This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Durham Seo #66 www.bbb.org
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.durham seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.durham 10, durham seo 10, seo 10, seo durham 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.durham 10, cat 10, company 10, menu 10, customer 10, blog 9, internet 9, search engines 9, map 9, north carolina 8, search engine optimization 8, industry 8, digital marketing 7, brand 7, client 7, competition 6, raleigh 6, solution 6, social media marketing 6, internet marketing 6, sem 6, pinterest 6, the internet 6, keyword 5, ppc 5, health 5, consultant 5, reputation management 4, research 4, niche 4, brands 4, pricing 4, web development 3, cdn 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 8, social media marketing 6, search engine marketing 4, learn more about 3, make sure that 3 Double Word LSIdoctype html 10, search engine 10, span class 10, div class 10, search engines 9, i class 9, ul class 9, img src 8, web design 8, item menu 8, li class 8, north carolina 8, engine optimization 8, seo services 8, body class 8, header class 8, social media 8, digital marketing 7, post_type menu 7, input type 7, page menu 7, online marketing 7, seo company 7, footer class 7, span style 6, nav class 6, div style 6, first page 6, children menu 6, we know 6, internet marketing 6, p style 6, h2 class 5, to work 5, website design 5, h3 class 5, to rank 5, h1 style 5, sure that 5, h4 class 5, to find 5, to content 4, business owner 4, local seo 4, 2 col 4, per click 4, h3 style 4, as well 4, link screen 4, noopener noreferrer 4, know how 4, more about 4, to see 4, it comes 4, h2 style 4, on type 4, to make 4, html class 4, how does 3, email marketing 3, so that 3, to web 3, privacy policy 3, to ensure 3, center center 3, seo durham 3, most important 3, button type 3, main menu 3, s search 3, to improve 3, jpg 400w 3, it takes 3, results page 3, be able 3, to start 3, jpg 800w 3, best seo 3, on page 3, button button 3, learn more 3Single Word LSIgoogle 10, left 10, website 10, act 10, post 10, rel 10, area 10, http 10, engine 10, ive 10, service 10, age 10, per 10, nav 10, top 10, too 10, col 10, body 10, new 10, read 10, alt 10, durham 10, try 10, amp 10, footer 10, media 10, row 10, let 10, pos 10, art 10, services 10, thing 10, results 10, pro 10, page 10, hidden 10, non 10, center 10, target 10, what 10, container 10, enter 10, item 10, style 10, log 10, web 10, more 10, width 10, earch 10, customer 10, bar 10, rank 10, sure 10, how 10, search 10, customers 10, seo 10, business 10, right 10, div 10, title 10, content 10, company 10, class 10, just 10, over 10, custom 10, home 10, form 10, very 10, https 10, text 10, doc 10, ptimization 10, man 10, menu 10, doctype 10, able 10, use 10, main 10, that 10, www 10, find 10, header 10, ngine 10, head 10, met 10, src 10, social 10, about 10, height 10, one 10, know 10, org 10, type 10, optimization 10, href 10, val 10, work 10, place 10, facebook 10, help 10, site 10, first 10, span 10, own 10, html 10, link 10, value 10, click 9, role 9, add 9, rev 9, ads 9, mobile 9, order 9, script 9, ever 9, other 9, local 9, esc 9, screen 9, net 9, border 9, real 9, design 9, lang 9, want 9, holder 9, call 9, marketing 9, align 9, view 9, late 9, name 9, full 9, button 9, not 9, way 9, manage 9, play 9, twitter 9, give 9, section 9, wrapper 9, his 9, day 9, market 9, most 9, ease 9, clear 9, also 9, icon 9, term 9, sites 9, contact 9, info 9, image 9, take 9, frame 9, back 9, load 