This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Lincoln Seo #80 charlottemediapartners.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.lincoln seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.lincoln 10, seo 10, lincoln seo 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.lincoln 10, ott 9, company 9, customer 9, expert 8, blog 8, search engine 8, clients 8, client 8, facebook 8, keyword 7, tick 7, search engine optimization 7, map 7, digital marketing 6, white 6, brand 6, wordpress 5, plugins 5, research 5, search engines 5, reputation 4, nebraska 4, reputation management 4, google maps 4, social media marketing 4, schema 4, internet marketing 4, ppc 4, truth 4, information 4, advertising 3, yelp 3, tool 3, brands 3, online marketing 3, money 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 7, social media marketing 4, default page page 3 Double Word LSIdiv class 10, doctype html 10, img src 9, span class 9, i class 9, h2 class 8, search engine 8, li class 8, ul class 8, lincoln seo 8, body class 7, input type 7, digital marketing 6, we help 6, p class 6, page menu 6, h3 class 6, post_type menu 6, item menu 6, h1 class 6, home menu 6, img class 5, to see 5, to improve 5, to help 5, social media 5, local business 4, div data 4, children menu 4, span style 3, web development 3, div style 3, custom menu 3, privacy policy 3, link rel 3, is like 3, free consultation 3, ' data 3, widget widget_text 3, default page 3, local search 3, learn more 3, html class 3, marketing agency 3Single Word LSIten 10, scr 10, size 10, icon 10, how 10, search 10, seo 10, website 10, right 10, div 10, contact 10, rel 10, image 10, list 10, http 10, back 10, title 10, content 10, end 10, class 10, form 10, action 10, https 10, text 10, per 10, script 10, top 10, menu 10, off 10, doctype 10, col 10, main 10, body 10, www 10, lat 10, new 10, alt 10, true 10, amp 10, head 10, row 10, lang 10, src 10, about 10, height 10, ext 10, app 10, one 10, lincoln 10, pre 10, this 10, pro 10, page 10, color 10, ave 10, not 10, container 10, type 10, href 10, cont 10, comp 10, style 10, web 10, site 10, width 10, span 10, html 10, ver 10, img 10, line 10, link 10, jpg 10, google 9, left 9, strong 9, foot 9, business 9, wrap 9, post 9, add 9, ads 9, success 9, engine 9, rate 9, company 9, just 9, over 9, custom 9, mobile 9, home 9, nav 9, 300 9, auto 9, use 9, logo 9, read 9, header 9, footer 9, design 9, online 9, png 9, default 9, min 9, pos 9, key 9, services 9, ratio 9, view 9, results 9, full 9, hidden 9, center 9, start 9, target 9, what 9, play 9, none 9, optimization 9, item 9, copy 9, more 9, display 9, help 9, hid 9, data 9, section 9, bottom 9, market 9, value 9, _blank 9, tel 8, see 8, bing 8, info 8, some 8, client 8, label 8, uploads 8, aria 8, template 8, clients 8, local 8, max 8, url 8, that 8, find 8, links 8, background 8, box 8, rect 8, social 8, 100 8, input 8, iframe 8, marketing 8, through 8, align 8, name 8, campaign 8, button 8, location 8, twitter 8, method 8, phone 8, widget 8, facebook 8, lead 8, small 8, wrapper 8, day 8, like 8, parent 7, offer 7, would 7, post_type 7, click 7, reserved 7, object 7, role 7, 1000 7, font 7, area 7, check 7, live 7, 2019 7, businesses 7, large 7, field 7, rights 7, map 7, websites 7, complete 7, screen 7, net 7, border 7, real 7, 200 7, noscript 7, improve 7, position 7, best 7, media 7, companies 7, current 7, btn 7, email 7, open 7, source 7, leads 7, placeholder 7, every 7, successful 7, org 7, time 7, provide 7, light 7, primary 7, agency 7, first 7, date 7, owl 7, only 7, important 7, follow 7, build 7, partner 6, keywords 6, down 6, test 6, article 6, 1024 6, child 6, hover 6, digital 6, false 6, 2020 6, publish 6, number 6, block 6, pet 6, index 6, srcset 6, arrow 6, second 6, feed 6, code 6, today 6, cover 6, sizes 6, brand 6, using 6, each 