This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Garland Seo #2 internetmarketingteam.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.garland seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.garland 10, garland seo 10, seo 10, search engine 9, search engine optimization 7 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.expert 10, data 10, car 10, design 10, cat 10, company 10, map 10, menu 10, copyright 9, blog 9, experience 9, keyword 9, brand 9, client 9, customer 9, digital marketing 8, dallas 8, research 7, solution 7, search engine optimization 7, search engines 7, industry 7, social media 7, email 7, keywords 6, advertising 6, texas 6, law 6, internet marketing 6, social media marketing 5, pay per click 5, privacy policy 5, online marketing 5, consultant 5, money 5, reputation management 4, pay-per-click 4, plano 4, content marketing 4, ppc 4, insurance 3, promise 3, serp 3, dentist 3, amazon 3, law firm 3, sem 3, architecture 3, brands 3, user experience 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.garland seo services 8, default page page 5, digital marketing agency 3 Double Word LSIspan class 10, garland seo 10, div class 10, doctype html 10, search engine 9, digital marketing 8, html lang 8, web design 8, 1 class 8, page menu 7, not only 7, post_type menu 7, item menu 7, h1 class 7, social media 7, ul class 7, img src 6, header class 6, itemscope itemtype 5, seo consultant 5, p class 5, privacy policy 5, to help 5, link building 5, keyword research 5, free seo 5, default page 5, on google 5, img class 4, body data 4, seo campaign 4, widget widget_text 4, children menu 4, dallas seo 4, iframe src 4, is seo 4, know what 3, technical seo 3, nav class 3, to seo 3, more traffic 3, search results 3, is not 3, ve helped 3, real estate 3, page status 3, to start 3, meta itemprop 3, on page 3, footer class 3Single Word LSIbar 10, google 10, object 10, how 10, search 10, seo 10, website 10, garland 10, business 10, right 10, wrap 10, div 10, post 10, contact 10, area 10, image 10, http 10, back 10, content 10, engine 10, company 10, end 10, class 10, over 10, custom 10, mobile 10, home 10, form 10, service 10, expert 10, https 10, nav 10, script 10, local 10, top 10, map 10, side 10, menu 10, off 10, doctype 10, main 10, body 10, that 10, www 10, logo 10, alt 10, header 10, media 10, head 10, design 10, lang 10, src 10, social 10, about 10, height 10, ext 10, sub 10, min 10, one 10, services 10, marketing 10, ranking 10, ico 10, hat 10, results 10, this 10, pro 10, name 10, page 10, hidden 10, target 10, what 10, mark 10, play 10, type 10, href 10, comp 10, item 10, phone 10, style 10, web 10, low 10, place 10, more 10, help 10, site 10, width 10, span 10, data 10, html 10, ver 10, img 10, link 10, left 9, role 9, icon 9, customers 9, set 9, dig 9, rel 9, list 9, aren 9, title 9, 2020 9, well 9, very 9, text 9, other 9, url 9, net 9, rankings 9, footer 9, png 9, them 9, key 9, experts 9, keyword 9, know 9, full 9, not 9, org 9, location 9, optimization 9, method 9, widget 9, agency 9, date 9, section 9, blog 9, only 9, tag 9, like 9, linkedin 9, jpg 9, _blank 9, post_type 8, sure 8, version 8, size 8, info 8, digital 8, businesses 8, template 8, don 8, clients 8, websites 8, optimize 8, border 8, new 8, real 8, position 8, box 8, 214 8, make 8, 100 8, companies 8, press 8, default 8, current 8, free 8, many 8, button 8, container 8, none 8, twitter 8, terms 