This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Fort Worth Seo #29 www.vizionseo.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.fort worth seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.fort 10, seo 10, fort worth 10, worth 10, fort worth seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.digital marketing 10, fort worth 10, search engine optimization 10, clients 10, company 10, social media 10, advertising 9, blog 9, word 9, dallas 8, expert 8, social media marketing 8, email 8, owl 7, keyword 7, brand 7, schema 7, youtube 7, industry 7, internet marketing 7, map 7, customer 7, texas 6, reputation management 6, budget 6, ppc 6, google search 5, keyword research 5, money 5, consultant 5, email marketing 4, web presence 4, inbound marketing 4, ecommerce 4, dfw metroplex 3, conversation 3, google adwords 3, clutch 3, mass 3, news 3, online marketing 3, machine 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, fort worth seo 9, worth seo company 6, pay per click 5, search engine marketing 3 Double Word LSIfort worth 10, search engine 10, engine optimization 10, social media 10, to help 9, seo company 8, local seo 8, search engines 8, internet marketing 7, reputation management 6, on page 6, us today 6, seo service 6, to work 5, per click 5, pay per 5, seo expert 5, we help 4, seo experts 4, on google 4, marketing agencies 4, know what 3, more customers 3, engine marketing 3, next level 3, one that 3, s right 3Single Word LSIabout 10, rank 10, grow 10, google 10, worth 10, how 10, search 10, seo 10, website 10, business 10, one 10, services 10, right 10, marketing 10, page 10, full 10, engine 10, company 10, home 10, form 10, service 10, fort 10, put 10, optimization 10, work 10, clients 10, top 10, web 10, more 10, help 10, media 10, social 10, free 9, strategies 9, call 9, through 9, contact 9, results 9, not 9, number 9, per 9, even 9, other 9, local 9, agency 9, menu 9, url 9, blog 9, that 9, position 9, here 9, design 9, today 9, online 9, strategy 9, companies 8, engines 8, they 8, based 8, sure 8, click 8, email 8, key 8, ranking 8, info 8, this 8, pay 8, know 8, video 8, owner 8, management 8, time 8, expert 8, review 8, businesses 8, ever 8, too 8, dallas 8, new 8, level 8, also 8, want 7, left 7, started 7, reputation 7, research 7, area 7, add 7, check 7, internet 7, next 7, agencies 7, way 7, 2018 7, what 7, paid 7, when 7, navigation 7, don 7, pages 7, specialist 7, why 7, best 7, owners 6, texas 6, into 6, see 6, after 6, ppc 6, experts 6, keywords 6, generate 6, needs 6, leads 6, 2020 6, there 6, copyright 6, reach 6, consultation 6, report 6, solution 6, should 6, traffic 6, locations 6, without 5, competitors 5, would 5, because 5, analysis 5, does 5, customers 5, people 5, doing 5, money 5, different 5, potential 5, visible 5, touch 5, important 5, bring 4, 230 4, using 4, something 4, reserved 4, targeted 4, fast 4, good 4, implement 4, helps 4, proper 4, choose 4, give 4, matter 4, rights 4, industries 4, perfect 4, posts 4, below 4, fill 4, coming 4, trends 3, achieve 3, audit 3, sem 3, latest 3, possible 3, testimonials 3, consultants 3, updated 3, miss 3, beyond 3, 888 3, lot 3, pros 3, produce 3, discovery 3, complete 3, several 3, 315 3, claim 3, 439 3, techniques 3, hiring 3, 20x 3 |
| Factor ID | Factor Name | #29 vizionseo.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP150a2 | Exact Match in H2 Tags | 0 | 1.40 | 4 | 1 | 2 | 4 | 1 | 0 | 1 | 1 | 2 | 0 | 2 | -0.45 |
