This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Newark Seo #95 www.angieslist.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.newark seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.newark 10, seo 10, newark seo 8, search engine 8, search engine optimization 8, seo newark 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, keyword 10, brand 10, ott 10, newark 10, cat 10, company 10, map 9, social media 9, ppc 9, menu 9, customer 9, digital marketing 8, advertising 8, research 8, search engine optimization 8, expert 7, keywords 7, experience 7, investment 7, new jersey 7, social media marketing 6, content marketing 6, reputation 5, search engines 5, internet marketing 5, backlink 4, tick 4, the web 4, graphic design 4, information 4, pay-per-click 3, price 3, web development 3, email marketing 3, lead generation 3, user experience 3, pricing 3, the internet 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 8, social media marketing 6, default page page 5 Double Word LSIspan class 10, div class 10, web design 10, ul class 10, nav class 9, local seo 9, seo services 9, social media 9, doctype html 9, newark seo 8, search engine 8, img src 8, engine optimization 8, div style 8, page menu 8, post_type menu 8, item menu 8, h1 class 8, input type 8, custom menu 7, new jersey 7, h3 class 7, keyword research 7, footer class 7, to rank 6, page status 6, body class 6, header class 6, children menu 6, content marketing 6, publish hentry 6, is not 5, form action 5, link rel 5, search engines 5, default page 5, internet marketing 5, learn more 5, div role 4, nj seo 4, is like 4, email wpcf7 4, online marketing 4, output wpcf7 4, text wpcf7 4, button type 4, noopener noreferrer 4, required wpcf7 4, control wpcf7 4, is seo 4, to content 3, ' href 3, web development 3, tel wpcf7 3, email marketing 3, performance optimized 3, seo strategy 3, seo newark 3, united states 3, marketing company 3, css' media 3, link screen 3, to know 3, exactly what 3, lead generation 3, home menu 3, css' href 3, html class 3, img alt 3, is important 3, marketing agency 3Single Word LSItel 10, ten 10, google 10, size 10, left 10, role 10, website 10, wrap 10, red 10, act 10, post 10, rel 10, add 10, http 10, mobile 10, uploads 10, service 10, per 10, nav 10, other 10, local 10, top 10, col 10, body 10, new 10, alt 10, try 10, footer 10, amp 10, media 10, design 10, row 10, lang 10, ext 10, 000 10, default 10, pos 10, services 10, call 10, marketing 10, align 10, view 10, keyword 10, results 10, pro 10, name 10, page 10, full 10, color 10, not 10, center 10, target 10, container 10, item 10, style 10, widget 10, log 10, web 10, low 10, more 10, width 10, most 10, ease 10, bar 10, rank 10, search 10, seo 10, business 10, words 10, right 10, div 10, contact 10, image 10, frame 10, title 10, content 10, load 10, rate 10, company 10, class 10, digital 10, custom 10, form 10, text 10, https 10, doc 10, off 10, main 10, that 10, www 10, logo 10, header 10, position 10, newark 10, best 10, head 10, make 10, src 10, social 10, online 10, about 10, brand 10, height 10, sub 10, min 10, one 10, face 10, ranking 10, none 10, type 10, optimization 10, href 10, scroll 10, word 