This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Jersey City Seo #25 www.urbanseocenter.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.jersey city seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.city 10, jersey 10, jersey city 10, seo 10, jersey city seo 7, jersey seo 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.digital marketing 10, jersey city 10, brand 10, company 10, customer 10, expert 9, blog 9, ott 9, facebook 9, experience 8, industry 8, research 7, keyword 7, investment 7, search engine optimization 7, search engines 7, new jersey 7, url 7, keywords 6, social media marketing 6, internet marketing 6, map 6, reputation 5, competition 5, resource 5, reputation management 4, advertising 4, inbound marketing 4, pay per click 4, switch 4, money 4, tick 3, speed 3, b2c 3, b2b 3, content marketing 3, google analytics 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 7, jersey city seo 7, social media marketing 6, pay per click 4 Double Word LSIdigital marketing 10, span class 10, div class 10, jersey city 10, social media 10, doctype html 10, i class 9, li class 9, search engine 8, img src 8, local seo 8, seo services 8, web design 8, we help 7, city seo 7, new jersey 7, seo experts 7, post_type menu 6, item menu 6, body class 6, media marketing 6, seo agency 6, p style 6, first page 5, marketing campaign 5, page menu 5, png 300w 5, img class 4, span style 4, h1 style 4, search results 4, h2 style 4, h4 class 4, pay per 4, link rel 4, not only 4, iframe src 4, to increase 4, ' href 3, conversion rate 3, new brunswick 3, is not 3, css' media 3, h3 style 3, do not 3, free consultation 3, link building 3, template page 3, css' href 3Single Word LSIgoogle 10, size 10, website 10, acc 10, red 10, rel 10, pan 10, http 10, end 10, mobile 10, service 10, per 10, city 10, top 10, body 10, traffic 10, new 10, alt 10, 201 10, try 10, footer 10, amp 10, media 10, row 10, let 10, png 10, art 10, services 10, marketing 10, ight 10, pre 10, page 10, color 10, not 10, center 10, target 10, what 10, container 10, web 10, low 10, width 10, _blank 10, customer 10, search 10, seo 10, contain 10, business 10, right 10, div 10, image 10, title 10, content 10, jersey 10, company 10, class 10, digital 10, over 10, custom 10, form 10, text 10, https 10, off 10, doctype 10, main 10, www 10, logo 10, background 10, header 10, head 10, social 10, src 10, about 10, height 10, them 10, min 10, star 10, one 10, bus 10, org 10, orm 10, type 10, href 10, help 10, site 10, span 10, data 10, html 10, tag 10, line 10, link 10, git 10, wrap 9, post 9, engine 9, order 9, nav 9, local 9, product 9, pin 9, design 9, lang 9, 000 9, 0px 9, default 9, iframe 9, holder 9, ast 9, align 9, results 9, last 9, leads 9, name 9, full 9, hidden 9, book 9, button 9, start 9, play 9, twitter 9, item 9, style 9, more 9, small 9, ease 9, fit 9, bar 9, strong 9, how 9, contact 9, load 9, rate 9, home 9, large 9, don 9, mail 9, sign 9, that 9, box 9, 100 9, online 9, mit 9, free 9, email 9, face 9, experts 9, ratio 9, this 9, placeholder 9, organic 9, location 9, none 9, optimization 9, method 9, word 9, facebook 9, own 9, bottom 9, img 9, value 9, upload 8, solid 8, click 8, left 8, role 8, after 8, tie 8, add 8, its 8, uploads 8, copyright 8, script 8, ever 8, screen 8, net 8, border 8, rows 8, want 8, input 8, cur 8, ppc 8, view 8, develop 8, camp 8, video 8, manage 8, phone 8, wrapper 8, section 8, part 8, why 8, jpg 8, increase 8, looking 8, icon 8, customers 8, under 8, management 8, very 8, template 8, menu 8, 300 8, position 8, best 8, make 8, sub 8, industry 8, key 8, open 8, thin 8, campaign 8, desc 8, base 8, review 