This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Kansas City Seo #20 www.marketing1on1.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.kansas city seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.kansas city seo 10, city 10, kansas city 10, kansas 10, seo 10, kc 9, kc seo 4, seo kansas city 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.search engine 10, kansas 10, search engine optimization 10, clients 10, client 10, kansas city 10, customer 10, digital marketing 9, expert 9, blog 9, word 9, company 9, social media 9, email 9, facebook 9, ebook 9, reputation management 7, experience 7, research 7, url 7, google search 6, youtube 6, ecommerce 6, content marketing 6, ppc 6, online marketing 6, keyword research 5, wordpress 5, internet marketing 5, overland park 5, asset 5, missouri 4, pay-per-click 4, social media marketing 4, inbound marketing 4, adwords 4, blog post 4, brands 4, return on investment 4, conversation 3, amazon 3, google plus 3, hubspot 3, duct tape 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.Double Word LSIprivacy policy 4, last name 3, first name 3Single Word LSInot 10, free 10, more 10, name 10, first 10, full 10, number 9, view 9, email 9, last 9, sign 8, linkedin 7, phone 7, privacy 5, close 5, policy 5, user 5 |
| Factor ID | Factor Name | #20 marketing1on1.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.38 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.37 |
| CP483a | Exact Match in the Title Tag | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.34 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.33 |
| ENT000a | Number of Entities Used | 5 | 30.30 | 38 | 34 | 37 | 22 | 28 | 38 | 31 | 33 | 19 | 31 | 30 | -0.32 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.60 | 2 | 0 | 1 | 1 | 2 | 0 | 1 | 1 | 0 | 0 | 0 | -0.30 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.30 |
| CP469 | Variations in Sentences | 0 | 18.30 | 33 | 8 | 13 | 21 | 33 | 25 | 18 | 19 | 15 | 12 | 19 | -0.29 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.29 |
| CP228 | Has Meta Robots | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.29 |
| ENT003 | Entities in H2 Tags | 0 | 5.50 | 10 | 4 | 10 | 4 | 2 | 0 | 10 | 8 | 0 | 8 | 9 | -0.28 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.70 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.28 |
| CPXR24 | Number of P Tags | 4 | 32.90 | 68 | 17 | 20 | 22 | 24 | 2 | 68 | 41 | 56 | 53 | 26 | -0.27 |
| QS004 | Number of Questions In Headings | 0 | 2.30 | 7 | 2 | 0 | 0 | 7 | 0 | 7 | 2 | 0 | 3 | 2 | -0.26 |
| CP470a | Exact Match in the HTML Tag | 0 | 7.40 | 16 | 8 | 1 | 1 | 9 | 4 | 16 | 7 | 16 | 11 | 1 | -0.26 |
| CP352 | Has YouTube Embed | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.26 |
| CP134a | Exact Match in Body Tag | 4 | 32.80 | 145 | 145 | 2 | 1 | 20 | 9 | 31 | 87 | 17 | 12 | 4 | -0.26 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP126a | Exact Match in A Tags | 0 | 7.60 | 49 | 49 | 0 | 0 | 2 | 2 | 4 | 16 | 1 | 2 | 0 | -0.25 |
| CP465c | Variations in script Tags | 0 | 31.20 | 95 | 6 | 7 | 5 | 95 | 29 | 84 | 8 | 18 | 37 | 23 | -0.24 |
| CP467 | Variations in Section Tags | 0 | 18.60 | 67 | 0 | 0 | 0 | 67 | 0 | 41 | 0 | 35 | 0 | 43 | -0.24 |
| CP124a | Variations in Absolute URLs | 1 | 62.80 | 369 | 54 | 22 | 6 | 369 | 21 | 91 | 33 | 3 | 11 | 18 | -0.23 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.23 |
| CP455 | Number of YouTube Embeds | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.23 |
| CP141 | Variations in HTML Comments | 1 | 2.90 | 6 | 0 | 6 | 1 | 3 | 0 | 3 | 6 | 4 | 3 | 3 | -0.23 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.23 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.23 |
| CPXR018 | Variations in Nav Tags | 0 | 7.40 | 35 | 0 | 3 | 2 | 35 | 0 | 5 | 1 | 0 | 6 | 22 | -0.22 |
| CP465 | Variations in P Tags | 0 | 24.30 | 53 | 8 | 20 | 32 | 53 | 4 | 24 | 15 | 34 | 30 | 23 | -0.22 |