8, plan 8, provide 8, care 8, display 8, facebook 8, dallas 8, bottom 8, inner 8, most 8, part 8, why 8, responsive 8, parent 7, these 7, fix 7, xml 7, schema 7, tail 7, needs 7, take 7, load 7, uploads 7, 2019 7, years 7, navigation 7, block 7, aria 7, even 7, city 7, max 7, find 7, links 7, feed 7, 200 7, background 7, noscript 7, code 7, best 7, want 7, then 7, each 7, meta 7, svg 7, people 7, align 7, research 7, maps 7, color 7, privacy 7, itemprop 7, speed 7, every 7, time 7, competition 7, children 7, far 7, give 7, ways 7, theme 7, great 7, wrapper 7, sales 7, youtube 7, texas 6, connect 6, address 6, keywords 6, article 6, understand 6, srcset 6, 'https 6, php 6, complete 6, screen 6, pages 6, pin 6, strategy 6, professional 6, recommend 6, two 6, rss 6, found 6, builder 6, where 6, iframe 6, last 6, once 6, campaign 6, drop 6, doing 6, show 6, update 6, video 6, start 6, itemtype 6, webpage 6, embed 6, primary 6, consult 6, important 6, ready 6, padding 6, building 5, policy 5, consultant 5, thank 5, font 5, questions 5, graph 5, optimized 5, getting 5, there 5, 506 5, begin 5, 300 5, several 5, 315 5, sitemap 5, traffic 5, author 5, specific 5, sizes 5, cache 5, margin 5, onclick 5, long 5, into 5, itemscope 5, those 5, textwidget 5, description 5, updates 5, organic 5, step 5, reach 5, sidebar 5, case 5, images 5, small 5, fff 5, person 5, themes 4, plano 4, transparent 4, headline 4, suite 4, analytics 4, helped 4, ada 4, often 4, aside 4, 600 4, 6px 4, searching 4, locale 4, publish 4, algorithm 4, index 4, 641 4, status 4, change 4, return 4, etc 4, entry 4, 447 4, 330 4, control 4, structure 4, breadcrumb 4, optimizing 4, api 4, goals 4, javascript 4, audit 4, structured 4, such 4, run 4, source 4, 038 4, things 4, actual 4, widget_text 4, googletagmanager 4, fixed 4, 100vw 4, frameborder 4, exact 4, lot 4, 'text 4, few 4, thumbnail 4, format 4, core 4, scale 4, inline 4, understanding 3, tabindex 3, domain 3, citations 3, staff 3, pinterest 3, opacity 3, yours 3, powered 3, radius 3, static 3, however 3, technical 3, medium 3, directory 3, hard 3, better 3, family 3, comprehensive 3, release 3, helping 3, changing 3, thanks 3, easily 3, 404 3, become 3, widgets 3, everything 3, frisco 3, may 3, 300w 3, pid 3, mckinney 3, already 3, estate 3, includes 3, since 3, determine 3, contractors 3, css 3, extremely 3, based 3, unique 3, styles 3, device 3, global 3, rsssl 3, white 3, telephone 3, consultants 3, 8217 3, aspects 3, effort 3, var 3, wpheader 3, sitenavigationelement 3, course 3, means 3, wpfooter 3, overflow 3, efforts 3, banner 3, factors 3, viewport 3 |
| Factor ID | Factor Name | #2 internetmarketingteam.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP134a | Exact Match in Body Tag | 13 | 14.10 | 31 | 4 | 13 | 21 | 6 | 31 | 16 | 14 | 27 | 4 | 5 | -0.55 |
| CP470a | Exact Match in the HTML Tag | 7 | 8.00 | 21 | 1 | 7 | 10 | 6 | 21 | 8 | 11 | 7 | 4 | 5 | -0.54 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 3.00 | 6 | 2 | 1 | 6 | 2 | 6 | 2 | 1 | 4 | 2 | 4 | -0.52 |
| CP150a2 | Exact Match in H2 Tags | 0 | 1.30 | 4 | 1 | 0 | 1 | 1 | 4 | 1 | 1 | 2 | 0 | 2 | -0.45 |
| CP150a | Exact Match in H1 Tags | 1 | 1.00 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 2 | -0.43 |
| CP483a | Exact Match in the Title Tag | 1 | 1.10 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 0 | 1 | 1 | 2 | -0.42 |
