This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Riverside Seo #12 www.adinfusion.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.riverside seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.riverside 10, riverside seo 10, seo 10 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.search engine 10, riverside 10, ott 10, company 10, facebook 10, expert 9, blog 9, brand 9, search engine optimization 9, client 9, map 9, research 8, clients 8, url 8, customer 8, keyword 7, tick 7, digital marketing 6, competition 6, industry 6, social media 6, experience 5, xml 5, social media marketing 5, california 5, brands 5, promise 4, sitemap 4, ppc 4, google maps 3, white 3, contract 3, internet marketing 3, construction 3, online marketing 3, return on investment 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.riverside seo experts 6 Double Word LSIspan class 10, div class 10, riverside seo 10, doctype html 10, p class 9, i class 9, seo expert 9, ul class 9, item menu 8, p style 8, div style 7, page menu 7, seo company 7, g class 7, post_type menu 7, input type 7, h2 class 6, html lang 6, to help 6, body class 6, social media 6, custom menu 5, h4 class 5, link rel 5, small business 5, site traffic 4, web design 4, button type 4, ' href 3, local seo 3, to provide 3, privacy policy 3, 4 col 3, best seo 3, img width 3, internet marketing 3, noopener noreferrer 3, marketing agency 3Single Word LSIgoogle 10, left 10, website 10, wrap 10, rel 10, add 10, http 10, end 10, service 10, order 10, nav 10, top 10, col 10, body 10, border 10, new 10, alt 10, try 10, footer 10, media 10, row 10, css 10, png 10, ary 10, marketing 10, align 10, view 10, pro 10, page 10, color 10, hidden 10, button 10, center 10, start 10, target 10, play 10, container 10, item 10, style 10, log 10, low 10, web 10, more 10, display 10, width 10, jpg 10, rank 10, grow 10, icon 10, search 10, seo 10, business 10, right 10, div 10, contact 10, image 10, title 10, content 10, load 10, sin 10, company 10, class 10, over 10, form 10, https 10, text 10, menu 10, doctype 10, that 10, www 10, logo 10, header 10, head 10, social 10, src 10, about 10, height 10, ste 10, email 10, star 10, face 10, none 10, type 10, href 10, agency 10, facebook 10, help 10, site 10, span 10, data 10, html 10, ver 10, bottom 10, riverside 10, here 10, img 10, line 10, link 10, cat 10, size 9, close 9, post 9, area 9, ret 9, list 9, mobile 9, number 9, block 9, businesses 9, aria 9, script 9, local 9, optimize 9, lang 9, 0px 9, default 9, team 9, call 9, results 9, full 9, ave 9, not 9, provide 9, phone 9, inner 9, san 9, clear 9, increase 9, user 9, column 9, font 9, info 9, back 9, rate 9, client 9, custom 9, home 9, expert 9, map 9, use 9, main 9, background 9, position 9, 100 9, sub 9, min 9, mit 9, key 9, experts 9, org 9, layout 9, optimization 9, toggle 9, blog 9, tag 9, linkedin 9, value 9, object 8, role 8, child 8, uploads 8, even 8, screen 8, traffic 8, 200 8, design 8, input 8, through 8, research 8, last 8, leads 8, name 8, fixed 8, show 8, video 8, rent 8, put 8, twitter 8, primary 8, small 8, wrapper 8, _blank 8, customer 8, post_type 8, see 8, term 8, test 8, digital 8, action 8, clients 8, url 8, 300 8, serve 8, true 8, box 8, online 8, them 8, quality 8, open 8, generate 8, this 8, location 8, review 8, method 8, word 8, youtube 8, tel 7, learn 7, 400 7, other 7, city 7, links 7, 000 7, consu 7, fal 7, light 7, nth 7, important 7, process 7, drive 7, take 7, hover 7, false 7, 2020 7, 500 7, select 7, large 7, template 7, stand 7, websites 7, high 7, fill 7, entry 7, noscript 7, sidebar 7, nbsp 