This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Nashville Seo #74 www.crunchbase.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.nashville seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.nashville 10, nashville seo 10, seo 10 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.search engine optimization 10, word 10, facebook 10, digital marketing 9, data 9, company 9, url 9, customer 9, expert 8, blog 8, social media 8, information 8, keywords 6, research 6, search engines 6, clients 6, industry 6, internet marketing 6, tennessee 6, keyword research 5, wordpress 5, social media marketing 5, adwords 5, reputation management 4, inbound marketing 4, architecture 4, google analytics 4, newsletter 3, pay-per-click 3, backlink 3, conversation 3, sitemap 3, contract 3, pay per click 3, learning 3, content marketing 3, consultant 3, backlinks 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, digital marketing agency 5, social media marketing 5, nashville seo company 4, nashville seo services 3 Double Word LSIsearch engine 10, nashville seo 10, to help 10, digital marketing 9, web design 8, social media 8, s seo 7, seo services 7, seo company 7, small business 7, seo expert 7, local seo 6, search results 6, ll help 6, s grow 6, to find 6, search engines 6, learn more 6, to rank 5, to make 5, we know 5, marketing agency 5, on top 4, to grow 4, seo strategy 4, case studies 4, link building 4, s also 4, is that 4, as well 4, to look 4, marketing strategy 4, top seo 4, conversion rate 3, see what 3, to work 3, on search 3, that gets 3, united states 3, it comes 3, is not 3, not just 3, s what 3, to meet 3, organic traffic 3, to know 3, website audit 3, we take 3, s more 3, on google 3, paid search 3, seo agency 3Single Word LSIten 10, google 10, nashville 10, how 10, search 10, see 10, term 10, seo 10, website 10, set 10, business 10, red 10, image 10, ads 10, back 10, content 10, rate 10, engine 10, end 10, sit 10, custom 10, form 10, service 10, there 10, ever 10, other 10, don 10, top 10, off 10, use 10, sign 10, that 10, high 10, new 10, media 10, make 10, social 10, 100 10, online 10, about 10, let 10, want 10, 000 10, email 10, one 10, services 10, call 10, marketing 10, this 10, look 10, name 10, know 10, page 10, not 10, now 10, what 10, time 10, optimization 10, work 10, web 10, more 10, facebook 10, help 10, site 10, king 10, market 10, here 10, car 10, rank 9, grow 9, size 9, prove 9, result 9, learn 9, words 9, right 9, contact 9, list 9, take 9, month 9, company 9, digital 9, home 9, management 9, years 9, businesses 9, field 9, even 9, question 9, find 9, best 9, design 9, ole 9, each 9, results 9, internet 9, way 9, target 9, paid 9, come 9, phone 9, agency 9, small 9, data 9, experience 9, day 9, like 9, bottom 9, most 9, part 9, link 9, value 9, customer 9, offer 8, left 8, drive 8, role 8, turn 8, address 8, information 8, down 8, tie 8, area 8, visibility 8, pay 8, success 8, getting 8, expert 8, too 8, menu 8, able 8, screen 8, links 8, rankings 8, true 8, strategy 8, they 8, into 8, free 8, key 8, ppc 8, strategies 8, ranking 8, campaign 8, show 8, every 8, when 8, care 8, display 8, lead 8, first 8, date 8, blog 8, create 8, also 8, building 7, these 7, sure 7, click 7, customers 7, linked 7, questions 7, analytics 7, some 7, just 7, views 7, 2020 7, special 7, select 7, focus 7, deliver 7, local 7, share 7, change 7, websites 7, pages 7, optimize 7, read 7, real 7, were 7, advertising 7, firm 7, companies 7, brand 7, using 7, fact 7, long 7, does 7, team 7, many 7, ask 7, thing 7, through 7, develop 7, leads 7, location 7, terms 7, presence 7, give 7, goal 7, tools 7, place 7, great 