9, action 9, don 9, map 9, url 9, off 9, box 9, 100 9, online 9, engines 9, they 9, old 9, sub 9, min 9, this 9, internet 9, every 9, none 9, review 9, word 9, north 9, agency 9, data 9, blog 9, tab 9, tag 9, here 9, img 9, size 8, object 8, linked 8, visibility 8, list 8, label 8, special 8, well 8, aria 8, even 8, product 8, traffic 8, today 8, professional 8, press 8, margin 8, png 8, 0px 8, iframe 8, through 8, color 8, import 8, show 8, description 8, start 8, put 8, widget 8, display 8, inner 8, important 8, jpg 8, temp 8, _blank 8, user 8, offer 8, fit 8, strong 8, see 8, set 8, down 8, some 8, blank 8, rate 8, publish 8, vert 8, template 8, 300 8, auto 8, serve 8, logo 8, carolina 8, true 8, make 8, cover 8, based 8, them 8, free 8, star 8, people 8, ranking 8, proper 8, placeholder 8, terms 8, gem 8, only 8, bottom 8, youtube 8, follow 8, upload 7, these 7, article 7, uploads 7, there 7, businesses 7, 400 7, heading 7, companies 7, input 7, default 7, does 7, where 7, last 7, submit 7, time 7, embed 7, lot 7, great 7, before 7, part 7, padding 7, increase 7, build 7, post_type 7, comes 7, client 7, digital 7, management 7, expert 7, navigation 7, status 7, clients 7, max 7, websites 7, high 7, rankings 7, entry 7, noscript 7, position 7, brand 7, current 7, key 7, started 7, open 7, 150 7, look 7, 8217 7, location 7, children 7, date 7, like 7, ready 7, without 6, raleigh 6, version 6, 800 6, much 6, providing 6, learn 6, pay 6, copyright 6, focus 6, number 6, understand 6, city 6, err 6, php 6, optimize 6, links 6, clearfix 6, effective 6, using 6, found 6, builder 6, source 6, develop 6, next 6, video 6, when 6, plan 6, provide 6, light 6, phone 6, care 6, small 6, fee 6, used 6, experience 6, visible 6, option 6, why 6, parent 6, prove 6, sem 6, column 6, partner 6, 700 6, which 6, needs 6, test 6, count 6, never 6, month 6, views 6, 2020 6, field 6, skip 6, reviews 6, background 6, best 6, sizes 6, then 6, quality 6, hentry 6, long 6, into 6, email 6, many 6, experts 6, wordpress 6, project 6, reputation 6, allow 6, update 6, icons 6, competition 6, goal 6, var 6, lose 6, toggle 6, sales 6, ground 6, really 6, via 5, themes 5, xml 5, allowfullscreen 5, parallax 5, 1000 5, close 5, consultant 5, information 5, reader 5, others 5, check 5, users 5, 600 5, success 5, searching 5, medium 5, live 5, perform 5, better 5, 30px 5, srcset 5, improve 5, were 5, uniq 5, roi 5, fullwidth 5, working 5, strategy 5, element 5, circle 5, items 5, two 5, pot 5, ppc 5, team 5, slider 5, had 5, 039 5, things 5, keyword 5, might 5, news 5, required 5, slide 5, consultation 5, grid 5, char 5, major 5, group 5, format 5, done 5, square 5, keep 5, point 5, ltr 5, bring 5, active 5, looking 5, did 5, font 5, branding 5, graph 5, getting 5, 20px 5, hover 5, false 5, 2019 5, helping 5, being 5, fullscreen 5, begin 5, products 5, file 5, table 5, second 5, stands 5, edge 5, feed 5, competitor 5, meta 5, unique 5, boost 5, access 5, solutions 5, once 5, support 5, organic 5, wide 5, layout 5, money 5, step 5, presence 5, development 5, visitors 5, responsive 5, year 4, don't 4, properly 4, would 4, investment 4, achieve 4, same 4, after 4, fast 4, powered 4, dominate 4, helped 4, technical 4, tme 4, years 4, similar 4, hundred 4, 'https 4, question 4, 300w 4, mode 4, pages 4, sitemap 4, always 4, less 4, monthly 4, hiring 4, rows 4, 220 4, forms 4, advertising 4, api 4, state 4, pace 4, mount 4, dropdown 4, each 4, styles 4, recommend 4, 250 4, pop 4, 255 4, takes 4, such 4, watch 4, research 4, white 4, 038 4, those 4, textwidget 