This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Henderson Seo #96 www.ameravant.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.henderson seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.henderson 10, seo 10, search engine optimization 9, henderson seo 6 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.henderson 10, cat 10, search engine optimization 9, company 9, customer 9, digital marketing 8, research 8, keyword 8, brand 8, client 8, experience 7, internet marketing 7, map 7, online marketing 7, keywords 6, reputation 6, social media marketing 6, investment 6, tick 6, search engines 6, wordpress 5, reputation management 5, advertising 5, las vegas 5, javascript 5, nevada 5, brand awareness 4, sem 4, pricing 4, feedback 3, understanding 3, budget 3, graphic design 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, website design service 3, grow your business 3, that your website 3, default page page 3 Double Word LSIspan class 10, div class 10, search engine 9, engine optimization 9, doctype html 9, img src 8, to find 8, i class 8, ul class 8, h4 class 7, html lang 7, page menu 7, seo services 7, online marketing 7, web design 7, post_type menu 7, item menu 7, body class 7, internet marketing 7, input type 7, to improve 6, to help 6, seo company 6, search engines 6, home menu 6, henderson seo 6, website design 5, to ensure 5, children menu 5, to increase 5, div style 4, search results 4, what they 4, best seo 4, so much 4, widget widget_text 4, google adwords 4, s work 4, on google 4, jpg 300w 4, to google 3, wordpress web 3, to grow 3, to provide 3, link rel 3, we work 3, when they 3, keyword research 3, to search 3, us today 3, img width 3, default page 3, local search 3, graphic design 3Single Word LSIseo 10, div 10, henderson 10, content 10, end 10, class 10, form 10, https 10, script 10, body 10, www 10, las 10, alt 10, lang 10, met 10, src 10, 100 10, height 10, one 10, this 10, name 10, page 10, hidden 10, none 10, type 10, href 10, width 10, span 10, data 10, html 10, ver 10, parent 9, google 9, result 9, how 9, search 9, customers 9, website 9, right 9, wrap 9, post 9, contact 9, rel 9, add 9, image 9, visibility 9, port 9, title 9, engine 9, company 9, over 9, custom 9, home 9, special 9, service 9, text 9, per 9, ever 9, top 9, doctype 9, use 9, that 9, find 9, logo 9, true 9, header 9, amp 9, footer 9, media 9, head 9, social 9, about 9, let 9, min 9, services 9, call 9, marketing 9, results 9, now 9, center 9, target 9, container 9, play 9, put 9, optimization 9, comp 9, item 9, method 9, work 9, style 9, web 9, place 9, more 9, help 9, site 9, first 9, blog 9, tag 9, market 9, ease 9, link 9, _blank 9, tel 8, click 8, object 8, strong 8, set 8, business 8, dir 8, its 8, order 8, template 8, local 8, menu 8, url 8, auto 8, main 8, improve 8, background 8, noscript 8, position 8, box 8, online 8, png 8, sub 8, key 8, email 8, research 8, keyword 8, internet 8, color 8, button 8, not 8, every 8, org 8, what 8, twitter 8, facebook 8, display 8, section 8, wrapper 8, day 8, like 8, inner 8, here 8, img 8, line 8, value 8, jpg 8, user 8, post_type 7, sure 7, size 7, left 7, reserved 7, much 7, information 7, area 7, list 7, article 7, take 7, child 7, owner 7, uploads 7, 2018 7, management 7, copyright 