8, scroll 8, copy 8, agency 8, first 8, only 8, development 8, ime 8, here 8, youtube 8, these 7, object 7, achieve 7, visibility 7, pay 7, success 7, label 7, number 7, businesses 7, 200 7, rect 7, ring 7, ship 7, professional 7, pace 7, team 7, keyword 7, submit 7, description 7, time 7, widget 7, nth 7, display 7, group 7, inner 7, important 7, most 7, clear 7, also 7, user 7, see 7, font 7, info 7, count 7, take 7, lock 7, file 7, table 7, side 7, max 7, url 7, auto 7, level 7, current 7, btn 7, strategies 7, internet 7, come 7, space 7, linkedin 7, cap 7, car 7, learn 6, pinterest 6, keywords 6, area 6, check 6, list 6, article 6, 600 6, 6px 6, block 6, aria 6, understand 6, below 6, 211 6, 217 6, strategy 6, cta 6, circle 6, white 6, next 6, required 6, light 6, primary 6, fff 6, post_type 6, grow 6, profile 6, active 6, column 6, bed 6, down 6, optimized 6, 20px 6, sil 6, just 6, conversion 6, 2017 6, convert 6, navigation 6, action 6, index 6, field 6, fullscreen 6, products 6, map 6, code 6, control 6, firm 6, goals 6, 152 6, 169 6, support 6, hire 6, commerce 6, wide 6, power 6, toggle 6, 'http 6, files 6, without 5, quote 5, close 5, hand 5, analytics 5, users 5, child 5, medium 5, animation 5, 400 5, srcset 5, 'https 5, question 5, 300w 5, arrow 5, links 5, 210 5, today 5, collapse 5, css 5, cache 5, margin 5, each 5, black 5, plugin 5, through 5, paid 5, shadow 5, three 5, embed 5, plan 5, chat 5, simple 5, 'text 5, both 5, padding 5, amount 5, inline 5, front 5, questions 5, fort 5, within 5, hide 5, revenue 5, fill 5, expand 5, noscript 5, plug 5, ranked 5, instagram 5, cover 5, sizes 5, edit 5, meta 5, long 5, 130 5, middle 5, 146 5, 148 5, wordpress 5, reputation 5, 155 5, 000000 5, 8217 5, drop 5, successful 5, step 5, competition 5, terms 5, thumb 5, self 5, date 5, ils 5, send 5, responsive 5, owners 4, building 4, audience 4, aspect 4, policy 4, address 4, controls 4, family 4, taking 4, focus 4, cell 4, share 4, php 4, touch 4, 2px 4, 220 4, 227 4, interested 4, 50px 4, prev 4, advertising 4, 238 4, dropdown 4, 243 4, found 4, chart 4, run 4, 038 4, huge 4, overlay 4, fixed 4, ends 4, 060 4, textarea 4, creative 4, slide 4, consultation 4, card 4, before 4, visible 4, format 4, request 4, attachment 4, move 4, plugins 4, easy 4, drive 4, transparent 4, partner 4, 700 4, won 4, owner 4, schedule 4, publish 4, loading 4, tabli 4, posts 4, edge 4, 555 4, author 4, plus 4, entry 4, 333 4, repeat 4, consumers 4, 103 4, 105 4, 1px 4, rocket 4, 112 4, above 4, boost 4, manager 4, single 4, 149 4, 151 4, 157 4, ensure 4, solutions 4, 167 4, 100vw 4, privacy 4, layout 4, money 4, children 4, sidebar 4, decoration 4, rock 4, dark 4, filter 4, discover 4, flex 4, locations 4, half 3, via 3, xml 3, analysis 3, 8px 3, hosting 3, targeted 3, listing 3, fast 3, official 3, making 3, external 3, rgb 3, 400px 3, root 3, 855 3, widget_nav_menu 3, hard 3, identify 3, coffee 3, scrolling 3, gtm 3, system 3, 4px 3, 666 3, anchor 3, pie 3, mode 3, eur 3, 214 3, 216 3, super 3, 221 3, 226 3, 230 3, 233 3, api 3, eye 3, envelope 3, items 3, cut 3, 255 3, 260 3, slider 3, weight 3, 050 3, news 3, purchase 3, window 3, enabled 3, grid 3, organization 3, overflow 3, brunswick 3, beat 3, square 3, webkit 3, database 3, ban 3, addition 3, impact 3, tags 3, competitive 3, relative 3, systems 3, panel 3, sep 3, answer 3, piece 3, additional 3, 5px 3, select 3, tablet 3, works 3, 'stylesheet' 3, ffffff 3, amazon 3, feed 3, total 3, 104 3, 116 3, 120 3, badge 3, 127 3, nav_menu 3, device 3, into 3, fade 3, decision 3, svg 3, started 3, store 3, 142 3, 143 3, pull 3, bug 3, 150 3, 153 3, css' 3, 166 3, 168 3, googletagmanager 3, 171 3, speed 3, 179 3, normal 3, 180 3, icons 3, bars 3, 186 3, endif 3, comment 3, reach 3, 193 3, 198 3, seconds 3, moz 3, presence 3, regular 3, include 3, excel 3, depth 3, assets 3, gif 3, ready 3 |
