This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Oklahoma City Seo #99 www.dnb.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.oklahoma city seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.oklahoma city 10, city 10, oklahoma 10, seo 10, oklahoma city seo 8, okc 5 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.oklahoma city 10, oklahoma 10, ott 9, clients 9, cat 9, client 9, company 9, social media 9, customer 9, search engine optimization 8, map 8, email 8, expert 7, brand 7, industry 7, advertising 6, keyword 6, contract 6, digital marketing 5, reputation 5, competition 5, research 5, social media marketing 5, visibility 5, tick 5, youtube 5, ppc 5, information 5, privacy policy 4, cost 4, reputation management 3, dsc 3, rss 3, brands 3, online marketing 3, money 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.oklahoma city seo 8, oklahoma city business 3 Double Word LSIoklahoma city 10, search engine 9, seo services 8, to find 7, seo company 6, to work 6, to make 6, on google 6, first page 5, to help 5, privacy policy 4, we work 4, as well 3, city business 3, ve helped 3, see how 3, is that 3, be able 3Single Word LSIabout 10, let 10, oklahoma 10, google 10, how 10, search 10, seo 10, website 10, business 10, one 10, services 10, call 10, contact 10, hat 10, name 10, page 10, book 10, end 10, service 10, work 10, word 10, city 10, top 10, help 10, able 10, market 10, them 9, customers 9, open 9, results 9, engine 9, client 9, company 9, home 9, put 9, businesses 9, clients 9, side 9, product 9, more 9, that 9, find 9, here 9, ins 9, based 8, strong 8, email 8, team 8, this 8, ads 8, now 8, just 8, optimization 8, order 8, phone 8, even 8, websites 8, complete 8, first 8, own 8, experience 8, blog 8, sales 8, real 8, part 8, make 8, online 8, professional 7, companies 7, rank 7, grow 7, industry 7, current 7, learn 7, bet 7, check 7, take 7, month 7, leads 7, know 7, some 7, not 7, way 7, there 7, don 7, local 7, los 7, agency 7, high 7, only 7, most 7, year 6, they 6, sure 6, see 6, national 6, after 6, free 6, people 6, test 6, look 6, success 6, internet 6, next 6, start 6, what 6, time 6, years 6, ever 6, deliver 6, stand 6, quick 6, links 6, monthly 6, option 6, why 6, best 6, working 6, san 6, increase 6, account 6, these 5, would 5, using 5, pass 5, want 5, active 5, easy 5, 800 5, looking 5, achieve 5, into 5, found 5, ppc 5, many 5, ranking 5, keywords 5, reputation 5, visibility 5, trust 5, privacy 5, every 5, 2019 5, well 5, helping 5, when 5, matt 5, understand 5, come 5, thumb 5, question 5, may 5, change 5, organization 5, date 5, like 5, around 5, roi 5, move 5, locations 5, strategy 5, building 4, hundreds 4, knowledge 4, stop 4, reserved 4, detail 4, same 4, policy 4, questions 4, good 4, things 4, those 4, solutions 4, finding 4, update 4, hard 4, news 4, previous 4, better 4, step 4, presence 4, love 4, lot 4, rights 4, great 4, tell 4, should 4, below 4, done 4, rankings 4, contracts 4, hear 4, rest 4, also 4, simply 4, expertise 3, setting 3, competitors 3, worked 3, above 3, solid 3, then 3, benefit 3, exposure 3, dollars 3, proven 3, stay 3, ask 3, did 3, reports 3, helped 3, yourself 3, doesn 3, never 3, away 3, outs 3, money 3, happy 3, ago 3, three 3, price 3, cell 3, ourselves 3, together 3, forward 3, while 3, growing 3, earned 3, whether 3, few 3, always 3, everyone 3, tactics 3, send 3, ranked 3, experienced 3, amount 3, mean 3 |
| Factor ID | Factor Name | #99 dnb.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP211 | Has Domain Phrase In Content | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.38 |
| QS003 | Number of Questions | 0 | 5.00 | 17 | 17 | 1 | 5 | 6 | 7 | 7 | 2 | 0 | 3 | 2 | -0.32 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.30 |
| CP132 | Variations in Blockquote Tags | 0 | 1.00 | 7 | 0 | 1 | 0 | 0 | 0 | 0 | 7 | 2 | 0 | 0 | -0.29 |
| CP149 | Variations making whole H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.28 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.28 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.27 |
| CP204 | Has Canonical URL | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.26 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.26 |
| CP231 | Has Meta Twitter Description | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.26 |
