This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Phoenix Seo #68 erabright.co
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.phoenix seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.phoenix 10, seo 10, phoenix seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.ice 10, blog 10, www 10, icon 10, client 10, company 10, phoenix 10, search engine optimization 9, customer 9, expert 8, visibility 8, clients 8, digital marketing 7, experience 7, tool 7, arizona 7, research 6, keyword 6, search engines 6, mine 6, keywords 5, competition 5, understanding 5, industry 5, internet marketing 5, information 5, promise 4, contract 4, privacy 4, ppc 4, pricing 4, the internet 4, algorithms 3, return on investment 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, phoenix seo company 6, phoenix seo expert 3, phoenix seo experts 3, search engine results 3 Double Word LSIsearch engine 10, engine optimization 9, phoenix seo 9, seo services 9, social media 8, web design 7, seo company 7, s website 7, search results 7, to help 7, seo experts 6, search engines 6, seo companies 6, seo expert 6, s what 6, as well 5, as bee 5, seo client 4, now that 4, business website 4, s why 4, to rank 3, first page 3, seo clients 3, seo pro 3, engine results 3, to top 3, to improve 3, us today 3, web pages 3, is based 3, to hire 3, more information 3, organic search 3, web page 3, is seo 3, link building 3, t just 3Single Word LSIrank 10, google 10, looking 10, icon 10, how 10, search 10, seo 10, website 10, right 10, contact 10, ads 10, content 10, engine 10, client 10, company 10, sit 10, over 10, mobile 10, service 10, age 10, https 10, per 10, order 10, top 10, off 10, able 10, use 10, spa 10, position 10, phoenix 10, about 10, them 10, one 10, services 10, call 10, results 10, pre 10, pro 10, page 10, not 10, now 10, way 10, target 10, optimization 10, work 10, web 10, eat 10, more 10, help 10, site 10, first 10, data 10, blog 10, link 10, fix 9, term 9, customers 9, business 9, area 9, back 9, home 9, 500 9, number 9, large 9, don 9, local 9, too 9, url 9, websites 9, that 9, unit 9, improve 9, best 9, media 9, design 9, social 9, nation 9, 000 9, ranking 9, view 9, this 9, what 9, time 9, word 9, his 9, here 9, bee 8, good 8, down 8, take 8, some 8, rate 8, just 8, better 8, well 8, expert 8, other 8, clients 8, city 8, product 8, 300 8, traffic 8, new 8, online 8, they 8, experts 8, know 8, when 8, method 8, scroll 8, come 8, place 8, most 8, build 8, because 7, click 7, see 7, learn 7, month 7, live 7, there 7, practice 7, businesses 7, return 7, links 7, rankings 7, were 7, arizona 7, today 7, control 7, companies 7, long 7, many 7, had 7, reach 7, review 7, great 7, experience 7, should 7, important 7, keep 7, why 7, car 7, san 7, would 6, much 6, sem 6, check 6, trust 6, years 6, understand 6, while 6, strategy 6, engines 6, based 6, quality 6, does 6, started 6, team 6, ours 6, keyword 6, once 6, hire 6, yes 6, van 6, los 6, process 6, knowledge 5, competitive 5, scott 5, information 5, keywords 5, which 5, pay 5, getting 5, improvement 5, 2017 5, scottsdale 5, 750 5, may 5, pages 5, since 5, rob 5, ssl 5, professional 5, guarantee 5, believe 5, found 5, where 5, run 5, leads 5, paid 5, price 5, case 5, profession 5, having 5, south 5, agency 5, only 5, mean 5, responsive 5, building 4, investment 4, personal 4, stop 4, domain 4, consultant 4, helped 4, doesn 4, success 4, family 4, being 4, optimize 4, etc 4, west 4, lax 4, including 4, months 4, less 4, effective 4, advertising 4, recent 4, benefit 4, boost 4, worth 4, ppc 4, strategies 4, project 4, reputation 4, actual 4, campaign 4, organic 4, successful 4, money 4, pricing 4, presence 4, images 4, valuable 4, expect 4, major 4, few 4, potential 4, track 4, gets 4, factors 