| ENT008 | Entities in Meta Description Tag | 0 | 4.90 | 10 | 2 | 8 | 5 | 4 | 10 | 4 | 6 | 2 | 8 | 0 | -0.22 |
| CP126 | Exact Match making whole A Tags | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.22 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| ENT009 | Entities in Title Tag | 0 | 3.50 | 6 | 4 | 5 | 2 | 5 | 2 | 3 | 3 | 2 | 6 | 3 | -0.22 |
| CPXR003 | Number of Heading Tags | 3 | 19.20 | 42 | 26 | 15 | 13 | 23 | 1 | 29 | 42 | 0 | 14 | 29 | -0.22 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.80 | 5 | 2 | 1 | 0 | 3 | 0 | 2 | 2 | 0 | 3 | 5 | -0.21 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.21 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.21 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 2.20 | 4 | 2 | 3 | 2 | 4 | 0 | 2 | 4 | 1 | 4 | 0 | -0.21 |
| CP477 | Variations in Title Attributes | 0 | 6.90 | 29 | 12 | 4 | 1 | 29 | 0 | 5 | 2 | 3 | 5 | 8 | -0.21 |
| CP165 | Variations in H2 Tags | 6 | 2.80 | 8 | 8 | 0 | 0 | 1 | 1 | 6 | 6 | 3 | 3 | 0 | -0.21 |
| CP318 | Has RSS Link | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| CP474 | Variations making whole Strong Tags | 0 | 1.00 | 4 | 0 | 0 | 0 | 1 | 0 | 3 | 0 | 4 | 1 | 1 | -0.20 |
| QS006 | Number of Questions In H2 Tags | 0 | 1.20 | 7 | 1 | 0 | 0 | 0 | 0 | 7 | 2 | 0 | 1 | 1 | -0.20 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CPXR015 | Variations in Figure Tags | 0 | 1.00 | 10 | 0 | 0 | 0 | 0 | 0 | 10 | 0 | 0 | 0 | 0 | -0.19 |
| CP348 | Has Video | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.19 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.19 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP386 | Variations in Meta Twitter Description | 0 | 2.10 | 4 | 2 | 3 | 2 | 4 | 0 | 2 | 4 | 0 | 4 | 0 | -0.19 |
| CP468 | Number of Sentences | 30 | 39.80 | 60 | 43 | 19 | 33 | 46 | 60 | 29 | 40 | 55 | 30 | 43 | -0.19 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.40 | 6 | 6 | 0 | 1 | 0 | 0 | 4 | 0 | 0 | 0 | 3 | -0.19 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.18 |
| ENT001 | Entities in HTML Tag | 17 | 259.30 | 748 | 215 | 216 | 128 | 399 | 748 | 266 | 201 | 131 | 165 | 124 | -0.18 |
| CP127 | Variations in A Tag HREFs | 0 | 44.60 | 176 | 39 | 13 | 4 | 176 | 140 | 36 | 10 | 7 | 13 | 8 | -0.18 |
| CP355 | Variations in ID Attributes | 0 | 0.30 | 2 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP231 | Has Meta Twitter Description | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.18 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP173 | Variations in H4 Tags | 0 | 1.10 | 6 | 6 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 3 | -0.17 |
| CP234 | Has Meta Twitter Content | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.17 |
| CP469a | Exact Match in Sentences | 0 | 2.50 | 7 | 1 | 1 | 1 | 2 | 0 | 2 | 5 | 7 | 6 | 0 | -0.17 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.60 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 2 | 1 | -0.17 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.40 | 3 | 1 | 1 | 0 | 3 | 0 | 2 | 2 | 0 | 3 | 2 | -0.17 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.20 | 3 | 1 | 0 | 0 | 1 | 0 | 3 | 2 | 0 | 3 | 2 | -0.17 |
| CP484 | Leading Variations in Title Tag | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP473 | Variations in Strong Tags | 0 | 2.90 | 9 | 1 | 6 | 0 | 1 | 0 | 6 | 0 | 9 | 3 | 3 | -0.17 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.17 |
| ENT005 | Entities in H4 Tags | 0 | 1.30 | 8 | 8 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 | -0.17 |
| CP452 | Number of Videos | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.17 |
| CP330 | Has Schema Local Business | 0 | 0.30 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.30 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CP134 | Variations in Body Tag | 1 | 177.60 | 590 | 116 | 70 | 55 | 502 | 590 | 166 | 79 | 55 | 57 | 86 | -0.16 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP310 | Has OpenGraph Type | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.16 |