10, facebook 10, help 10, site 10, first 10, span 10, data 10, own 10, blog 10, html 10, tag 10, ver 10, development 10, like 10, bottom 10, img 10, line 10, link 10, value 10, int 10, click 9, ret 9, check 9, list 9, engine 9, label 9, script 9, product 9, screen 9, links 9, traffic 9, 200 9, app 9, png 9, input 9, iframe 9, ppc 9, holder 9, last 9, next 9, hidden 9, button 9, way 9, play 9, phone 9, theme 9, display 9, wrapper 9, important 9, _blank 9, fix 9, sure 9, icon 9, customers 9, font 9, down 9, info 9, back 9, home 9, publish 9, action 9, template 9, ecommerce 9, map 9, menu 9, doctype 9, auto 9, mail 9, use 9, box 9, 100 9, long 9, mit 9, free 9, email 9, star 9, this 9, look 9, every 9, org 9, method 9, place 9, agency 9, toggle 9, tab 9, version 8, object 8, turn 8, close 8, learn 8, borde 8, area 8, there 8, block 8, aria 8, pages 8, border 8, strategy 8, advertising 8, apt 8, 0px 8, through 8, research 8, white 8, submit 8, show 8, what 8, time 8, when 8, section 8, jpg 8, post_type 8, looking 8, set 8, jersey 8, views 8, 500 8, status 8, max 8, high 8, reviews 8, different 8, rankings 8, background 8, noscript 8, true 8, control 8, 102 8, btn 8, svg 8, lead 8, date 8, should 8, youtube 8, responsive 8, because 7, address 7, fast 7, keywords 7, visibility 7, article 7, success 7, child 7, arrow 7, professional 7, margin 7, each 7, two 7, 255 7, does 7, description 7, video 7, required 7, experience 7, fff 7, inner 7, both 7, padding 7, clear 7, ltr 7, account 7, term 7, tail 7, column 7, bing 7, dir 7, searches 7, graph 7, client 7, false 7, 2017 7, management 7, 5px 7, field 7, table 7, url 7, websites 7, return 7, second 7, author 7, entry 7, instagram 7, ssl 7, quality 7, into 7, fade 7, open 7, know 7, internet 7, placeholder 7, popup 7, base 7, children 7, sales 7, only 7, track 7, performance 7, 800 6, connect 6, reader 6, pay 6, medium 6, live 6, understand 6, 400 6, disable 6, mode 6, clearfix 6, today 6, 50px 6, cache 6, using 6, pack 6, anim 6, found 6, source 6, leads 6, factor 6, yes 6, embed 6, images 6, lot 6, nth 6, small 6, effect 6, process 6, increase 6, user 6, parent 6, active 6, which 6, 2018 6, large 6, index 6, being 6, fullscreen 6, served 6, ffffff 6, separator 6, cover 6, hentry 6, current 6, wordpress 6, support 6, drop 6, organic 6, competition 6, consist 6, event 6, space 6, ready 6, themes 5, xml 5, solid 5, cf7 5, reserved 5, parallax 5, thu 5, reports 5, authority 5, expanded 5, special 5, copyright 5, focus 5, number 5, srcset 5, rights 5, 'https 5, speak 5, share 5, 2px 5, rect 5, css 5, api 5, dropdown 5, styles 5, nofollow 5, rss 5, validate 5, black 5, plugin 5, run 5, updated 5, textarea 5, creative 5, consultation 5, before 5, visible 5, percent 5, move 5, inline 5, front 5, bring 5, path 5, grow 5, easy 5, schema 5, testimonials 5, 700 5, testimonial 5, modal 5, optimized 5, navigation 5, fri 5, invalid 5, 3px 5, posts 5, edge 5, expand 5, 1px 5, rocket 5, sizes 5, engines 5, based 5, meta 5, middle 5, 150 5, 152 5, please 5, 160 5, 161 5, 169 5, 170 5, bars 5, stylesheet 5, noopener 5, var 5, 25px 5, response 5, locations 5, half 4, quote 4, analysis 4, 8px 4, after 4, photo 4, 10px 4, wpcf7 