| CPXR018 | Variations in Nav Tags | 2 | 10.20 | 44 | 10 | 4 | 0 | 22 | 0 | 0 | 44 | 2 | 6 | 14 | -0.26 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.25 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.20 | 3 | 3 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 3 | 2 | -0.24 |
| QS004 | Number of Questions In Headings | 0 | 1.80 | 6 | 5 | 0 | 0 | 2 | 2 | 6 | 0 | 0 | 3 | 0 | -0.23 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.23 |
| CP469 | Variations in Sentences | 4 | 14.70 | 54 | 24 | 0 | 54 | 19 | 14 | 10 | 6 | 5 | 15 | 0 | -0.23 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.70 | 2 | 2 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 2 | 0 | -0.21 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.21 |
| CP470a | Exact Match in the HTML Tag | 0 | 3.40 | 10 | 6 | 0 | 2 | 1 | 10 | 4 | 2 | 0 | 9 | 0 | -0.21 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.20 | 3 | 2 | 2 | 0 | 0 | 3 | 0 | 0 | 0 | 3 | 2 | -0.21 |
| ENT005 | Entities in H4 Tags | 0 | 1.40 | 6 | 3 | 0 | 0 | 5 | 6 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP141 | Variations in HTML Comments | 0 | 1.40 | 3 | 3 | 0 | 0 | 3 | 3 | 2 | 0 | 0 | 3 | 0 | -0.21 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.21 |
| CPXR24 | Number of P Tags | 14 | 40.80 | 120 | 120 | 11 | 1 | 26 | 54 | 80 | 42 | 8 | 51 | 15 | -0.21 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.20 |
| CP134a | Exact Match in Body Tag | 0 | 5.10 | 13 | 13 | 0 | 2 | 4 | 10 | 5 | 6 | 1 | 10 | 0 | -0.20 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.50 | 4 | 4 | 0 | 0 | 2 | 3 | 2 | 1 | 0 | 3 | 0 | -0.20 |
| CP347 | Has US Phone Number | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CP234 | Has Meta Twitter Content | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.20 |
| CP483a | Exact Match in the Title Tag | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.19 |
| CP473 | Variations in Strong Tags | 0 | 1.80 | 6 | 3 | 1 | 0 | 3 | 6 | 4 | 0 | 0 | 1 | 0 | -0.19 |
| CP150a | Exact Match in H1 Tags | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.19 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.19 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.40 | 6 | 6 | 0 | 0 | 3 | 2 | 3 | 0 | 0 | 0 | 0 | -0.19 |
| CP126a | Exact Match in A Tags | 0 | 0.90 | 2 | 1 | 0 | 0 | 0 | 1 | 2 | 2 | 1 | 2 | 0 | -0.18 |
| CP173 | Variations in H4 Tags | 0 | 0.80 | 3 | 3 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | -0.17 |
| CP465 | Variations in P Tags | 9 | 24.60 | 87 | 47 | 6 | 3 | 23 | 31 | 87 | 11 | 6 | 30 | 2 | -0.16 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.16 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.16 |
| ENT000a | Number of Entities Used | 24 | 26.70 | 35 | 35 | 19 | 31 | 28 | 26 | 31 | 30 | 15 | 27 | 25 | -0.16 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP481 | Variations in Title Tag | 2 | 2.10 | 3 | 3 | 2 | 2 | 1 | 2 | 2 | 2 | 2 | 3 | 2 | -0.15 |
| CP468 | Number of Sentences | 11 | 37.50 | 70 | 67 | 13 | 54 | 43 | 70 | 53 | 17 | 8 | 29 | 21 | -0.15 |
| CP467 | Variations in Section Tags | 19 | 7.70 | 43 | 0 | 7 | 0 | 43 | 0 | 0 | 27 | 0 | 0 | 0 | -0.15 |
| CP364 | Is OpenGraph Type Article | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP479c | Title Has Top | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.14 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.80 | 5 | 0 | 0 | 0 | 1 | 1 | 5 | 0 | 0 | 1 | 0 | -0.14 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.50 | 5 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP137 | Variations in the Canonical URL | 0 | 2.30 | 4 | 3 | 1 | 3 | 4 | 3 | 3 | 3 | 0 | 3 | 0 | -0.13 |
| CP443 | Number of Rel Author Links | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.13 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP128 | Variations in Alt Attributes | 0 | 2.50 | 9 | 1 | 3 | 0 | 6 | 1 | 2 | 3 | 9 | 0 | 0 | -0.13 |
| CP181 | Variations in H5 Tags | 0 | 0.60 | 3 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.12 |
| CP228 | Has Meta Robots | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.70 | 5 | 1 | 1 | 0 | 5 | 3 | 2 | 1 | 1 | 3 | 0 | -0.12 |
| CP469a | Exact Match in Sentences | 0 | 0.80 | 2 | 2 | 0 | 2 | 0 | 1 | 1 | 0 | 0 | 2 | 0 | -0.12 |
| CP142 | Variations in Em Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | 0 | 0 | 0 | -0.11 |
| CP230 | Has Meta Twitter Cards | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.11 |
