This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Pittsburgh Seo #83 www.higherimages.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.pittsburgh seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.pittsburgh 10, pittsburgh seo 10, seo 10 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, https 10, search engine 10, search engine optimization 10, company 10, pittsburgh 10, url 10, clients 9, social media 9, facebook 9, customer 9, digital marketing 8, blog 8, keyword 8, brand 8, internet 8, social media marketing 7, expert 6, pittsburgh seo services 6, internet marketing 6, sem 6, money 6, competition 5, reputation management 5, feedback 5, contract 5, pay per click 5, ppc 5, online marketing 5, keywords 4, wordpress 4, advertising 4, research 4, pennsylvania 4, youtube 4, information 4, price 3, b2b 3, cost 3, technology 3, consultant 3, pittsburgh seo magician 3, google analytics 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, pittsburgh seo services 6, social media management 4 Double Word LSIsearch engine 10, engine optimization 10, span class 10, pittsburgh seo 10, doctype html 10, web design 9, social media 9, html lang 9, div class 9, 1 class 8, img src 8, i class 8, input type 8, ul class 7, img class 6, li class 6, internet marketing 6, iframe src 6, to rank 5, first page 5, h1 class 5, t only 5, on google 5, form action 5, marketing agency 5, we help 4, ' href 4, to find 4, widget widget_text 4, p class 4, button type 4, css' href 4, css' media 4, link rel 4, 12 col 4, t just 4, learn more 3, body data 3, p style 3, 4 col 3Single Word LSIrank 10, google 10, size 10, icon 10, search 10, seo 10, website 10, business 10, div 10, post 10, rel 10, image 10, http 10, engine 10, end 10, company 10, class 10, home 10, form 10, service 10, https 10, oct 10, mar 10, url 10, doctype 10, body 10, that 10, www 10, traffic 10, alt 10, header 10, footer 10, media 10, head 10, design 10, row 10, src 10, about 10, companies 10, height 10, png 10, services 10, marketing 10, name 10, page 10, hidden 10, button 10, not 10, pittsburgh 10, org 10, none 10, type 10, when 10, optimization 10, href 10, method 10, style 10, web 10, help 10, site 10, width 10, span 10, data 10, html 10, ver 10, img 10, link 10, left 9, how 9, right 9, contact 9, area 9, visibility 9, title 9, content 9, client 9, custom 9, action 9, text 9, order 9, nav 9, don 9, clients 9, top 9, col 9, new 9, true 9, amp 9, lang 9, social 9, online 9, professional 9, min 9, email 9, results 9, this 9, know 9, now 9, way 9, mon 9, put 9, work 9, come 9, more 9, facebook 9, first 9, date 9, only 9, most 9, here 9, jpg 9, customer 9, dec 8, bar 8, tec 8, object 8, role 8, set 8, wrap 8, list 8, load 8, just 8, management 8, aria 8, script 8, other 8, local 8, menu 8, main 8, find 8, background 8, best 8, 100 8, brand 8, they 8, app 8, them 8, input 8, view 8, keyword 8, internet 8, submit 8, video 8, center 8, target 8, what 8, container 8, twitter 8, item 8, phone 8, widget 8, agency 8, display 8, own 8, section 8, blog 8, tag 8, group 8, value 8, _blank 8, also 8, build 8, post_type 7, require 7, strong 7, term 7, customers 7, info 7, take 7, mobile 7, 2020 7, uploads 7, businesses 7, template 7, city 7, product 7, max 7, off 7, logo 7, 200 7, position 7, engines 7, items 7, many 7, people 7, align 7, show 7, description 7, ical 7, time 7, required 7, oss 7, primary 7, ways 7, linkedin 7, clear 7, user 7, fit 6, version 6, sale 6, font 6, branding 6, needs 6, its 6, article 6, success 6, getting 6, label 6, publish 6, there 6, expert 6, 412 6, 'https 6, share 6, change 