3 | 3 | 2 | 0 | 0 | 4 | -0.20 |
| CP150a | Exact Match in H1 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | -0.20 |
| CP465z | Variations in Form Tags | 0 | 2.10 | 18 | 18 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP483a | Exact Match in the Title Tag | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.20 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CPXR003 | Number of Heading Tags | 33 | 24.30 | 50 | 22 | 22 | 50 | 23 | 24 | 18 | 13 | 20 | 29 | 22 | -0.19 |
| CP139 | Variations in Class Attributes | 0 | 0.90 | 4 | 2 | 4 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.60 | 2 | 1 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 2 | -0.18 |
| CP132 | Variations in Blockquote Tags | 0 | 1.10 | 11 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP133 | Variations in B Tags | 4 | 4.00 | 40 | 0 | 40 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP477 | Variations in Title Attributes | 10 | 2.80 | 12 | 0 | 0 | 0 | 0 | 1 | 2 | 12 | 5 | 8 | 0 | -0.18 |
| QS006 | Number of Questions In H2 Tags | 1 | 0.90 | 4 | 0 | 0 | 0 | 1 | 2 | 1 | 4 | 0 | 1 | 0 | -0.17 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.17 |
| CP426 | Number of Images | 20 | 24.80 | 69 | 26 | 46 | 36 | 18 | 38 | 4 | 1 | 69 | 8 | 2 | -0.16 |
| CP383 | Variations in Meta OpenGraph Description | 3 | 2.00 | 5 | 0 | 0 | 5 | 3 | 3 | 3 | 2 | 0 | 0 | 4 | -0.16 |
| CP128 | Variations in Alt Attributes | 3 | 3.90 | 9 | 9 | 2 | 0 | 0 | 8 | 6 | 0 | 6 | 6 | 2 | -0.16 |
| CPX013 | Variations in Footer Tags | 0 | 6.50 | 34 | 5 | 0 | 12 | 2 | 34 | 0 | 0 | 3 | 0 | 9 | -0.16 |
| CP232 | Has Meta Twitter Domain | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.16 |
| CP136 | Variations making whole B Tags | 0 | 0.60 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| QS011 | Title Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CPJLD172 | Has JSON-LD News Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.70 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP427 | Number of Images with Alt Text | 18 | 23.00 | 67 | 13 | 46 | 33 | 18 | 38 | 4 | 1 | 67 | 8 | 2 | -0.15 |
| QS004 | Number of Questions In Headings | 1 | 1.70 | 5 | 5 | 0 | 0 | 1 | 4 | 1 | 4 | 0 | 2 | 0 | -0.15 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 0.80 | 6 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 2 | 0 | 0 | -0.14 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP318 | Has RSS Link | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| QS012 | Headings Has Question | 1 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.14 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.14 |
| CP467 | Variations in Section Tags | 0 | 23.80 | 128 | 0 | 128 | 29 | 0 | 0 | 0 | 0 | 0 | 52 | 29 | -0.14 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.80 | 6 | 3 | 0 | 1 | 0 | 6 | 0 | 1 | 1 | 2 | 4 | -0.14 |
| CP234 | Has Meta Twitter Content | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.13 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| ENT005 | Entities in H4 Tags | 0 | 3.50 | 13 | 2 | 0 | 13 | 0 | 0 | 4 | 0 | 10 | 5 | 1 | -0.13 |
| CP481b | Word Count in Meta Description Tag | 14 | 21.70 | 28 | 24 | 21 | 27 | 24 | 24 | 28 | 19 | 24 | 0 | 26 | -0.13 |
| CP169 | Variations in H3 Tags | 2 | 1.60 | 5 | 3 | 1 | 2 | 0 | 5 | 1 | 0 | 0 | 0 | 4 | -0.13 |
| CPXR015 | Variations in Figure Tags | 0 | 1.90 | 19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 19 | 0 | 0 | -0.13 |
| CPXR018 | Variations in Nav Tags | 0 | 10.60 | 41 | 5 | 8 | 1 | 0 | 0 | 17 | 41 | 12 | 22 | 0 | -0.12 |
| CP231 | Has Meta Twitter Description | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.12 |
| CP355 | Variations in ID Attributes | 0 | 0.60 | 5 | 5 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP388 | Variations in Meta Twitter Content | 3 | 1.50 | 4 | 1 | 0 | 3 | 4 | 2 | 2 | 2 | 0 | 0 | 1 | -0.12 |