4, analytics 4, making 4, users 4, useful 4, 6px 4, locale 4, rich 4, flow 4, 30px 4, 4px 4, novalidate 4, _wpcf7 4, _wpcf7_locale 4, php 4, rating 4, below 4, shopping 4, circle 4, takes 4, relations 4, slider 4, lib 4, _wpcf7_version 4, overlay 4, improving 4, shadow 4, generation 4, slide 4, modern 4, 'text 4, group 4, format 4, square 4, general 4, tooltip 4, en_us 4, competitive 4, relative 4, transparent 4, radius 4, helps 4, desktop 4, select 4, output 4, 514 4, skip 4, composer 4, hide 4, dist 4, 40px 4, disc 4, 333 4, _wpcf7_unit_tag 4, exactly 4, 101 4, 104 4, 106 4, mailto 4, 116 4, hundreds 4, details 4, maps 4, query 4, noreferrer 4, speed 4, 175 4, normal 4, wide 4, again 4, icons 4, layout 4, 188 4, 197 4, relation 4, seconds 4, thumb 4, columns 4, geo 4, assets 4, offset 4, validates 4, network 4, _wpcf7_container_post 4, resources 4, factors 4, audience 3, 1000 3, consultant 3, standard 3, minify 3, generated 3, fusion 3, united 3, provides 3, family 3, rgba 3, caption 3, write 3, handle 3, thousands 3, cell 3, 100px 3, almost 3, monthly 3, 206 3, application 3, 20x 3, collapse 3, ajax 3, 242 3, letter 3, items 3, networks 3, rtl 3, classic 3, huge 3, weight 3, 046 3, pagination 3, equal 3, short 3, catch 3, submenu 3, sticky 3, 15px 3, pageid 3, 097 3, 099 3, means 3, backlinks 3, simple 3, overflow 3, webkit 3, highlight 3, attachment 3, lightbox 3, zoom 3, someone 3, plugins 3, carefully 3, delay 3, citations 3, panel 3, entered 3, opacity 3, language 3, 720 3, states 3, 20px 3, hover 3, 733 3, notice 3, 31px 3, 2015 3, tracking 3, tablet 3, 'all' 3, 'stylesheet' 3, ogp 3, includes 3, blend 3, repeat 3, determine 3, 111 3, 115 3, secondary 3, boxed 3, consistently 3, boost 3, outline 3, progress 3, yahoo 3, 000000 3, css' 3, one' 3, vertical 3, common 3, kit 3, prefix 3, reach 3, terms 3, moz 3, 80px 3, between 3, matt 3, push 3, force 3, bootstrap 3, cached 3, regular 3, bigger 3, float 3, portfolio 3, core 3, public 3, match 3, 12px 3 |
| Factor ID | Factor Name | #95 angieslist.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 0 | 5.80 | 14 | 0 | 4 | 10 | 3 | 7 | 14 | 10 | 0 | 10 | 0 | -0.51 |
| CP134a | Exact Match in Body Tag | 0 | 6.90 | 17 | 0 | 4 | 17 | 4 | 7 | 15 | 10 | 0 | 12 | 0 | -0.50 |
| ENT000a | Number of Entities Used | 17 | 25.70 | 32 | 28 | 26 | 28 | 24 | 31 | 27 | 27 | 32 | 32 | 2 | -0.49 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.80 | 5 | 0 | 2 | 0 | 1 | 3 | 5 | 5 | 0 | 2 | 0 | -0.46 |
| CPXR018 | Variations in Nav Tags | 1 | 23.20 | 127 | 1 | 28 | 0 | 0 | 127 | 13 | 18 | 4 | 41 | 0 | -0.44 |
| CP473 | Variations in Strong Tags | 0 | 4.00 | 24 | 5 | 2 | 24 | 0 | 4 | 3 | 0 | 2 | 0 | 0 | -0.43 |
| CP386 | Variations in Meta Twitter Description | 1 | 1.70 | 4 | 2 | 2 | 0 | 4 | 4 | 4 | 1 | 0 | 0 | 0 | -0.40 |
| ENT003 | Entities in H2 Tags | 1 | 4.20 | 12 | 7 | 1 | 6 | 0 | 7 | 12 | 5 | 2 | 2 | 0 | -0.38 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.38 |
| CP231 | Has Meta Twitter Description | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.37 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.37 |
| CP364 | Is OpenGraph Type Article | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.37 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.37 |