| Factor ID | Factor Name | #25 urbanseocenter.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 14 | 27.20 | 43 | 14 | 27 | 26 | 19 | 32 | 24 | 29 | 43 | 30 | 28 | -0.51 |
| ENT018 | Entities in Sentences | 25 | 77.70 | 147 | 18 | 59 | 83 | 44 | 95 | 38 | 56 | 147 | 127 | 110 | -0.48 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.60 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 2 | 1 | 0 | -0.47 |
| CP469 | Variations in Sentences | 0 | 23.90 | 51 | 0 | 14 | 15 | 16 | 31 | 28 | 19 | 16 | 51 | 49 | -0.46 |
| CP465 | Variations in P Tags | 7 | 29.60 | 60 | 4 | 16 | 0 | 31 | 48 | 34 | 22 | 32 | 60 | 49 | -0.45 |
| CP468 | Number of Sentences | 31 | 54.90 | 117 | 4 | 51 | 57 | 23 | 117 | 68 | 43 | 59 | 62 | 65 | -0.43 |
| ENT001 | Entities in HTML Tag | 171 | 161.40 | 403 | 47 | 80 | 265 | 96 | 148 | 87 | 93 | 403 | 183 | 212 | -0.43 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 2.30 | 5 | 2 | 1 | 0 | 3 | 2 | 2 | 2 | 5 | 4 | 2 | -0.42 |
| CP129 | Variations in A Tags | 13 | 23.50 | 98 | 0 | 20 | 40 | 5 | 33 | 3 | 13 | 18 | 98 | 5 | -0.42 |
| CP153 | Variations in H1 and H2 Tags | 2 | 5.90 | 10 | 2 | 4 | 2 | 9 | 9 | 3 | 7 | 10 | 4 | 9 | -0.40 |
| CP375 | Variations in LI Tags | 7 | 14.80 | 90 | 0 | 14 | 0 | 7 | 90 | 0 | 14 | 10 | 13 | 0 | -0.40 |
| CP470 | Variations in the HTML Tag | 227 | 161.00 | 413 | 12 | 49 | 350 | 53 | 413 | 91 | 84 | 124 | 304 | 130 | -0.40 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.40 |
| CP161 | Variations in H1-H6 Tags | 4 | 9.20 | 17 | 2 | 4 | 2 | 14 | 10 | 5 | 10 | 14 | 17 | 14 | -0.40 |
| CP492 | Word Count | 676 | 1446.40 | 3758 | 225 | 980 | 1089 | 738 | 3758 | 1001 | 1035 | 1985 | 2106 | 1547 | -0.39 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 2.70 | 6 | 2 | 1 | 0 | 3 | 2 | 2 | 5 | 6 | 4 | 2 | -0.39 |
| CP492b | Unabridged Word Count | 835 | 1727.20 | 4543 | 259 | 1188 | 1304 | 848 | 4543 | 1228 | 1237 | 2366 | 2461 | 1838 | -0.39 |
| CP137 | Variations in the Canonical URL | 3 | 2.50 | 4 | 3 | 0 | 3 | 3 | 3 | 3 | 4 | 3 | 0 | 3 | -0.39 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 2.20 | 8 | 0 | 0 | 0 | 2 | 3 | 2 | 2 | 5 | 8 | 0 | -0.38 |
| CP364 | Is OpenGraph Type Article | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.38 |
| CPX010 | Variations in Div Tags | 220 | 108.00 | 275 | 12 | 46 | 127 | 53 | 269 | 6 | 73 | 114 | 275 | 105 | -0.38 |
| CP157 | Variations in H1, H2, and H3 Tags | 2 | 8.10 | 16 | 2 | 4 | 2 | 14 | 10 | 5 | 7 | 11 | 16 | 10 | -0.38 |
| ENT002 | Entities in H1 Tags | 2 | 1.60 | 5 | 0 | 1 | 1 | 1 | 1 | 5 | 1 | 3 | 1 | 2 | -0.38 |
| CP483a | Exact Match in the Title Tag | 0 | 0.80 | 2 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 2 | 0 | -0.36 |
| CP124a | Variations in Absolute URLs | 4 | 25.40 | 141 | 2 | 0 | 3 | 5 | 141 | 48 | 17 | 36 | 1 | 1 | -0.35 |
| CP134a | Exact Match in Body Tag | 5 | 5.70 | 21 | 0 | 1 | 0 | 2 | 7 | 11 | 1 | 21 | 14 | 0 | -0.35 |
| CP165 | Variations in H2 Tags | 3 | 3.50 | 8 | 3 | 2 | 2 | 2 | 2 | 0 | 0 | 8 | 8 | 8 | -0.34 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.80 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.34 |
| CP127 | Variations in A Tag HREFs | 201 | 37.50 | 140 | 2 | 1 | 77 | 5 | 140 | 2 | 8 | 21 | 119 | 0 | -0.34 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.90 | 2 | 0 | 1 | 0 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | -0.34 |
| CP150a | Exact Match in H1 Tags | 0 | 0.70 | 2 | 0 | 0 | 0 | 1 | 1 | 2 | 1 | 1 | 1 | 0 | -0.34 |