| ENT008 | Entities in Meta Description Tag | 1 | 2.70 | 8 | 1 | 4 | 8 | 0 | 3 | 5 | 0 | 6 | 0 | 0 | -0.12 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.11 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.11 |
| CP126a | Exact Match in A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP142 | Variations in Em Tags | 0 | 5.00 | 46 | 2 | 2 | 0 | 0 | 46 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.10 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.10 |
| CP451 | Number of US Phone Numbers | 4 | 5.90 | 37 | 1 | 1 | 0 | 37 | 3 | 0 | 0 | 2 | 14 | 1 | -0.09 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 2.10 | 6 | 3 | 0 | 1 | 0 | 6 | 0 | 1 | 1 | 5 | 4 | -0.09 |
| CP479ii | Title Has Sentiment Words | 1 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP479 | Title Has Sales Words | 1 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| ENT004 | Entities in H3 Tags | 2 | 2.80 | 8 | 3 | 6 | 5 | 0 | 8 | 1 | 0 | 0 | 0 | 5 | -0.09 |
| CP313 | Has Privacy Policy | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | -0.08 |
| CP152 | Variations in H1 Tags | 1 | 2.00 | 4 | 2 | 1 | 1 | 3 | 3 | 1 | 1 | 2 | 2 | 4 | -0.08 |
| CPJLD034 | Has JSON-LD BlogPosting | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP173 | Variations in H4 Tags | 0 | 1.50 | 7 | 7 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 3 | 1 | -0.08 |
| ENT007 | Entities in H6 Tags | 0 | 0.60 | 6 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.08 |
| CP376 | Variations making whole LI Tags | 0 | 0.60 | 3 | 3 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| ENT002 | Entities in H1 Tags | 3 | 1.20 | 4 | 1 | 0 | 1 | 0 | 4 | 2 | 0 | 2 | 0 | 2 | -0.07 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CPXR004 | Number of H1 Tags | 3 | 1.40 | 4 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 4 | 1 | -0.07 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | -0.07 |
| CP380 | Meta Description Length | 100 | 126.80 | 179 | 136 | 132 | 179 | 133 | 131 | 155 | 85 | 169 | 0 | 148 | -0.06 |
| CP347 | Has US Phone Number | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.06 |
| CP491 | Variations in Value Attributes | 0 | 0.80 | 6 | 0 | 0 | 0 | 6 | 2 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.06 |
| CP345 | Has Terms of Service | 1 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.05 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CPX003 | Variations in Main Tags | 0 | 5.40 | 32 | 0 | 0 | 22 | 0 | 0 | 0 | 0 | 0 | 0 | 32 | -0.04 |
| CP428 | Number of Images without Alt Text | 2 | 1.80 | 13 | 13 | 0 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.04 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.04 |
| CP130 | Variations in Article Tags | 0 | 18.30 | 76 | 0 | 0 | 8 | 0 | 76 | 14 | 75 | 10 | 0 | 0 | -0.04 |
| ENT009 | Entities in Title Tag | 1 | 2.30 | 4 | 3 | 1 | 4 | 0 | 4 | 4 | 1 | 4 | 1 | 1 | -0.04 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.50 | 7 | 7 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 3 | 1 | -0.03 |
| CPX005 | Variations in Aside Tags | 0 | 18.60 | 186 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 186 | 0 | 0 | -0.03 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.50 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 1 | 0 | -0.03 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.03 |
| CP223 | Has Meta Author | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.03 |
| CP384 | Variations in Meta OpenGraph Site Name | 2 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP225 | Has Meta Description | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.02 |
| CP418 | Number of Forms | 3 | 1.70 | 7 | 7 | 1 | 0 | 1 | 2 | 1 | 3 | 1 | 1 | 0 | -0.02 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | -0.01 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | -0.01 |
| CP481 | Variations in Title Tag | 3 | 2.40 | 4 | 1 | 3 | 3 | 4 | 3 | 2 | 2 | 3 | 2 | 1 | -0.00 |
| CP472 | Variations making whole Span Tags | 1 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.00 |