| CP483a | Exact Match in the Title Tag | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.37 |
| CP465 | Variations in P Tags | 4 | 43.70 | 154 | 66 | 18 | 154 | 13 | 47 | 30 | 29 | 59 | 21 | 0 | -0.36 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.35 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.35 |
| ENT018 | Entities in Sentences | 16 | 86.20 | 209 | 118 | 37 | 209 | 41 | 100 | 101 | 83 | 120 | 53 | 0 | -0.35 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.34 |
| CP137 | Variations in the Canonical URL | 0 | 1.50 | 2 | 2 | 1 | 2 | 2 | 2 | 2 | 0 | 2 | 2 | 0 | -0.33 |
| ENT009 | Entities in Title Tag | 1 | 2.40 | 4 | 3 | 2 | 4 | 2 | 3 | 3 | 3 | 2 | 2 | 0 | -0.33 |
| ENT001 | Entities in HTML Tag | 303 | 519.20 | 847 | 502 | 647 | 541 | 380 | 567 | 698 | 847 | 475 | 533 | 2 | -0.33 |
| ENT004 | Entities in H3 Tags | 0 | 3.50 | 8 | 4 | 8 | 0 | 0 | 7 | 6 | 3 | 7 | 0 | 0 | -0.32 |
| CP153 | Variations in H1 and H2 Tags | 1 | 5.50 | 12 | 12 | 2 | 5 | 1 | 9 | 8 | 8 | 4 | 6 | 0 | -0.32 |
| CP165 | Variations in H2 Tags | 2 | 3.70 | 9 | 7 | 9 | 9 | 1 | 1 | 1 | 1 | 0 | 0 | 8 | -0.32 |
| CP157 | Variations in H1, H2, and H3 Tags | 1 | 7.90 | 13 | 13 | 6 | 7 | 3 | 10 | 11 | 11 | 12 | 6 | 0 | -0.32 |
| CP234 | Has Meta Twitter Content | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.32 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.80 | 3 | 0 | 0 | 1 | 0 | 1 | 0 | 3 | 3 | 0 | 0 | -0.32 |
| CP465c | Variations in script Tags | 0 | 15.80 | 28 | 15 | 17 | 28 | 18 | 28 | 10 | 0 | 11 | 9 | 22 | -0.32 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 3.10 | 10 | 3 | 0 | 2 | 2 | 2 | 2 | 7 | 10 | 3 | 0 | -0.31 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 2.20 | 5 | 3 | 0 | 2 | 1 | 2 | 2 | 5 | 4 | 3 | 0 | -0.31 |
| CP465z | Variations in Form Tags | 0 | 2.90 | 18 | 0 | 0 | 2 | 18 | 0 | 0 | 1 | 4 | 4 | 0 | -0.31 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.31 |
| CP125 | Variations making whole A Tags | 0 | 1.30 | 5 | 1 | 0 | 5 | 0 | 0 | 1 | 4 | 0 | 2 | 0 | -0.31 |
| CP318 | Has RSS Link | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.30 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.90 | 4 | 0 | 0 | 0 | 0 | 1 | 4 | 3 | 0 | 1 | 0 | -0.30 |
| CP169 | Variations in H3 Tags | 0 | 2.40 | 8 | 1 | 4 | 2 | 2 | 1 | 3 | 3 | 8 | 0 | 0 | -0.30 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 1.70 | 4 | 2 | 2 | 0 | 4 | 4 | 4 | 1 | 0 | 0 | 0 | -0.30 |
| CP161 | Variations in H1-H6 Tags | 2 | 10.00 | 23 | 17 | 6 | 7 | 5 | 10 | 12 | 14 | 23 | 6 | 0 | -0.30 |
| CPX013 | Variations in Footer Tags | 6 | 52.20 | 293 | 1 | 3 | 293 | 0 | 194 | 3 | 22 | 0 | 6 | 0 | -0.30 |
| ENT005 | Entities in H4 Tags | 0 | 2.90 | 15 | 3 | 2 | 4 | 2 | 0 | 0 | 3 | 15 | 0 | 0 | -0.30 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.30 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | -0.30 |
| CP484 | Leading Variations in Title Tag | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.29 |
| CP151 | Leading Variations in H1 Tags | 0 | 1.00 | 2 | 1 | 0 | 1 | 1 | 1 | 1 | 2 | 1 | 2 | 0 | -0.28 |
| CP126a | Exact Match in A Tags | 0 | 1.40 | 10 | 0 | 1 | 10 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | -0.28 |
