This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Lexington Seo #6 www.louisvillewebgroup.com
|
About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.lexington seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.lexington 10, seo 10, lexington seo 7 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.blog 10, engine 10, design 10, company 10, cat 9, facebook 9, url 9, experience 8, search engine optimization 8, internet 8, social media 8, goal 7, ott 7, client 7, the internet 7, customer 7, digital marketing 6, css 6, expert 6, competition 6, advertising 6, research 6, social media marketing 6, law 6, tick 6, internet marketing 6, kentucky 6, map 6, plugins 5, pie 5, budget 5, ecommerce 5, consultant 5, money 5, information 5, online marketing 4, wordpress 3, tablet 3, cash 3, sitemap 3, inbound marketing 3, louisville 3, virginia 3, cell 3, emails 3, headline 3, marketing strategy 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 8, social media marketing 6, digital marketing agency 3 Double Word LSIspan class 10, div class 10, ul class 10, doctype html 10, web design 9, search engine 9, i class 9, li class 9, img src 8, engine optimization 8, social media 8, input type 8, website design 7, section class 7, digital marketing 6, h2 class 6, media marketing 6, on google 6, logo design 6, to work 5, search engines 5, seo services 5, link rel 5, marketing agency 5, img class 4, we also 4, web development 4, nav class 4, to top 4, design company 4, learn more 4, web hosting 4, know that 3, div style 3, button type 3, united states 3, h2 style 3, web designer 3, h4 class 3, blog post 3, real estate 3, blog posts 3, marketing services 3Single Word LSIion 10, how 10, search 10, seo 10, website 10, set 10, business 10, right 10, div 10, contact 10, rel 10, its 10, list 10, http 10, title 10, content 10, load 10, engine 10, company 10, class 10, over 10, home 10, form 10, service 10, action 10, text 10, https 10, local 10, top 10, doctype 10, col 10, body 10, that 10, www 10, logo 10, las 10, header 10, amp 10, footer 10, head 10, design 10, row 10, lang 10, about 10, brand 10, height 10, services 10, pro 10, page 10, hidden 10, target 10, container 10, type 10, optimization 10, href 10, enter 10, lexington 10, work 10, style 10, web 10, site 10, span 10, data 10, blog 10, html 10, ver 10, line 10, link 10, bar 9, google 9, click 9, size 9, left 9, branding 9, post 9, image 9, count 9, success 9, back 9, end 9, custom 9, businesses 9, nav 9, script 9, field 9, even 9, other 9, tom 9, menu 9, url 9, main 9, new 9, alt 9, true 9, src 9, social 9, online 9, png 9, sub 9, min 9, email 9, call 9, marketing 9, ico 9, white 9, this 9, name 9, know 9, desc 9, non 9, button 9, now 9, placeholder 9, org 9, center 9, play 9, review 9, item 9, method 9, facebook 9, small 9, hit 9, development 9, here 9, car 9, value 9, _blank 9, active 8, prove 8, icon 8, sites 8, just 8, label 8, 2020 8, index 8, side 8, off 8, 300 8, auto 8, find 8, links 8, net 8, 202 8, background 8, try 8, box 8, media 8, 100 8, companies 8, input 8, 0px 8, star 8, team 8, results 8, support 8, internet 8, start 8, time 8, base 8, none 8, twitter 8, copy 8, more 8, display 8, help 8, width 8, date 8, section 8, tab 8, like 8, ease 8, img 8, jpg 8, strong 7, role 7, customers 7, partner 7, dir 7, down 7, 600 7, client 7, digital 7, navigation 7, block 7, aria 7, clients 7, reviews 7, border 7, noscript 7, control 7, firm 7, want 7, found 7, free 7, btn 7, people 7, color 7, what 7, var 7, light 7, phone 7, widget 7, agency 7, num 7, used 7, only 7, create 7, bottom 7, format 7, send 7, option 7, san 7, clear 7, parent 6, these 6, quote 6, object 6, uid 6, font 6, keywords 6, info 6, which 6, area 6, visibility 6, article 6, false 6, obj 6, system 6, city 6, max 6, return 6, real 6, fill 6, code 6, best 6, 331 6, 217 6, css 6, friend 6, 375 6, into 6, graphic 6, started 