7, sales 7, only 7, done 7, keep 7, increase 7, campaigns 6, looking 6, same 6, partner 6, keywords 6, searches 6, count 6, check 6, helps 6, tennessee 6, client 6, perform 6, better 6, 2018 6, well 6, approach 6, clients 6, city 6, office 6, while 6, traffic 6, improve 6, today 6, engines 6, above 6, then 6, industry 6, audit 6, where 6, people 6, research 6, generate 6, solutions 6, update 6, technology 6, guide 6, before 6, used 6, should 6, visitor 6, why 6, say 6, bring 5, would 5, going 5, detail 5, 1000 5, comes 5, transparent 5, policy 5, mine 5, meet 5, days 5, isn 5, which 5, needs 5, related 5, agencies 5, message 5, 2017 5, 500 5, big 5, convert 5, changing 5, number 5, works 5, product 5, may 5, tactics 5, roi 5, effective 5, competitor 5, working 5, specific 5, expertise 5, goals 5, based 5, 001 5, creating 5, takes 5, things 5, those 5, budget 5, last 5, finding 5, fits 5, changes 5, privacy 5, updates 5, speed 5, organic 5, step 5, case 5, love 5, lot 5, friendly 5, space 5, potential 5, move 5, because 4, impact 4, opportunity 4, easy 4, proven 4, after 4, doesn 4, dedicated 4, never 4, technical 4, hard 4, conversion 4, understand 4, thousands 4, afford 4, conversions 4, world 4, everything 4, within 4, health 4, level 4, fill 4, monthly 4, times 4, highly 4, determine 4, coming 4, events 4, guarantee 4, global 4, started 4, such 4, country 4, reputation 4, project 4, run 4, overall 4, benefits 4, doing 4, hours 4, employ 4, competition 4, linking 4, valuable 4, ways 4, rage 4, listen 4, game 4, ready 4, studies 4, gets 4, locations 4, hall 3, properly 3, music 3, personal 3, appropriate 3, answer 3, consultant 3, powered 3, dominate 3, empty 3, won 3, authority 3, useful 3, united 3, states 3, rich 3, grand 3, advanced 3, else 3, corporation 3, system 3, 404 3, become 3, known 3, monday 3, premier 3, 301 3, future 3, sitemap 3, careers 3, expand 3, 5000 3, dive 3, structure 3, competitors 3, optimizing 3, highest 3, latest 3, think 3, launch 3, thorough 3, measure 3, especially 3, next 3, house 3, street 3, yes 3, rise 3, multi 3, still 3, contract 3, requires 3, regular 3, simple 3, constantly 3, growing 3, few 3, package 3, both 3, critical 3, spend 3, built 3, performance 3, growth 3 |
| Factor ID | Factor Name | #74 crunchbase.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP150a2 | Exact Match in H2 Tags | 1 | 1.50 | 5 | 0 | 5 | 0 | 0 | 2 | 1 | 4 | 2 | 0 | 1 | -0.35 |
| CP455 | Number of YouTube Embeds | 0 | 0.70 | 5 | 1 | 1 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | -0.34 |
| ENT000a | Number of Entities Used | 17 | 23.90 | 33 | 16 | 33 | 27 | 13 | 24 | 25 | 31 | 33 | 19 | 18 | -0.34 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.34 |
| CP452 | Number of Videos | 0 | 0.70 | 5 | 1 | 1 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | -0.33 |
| CP348 | Has Video | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.33 |
| CP468 | Number of Sentences | 37 | 63.90 | 149 | 28 | 124 | 63 | 26 | 32 | 66 | 149 | 85 | 55 | 11 | -0.29 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | -0.29 |
| CPX010 | Variations in Div Tags | 57 | 91.40 | 238 | 21 | 238 | 155 | 32 | 71 | 22 | 98 | 127 | 132 | 18 | -0.28 |
| CP465 | Variations in P Tags | 29 | 43.60 | 124 | 17 | 72 | 3 | 17 | 37 | 48 | 124 | 50 | 61 | 7 | -0.28 |
| CP142 | Variations in Em Tags | 0 | 0.50 | 3 | 0 | 3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.28 |
| CP159a | Exact Match in H1-H6 Tags | 2 | 4.20 | 16 | 1 | 8 | 0 | 1 | 3 | 1 | 16 | 9 | 1 | 2 | -0.28 |
| ENT018 | Entities in Sentences | 30 | 62.90 | 129 | 22 | 124 | 44 | 35 | 28 | 69 | 129 | 103 | 62 | 13 | -0.27 |