| CP134 | Variations in Body Tag | 76 | 112.80 | 211 | 82 | 76 | 61 | 45 | 122 | 201 | 211 | 134 | 96 | 100 | -0.41 |
| ENT000a | Number of Entities Used | 23 | 36.10 | 51 | 32 | 23 | 25 | 26 | 45 | 51 | 48 | 41 | 27 | 43 | -0.40 |
| CP126a | Exact Match in A Tags | 7 | 1.80 | 7 | 0 | 7 | 2 | 2 | 4 | 1 | 2 | 0 | 0 | 0 | -0.39 |
| CP375 | Variations in LI Tags | 21 | 18.10 | 83 | 14 | 21 | 9 | 10 | 11 | 3 | 83 | 12 | 2 | 16 | -0.37 |
| CPX010 | Variations in Div Tags | 69 | 107.80 | 230 | 71 | 69 | 57 | 38 | 109 | 230 | 207 | 115 | 94 | 88 | -0.37 |
| CP129 | Variations in A Tags | 31 | 22.30 | 84 | 13 | 31 | 19 | 7 | 15 | 13 | 84 | 12 | 12 | 17 | -0.37 |
| CP124a | Variations in Absolute URLs | 36 | 36.30 | 89 | 14 | 36 | 28 | 3 | 18 | 89 | 82 | 53 | 12 | 28 | -0.36 |
| CP470 | Variations in the HTML Tag | 76 | 116.50 | 238 | 82 | 76 | 61 | 45 | 122 | 238 | 211 | 134 | 96 | 100 | -0.36 |
| CP465 | Variations in P Tags | 3 | 33.20 | 128 | 25 | 3 | 10 | 31 | 35 | 128 | 32 | 33 | 14 | 21 | -0.35 |
| CP484 | Leading Variations in Title Tag | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.34 |
| CP137 | Variations in the Canonical URL | 3 | 2.00 | 3 | 2 | 3 | 2 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | -0.34 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 3.10 | 7 | 5 | 1 | 4 | 1 | 4 | 1 | 0 | 5 | 3 | 7 | -0.34 |
| CPXR018 | Variations in Nav Tags | 7 | 8.90 | 22 | 22 | 7 | 13 | 2 | 9 | 12 | 3 | 0 | 5 | 16 | -0.34 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 2.50 | 7 | 2 | 1 | 3 | 1 | 4 | 1 | 0 | 4 | 2 | 7 | -0.33 |
| CP469 | Variations in Sentences | 1 | 23.20 | 92 | 21 | 1 | 5 | 19 | 23 | 92 | 7 | 36 | 14 | 14 | -0.33 |
| CP318 | Has RSS Link | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.32 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.60 | 2 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 1 | 2 | 0 | -0.32 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.60 | 3 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | -0.31 |
| CP125 | Variations making whole A Tags | 0 | 1.20 | 4 | 1 | 0 | 1 | 1 | 0 | 4 | 2 | 0 | 0 | 3 | -0.31 |
| CP465c | Variations in script Tags | 15 | 32.80 | 234 | 13 | 15 | 3 | 7 | 11 | 2 | 26 | 17 | 234 | 0 | -0.31 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.30 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.70 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.30 |
| CP164 | Leading Variations in H2 Tags | 0 | 1.20 | 3 | 1 | 0 | 1 | 1 | 2 | 1 | 0 | 2 | 1 | 3 | -0.29 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.50 | 3 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| CP203 | Has Apple Touch Icon | 1 | 0.80 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.28 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.28 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | -0.28 |
| CP469a | Exact Match in Sentences | 0 | 1.50 | 8 | 0 | 0 | 3 | 1 | 8 | 0 | 0 | 2 | 1 | 0 | -0.28 |
| CP126 | Exact Match making whole A Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | -0.28 |
| ENT005 | Entities in H4 Tags | 0 | 5.00 | 15 | 7 | 0 | 1 | 0 | 7 | 10 | 15 | 10 | 0 | 0 | -0.28 |
| CP473 | Variations in Strong Tags | 2 | 3.60 | 14 | 3 | 2 | 0 | 0 | 5 | 11 | 14 | 0 | 0 | 1 | -0.28 |
| CP127 | Variations in A Tag HREFs | 31 | 29.00 | 80 | 8 | 31 | 9 | 3 | 11 | 73 | 80 | 40 | 12 | 23 | -0.27 |
| CP161 | Variations in H1-H6 Tags | 1 | 11.00 | 24 | 10 | 1 | 6 | 2 | 23 | 5 | 24 | 17 | 8 | 14 | -0.27 |