4, offers 4, significant 4, updated 4, paid 4, short 4, window 4, pricing 4, three 4, fas 4, images 4, creative 4, sticky 4, niche 4, valuable 4, gain 4, premium 4, friendly 4, hit 4, few 4, both 4, job 4, webkit 4, percent 4, move 4, amount 4, process 4, say 4, enough 4, simply 4, campaigns 4, competitive 4, drive 4, national 4, sep 4, words 4, testimonials 4, meet 4, answer 4, questions 4, searches 4, optimized 4, conversion 4, owner 4, 5px 4, big 4, select 4, large 4, become 4, _self 4, break 4, could 4, change 4, hide 4, report 4, complete 4, return 4, posts 4, ffffff 4, different 4, level 4, author 4, establish 4, relevant 4, focused 4, repeat 4, 1px 4, 111 4, competitors 4, secondary 4, fade 4, 60px 4, svg 4, makes 4, actually 4, single 4, hill 4, available 4, 000000 4, ensure 4, maps 4, query 4, widget_text 4, campaign 4, 100vw 4, higher 4, noreferrer 4, privacy 4, frameborder 4, they're 4, reach 4, beyond 4, price 4, noopener 4, natural 4, scroll 4, columns 4, across 4, established 4, voice 4, space 4, person 4, techniques 4, network 4, security 4, track 4, performance 4, building 3, because 3, audience 3, excellent 3, placement 3, targeted 3, policy 3, 10px 3, thank 3, standard 3, keywords 3, good 3, leave 3, implement 3, often 3, 1024 3, alignment 3, trust 3, expanded 3, accomplish 3, provider 3, 611 3, provides 3, you're 3, directories 3, family 3, scrolling 3, flow 3, period 3, handle 3, 640 3, valid 3, 650 3, disable 3, anchor 3, arrow 3, rating 3, whether 3, including 3, already 3, below 3, basic 3, around 3, 215 3, attr 3, specific 3, application 3, breadcrumb 3, 50px 3, csv 3, 'margin 3, optimizing 3, cache 3, consulting 3, plugin 3, duplicate 3, fields 3, pagination 3, effort 3, yes 3, shadow 3, happy 3, webpage 3, having 3, 1500 3, card 3, pane 3, 800px 3, 150w 3, 'text 3, earned 3, potential 3, package 3, 1_2 3, it's 3, highlight 3, inline 3, third 3, snippet 3, bad 3, plugins 3, tooltip 3, honest 3, knowledge 3, past 3, chapel 3, easy 3, trying 3, relative 3, schema 3, proven 3, panel 3, founder 3, compete 3, modal 3, static 3, autoplay 3, helps 3, notice 3, alignright 3, clicks 3, articles 3, index 3, odd 3, everything 3, can't 3, knows 3, affordable 3, may 3, 4000 3, forward 3, constant 3, 550 3, 799 3, months 3, separator 3, code 3, alignleft 3, ranked 3, 400w 3, hear 3, highly 3, determine 3, structure 3, 101 3, animate 3, 599 3, above 3, recent 3, goals 3, edit 3, necessary 3, strategies 3, 8211 3, buy 3, 8220 3, 160 3, doing 3, that's 3, popup 3, 150x150 3, reliable 3, decoration 3, 800w 3, flat 3, should 3, create 3, offset 3, goes 3, gif 3, scale 3, platform 3, targeting 3 |
| Factor ID | Factor Name | #66 bbb.org | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 8 | 27.20 | 40 | 23 | 26 | 15 | 22 | 40 | 31 | 40 | 27 | 21 | 27 | -0.51 |
| CP470a | Exact Match in the HTML Tag | 4 | 5.40 | 13 | 9 | 4 | 5 | 4 | 2 | 10 | 3 | 1 | 13 | 3 | -0.50 |
| CP469 | Variations in Sentences | 0 | 17.40 | 38 | 37 | 13 | 5 | 10 | 7 | 14 | 27 | 18 | 38 | 5 | -0.49 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 1.30 | 2 | 1 | 2 | 1 | 2 | 1 | 1 | 1 | 2 | 1 | 1 | -0.48 |
| CP484 | Leading Variations in Title Tag | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.47 |
| CP134a | Exact Match in Body Tag | 6 | 6.80 | 16 | 0 | 5 | 5 | 9 | 4 | 14 | 11 | 1 | 16 | 3 | -0.41 |
| CP150a | Exact Match in H1 Tags | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.38 |
| ENT018 | Entities in Sentences | 0 | 77.50 | 204 | 83 | 76 | 23 | 41 | 204 | 84 | 84 | 69 | 68 | 43 | -0.38 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | -0.38 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | -0.37 |
