This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Richmond Seo #47 www.seoblog.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.richmond seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.richmond 10, seo 10, richmond seo 6, seo richmond 4 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, advertising 10, blog 10, richmond 10, search engine 10, search engine optimization 10, clients 9, client 9, company 9, ppc 9, digital marketing 8, expert 8, virginia 8, cat 8, customer 8, experience 7, keyword 7, social media 7, copyright 6, keywords 6, wordpress 6, information 6, reputation 5, competition 5, faq 5, pay per click 5, the web 5, reputation management 4, research 4, contract 4, inbound marketing 4, cell 4, user experience 4, online marketing 4, plugins 3, google maps 3, investment 3, credit card 3, cost 3, statistics 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.richmond seo company 3, social media management 3 Double Word LSIdoctype html 10, span class 10, div class 10, img src 9, i class 9, ul class 9, digital marketing 8, li class 8, input type 8, learn more 8, local seo 7, web design 7, p class 7, social media 7, on google 6, richmond seo 6, html lang 6, to find 6, seo company 6, nav class 5, h3 class 5, not only 5, h1 class 5, make sure 5, seo services 5, body class 5, footer class 5, seo agency 5, section class 5, h2 class 4, to work 4, performance optimized 4, is only 4, we believe 4, we also 4, to rank 4, reputation management 4, search results 4, case studies 4, be able 4, to create 4, header class 4, s not 4, email marketing 3, know that 3, form role 3, hard work 3, link rel 3, logo design 3, google maps 3, google map 3, to achieve 3, business owners 3, iframe src 3, first page 3, to see 3, to improve 3, d like 3, is not 3, we know 3, s clear 3Single Word LSItel 10, google 10, result 10, wrap 10, rel 10, pan 10, pay 10, list 10, ads 10, http 10, engine 10, service 10, per 10, other 10, ton 10, top 10, col 10, body 10, pin 10, las 10, new 10, read 10, alt 10, amp 10, footer 10, design 10, row 10, lang 10, advertising 10, let 10, app 10, png 10, services 10, ata 10, view 10, results 10, page 10, hidden 10, button 10, not 10, target 10, play 10, container 10, item 10, style 10, loc 10, low 10, web 10, more 10, width 10, wrapper 10, his 10, ease 10, _blank 10, sure 10, sea 10, how 10, search 10, seo 10, contain 10, business 10, right 10, div 10, contact 10, image 10, title 10, content 10, rate 10, class 10, over 10, custom 10, 2020 10, form 10, select 10, text 10, https 10, doctype 10, 300 10, able 10, use 10, sign 10, main 10, that 10, find 10, www 10, logo 10, header 10, head 10, src 10, social 10, 100 10, about 10, height 10, sta 10, richmond 10, them 10, min 10, one 10, this 10, orm 10, type 10, optimization 10, href 10, work 10, ott 10, help 10, site 10, span 10, data 10, blog 10, html 10, bottom 10, line 10, link 10, version 9, size 9, left 9, role 9, close 9, website 9, learn 9, end 9, mobile 9, order 9, nav 9, script 9, even 9, local 9, traffic 9, border 9, 200 9, 000 9, ppc 9, team 9, call 9, marketing 9, last 9, name 9, center 9, way 9, what 9, time 9, enter 9, los 9, nth 9, display 9, section 9, market 