6, single 6, open 6, anne 6, 150 6, align 6, leads 6, submit 6, description 6, video 6, commerce 6, terms 6, primary 6, important 6, linkedin 6, public 6, process 6, also 6, locations 6, plugins 5, would 5, near 5, version 5, much 5, hosting 5, learn 5, column 5, consultant 5, 700 5, information 5, controls 5, analytics 5, leave 5, child 5, states 5, getting 5, message 5, family 5, helping 5, approach 5, number 5, made 5, begin 5, ecommerce 5, office 5, posts 5, author 5, position 5, 211 5, rated 5, instagram 5, engines 5, meta 5, offering 5, iframe 5, plugin 5, experts 5, loader 5, generate 5, solutions 5, news 5, llc 5, required 5, presence 5, stylesheet 5, images 5, push 5, toggle 5, day 5, visible 5, core 5, visitors 5, ready 5, profit 5, projects 4, xml 4, audience 4, transparent 4, targeted 4, connect 4, pinterest 4, possible 4, adwords 4, united 4, 2018 4, select 4, biz 4, 'https 4, corporate 4, php 4, feel 4, plus 4, focused 4, 209 4, 216 4, hear 4, comments 4, based 4, circle 4, device 4, popular 4, consulting 4, black 4, actual 4, 000000 4, overlay 4, maps 4, fields 4, privacy 4, update 4, layout 4, popup 4, scroll 4, dark 4, chat 4, potential 4, group 4, package 4, fff 4, both 4, request 4, hero 4, designer 4, clean 4, york 4, tooltip 3, addition 3, customize 3, policy 3, address 3, answer 3, did 3, powered 3, 840 3, washington 3, 'send' 3, hover 3, scope 3, root 3, 979 3, human 3, developer 3, 5px 3, articles 3, taking 3, soon 3, known 3, positive 3, 423 3, francisco 3, several 3, ffffff 3, sitemap 3, estate 3, includes 3, null 3, 204 3, 326 3, 208 3, jquery 3, times 3, 212 3, reload 3, 215 3, preloader 3, designers 3, application 3, collapse 3, ajax 3, above 3, margin 3, module 3, dropdown 3, javascript 3, must 3, wordpress 3, 271 3, desk 3, fixed 3, 170 3, 172 3, yes 3, window 3, developers 3, moz 3, case 3, nbsp 3, tools 3, explore 3, filter 3, certain 3, board 3, 'text 3, assets 3, portfolio 3, profiles 3, professionals 3, general 3, highlight 3, googleapis 3, padding 3, factors 3 |
| Factor ID | Factor Name | #6 louisvillewebgroup.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 35 | 33.40 | 49 | 47 | 41 | 19 | 32 | 15 | 35 | 30 | 35 | 49 | 31 | -0.42 |
| CP137 | Variations in the Canonical URL | 0 | 1.50 | 3 | 2 | 2 | 0 | 2 | 3 | 0 | 2 | 2 | 2 | 0 | -0.40 |
| CP134a | Exact Match in Body Tag | 0 | 5.90 | 21 | 21 | 1 | 0 | 2 | 6 | 0 | 7 | 7 | 15 | 0 | -0.35 |
| CP470a | Exact Match in the HTML Tag | 0 | 3.70 | 10 | 10 | 1 | 0 | 1 | 3 | 0 | 7 | 7 | 8 | 0 | -0.35 |
| ENT009 | Entities in Title Tag | 4 | 2.70 | 4 | 3 | 1 | 2 | 3 | 1 | 4 | 4 | 2 | 3 | 4 | -0.34 |
| ENT001 | Entities in HTML Tag | 184 | 328.80 | 650 | 650 | 602 | 119 | 454 | 101 | 184 | 336 | 149 | 424 | 269 | -0.32 |
| CP427 | Number of Images with Alt Text | 21 | 22.60 | 67 | 3 | 44 | 0 | 33 | 3 | 21 | 30 | 11 | 67 | 14 | -0.31 |
| ENT008 | Entities in Meta Description Tag | 6 | 4.50 | 7 | 3 | 3 | 2 | 7 | 6 | 6 | 4 | 2 | 5 | 7 | -0.31 |
| ENT018 | Entities in Sentences | 59 | 92.00 | 304 | 157 | 304 | 25 | 109 | 34 | 59 | 54 | 66 | 16 | 96 | -0.30 |
| ENT004 | Entities in H3 Tags | 19 | 6.20 | 19 | 10 | 7 | 9 | 5 | 0 | 19 | 4 | 6 | 0 | 2 | -0.30 |
| CP465z | Variations in Form Tags | 0 | 1.30 | 6 | 2 | 2 | 0 | 0 | 3 | 0 | 6 | 0 | 0 | 0 | -0.29 |
| CP381 | Variations in Meta Descriptions | 2 | 2.70 | 4 | 3 | 3 | 2 | 3 | 3 | 2 | 3 | 4 | 1 | 3 | -0.29 |
| CP150a | Exact Match in H1 Tags | 0 | 0.60 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | 1 | 0 | -0.28 |
| CP473 | Variations in Strong Tags | 0 | 1.50 | 6 | 1 | 0 | 0 | 0 | 2 | 0 | 2 | 4 | 6 | 0 | -0.28 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.28 |
| QS003 | Number of Questions | 2 | 4.10 | 18 | 4 | 3 | 1 | 2 | 1 | 2 | 4 | 18 | 1 | 5 | -0.27 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.50 | 5 | 5 | 1 | 0 | 0 | 1 | 0 | 4 | 3 | 1 | 0 | -0.27 |
