This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Madison Seo #97 madisonstudios.com
|
About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.madison seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.madison 10, seo 10, madison seo 8, seo madison 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.company 10, experience 9, blog 9, ott 9, cat 9, customer 9, digital marketing 8, expert 8, design 8, social media 8, search engine 7, search engine optimization 7, industry 7, linkedin 7, client 7, map 7, wisconsin 7, wordpress 6, competition 6, research 6, keyword 6, goal 6, social media marketing 5, tick 5, online marketing 5, reputation management 4, navigation 4, law 4, search engines 4, internet marketing 4, ecommerce 4, sem 4, contract 3, brands 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 7, default page page 5, madison seo company 5 Double Word LSIdiv class 10, span class 9, doctype html 9, digital marketing 8, img src 8, to help 8, seo company 8, madison seo 8, social media 8, ul class 8, search engine 7, local seo 7, engine optimization 7, html lang 7, p class 6, seo agency 6, p style 6, iframe src 6, input type 6, div style 5, seo services 5, post_type menu 5, item menu 5, body class 5, li class 5, to make 5, button type 5, default page 5, to increase 5, img class 4, h2 class 4, web development 4, custom menu 4, page menu 4, link rel 4, div data 4, as well 4, png 300w 4, marketing agency 4, span style 3, business owner 3, to grow 3, h4 class 3, form class 3, to find 3, to offer 3, on that 3, learn more 3, on google 3, png 768w 3Single Word LSIsize 10, seo 10, div 10, rel 10, res 10, http 10, title 10, content 10, company 10, class 10, madison 10, text 10, https 10, per 10, top 10, main 10, body 10, www 10, alt 10, header 10, head 10, lang 10, src 10, about 10, one 10, name 10, now 10, none 10, type 10, href 10, item 10, style 10, log 10, more 10, display 10, first 10, span 10, data 10, html 10, google 9, search 9, customers 9, website 9, business 9, right 9, post 9, contact 9, image 9, ads 9, some 9, blank 9, over 9, custom 9, form 9, service 9, script 9, doc 9, product 9, url 9, doctype 9, able 9, auto 9, use 9, logo 9, 200 9, background 9, true 9, try 9, amp 9, footer 9, online 9, len 9, height 9, app 9, png 9, sub 9, default 9, iframe 9, email 9, star 9, services 9, call 9, marketing 9, face 9, opt 9, page 9, full 9, color 9, hidden 9, org 9, center 9, target 9, mark 9, container 9, method 9, phone 9, word 9, web 9, facebook 9, help 9, site 9, width 9, blog 9, bottom 9, market 9, here 9, img 9, line 9, link 9, value 9, _blank 9, customer 9, tel 8, sure 8, require 8, click 8, strong 8, role 8, icon 8, how 8, set 8, red 8, count 8, check 8, list 8, engine 8, digital 8, uploads 8, 2019 8, very 8, expert 8, action 8, block 8, nav 8, template 8, local 8, screen 8, that 8, high 8, traffic 8, border 8, new 8, noscript 8, media 8, design 8, make 8, social 8, 100 8, brand 8, old 8, them 8, input 8, min 8, open 8, align 8, last 8, allow 8, not 8, start 8, what 8, base 8, twitter 8, optimization 8, work 8, sales 8, ease 8, jpg 8, fix 7, left 7, object 7, font 7, area 7, test 7, visibility 7, article 7, 600 7, client 7, false 7, label 7, 2018 7, 500 7, number 7, nag 7, gtm 7, large 7, other 7, max 7, menu 7, 300 7, report 7, websites 7, clearfix 7, best 7, they 7, want 7, 000 7, 0px 7, industry 7, current 7, thing 7, this 7, googletagmanager 7, show 7, video 7, button 7, frameborder 7, location 7, time 7, hen 7, review 7, plan 7, lazy 7, agency 7, only 7, most 