This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Philadelphia Seo #71 serp.co
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.philadelphia seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.not 10, philadelphia 10, seo 10, philadelphia seo 7, philly 6 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, brand 10, search engine 10, search engine optimization 10, word 10, philadelphia 10, client 10, company 10, social media 10, facebook 10, customer 10, digital marketing 9, expert 9, advertising 9, blog 9, social media marketing 9, tool 9, industry 9, ppc 9, research 8, sitemap 8, url 8, experience 7, keyword 7, consultant 7, competition 6, instagram 6, reputation management 6, pay-per-click 6, content marketing 6, philly 6, email marketing 5, lead generation 5, internet marketing 5, google analytics 5, keywords 4, yahoo 4, understanding 4, pennsylvania 4, b2b 4, search engine marketing 3, faq 3, web development 3, contract 3, brolik 3, pay per click 3, webmaster 3, brands 3, online marketing 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.philadelphia seo company 4 Double Word LSIsocial media 10, search engine 10, engine optimization 10, digital marketing 9, media marketing 9, seo services 9, to help 9, philadelphia seo 7, as well 6, to take 6, email marketing 5, keyword research 4, it comes 3, per click 3, local businesses 3, re always 3, drive traffic 3, site that 3Single Word LSIden 10, when 10, twitter 10, optimization 10, let 10, text 10, per 10, work 10, phone 10, other 10, clients 10, local 10, search 10, philadelphia 10, seo 10, website 10, business 10, facebook 10, services 10, off 10, call 10, help 10, marketing 10, site 10, that 10, contact 10, html 10, results 10, image 10, alt 10, most 10, take 10, name 10, link 10, media 10, title 10, content 10, engine 10, company 10, just 10, social 10, 2020 10, home 10, service 10, online 10, time 10, advertising 9, even 9, free 9, email 9, ppc 9, menu 9, 300 9, partner 9, blog 9, read 9, pay 9, medium 9, digital 9, well 9, companies 8, review 8, businesses 8, based 8, come 8, click 8, drive 8, city 8, team 8, small 8, through 8, research 8, find 8, only 8, sitemap 8, traffic 8, improve 8, next 8, make 8, build 8, management 8, strategy 8, select 7, goals 7, linked 7, started 7, websites 7, ranking 7, links 7, keyword 7, which 7, always 7, description 7, best 7, ready 7, copyright 6, instagram 6, competitors 6, campaigns 6, engines 6, consultation 6, include 6, may 6, strategies 6, such 6, meet 6, office 6, source 6, rankings 6, here 6, commerce 6, successful 6, building 5, terms 5, case 5, generation 5, quality 5, competitive 5, comes 5, current 5, relations 5, talk 5, both 5, relevant 5, public 5, previous 5, resources 5, step 5, sized 4, near 4, addition 4, reserved 4, love 4, internal 4, achieve 4, rights 4, suite 4, quick 4, run 4, careers 4, optimized 4, effort 4, 215 4, structure 4, there 4, strategic 3, natural 3, marketer 3, creation 3, located 3, recommendations 3, 675 3, town 3, tactics 3, hard 3, bound 3 |
| Factor ID | Factor Name | #71 serp.co | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 28 | 37.40 | 53 | 35 | 45 | 46 | 53 | 31 | 27 | 34 | 28 | 43 | 32 | -0.30 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.27 |
| CP203 | Has Apple Touch Icon | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.27 |
| CPXR015 | Variations in Figure Tags | 0 | 3.40 | 27 | 0 | 0 | 0 | 27 | 0 | 0 | 0 | 1 | 0 | 6 | -0.25 |