6, hide 6, 300 6, php 6, return 6, pages 6, feed 6, rows 6, press 6, based 6, each 6, nofollow 6, global 6, default 6, current 6, iframe 6, free 6, strategies 6, 039 6, plan 6, noopener 6, self 6, small 6, development 6, offer 5, active 5, reserved 5, drive 5, sep 5, mini 5, column 5, graph 5, 2019 5, copyright 5, caption 5, navigation 5, block 5, login 5, whether 5, links 5, level 5, plus 5, noscript 5, css 5, using 5, styles 5, long 5, found 5, btn 5, 150 5, those 5, textwidget 5, widget_text 5, next 5, changes 5, placeholder 5, llc 5, embed 5, event 5, include 5, toggle 5, feb 5, used 5, 'text 5, visible 5, format 5, done 5, banner 5, responsive 5, plugins 4, xml 4, easy 4, en_us 4, much 4, schema 4, comes 4, close 4, connect 4, learn 4, staff 4, keywords 4, aside 4, searching 4, notice 4, 2016 4, family 4, 'all' 4, large 4, status 4, rights 4, table 4, may 4, 'stylesheet' 4, optimize 4, entry 4, were 4, control 4, collapse 4, prev 4, expertise 4, cta 4, meta 4, into 4, listings 4, plugin 4, wordpress 4, offers 4, css' 4, support 4, updated 4, hire 4, noreferrer 4, nov 4, icons 4, window 4, terms 4, webpage 4, presence 4, creative 4, consultation 4, valuable 4, few 4, person 4, youtube 4, gif 4, flex 4, simply 4, tooltip 3, properly 3, profile 3, jpg' 3, targeted 3, address 3, possible 3, thu 3, questions 3, generated 3, optimized 3, origin 3, locale 3, fri 3, gtm 3, navbar 3, stream 3, everything 3, constant 3, utf 3, sort 3, relevant 3, today 3, consumer 3, instagram 3, cache 3, dropdown 3, hentry 3, 247 3, must 3, boost 3, rss 3, 015 3, rsssl 3, manager 3, 144 3, experts 3, available 3, 038 3, might 3, aug 3, googletagmanager 3, fixed 3, 150x150 3, textarea 3, var 3, wed 3, editor 3, means 3, resource 3, both 3, efforts 3, keep 3, ready 3, inline 3 |
| Factor ID | Factor Name | #83 higherimages.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | -0.31 |
| QS012 | Headings Has Question | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.30 |
| QS004 | Number of Questions In Headings | 0 | 1.50 | 6 | 1 | 0 | 1 | 1 | 2 | 1 | 2 | 1 | 0 | 6 | -0.29 |
| CP124a | Variations in Absolute URLs | 4 | 32.10 | 85 | 8 | 19 | 59 | 44 | 11 | 30 | 28 | 85 | 0 | 37 | -0.28 |
| CPX010 | Variations in Div Tags | 114 | 98.00 | 214 | 59 | 214 | 131 | 72 | 64 | 37 | 146 | 110 | 13 | 134 | -0.27 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.26 |
| CP470 | Variations in the HTML Tag | 120 | 111.00 | 247 | 59 | 247 | 131 | 92 | 75 | 82 | 152 | 115 | 13 | 144 | -0.26 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.90 | 2 | 2 | 1 | 0 | 2 | 1 | 0 | 0 | 1 | 0 | 2 | -0.26 |
| CP474 | Variations making whole Strong Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.24 |
| CP161 | Variations in H1-H6 Tags | 1 | 7.00 | 19 | 9 | 8 | 5 | 3 | 9 | 5 | 7 | 5 | 0 | 19 | -0.23 |
| ENT000a | Number of Entities Used | 37 | 32.60 | 55 | 26 | 44 | 38 | 21 | 34 | 36 | 35 | 25 | 12 | 55 | -0.23 |
| CP468 | Number of Sentences | 8 | 42.70 | 89 | 50 | 21 | 50 | 46 | 43 | 24 | 67 | 25 | 12 | 89 | -0.23 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| ENT005 | Entities in H4 Tags | 0 | 5.30 | 23 | 1 | 0 | 0 | 0 | 6 | 8 | 23 | 3 | 0 | 12 | -0.22 |
| CP129 | Variations in A Tags | 7 | 20.70 | 60 | 6 | 60 | 17 | 15 | 13 | 13 | 49 | 14 | 2 | 18 | -0.22 |
| CP473 | Variations in Strong Tags | 0 | 2.80 | 8 | 8 | 0 | 8 | 0 | 3 | 4 | 2 | 2 | 0 | 1 | -0.21 |
| CP375 | Variations in LI Tags | 6 | 12.00 | 33 | 0 | 32 | 4 | 13 | 14 | 33 | 9 | 4 | 0 | 11 | -0.21 |