7, youtube 7, linkedin 7, increase 7, parent 6, fit 6, post_type 6, grow 6, allowfullscreen 6, reserved 6, much 6, policy 6, thu 6, down 6, needs 6, child 6, medium 6, better 6, focus 6, rio 6, 400 6, clients 6, world 6, rights 6, 'https 6, complete 6, 554 6, box 6, specific 6, css 6, margin 6, quality 6, where 6, free 6, strategies 6, single 6, ranking 6, through 6, keyword 6, results 6, develop 6, submit 6, privacy 6, placeholder 6, competition 6, when 6, required 6, terms 6, embed 6, give 6, nbsp 6, goal 6, 'http 6, date 6, development 6, track 6, padding 6, user 6, dec 5, offer 5, path 5, would 5, orking 5, profile 5, 800 5, national 5, after 5, learn 5, testimonial 5, keywords 5, dir 5, info 5, pay 5, 2017 5, well 5, select 5, tablet 5, field 5, products 5, file 5, return 5, edge 5, pages 5, find 5, fill 5, position 5, strategy 5, forms 5, companies 5, element 5, cache 5, meta 5, items 5, 493 5, svg 5, generate 5, solutions 5, leads 5, 8217 5, support 5, description 5, way 5, popup 5, employ 5, lazyload 5, come 5, direct 5, event 5, before 5, should 5, create 5, like 5, fff 5, important 5, point 5, process 5, also 5, locations 5, account 5, plugins 4, bring 4, detail 4, schema 4, comes 4, same 4, address 4, testimonials 4, fast 4, analytics 4, 2000 4, graph 4, 608 4, remove 4, desktop 4, hard 4, just 4, there 4, publish 4, navigation 4, init 4, handle 4, being 4, srcset 4, share 4, together 4, 300w 4, powerful 4, dist 4, links 4, ffffff 4, different 4, entry 4, rankings 4, divi 4, attr 4, 50px 4, depend 4, prev 4, competitors 4, sizes 4, engines 4, stick 4, goals 4, styles 4, boost 4, global 4, 371 4, such 4, run 4, horizontal 4, 038 4, offers 4, weight 4, please 4, once 4, next 4, update 4, proper 4, interest 4, yes 4, icons 4, money 4, presence 4, stylesheet 4, images 4, var 4, gain 4, lot 4, ways 4, used 4, assets 4, techniques 4, keep 4, files 4, public 4, ready 4, sheet 4, inline 4, campaigns 3, xml 3, because 3, solid 3, bbb 3, past 3, active 3, easy 3, achieve 3, transparent 3, 700 3, days 3, good 3, generated 3, others 3, autoplay 3, 6px 3, 20px 3, hover 3, owner 3, message 3, family 3, 5px 3, bit 3, tracking 3, 'all' 3, cookie 3, made 3, understand 3, loading 3, afford 3, invalid 3, begin 3, deliver 3, may 3, within 3, picture 3, 'stylesheet' 3, php 3, 3px 3, almost 3, posts 3, whether 3, utc 3, separator 3, relevant 3, feed 3, 2px 3, times 3, repeat 3, rocket 3, then 3, javascript 3, 768w 3, document 3, rss 3, consulting 3, 380 3, rtl 3, stay 3, increasing 3, amazing 3, 8220 3, ensure 3, 8221 3, css' 3, fixed 3, 100vw 3, fields 3, common 3, step 3, pricing 3, price 3, webpage 3, card 3, methods 3, feature 3, wrong 3, expect 3, certain 3, board 3, 'text 3, growing 3, potential 3, package 3, kind 3, format 3, done 3, send 3, tend 3, say 3, milwaukee 3 |
| Factor ID | Factor Name | #97 madisonstudios.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 0 | 5.30 | 18 | 18 | 11 | 0 | 0 | 3 | 3 | 10 | 1 | 7 | 0 | -0.43 |
| CP134a | Exact Match in Body Tag | 0 | 9.20 | 42 | 42 | 12 | 0 | 4 | 3 | 3 | 17 | 4 | 7 | 0 | -0.42 |
| ENT000a | Number of Entities Used | 19 | 23.90 | 35 | 35 | 28 | 23 | 4 | 30 | 12 | 28 | 32 | 27 | 20 | -0.34 |
| CPX010 | Variations in Div Tags | 35 | 144.80 | 712 | 116 | 57 | 107 | 7 | 66 | 5 | 712 | 67 | 265 | 46 | -0.33 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.50 | 4 | 4 | 3 | 0 | 0 | 1 | 1 | 1 | 2 | 3 | 0 | -0.32 |
| CP134 | Variations in Body Tag | 51 | 188.70 | 747 | 176 | 57 | 267 | 9 | 93 | 8 | 747 | 78 | 406 | 46 | -0.32 |