| CP139 | Variations in Class Attributes | 0 | 2.00 | 13 | 13 | 3 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 | -0.26 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| ENT003 | Entities in H2 Tags | 4 | 3.90 | 13 | 13 | 0 | 0 | 4 | 2 | 4 | 5 | 3 | 3 | 5 | -0.25 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.25 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.25 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP153 | Variations in H1 and H2 Tags | 0 | 4.20 | 12 | 10 | 3 | 0 | 3 | 1 | 0 | 12 | 9 | 4 | 0 | -0.25 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.25 |
| CP467 | Variations in Section Tags | 2 | 20.10 | 66 | 36 | 50 | 9 | 15 | 23 | 2 | 0 | 66 | 0 | 0 | -0.24 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.24 |
| CP483a | Exact Match in the Title Tag | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.24 |
| CP165 | Variations in H2 Tags | 0 | 2.00 | 7 | 0 | 7 | 7 | 1 | 1 | 0 | 0 | 2 | 2 | 0 | -0.24 |
| CP468 | Number of Sentences | 29 | 63.20 | 209 | 59 | 32 | 10 | 16 | 12 | 29 | 102 | 117 | 209 | 46 | -0.24 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.23 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| CP425 | Number of HTTPS Links | 49 | 167.70 | 462 | 172 | 300 | 38 | 135 | 30 | 49 | 118 | 462 | 233 | 140 | -0.23 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.23 |
| CP470 | Variations in the HTML Tag | 17 | 111.90 | 408 | 110 | 141 | 9 | 20 | 61 | 17 | 107 | 408 | 235 | 11 | -0.23 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP465 | Variations in P Tags | 0 | 28.40 | 118 | 32 | 10 | 7 | 4 | 22 | 0 | 42 | 47 | 118 | 2 | -0.23 |
| CPX010 | Variations in Div Tags | 17 | 88.50 | 265 | 102 | 129 | 9 | 20 | 14 | 17 | 94 | 265 | 227 | 8 | -0.22 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| CP469 | Variations in Sentences | 2 | 18.90 | 90 | 16 | 4 | 5 | 1 | 5 | 2 | 34 | 31 | 90 | 1 | -0.22 |
| CPXX888 | Number of HTML Tags | 675 | 990.80 | 2186 | 941 | 2131 | 224 | 698 | 188 | 675 | 721 | 1560 | 2186 | 584 | -0.22 |
| CP129 | Variations in A Tags | 5 | 13.00 | 32 | 17 | 22 | 0 | 3 | 15 | 5 | 21 | 32 | 11 | 4 | -0.22 |
| CP435 | Number of Links | 50 | 172.60 | 464 | 172 | 304 | 38 | 135 | 65 | 50 | 118 | 464 | 233 | 147 | -0.21 |
| CP380 | Meta Description Length | 158 | 212.00 | 484 | 144 | 127 | 152 | 181 | 484 | 158 | 153 | 320 | 167 | 234 | -0.21 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.60 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | -0.21 |
| CP426 | Number of Images | 23 | 30.40 | 69 | 12 | 44 | 0 | 36 | 4 | 23 | 54 | 47 | 69 | 15 | -0.21 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.70 | 6 | 5 | 0 | 0 | 1 | 1 | 0 | 6 | 2 | 2 | 0 | -0.20 |
| CP203 | Has Apple Touch Icon | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.20 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP481b | Word Count in Meta Description Tag | 21 | 32.70 | 81 | 23 | 19 | 23 | 26 | 81 | 21 | 23 | 55 | 23 | 33 | -0.20 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.20 |
| CP126a | Exact Match in A Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP348 | Has Video | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CP127 | Variations in A Tag HREFs | 3 | 35.30 | 139 | 19 | 76 | 0 | 5 | 31 | 3 | 7 | 139 | 70 | 3 | -0.19 |
| CP213 | Has FavIcon | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 5.40 | 18 | 11 | 3 | 2 | 5 | 1 | 0 | 18 | 10 | 4 | 0 | -0.19 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.19 |
| CP452 | Number of Videos | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CP386 | Variations in Meta Twitter Description | 2 | 1.50 | 4 | 3 | 0 | 0 | 3 | 0 | 2 | 3 | 4 | 0 | 0 | -0.18 |
| CP492 | Word Count | 609 | 1376.40 | 3735 | 1964 | 2540 | 306 | 780 | 315 | 609 | 2490 | 3735 | 202 | 823 | -0.17 |
| CP492b | Unabridged Word Count | 722 | 1652.10 | 4520 | 2346 | 3158 | 366 | 927 | 365 | 722 | 2938 | 4520 | 228 | 951 | -0.17 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.17 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.17 |