| CP470 | Variations in the HTML Tag | 18 | 191.30 | 769 | 141 | 66 | 769 | 72 | 408 | 133 | 107 | 109 | 108 | 0 | -0.28 |
| CP425 | Number of HTTPS Links | 70 | 148.50 | 462 | 88 | 83 | 397 | 48 | 462 | 90 | 153 | 63 | 101 | 0 | -0.28 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.80 | 6 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 6 | 0 | 0 | -0.27 |
| ENT008 | Entities in Meta Description Tag | 2 | 2.60 | 5 | 2 | 2 | 5 | 4 | 4 | 4 | 3 | 2 | 0 | 0 | -0.27 |
| CPX010 | Variations in Div Tags | 18 | 160.80 | 729 | 115 | 66 | 729 | 46 | 265 | 118 | 85 | 105 | 79 | 0 | -0.26 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.26 |
| CP124a | Variations in Absolute URLs | 5 | 64.40 | 338 | 1 | 25 | 338 | 22 | 140 | 46 | 27 | 4 | 41 | 0 | -0.26 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 0 | 1 | 1 | 2 | 0 | 1 | 0 | 1 | 0 | -0.26 |
| CP388 | Variations in Meta Twitter Content | 1 | 1.00 | 3 | 2 | 1 | 0 | 1 | 2 | 3 | 1 | 0 | 0 | 0 | -0.26 |
| ENT002 | Entities in H1 Tags | 1 | 2.00 | 6 | 2 | 1 | 6 | 1 | 1 | 1 | 3 | 1 | 4 | 0 | -0.26 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.40 | 2 | 0 | 1 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP213z | Has Form | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.25 |
| CP469 | Variations in Sentences | 3 | 19.00 | 51 | 51 | 13 | 16 | 7 | 31 | 7 | 17 | 37 | 11 | 0 | -0.25 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.24 |
| CP139 | Variations in Class Attributes | 0 | 4.40 | 39 | 39 | 0 | 0 | 1 | 2 | 1 | 1 | 0 | 0 | 0 | -0.24 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 1 | 2 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CP149 | Variations making whole H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CPX003 | Variations in Main Tags | 0 | 81.00 | 284 | 139 | 35 | 284 | 26 | 0 | 116 | 57 | 101 | 52 | 0 | -0.24 |
| CP173 | Variations in H4 Tags | 0 | 1.80 | 10 | 4 | 0 | 0 | 2 | 0 | 0 | 2 | 10 | 0 | 0 | -0.24 |
| CP134 | Variations in Body Tag | 18 | 177.00 | 769 | 0 | 66 | 769 | 72 | 406 | 133 | 107 | 109 | 108 | 0 | -0.24 |
| CP469a | Exact Match in Sentences | 0 | 1.00 | 4 | 0 | 0 | 0 | 0 | 3 | 1 | 4 | 0 | 2 | 0 | -0.24 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.24 |
| CP492 | Word Count | 415 | 1454.50 | 3735 | 1803 | 915 | 1696 | 871 | 3735 | 1473 | 1126 | 1620 | 1306 | 0 | -0.23 |
| CP375 | Variations in LI Tags | 4 | 22.70 | 88 | 2 | 14 | 64 | 7 | 88 | 13 | 21 | 2 | 16 | 0 | -0.23 |
| CP176 | Leading Variations in H4-H6 Tags | 1 | 0.90 | 6 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 6 | 0 | 0 | -0.23 |
| CP468 | Number of Sentences | 17 | 46.80 | 117 | 80 | 22 | 28 | 36 | 117 | 28 | 36 | 73 | 48 | 0 | -0.23 |
| CP435 | Number of Links | 73 | 150.20 | 464 | 90 | 83 | 399 | 50 | 464 | 90 | 153 | 70 | 103 | 0 | -0.23 |
| CP127 | Variations in A Tag HREFs | 2 | 58.40 | 336 | 0 | 22 | 336 | 11 | 139 | 14 | 29 | 4 | 29 | 0 | -0.22 |
| CP381 | Variations in Meta Descriptions | 1 | 2.20 | 4 | 2 | 2 | 3 | 4 | 4 | 4 | 1 | 2 | 0 | 0 | -0.22 |
| QS004 | Number of Questions In Headings | 0 | 2.00 | 7 | 7 | 0 | 1 | 1 | 3 | 5 | 2 | 1 | 0 | 0 | -0.22 |