| CP470 | Variations in the HTML Tag | 52 | 188.90 | 747 | 176 | 57 | 267 | 9 | 93 | 8 | 747 | 78 | 408 | 46 | -0.30 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.29 |
| CP129 | Variations in A Tags | 17 | 35.70 | 187 | 47 | 13 | 41 | 0 | 10 | 2 | 187 | 13 | 32 | 12 | -0.26 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.60 | 5 | 1 | 2 | 0 | 0 | 5 | 2 | 0 | 0 | 4 | 2 | -0.26 |
| CP483a | Exact Match in the Title Tag | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.25 |
| CP469 | Variations in Sentences | 5 | 15.10 | 33 | 26 | 13 | 33 | 0 | 10 | 1 | 13 | 18 | 31 | 6 | -0.24 |
| CP126a | Exact Match in A Tags | 0 | 2.10 | 10 | 10 | 2 | 0 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | -0.23 |
| ENT001 | Entities in HTML Tag | 177 | 169.00 | 391 | 228 | 81 | 243 | 20 | 343 | 48 | 391 | 118 | 103 | 115 | -0.22 |
| ENT018 | Entities in Sentences | 51 | 60.30 | 143 | 88 | 40 | 63 | 2 | 69 | 10 | 143 | 72 | 63 | 53 | -0.22 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CPX013 | Variations in Footer Tags | 9 | 49.00 | 293 | 0 | 0 | 0 | 0 | 0 | 0 | 293 | 0 | 194 | 3 | -0.22 |
| CP469a | Exact Match in Sentences | 0 | 1.20 | 4 | 4 | 3 | 0 | 0 | 2 | 0 | 0 | 0 | 3 | 0 | -0.22 |
| CP127 | Variations in A Tag HREFs | 14 | 62.60 | 333 | 44 | 12 | 47 | 4 | 25 | 1 | 333 | 8 | 139 | 13 | -0.22 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.60 | 2 | 1 | 1 | 0 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | -0.22 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.60 | 2 | 1 | 2 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | -0.21 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP375 | Variations in LI Tags | 8 | 22.70 | 88 | 33 | 7 | 0 | 0 | 21 | 1 | 62 | 14 | 88 | 1 | -0.21 |
| CP489 | Variations in U Tags | 0 | 1.50 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 12 | 0 | -0.21 |
| CPXR018 | Variations in Nav Tags | 0 | 17.00 | 127 | 4 | 6 | 0 | 0 | 0 | 3 | 0 | 22 | 127 | 8 | -0.20 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.40 | 5 | 1 | 2 | 0 | 0 | 5 | 2 | 0 | 0 | 4 | 0 | -0.20 |
| CP465 | Variations in P Tags | 8 | 29.30 | 139 | 29 | 29 | 0 | 0 | 10 | 3 | 139 | 22 | 47 | 14 | -0.20 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | -0.20 |
| CP484 | Leading Variations in Title Tag | 1 | 0.80 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.20 |
| CP161 | Variations in H1-H6 Tags | 1 | 6.50 | 12 | 10 | 3 | 2 | 0 | 12 | 1 | 7 | 9 | 10 | 11 | -0.19 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.19 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.70 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.18 |
| ENT003 | Entities in H2 Tags | 0 | 3.40 | 8 | 3 | 5 | 0 | 0 | 7 | 0 | 3 | 5 | 3 | 8 | -0.18 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.18 |
| CP126 | Exact Match making whole A Tags | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.18 |
| CP455 | Number of YouTube Embeds | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.18 |
| CP153 | Variations in H1 and H2 Tags | 1 | 4.60 | 9 | 6 | 3 | 2 | 0 | 7 | 1 | 5 | 6 | 9 | 7 | -0.17 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | -0.17 |
| CP381 | Variations in Meta Descriptions | 0 | 1.70 | 4 | 1 | 2 | 3 | 0 | 0 | 2 | 3 | 0 | 4 | 2 | -0.16 |
| CPX009 | Variations in Code Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP124a | Variations in Absolute URLs | 14 | 65.10 | 336 | 80 | 9 | 4 | 9 | 41 | 1 | 336 | 14 | 140 | 17 | -0.16 |
| CP157 | Variations in H1, H2, and H3 Tags | 1 | 5.70 | 12 | 7 | 3 | 2 | 0 | 12 | 1 | 7 | 6 | 10 | 9 | -0.16 |