| CP203 | Has Apple Touch Icon | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | -0.11 |
| CPX013 | Variations in Footer Tags | 0 | 0.60 | 3 | 0 | 3 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.11 |
| CP310 | Has OpenGraph Type | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.10 |
| CP352 | Has YouTube Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP484 | Leading Variations in Title Tag | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.10 |
| ENT009 | Entities in Title Tag | 2 | 3.30 | 7 | 3 | 0 | 2 | 3 | 4 | 3 | 3 | 4 | 7 | 4 | -0.10 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.20 | 3 | 3 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 3 | 2 | -0.10 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.30 | 3 | 0 | 1 | 0 | 2 | 3 | 2 | 1 | 1 | 3 | 0 | -0.10 |
| CP465c | Variations in script Tags | 0 | 20.50 | 38 | 22 | 5 | 38 | 23 | 37 | 30 | 6 | 0 | 36 | 8 | -0.10 |
| CP455 | Number of YouTube Embeds | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| ENT006 | Entities in H5 Tags | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.09 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 2 | 0 | -0.09 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.08 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.20 | 3 | 2 | 2 | 0 | 0 | 3 | 0 | 0 | 0 | 3 | 2 | -0.07 |
| ENT004 | Entities in H3 Tags | 0 | 2.30 | 9 | 5 | 0 | 0 | 0 | 6 | 3 | 9 | 0 | 0 | 0 | -0.07 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP130 | Variations in Article Tags | 0 | 13.80 | 59 | 59 | 0 | 0 | 0 | 0 | 35 | 0 | 4 | 37 | 3 | -0.07 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP309 | Has OpenGraph Image | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.07 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.07 |
| CP465z | Variations in Form Tags | 0 | 1.50 | 9 | 9 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | -0.07 |
| CPXR015 | Variations in Figure Tags | 0 | 0.90 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.06 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP428 | Number of Images without Alt Text | 3 | 5.00 | 17 | 4 | 1 | 0 | 0 | 2 | 17 | 0 | 2 | 17 | 7 | -0.06 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.06 |
| CPX005 | Variations in Aside Tags | 0 | 1.90 | 19 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 19 | 0 | 0 | -0.06 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.05 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.05 |
| ENT003 | Entities in H2 Tags | 3 | 4.50 | 9 | 7 | 0 | 0 | 8 | 6 | 8 | 3 | 4 | 9 | 0 | -0.05 |
| CP472 | Variations making whole Span Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.04 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CP319 | Has Schema Markup | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.04 |
| CP348 | Has Video | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| ENT008 | Entities in Meta Description Tag | 0 | 3.70 | 7 | 3 | 2 | 3 | 0 | 3 | 7 | 6 | 0 | 7 | 6 | -0.03 |
| CP426 | Number of Images | 5 | 11.40 | 21 | 15 | 18 | 0 | 8 | 4 | 21 | 19 | 5 | 17 | 7 | -0.03 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.03 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.03 |
| CPXR003 | Number of Heading Tags | 14 | 18.80 | 43 | 43 | 3 | 1 | 29 | 28 | 43 | 17 | 10 | 14 | 0 | -0.03 |
| CP412b | Has Email | 1 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.02 |
| CP165 | Variations in H2 Tags | 3 | 2.40 | 6 | 3 | 4 | 4 | 0 | 0 | 0 | 0 | 6 | 6 | 1 | -0.02 |
| CP225 | Has Meta Description | 1 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.02 |
| CP452 | Number of Videos | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP161 | Variations in H1-H6 Tags | 5 | 5.10 | 12 | 12 | 1 | 2 | 10 | 8 | 7 | 6 | 2 | 3 | 0 | -0.02 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.01 |
| CP124a | Variations in Absolute URLs | 0 | 17.50 | 62 | 29 | 4 | 6 | 18 | 7 | 62 | 11 | 14 | 11 | 13 | -0.01 |
| CP381 | Variations in Meta Descriptions | 0 | 2.10 | 3 | 2 | 2 | 3 | 0 | 3 | 3 | 3 | 0 | 3 | 2 | -0.01 |
| CP355 | Variations in ID Attributes | 0 | 1.00 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 0 | 0 | 0 | -0.01 |
| CPX003 | Variations in Main Tags | 0 | 7.40 | 52 | 0 | 8 | 0 | 0 | 0 | 0 | 0 | 14 | 52 | 0 | -0.00 |
| CP438 | Number of Meta Keywords | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.00 |