| QS003 | Number of Questions | 6 | 5.00 | 12 | 6 | 6 | 1 | 2 | 10 | 1 | 2 | 12 | 2 | 8 | -0.27 |
| CP468 | Number of Sentences | 18 | 60.80 | 208 | 43 | 18 | 12 | 30 | 126 | 208 | 24 | 70 | 23 | 54 | -0.27 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.40 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | -0.27 |
| CP153 | Variations in H1 and H2 Tags | 1 | 5.20 | 11 | 7 | 1 | 2 | 2 | 11 | 5 | 4 | 6 | 5 | 9 | -0.26 |
| ENT003 | Entities in H2 Tags | 0 | 4.00 | 9 | 5 | 0 | 2 | 3 | 3 | 2 | 6 | 2 | 9 | 8 | -0.26 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.26 |
| QS004 | Number of Questions In Headings | 0 | 1.20 | 6 | 2 | 0 | 1 | 1 | 1 | 0 | 0 | 6 | 1 | 0 | -0.25 |
| ENT018 | Entities in Sentences | 14 | 62.30 | 172 | 70 | 14 | 31 | 54 | 172 | 19 | 81 | 69 | 30 | 83 | -0.25 |
| CP173 | Variations in H4 Tags | 0 | 4.30 | 20 | 3 | 0 | 1 | 0 | 10 | 0 | 20 | 9 | 0 | 0 | -0.25 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.60 | 3 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 3 | -0.25 |
| CP157 | Variations in H1, H2, and H3 Tags | 1 | 6.20 | 14 | 7 | 1 | 3 | 2 | 13 | 5 | 4 | 8 | 5 | 14 | -0.25 |
| CP467 | Variations in Section Tags | 0 | 25.80 | 81 | 45 | 0 | 18 | 33 | 14 | 0 | 1 | 81 | 8 | 58 | -0.24 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 2 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CPX005 | Variations in Aside Tags | 42 | 22.80 | 186 | 0 | 42 | 0 | 0 | 0 | 186 | 0 | 0 | 0 | 0 | -0.24 |
| CP481 | Variations in Title Tag | 2 | 2.20 | 3 | 1 | 2 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 2 | -0.23 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.20 | 4 | 0 | 0 | 3 | 0 | 2 | 0 | 3 | 0 | 0 | 4 | -0.23 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.23 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.23 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | -0.23 |
| CP165 | Variations in H2 Tags | 6 | 2.70 | 10 | 1 | 6 | 6 | 0 | 0 | 1 | 1 | 1 | 1 | 10 | -0.23 |
| CP465z | Variations in Form Tags | 0 | 1.00 | 6 | 0 | 0 | 2 | 0 | 6 | 0 | 2 | 0 | 0 | 0 | -0.23 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP381 | Variations in Meta Descriptions | 0 | 2.00 | 5 | 0 | 0 | 3 | 4 | 2 | 2 | 3 | 1 | 5 | 0 | -0.23 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.70 | 5 | 0 | 0 | 3 | 0 | 2 | 0 | 3 | 0 | 5 | 4 | -0.23 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CP150a5 | Exact Match in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.60 | 3 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.22 |
| CP471 | Variations in Span Tags | 3 | 20.80 | 117 | 6 | 3 | 6 | 2 | 46 | 117 | 0 | 2 | 18 | 8 | -0.21 |
| CP170 | Variations making whole H4 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP388 | Variations in Meta Twitter Content | 0 | 0.80 | 2 | 0 | 0 | 2 | 0 | 2 | 0 | 2 | 0 | 0 | 2 | -0.21 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.20 |
| CPXR003 | Number of Heading Tags | 5 | 27.10 | 47 | 29 | 5 | 9 | 13 | 41 | 21 | 39 | 33 | 34 | 47 | -0.20 |
| CP472 | Variations making whole Span Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.20 |
| CP177 | Variations in H4-H6 Tags | 0 | 4.80 | 20 | 3 | 0 | 3 | 0 | 10 | 0 | 20 | 9 | 3 | 0 | -0.20 |
| CP492b | Unabridged Word Count | 445 | 1316.80 | 3625 | 1233 | 445 | 448 | 1153 | 3625 | 228 | 1241 | 2090 | 580 | 2125 | -0.20 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.20 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.20 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.20 |