| CP352 | Has YouTube Embed | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP455 | Number of YouTube Embeds | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP231 | Has Meta Twitter Description | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | -0.16 |
| CP134 | Variations in Body Tag | 17 | 107.50 | 406 | 110 | 138 | 9 | 20 | 61 | 17 | 105 | 406 | 198 | 11 | -0.16 |
| CPXR003 | Number of Heading Tags | 23 | 25.10 | 56 | 56 | 22 | 5 | 50 | 5 | 23 | 31 | 26 | 19 | 14 | -0.16 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CPXR015 | Variations in Figure Tags | 0 | 4.30 | 25 | 18 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 25 | 0 | -0.16 |
| CP204 | Has Canonical URL | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.16 |
| CP451 | Number of US Phone Numbers | 4 | 2.50 | 5 | 2 | 1 | 5 | 0 | 2 | 4 | 3 | 5 | 2 | 1 | -0.16 |
| CP169 | Variations in H3 Tags | 0 | 1.20 | 6 | 1 | 0 | 2 | 2 | 0 | 0 | 6 | 1 | 0 | 0 | -0.15 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP234 | Has Meta Twitter Content | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | -0.15 |
| CP133 | Variations in B Tags | 0 | 1.60 | 14 | 0 | 14 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.15 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.80 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 2 | 0 | -0.15 |
| CP438 | Number of Meta Keywords | 11 | 4.90 | 12 | 1 | 1 | 12 | 1 | 4 | 11 | 1 | 1 | 6 | 11 | -0.15 |
| CP161 | Variations in H1-H6 Tags | 0 | 6.10 | 19 | 14 | 3 | 2 | 8 | 1 | 0 | 19 | 10 | 4 | 0 | -0.14 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CPXR24 | Number of P Tags | 0 | 29.00 | 89 | 36 | 49 | 14 | 25 | 23 | 0 | 27 | 89 | 11 | 16 | -0.14 |
| CP484 | Leading Variations in Title Tag | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.14 |
| CP233 | Has Meta Twitter Site | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP128 | Variations in Alt Attributes | 3 | 1.70 | 8 | 0 | 0 | 0 | 0 | 0 | 3 | 8 | 0 | 6 | 0 | -0.14 |
| CP130 | Variations in Article Tags | 0 | 4.30 | 24 | 4 | 0 | 0 | 0 | 0 | 0 | 24 | 0 | 15 | 0 | -0.14 |
| CP383 | Variations in Meta OpenGraph Description | 2 | 1.50 | 4 | 3 | 0 | 0 | 3 | 0 | 2 | 3 | 4 | 0 | 0 | -0.14 |
| CP469a | Exact Match in Sentences | 0 | 0.60 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.14 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.14 |
| CP388 | Variations in Meta Twitter Content | 2 | 1.00 | 3 | 1 | 0 | 0 | 2 | 0 | 2 | 3 | 2 | 0 | 0 | -0.14 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| CP208 | Has Copyright | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.13 |
| CP382 | Variations in Meta Keywords | 2 | 1.50 | 5 | 0 | 0 | 4 | 0 | 0 | 2 | 0 | 0 | 5 | 4 | -0.13 |
| CP228 | Has Meta Robots | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.13 |
| CP124a | Variations in Absolute URLs | 0 | 30.30 | 140 | 26 | 2 | 0 | 5 | 29 | 0 | 6 | 140 | 95 | 0 | -0.13 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.13 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP227 | Has Meta Keywords | 1 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | -0.13 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.13 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CP491 | Variations in Value Attributes | 0 | 0.20 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| ENT002 | Entities in H1 Tags | 0 | 0.60 | 2 | 1 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | -0.12 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | -0.12 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CPX003 | Variations in Main Tags | 0 | 8.90 | 79 | 79 | 0 | 0 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP480 | Title Length | 66 | 68.70 | 108 | 64 | 57 | 69 | 73 | 46 | 66 | 75 | 61 | 108 | 68 | -0.10 |