7, indus 7, place 7, first 7, date 7, tab 7, only 7, version 6, success 6, label 6, focus 6, 'https 6, arrow 6, today 6, press 6, margin 6, styles 6, two 6, iframe 6, run 6, submit 6, description 6, news 6, way 6, required 6, plan 6, case 6, slide 6, before 6, format 6, padding 6, visit 6, dec 6, 505 6, index 6, field 6, products 6, max 6, return 6, auto 6, edge 6, reviews 6, level 6, disc 6, mailto 6, meta 6, industry 6, long 6, 150 6, desc 6, stylesheet 6, copy 6, 'http 6, these 5, xml 5, solid 5, 800 5, brands 5, 10px 5, reader 5, 600 5, well 5, copyright 5, years 5, 4px 5, rating 5, below 5, improve 5, 211 5, times 5, attr 5, advertising 5, professional 5, element 5, javascript 5, rss 5, weight 5, window 5, shadow 5, images 5, widget 5, direct 5, experience 5, group 5, fff 5, both 5, inline 5, profile 5, mind 5, 951 5, needs 5, 20px 5, just 5, break 5, 40px 5, author 5, 320 5, best 5, ranked 5, 110 5, firm 5, 117 5, btn 5, many 5, project 5, california 5, internet 5, commerce 5, speed 5, placeholder 5, children 5, noopener 5, come 5, thumb 5, dark 5, event 5, regular 5, space 5, sales 5, thumbnail 5, performance 5, reserved 4, detail 4, policy 4, 818 4, empty 4, remove 4, family 4, rgba 4, channel 4, gtm 4, srcset 4, rights 4, heading 4, industries 4, 2px 4, 229 4, companies 4, api 4, 480 4, items 4, recommend 4, 016 4, ppc 4, absolute 4, 284 4, cros 4, next 4, fas 4, card 4, enabled 4, initial 4, grid 4, built 4, mill 4, relative 4, 928 4, schema 4, transition 4, 5px 4, 576 4, 105 4, 106 4, sizes 4, based 4, 128 4, 129 4, 131 4, people 4, single 4, closed 4, 160 4, googletagmanager 4, desk 4, 100vw 4, support 4, noreferrer 4, privacy 4, normal 4, 183 4, popup 4, 192 4, 199 4, moz 4, var 4, love 4, development 4, cost 4, locations 4, don't 3, leading 3, same 3, listing 3, suite 3, dominate 3, analytics 3, delivering 3, sans 3, 846 3, 608 3, adwords 3, choose 3, medium 3, agencies 3, onload 3, 621 3, 864 3, 627 3, flow 3, share 3, question 3, 100px 3, law 3, 224 3, cache 3, 001 3, 497 3, 264 3, plugin 3, 028 3, featured 3, 032 3, 034 3, features 3, white 3, textwidget 3, 044 3, improving 3, 288 3, pagination 3, xmlns 3, textarea 3, having 3, 15px 3, 1999 3, option 3, webkit 3, attachment 3, parent 3, plugins 3, path 3, fluid 3, en_us 3, vantage 3, meet 3, 700 3, opacity 3, did 3, 7px 3, radius 3, 2000 3, conversion 3, 2018 3, management 3, 507 3, tracking 3, 512 3, ecommerce 3, angle 3, _self 3, ability 3, together 3, 315 3, 558 3, 317 3, 319 3, null 3, 103 3, irvine 3, 350 3, above 3, 119 3, 132 3, 134 3, variety 3, svg 3, 149 3, numbers 3, details 3, solutions 3, css' 3, please 3, 161 3, update 3, vertical 3, 171 3, 175 3, 182 3, 188 3, 16px 3, advertise 3, prefix 3, between 3, south 3, excel 3, assets 3, flex 3, player 3 |
| Factor ID | Factor Name | #12 adinfusion.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 43 | 26.90 | 34 | 22 | 29 | 14 | 33 | 30 | 26 | 23 | 34 | 28 | 30 | -0.53 |
| ENT004 | Entities in H3 Tags | 9 | 5.20 | 11 | 0 | 0 | 0 | 11 | 5 | 11 | 2 | 9 | 7 | 7 | -0.48 |
| CPXR003 | Number of Heading Tags | 22 | 24.90 | 43 | 23 | 14 | 3 | 25 | 43 | 37 | 18 | 37 | 23 | 26 | -0.47 |
| CP492 | Word Count | 2554 | 1269.20 | 3789 | 1712 | 681 | 135 | 1014 | 2067 | 1017 | 594 | 1057 | 626 | 3789 | -0.45 |
| CP492b | Unabridged Word Count | 3112 | 1547.10 | 4582 | 2167 | 786 | 152 | 1213 | 2634 | 1220 | 741 | 1243 | 733 | 4582 | -0.44 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.70 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.44 |
| CP426 | Number of Images | 44 | 21.70 | 47 | 17 | 17 | 7 | 22 | 21 | 21 | 10 | 33 | 22 | 47 | -0.44 |