| CP469a | Exact Match in Sentences | 1 | 3.20 | 9 | 2 | 3 | 9 | 6 | 0 | 0 | 7 | 1 | 0 | 4 | -0.41 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 2.30 | 6 | 1 | 3 | 6 | 2 | 0 | 1 | 4 | 3 | 0 | 3 | -0.39 |
| ENT000a | Number of Entities Used | 21 | 29.40 | 38 | 21 | 32 | 38 | 35 | 27 | 33 | 38 | 34 | 12 | 24 | -0.38 |
| CP470a | Exact Match in the HTML Tag | 4 | 8.30 | 21 | 7 | 9 | 21 | 13 | 0 | 2 | 12 | 7 | 1 | 11 | -0.37 |
| CP469 | Variations in Sentences | 5 | 19.80 | 55 | 6 | 28 | 23 | 32 | 13 | 5 | 55 | 15 | 1 | 20 | -0.36 |
| CP153 | Variations in H1 and H2 Tags | 3 | 5.20 | 13 | 2 | 6 | 11 | 4 | 2 | 3 | 7 | 13 | 1 | 3 | -0.36 |
| CP483a | Exact Match in the Title Tag | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.34 |
| ENT003 | Entities in H2 Tags | 2 | 4.80 | 13 | 6 | 3 | 11 | 2 | 0 | 1 | 7 | 13 | 0 | 5 | -0.34 |
| CP165 | Variations in H2 Tags | 0 | 4.20 | 10 | 6 | 2 | 2 | 4 | 4 | 10 | 10 | 2 | 2 | 0 | -0.32 |
| CP484 | Leading Variations in Title Tag | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.32 |
| CP150a | Exact Match in H1 Tags | 1 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.31 |
| CP468 | Number of Sentences | 14 | 70.50 | 166 | 10 | 91 | 126 | 68 | 149 | 27 | 166 | 27 | 10 | 31 | -0.31 |
| CP348 | Has Video | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.29 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.29 |
| ENT008 | Entities in Meta Description Tag | 2 | 4.00 | 6 | 4 | 1 | 4 | 6 | 6 | 3 | 1 | 3 | 6 | 6 | -0.28 |
| QS003 | Number of Questions | 4 | 5.10 | 19 | 1 | 4 | 10 | 9 | 1 | 1 | 19 | 1 | 2 | 3 | -0.27 |
| ENT009 | Entities in Title Tag | 5 | 3.10 | 5 | 5 | 1 | 3 | 2 | 1 | 2 | 4 | 4 | 4 | 5 | -0.26 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CP234 | Has Meta Twitter Content | 1 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.26 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.50 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | -0.26 |
| CP473 | Variations in Strong Tags | 1 | 2.00 | 5 | 1 | 1 | 5 | 3 | 0 | 0 | 3 | 4 | 0 | 3 | -0.26 |
| CP386 | Variations in Meta Twitter Description | 1 | 1.10 | 4 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 4 | 1 | 3 | -0.26 |
| CP231 | Has Meta Twitter Description | 1 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.25 |
| ENT018 | Entities in Sentences | 40 | 118.60 | 269 | 35 | 130 | 191 | 94 | 69 | 269 | 216 | 108 | 13 | 61 | -0.25 |
| CP319 | Has Schema Markup | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.24 |
| CP467 | Variations in Section Tags | 0 | 27.90 | 78 | 0 | 0 | 13 | 56 | 0 | 62 | 78 | 67 | 3 | 0 | -0.24 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP157 | Variations in H1, H2, and H3 Tags | 3 | 8.10 | 21 | 2 | 10 | 13 | 9 | 2 | 4 | 16 | 21 | 1 | 3 | -0.24 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.23 |
| CP492 | Word Count | 600 | 1761.80 | 3637 | 529 | 2259 | 2977 | 2136 | 1272 | 2796 | 3637 | 1033 | 176 | 803 | -0.23 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.23 |
| CP126a | Exact Match in A Tags | 0 | 2.30 | 7 | 2 | 2 | 6 | 1 | 0 | 0 | 7 | 3 | 0 | 2 | -0.23 |
| CP134a | Exact Match in Body Tag | 4 | 22.50 | 134 | 9 | 10 | 34 | 14 | 0 | 2 | 134 | 9 | 1 | 12 | -0.23 |
| CP381 | Variations in Meta Descriptions | 1 | 2.50 | 4 | 1 | 2 | 2 | 2 | 4 | 3 | 3 | 4 | 1 | 3 | -0.23 |
| CP132 | Variations in Blockquote Tags | 0 | 0.60 | 6 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | -0.23 |
| CP492b | Unabridged Word Count | 722 | 2139.70 | 4282 | 630 | 2811 | 3651 | 2550 | 1612 | 3465 | 4282 | 1248 | 218 | 930 | -0.22 |
| ENT001 | Entities in HTML Tag | 98 | 245.60 | 522 | 74 | 181 | 335 | 191 | 226 | 522 | 447 | 305 | 55 | 120 | -0.22 |