| CP230 | Has Meta Twitter Cards | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | -0.10 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP471 | Variations in Span Tags | 2 | 15.10 | 111 | 4 | 17 | 0 | 1 | 0 | 2 | 6 | 9 | 111 | 1 | -0.10 |
| CP173 | Variations in H4 Tags | 0 | 0.70 | 3 | 3 | 0 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CP125 | Variations making whole A Tags | 1 | 0.70 | 2 | 2 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 2 | 0 | -0.09 |
| CPXR018 | Variations in Nav Tags | 0 | 15.70 | 127 | 6 | 6 | 0 | 0 | 0 | 0 | 0 | 127 | 12 | 6 | -0.09 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | -0.09 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.70 | 3 | 3 | 0 | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP356 | Variations in I Tags | 0 | 1.40 | 10 | 2 | 10 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| ENT005 | Entities in H4 Tags | 0 | 4.20 | 15 | 13 | 0 | 0 | 15 | 0 | 0 | 1 | 0 | 10 | 3 | -0.09 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | -0.09 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP364 | Is OpenGraph Type Article | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| QS004 | Number of Questions In Headings | 0 | 0.60 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 3 | 0 | 0 | -0.09 |
| CP375 | Variations in LI Tags | 0 | 15.90 | 88 | 10 | 28 | 0 | 3 | 0 | 0 | 23 | 88 | 4 | 3 | -0.09 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP472 | Variations making whole Span Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.08 |
| CPXR002 | Number of HTML Comments | 37 | 27.90 | 171 | 29 | 0 | 3 | 2 | 15 | 37 | 20 | 2 | 0 | 171 | -0.08 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.90 | 7 | 6 | 0 | 0 | 1 | 1 | 0 | 7 | 2 | 2 | 0 | -0.08 |
| CP141 | Variations in HTML Comments | 0 | 0.70 | 3 | 3 | 0 | 0 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | -0.08 |
| QS012 | Headings Has Question | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.07 |
| CP489 | Variations in U Tags | 0 | 1.20 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | 0 | -0.07 |
| CP481 | Variations in Title Tag | 2 | 2.00 | 3 | 1 | 2 | 2 | 2 | 1 | 2 | 3 | 2 | 3 | 2 | -0.07 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.07 |
| CP213z | Has Form | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP465c | Variations in script Tags | 0 | 6.00 | 28 | 8 | 2 | 1 | 8 | 3 | 0 | 9 | 28 | 1 | 0 | -0.07 |
| CP418 | Number of Forms | 1 | 1.50 | 4 | 2 | 1 | 2 | 0 | 2 | 1 | 4 | 1 | 1 | 1 | -0.07 |
| CP318 | Has RSS Link | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.05 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.05 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP132 | Variations in Blockquote Tags | 0 | 0.70 | 7 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP152 | Variations in H1 Tags | 0 | 1.50 | 3 | 2 | 3 | 3 | 2 | 2 | 0 | 0 | 1 | 1 | 1 | -0.04 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.04 |
| CPX013 | Variations in Footer Tags | 0 | 25.80 | 194 | 0 | 0 | 1 | 10 | 47 | 0 | 2 | 194 | 3 | 1 | -0.04 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| ENT007 | Entities in H6 Tags | 0 | 0.90 | 9 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.00 | 3 | 1 | 0 | 0 | 2 | 0 | 2 | 3 | 2 | 0 | 0 | -0.04 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.50 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | -0.04 |
| CP477 | Variations in Title Attributes | 0 | 0.80 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 5 | 2 | -0.03 |
| CP481a | Word Count in Title Tag | 9 | 9.40 | 16 | 7 | 9 | 9 | 9 | 6 | 9 | 10 | 9 | 16 | 10 | -0.03 |
| CP310 | Has OpenGraph Type | 0 | 0.40 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.03 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP313 | Has Privacy Policy | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP443 | Number of Rel Author Links | 0 | 0.60 | 6 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