| CP134 | Variations in Body Tag | 227 | 147.40 | 410 | 12 | 49 | 350 | 53 | 410 | 91 | 84 | 124 | 301 | 0 | -0.33 |
| QS003 | Number of Questions | 2 | 5.50 | 19 | 3 | 1 | 1 | 3 | 19 | 6 | 6 | 4 | 4 | 8 | -0.33 |
| CP125 | Variations making whole A Tags | 1 | 0.60 | 2 | 0 | 1 | 0 | 2 | 0 | 0 | 1 | 2 | 0 | 0 | -0.33 |
| CP473 | Variations in Strong Tags | 0 | 2.10 | 6 | 0 | 6 | 0 | 4 | 4 | 1 | 3 | 1 | 0 | 2 | -0.33 |
| CP470a | Exact Match in the HTML Tag | 3 | 3.80 | 13 | 0 | 0 | 0 | 2 | 7 | 5 | 1 | 10 | 13 | 0 | -0.32 |
| ENT003 | Entities in H2 Tags | 0 | 5.40 | 18 | 3 | 3 | 0 | 6 | 7 | 0 | 6 | 18 | 3 | 8 | -0.32 |
| ENT009 | Entities in Title Tag | 2 | 2.70 | 4 | 2 | 3 | 1 | 4 | 3 | 4 | 2 | 3 | 2 | 3 | -0.32 |
| CP435 | Number of Links | 138 | 136.40 | 464 | 44 | 60 | 150 | 70 | 464 | 9 | 75 | 172 | 230 | 90 | -0.31 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.90 | 3 | 2 | 0 | 0 | 1 | 0 | 0 | 1 | 3 | 1 | 1 | -0.31 |
| CP467 | Variations in Section Tags | 0 | 41.10 | 178 | 8 | 0 | 0 | 0 | 67 | 0 | 42 | 36 | 178 | 80 | -0.30 |
| CP228 | Has Meta Robots | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.30 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 2 | 0 | -0.29 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.90 | 4 | 3 | 0 | 0 | 4 | 4 | 2 | 0 | 3 | 2 | 1 | -0.29 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.80 | 2 | 1 | 0 | 0 | 2 | 1 | 1 | 1 | 0 | 0 | 2 | -0.28 |
| CP352 | Has YouTube Embed | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.28 |
| CPXR24 | Number of P Tags | 54 | 29.30 | 89 | 5 | 14 | 0 | 25 | 89 | 33 | 26 | 36 | 31 | 34 | -0.27 |
| CP484 | Leading Variations in Title Tag | 0 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.60 | 2 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 1 | 1 | 0 | -0.27 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.27 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.80 | 2 | 1 | 0 | 0 | 1 | 2 | 1 | 1 | 1 | 1 | 0 | -0.27 |
| CP471 | Variations in Span Tags | 8 | 14.60 | 77 | 1 | 1 | 0 | 6 | 9 | 38 | 6 | 5 | 3 | 77 | -0.27 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.60 | 2 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 1 | 1 | 0 | -0.27 |
| CPXX888 | Number of HTML Tags | 1644 | 708.70 | 1560 | 401 | 379 | 777 | 523 | 1560 | 212 | 687 | 941 | 838 | 769 | -0.26 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.70 | 2 | 1 | 0 | 0 | 1 | 2 | 1 | 0 | 1 | 1 | 0 | -0.26 |
| CP425 | Number of HTTPS Links | 136 | 130.80 | 462 | 43 | 13 | 148 | 70 | 462 | 9 | 74 | 172 | 229 | 88 | -0.25 |
| CP348 | Has Video | 0 | 0.50 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.25 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.80 | 6 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 6 | 0 | -0.24 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP452 | Number of Videos | 0 | 0.60 | 2 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 2 | 0 | -0.24 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.24 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.30 | 4 | 1 | 0 | 0 | 4 | 2 | 1 | 0 | 1 | 2 | 2 | -0.24 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.24 |
| CP152 | Variations in H1 Tags | 2 | 1.10 | 2 | 0 | 0 | 0 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | -0.24 |
| CP128 | Variations in Alt Attributes | 2 | 1.30 | 6 | 0 | 0 | 0 | 0 | 0 | 4 | 6 | 0 | 3 | 0 | -0.24 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.24 |
| ENT008 | Entities in Meta Description Tag | 3 | 2.20 | 4 | 2 | 3 | 1 | 4 | 4 | 2 | 0 | 3 | 1 | 2 | -0.23 |
| QS004 | Number of Questions In Headings | 1 | 2.00 | 7 | 1 | 0 | 0 | 3 | 3 | 3 | 2 | 1 | 0 | 7 | -0.23 |