| CP161 | Variations in H1-H6 Tags | 3 | 9.30 | 23 | 2 | 10 | 23 | 9 | 2 | 4 | 17 | 22 | 1 | 3 | -0.22 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.22 |
| CP142 | Variations in Em Tags | 0 | 0.80 | 5 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 5 | 0 | 0 | -0.22 |
| CP388 | Variations in Meta Twitter Content | 2 | 0.90 | 4 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 4 | 1 | 2 | -0.22 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.22 |
| CP318 | Has RSS Link | 1 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.21 |
| CP327 | Has Schema Image Object | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.21 |
| CP343 | Has Schema Web Page | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | -0.21 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP129 | Variations in A Tags | 3 | 26.10 | 67 | 30 | 14 | 19 | 7 | 67 | 49 | 28 | 29 | 0 | 18 | -0.20 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.80 | 6 | 1 | 2 | 4 | 1 | 0 | 0 | 1 | 6 | 0 | 3 | -0.20 |
| CP373 | Variations in Label Tags | 0 | 0.30 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP128 | Variations in Alt Attributes | 1 | 4.80 | 15 | 1 | 6 | 6 | 4 | 0 | 2 | 13 | 15 | 1 | 0 | -0.20 |
| CP447 | Number of Trademarks | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | -0.20 |
| CPX010 | Variations in Div Tags | 45 | 120.60 | 267 | 85 | 69 | 119 | 86 | 163 | 267 | 113 | 165 | 3 | 136 | -0.20 |
| CP134 | Variations in Body Tag | 46 | 166.20 | 427 | 85 | 83 | 137 | 87 | 427 | 284 | 230 | 186 | 4 | 139 | -0.20 |
| CP465 | Variations in P Tags | 19 | 27.80 | 50 | 0 | 50 | 35 | 45 | 4 | 9 | 42 | 44 | 2 | 47 | -0.20 |
| CPXR018 | Variations in Nav Tags | 16 | 13.40 | 44 | 0 | 1 | 8 | 1 | 0 | 44 | 41 | 13 | 0 | 26 | -0.20 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.90 | 2 | 1 | 1 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 2 | -0.19 |
| CPXR24 | Number of P Tags | 21 | 46.90 | 102 | 0 | 85 | 62 | 102 | 2 | 52 | 41 | 53 | 21 | 51 | -0.19 |
| CP340 | Has Schema Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CPX003 | Variations in Main Tags | 0 | 46.20 | 132 | 0 | 0 | 125 | 78 | 0 | 0 | 132 | 24 | 1 | 102 | -0.19 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.18 |
| CP470 | Variations in the HTML Tag | 48 | 167.40 | 427 | 88 | 83 | 137 | 87 | 427 | 288 | 235 | 186 | 4 | 139 | -0.18 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.80 | 6 | 1 | 2 | 4 | 1 | 0 | 0 | 1 | 6 | 0 | 3 | -0.18 |
| CP451 | Number of US Phone Numbers | 4 | 3.60 | 17 | 1 | 1 | 5 | 0 | 2 | 1 | 17 | 4 | 1 | 4 | -0.18 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.18 |
| CP125 | Variations making whole A Tags | 1 | 0.80 | 3 | 0 | 2 | 0 | 0 | 0 | 0 | 3 | 1 | 0 | 2 | -0.17 |
| CPXR004 | Number of H1 Tags | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP137 | Variations in the Canonical URL | 2 | 2.20 | 4 | 3 | 4 | 3 | 0 | 3 | 3 | 0 | 2 | 0 | 4 | -0.17 |
| CP481a | Word Count in Title Tag | 13 | 11.00 | 19 | 19 | 10 | 9 | 11 | 10 | 10 | 11 | 12 | 8 | 10 | -0.17 |
| CP479 | Title Has Sales Words | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.17 |
| CP479ii | Title Has Sentiment Words | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.17 |
| CP455 | Number of YouTube Embeds | 0 | 1.10 | 6 | 1 | 0 | 4 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | -0.16 |
| CP152 | Variations in H1 Tags | 2 | 1.30 | 2 | 1 | 0 | 0 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | -0.16 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.16 |