| CP465c | Variations in script Tags | 5 | 20.00 | 54 | 54 | 25 | 27 | 0 | 1 | 2 | 28 | 13 | 28 | 22 | -0.16 |
| CPXX888 | Number of HTML Tags | 465 | 655.80 | 1560 | 670 | 637 | 523 | 102 | 969 | 74 | 922 | 687 | 1560 | 414 | -0.15 |
| CP473 | Variations in Strong Tags | 0 | 3.50 | 21 | 0 | 1 | 0 | 0 | 5 | 1 | 21 | 3 | 4 | 0 | -0.15 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP165 | Variations in H2 Tags | 0 | 1.20 | 5 | 1 | 1 | 1 | 2 | 2 | 0 | 0 | 0 | 0 | 5 | -0.14 |
| CP468 | Number of Sentences | 13 | 41.10 | 117 | 73 | 30 | 37 | 30 | 32 | 2 | 24 | 43 | 117 | 23 | -0.14 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.90 | 5 | 2 | 3 | 0 | 0 | 2 | 1 | 2 | 5 | 2 | 2 | -0.14 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.14 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.60 | 2 | 0 | 1 | 0 | 0 | 2 | 0 | 1 | 1 | 1 | 0 | -0.14 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP492 | Word Count | 504 | 1165.10 | 3735 | 2021 | 766 | 801 | 52 | 743 | 113 | 1606 | 1029 | 3735 | 785 | -0.13 |
| CP125 | Variations making whole A Tags | 4 | 1.10 | 5 | 3 | 1 | 0 | 0 | 1 | 0 | 5 | 1 | 0 | 0 | -0.13 |
| ENT005 | Entities in H4 Tags | 0 | 1.90 | 7 | 0 | 0 | 0 | 0 | 4 | 0 | 4 | 7 | 0 | 4 | -0.13 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP348 | Has Video | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.13 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.13 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.13 |
| CP347 | Has US Phone Number | 1 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.12 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.12 |
| CPXR003 | Number of Heading Tags | 3 | 14.40 | 29 | 14 | 14 | 1 | 3 | 26 | 1 | 17 | 29 | 26 | 13 | -0.12 |
| CP452 | Number of Videos | 0 | 0.50 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 1 | 1 | 0 | 0 | -0.12 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.70 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| ENT004 | Entities in H3 Tags | 0 | 1.30 | 6 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 6 | 5 | -0.11 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.80 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP471 | Variations in Span Tags | 4 | 3.10 | 9 | 2 | 4 | 0 | 0 | 7 | 1 | 2 | 6 | 9 | 0 | -0.11 |
| CP492b | Unabridged Word Count | 594 | 1401.10 | 4520 | 2569 | 888 | 951 | 65 | 890 | 136 | 1761 | 1233 | 4520 | 998 | -0.10 |
| CP425 | Number of HTTPS Links | 142 | 135.10 | 462 | 94 | 52 | 106 | 6 | 102 | 8 | 400 | 74 | 462 | 47 | -0.10 |
| CP228 | Has Meta Robots | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.10 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.10 |
| CP137 | Variations in the Canonical URL | 1 | 1.60 | 2 | 2 | 2 | 2 | 0 | 2 | 2 | 2 | 2 | 2 | 0 | -0.10 |
| CP451 | Number of US Phone Numbers | 8 | 3.40 | 11 | 2 | 4 | 0 | 0 | 11 | 0 | 1 | 10 | 5 | 1 | -0.10 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.10 |
| CP203 | Has Apple Touch Icon | 1 | 0.70 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.10 |
| CP345 | Has Terms of Service | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.10 |
| CPXR004 | Number of H1 Tags | 1 | 1.60 | 4 | 2 | 1 | 1 | 1 | 1 | 1 | 3 | 4 | 1 | 1 | -0.09 |
| CP435 | Number of Links | 142 | 138.50 | 464 | 95 | 52 | 108 | 6 | 103 | 8 | 402 | 75 | 464 | 72 | -0.09 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.80 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 2 | -0.09 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP173 | Variations in H4 Tags | 0 | 0.60 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 2 | -0.09 |