| CPXR015 | Variations in Figure Tags | 0 | 2.70 | 27 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 27 | -0.21 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.40 | 2 | 1 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.60 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.20 |
| CP469 | Variations in Sentences | 4 | 14.70 | 27 | 19 | 3 | 21 | 16 | 18 | 11 | 26 | 4 | 2 | 27 | -0.20 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.20 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.20 |
| ENT001 | Entities in HTML Tag | 467 | 568.20 | 1680 | 477 | 1680 | 457 | 200 | 328 | 274 | 857 | 582 | 47 | 780 | -0.20 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.19 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.19 |
| CP452 | Number of Videos | 0 | 0.60 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 1 | 0 | 1 | -0.19 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.19 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.19 |
| CP223 | Has Meta Author | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.19 |
| CP348 | Has Video | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.19 |
| CP157 | Variations in H1, H2, and H3 Tags | 1 | 5.60 | 16 | 9 | 8 | 5 | 3 | 6 | 5 | 1 | 3 | 0 | 16 | -0.19 |
| CP134 | Variations in Body Tag | 120 | 110.70 | 244 | 59 | 244 | 131 | 92 | 75 | 82 | 152 | 115 | 13 | 144 | -0.19 |
| CPXR003 | Number of Heading Tags | 2 | 24.60 | 68 | 19 | 22 | 16 | 7 | 29 | 27 | 48 | 10 | 0 | 68 | -0.19 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.20 | 5 | 5 | 0 | 3 | 0 | 0 | 0 | 1 | 1 | 0 | 2 | -0.18 |
| CP153 | Variations in H1 and H2 Tags | 1 | 3.90 | 10 | 8 | 3 | 0 | 3 | 6 | 5 | 1 | 3 | 0 | 10 | -0.18 |
| CP165 | Variations in H2 Tags | 3 | 2.10 | 5 | 2 | 4 | 4 | 1 | 1 | 0 | 0 | 2 | 2 | 5 | -0.18 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| ENT003 | Entities in H2 Tags | 2 | 4.50 | 19 | 8 | 1 | 0 | 4 | 8 | 3 | 0 | 2 | 0 | 19 | -0.18 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.70 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 2 | 1 | 0 | 1 | -0.18 |
| CP127 | Variations in A Tag HREFs | 64 | 32.70 | 139 | 0 | 139 | 26 | 44 | 8 | 34 | 16 | 40 | 0 | 20 | -0.18 |
| CP133 | Variations in B Tags | 0 | 1.40 | 14 | 0 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP455 | Number of YouTube Embeds | 0 | 0.60 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 1 | 0 | 1 | -0.17 |
| CP347 | Has US Phone Number | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.17 |
| CP352 | Has YouTube Embed | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.17 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.80 | 3 | 2 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 3 | -0.17 |
| CP492b | Unabridged Word Count | 1675 | 1630.70 | 3340 | 1251 | 3224 | 1776 | 1127 | 1233 | 1076 | 2277 | 704 | 299 | 3340 | -0.17 |
| CP128 | Variations in Alt Attributes | 2 | 9.50 | 59 | 8 | 10 | 2 | 0 | 4 | 3 | 59 | 1 | 7 | 1 | -0.17 |
| CP141 | Variations in HTML Comments | 0 | 2.30 | 5 | 3 | 0 | 3 | 5 | 3 | 0 | 3 | 3 | 0 | 3 | -0.17 |
| CP231 | Has Meta Twitter Description | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.17 |
| ENT018 | Entities in Sentences | 146 | 138.40 | 617 | 79 | 617 | 110 | 49 | 79 | 89 | 96 | 36 | 13 | 216 | -0.16 |
| CP492 | Word Count | 1594 | 1334.00 | 2805 | 972 | 2604 | 1404 | 922 | 1029 | 889 | 1852 | 616 | 247 | 2805 | -0.16 |
| CP388 | Variations in Meta Twitter Content | 0 | 0.90 | 3 | 3 | 0 | 2 | 0 | 0 | 0 | 2 | 1 | 0 | 1 | -0.16 |
| CP471 | Variations in Span Tags | 0 | 13.10 | 49 | 35 | 16 | 49 | 2 | 6 | 1 | 11 | 5 | 1 | 5 | -0.16 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 2.60 | 6 | 5 | 3 | 1 | 3 | 5 | 0 | 2 | 1 | 0 | 6 | -0.16 |