| CP467 | Variations in Section Tags | 0 | 42.90 | 90 | 90 | 9 | 20 | 0 | 66 | 47 | 66 | 82 | 49 | 0 | -0.22 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CP492b | Unabridged Word Count | 492 | 1734.90 | 4520 | 2169 | 1092 | 1879 | 1033 | 4520 | 1713 | 1339 | 1999 | 1605 | 0 | -0.22 |
| CP451 | Number of US Phone Numbers | 2 | 3.20 | 9 | 9 | 3 | 1 | 1 | 5 | 0 | 5 | 2 | 6 | 0 | -0.22 |
| CPXR24 | Number of P Tags | 25 | 37.70 | 89 | 38 | 19 | 37 | 30 | 89 | 52 | 18 | 53 | 41 | 0 | -0.22 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.21 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.21 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.21 |
| QS006 | Number of Questions In H2 Tags | 0 | 1.00 | 4 | 2 | 0 | 1 | 0 | 1 | 4 | 2 | 0 | 0 | 0 | -0.21 |
| CP310 | Has OpenGraph Type | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.21 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CP427 | Number of Images with Alt Text | 6 | 10.20 | 24 | 6 | 23 | 12 | 13 | 11 | 24 | 5 | 1 | 7 | 0 | -0.21 |
| QS003 | Number of Questions | 0 | 5.60 | 18 | 8 | 2 | 12 | 5 | 18 | 5 | 2 | 3 | 1 | 0 | -0.20 |
| CPXR015 | Variations in Figure Tags | 0 | 2.10 | 19 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 19 | 0 | -0.20 |
| CP426 | Number of Images | 21 | 22.10 | 63 | 7 | 63 | 25 | 17 | 47 | 32 | 5 | 4 | 21 | 0 | -0.20 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.20 |
| CP177 | Variations in H4-H6 Tags | 1 | 2.10 | 11 | 4 | 0 | 0 | 2 | 0 | 1 | 3 | 11 | 0 | 0 | -0.20 |
| CPXX888 | Number of HTML Tags | 386 | 743.20 | 1560 | 717 | 692 | 921 | 538 | 1560 | 882 | 659 | 558 | 890 | 15 | -0.19 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.10 | 3 | 2 | 1 | 0 | 1 | 2 | 3 | 2 | 0 | 0 | 0 | -0.19 |
| CP347 | Has US Phone Number | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.19 |
| CP129 | Variations in A Tags | 8 | 33.20 | 205 | 8 | 12 | 205 | 6 | 32 | 15 | 23 | 7 | 24 | 0 | -0.19 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.18 |
| CP128 | Variations in Alt Attributes | 2 | 4.20 | 22 | 0 | 0 | 6 | 2 | 0 | 22 | 1 | 2 | 9 | 0 | -0.18 |
| CP319 | Has Schema Markup | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.18 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CP141 | Variations in HTML Comments | 3 | 1.20 | 3 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 3 | 3 | 0 | -0.16 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.16 |
| CP412b | Has Email | 1 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.16 |
| CP376 | Variations making whole LI Tags | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.16 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP130 | Variations in Article Tags | 5 | 21.90 | 81 | 0 | 30 | 19 | 19 | 0 | 0 | 43 | 81 | 27 | 0 | -0.16 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPXR003 | Number of Heading Tags | 18 | 19.50 | 26 | 25 | 18 | 21 | 15 | 26 | 25 | 23 | 21 | 21 | 0 | -0.16 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.40 | 2 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.15 |
| CP348 | Has Video | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.15 |
| CP452 | Number of Videos | 0 | 0.70 | 3 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | -0.15 |