9, keep 9, jpg 9, visit 9, rank 9, grow 9, icon 9, set 9, down 9, info 9, some 9, back 9, client 9, company 9, home 9, very 9, don 9, clients 9, map 9, side 9, off 9, mail 9, position 9, box 9, met 9, based 9, old 9, current 9, email 9, face 9, open 9, placeholder 9, org 9, val 9, method 9, lose 9, place 9, agency 9, facebook 9, owe 9, first 9, own 9, create 9, tag 9, img 9, value 9, add 8, its 8, check 8, success 8, child 8, perform 8, better 8, businesses 8, product 8, real 8, improve 8, virginia 8, media 8, today 8, using 8, pack 8, each 8, input 8, 0px 8, two 8, found 8, thing 8, leads 8, color 8, show 8, video 8, non 8, ave 8, now 8, start 8, war 8, plan 8, phone 8, small 8, part 8, point 8, process 8, clear 8, increase 8, user 8, looking 8, see 8, customers 8, partner 8, test 8, digital 8, owner 8, big 8, action 8, menu 8, url 8, noscript 8, background 8, disc 8, make 8, online 8, brand 8, they 8, into 8, key 8, people 8, ranking 8, thin 8, organic 8, none 8, toggle 8, lead 8, date 8, only 8, like 8, person 8, ground 8, ready 8, resources 8, building 7, these 7, because 7, visibility 7, article 7, label 7, uploads 7, special 7, number 7, block 7, ever 7, city 7, roi 7, rect 7, 217 7, press 7, dropdown 7, graphic 7, through 7, run 7, align 7, ours 7, late 7, full 7, next 7, shop 7, paid 7, twitter 7, light 7, ways 7, theme 7, great 7, experience 7, hit 7, format 7, most 7, win 7, move 7, fit 7, offer 7, dev 7, term 7, column 7, words 7, font 7, graph 7, optimized 7, conversion 7, large 7, field 7, auto 7, high 7, level 7, rankings 7, true 7, best 7, cover 7, firm 7, fact 7, closed 7, 150 7, know 7, campaign 7, internet 7, drop 7, update 7, every 7, sidebar 7, come 7, sales 7, development 7, here 7, inv 7, performance 7, year 6, 800 6, keywords 6, tip 6, 600 6, hard 6, agencies 6, message 6, well 6, copyright 6, focus 6, years 6, animation 6, 400 6, srcset 6, too 6, always 6, tick 6, tool 6, working 6, specific 6, css 6, companies 6, margin 6, styles 6, where 6, ask 6, white 6, fixed 6, when 6, primary 6, widget 6, designed 6, also 6, strong 6, die 6, needs 6, searches 6, take 6, hover 6, just 6, false 6, 2019 6, 500 6, management 6, feat 6, template 6, table 6, max 6, complete 6, edge 6, reviews 6, hove 6, edit 6, then 6, mid 6, industry 6, long 6, experts 6, wordpress 6, maps 6, once 6, location 6, feature 6, eap 6, dark 6, should 6, track 6, without 5, require 5, 805 5, hand 5, good 5, trust 5, searching 5, understand 5, driven 5, 4px 5, industries 5, arrow 5, pages 5, law 5, touch 5, less 5, 2px 5, locate 5, 229 5, prev 5, professional 5, 231 5, cta 5, pop 5, 496 5, 255 5, default 5, does 5, iframe 5, things 5, overlay 5, submit 5, description 5, case 5, slide 5, card 5, study 5, enterprise 5, lot 5, before 5, visible 5, done 5, important 5, opener 5, why 5, san 5, ltr 5, third 5, front 5, parent 5, bad 5, going 5, competitive 5, national 5, dir 5, getting 5, publish 5, 504 5, fort 5, else 5, 512 5, made 5, index 5, being 5, 521 5, 526 5, works 5, products 5, 534 5, 536 5, may 5, 549 5, while 5, includes 5, 333 5, 579 5, 104 5, 106 5, 108 5, sizes 5, 115 5, goals 5, unique 5, 128 5, 129 5, believe 5, sup 5, fade 5, btn 5, manager 5, started 