| CPXX888 | Number of HTML Tags | 247 | 981.00 | 2187 | 687 | 247 | 772 | 270 | 2065 | 2187 | 620 | 531 | 628 | 1803 | -0.20 |
| ENT001 | Entities in HTML Tag | 236 | 489.70 | 1404 | 307 | 236 | 524 | 85 | 621 | 651 | 326 | 138 | 605 | 1404 | -0.19 |
| CP492 | Word Count | 366 | 1090.70 | 2951 | 1029 | 366 | 393 | 959 | 2951 | 202 | 1062 | 1734 | 491 | 1720 | -0.19 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP162 | Variations making whole H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.19 |
| CP313 | Has Privacy Policy | 0 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.19 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.18 |
| CP128 | Variations in Alt Attributes | 2 | 4.40 | 10 | 4 | 2 | 4 | 3 | 6 | 5 | 6 | 0 | 10 | 4 | -0.18 |
| CP481b | Word Count in Meta Description Tag | 0 | 18.40 | 30 | 0 | 0 | 29 | 30 | 23 | 23 | 25 | 29 | 25 | 0 | -0.18 |
| CP208 | Has Copyright | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.18 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.40 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.18 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.18 |
| CP355 | Variations in ID Attributes | 1 | 0.30 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.18 |
| CP380 | Meta Description Length | 0 | 114.20 | 187 | 0 | 0 | 186 | 187 | 142 | 162 | 157 | 155 | 153 | 0 | -0.17 |
| CPX013 | Variations in Footer Tags | 12 | 15.40 | 92 | 0 | 12 | 5 | 0 | 3 | 3 | 92 | 0 | 39 | 0 | -0.17 |
| CP150a6 | Exact Match in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD131 | Has JSON-LD LegalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP230 | Has Meta Twitter Cards | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.15 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.15 |
| ENT008 | Entities in Meta Description Tag | 0 | 1.70 | 4 | 0 | 0 | 1 | 3 | 4 | 4 | 1 | 1 | 3 | 0 | -0.15 |
| ENT004 | Entities in H3 Tags | 0 | 1.90 | 14 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 14 | -0.15 |
| CP451 | Number of US Phone Numbers | 1 | 4.10 | 13 | 10 | 1 | 13 | 4 | 5 | 2 | 3 | 2 | 1 | 0 | -0.15 |
| CP376 | Variations making whole LI Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 1 | 0 | 1 | 2 | 0 | 0 | 0 | -0.14 |
| CP231 | Has Meta Twitter Description | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.14 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.14 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.14 |
| CP130 | Variations in Article Tags | 3 | 9.60 | 49 | 0 | 3 | 18 | 0 | 8 | 18 | 0 | 0 | 0 | 49 | -0.14 |
| CP152 | Variations in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP234 | Has Meta Twitter Content | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.14 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CPX003 | Variations in Main Tags | 52 | 30.50 | 109 | 0 | 52 | 43 | 0 | 109 | 0 | 0 | 0 | 20 | 81 | -0.13 |
| CP373 | Variations in Label Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP426 | Number of Images | 5 | 47.30 | 232 | 8 | 5 | 38 | 8 | 40 | 69 | 53 | 6 | 14 | 232 | -0.13 |
| CP425 | Number of HTTPS Links | 45 | 90.00 | 236 | 74 | 45 | 73 | 43 | 126 | 236 | 115 | 51 | 35 | 102 | -0.13 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CP169 | Variations in H3 Tags | 0 | 1.00 | 5 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 2 | 0 | 5 | -0.13 |
| CPXR24 | Number of P Tags | 6 | 30.40 | 62 | 26 | 6 | 24 | 21 | 62 | 14 | 30 | 20 | 46 | 55 | -0.12 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.20 | 3 | 0 | 0 | 2 | 0 | 2 | 0 | 2 | 1 | 3 | 2 | -0.12 |