6, meta 6, does 6, free 6, middle 6, team 6, experts 6, white 6, overlay 6, description 6, icons 6, children 6, scroll 6, sticky 6, lazy 6, direct 6, lon 6, gain 6, theme 6, format 6, inner 6, youtube 6, padding 6, clear 6, responsive 6, plugins 5, building 5, campaigns 5, solid 5, profile 5, version 5, detail 5, parallax 5, turn 5, transparent 5, example 5, close 5, days 5, conversion 5, message 5, 2017 5, management 5, family 5, years 5, tablet 5, 400 5, 'https 5, heading 5, hide 5, php 5, author 5, rankings 5, roi 5, 211 5, hour 5, repeat 5, css 5, professional 5, engines 5, api 5, margin 5, industry 5, svg 5, 140 5, single 5, plugin 5, wordpress 5, horizontal 5, last 5, maps 5, guid 5, drop 5, video 5, speed 5, frameborder 5, organic 5, layout 5, required 5, sidebar 5, embed 5, case 5, var 5, slide 5, smart 5, consult 5, toggle 5, 'http 5, space 5, development 5, platform 5, process 5, increase 5, performance 5, account 5, half 4, themes 4, bind 4, allowfullscreen 4, tabindex 4, investment 4, schema 4, policy 4, learn 4, 700 4, information 4, reader 4, branding 4, analytics 4, which 4, autoplay 4, optimized 4, 2018 4, else 4, fullscreen 4, status 4, skip 4, products 4, may 4, forward 4, while 4, whether 4, entry 4, clearfix 4, 210 4, rows 4, 106 4, rocket 4, instagram 4, cta 4, element 4, 480 4, javascript 4, dropdown 4, secondary 4, consistently 4, ppc 4, started 4, 260 4, absolute 4, slider 4, nebraska 4, 038 4, budget 4, allow 4, submit 4, update 4, privacy 4, 178 4, hours 4, paid 4, short 4, competition 4, webpage 4, images 4, event 4, thumbnail 4, square 4, gif 4, linkedin 4, attachment 4, ready 4, category 4, path 3, fluid 3, grow 3, mega 3, dollar 3, connect 3, testimonials 3, pay 3, graph 3, 720 3, technical 3, desktop 3, lines 3, approach 3, property 3, 516 3, likely 3, loading 3, library 3, within 3, specialists 3, picture 3, industries 3, return 3, almost 3, office 3, platforms 3, 792 3, ffffff 3, including 3, yelp 3, fill 3, specialist 3, focused 3, advertising 3, ajax 3, 111 3, 117 3, 360 3, eye 3, hentry 3, must 3, device 3, document 3, appear 3, 8211 3, loop 3, textwidget 3, query 3, please 3, sections 3, widget_text 3, fields 3, admin 3, vertical 3, kit 3, 182 3, shadow 3, road 3, lazyload 3, generation 3, double 3, ships 3, niche 3, consultation 3, card 3, dark 3, 'text 3, it's 3, efforts 3, cost 3, inline 3, serif 3, user 3 |
| Factor ID | Factor Name | #80 charlottemediapartners.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 0 | 23.70 | 32 | 27 | 26 | 21 | 16 | 31 | 32 | 31 | 2 | 30 | 21 | -0.35 |
| CP470a | Exact Match in the HTML Tag | 0 | 3.00 | 8 | 4 | 1 | 1 | 1 | 7 | 0 | 8 | 0 | 8 | 0 | -0.34 |
| CP134a | Exact Match in Body Tag | 0 | 3.60 | 15 | 0 | 2 | 2 | 2 | 7 | 0 | 15 | 0 | 8 | 0 | -0.32 |
| QS003 | Number of Questions | 0 | 9.50 | 19 | 10 | 2 | 7 | 16 | 18 | 12 | 5 | 3 | 3 | 19 | -0.32 |
| ENT003 | Entities in H2 Tags | 0 | 7.50 | 15 | 12 | 4 | 2 | 5 | 8 | 10 | 9 | 0 | 15 | 10 | -0.31 |
| CP483a | Exact Match in the Title Tag | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | -0.31 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 2 | 0 | -0.30 |
| CP165 | Variations in H2 Tags | 0 | 4.10 | 8 | 5 | 5 | 5 | 2 | 2 | 3 | 3 | 4 | 4 | 8 | -0.30 |
| ENT018 | Entities in Sentences | 0 | 75.40 | 164 | 69 | 85 | 51 | 85 | 98 | 84 | 73 | 0 | 164 | 45 | -0.29 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.29 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.60 | 7 | 2 | 0 | 0 | 0 | 3 | 0 | 7 | 0 | 4 | 0 | -0.29 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | -0.29 |
| CPX010 | Variations in Div Tags | 0 | 89.00 | 265 | 35 | 20 | 53 | 133 | 265 | 60 | 173 | 24 | 64 | 63 | -0.29 |
| CP470 | Variations in the HTML Tag | 2 | 114.90 | 408 | 36 | 20 | 64 | 155 | 408 | 113 | 179 | 24 | 81 | 69 | -0.28 |