| CP468 | Number of Sentences | 31 | 42.30 | 118 | 56 | 32 | 3 | 43 | 53 | 36 | 27 | 35 | 20 | 118 | -0.43 |
| QS003 | Number of Questions | 1 | 5.20 | 18 | 1 | 5 | 1 | 1 | 7 | 5 | 3 | 7 | 4 | 18 | -0.42 |
| CPXX888 | Number of HTML Tags | 2109 | 666.80 | 1563 | 763 | 631 | 235 | 533 | 656 | 791 | 258 | 839 | 399 | 1563 | -0.42 |
| CPXR24 | Number of P Tags | 49 | 41.30 | 91 | 53 | 44 | 2 | 19 | 80 | 26 | 28 | 57 | 13 | 91 | -0.42 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.42 |
| QS004 | Number of Questions In Headings | 0 | 2.30 | 6 | 1 | 3 | 0 | 1 | 6 | 2 | 3 | 2 | 2 | 3 | -0.41 |
| QS007 | Number of Questions In H3 Tags | 0 | 1.00 | 2 | 1 | 2 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 2 | -0.41 |
| ENT003 | Entities in H2 Tags | 1 | 4.50 | 8 | 4 | 7 | 1 | 4 | 7 | 3 | 4 | 5 | 2 | 8 | -0.40 |
| ENT018 | Entities in Sentences | 335 | 62.60 | 111 | 44 | 62 | 15 | 84 | 59 | 111 | 27 | 67 | 54 | 103 | -0.40 |
| CP169 | Variations in H3 Tags | 1 | 1.10 | 6 | 0 | 0 | 0 | 1 | 0 | 6 | 0 | 2 | 1 | 1 | -0.40 |
| ENT001 | Entities in HTML Tag | 683 | 129.90 | 221 | 129 | 125 | 42 | 221 | 100 | 207 | 60 | 138 | 102 | 175 | -0.39 |
| QS012 | Headings Has Question | 0 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.38 |
| CP465 | Variations in P Tags | 5 | 24.70 | 84 | 21 | 27 | 3 | 10 | 84 | 18 | 8 | 18 | 9 | 49 | -0.37 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 1.80 | 4 | 0 | 3 | 1 | 2 | 2 | 4 | 1 | 2 | 0 | 3 | -0.37 |
| ENT013 | Has Entities in H2 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.36 |
| CP157 | Variations in H1, H2, and H3 Tags | 4 | 4.50 | 10 | 2 | 3 | 1 | 5 | 4 | 10 | 1 | 6 | 3 | 10 | -0.35 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.70 | 2 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 2 | -0.35 |
| CP452 | Number of Videos | 0 | 1.00 | 4 | 1 | 0 | 0 | 4 | 0 | 0 | 2 | 0 | 3 | 0 | -0.34 |
| CP469 | Variations in Sentences | 3 | 12.50 | 31 | 13 | 20 | 1 | 3 | 10 | 19 | 3 | 17 | 8 | 31 | -0.34 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 2 | -0.34 |
| CP348 | Has Video | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.34 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.33 |
| CP161 | Variations in H1-H6 Tags | 4 | 5.60 | 13 | 2 | 3 | 1 | 5 | 7 | 13 | 1 | 7 | 7 | 10 | -0.33 |
| CP469a | Exact Match in Sentences | 0 | 2.40 | 7 | 3 | 7 | 1 | 2 | 1 | 4 | 1 | 2 | 0 | 3 | -0.33 |
| QS006 | Number of Questions In H2 Tags | 0 | 1.10 | 5 | 0 | 1 | 0 | 0 | 5 | 1 | 2 | 1 | 0 | 1 | -0.33 |
| CP165 | Variations in H2 Tags | 3 | 1.60 | 3 | 1 | 1 | 1 | 2 | 2 | 0 | 0 | 3 | 3 | 3 | -0.32 |
| CP125 | Variations making whole A Tags | 1 | 0.60 | 2 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | 1 | -0.32 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.31 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 2 | -0.31 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.31 |
| CP149 | Variations making whole H1 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.31 |
| ENT009 | Entities in Title Tag | 2 | 2.60 | 4 | 1 | 4 | 2 | 3 | 1 | 3 | 2 | 4 | 3 | 3 | -0.30 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 2 | -0.30 |
| CP470a | Exact Match in the HTML Tag | 1 | 5.60 | 12 | 4 | 12 | 2 | 6 | 5 | 9 | 6 | 4 | 1 | 7 | -0.30 |
| CP427 | Number of Images with Alt Text | 44 | 9.50 | 17 | 17 | 0 | 0 | 16 | 4 | 17 | 8 | 5 | 17 | 11 | -0.30 |
| CP465z | Variations in Form Tags | 2 | 0.70 | 4 | 1 | 0 | 0 | 2 | 0 | 4 | 0 | 0 | 0 | 0 | -0.30 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.80 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.30 |