4, leading 3, happen 3, audience 3, solid 3, awesome 3, did 3, others 3, users 3, authority 3, optimized 3, choose 3, related 3, provides 3, root 3, chandler 3, called 3, approach 3, algorithms 3, air 3, everything 3, within 3, several 3, cities 3, monthly 3, valley 3, hour 3, consumers 3, chance 3, hired 3, optimizing 3, brand 3, element 3, starting 3, moment 3, knowledgeable 3, popular 3, such 3, assist 3, commercial 3, budget 3, offers 3, town 3, fixed 3, higher 3, doing 3, hours 3, andler 3, requires 3, methods 3, north 3, particular 3, done 3, percent 3, along 3, cost 3 |
| Factor ID | Factor Name | #68 erabright.co | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 7 | 11.50 | 32 | 4 | 32 | 9 | 8 | 11 | 18 | 20 | 1 | 0 | 12 | -0.31 |
| ENT000a | Number of Entities Used | 20 | 27.40 | 40 | 17 | 34 | 40 | 25 | 27 | 20 | 20 | 27 | 31 | 33 | -0.31 |
| CP467 | Variations in Section Tags | 6 | 30.00 | 124 | 0 | 124 | 113 | 3 | 0 | 10 | 50 | 0 | 0 | 0 | -0.29 |
| CP133 | Variations in B Tags | 0 | 2.50 | 22 | 0 | 1 | 22 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.27 |
| ENT002 | Entities in H1 Tags | 1 | 1.50 | 4 | 0 | 4 | 1 | 2 | 1 | 1 | 2 | 1 | 1 | 2 | -0.26 |
| CP356 | Variations in I Tags | 1 | 1.80 | 18 | 0 | 0 | 18 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.24 |
| CP181 | Variations in H5 Tags | 0 | 0.70 | 6 | 0 | 0 | 6 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.24 |
| CP469a | Exact Match in Sentences | 0 | 3.00 | 17 | 2 | 17 | 3 | 0 | 3 | 2 | 2 | 0 | 0 | 1 | -0.23 |
| CP347 | Has US Phone Number | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| QS004 | Number of Questions In Headings | 0 | 2.50 | 9 | 1 | 1 | 9 | 4 | 5 | 0 | 0 | 2 | 0 | 3 | -0.23 |
| ENT018 | Entities in Sentences | 19 | 99.30 | 237 | 13 | 237 | 222 | 63 | 66 | 26 | 87 | 41 | 143 | 95 | -0.22 |
| CP141 | Variations in HTML Comments | 0 | 1.40 | 4 | 0 | 4 | 1 | 3 | 3 | 0 | 0 | 3 | 0 | 0 | -0.22 |
| CP481b | Word Count in Meta Description Tag | 25 | 34.00 | 106 | 27 | 0 | 35 | 20 | 25 | 28 | 28 | 20 | 106 | 51 | -0.22 |
| CP126a | Exact Match in A Tags | 7 | 4.10 | 12 | 6 | 0 | 2 | 7 | 4 | 8 | 12 | 1 | 1 | 0 | -0.21 |
| ENT005 | Entities in H4 Tags | 0 | 3.20 | 21 | 0 | 0 | 21 | 0 | 0 | 3 | 4 | 0 | 0 | 4 | -0.21 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.50 | 4 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.21 |
| CP473 | Variations in Strong Tags | 0 | 2.50 | 16 | 1 | 5 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 16 | -0.21 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.20 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CP483a | Exact Match in the Title Tag | 0 | 1.00 | 2 | 1 | 2 | 0 | 1 | 1 | 2 | 2 | 0 | 0 | 1 | -0.20 |
| CPXR24 | Number of P Tags | 35 | 42.00 | 113 | 31 | 113 | 70 | 35 | 53 | 16 | 36 | 19 | 2 | 45 | -0.19 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.19 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.19 |
| ENT008 | Entities in Meta Description Tag | 2 | 4.00 | 6 | 2 | 0 | 4 | 5 | 6 | 5 | 5 | 3 | 6 | 4 | -0.18 |
| CP134a | Exact Match in Body Tag | 8 | 22.00 | 109 | 109 | 33 | 11 | 24 | 16 | 0 | 0 | 2 | 5 | 20 | -0.18 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.20 | 2 | 0 | 2 | 1 | 2 | 2 | 2 | 2 | 0 | 0 | 1 | -0.18 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.18 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.70 | 2 | 0 | 0 | 1 | 1 | 1 | 0 | 2 | 0 | 0 | 2 | -0.17 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.17 |
| CP465z | Variations in Form Tags | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 4 | 0 | 0 | -0.17 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 1.20 | 4 | 0 | 4 | 3 | 2 | 1 | 0 | 1 | 1 | 0 | 0 | -0.17 |
| CP207 | Has Contact Page | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.17 |