| QS010 | Number of Questions In H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.11 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | -0.11 |
| CP133 | Variations in B Tags | 0 | 1.90 | 11 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 11 | 0 | 1 | -0.10 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.10 |
| CP139 | Variations in Class Attributes | 1 | 0.90 | 5 | 0 | 1 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 5 | -0.10 |
| CP337 | Has Schema Rating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.60 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | -0.10 |
| CP477 | Variations in Title Attributes | 3 | 2.20 | 8 | 8 | 3 | 0 | 0 | 4 | 5 | 1 | 0 | 0 | 1 | -0.10 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP427 | Number of Images with Alt Text | 3 | 38.20 | 194 | 8 | 3 | 38 | 8 | 28 | 67 | 25 | 0 | 11 | 194 | -0.09 |
| CP141 | Variations in HTML Comments | 0 | 0.70 | 4 | 3 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | -0.09 |
| CP138 | Variations in Cite Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP452 | Number of Videos | 1 | 0.80 | 4 | 1 | 1 | 0 | 0 | 4 | 0 | 0 | 2 | 0 | 0 | -0.09 |
| CP348 | Has Video | 1 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| CP319 | Has Schema Markup | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.09 |
| CP428 | Number of Images without Alt Text | 2 | 9.10 | 38 | 0 | 2 | 0 | 0 | 12 | 2 | 28 | 6 | 3 | 38 | -0.08 |
| CP345 | Has Terms of Service | 0 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | -0.08 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP213z | Has Form | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.08 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.08 |
| CP455 | Number of YouTube Embeds | 1 | 0.80 | 4 | 1 | 1 | 0 | 0 | 4 | 0 | 0 | 2 | 0 | 0 | -0.08 |
| CP352 | Has YouTube Embed | 1 | 0.40 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.08 |
| ENT002 | Entities in H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.08 |
| ENT009 | Entities in Title Tag | 1 | 1.30 | 3 | 1 | 1 | 0 | 2 | 1 | 3 | 2 | 1 | 1 | 1 | -0.07 |
| CP310 | Has OpenGraph Type | 0 | 0.60 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.06 |
| CP228 | Has Meta Robots | 0 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.06 |
| CP418 | Number of Forms | 2 | 1.30 | 5 | 1 | 2 | 1 | 0 | 5 | 1 | 1 | 0 | 1 | 1 | -0.06 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP435 | Number of Links | 46 | 90.40 | 236 | 75 | 46 | 73 | 43 | 126 | 236 | 115 | 52 | 35 | 103 | -0.05 |
| CPXR004 | Number of H1 Tags | 1 | 2.20 | 7 | 4 | 1 | 1 | 2 | 1 | 1 | 1 | 2 | 7 | 2 | -0.04 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.04 |
| CP480 | Title Length | 38 | 56.60 | 103 | 37 | 38 | 65 | 70 | 42 | 103 | 66 | 30 | 61 | 54 | -0.04 |
| CP343 | Has Schema Web Page | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP185 | Variations in H6 Tags | 0 | 0.30 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.03 |
| CP481a | Word Count in Title Tag | 6 | 8.40 | 16 | 5 | 6 | 8 | 10 | 6 | 16 | 9 | 5 | 10 | 9 | -0.03 |
| CP225 | Has Meta Description | 0 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.02 |
| CP489 | Variations in U Tags | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.02 |
| CP142 | Variations in Em Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