| CP479b | Title Has Year | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.24 |
| CP211 | Has Domain Phrase In Content | 1 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.22 |
| CPX003 | Variations in Main Tags | 0 | 50.10 | 148 | 94 | 0 | 0 | 112 | 56 | 0 | 0 | 0 | 148 | 91 | -0.21 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.21 |
| ENT001 | Entities in HTML Tag | 158 | 587.10 | 1675 | 207 | 898 | 1675 | 663 | 269 | 528 | 191 | 270 | 879 | 291 | -0.21 |
| CPXR018 | Variations in Nav Tags | 0 | 7.80 | 44 | 2 | 0 | 44 | 6 | 6 | 0 | 6 | 10 | 0 | 4 | -0.19 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP150a3 | Exact Match in H3 Tags | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.16 |
| CP425 | Number of HTTPS Links | 76 | 128.00 | 397 | 63 | 218 | 397 | 177 | 60 | 82 | 61 | 35 | 131 | 56 | -0.16 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP481b | Word Count in Meta Description Tag | 14 | 31.70 | 96 | 26 | 96 | 22 | 20 | 27 | 27 | 22 | 32 | 20 | 25 | -0.16 |
| ENT004 | Entities in H3 Tags | 6 | 3.80 | 17 | 7 | 0 | 9 | 17 | 1 | 0 | 0 | 2 | 0 | 2 | -0.15 |
| CP481a | Word Count in Title Tag | 6 | 8.10 | 10 | 9 | 9 | 9 | 7 | 6 | 9 | 8 | 8 | 6 | 10 | -0.15 |
| ENT018 | Entities in Sentences | 97 | 171.40 | 651 | 132 | 158 | 651 | 209 | 74 | 27 | 104 | 44 | 203 | 112 | -0.15 |
| CP479c | Title Has Top | 1 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP134 | Variations in Body Tag | 88 | 149.50 | 458 | 100 | 458 | 292 | 145 | 64 | 46 | 69 | 55 | 148 | 118 | -0.15 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP137 | Variations in the Canonical URL | 2 | 2.00 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | -0.15 |
| CP128 | Variations in Alt Attributes | 0 | 6.20 | 33 | 2 | 0 | 4 | 1 | 0 | 14 | 4 | 1 | 33 | 3 | -0.14 |
| CP479 | Title Has Sales Words | 1 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.14 |
| CP479ii | Title Has Sentiment Words | 1 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.14 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.80 | 3 | 3 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.14 |
| CPX002 | Variations in Figcaption Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.14 |
| CP435 | Number of Links | 76 | 134.20 | 407 | 70 | 223 | 407 | 177 | 60 | 82 | 61 | 35 | 171 | 56 | -0.14 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.14 |
| CP427 | Number of Images with Alt Text | 0 | 21.70 | 71 | 1 | 0 | 54 | 23 | 1 | 28 | 27 | 6 | 71 | 6 | -0.13 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.13 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP465c | Variations in script Tags | 2 | 17.80 | 52 | 12 | 25 | 2 | 52 | 22 | 8 | 19 | 6 | 3 | 29 | -0.12 |
| CPXX888 | Number of HTML Tags | 357 | 925.40 | 2706 | 557 | 1050 | 2706 | 1058 | 605 | 828 | 599 | 581 | 971 | 299 | -0.12 |
| CPXR24 | Number of P Tags | 16 | 36.00 | 69 | 53 | 2 | 46 | 57 | 56 | 1 | 39 | 8 | 69 | 29 | -0.12 |
| CP318 | Has RSS Link | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.12 |
| CP207 | Has Contact Page | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.11 |
| CP347 | Has US Phone Number | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP380 | Meta Description Length | 104 | 190.70 | 611 | 137 | 611 | 143 | 139 | 167 | 144 | 148 | 160 | 121 | 137 | -0.11 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.11 |