| QS004 | Number of Questions In Headings | 0 | 3.10 | 11 | 2 | 2 | 0 | 2 | 0 | 4 | 11 | 2 | 8 | 0 | -0.37 |
| CP465 | Variations in P Tags | 0 | 28.20 | 55 | 54 | 22 | 9 | 12 | 13 | 35 | 50 | 22 | 55 | 10 | -0.37 |
| CP468 | Number of Sentences | 0 | 39.50 | 81 | 57 | 23 | 7 | 23 | 27 | 53 | 81 | 43 | 65 | 16 | -0.37 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.36 |
| QS003 | Number of Questions | 0 | 5.30 | 14 | 2 | 5 | 0 | 7 | 1 | 10 | 14 | 6 | 6 | 2 | -0.35 |
| CP469a | Exact Match in Sentences | 0 | 1.60 | 6 | 3 | 1 | 0 | 3 | 0 | 2 | 0 | 0 | 6 | 1 | -0.34 |
| QS012 | Headings Has Question | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | -0.34 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.90 | 4 | 1 | 1 | 3 | 1 | 1 | 1 | 4 | 2 | 1 | 4 | -0.34 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 2.40 | 5 | 1 | 1 | 4 | 1 | 1 | 2 | 4 | 5 | 1 | 4 | -0.34 |
| CP228 | Has Meta Robots | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.32 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.31 |
| CP153 | Variations in H1 and H2 Tags | 0 | 4.00 | 12 | 3 | 2 | 3 | 4 | 3 | 1 | 12 | 6 | 1 | 5 | -0.31 |
| CP165 | Variations in H2 Tags | 4 | 1.80 | 3 | 1 | 2 | 2 | 1 | 1 | 2 | 2 | 3 | 3 | 1 | -0.31 |
| CP233 | Has Meta Twitter Site | 0 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | -0.31 |
| QS005 | Number of Questions In H1 Tags | 0 | 1.30 | 8 | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 1 | 8 | 0 | -0.31 |
| CP465c | Variations in script Tags | 26 | 11.30 | 28 | 28 | 22 | 0 | 22 | 2 | 16 | 0 | 13 | 4 | 6 | -0.30 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.30 |
| CP126 | Exact Match making whole A Tags | 0 | 0.50 | 2 | 1 | 0 | 2 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.30 |
| CPXR018 | Variations in Nav Tags | 0 | 9.90 | 30 | 0 | 9 | 10 | 30 | 6 | 1 | 11 | 22 | 10 | 0 | -0.29 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.29 |
| CP483a | Exact Match in the Title Tag | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | -0.29 |
| CP467 | Variations in Section Tags | 0 | 24.30 | 74 | 65 | 8 | 0 | 11 | 43 | 1 | 74 | 41 | 0 | 0 | -0.29 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 7.30 | 33 | 6 | 4 | 3 | 4 | 7 | 4 | 33 | 6 | 1 | 5 | -0.29 |
| CP161 | Variations in H1-H6 Tags | 0 | 8.00 | 33 | 6 | 5 | 4 | 4 | 7 | 6 | 33 | 9 | 1 | 5 | -0.29 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.90 | 6 | 1 | 1 | 0 | 0 | 0 | 1 | 6 | 0 | 0 | 0 | -0.28 |
| CP128 | Variations in Alt Attributes | 0 | 4.70 | 11 | 10 | 4 | 1 | 0 | 8 | 2 | 11 | 4 | 7 | 0 | -0.27 |
| CPXR24 | Number of P Tags | 0 | 30.10 | 58 | 21 | 26 | 12 | 14 | 46 | 35 | 58 | 26 | 47 | 16 | -0.27 |
| ENT003 | Entities in H2 Tags | 0 | 3.00 | 10 | 1 | 2 | 0 | 3 | 1 | 0 | 5 | 8 | 0 | 10 | -0.27 |
| CP473 | Variations in Strong Tags | 0 | 2.30 | 15 | 3 | 0 | 0 | 1 | 0 | 15 | 0 | 3 | 1 | 0 | -0.26 |
| CP137 | Variations in the Canonical URL | 0 | 1.40 | 2 | 2 | 2 | 1 | 2 | 2 | 1 | 0 | 2 | 0 | 2 | -0.26 |
| CP492 | Word Count | 17 | 1226.30 | 2356 | 1667 | 858 | 679 | 530 | 2293 | 1038 | 2356 | 1028 | 1276 | 538 | -0.26 |
| CPXR004 | Number of H1 Tags | 0 | 4.70 | 20 | 2 | 1 | 1 | 1 | 1 | 11 | 5 | 4 | 20 | 1 | -0.26 |
| CP492b | Unabridged Word Count | 18 | 1500.20 | 2840 | 2182 | 1051 | 784 | 643 | 2840 | 1229 | 2837 | 1230 | 1584 | 622 | -0.26 |
| CP364 | Is OpenGraph Type Article | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | -0.25 |