7, number 7, action 7, block 7, businesses 7, aria 7, other 7, clients 7, rights 7, map 7, max 7, websites 7, return 7, screen 7, solution 7, traffic 7, border 7, level 7, real 7, design 7, today 7, strategy 7, companies 7, input 7, into 7, current 7, default 7, iframe 7, people 7, ranking 7, through 7, align 7, last 7, campaign 7, full 7, description 7, placeholder 7, when 7, give 7, come 7, provide 7, phone 7, copy 7, self 7, date 7, owl 7, experience 7, development 7, bottom 7, format 7, most 7, linkedin 7, these 6, fix 6, looking 6, role 6, icon 6, roll 6, proven 6, transparent 6, font 6, implement 6, needs 6, pay 6, check 6, success 6, just 6, false 6, 2019 6, 500 6, there 6, family 6, focus 6, years 6, navigation 6, large 6, srcset 6, 'https 6, stand 6, side 6, hide 6, reviews 6, optimize 6, new 6, 200 6, best 6, sizes 6, engines 6, based 6, using 6, does 6, where 6, single 6, open 6, invest 6, ensure 6, maps 6, submit 6, show 6, time 6, competition 6, required 6, children 6, embed 6, widget 6, power 6, great 6, before 6, important 6, gif 6, ready 6, padding 6, increase 6, bad 5, quote 5, xml 5, grow 5, active 5, placement 5, providing 5, 702 5, graph 5, 600 5, adwords 5, optimized 5, label 5, 2020 5, handle 5, begin 5, deliver 5, matter 5, 890 5, everything 5, 300w 5, 303 5, php 5, links 5, rankings 5, lists 5, 212 5, specific 5, css 5, advertising 5, they 5, goals 5, margin 5, javascript 5, styles 5, free 5, graphic 5, ppc 5, strategies 5, team 5, wordpress 5, project 5, things 5, those 5, textwidget 5, fits 5, widget_text 5, leads 5, 100vw 5, doing 5, video 5, slide 5, care 5, vegas 5, visible 5, rest 5, nevada 5, gets 5, half 4, allowfullscreen 4, detail 4, close 4, address 4, possible 4, meet 4, powered 4, good 4, analytics 4, searches 4, choose 4, hover 4, 20px 4, 3m2 4, message 4, 2017 4, init 4, index 4, spot 4, works 4, world 4, future 4, 3px 4, while 4, second 4, pages 4, ffffff 4, different 4, 2px 4, determine 4, rows 4, structure 4, 50px 4, above 4, each 4, industry 4, 255 4, knowledgeable 4, builder 4, expectations 4, receive 4, svg 4, huge 4, generate 4, googletagmanager 4, fixed 4, changes 4, frameborder 4, icons 4, 150x150 4, case 4, var 4, range 4, geo 4, feature 4, depth 4, consider 4, potential 4, individual 4, square 4, webkit 4, attachment 4, move 4, inline 4, responsive 4, plugins 3, areas 3, themes 3, complex 3, fluid 3, solid 3, going 3, schema 3, accessible 3, blur 3, choosing 3, 4f13 3, proved 3, after 3, yours 3, static 3, getting 3, provides 3, 3m3 3, 5px 3, phil 3, 4px 3, 1m2 3, 1m3 3, trigger 3, almost 3, arrow 3, dist 3, 2i768 3, 40px 3, plus 3, 320 3, transform 3, repeat 3, certainly 3, control 3, rated 3, application 3, 1px 3, accurate 3, expertise 3, 115 3, recent 3, meta 3, 768w 3, networks 3, 256 3, found 3, structured 3, middle 3, consulting 3, plugin 3, absolute 3, featured 3, 1sen 3, 038 3, might 3, drop 3, needed 3, figure 3, again 3, 16px 3, decide 3, moz 3, images 3, rely 3, following 3, card 3, primary 3, modern 3, 5e0 3, include 3, initial 3, filter 3, certain 3, 1i1024 3, translate 3, 'text 3, assets 3, overflow 3, scale 3, fonts 3, track 3, ltr 3, factors 3, front 3 |
| Factor ID | Factor Name | #96 ameravant.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 0 | 27.50 | 64 | 15 | 25 | 27 | 24 | 17 | 43 | 34 | 21 | 5 | 64 | -0.48 |