| ENT005 | Entities in H4 Tags | 0 | 5.90 | 29 | 15 | 0 | 0 | 10 | 0 | 1 | 0 | 1 | 29 | 3 | -0.11 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 3.10 | 10 | 10 | 0 | 1 | 4 | 2 | 1 | 4 | 2 | 6 | 1 | -0.11 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.50 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | -0.10 |
| QS012 | Headings Has Question | 1 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.09 |
| CP465z | Variations in Form Tags | 0 | 1.40 | 4 | 4 | 0 | 2 | 2 | 0 | 0 | 4 | 0 | 0 | 2 | -0.09 |
| CP127 | Variations in A Tag HREFs | 12 | 36.80 | 180 | 4 | 91 | 180 | 20 | 15 | 5 | 10 | 10 | 8 | 25 | -0.09 |
| ENT009 | Entities in Title Tag | 2 | 2.50 | 4 | 2 | 1 | 2 | 4 | 4 | 2 | 3 | 3 | 1 | 3 | -0.09 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.09 |
| CP169 | Variations in H3 Tags | 5 | 2.30 | 8 | 8 | 0 | 2 | 6 | 1 | 2 | 0 | 1 | 1 | 2 | -0.09 |
| ENT011 | Meta Description Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP426 | Number of Images | 1 | 25.00 | 71 | 4 | 0 | 54 | 32 | 12 | 31 | 33 | 7 | 71 | 6 | -0.09 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.09 |
| CP381 | Variations in Meta Descriptions | 1 | 2.00 | 4 | 2 | 4 | 2 | 2 | 1 | 1 | 2 | 1 | 2 | 3 | -0.08 |
| CP412 | Number of Email Addresses | 0 | 1.20 | 3 | 2 | 0 | 0 | 3 | 2 | 0 | 2 | 3 | 0 | 0 | -0.08 |
| CPXR002 | Number of HTML Comments | 0 | 30.40 | 91 | 15 | 52 | 0 | 29 | 28 | 18 | 91 | 2 | 67 | 2 | -0.08 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| ENT006 | Entities in H5 Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.07 |
| CP141 | Variations in HTML Comments | 0 | 1.90 | 6 | 3 | 0 | 0 | 3 | 3 | 0 | 6 | 1 | 0 | 3 | -0.07 |
| CP492b | Unabridged Word Count | 1234 | 2052.30 | 3815 | 1999 | 1753 | 3439 | 3815 | 952 | 971 | 2749 | 710 | 2179 | 1956 | -0.07 |
| QS007 | Number of Questions In H3 Tags | 1 | 0.90 | 6 | 0 | 0 | 0 | 6 | 2 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CP480 | Title Length | 39 | 59.80 | 83 | 51 | 57 | 60 | 67 | 57 | 65 | 57 | 57 | 44 | 83 | -0.07 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.70 | 7 | 2 | 7 | 4 | 1 | 1 | 2 | 5 | 1 | 1 | 3 | -0.07 |
| CP492 | Word Count | 992 | 1671.60 | 3126 | 1620 | 1435 | 2742 | 3126 | 797 | 783 | 2151 | 609 | 1838 | 1615 | -0.07 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | -0.06 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP139 | Variations in Class Attributes | 4 | 2.20 | 14 | 0 | 0 | 5 | 14 | 0 | 1 | 0 | 0 | 0 | 2 | -0.06 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 1.70 | 4 | 4 | 0 | 1 | 3 | 2 | 0 | 4 | 2 | 0 | 1 | -0.06 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.06 |
| QS003 | Number of Questions | 2 | 4.70 | 9 | 3 | 4 | 1 | 9 | 9 | 6 | 7 | 4 | 2 | 2 | -0.05 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 3 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.05 |
| QS004 | Number of Questions In Headings | 1 | 1.90 | 6 | 1 | 0 | 0 | 6 | 3 | 1 | 6 | 0 | 2 | 0 | -0.05 |
| CP356 | Variations in I Tags | 0 | 1.30 | 9 | 2 | 0 | 9 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP132 | Variations in Blockquote Tags | 0 | 0.40 | 4 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP364 | Is OpenGraph Type Article | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.05 |
| CPX010 | Variations in Div Tags | 83 | 109.10 | 276 | 96 | 189 | 276 | 137 | 63 | 42 | 66 | 50 | 138 | 34 | -0.05 |
| CP470 | Variations in the HTML Tag | 91 | 150.00 | 458 | 100 | 458 | 297 | 145 | 64 | 46 | 69 | 55 | 148 | 118 | -0.05 |