| CP153 | Variations in H1 and H2 Tags | 0 | 6.00 | 9 | 6 | 3 | 5 | 7 | 9 | 8 | 6 | 0 | 9 | 7 | -0.28 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 2 | 0 | -0.28 |
| CP149 | Variations making whole H1 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | -0.27 |
| ENT001 | Entities in HTML Tag | 0 | 172.80 | 319 | 137 | 266 | 102 | 219 | 173 | 217 | 173 | 7 | 319 | 115 | -0.27 |
| CP467 | Variations in Section Tags | 0 | 25.40 | 69 | 22 | 15 | 1 | 56 | 66 | 22 | 0 | 0 | 69 | 3 | -0.27 |
| QS004 | Number of Questions In Headings | 0 | 3.00 | 9 | 1 | 0 | 5 | 5 | 3 | 4 | 2 | 0 | 1 | 9 | -0.27 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.80 | 4 | 1 | 0 | 0 | 0 | 1 | 0 | 4 | 0 | 2 | 0 | -0.27 |
| CP150a | Exact Match in H1 Tags | 0 | 0.50 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 0 | -0.26 |
| CP228 | Has Meta Robots | 0 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.26 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | -0.26 |
| CP137 | Variations in the Canonical URL | 0 | 1.50 | 3 | 1 | 2 | 0 | 3 | 2 | 1 | 3 | 0 | 2 | 1 | -0.25 |
| ENT009 | Entities in Title Tag | 0 | 2.70 | 5 | 4 | 4 | 2 | 2 | 3 | 2 | 4 | 0 | 5 | 1 | -0.25 |
| QS012 | Headings Has Question | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.24 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | -0.24 |
| CP134 | Variations in Body Tag | 2 | 111.00 | 406 | 0 | 20 | 64 | 155 | 406 | 113 | 179 | 24 | 81 | 68 | -0.24 |
| CP469a | Exact Match in Sentences | 0 | 0.70 | 3 | 0 | 0 | 1 | 1 | 3 | 0 | 2 | 0 | 0 | 0 | -0.23 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.23 |
| CP129 | Variations in A Tags | 0 | 17.80 | 45 | 7 | 3 | 17 | 27 | 32 | 28 | 45 | 0 | 6 | 13 | -0.23 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.80 | 4 | 0 | 0 | 4 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP465 | Variations in P Tags | 0 | 26.70 | 58 | 16 | 4 | 27 | 44 | 47 | 20 | 31 | 0 | 58 | 20 | -0.23 |
| CP492 | Word Count | 118 | 1389.00 | 3735 | 2118 | 777 | 809 | 1295 | 3735 | 1877 | 783 | 25 | 1839 | 632 | -0.23 |
| CP375 | Variations in LI Tags | 0 | 18.50 | 88 | 1 | 3 | 13 | 18 | 88 | 7 | 35 | 0 | 18 | 2 | -0.22 |
| CP492b | Unabridged Word Count | 147 | 1717.40 | 4522 | 2763 | 923 | 1006 | 1616 | 4522 | 2237 | 891 | 26 | 2365 | 825 | -0.22 |
| CP465c | Variations in script Tags | 2 | 27.30 | 175 | 4 | 8 | 11 | 3 | 28 | 12 | 8 | 175 | 14 | 10 | -0.22 |
| CP469 | Variations in Sentences | 0 | 15.80 | 46 | 6 | 1 | 14 | 46 | 31 | 14 | 6 | 9 | 16 | 15 | -0.22 |
| ENT008 | Entities in Meta Description Tag | 0 | 3.10 | 8 | 5 | 8 | 3 | 2 | 4 | 0 | 4 | 0 | 5 | 0 | -0.21 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 2 | 0 | 2 | 0 | -0.21 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.21 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 2 | 0 | -0.21 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 8.50 | 18 | 6 | 5 | 6 | 11 | 10 | 9 | 18 | 0 | 13 | 7 | -0.21 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.60 | 2 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 2 | 0 | -0.20 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP161 | Variations in H1-H6 Tags | 0 | 9.50 | 19 | 6 | 8 | 8 | 14 | 10 | 9 | 19 | 0 | 14 | 7 | -0.20 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.19 |
| CP332 | Has Schema Organization | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.19 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.30 | 3 | 3 | 1 | 0 | 1 | 2 | 0 | 3 | 0 | 3 | 0 | -0.18 |
| CPXR24 | Number of P Tags | 2 | 36.90 | 89 | 70 | 25 | 13 | 21 | 89 | 33 | 61 | 0 | 43 | 14 | -0.18 |
| ENT004 | Entities in H3 Tags | 0 | 5.90 | 23 | 4 | 5 | 0 | 3 | 7 | 5 | 23 | 0 | 12 | 0 | -0.18 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP233 | Has Meta Twitter Site | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.17 |
| CP136 | Variations making whole B Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.17 |