| CPXR24 | Number of P Tags | 19 | 58.00 | 137 | 32 | 90 | 2 | 41 | 50 | 137 | 131 | 68 | 17 | 12 | -0.27 |
| CP470 | Variations in the HTML Tag | 60 | 153.70 | 401 | 26 | 248 | 389 | 33 | 71 | 75 | 401 | 139 | 132 | 23 | -0.26 |
| ENT004 | Entities in H3 Tags | 0 | 1.30 | 6 | 0 | 6 | 0 | 0 | 0 | 1 | 0 | 6 | 0 | 0 | -0.25 |
| CPXX888 | Number of HTML Tags | 258 | 654.60 | 1381 | 95 | 921 | 738 | 441 | 628 | 613 | 586 | 927 | 1381 | 216 | -0.25 |
| ENT001 | Entities in HTML Tag | 62 | 161.50 | 270 | 44 | 197 | 270 | 118 | 134 | 102 | 216 | 240 | 245 | 49 | -0.25 |
| CP492b | Unabridged Word Count | 1016 | 1936.10 | 4098 | 1070 | 3168 | 1351 | 904 | 828 | 1934 | 4098 | 3457 | 1945 | 606 | -0.24 |
| CP160 | Leading Variations in H1-H6 Tags | 3 | 3.30 | 8 | 0 | 8 | 0 | 4 | 3 | 5 | 4 | 6 | 1 | 2 | -0.24 |
| CPXR015 | Variations in Figure Tags | 0 | 1.20 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | 0 | 0 | -0.24 |
| CP492 | Word Count | 819 | 1563.90 | 3255 | 820 | 2646 | 1115 | 702 | 714 | 1578 | 3255 | 2674 | 1634 | 501 | -0.23 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | -0.23 |
| CP469 | Variations in Sentences | 18 | 20.70 | 46 | 7 | 46 | 31 | 7 | 23 | 27 | 29 | 22 | 13 | 2 | -0.23 |
| QS003 | Number of Questions | 0 | 7.90 | 19 | 4 | 10 | 1 | 0 | 9 | 14 | 19 | 15 | 7 | 0 | -0.23 |
| ENT003 | Entities in H2 Tags | 1 | 2.50 | 6 | 0 | 5 | 0 | 3 | 5 | 5 | 0 | 6 | 0 | 1 | -0.23 |
| CP173 | Variations in H4 Tags | 0 | 0.80 | 4 | 0 | 1 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 3 | -0.22 |
| CP134a | Exact Match in Body Tag | 6 | 41.60 | 127 | 24 | 96 | 2 | 70 | 18 | 6 | 127 | 10 | 59 | 4 | -0.22 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.60 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.22 |
| CP134 | Variations in Body Tag | 60 | 153.70 | 401 | 26 | 248 | 389 | 33 | 71 | 75 | 401 | 139 | 132 | 23 | -0.21 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 3 | 2.90 | 7 | 0 | 7 | 0 | 2 | 3 | 5 | 4 | 6 | 1 | 1 | -0.21 |
| CP150a3 | Exact Match in H3 Tags | 0 | 1.90 | 11 | 0 | 2 | 0 | 0 | 0 | 0 | 11 | 6 | 0 | 0 | -0.21 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.80 | 3 | 0 | 3 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 2 | -0.21 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.60 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.20 |
| CP470a | Exact Match in the HTML Tag | 3 | 18.00 | 89 | 7 | 89 | 2 | 9 | 16 | 2 | 30 | 10 | 12 | 3 | -0.20 |
| CP164 | Leading Variations in H2 Tags | 2 | 1.70 | 5 | 0 | 4 | 0 | 2 | 2 | 5 | 2 | 2 | 0 | 0 | -0.20 |
| CP161 | Variations in H1-H6 Tags | 8 | 9.50 | 19 | 1 | 19 | 2 | 8 | 8 | 14 | 16 | 19 | 1 | 7 | -0.20 |
| CP313 | Has Privacy Policy | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.19 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.18 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.18 |
| CP465c | Variations in script Tags | 0 | 80.40 | 614 | 2 | 54 | 25 | 0 | 24 | 28 | 32 | 15 | 614 | 10 | -0.17 |
| CPXR003 | Number of Heading Tags | 18 | 19.30 | 55 | 4 | 55 | 1 | 11 | 19 | 26 | 19 | 33 | 13 | 12 | -0.17 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.17 |
| CP133 | Variations in B Tags | 1 | 4.20 | 16 | 5 | 2 | 0 | 0 | 0 | 16 | 1 | 12 | 0 | 6 | -0.17 |
| CP149 | Variations making whole H1 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.17 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.17 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.17 |
| CP153 | Variations in H1 and H2 Tags | 7 | 5.90 | 15 | 1 | 15 | 2 | 4 | 6 | 14 | 5 | 9 | 1 | 2 | -0.17 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.16 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CP157 | Variations in H1, H2, and H3 Tags | 8 | 8.60 | 19 | 1 | 18 | 2 | 4 | 8 | 14 | 16 | 19 | 1 | 3 | -0.15 |