| CP153 | Variations in H1 and H2 Tags | 0 | 4.60 | 13 | 1 | 2 | 6 | 5 | 2 | 13 | 7 | 0 | 3 | 7 | -0.16 |
| ENT018 | Entities in Sentences | 2 | 94.40 | 202 | 61 | 74 | 76 | 116 | 202 | 94 | 106 | 56 | 86 | 73 | -0.16 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD236 | Has JSON-LD ServiceChannel | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.50 | 3 | 1 | 3 | 1 | 3 | 0 | 2 | 1 | 1 | 3 | 0 | -0.15 |
| CP356 | Variations in I Tags | 0 | 3.90 | 17 | 4 | 0 | 0 | 15 | 0 | 17 | 3 | 0 | 0 | 0 | -0.15 |
| CP470 | Variations in the HTML Tag | 1 | 177.60 | 590 | 116 | 70 | 55 | 502 | 590 | 166 | 79 | 55 | 57 | 86 | -0.15 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.80 | 2 | 0 | 0 | 0 | 2 | 0 | 1 | 2 | 0 | 2 | 1 | -0.15 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.15 |
| CPXR002 | Number of HTML Comments | 40 | 24.80 | 62 | 1 | 7 | 32 | 62 | 37 | 12 | 8 | 17 | 28 | 44 | -0.15 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CPXR020 | Variations in Q Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.14 |
| CP132 | Variations in Blockquote Tags | 0 | 0.40 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.14 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.40 | 3 | 1 | 3 | 1 | 3 | 0 | 2 | 1 | 0 | 3 | 0 | -0.14 |
| CP381 | Variations in Meta Descriptions | 0 | 2.60 | 4 | 2 | 3 | 2 | 4 | 4 | 2 | 4 | 1 | 4 | 0 | -0.14 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.14 |
| CP161 | Variations in H1-H6 Tags | 0 | 7.80 | 18 | 7 | 4 | 8 | 12 | 2 | 18 | 14 | 0 | 3 | 10 | -0.14 |
| CPX010 | Variations in Div Tags | 1 | 127.10 | 461 | 101 | 58 | 52 | 461 | 225 | 132 | 61 | 49 | 57 | 75 | -0.14 |
| CP128 | Variations in Alt Attributes | 0 | 6.20 | 22 | 22 | 2 | 1 | 11 | 0 | 14 | 6 | 0 | 0 | 6 | -0.14 |
| CP426 | Number of Images | 3 | 15.30 | 44 | 44 | 14 | 6 | 16 | 0 | 11 | 23 | 14 | 17 | 8 | -0.14 |
| CP207 | Has Contact Page | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.13 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CP129 | Variations in A Tags | 0 | 27.60 | 73 | 38 | 22 | 9 | 66 | 73 | 28 | 8 | 6 | 13 | 13 | -0.13 |
| CPXR004 | Number of H1 Tags | 1 | 1.40 | 4 | 1 | 1 | 1 | 4 | 1 | 1 | 0 | 0 | 1 | 4 | -0.13 |
| CP233 | Has Meta Twitter Site | 1 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| QS003 | Number of Questions | 3 | 7.00 | 28 | 7 | 1 | 3 | 28 | 5 | 11 | 3 | 1 | 5 | 6 | -0.12 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP181 | Variations in H5 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.12 |
| CP427 | Number of Images with Alt Text | 3 | 9.80 | 40 | 40 | 7 | 4 | 12 | 0 | 11 | 15 | 1 | 0 | 8 | -0.12 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| CP139 | Variations in Class Attributes | 0 | 1.00 | 5 | 0 | 4 | 1 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | -0.11 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| ENT006 | Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.11 |
| CP185 | Variations in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| CP337 | Has Schema Rating | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP347 | Has US Phone Number | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.10 |
| CPX013 | Variations in Footer Tags | 0 | 11.40 | 70 | 15 | 15 | 0 | 70 | 0 | 1 | 0 | 13 | 0 | 0 | -0.10 |
| CP338 | Has Schema Review | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CPX003 | Variations in Main Tags | 0 | 14.30 | 52 | 0 | 0 | 52 | 0 | 0 | 0 | 0 | 42 | 49 | 0 | -0.10 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.10 |
| ENT004 | Entities in H3 Tags | 0 | 4.00 | 22 | 4 | 3 | 2 | 8 | 0 | 1 | 22 | 0 | 0 | 0 | -0.10 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 6.40 | 14 | 1 | 4 | 7 | 12 | 2 | 14 | 14 | 0 | 3 | 7 | -0.09 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP150a | Exact Match in H1 Tags | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.09 |
| CP435 | Number of Links | 6 | 73.50 | 170 | 100 | 97 | 39 | 73 | 170 | 53 | 63 | 13 | 52 | 75 | -0.09 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.08 |