| CP468 | Number of Sentences | 247 | 45.40 | 117 | 78 | 16 | 27 | 70 | 117 | 36 | 12 | 6 | 54 | 38 | -0.17 |
| CPXX888 | Number of HTML Tags | 82 | 601.00 | 1560 | 301 | 698 | 226 | 308 | 1560 | 788 | 539 | 209 | 1219 | 162 | -0.16 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.70 | 4 | 3 | 1 | 1 | 2 | 2 | 0 | 4 | 0 | 4 | 0 | -0.15 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD264 | Has JSON-LD VideoObject | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.70 | 4 | 2 | 3 | 0 | 4 | 4 | 0 | 2 | 0 | 2 | 0 | -0.15 |
| CPXR004 | Number of H1 Tags | 1 | 1.10 | 2 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 0 | 2 | 1 | -0.15 |
| CP381 | Variations in Meta Descriptions | 0 | 1.90 | 4 | 2 | 3 | 2 | 4 | 4 | 0 | 2 | 0 | 2 | 0 | -0.15 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.14 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP345 | Has Terms of Service | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.14 |
| CP213 | Has FavIcon | 0 | 0.60 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | -0.14 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.00 | 3 | 0 | 3 | 2 | 3 | 0 | 0 | 1 | 0 | 1 | 0 | -0.13 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.50 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 1 | 0 | -0.13 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.13 |
| CP127 | Variations in A Tag HREFs | 0 | 29.40 | 139 | 5 | 5 | 9 | 27 | 139 | 13 | 84 | 0 | 7 | 5 | -0.13 |
| CP484 | Leading Variations in Title Tag | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.13 |
| CP347 | Has US Phone Number | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.13 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.13 |
| CP373 | Variations in Label Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CP133 | Variations in B Tags | 0 | 1.50 | 13 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 13 | 0 | -0.12 |
| ENT002 | Entities in H1 Tags | 0 | 1.50 | 3 | 3 | 1 | 3 | 2 | 1 | 1 | 1 | 0 | 3 | 0 | -0.12 |
| CP203 | Has Apple Touch Icon | 0 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | -0.12 |
| CP124a | Variations in Absolute URLs | 2 | 36.50 | 140 | 5 | 5 | 18 | 57 | 140 | 23 | 80 | 0 | 5 | 32 | -0.12 |
| CP231 | Has Meta Twitter Description | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.12 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.12 |
| CP425 | Number of HTTPS Links | 1 | 119.20 | 462 | 64 | 135 | 32 | 57 | 462 | 161 | 121 | 11 | 105 | 44 | -0.12 |
| CP204 | Has Canonical URL | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.11 |
| CP435 | Number of Links | 1 | 120.90 | 464 | 64 | 135 | 33 | 57 | 464 | 175 | 121 | 11 | 105 | 44 | -0.11 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.40 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.11 |
| ENT007 | Entities in H6 Tags | 0 | 0.70 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.11 |
| CP427 | Number of Images with Alt Text | 0 | 18.00 | 56 | 13 | 33 | 5 | 6 | 11 | 13 | 34 | 0 | 56 | 9 | -0.11 |
| QS006 | Number of Questions In H2 Tags | 0 | 1.50 | 9 | 0 | 0 | 0 | 1 | 1 | 4 | 0 | 0 | 0 | 9 | -0.11 |
| CP169 | Variations in H3 Tags | 0 | 2.50 | 12 | 0 | 2 | 1 | 4 | 1 | 1 | 12 | 0 | 4 | 0 | -0.10 |
| CP451 | Number of US Phone Numbers | 0 | 1.60 | 6 | 6 | 0 | 1 | 1 | 0 | 0 | 5 | 0 | 3 | 0 | -0.10 |
| CP182 | Variations making whole H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CP213z | Has Form | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.10 |
| CP225 | Has Meta Description | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | -0.10 |
| CP184 | Leading Variations in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.70 | 4 | 2 | 3 | 0 | 4 | 4 | 0 | 2 | 0 | 2 | 0 | -0.10 |
| ENT010 | Title Tag Has Entities | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.09 |