| CP479ii | Title Has Sentiment Words | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP479 | Title Has Sales Words | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP165 | Variations in H2 Tags | 3 | 4.20 | 14 | 3 | 0 | 0 | 14 | 14 | 0 | 0 | 3 | 3 | 5 | -0.15 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.90 | 4 | 0 | 1 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 4 | -0.14 |
| CP471 | Variations in Span Tags | 0 | 8.30 | 40 | 1 | 5 | 0 | 2 | 3 | 40 | 8 | 10 | 3 | 11 | -0.14 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.14 |
| CP170 | Variations making whole H4 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP473 | Variations in Strong Tags | 1 | 0.80 | 3 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 1 | 0 | 3 | -0.14 |
| CP126 | Exact Match making whole A Tags | 0 | 0.50 | 2 | 0 | 2 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | -0.14 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP355 | Variations in ID Attributes | 0 | 2.00 | 20 | 0 | 0 | 0 | 0 | 0 | 0 | 20 | 0 | 0 | 0 | -0.13 |
| CP129 | Variations in A Tags | 4 | 22.60 | 66 | 8 | 15 | 66 | 7 | 16 | 9 | 63 | 25 | 15 | 2 | -0.13 |
| CP166 | Variations making whole H3 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.13 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP203 | Has Apple Touch Icon | 1 | 0.70 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CPX013 | Variations in Footer Tags | 0 | 3.70 | 12 | 1 | 12 | 0 | 4 | 0 | 1 | 9 | 8 | 0 | 2 | -0.12 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.12 |
| CP479g | Title Has Free | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CPXR004 | Number of H1 Tags | 1 | 1.50 | 6 | 1 | 6 | 1 | 2 | 1 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| CP150a | Exact Match in H1 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP126a | Exact Match in A Tags | 0 | 6.60 | 41 | 8 | 5 | 0 | 41 | 4 | 0 | 3 | 0 | 5 | 0 | -0.11 |
| ENT010 | Title Tag Has Entities | 1 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.11 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.60 | 3 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | -0.11 |
| CP477 | Variations in Title Attributes | 2 | 8.00 | 51 | 1 | 51 | 0 | 0 | 8 | 0 | 18 | 0 | 2 | 0 | -0.10 |
| CP427 | Number of Images with Alt Text | 7 | 11.20 | 53 | 1 | 53 | 0 | 14 | 2 | 4 | 3 | 8 | 27 | 0 | -0.10 |
| CP425 | Number of HTTPS Links | 33 | 58.90 | 156 | 1 | 39 | 156 | 43 | 58 | 36 | 94 | 67 | 74 | 21 | -0.10 |
| CP228 | Has Meta Robots | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.10 |
| CP169 | Variations in H3 Tags | 1 | 2.70 | 11 | 0 | 3 | 0 | 0 | 2 | 0 | 11 | 10 | 0 | 1 | -0.10 |
| CP356 | Variations in I Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.10 |
| CP451 | Number of US Phone Numbers | 1 | 2.80 | 8 | 6 | 1 | 0 | 2 | 8 | 0 | 2 | 4 | 0 | 5 | -0.09 |
| ENT005 | Entities in H4 Tags | 0 | 1.20 | 6 | 0 | 6 | 0 | 2 | 0 | 0 | 0 | 3 | 0 | 1 | -0.09 |
| CP127 | Variations in A Tag HREFs | 6 | 36.00 | 180 | 1 | 20 | 73 | 1 | 13 | 4 | 180 | 12 | 56 | 0 | -0.09 |
| CP467 | Variations in Section Tags | 0 | 15.10 | 66 | 4 | 0 | 0 | 0 | 0 | 61 | 5 | 0 | 66 | 15 | -0.09 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.09 |
| CP128 | Variations in Alt Attributes | 8 | 5.70 | 48 | 0 | 48 | 0 | 1 | 2 | 0 | 2 | 4 | 0 | 0 | -0.09 |
| CP132 | Variations in Blockquote Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | -0.09 |
| CP130 | Variations in Article Tags | 0 | 38.30 | 150 | 17 | 86 | 0 | 26 | 43 | 61 | 150 | 0 | 0 | 0 | -0.08 |
| ENT008 | Entities in Meta Description Tag | 2 | 1.20 | 3 | 0 | 1 | 3 | 2 | 2 | 1 | 1 | 2 | 0 | 0 | -0.08 |