| ENT005 | Entities in H4 Tags | 1 | 2.50 | 9 | 0 | 1 | 0 | 0 | 0 | 0 | 4 | 9 | 8 | 3 | -0.23 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.23 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.23 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.22 |
| ENT004 | Entities in H3 Tags | 0 | 4.60 | 16 | 0 | 2 | 0 | 3 | 7 | 4 | 0 | 10 | 16 | 4 | -0.22 |
| CP465z | Variations in Form Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.22 |
| CPXR003 | Number of Heading Tags | 24 | 21.70 | 56 | 6 | 11 | 1 | 15 | 26 | 13 | 29 | 56 | 35 | 25 | -0.22 |
| CPXR018 | Variations in Nav Tags | 0 | 16.20 | 127 | 0 | 2 | 0 | 5 | 127 | 0 | 22 | 6 | 0 | 0 | -0.22 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.22 |
| QS007 | Number of Questions In H3 Tags | 1 | 0.40 | 2 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP126a | Exact Match in A Tags | 2 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CP465c | Variations in script Tags | 9 | 15.90 | 35 | 16 | 0 | 14 | 21 | 35 | 17 | 23 | 10 | 14 | 9 | -0.21 |
| CP489 | Variations in U Tags | 0 | 1.10 | 11 | 0 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP234 | Has Meta Twitter Content | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.20 |
| CP149 | Variations making whole H1 Tags | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.20 |
| CP231 | Has Meta Twitter Description | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.20 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.20 |
| CP472 | Variations making whole Span Tags | 4 | 0.60 | 2 | 0 | 0 | 0 | 2 | 1 | 2 | 0 | 1 | 0 | 0 | -0.19 |
| CP177 | Variations in H4-H6 Tags | 2 | 1.10 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 3 | 1 | 4 | -0.19 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.50 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.19 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.19 |
| CP469a | Exact Match in Sentences | 0 | 0.80 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 3 | 2 | 0 | -0.19 |
| CP383 | Variations in Meta OpenGraph Description | 4 | 1.90 | 4 | 3 | 0 | 0 | 4 | 4 | 2 | 0 | 3 | 2 | 1 | -0.19 |
| CP381 | Variations in Meta Descriptions | 4 | 2.40 | 4 | 3 | 2 | 3 | 4 | 4 | 2 | 0 | 3 | 2 | 1 | -0.19 |
| CP169 | Variations in H3 Tags | 0 | 2.20 | 12 | 0 | 0 | 0 | 5 | 1 | 2 | 0 | 1 | 12 | 1 | -0.18 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.18 |
| CP173 | Variations in H4 Tags | 2 | 1.10 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 3 | 1 | 4 | -0.17 |
| CP141 | Variations in HTML Comments | 0 | 1.70 | 3 | 3 | 2 | 0 | 0 | 0 | 3 | 3 | 3 | 0 | 3 | -0.17 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CP213z | Has Form | 1 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.17 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| CP427 | Number of Images with Alt Text | 17 | 6.10 | 21 | 0 | 2 | 0 | 6 | 11 | 4 | 8 | 3 | 21 | 6 | -0.16 |
| CP139 | Variations in Class Attributes | 0 | 5.90 | 39 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 14 | 3 | 39 | -0.15 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.14 |
| QS012 | Headings Has Question | 1 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.14 |
| CP426 | Number of Images | 38 | 12.70 | 47 | 5 | 11 | 0 | 6 | 47 | 4 | 8 | 12 | 27 | 7 | -0.14 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.13 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | -0.13 |
| CP412b | Has Email | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.13 |
| CP230 | Has Meta Twitter Cards | 0 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.13 |
| CPXR015 | Variations in Figure Tags | 0 | 2.70 | 27 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 27 | 0 | 0 | -0.12 |