| CP182 | Variations making whole H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| QS012 | Headings Has Question | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.15 |
| CP152 | Variations in H1 Tags | 4 | 2.10 | 4 | 2 | 3 | 3 | 1 | 1 | 4 | 4 | 1 | 1 | 1 | -0.14 |
| CP412 | Number of Email Addresses | 1 | 0.80 | 2 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 2 | 2 | 0 | -0.14 |
| CP418 | Number of Forms | 0 | 2.20 | 10 | 1 | 3 | 1 | 10 | 1 | 0 | 1 | 2 | 3 | 0 | -0.14 |
| CP489 | Variations in U Tags | 0 | 1.50 | 12 | 0 | 0 | 3 | 0 | 12 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP428 | Number of Images without Alt Text | 15 | 11.90 | 40 | 1 | 40 | 13 | 4 | 36 | 8 | 0 | 3 | 14 | 0 | -0.13 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.13 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.12 |
| CP204 | Has Canonical URL | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.12 |
| CP133 | Variations in B Tags | 0 | 3.30 | 24 | 0 | 0 | 5 | 0 | 2 | 24 | 0 | 2 | 0 | 0 | -0.12 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CPXR004 | Number of H1 Tags | 1 | 1.60 | 4 | 1 | 1 | 4 | 1 | 1 | 1 | 2 | 1 | 4 | 0 | -0.11 |
| CP355 | Variations in ID Attributes | 0 | 1.20 | 10 | 10 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.11 |
| CP481 | Variations in Title Tag | 1 | 1.90 | 3 | 3 | 1 | 3 | 1 | 2 | 3 | 2 | 2 | 2 | 0 | -0.11 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.70 | 5 | 5 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| CP228 | Has Meta Robots | 1 | 0.50 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.09 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | -0.09 |
| CP136 | Variations making whole B Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.09 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP313 | Has Privacy Policy | 1 | 0.40 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP481b | Word Count in Meta Description Tag | 21 | 29.20 | 73 | 23 | 25 | 24 | 73 | 55 | 24 | 42 | 26 | 0 | 0 | -0.06 |
| CP471 | Variations in Span Tags | 3 | 4.80 | 18 | 18 | 3 | 2 | 0 | 9 | 8 | 0 | 3 | 5 | 0 | -0.06 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP472 | Variations making whole Span Tags | 2 | 0.50 | 2 | 1 | 0 | 2 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.05 |
| CP211 | Has Domain Phrase In Content | 1 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.04 |
| CP443 | Number of Rel Author Links | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.04 |
| CP309 | Has OpenGraph Image | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.04 |
| CP380 | Meta Description Length | 138 | 167.70 | 417 | 151 | 152 | 138 | 417 | 314 | 156 | 218 | 131 | 0 | 0 | -0.03 |
| CP481a | Word Count in Title Tag | 7 | 7.00 | 11 | 8 | 6 | 9 | 3 | 9 | 11 | 8 | 9 | 7 | 0 | -0.03 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.02 |
| CPXR002 | Number of HTML Comments | 10 | 7.10 | 23 | 16 | 0 | 3 | 23 | 2 | 0 | 0 | 15 | 8 | 4 | -0.02 |
| ENT017 | Has Entities in H6 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.01 |
| ENT007 | Entities in H6 Tags | 1 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | -0.01 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