| QS004 | Number of Questions In Headings | 0 | 1.60 | 7 | 0 | 3 | 0 | 0 | 7 | 0 | 1 | 2 | 3 | 0 | -0.09 |
| CPX003 | Variations in Main Tags | 23 | 37.10 | 263 | 0 | 49 | 0 | 0 | 59 | 0 | 263 | 0 | 0 | 0 | -0.09 |
| CP128 | Variations in Alt Attributes | 4 | 2.80 | 10 | 5 | 0 | 0 | 0 | 10 | 0 | 6 | 4 | 0 | 3 | -0.09 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.09 |
| CPXR24 | Number of P Tags | 15 | 30.90 | 89 | 56 | 51 | 0 | 4 | 17 | 6 | 37 | 26 | 89 | 23 | -0.08 |
| QS003 | Number of Questions | 1 | 5.90 | 18 | 5 | 3 | 3 | 3 | 10 | 0 | 10 | 6 | 18 | 1 | -0.08 |
| CP152 | Variations in H1 Tags | 0 | 1.90 | 5 | 1 | 5 | 5 | 1 | 1 | 2 | 2 | 0 | 0 | 2 | -0.08 |
| CP149 | Variations making whole H1 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.08 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.08 |
| CP130 | Variations in Article Tags | 2 | 7.40 | 36 | 0 | 36 | 0 | 0 | 0 | 0 | 16 | 0 | 0 | 22 | -0.08 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP169 | Variations in H3 Tags | 0 | 1.10 | 5 | 1 | 0 | 0 | 0 | 5 | 0 | 2 | 0 | 1 | 2 | -0.07 |
| CP181 | Variations in H5 Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| ENT009 | Entities in Title Tag | 2 | 1.90 | 3 | 2 | 3 | 0 | 1 | 2 | 3 | 2 | 1 | 2 | 3 | -0.07 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| ENT002 | Entities in H1 Tags | 0 | 1.20 | 3 | 3 | 0 | 0 | 1 | 2 | 1 | 2 | 0 | 0 | 3 | -0.06 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.50 | 3 | 2 | 3 | 0 | 0 | 2 | 1 | 2 | 2 | 2 | 1 | -0.06 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.06 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.06 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.05 |
| CP141 | Variations in HTML Comments | 0 | 1.80 | 3 | 3 | 3 | 0 | 3 | 0 | 3 | 0 | 3 | 0 | 3 | -0.05 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CPXR002 | Number of HTML Comments | 5 | 31.00 | 91 | 55 | 28 | 22 | 40 | 0 | 25 | 3 | 44 | 2 | 91 | -0.05 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.50 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 2 | 0 | -0.05 |
| CP133 | Variations in B Tags | 0 | 1.70 | 10 | 0 | 0 | 0 | 0 | 10 | 0 | 5 | 0 | 2 | 0 | -0.05 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP309 | Has OpenGraph Image | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.05 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.04 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.04 |
| CP467 | Variations in Section Tags | 0 | 15.50 | 66 | 0 | 0 | 0 | 0 | 29 | 0 | 19 | 41 | 66 | 0 | -0.04 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | -0.04 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.03 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.03 |
| CP213z | Has Form | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.03 |
| CP231 | Has Meta Twitter Description | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.02 |
| CP426 | Number of Images | 4 | 18.60 | 47 | 36 | 17 | 0 | 3 | 30 | 3 | 25 | 8 | 47 | 17 | -0.01 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.90 | 5 | 0 | 2 | 0 | 0 | 5 | 0 | 0 | 0 | 2 | 0 | -0.01 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP491 | Variations in Value Attributes | 0 | 0.40 | 2 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP427 | Number of Images with Alt Text | 4 | 6.40 | 17 | 6 | 0 | 0 | 3 | 6 | 1 | 12 | 8 | 11 | 17 | -0.01 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.00 |
| CP465z | Variations in Form Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.00 |