| CP382 | Variations in Meta Keywords | 0 | 0.30 | 2 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.17 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.30 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP455 | Number of YouTube Embeds | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | -0.17 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.16 |
| CP451 | Number of US Phone Numbers | 2 | 4.50 | 14 | 3 | 1 | 14 | 7 | 7 | 2 | 4 | 1 | 2 | 4 | -0.16 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.16 |
| ENT006 | Entities in H5 Tags | 0 | 0.30 | 2 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CP160 | Leading Variations in H1-H6 Tags | 2 | 1.60 | 4 | 0 | 4 | 4 | 2 | 1 | 1 | 3 | 1 | 0 | 0 | -0.15 |
| CP178 | Variations making whole H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.14 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.14 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP128 | Variations in Alt Attributes | 4 | 9.90 | 31 | 2 | 2 | 29 | 3 | 1 | 18 | 12 | 1 | 0 | 31 | -0.14 |
| CPXR004 | Number of H1 Tags | 1 | 1.30 | 4 | 1 | 4 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP223 | Has Meta Author | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CPXR002 | Number of HTML Comments | 1 | 46.00 | 297 | 0 | 18 | 297 | 34 | 28 | 1 | 1 | 10 | 70 | 1 | -0.13 |
| CP345 | Has Terms of Service | 1 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.13 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP492b | Unabridged Word Count | 801 | 2011.10 | 5694 | 359 | 5694 | 4094 | 1278 | 907 | 452 | 1590 | 1091 | 1837 | 2809 | -0.13 |
| CP153 | Variations in H1 and H2 Tags | 1 | 3.50 | 13 | 0 | 7 | 13 | 3 | 2 | 1 | 3 | 1 | 2 | 3 | -0.12 |
| CP465 | Variations in P Tags | 8 | 34.30 | 113 | 4 | 113 | 76 | 11 | 27 | 6 | 29 | 5 | 4 | 68 | -0.12 |
| CP318 | Has RSS Link | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.12 |
| CP492 | Word Count | 683 | 1624.00 | 4569 | 295 | 4569 | 3345 | 977 | 759 | 396 | 1238 | 899 | 1502 | 2260 | -0.12 |
| CP468 | Number of Sentences | 31 | 71.50 | 211 | 16 | 211 | 118 | 41 | 34 | 19 | 40 | 30 | 96 | 110 | -0.11 |
| CP469 | Variations in Sentences | 4 | 23.30 | 78 | 4 | 78 | 31 | 7 | 11 | 3 | 16 | 3 | 39 | 41 | -0.11 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.11 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.11 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.80 | 4 | 0 | 4 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.11 |
| ENT009 | Entities in Title Tag | 2 | 2.50 | 4 | 2 | 3 | 2 | 1 | 4 | 4 | 3 | 1 | 1 | 4 | -0.11 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP177 | Variations in H4-H6 Tags | 2 | 1.70 | 8 | 0 | 0 | 8 | 0 | 0 | 3 | 3 | 0 | 0 | 3 | -0.10 |
| CP381 | Variations in Meta Descriptions | 1 | 2.20 | 4 | 1 | 0 | 3 | 2 | 3 | 4 | 2 | 1 | 4 | 2 | -0.09 |
| CPJLD264 | Has JSON-LD VideoObject | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.09 |
| CP227 | Has Meta Keywords | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.09 |
| CP129 | Variations in A Tags | 14 | 21.20 | 80 | 6 | 24 | 35 | 6 | 21 | 6 | 25 | 4 | 80 | 5 | -0.09 |
| CP132 | Variations in Blockquote Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP165 | Variations in H2 Tags | 0 | 4.10 | 12 | 6 | 0 | 0 | 3 | 3 | 12 | 12 | 2 | 2 | 1 | -0.09 |
| CPX010 | Variations in Div Tags | 42 | 93.10 | 218 | 15 | 161 | 218 | 18 | 64 | 32 | 94 | 13 | 186 | 130 | -0.09 |
| CP173 | Variations in H4 Tags | 2 | 1.00 | 3 | 0 | 0 | 2 | 0 | 0 | 2 | 3 | 0 | 0 | 3 | -0.09 |
| CP202 | Has Amp Link Tag | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP365 | Is or Has AMP | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| ENT003 | Entities in H2 Tags | 0 | 2.90 | 11 | 0 | 11 | 6 | 0 | 7 | 2 | 2 | 0 | 0 | 1 | -0.08 |