| CP230 | Has Meta Twitter Cards | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.39 |
| CP469 | Variations in Sentences | 0 | 24.40 | 89 | 2 | 20 | 28 | 31 | 14 | 89 | 42 | 10 | 0 | 8 | -0.38 |
| ENT018 | Entities in Sentences | 0 | 61.90 | 191 | 15 | 59 | 65 | 81 | 32 | 21 | 191 | 70 | 3 | 82 | -0.37 |
| CP234 | Has Meta Twitter Content | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.36 |
| ENT001 | Entities in HTML Tag | 0 | 204.20 | 600 | 71 | 89 | 109 | 323 | 87 | 420 | 247 | 91 | 5 | 600 | -0.36 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.10 | 3 | 2 | 0 | 3 | 0 | 2 | 0 | 1 | 2 | 0 | 1 | -0.35 |
| CP231 | Has Meta Twitter Description | 0 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.34 |
| CP465 | Variations in P Tags | 0 | 31.20 | 118 | 6 | 24 | 33 | 0 | 11 | 118 | 89 | 24 | 0 | 7 | -0.34 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.90 | 4 | 4 | 0 | 1 | 0 | 4 | 0 | 4 | 3 | 0 | 3 | -0.34 |
| CP473 | Variations in Strong Tags | 0 | 3.60 | 23 | 2 | 3 | 1 | 0 | 1 | 6 | 23 | 0 | 0 | 0 | -0.33 |
| ENT003 | Entities in H2 Tags | 0 | 3.20 | 12 | 0 | 6 | 5 | 0 | 3 | 4 | 12 | 0 | 0 | 2 | -0.33 |
| CP465c | Variations in script Tags | 0 | 23.90 | 119 | 13 | 13 | 17 | 24 | 24 | 14 | 119 | 11 | 0 | 4 | -0.33 |
| CP483a | Exact Match in the Title Tag | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.32 |
| CPX013 | Variations in Footer Tags | 0 | 5.90 | 22 | 6 | 0 | 4 | 0 | 18 | 3 | 6 | 22 | 0 | 0 | -0.32 |
| CP137 | Variations in the Canonical URL | 0 | 1.70 | 2 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 0 | 2 | -0.32 |
| CP470a | Exact Match in the HTML Tag | 0 | 1.50 | 7 | 0 | 1 | 2 | 0 | 2 | 7 | 0 | 1 | 0 | 2 | -0.32 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 0.50 | 2 | 0 | 2 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.31 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.31 |
| CP141 | Variations in HTML Comments | 0 | 1.20 | 3 | 3 | 3 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.31 |
| CP228 | Has Meta Robots | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.31 |
| CP470 | Variations in the HTML Tag | 0 | 147.30 | 392 | 31 | 78 | 88 | 243 | 55 | 228 | 296 | 60 | 2 | 392 | -0.31 |
| CPX010 | Variations in Div Tags | 0 | 113.30 | 290 | 20 | 67 | 74 | 97 | 37 | 220 | 268 | 60 | 0 | 290 | -0.30 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.29 |
| CP468 | Number of Sentences | 6 | 65.00 | 206 | 12 | 43 | 81 | 50 | 24 | 206 | 174 | 23 | 3 | 34 | -0.29 |
| QS003 | Number of Questions | 0 | 3.60 | 12 | 1 | 6 | 4 | 1 | 7 | 1 | 12 | 1 | 0 | 3 | -0.29 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.90 | 4 | 4 | 0 | 1 | 0 | 4 | 0 | 4 | 3 | 0 | 3 | -0.28 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.20 | 6 | 0 | 0 | 1 | 1 | 3 | 5 | 2 | 4 | 0 | 6 | -0.28 |
| CP173 | Variations in H4 Tags | 0 | 2.00 | 16 | 0 | 3 | 0 | 0 | 0 | 0 | 16 | 0 | 0 | 1 | -0.28 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.27 |
| CP134a | Exact Match in Body Tag | 0 | 3.00 | 12 | 0 | 1 | 0 | 0 | 7 | 12 | 0 | 1 | 0 | 9 | -0.27 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.27 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.27 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.40 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.26 |