| CP418 | Number of Forms | 1 | 1.30 | 3 | 1 | 1 | 0 | 1 | 1 | 3 | 0 | 2 | 3 | 1 | -0.30 |
| CP465c | Variations in script Tags | 2 | 28.10 | 69 | 41 | 26 | 24 | 42 | 28 | 18 | 7 | 69 | 3 | 23 | -0.30 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.90 | 8 | 1 | 3 | 0 | 1 | 2 | 8 | 1 | 1 | 0 | 2 | -0.30 |
| CP428 | Number of Images without Alt Text | 0 | 12.20 | 36 | 0 | 17 | 7 | 6 | 17 | 4 | 2 | 28 | 5 | 36 | -0.30 |
| CP451 | Number of US Phone Numbers | 1 | 3.30 | 7 | 3 | 4 | 0 | 5 | 1 | 4 | 1 | 7 | 3 | 5 | -0.30 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.29 |
| CP150a2 | Exact Match in H2 Tags | 1 | 0.40 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.29 |
| CP153 | Variations in H1 and H2 Tags | 3 | 3.40 | 9 | 2 | 3 | 1 | 4 | 4 | 4 | 1 | 4 | 2 | 9 | -0.29 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.29 |
| CP137 | Variations in the Canonical URL | 2 | 1.70 | 2 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 0 | 2 | -0.29 |
| CP141 | Variations in HTML Comments | 0 | 1.50 | 3 | 3 | 3 | 0 | 3 | 2 | 3 | 0 | 1 | 0 | 0 | -0.29 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 1 | 0 | 1 | -0.29 |
| CP128 | Variations in Alt Attributes | 2 | 2.70 | 9 | 1 | 0 | 0 | 7 | 2 | 5 | 2 | 1 | 9 | 0 | -0.28 |
| CP471 | Variations in Span Tags | 1 | 4.80 | 17 | 10 | 4 | 1 | 0 | 4 | 1 | 0 | 17 | 2 | 9 | -0.28 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.28 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.28 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.50 | 5 | 1 | 3 | 0 | 1 | 2 | 5 | 1 | 0 | 0 | 2 | -0.28 |
| CP470 | Variations in the HTML Tag | 194 | 107.20 | 412 | 59 | 60 | 15 | 71 | 160 | 141 | 13 | 106 | 35 | 412 | -0.27 |
| CP473 | Variations in Strong Tags | 0 | 1.90 | 4 | 0 | 4 | 0 | 3 | 3 | 0 | 0 | 4 | 1 | 4 | -0.27 |
| CP150a | Exact Match in H1 Tags | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.27 |
| CP467 | Variations in Section Tags | 55 | 10.20 | 68 | 27 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | 2 | 68 | -0.27 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.60 | 2 | 1 | 2 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | -0.27 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CPX010 | Variations in Div Tags | 180 | 82.10 | 267 | 44 | 60 | 15 | 66 | 149 | 132 | 13 | 54 | 21 | 267 | -0.26 |
| CP455 | Number of YouTube Embeds | 0 | 0.70 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 3 | 0 | -0.26 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.80 | 6 | 1 | 3 | 0 | 6 | 0 | 3 | 0 | 1 | 0 | 4 | -0.26 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.26 |
| ENT008 | Entities in Meta Description Tag | 5 | 2.70 | 6 | 2 | 4 | 0 | 0 | 6 | 3 | 1 | 4 | 3 | 4 | -0.26 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CP481 | Variations in Title Tag | 2 | 2.00 | 3 | 1 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 2 | 2 | -0.25 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.24 |
| CP124a | Variations in Absolute URLs | 3 | 36.10 | 141 | 30 | 10 | 5 | 52 | 59 | 33 | 2 | 29 | 0 | 141 | -0.24 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CP481b | Word Count in Meta Description Tag | 19 | 22.30 | 55 | 16 | 24 | 0 | 0 | 25 | 23 | 34 | 23 | 23 | 55 | -0.24 |
| CPXR002 | Number of HTML Comments | 0 | 60.20 | 211 | 44 | 28 | 25 | 64 | 161 | 33 | 6 | 211 | 28 | 2 | -0.24 |
| CP435 | Number of Links | 338 | 100.40 | 464 | 33 | 52 | 40 | 67 | 81 | 118 | 20 | 92 | 37 | 464 | -0.24 |
| CP483a | Exact Match in the Title Tag | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.24 |
| CP139 | Variations in Class Attributes | 3 | 3.00 | 15 | 0 | 0 | 4 | 0 | 3 | 1 | 0 | 15 | 5 | 2 | -0.24 |