5, reputation 5, 100vw 5, successful 5, wide 5, 188 5, competition 5, presence 5, guide 5, profession 5, goal 5, var 5, push 5, self 5, space 5, studies 5, match 5, follow 5, half 4, owners 4, would 4, xml 4, reserved 4, much 4, hosting 4, achieve 4, 1000 4, aspect 4, address 4, controls 4, analytics 4, sans 4, users 4, volume 4, 6px 4, inbound 4, 611 4, 634 4, gtm 4, 646 4, rights 4, heading 4, php 4, screen 4, lets 4, whether 4, sitemap 4, 204 4, were 4, around 4, effective 4, times 4, engage 4, 228 4, 50px 4, api 4, element 4, want 4, 497 4, 498 4, think 4, chart 4, slider 4, 038 4, those 4, budget 4, weight 4, short 4, hee 4, three 4, embed 4, generation 4, give 4, images 4, sticky 4, lazy 4, methods 4, organization 4, tell 4, used 4, potential 4, fff 4, both 4, job 4, percent 4, profit 4, inline 4, bring 4, campaigns 4, knowledge 4, pass 4, active 4, personal 4, schema 4, branding 4, searched 4, helps 4, desktop 4, 501 4, 505 4, 506 4, 508 4, helping 4, tablet 4, 517 4, ups 4, 527 4, begin 4, deliver 4, world 4, 531 4, 533 4, health 4, hide 4, corporate 4, 546 4, posts 4, 553 4, 555 4, 558 4, different 4, selected 4, fill 4, 563 4, 569 4, 574 4, 576 4, repeat 4, consumer 4, 581 4, 101 4, 586 4, 102 4, 588 4, 589 4, logos 4, 351 4, recent 4, 120 4, quality 4, 122 4, boost 4, 138 4, svg 4, many 4, 142 4, increasing 4, story 4, invest 4, 152 4, generate 4, please 4, 166 4, googletagmanager 4, idea 4, proper 4, 170 4, 172 4, normal 4, money 4, osx 4, stylesheet 4, nbsp 4, scroll 4, love 4, internal 4, columns 4, range 4, course 4, power 4, regular 4, visitors 4, award 4, locations 4, exception 3, don't 3, tock 3, near 3, nova 3, solid 3, investment 3, community 3, example 3, after 3, yours 3, got 3, 601 3, 602 3, 603 3, 604 3, 605 3, 606 3, adwords 3, provider 3, divider 3, 612 3, 615 3, lines 3, family 3, 628 3, rgba 3, education 3, 630 3, 636 3, 637 3, 638 3, we've 3, 645 3, conversions 3, matter 3, isn't 3, healthcare 3, 'https 3, speak 3, opportunities 3, regard 3, upon 3, etc 3, everyone 3, already 3, rob 3, 230 3, locally 3, 238 3, state 3, shopping 3, cache 3, 480 3, 242 3, 486 3, 489 3, offering 3, items 3, nofollow 3, document 3, another 3, 493 3, 494 3, worth 3, 495 3, 254 3, 499 3, disabled 3, retention 3, black 3, partners 3, absolute 3, had 3, 274 3, bold 3, 282 3, overall 3, employees 3, away 3, hours 3, yes 3, leader 3, textarea 3, required 3, far 3, options 3, lazyload 3, means 3, shopify 3, simple 3, major 3, few 3, keeps 3, created 3, billion 3, padding 3, amount 3, say 3, enough 3, organizations 3, snippet 3, plugins 3, path 3, record 3, easy 3, firms 3, breadcrumbs 3, comes 3, panel 3, mind 3, meet 3, 941 3, 700 3, prior 3, talk 3, which 3, 2000 3, never 3, however 3, counter 3, 507 3, 5px 3, 509 3, tracking 3, 513 3, 515 3, latin 3, 519 3, odd 3, 523 3, 525 3, 530 3, 532 3, stream 3, 777 3, ecommerce 3, 535 3, 539 3, everything 3, forward 3, 541 3, 3px 3, return 3, 554 3, 556 3, 559 3, relevant 3, 561 3, 565 3, 567 3, 568 3, 571 3, 330 3, 575 3, highly 3, chance 3, 580 3, 582 3, 583 3, 587 3, 103 3, 1px 3, rocket 3, 590 3, 593 3, 594 3, 360 3, something 3, accept 3, meta 3, global 3, seen 3, 134 3, 139 3, detroit 3, though 3, makes 3, store 3, stay 3, single 3, appear 3, inside 3, awareness 3, 168 3, 8217 3, support 3, doing 3, vertical 3, 171 3, commerce 3, speed 3, 179 3, 187 3, popup 3, endif 3, 190 3, moz 3, still 3, agree 3, geo 3, event 3, assets 3, efforts 3, send 3, youtube 3, gif 3, scale 3, public 3, flex 3, growth 3 |