| CP481 | Variations in Title Tag | 1 | 1.70 | 3 | 3 | 2 | 2 | 1 | 1 | 2 | 2 | 1 | 2 | 1 | -0.15 |
| CP451 | Number of US Phone Numbers | 15 | 2.70 | 9 | 1 | 1 | 5 | 0 | 9 | 0 | 5 | 4 | 0 | 2 | -0.15 |
| CPJLD172 | Has JSON-LD News Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD173 | Has JSON-LD NewsMediaOrganization | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CP412b | Has Email | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.15 |
| CP234 | Has Meta Twitter Content | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.15 |
| CP412 | Number of Email Addresses | 0 | 0.50 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 3 | -0.15 |
| CP479g | Title Has Free | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.60 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 1 | 0 | 1 | -0.14 |
| CP426 | Number of Images | 11 | 29.70 | 141 | 21 | 52 | 32 | 3 | 8 | 14 | 141 | 11 | 2 | 13 | -0.14 |
| CP483a | Exact Match in the Title Tag | 1 | 1.10 | 2 | 2 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | -0.14 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 1.70 | 5 | 5 | 0 | 3 | 3 | 0 | 2 | 1 | 1 | 0 | 2 | -0.14 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.40 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.13 |
| CP230 | Has Meta Twitter Cards | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.13 |
| CPX013 | Variations in Footer Tags | 0 | 2.80 | 12 | 3 | 0 | 12 | 1 | 0 | 0 | 7 | 5 | 0 | 0 | -0.13 |
| CPXR018 | Variations in Nav Tags | 0 | 3.80 | 22 | 0 | 6 | 0 | 0 | 22 | 4 | 0 | 0 | 0 | 6 | -0.13 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.13 |
| CP364 | Is OpenGraph Type Article | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.12 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.12 |
| CP228 | Has Meta Robots | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | -0.11 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 1.90 | 5 | 5 | 3 | 1 | 3 | 2 | 0 | 0 | 0 | 0 | 5 | -0.11 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.11 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| ENT009 | Entities in Title Tag | 2 | 2.30 | 4 | 4 | 2 | 3 | 1 | 3 | 1 | 1 | 2 | 2 | 4 | -0.10 |
| CP469a | Exact Match in Sentences | 0 | 2.40 | 7 | 4 | 0 | 7 | 4 | 0 | 2 | 1 | 0 | 2 | 4 | -0.10 |
| CP465 | Variations in P Tags | 40 | 24.70 | 55 | 28 | 15 | 55 | 24 | 22 | 11 | 42 | 5 | 0 | 45 | -0.10 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.10 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 2.20 | 5 | 4 | 3 | 1 | 3 | 2 | 1 | 2 | 1 | 0 | 5 | -0.09 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.30 | 3 | 3 | 0 | 2 | 3 | 0 | 1 | 2 | 1 | 0 | 1 | -0.09 |
| CP428 | Number of Images without Alt Text | 0 | 3.60 | 15 | 2 | 0 | 15 | 3 | 0 | 6 | 0 | 0 | 1 | 9 | -0.09 |
| CP152 | Variations in H1 Tags | 1 | 1.60 | 4 | 1 | 4 | 4 | 2 | 2 | 0 | 0 | 1 | 1 | 1 | -0.09 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CPXR004 | Number of H1 Tags | 1 | 1.50 | 4 | 3 | 1 | 0 | 1 | 4 | 2 | 1 | 1 | 0 | 2 | -0.09 |
| CP173 | Variations in H4 Tags | 0 | 1.30 | 5 | 0 | 0 | 0 | 0 | 3 | 0 | 5 | 2 | 0 | 3 | -0.09 |
| CPXX888 | Number of HTML Tags | 2428 | 836.30 | 2302 | 705 | 2302 | 1086 | 382 | 687 | 488 | 1041 | 602 | 54 | 1016 | -0.08 |
| CP125 | Variations making whole A Tags | 1 | 0.90 | 3 | 0 | 1 | 0 | 0 | 1 | 3 | 0 | 2 | 0 | 2 | -0.08 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.60 | 3 | 1 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.08 |
| CP139 | Variations in Class Attributes | 0 | 1.90 | 14 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 14 | -0.08 |