| CP152 | Variations in H1 Tags | 1 | 1.50 | 4 | 2 | 0 | 0 | 4 | 4 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP452 | Number of Videos | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | -0.08 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.08 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.08 |
| CP470 | Variations in the HTML Tag | 45 | 129.70 | 461 | 18 | 171 | 228 | 24 | 75 | 38 | 119 | 27 | 461 | 136 | -0.08 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| QS006 | Number of Questions In H2 Tags | 0 | 1.10 | 5 | 1 | 1 | 5 | 1 | 2 | 0 | 0 | 0 | 0 | 1 | -0.07 |
| ENT001 | Entities in HTML Tag | 241 | 311.40 | 646 | 49 | 613 | 462 | 106 | 378 | 220 | 308 | 103 | 646 | 229 | -0.07 |
| CP203 | Has Apple Touch Icon | 1 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.07 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP438 | Number of Meta Keywords | 1 | 1.20 | 3 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.06 |
| CP235 | Has Meta Viewport | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP472 | Variations making whole Span Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP320 | Has Schema Aggregate Rating | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.06 |
| CPXR018 | Variations in Nav Tags | 18 | 4.40 | 13 | 1 | 13 | 4 | 1 | 6 | 6 | 6 | 4 | 0 | 3 | -0.05 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP161 | Variations in H1-H6 Tags | 4 | 7.00 | 31 | 1 | 8 | 31 | 5 | 3 | 4 | 6 | 1 | 2 | 9 | -0.05 |
| CP319 | Has Schema Markup | 1 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.05 |
| CP481 | Variations in Title Tag | 1 | 2.10 | 3 | 2 | 2 | 3 | 1 | 3 | 2 | 2 | 1 | 2 | 3 | -0.04 |
| CP426 | Number of Images | 9 | 27.90 | 88 | 88 | 51 | 38 | 3 | 13 | 34 | 16 | 13 | 0 | 23 | -0.04 |
| CP127 | Variations in A Tag HREFs | 13 | 20.40 | 92 | 3 | 9 | 27 | 0 | 23 | 3 | 17 | 8 | 92 | 22 | -0.04 |
| CP380 | Meta Description Length | 147 | 196.80 | 648 | 161 | 0 | 182 | 137 | 149 | 149 | 151 | 121 | 648 | 270 | -0.04 |
| CP376 | Variations making whole LI Tags | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| QS003 | Number of Questions | 6 | 5.80 | 18 | 3 | 16 | 18 | 6 | 8 | 0 | 1 | 2 | 2 | 2 | -0.04 |
| ENT004 | Entities in H3 Tags | 1 | 4.20 | 15 | 2 | 15 | 7 | 8 | 1 | 2 | 0 | 6 | 0 | 1 | -0.04 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.04 |
| CP211 | Has Domain Phrase In Content | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CP176 | Leading Variations in H4-H6 Tags | 1 | 0.40 | 2 | 0 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | -0.03 |
| CP481a | Word Count in Title Tag | 7 | 7.90 | 11 | 7 | 6 | 11 | 9 | 7 | 9 | 6 | 8 | 9 | 7 | -0.02 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 1.40 | 3 | 0 | 0 | 3 | 2 | 3 | 1 | 2 | 1 | 0 | 2 | -0.02 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.02 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.02 |
| CP491 | Variations in Value Attributes | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 | 0 | -0.02 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP465c | Variations in script Tags | 4 | 19.50 | 47 | 8 | 17 | 9 | 7 | 27 | 31 | 47 | 2 | 42 | 5 | -0.01 |
| CP375 | Variations in LI Tags | 11 | 7.70 | 23 | 0 | 14 | 23 | 4 | 6 | 3 | 22 | 2 | 0 | 3 | -0.01 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP428 | Number of Images without Alt Text | 2 | 16.10 | 86 | 86 | 43 | 0 | 0 | 10 | 6 | 6 | 10 | 0 | 0 | -0.01 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.01 |
| CP157 | Variations in H1, H2, and H3 Tags | 2 | 5.30 | 23 | 1 | 8 | 23 | 5 | 3 | 1 | 3 | 1 | 2 | 6 | -0.01 |
| CP484 | Leading Variations in Title Tag | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.00 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.00 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.00 |