| Factor ID | Factor Name | #47 seoblog.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 30 | 28.30 | 36 | 31 | 25 | 30 | 19 | 18 | 28 | 32 | 34 | 36 | 30 | -0.43 |
| CP468 | Number of Sentences | 79 | 51.50 | 113 | 53 | 57 | 33 | 17 | 11 | 78 | 45 | 113 | 92 | 16 | -0.34 |
| ENT009 | Entities in Title Tag | 2 | 2.40 | 4 | 2 | 1 | 2 | 3 | 3 | 3 | 2 | 2 | 2 | 4 | -0.30 |
| ENT018 | Entities in Sentences | 80 | 80.90 | 145 | 68 | 81 | 66 | 38 | 16 | 112 | 145 | 118 | 71 | 94 | -0.30 |
| CP469 | Variations in Sentences | 23 | 15.40 | 38 | 10 | 35 | 10 | 2 | 2 | 26 | 18 | 12 | 38 | 1 | -0.29 |
| CPX013 | Variations in Footer Tags | 0 | 6.90 | 30 | 1 | 0 | 3 | 1 | 4 | 8 | 8 | 4 | 30 | 10 | -0.27 |
| ENT008 | Entities in Meta Description Tag | 2 | 3.00 | 8 | 6 | 1 | 0 | 1 | 5 | 3 | 2 | 1 | 3 | 8 | -0.26 |
| CPXR003 | Number of Heading Tags | 38 | 23.70 | 50 | 43 | 1 | 1 | 15 | 11 | 28 | 20 | 39 | 29 | 50 | -0.26 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.26 |
| CP467 | Variations in Section Tags | 62 | 11.00 | 32 | 0 | 0 | 20 | 3 | 9 | 0 | 32 | 31 | 0 | 15 | -0.26 |
| CP149 | Variations making whole H1 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP492 | Word Count | 1772 | 1248.90 | 2067 | 2067 | 890 | 909 | 442 | 378 | 1846 | 1737 | 2003 | 1425 | 792 | -0.25 |
| CP492b | Unabridged Word Count | 2131 | 1513.70 | 2634 | 2634 | 1020 | 1128 | 509 | 456 | 2248 | 2003 | 2503 | 1694 | 942 | -0.24 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| QS006 | Number of Questions In H2 Tags | 0 | 1.40 | 5 | 5 | 0 | 0 | 0 | 0 | 4 | 2 | 3 | 0 | 0 | -0.23 |
| CP158 | Variations making whole H1-H6 Tags | 2 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP159 | Exact Match making whole H1-H6 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CPXR24 | Number of P Tags | 22 | 29.20 | 80 | 80 | 0 | 28 | 16 | 11 | 20 | 48 | 18 | 46 | 25 | -0.22 |
| QS003 | Number of Questions | 12 | 7.20 | 31 | 7 | 7 | 4 | 1 | 1 | 5 | 31 | 9 | 5 | 2 | -0.22 |
| CP412 | Number of Email Addresses | 2 | 1.30 | 5 | 1 | 0 | 0 | 0 | 5 | 2 | 0 | 4 | 1 | 0 | -0.22 |
| ENT005 | Entities in H4 Tags | 7 | 3.00 | 16 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 10 | 16 | -0.22 |
| CPXR018 | Variations in Nav Tags | 0 | 12.80 | 76 | 0 | 0 | 0 | 2 | 0 | 0 | 76 | 2 | 48 | 0 | -0.21 |
| CP132 | Variations in Blockquote Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| ENT001 | Entities in HTML Tag | 140 | 297.40 | 853 | 133 | 433 | 192 | 107 | 102 | 179 | 290 | 853 | 206 | 479 | -0.21 |
| CP412b | Has Email | 1 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.20 |
| CP469a | Exact Match in Sentences | 0 | 0.70 | 2 | 1 | 2 | 0 | 0 | 0 | 2 | 1 | 1 | 0 | 0 | -0.19 |
| CP483a | Exact Match in the Title Tag | 1 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | -0.19 |
| CP233 | Has Meta Twitter Site | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.19 |