| CP129 | Variations in A Tags | 0 | 24.80 | 105 | 8 | 13 | 12 | 36 | 11 | 13 | 39 | 11 | 0 | 105 | -0.26 |
| CP492b | Unabridged Word Count | 93 | 1296.80 | 5752 | 322 | 1228 | 1897 | 1052 | 649 | 228 | 5752 | 953 | 41 | 846 | -0.26 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.26 |
| CP153 | Variations in H1 and H2 Tags | 0 | 4.20 | 12 | 2 | 7 | 6 | 2 | 6 | 5 | 12 | 0 | 0 | 2 | -0.25 |
| CP165 | Variations in H2 Tags | 6 | 2.70 | 6 | 3 | 0 | 0 | 6 | 6 | 4 | 4 | 0 | 0 | 4 | -0.25 |
| CPX003 | Variations in Main Tags | 0 | 38.60 | 271 | 0 | 0 | 63 | 0 | 15 | 0 | 271 | 37 | 0 | 0 | -0.25 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.25 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.24 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.24 |
| CP318 | Has RSS Link | 0 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.24 |
| ENT005 | Entities in H4 Tags | 0 | 2.40 | 10 | 0 | 5 | 0 | 0 | 0 | 10 | 6 | 0 | 0 | 3 | -0.23 |
| CP472 | Variations making whole Span Tags | 0 | 0.60 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 2 | -0.23 |
| CP469a | Exact Match in Sentences | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.23 |
| CP134 | Variations in Body Tag | 0 | 105.20 | 392 | 31 | 78 | 0 | 243 | 55 | 191 | 0 | 60 | 2 | 392 | -0.23 |
| CP204 | Has Canonical URL | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.23 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 4.10 | 27 | 2 | 5 | 1 | 0 | 1 | 3 | 27 | 0 | 0 | 2 | -0.22 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CP467 | Variations in Section Tags | 0 | 34.10 | 211 | 0 | 44 | 40 | 0 | 11 | 0 | 211 | 35 | 0 | 0 | -0.22 |
| CP130 | Variations in Article Tags | 0 | 23.30 | 208 | 0 | 0 | 0 | 0 | 15 | 10 | 208 | 0 | 0 | 0 | -0.22 |
| CP161 | Variations in H1-H6 Tags | 0 | 9.60 | 55 | 2 | 10 | 6 | 2 | 6 | 5 | 55 | 0 | 0 | 10 | -0.22 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.10 | 3 | 2 | 0 | 3 | 0 | 2 | 0 | 1 | 2 | 0 | 1 | -0.22 |
| CP224 | Has Meta Charset | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| CP310 | Has OpenGraph Type | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.21 |
| CP381 | Variations in Meta Descriptions | 0 | 2.00 | 4 | 0 | 0 | 1 | 3 | 4 | 2 | 4 | 3 | 0 | 3 | -0.21 |
| CP127 | Variations in A Tag HREFs | 0 | 38.40 | 181 | 3 | 8 | 22 | 40 | 22 | 70 | 29 | 9 | 0 | 181 | -0.21 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| ENT004 | Entities in H3 Tags | 0 | 6.80 | 50 | 0 | 0 | 5 | 0 | 0 | 0 | 13 | 0 | 0 | 50 | -0.21 |
| CP150a | Exact Match in H1 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.21 |
| CP124a | Variations in Absolute URLs | 0 | 38.50 | 180 | 5 | 11 | 28 | 1 | 25 | 89 | 43 | 3 | 0 | 180 | -0.21 |
| CP484 | Leading Variations in Title Tag | 0 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.21 |
| CP177 | Variations in H4-H6 Tags | 0 | 2.50 | 16 | 0 | 3 | 0 | 0 | 0 | 0 | 16 | 0 | 0 | 6 | -0.21 |
| CPXR002 | Number of HTML Comments | 0 | 14.00 | 44 | 40 | 44 | 12 | 19 | 4 | 0 | 1 | 1 | 1 | 18 | -0.21 |
| CPXR24 | Number of P Tags | 7 | 24.80 | 111 | 5 | 26 | 49 | 0 | 14 | 10 | 111 | 29 | 2 | 2 | -0.21 |