| CP230 | Has Meta Twitter Cards | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.09 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.60 | 3 | 3 | 2 | 0 | 3 | 2 | 1 | 1 | 0 | 2 | 2 | -0.09 |
| CP180 | Leading Variations in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP234 | Has Meta Twitter Content | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.09 |
| CPXR003 | Number of Heading Tags | 1 | 21.70 | 50 | 8 | 50 | 14 | 20 | 26 | 42 | 15 | 0 | 29 | 13 | -0.09 |
| CP426 | Number of Images | 4 | 31.20 | 78 | 14 | 36 | 7 | 6 | 47 | 66 | 36 | 10 | 78 | 12 | -0.09 |
| CP185 | Variations in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| CP489 | Variations in U Tags | 0 | 1.20 | 12 | 0 | 0 | 0 | 0 | 12 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP128 | Variations in Alt Attributes | 0 | 2.70 | 12 | 6 | 0 | 3 | 12 | 0 | 1 | 2 | 0 | 0 | 3 | -0.08 |
| CP125 | Variations making whole A Tags | 0 | 0.80 | 4 | 0 | 0 | 0 | 1 | 0 | 4 | 3 | 0 | 0 | 0 | -0.07 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.60 | 3 | 3 | 2 | 0 | 3 | 2 | 1 | 1 | 0 | 2 | 2 | -0.07 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.07 |
| CP473 | Variations in Strong Tags | 0 | 1.90 | 8 | 0 | 0 | 8 | 6 | 4 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CP313 | Has Privacy Policy | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.06 |
| CP173 | Variations in H4 Tags | 0 | 0.40 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP207 | Has Contact Page | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CPX003 | Variations in Main Tags | 0 | 10.10 | 60 | 31 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 60 | -0.06 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.05 |
| CP455 | Number of YouTube Embeds | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | -0.05 |
| CP130 | Variations in Article Tags | 0 | 13.70 | 69 | 22 | 0 | 0 | 69 | 0 | 22 | 0 | 0 | 0 | 24 | -0.05 |
| CP465z | Variations in Form Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.05 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.04 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.04 |
| CP491 | Variations in Value Attributes | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.04 |
| CP141 | Variations in HTML Comments | 0 | 1.30 | 3 | 2 | 2 | 0 | 0 | 0 | 3 | 0 | 0 | 3 | 3 | -0.04 |
| CP481b | Word Count in Meta Description Tag | 0 | 23.10 | 55 | 21 | 26 | 21 | 30 | 55 | 0 | 30 | 22 | 26 | 0 | -0.04 |
| CPX013 | Variations in Footer Tags | 0 | 21.80 | 194 | 3 | 10 | 1 | 4 | 194 | 3 | 0 | 0 | 0 | 3 | -0.04 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.04 |
| CP126a | Exact Match in A Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.03 |
| CP152 | Variations in H1 Tags | 0 | 1.60 | 3 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 3 | 3 | 1 | -0.03 |
| CP181 | Variations in H5 Tags | 0 | 0.50 | 3 | 0 | 0 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.03 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP310 | Has OpenGraph Type | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.02 |
| CP418 | Number of Forms | 0 | 1.20 | 6 | 2 | 0 | 1 | 1 | 1 | 6 | 1 | 0 | 0 | 0 | -0.02 |
| ENT006 | Entities in H5 Tags | 0 | 0.70 | 4 | 0 | 0 | 3 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.01 |
| CP382 | Variations in Meta Keywords | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP380 | Meta Description Length | 0 | 139.70 | 316 | 132 | 179 | 150 | 156 | 316 | 0 | 173 | 126 | 165 | 0 | -0.01 |
| CP227 | Has Meta Keywords | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP319 | Has Schema Markup | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.01 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.01 |
| CP452 | Number of Videos | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | -0.00 |
| CP139 | Variations in Class Attributes | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 1 | -0.00 |