| CP318 | Has RSS Link | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.24 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.23 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP484 | Leading Variations in Title Tag | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| CP129 | Variations in A Tags | 51 | 18.00 | 63 | 0 | 13 | 3 | 9 | 63 | 30 | 0 | 24 | 5 | 33 | -0.23 |
| CP349 | Has Vimeo Embed | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.23 |
| CP380 | Meta Description Length | 127 | 139.30 | 320 | 118 | 151 | 0 | 0 | 162 | 145 | 179 | 150 | 168 | 320 | -0.22 |
| CP231 | Has Meta Twitter Description | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.22 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CP134 | Variations in Body Tag | 191 | 101.10 | 410 | 0 | 60 | 15 | 71 | 160 | 141 | 13 | 106 | 35 | 410 | -0.22 |
| CP142 | Variations in Em Tags | 1 | 0.30 | 2 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CP381 | Variations in Meta Descriptions | 3 | 1.80 | 4 | 1 | 3 | 0 | 0 | 3 | 3 | 1 | 1 | 2 | 4 | -0.22 |
| CP228 | Has Meta Robots | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.22 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.21 |
| CP425 | Number of HTTPS Links | 325 | 83.30 | 462 | 32 | 52 | 33 | 13 | 81 | 11 | 20 | 92 | 37 | 462 | -0.21 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | -0.21 |
| CP319 | Has Schema Markup | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.21 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.21 |
| CP234 | Has Meta Twitter Content | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.20 |
| CP230 | Has Meta Twitter Cards | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.20 |
| CPXR018 | Variations in Nav Tags | 6 | 17.40 | 129 | 0 | 6 | 0 | 0 | 0 | 2 | 0 | 36 | 1 | 129 | -0.20 |
| CP133 | Variations in B Tags | 2 | 0.80 | 6 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 2 | -0.20 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 0 | 0 | -0.20 |
| ENT005 | Entities in H4 Tags | 0 | 1.50 | 5 | 0 | 0 | 0 | 0 | 0 | 5 | 3 | 3 | 4 | 0 | -0.20 |
| CPXR004 | Number of H1 Tags | 1 | 1.20 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 2 | 1 | -0.20 |
| CP211 | Has Domain Phrase In Content | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.19 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.19 |
| CP375 | Variations in LI Tags | 10 | 18.50 | 89 | 0 | 3 | 0 | 0 | 0 | 62 | 0 | 22 | 9 | 89 | -0.19 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.19 |
| CP356 | Variations in I Tags | 6 | 0.50 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 1 | 0 | -0.19 |
| CP412b | Has Email | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.18 |
| CP412 | Number of Email Addresses | 0 | 1.30 | 4 | 1 | 2 | 0 | 3 | 1 | 4 | 0 | 0 | 2 | 0 | -0.18 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.18 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.10 | 2 | 1 | 2 | 0 | 2 | 0 | 2 | 0 | 2 | 0 | 2 | -0.17 |
| ENT002 | Entities in H1 Tags | 1 | 1.50 | 3 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 3 | 1 | -0.17 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.17 |
| CP203 | Has Apple Touch Icon | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.16 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.90 | 6 | 1 | 3 | 1 | 6 | 0 | 3 | 0 | 1 | 0 | 4 | -0.16 |
| CP480 | Title Length | 57 | 58.40 | 69 | 69 | 61 | 42 | 68 | 45 | 67 | 56 | 57 | 58 | 61 | -0.16 |
| CP134a | Exact Match in Body Tag | 1 | 9.10 | 28 | 0 | 12 | 12 | 28 | 6 | 14 | 6 | 4 | 1 | 8 | -0.16 |