| CP168 | Leading Variations in H3 Tags | 0 | 1.10 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 0 | 0 | 1 | -0.21 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 2.40 | 13 | 2 | 2 | 1 | 0 | 1 | 3 | 13 | 0 | 0 | 2 | -0.20 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP492 | Word Count | 78 | 1055.40 | 4534 | 266 | 1026 | 1535 | 891 | 534 | 202 | 4534 | 807 | 32 | 727 | -0.20 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.19 |
| CP375 | Variations in LI Tags | 0 | 12.30 | 71 | 4 | 14 | 4 | 0 | 9 | 2 | 71 | 11 | 0 | 8 | -0.19 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 7.10 | 39 | 2 | 7 | 6 | 2 | 6 | 5 | 39 | 0 | 0 | 4 | -0.19 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.19 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.19 |
| CP172 | Leading Variations in H4 Tags | 0 | 1.70 | 14 | 0 | 3 | 0 | 0 | 0 | 0 | 14 | 0 | 0 | 0 | -0.19 |
| CPXR003 | Number of Heading Tags | 0 | 26.70 | 99 | 6 | 29 | 12 | 1 | 4 | 20 | 79 | 15 | 2 | 99 | -0.18 |
| CP471 | Variations in Span Tags | 0 | 20.80 | 115 | 0 | 6 | 15 | 0 | 0 | 115 | 49 | 14 | 0 | 9 | -0.18 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.18 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| ENT009 | Entities in Title Tag | 0 | 2.20 | 4 | 2 | 2 | 4 | 1 | 3 | 4 | 1 | 1 | 0 | 4 | -0.17 |
| CP213z | Has Form | 0 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.17 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.17 |
| CPXR015 | Variations in Figure Tags | 0 | 1.90 | 19 | 0 | 0 | 0 | 0 | 0 | 19 | 0 | 0 | 0 | 0 | -0.16 |
| CP128 | Variations in Alt Attributes | 0 | 3.50 | 14 | 6 | 4 | 5 | 0 | 0 | 6 | 14 | 0 | 0 | 0 | -0.16 |
| QS004 | Number of Questions In Headings | 0 | 1.50 | 8 | 1 | 2 | 0 | 0 | 2 | 0 | 8 | 0 | 0 | 2 | -0.15 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 1.70 | 14 | 0 | 3 | 0 | 0 | 0 | 0 | 14 | 0 | 0 | 0 | -0.15 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP211 | Has Domain Phrase In Content | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.15 |
| CPXX888 | Number of HTML Tags | 85 | 794.50 | 2174 | 161 | 687 | 696 | 637 | 207 | 2174 | 1625 | 334 | 31 | 1393 | -0.15 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.15 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.15 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 2 | -0.14 |
| CP455 | Number of YouTube Embeds | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP142 | Variations in Em Tags | 0 | 0.60 | 6 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP477 | Variations in Title Attributes | 0 | 4.70 | 21 | 7 | 8 | 4 | 0 | 2 | 5 | 21 | 0 | 0 | 0 | -0.13 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.70 | 4 | 0 | 1 | 0 | 0 | 2 | 0 | 4 | 0 | 0 | 0 | -0.13 |
| CP125 | Variations making whole A Tags | 0 | 0.80 | 2 | 0 | 1 | 2 | 0 | 2 | 2 | 0 | 1 | 0 | 0 | -0.13 |
| CP452 | Number of Videos | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CP169 | Variations in H3 Tags | 0 | 2.90 | 27 | 0 | 0 | 0 | 0 | 0 | 0 | 27 | 0 | 0 | 2 | -0.12 |
| CPXR018 | Variations in Nav Tags | 0 | 9.80 | 30 | 0 | 22 | 14 | 0 | 30 | 12 | 19 | 1 | 0 | 0 | -0.12 |
| CP465z | Variations in Form Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 | 0 | -0.12 |
| CP451 | Number of US Phone Numbers | 0 | 4.00 | 14 | 0 | 14 | 6 | 4 | 4 | 2 | 0 | 8 | 0 | 2 | -0.12 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | -0.12 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.11 |