| CPX013 | Variations in Footer Tags | 0 | 20.90 | 196 | 0 | 11 | 0 | 2 | 196 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP233 | Has Meta Twitter Site | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.12 |
| CP418 | Number of Forms | 1 | 1.10 | 2 | 2 | 0 | 1 | 1 | 1 | 0 | 1 | 2 | 2 | 1 | -0.12 |
| CP347 | Has US Phone Number | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP479b | Title Has Year | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP133 | Variations in B Tags | 0 | 1.60 | 10 | 0 | 0 | 0 | 1 | 2 | 3 | 0 | 0 | 0 | 10 | -0.12 |
| CP479c | Title Has Top | 1 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CPXR004 | Number of H1 Tags | 1 | 1.50 | 4 | 0 | 1 | 1 | 1 | 1 | 2 | 4 | 3 | 1 | 1 | -0.11 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP443 | Number of Rel Author Links | 0 | 0.70 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 1 | -0.11 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.10 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | -0.10 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP204 | Has Canonical URL | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.10 |
| CP150a4 | Exact Match in H4 Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| CP355 | Variations in ID Attributes | 0 | 1.10 | 10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | -0.09 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP412 | Number of Email Addresses | 10 | 0.80 | 3 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 3 | 0 | 2 | -0.09 |
| CP213 | Has FavIcon | 1 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.08 |
| CP451 | Number of US Phone Numbers | 0 | 5.90 | 14 | 1 | 5 | 2 | 10 | 5 | 2 | 14 | 2 | 9 | 9 | -0.08 |
| CP376 | Variations making whole LI Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.08 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP481b | Word Count in Meta Description Tag | 35 | 24.50 | 57 | 28 | 16 | 26 | 22 | 57 | 24 | 0 | 24 | 24 | 24 | -0.07 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP380 | Meta Description Length | 235 | 149.60 | 324 | 165 | 114 | 149 | 137 | 324 | 151 | 0 | 146 | 154 | 156 | -0.06 |
| CP481 | Variations in Title Tag | 2 | 1.90 | 4 | 1 | 3 | 2 | 4 | 2 | 1 | 1 | 1 | 2 | 2 | -0.06 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.30 | 4 | 1 | 0 | 0 | 4 | 2 | 1 | 0 | 1 | 2 | 2 | -0.06 |
| CP319 | Has Schema Markup | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.06 |
| CP477 | Variations in Title Attributes | 0 | 0.80 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 0 | 0 | 0 | -0.05 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.05 |
| CP491 | Variations in Value Attributes | 3 | 0.40 | 2 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP373 | Variations in Label Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.04 |
| CP130 | Variations in Article Tags | 0 | 4.30 | 38 | 0 | 0 | 0 | 0 | 0 | 38 | 0 | 5 | 0 | 0 | -0.04 |
| CP428 | Number of Images without Alt Text | 21 | 6.60 | 36 | 5 | 9 | 0 | 0 | 36 | 0 | 0 | 9 | 6 | 1 | -0.03 |
| CP356 | Variations in I Tags | 0 | 2.70 | 12 | 1 | 12 | 0 | 0 | 0 | 0 | 0 | 2 | 12 | 0 | -0.03 |
| ENT006 | Entities in H5 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.03 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.03 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.60 | 5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 5 | -0.03 |
| CP313 | Has Privacy Policy | 1 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.02 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.01 |
| CP481a | Word Count in Title Tag | 15 | 9.00 | 11 | 7 | 11 | 11 | 11 | 10 | 9 | 6 | 9 | 7 | 9 | -0.00 |