| CP383 | Variations in Meta OpenGraph Description | 1 | 1.60 | 4 | 1 | 0 | 2 | 2 | 0 | 0 | 3 | 4 | 1 | 3 | -0.16 |
| CP372 | I Tag Exact Matches | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP141 | Variations in HTML Comments | 5 | 1.10 | 3 | 0 | 2 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | 3 | -0.16 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CP380 | Meta Description Length | 172 | 224.90 | 728 | 233 | 221 | 189 | 136 | 728 | 129 | 130 | 179 | 156 | 148 | -0.15 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.15 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.15 |
| CP324 | Has Schema Blog Posting | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP321 | Has Schema Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP325 | Has Schema Corporation | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP480 | Title Length | 85 | 66.10 | 119 | 119 | 55 | 59 | 70 | 55 | 58 | 59 | 61 | 59 | 66 | -0.14 |
| CP139 | Variations in Class Attributes | 0 | 0.90 | 4 | 3 | 0 | 2 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | -0.14 |
| CP356 | Variations in I Tags | 0 | 4.70 | 23 | 0 | 9 | 4 | 1 | 0 | 10 | 23 | 0 | 0 | 0 | -0.14 |
| CPXX888 | Number of HTML Tags | 259 | 890.20 | 2335 | 354 | 373 | 2066 | 336 | 869 | 2335 | 915 | 785 | 232 | 637 | -0.14 |
| CP465c | Variations in script Tags | 30 | 12.30 | 57 | 1 | 0 | 15 | 15 | 11 | 3 | 8 | 11 | 2 | 57 | -0.14 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.13 |
| CPXR003 | Number of Heading Tags | 7 | 21.40 | 41 | 4 | 28 | 41 | 21 | 1 | 22 | 37 | 35 | 11 | 14 | -0.13 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.50 | 2 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | -0.13 |
| ENT005 | Entities in H4 Tags | 0 | 1.90 | 7 | 0 | 6 | 7 | 1 | 0 | 0 | 2 | 2 | 1 | 0 | -0.13 |
| CP471 | Variations in Span Tags | 2 | 16.10 | 45 | 25 | 2 | 45 | 4 | 0 | 14 | 38 | 28 | 0 | 5 | -0.13 |
| CP332 | Has Schema Organization | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.12 |
| QS004 | Number of Questions In Headings | 0 | 0.90 | 3 | 0 | 0 | 1 | 1 | 0 | 0 | 3 | 1 | 0 | 3 | -0.12 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.12 |
| CP375 | Variations in LI Tags | 0 | 11.80 | 37 | 26 | 3 | 10 | 0 | 0 | 28 | 37 | 7 | 0 | 7 | -0.12 |
| CPXR015 | Variations in Figure Tags | 0 | 1.00 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | -0.12 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.12 |
| CP477 | Variations in Title Attributes | 1 | 4.10 | 15 | 0 | 0 | 4 | 2 | 0 | 0 | 15 | 14 | 0 | 6 | -0.12 |
| CP481b | Word Count in Meta Description Tag | 27 | 38.00 | 125 | 39 | 38 | 29 | 25 | 125 | 21 | 24 | 32 | 21 | 26 | -0.11 |
| CP489 | Variations in U Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP479c | Title Has Top | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.11 |
| CP452 | Number of Videos | 0 | 1.10 | 6 | 1 | 0 | 4 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | -0.11 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.11 |
| CP435 | Number of Links | 33 | 109.00 | 362 | 56 | 65 | 127 | 16 | 186 | 362 | 137 | 77 | 12 | 52 | -0.11 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP425 | Number of HTTPS Links | 30 | 106.20 | 357 | 56 | 65 | 127 | 16 | 178 | 357 | 133 | 74 | 4 | 52 | -0.11 |
| CP481 | Variations in Title Tag | 2 | 2.40 | 4 | 4 | 2 | 2 | 2 | 2 | 2 | 3 | 4 | 1 | 2 | -0.10 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 1 | -0.10 |
| CP228 | Has Meta Robots | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.10 |
| CP479a | Title Has Best | 1 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.10 |