| CP418 | Number of Forms | 1 | 1.50 | 3 | 1 | 3 | 1 | 2 | 1 | 3 | 0 | 2 | 0 | 2 | -0.08 |
| CP426 | Number of Images | 11 | 16.10 | 53 | 1 | 53 | 0 | 22 | 12 | 6 | 3 | 34 | 29 | 1 | -0.08 |
| ENT009 | Entities in Title Tag | 1 | 1.20 | 3 | 0 | 2 | 0 | 3 | 2 | 1 | 1 | 2 | 1 | 0 | -0.07 |
| CP479h | Title Has Find | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP152 | Variations in H1 Tags | 1 | 1.20 | 2 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | 1 | 1 | -0.07 |
| CP412b | Has Email | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.07 |
| CP435 | Number of Links | 33 | 67.70 | 161 | 11 | 39 | 161 | 43 | 59 | 36 | 161 | 67 | 79 | 21 | -0.07 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | -0.07 |
| CP181 | Variations in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.07 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.60 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.06 |
| CP469a | Exact Match in Sentences | 1 | 2.40 | 6 | 0 | 6 | 0 | 3 | 6 | 0 | 4 | 1 | 4 | 0 | -0.06 |
| CPJLD083 | Has JSON-LD Event | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP412 | Number of Email Addresses | 3 | 1.20 | 4 | 2 | 0 | 0 | 2 | 2 | 0 | 0 | 4 | 0 | 2 | -0.06 |
| CP125 | Variations making whole A Tags | 2 | 0.70 | 2 | 0 | 2 | 0 | 2 | 2 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CP483a | Exact Match in the Title Tag | 2 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP484 | Leading Variations in Title Tag | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CPXR002 | Number of HTML Comments | 54 | 13.40 | 40 | 15 | 1 | 40 | 1 | 28 | 13 | 4 | 6 | 0 | 26 | -0.05 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CPJLD203 | Has JSON-LD Place | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.05 |
| QS004 | Number of Questions In Headings | 0 | 1.30 | 6 | 0 | 1 | 0 | 0 | 6 | 4 | 1 | 1 | 0 | 0 | -0.05 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.05 |
| CPX002 | Variations in Figcaption Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.04 |
| CPXR018 | Variations in Nav Tags | 8 | 2.40 | 12 | 0 | 1 | 0 | 1 | 6 | 0 | 4 | 12 | 0 | 0 | -0.04 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CP380 | Meta Description Length | 159 | 161.10 | 569 | 0 | 165 | 569 | 140 | 144 | 134 | 172 | 152 | 0 | 135 | -0.04 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.04 |
| CP465z | Variations in Form Tags | 1 | 1.40 | 6 | 0 | 6 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 2 | -0.03 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.03 |
| CP124a | Variations in Absolute URLs | 6 | 31.70 | 174 | 2 | 51 | 9 | 0 | 14 | 7 | 174 | 30 | 29 | 1 | -0.03 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.70 | 2 | 0 | 2 | 0 | 1 | 0 | 0 | 1 | 2 | 0 | 1 | -0.02 |
| CP211 | Has Domain Phrase In Content | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.02 |
| CP347 | Has US Phone Number | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.02 |
| CP309 | Has OpenGraph Image | 0 | 0.60 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.02 |
| CP231 | Has Meta Twitter Description | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.02 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.10 | 2 | 1 | 1 | 0 | 1 | 2 | 1 | 2 | 2 | 0 | 1 | -0.02 |
| ENT002 | Entities in H1 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP213z | Has Form | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.01 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.01 |
| CP428 | Number of Images without Alt Text | 4 | 4.90 | 26 | 0 | 0 | 0 | 8 | 10 | 2 | 0 | 26 | 2 | 1 | -0.01 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.01 |