| CP418 | Number of Forms | 1 | 1.60 | 3 | 2 | 1 | 1 | 2 | 1 | 1 | 3 | 2 | 0 | 3 | -0.05 |
| CPXR003 | Number of Heading Tags | 18 | 24.60 | 60 | 21 | 1 | 22 | 60 | 13 | 34 | 20 | 8 | 54 | 13 | -0.05 |
| CP483a | Exact Match in the Title Tag | 0 | 0.70 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CP451 | Number of US Phone Numbers | 1 | 6.40 | 41 | 2 | 3 | 1 | 2 | 4 | 1 | 4 | 5 | 41 | 1 | -0.04 |
| ENT003 | Entities in H2 Tags | 3 | 3.40 | 14 | 2 | 0 | 1 | 14 | 5 | 0 | 8 | 2 | 1 | 1 | -0.04 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.04 |
| CP125 | Variations making whole A Tags | 1 | 1.00 | 3 | 0 | 0 | 0 | 3 | 0 | 0 | 2 | 2 | 0 | 3 | -0.04 |
| CP376 | Variations making whole LI Tags | 1 | 0.70 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | 3 | -0.04 |
| CP471 | Variations in Span Tags | 0 | 7.30 | 21 | 3 | 0 | 12 | 4 | 3 | 9 | 12 | 5 | 21 | 4 | -0.04 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 1.40 | 6 | 6 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 6 | 0 | -0.04 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.04 |
| CP142 | Variations in Em Tags | 0 | 0.40 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.03 |
| CP467 | Variations in Section Tags | 0 | 25.50 | 88 | 76 | 0 | 88 | 41 | 0 | 0 | 0 | 42 | 0 | 8 | -0.03 |
| CP469a | Exact Match in Sentences | 4 | 1.90 | 12 | 0 | 0 | 0 | 2 | 3 | 0 | 12 | 2 | 0 | 0 | -0.03 |
| CP412b | Has Email | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.03 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.03 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.03 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP129 | Variations in A Tags | 12 | 26.00 | 81 | 6 | 79 | 81 | 17 | 16 | 22 | 2 | 8 | 13 | 16 | -0.03 |
| CP228 | Has Meta Robots | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.03 |
| CP345 | Has Terms of Service | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.03 |
| CP465 | Variations in P Tags | 37 | 31.90 | 65 | 53 | 4 | 7 | 49 | 32 | 0 | 28 | 20 | 65 | 61 | -0.02 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.02 |
| CP313 | Has Privacy Policy | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.02 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.02 |
| CPXR004 | Number of H1 Tags | 1 | 1.30 | 3 | 1 | 1 | 1 | 2 | 1 | 1 | 3 | 1 | 1 | 1 | -0.02 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CP177 | Variations in H4-H6 Tags | 0 | 2.50 | 11 | 11 | 0 | 0 | 3 | 0 | 2 | 0 | 1 | 8 | 0 | -0.02 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.01 |
| CP469 | Variations in Sentences | 22 | 21.30 | 35 | 33 | 26 | 2 | 31 | 9 | 10 | 35 | 18 | 22 | 27 | -0.01 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 1 | 0 | -0.01 |
| CP309 | Has OpenGraph Image | 0 | 0.70 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP173 | Variations in H4 Tags | 0 | 2.40 | 10 | 10 | 0 | 0 | 3 | 0 | 2 | 0 | 1 | 8 | 0 | -0.00 |
| CP165 | Variations in H2 Tags | 4 | 2.40 | 7 | 4 | 2 | 2 | 0 | 0 | 1 | 1 | 7 | 7 | 0 | -0.00 |
| CP468 | Number of Sentences | 38 | 57.40 | 106 | 73 | 85 | 15 | 101 | 31 | 46 | 106 | 19 | 50 | 48 | -0.00 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.00 |
| ENT002 | Entities in H1 Tags | 1 | 1.60 | 7 | 1 | 1 | 1 | 1 | 1 | 1 | 7 | 0 | 1 | 2 | -0.00 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.00 |
| CP126a | Exact Match in A Tags | 0 | 0.90 | 4 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | 0 | 1 | 4 | -0.00 |