| CP125 | Variations making whole A Tags | 0 | 0.90 | 2 | 1 | 2 | 0 | 0 | 1 | 2 | 0 | 1 | 1 | 1 | -0.08 |
| CP428 | Number of Images without Alt Text | 0 | 5.50 | 17 | 4 | 7 | 2 | 4 | 0 | 0 | 8 | 13 | 17 | 0 | -0.08 |
| ENT002 | Entities in H1 Tags | 0 | 1.80 | 5 | 2 | 0 | 2 | 5 | 2 | 3 | 0 | 0 | 2 | 2 | -0.08 |
| CP313 | Has Privacy Policy | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.07 |
| CP309 | Has OpenGraph Image | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.07 |
| CP451 | Number of US Phone Numbers | 0 | 3.20 | 14 | 4 | 3 | 3 | 3 | 0 | 1 | 0 | 0 | 4 | 14 | -0.07 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.07 |
| CP480 | Title Length | 18 | 55.40 | 70 | 54 | 70 | 39 | 69 | 56 | 69 | 62 | 32 | 62 | 41 | -0.07 |
| CP213 | Has FavIcon | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.07 |
| CP137 | Variations in the Canonical URL | 0 | 2.00 | 4 | 0 | 0 | 1 | 3 | 3 | 3 | 0 | 3 | 3 | 4 | -0.06 |
| CP332 | Has Schema Organization | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP492 | Word Count | 54 | 1024.60 | 1246 | 1182 | 643 | 952 | 1246 | 1241 | 1099 | 932 | 1210 | 708 | 1033 | -0.06 |
| CP327 | Has Schema Image Object | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP224 | Has Meta Charset | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP412 | Number of Email Addresses | 0 | 1.20 | 3 | 3 | 0 | 3 | 3 | 0 | 1 | 0 | 0 | 2 | 0 | -0.06 |
| CP382 | Variations in Meta Keywords | 0 | 0.70 | 4 | 3 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | -0.06 |
| CP203 | Has Apple Touch Icon | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.06 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.06 |
| CP472 | Variations making whole Span Tags | 0 | 0.50 | 2 | 1 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| ENT010 | Title Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP425 | Number of HTTPS Links | 6 | 63.20 | 168 | 23 | 92 | 39 | 71 | 168 | 49 | 51 | 13 | 52 | 74 | -0.05 |
| CP479ii | Title Has Sentiment Words | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP479 | Title Has Sales Words | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP492b | Unabridged Word Count | 66 | 1244.10 | 1544 | 1494 | 749 | 1131 | 1544 | 1493 | 1376 | 1110 | 1461 | 848 | 1235 | -0.04 |
| CP438 | Number of Meta Keywords | 1 | 2.50 | 11 | 6 | 1 | 1 | 1 | 1 | 11 | 1 | 1 | 1 | 1 | -0.04 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.04 |
| CP481b | Word Count in Meta Description Tag | 19 | 29.20 | 108 | 26 | 22 | 21 | 29 | 108 | 24 | 24 | 13 | 25 | 0 | -0.04 |
| CP412b | Has Email | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | -0.04 |
| CP465z | Variations in Form Tags | 0 | 0.40 | 3 | 0 | 0 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.04 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.03 |
| CP373 | Variations in Label Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP375 | Variations in LI Tags | 0 | 5.40 | 23 | 23 | 2 | 3 | 5 | 0 | 1 | 3 | 0 | 3 | 14 | -0.03 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.03 |
| CP169 | Variations in H3 Tags | 0 | 1.80 | 7 | 0 | 2 | 1 | 7 | 0 | 1 | 7 | 0 | 0 | 0 | -0.03 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.90 | 7 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 2 | 0 | -0.02 |
| CP481a | Word Count in Title Tag | 3 | 8.40 | 11 | 7 | 11 | 6 | 10 | 10 | 10 | 10 | 5 | 9 | 6 | -0.02 |
| CPX005 | Variations in Aside Tags | 0 | 9.50 | 59 | 0 | 26 | 10 | 59 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP380 | Meta Description Length | 152 | 173.90 | 658 | 148 | 140 | 139 | 153 | 658 | 140 | 143 | 72 | 146 | 0 | -0.01 |
| CPXX888 | Number of HTML Tags | 102 | 516.30 | 759 | 570 | 392 | 304 | 372 | 759 | 448 | 564 | 431 | 636 | 687 | -0.00 |
| CP491 | Variations in Value Attributes | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CP208 | Has Copyright | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.00 |