| CP150 | Exact Match making whole H1 Tags | 1 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CP435 | Number of Links | 52 | 93.20 | 288 | 81 | 116 | 35 | 50 | 43 | 38 | 288 | 55 | 91 | 135 | -0.18 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.18 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.18 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | -0.18 |
| CP139 | Variations in Class Attributes | 0 | 0.40 | 3 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP470a | Exact Match in the HTML Tag | 7 | 2.60 | 10 | 5 | 2 | 0 | 0 | 0 | 10 | 3 | 5 | 0 | 1 | -0.18 |
| CP465 | Variations in P Tags | 24 | 19.20 | 84 | 84 | 0 | 19 | 4 | 10 | 30 | 22 | 6 | 13 | 4 | -0.17 |
| ENT003 | Entities in H2 Tags | 5 | 5.10 | 16 | 7 | 0 | 0 | 1 | 1 | 12 | 7 | 16 | 3 | 4 | -0.17 |
| CP129 | Variations in A Tags | 12 | 18.50 | 63 | 63 | 23 | 5 | 2 | 8 | 6 | 50 | 5 | 20 | 3 | -0.17 |
| CP133 | Variations in B Tags | 6 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | -0.17 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.17 |
| CP231 | Has Meta Twitter Description | 1 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.16 |
| CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.16 |
| CP425 | Number of HTTPS Links | 51 | 88.80 | 288 | 81 | 114 | 1 | 48 | 41 | 38 | 288 | 54 | 88 | 135 | -0.15 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.15 |
| CP470 | Variations in the HTML Tag | 115 | 85.30 | 189 | 160 | 189 | 31 | 9 | 33 | 76 | 126 | 66 | 143 | 20 | -0.15 |
| CPXX888 | Number of HTML Tags | 542 | 615.00 | 1092 | 656 | 642 | 446 | 409 | 491 | 380 | 804 | 1092 | 527 | 703 | -0.15 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP134a | Exact Match in Body Tag | 27 | 3.10 | 10 | 6 | 2 | 0 | 0 | 0 | 10 | 4 | 7 | 0 | 2 | -0.15 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.14 |
| CP465c | Variations in script Tags | 16 | 11.60 | 28 | 28 | 25 | 10 | 4 | 10 | 11 | 1 | 8 | 11 | 8 | -0.14 |
| CP380 | Meta Description Length | 156 | 162.10 | 325 | 167 | 146 | 0 | 156 | 325 | 238 | 140 | 133 | 136 | 180 | -0.14 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP426 | Number of Images | 6 | 21.70 | 74 | 21 | 0 | 37 | 7 | 5 | 7 | 18 | 74 | 12 | 36 | -0.14 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.13 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP142 | Variations in Em Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP134 | Variations in Body Tag | 115 | 85.30 | 189 | 160 | 189 | 31 | 9 | 33 | 76 | 126 | 66 | 143 | 20 | -0.13 |
| ENT004 | Entities in H3 Tags | 1 | 2.80 | 9 | 4 | 0 | 0 | 9 | 1 | 3 | 2 | 0 | 4 | 5 | -0.13 |
| CP451 | Number of US Phone Numbers | 2 | 2.50 | 8 | 1 | 1 | 0 | 2 | 8 | 1 | 5 | 2 | 3 | 2 | -0.13 |
| CP159a | Exact Match in H1-H6 Tags | 3 | 0.80 | 3 | 2 | 0 | 0 | 0 | 0 | 3 | 1 | 2 | 0 | 0 | -0.13 |
| CP375 | Variations in LI Tags | 12 | 7.40 | 45 | 0 | 0 | 0 | 1 | 3 | 3 | 45 | 6 | 13 | 3 | -0.13 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.12 |
| CP428 | Number of Images without Alt Text | 6 | 12.20 | 64 | 17 | 0 | 33 | 4 | 1 | 0 | 0 | 64 | 0 | 3 | -0.12 |
| QS004 | Number of Questions In Headings | 6 | 1.70 | 6 | 6 | 0 | 0 | 0 | 1 | 4 | 2 | 3 | 1 | 0 | -0.12 |