| CP477 | Variations in Title Attributes | 2 | 1.80 | 8 | 3 | 0 | 2 | 0 | 8 | 0 | 3 | 1 | 1 | 0 | -0.08 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.07 |
| ENT006 | Entities in H5 Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | -0.07 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP343 | Has Schema Web Page | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.07 |
| CP425 | Number of HTTPS Links | 883 | 95.50 | 332 | 28 | 332 | 74 | 18 | 74 | 70 | 74 | 111 | 2 | 172 | -0.07 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.07 |
| QS003 | Number of Questions | 2 | 4.00 | 10 | 4 | 1 | 3 | 2 | 6 | 1 | 7 | 5 | 1 | 10 | -0.06 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.06 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.40 | 6 | 0 | 0 | 0 | 0 | 3 | 0 | 6 | 2 | 0 | 3 | -0.06 |
| CP427 | Number of Images with Alt Text | 11 | 26.10 | 141 | 19 | 52 | 17 | 0 | 8 | 8 | 141 | 11 | 1 | 4 | -0.06 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.70 | 6 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | -0.05 |
| CP467 | Variations in Section Tags | 0 | 23.20 | 85 | 0 | 85 | 0 | 13 | 41 | 41 | 0 | 0 | 0 | 52 | -0.05 |
| CPXR002 | Number of HTML Comments | 0 | 23.50 | 107 | 10 | 0 | 7 | 0 | 44 | 28 | 9 | 107 | 1 | 29 | -0.05 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.05 |
| CP356 | Variations in I Tags | 0 | 2.80 | 20 | 0 | 20 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 1 | -0.05 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.60 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.05 |
| CPXR24 | Number of P Tags | 18 | 27.00 | 53 | 20 | 49 | 20 | 38 | 26 | 9 | 50 | 5 | 0 | 53 | -0.04 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.04 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.04 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.04 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.04 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP472 | Variations making whole Span Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | -0.04 |
| CP207 | Has Contact Page | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.04 |
| CP470a | Exact Match in the HTML Tag | 14 | 10.00 | 22 | 11 | 7 | 18 | 8 | 1 | 8 | 22 | 4 | 8 | 13 | -0.04 |
| ENT004 | Entities in H3 Tags | 0 | 4.70 | 17 | 8 | 15 | 4 | 0 | 0 | 3 | 0 | 0 | 0 | 17 | -0.03 |
| CP465z | Variations in Form Tags | 0 | 0.40 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.03 |
| CP483 | Exact Match making whole Title Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP482 | Variations making whole Title Tag | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP132 | Variations in Blockquote Tags | 0 | 0.90 | 9 | 0 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP213 | Has FavIcon | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | -0.02 |
| CPX005 | Variations in Aside Tags | 0 | 1.80 | 15 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 15 | 0 | 0 | -0.02 |
| CP169 | Variations in H3 Tags | 0 | 1.70 | 6 | 1 | 5 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | -0.02 |
| CP130 | Variations in Article Tags | 0 | 11.60 | 41 | 37 | 0 | 0 | 24 | 0 | 41 | 0 | 9 | 0 | 5 | -0.02 |
| CP233 | Has Meta Twitter Site | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.01 |
| CP481b | Word Count in Meta Description Tag | 16 | 18.00 | 28 | 25 | 20 | 25 | 28 | 0 | 0 | 27 | 15 | 20 | 20 | -0.01 |
| CP134a | Exact Match in Body Tag | 27 | 32.20 | 146 | 11 | 20 | 146 | 18 | 1 | 23 | 22 | 45 | 8 | 28 | -0.01 |
| CP227 | Has Meta Keywords | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.00 |