| CP491 | Variations in Value Attributes | 0 | 0.50 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 2 | -0.10 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| CP130 | Variations in Article Tags | 22 | 23.30 | 93 | 0 | 60 | 8 | 0 | 0 | 0 | 93 | 18 | 0 | 54 | -0.09 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 1.80 | 4 | 4 | 0 | 2 | 2 | 0 | 0 | 3 | 4 | 1 | 2 | -0.09 |
| CP426 | Number of Images | 5 | 19.60 | 46 | 6 | 5 | 40 | 9 | 0 | 46 | 25 | 44 | 4 | 17 | -0.09 |
| CP124a | Variations in Absolute URLs | 20 | 28.80 | 73 | 11 | 12 | 31 | 18 | 1 | 8 | 73 | 65 | 0 | 69 | -0.09 |
| CP443 | Number of Rel Author Links | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 2 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| ENT002 | Entities in H1 Tags | 2 | 1.20 | 2 | 0 | 1 | 2 | 2 | 1 | 1 | 2 | 2 | 0 | 1 | -0.09 |
| CP173 | Variations in H4 Tags | 0 | 1.20 | 10 | 0 | 0 | 10 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.08 |
| CP472 | Variations making whole Span Tags | 0 | 0.70 | 4 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | -0.08 |
| CP427 | Number of Images with Alt Text | 3 | 15.50 | 46 | 5 | 5 | 28 | 9 | 0 | 46 | 20 | 41 | 1 | 0 | -0.08 |
| CP127 | Variations in A Tag HREFs | 18 | 47.50 | 198 | 39 | 9 | 14 | 5 | 81 | 198 | 53 | 31 | 0 | 45 | -0.08 |
| CP211 | Has Domain Phrase In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.08 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP225 | Has Meta Description | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CPX013 | Variations in Footer Tags | 0 | 2.50 | 7 | 0 | 7 | 3 | 6 | 0 | 0 | 7 | 2 | 0 | 0 | -0.07 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.07 |
| CP207 | Has Contact Page | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.07 |
| CP364 | Is OpenGraph Type Article | 1 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.06 |
| CP310 | Has OpenGraph Type | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.06 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CP389 | Variations in Name Attributes | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.04 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.40 | 2 | 0 | 1 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.04 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.20 | 10 | 0 | 0 | 10 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.04 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.04 |
| CP223 | Has Meta Author | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP133 | Variations in B Tags | 0 | 4.10 | 18 | 0 | 0 | 7 | 18 | 0 | 7 | 0 | 9 | 0 | 0 | -0.04 |
| CP355 | Variations in ID Attributes | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | -0.04 |
| CP418 | Number of Forms | 3 | 1.30 | 5 | 1 | 0 | 5 | 0 | 1 | 1 | 2 | 1 | 1 | 1 | -0.03 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.03 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.02 |
| CP213z | Has Form | 1 | 0.70 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CP313 | Has Privacy Policy | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | -0.01 |
| ENT004 | Entities in H3 Tags | 0 | 4.90 | 13 | 0 | 4 | 2 | 11 | 0 | 8 | 13 | 11 | 0 | 0 | -0.01 |
| CP169 | Variations in H3 Tags | 0 | 2.90 | 9 | 0 | 4 | 2 | 5 | 0 | 1 | 9 | 8 | 0 | 0 | -0.01 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.00 |
| CP428 | Number of Images without Alt Text | 2 | 4.10 | 17 | 1 | 0 | 12 | 0 | 0 | 0 | 5 | 3 | 3 | 17 | -0.00 |
| CP465z | Variations in Form Tags | 0 | 1.40 | 9 | 0 | 0 | 9 | 0 | 0 | 3 | 0 | 2 | 0 | 0 | -0.00 |