| CP150a2 | Exact Match in H2 Tags | 1 | 0.60 | 3 | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 2 | 0 | 0 | -0.12 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.12 |
| CP124a | Variations in Absolute URLs | 53 | 19.80 | 62 | 59 | 7 | 1 | 2 | 15 | 12 | 7 | 28 | 62 | 5 | -0.12 |
| CPX010 | Variations in Div Tags | 96 | 65.40 | 149 | 149 | 76 | 31 | 8 | 31 | 76 | 60 | 62 | 141 | 20 | -0.11 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.11 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.11 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP386 | Variations in Meta Twitter Description | 0 | 0.70 | 3 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 | 0 | 3 | -0.11 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP150a | Exact Match in H1 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.10 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP427 | Number of Images with Alt Text | 0 | 9.50 | 33 | 4 | 0 | 4 | 3 | 4 | 7 | 18 | 10 | 12 | 33 | -0.09 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.09 |
| ENT002 | Entities in H1 Tags | 1 | 1.00 | 2 | 1 | 1 | 1 | 1 | 0 | 1 | 2 | 0 | 2 | 1 | -0.09 |
| CP481 | Variations in Title Tag | 2 | 1.70 | 3 | 2 | 2 | 3 | 1 | 1 | 2 | 2 | 2 | 0 | 2 | -0.09 |
| CP481b | Word Count in Meta Description Tag | 29 | 27.30 | 53 | 27 | 25 | 0 | 27 | 53 | 42 | 25 | 27 | 21 | 26 | -0.09 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP128 | Variations in Alt Attributes | 0 | 2.50 | 8 | 2 | 0 | 8 | 0 | 1 | 6 | 0 | 0 | 8 | 0 | -0.08 |
| CP472 | Variations making whole Span Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 1 | 1 | -0.08 |
| ENT007 | Entities in H6 Tags | 0 | 1.20 | 9 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | -0.08 |
| CP388 | Variations in Meta Twitter Content | 0 | 0.80 | 2 | 0 | 0 | 0 | 1 | 1 | 2 | 0 | 2 | 0 | 2 | -0.08 |
| CPXR002 | Number of HTML Comments | 1 | 43.20 | 161 | 161 | 19 | 2 | 1 | 19 | 119 | 6 | 14 | 89 | 2 | -0.08 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP474 | Variations making whole Strong Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| CP447 | Number of Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CPX003 | Variations in Main Tags | 0 | 9.30 | 58 | 0 | 0 | 25 | 0 | 0 | 0 | 0 | 58 | 0 | 10 | -0.07 |
| CP165 | Variations in H2 Tags | 7 | 0.90 | 3 | 1 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.07 |
| CP228 | Has Meta Robots | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | -0.07 |
| QS012 | Headings Has Question | 1 | 0.60 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.07 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.07 |
| CP232 | Has Meta Twitter Domain | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.07 |
| CP471 | Variations in Span Tags | 0 | 3.10 | 10 | 4 | 0 | 4 | 0 | 10 | 4 | 0 | 1 | 7 | 1 | -0.07 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.07 |
| CP478 | Title Has Question Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP168 | Leading Variations in H3 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.07 |
| CP364 | Is OpenGraph Type Article | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.07 |