| CP225 | Has Meta Description | 0 | 0.60 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.11 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.70 | 2 | 2 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.10 |
| CP481b | Word Count in Meta Description Tag | 0 | 16.80 | 34 | 0 | 0 | 22 | 25 | 24 | 23 | 16 | 24 | 0 | 34 | -0.10 |
| CPXR004 | Number of H1 Tags | 0 | 1.50 | 4 | 2 | 4 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | -0.10 |
| CP380 | Meta Description Length | 0 | 108.00 | 226 | 0 | 0 | 128 | 147 | 156 | 165 | 108 | 150 | 0 | 226 | -0.10 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.60 | 3 | 0 | 1 | 0 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | -0.09 |
| CP481 | Variations in Title Tag | 0 | 1.60 | 3 | 1 | 1 | 3 | 2 | 2 | 3 | 1 | 2 | 0 | 1 | -0.09 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP203 | Has Apple Touch Icon | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.08 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.08 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.08 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP133 | Variations in B Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | -0.07 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP426 | Number of Images | 3 | 24.20 | 89 | 7 | 8 | 15 | 0 | 0 | 69 | 49 | 4 | 1 | 89 | -0.06 |
| CP347 | Has US Phone Number | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.06 |
| CP428 | Number of Images without Alt Text | 3 | 13.30 | 89 | 0 | 0 | 1 | 0 | 0 | 2 | 37 | 3 | 1 | 89 | -0.06 |
| CP309 | Has OpenGraph Image | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| CP438 | Number of Meta Keywords | 1 | 2.60 | 14 | 1 | 1 | 1 | 1 | 1 | 14 | 1 | 1 | 1 | 4 | -0.05 |
| CP382 | Variations in Meta Keywords | 0 | 1.50 | 14 | 0 | 0 | 0 | 0 | 0 | 14 | 0 | 0 | 0 | 1 | -0.05 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| ENT010 | Title Tag Has Entities | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.04 |
| CP356 | Variations in I Tags | 0 | 1.40 | 10 | 0 | 0 | 3 | 0 | 1 | 0 | 10 | 0 | 0 | 0 | -0.03 |
| CP412 | Number of Email Addresses | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 4 | 0 | 0 | -0.03 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| ENT002 | Entities in H1 Tags | 0 | 1.30 | 2 | 1 | 1 | 2 | 1 | 2 | 2 | 1 | 0 | 2 | 1 | -0.03 |
| CP412b | Has Email | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.03 |
| CP418 | Number of Forms | 0 | 1.00 | 3 | 0 | 1 | 3 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.02 |
| CP235 | Has Meta Viewport | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.02 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP227 | Has Meta Keywords | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.02 |
| CP126a | Exact Match in A Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.01 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.01 |
| CP139 | Variations in Class Attributes | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.01 |
| CP185 | Variations in H6 Tags | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | -0.01 |
| CP207 | Has Contact Page | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.01 |
| CPX005 | Variations in Aside Tags | 0 | 18.20 | 182 | 0 | 0 | 0 | 0 | 0 | 182 | 0 | 0 | 0 | 0 | -0.00 |