| CP175 | Exact Match making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CP171 | Exact Match making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CP376 | Variations making whole LI Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 1 | -0.15 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.15 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.10 | 4 | 0 | 0 | 0 | 0 | 3 | 3 | 0 | 1 | 4 | 0 | -0.15 |
| CP127 | Variations in A Tag HREFs | 124 | 30.50 | 140 | 5 | 11 | 5 | 29 | 58 | 25 | 0 | 32 | 0 | 140 | -0.15 |
| CPX003 | Variations in Main Tags | 0 | 11.10 | 59 | 59 | 52 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP130 | Variations in Article Tags | 0 | 11.80 | 39 | 0 | 39 | 6 | 0 | 34 | 0 | 8 | 31 | 0 | 0 | -0.15 |
| CP344 | Has Schema Website | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP233 | Has Meta Twitter Site | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.14 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 0 | 0 | -0.14 |
| CP481a | Word Count in Title Tag | 9 | 7.80 | 10 | 8 | 8 | 5 | 10 | 7 | 8 | 8 | 8 | 7 | 9 | -0.14 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.13 |
| CP170 | Variations making whole H4 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.13 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| ENT006 | Entities in H5 Tags | 0 | 0.60 | 3 | 0 | 0 | 0 | 0 | 3 | 3 | 0 | 0 | 0 | 0 | -0.12 |
| CP224 | Has Meta Charset | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CPX013 | Variations in Footer Tags | 0 | 23.30 | 194 | 0 | 0 | 0 | 0 | 1 | 37 | 1 | 0 | 0 | 194 | -0.12 |
| CP479b | Title Has Year | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CP173 | Variations in H4 Tags | 0 | 0.80 | 4 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 4 | 0 | -0.12 |
| CP477 | Variations in Title Attributes | 0 | 1.00 | 6 | 0 | 6 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CP126a | Exact Match in A Tags | 0 | 1.30 | 4 | 0 | 2 | 3 | 1 | 2 | 4 | 0 | 1 | 0 | 0 | -0.11 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | -0.11 |
| CP382 | Variations in Meta Keywords | 0 | 1.00 | 5 | 0 | 0 | 0 | 0 | 0 | 5 | 3 | 0 | 2 | 0 | -0.10 |
| CP472 | Variations making whole Span Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| ENT007 | Entities in H6 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP330 | Has Schema Local Business | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP227 | Has Meta Keywords | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.09 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| CP207 | Has Contact Page | 1 | 0.60 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CPX005 | Variations in Aside Tags | 0 | 3.70 | 37 | 0 | 0 | 0 | 0 | 0 | 37 | 0 | 0 | 0 | 0 | -0.08 |
| CPJLD203 | Has JSON-LD Place | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.07 |
| CP355 | Variations in ID Attributes | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.07 |
| CP152 | Variations in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP181 | Variations in H5 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.04 |
| CP479c | Title Has Top | 1 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP310 | Has OpenGraph Type | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.02 |
| CP438 | Number of Meta Keywords | 1 | 1.90 | 5 | 1 | 1 | 1 | 1 | 1 | 4 | 3 | 1 | 5 | 1 | -0.02 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.20 | 2 | 1 | 2 | 1 | 2 | 0 | 2 | 0 | 2 | 0 | 2 | -0.02 |
| CP479 | Title Has Sales Words | 1 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.02 |
| CP479ii | Title Has Sentiment Words | 1 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.02 |