| CP173 | Variations in H4 Tags | 9 | 0.60 | 3 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 3 | -0.06 |
| CP224 | Has Meta Charset | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP481a | Word Count in Title Tag | 5 | 8.50 | 10 | 7 | 10 | 9 | 8 | 9 | 8 | 7 | 9 | 9 | 9 | -0.05 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP127 | Variations in A Tag HREFs | 40 | 18.50 | 58 | 58 | 26 | 0 | 1 | 4 | 7 | 49 | 4 | 31 | 5 | -0.05 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.40 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP313 | Has Privacy Policy | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.05 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP418 | Number of Forms | 0 | 1.20 | 4 | 1 | 1 | 0 | 2 | 0 | 1 | 2 | 4 | 1 | 0 | -0.04 |
| CP310 | Has OpenGraph Type | 1 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.04 |
| CP220 | Has HREF Lang | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.04 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 4 | 1.20 | 4 | 2 | 0 | 1 | 0 | 1 | 4 | 0 | 3 | 0 | 1 | -0.04 |
| CP424 | Number of HREF Lang Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP465z | Variations in Form Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | -0.03 |
| CP153 | Variations in H1 and H2 Tags | 4 | 3.90 | 10 | 4 | 2 | 1 | 0 | 3 | 10 | 6 | 8 | 2 | 3 | -0.03 |
| CPX005 | Variations in Aside Tags | 0 | 3.50 | 35 | 0 | 0 | 0 | 0 | 0 | 0 | 35 | 0 | 0 | 0 | -0.03 |
| CP130 | Variations in Article Tags | 0 | 17.70 | 49 | 34 | 0 | 0 | 0 | 0 | 49 | 46 | 29 | 19 | 0 | -0.03 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.03 |
| CP484 | Leading Variations in Title Tag | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.02 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CP157 | Variations in H1, H2, and H3 Tags | 6 | 4.60 | 12 | 4 | 2 | 1 | 0 | 4 | 12 | 6 | 8 | 4 | 5 | -0.02 |
| CP177 | Variations in H4-H6 Tags | 9 | 0.90 | 3 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 3 | -0.02 |
| CP381 | Variations in Meta Descriptions | 1 | 1.60 | 3 | 3 | 3 | 0 | 0 | 3 | 1 | 1 | 2 | 0 | 3 | -0.02 |
| CP161 | Variations in H1-H6 Tags | 15 | 5.50 | 14 | 7 | 2 | 1 | 0 | 4 | 14 | 6 | 8 | 5 | 8 | -0.02 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP356 | Variations in I Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP479g | Title Has Free | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP352 | Has YouTube Embed | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.01 |
| CP348 | Has Video | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.01 |
| CP141 | Variations in HTML Comments | 0 | 1.60 | 3 | 2 | 0 | 0 | 0 | 3 | 3 | 0 | 3 | 3 | 2 | -0.01 |
| CP160 | Leading Variations in H1-H6 Tags | 5 | 1.20 | 4 | 2 | 0 | 1 | 0 | 1 | 4 | 0 | 3 | 0 | 1 | -0.00 |
| CP477 | Variations in Title Attributes | 0 | 4.80 | 39 | 3 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 39 | 0 | -0.00 |
| CP457 | Variations making whole Option Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 0.70 | 3 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 2 | 0 | 3 | -0.00 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CP480 | Title Length | 31 | 56.90 | 72 | 44 | 56 | 57 | 57 | 64 | 54 | 47 | 52 | 66 | 72 | -0.00 |