| ENT002 | Entities in H1 Tags | 0 | 2.60 | 8 | 1 | 6 | 1 | 2 | 1 | 0 | 3 | 1 | 8 | 3 | -0.24 |
| ENT001 | Entities in HTML Tag | 34 | 325.60 | 568 | 333 | 564 | 452 | 173 | 568 | 221 | 141 | 286 | 156 | 362 | -0.24 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.24 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.24 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.24 |
| CPX010 | Variations in Div Tags | 18 | 75.50 | 162 | 162 | 28 | 31 | 36 | 147 | 83 | 94 | 73 | 75 | 26 | -0.23 |
| CP126a | Exact Match in A Tags | 0 | 0.60 | 2 | 1 | 0 | 2 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.23 |
| CP470 | Variations in the HTML Tag | 18 | 90.60 | 183 | 183 | 71 | 35 | 54 | 167 | 90 | 119 | 84 | 77 | 26 | -0.22 |
| CP465z | Variations in Form Tags | 0 | 1.10 | 4 | 0 | 2 | 1 | 2 | 2 | 0 | 0 | 0 | 0 | 4 | -0.22 |
| CP125 | Variations making whole A Tags | 0 | 1.00 | 2 | 2 | 0 | 2 | 2 | 1 | 1 | 1 | 1 | 0 | 0 | -0.22 |
| ENT005 | Entities in H4 Tags | 0 | 1.20 | 5 | 1 | 3 | 0 | 0 | 0 | 2 | 0 | 5 | 1 | 0 | -0.22 |
| CP130 | Variations in Article Tags | 0 | 17.00 | 56 | 0 | 24 | 12 | 14 | 0 | 47 | 2 | 0 | 56 | 15 | -0.22 |
| ENT009 | Entities in Title Tag | 0 | 2.70 | 4 | 3 | 3 | 2 | 3 | 2 | 3 | 1 | 3 | 3 | 4 | -0.21 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.21 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.80 | 5 | 0 | 0 | 0 | 2 | 0 | 0 | 5 | 1 | 0 | 0 | -0.21 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 | 0 | 0 | -0.21 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.21 |
| CP479c | Title Has Top | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP132 | Variations in Blockquote Tags | 0 | 1.20 | 12 | 0 | 0 | 0 | 0 | 12 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.50 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 3 | 0 | 0 | -0.20 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.40 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.20 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.70 | 3 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 3 | -0.20 |
| CP443 | Number of Rel Author Links | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP134 | Variations in Body Tag | 18 | 72.00 | 164 | 0 | 71 | 35 | 54 | 164 | 90 | 119 | 84 | 77 | 26 | -0.19 |
| CP223 | Has Meta Author | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| ENT012 | Has Entities in H1 Tags | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CP352 | Has YouTube Embed | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.19 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | -0.18 |
| CP455 | Number of YouTube Embeds | 3 | 0.70 | 2 | 2 | 2 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.18 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| ENT004 | Entities in H3 Tags | 0 | 4.90 | 29 | 3 | 5 | 0 | 0 | 8 | 4 | 29 | 0 | 0 | 0 | -0.17 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.17 |
| CP447 | Number of Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CP375 | Variations in LI Tags | 0 | 8.40 | 23 | 4 | 8 | 5 | 9 | 23 | 0 | 17 | 14 | 2 | 2 | -0.17 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CPXR003 | Number of Heading Tags | 0 | 22.50 | 78 | 16 | 8 | 7 | 4 | 22 | 29 | 78 | 29 | 24 | 8 | -0.17 |
| ENT010 | Title Tag Has Entities | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| CP184 | Leading Variations in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP479 | Title Has Sales Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP479ii | Title Has Sentiment Words | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP451 | Number of US Phone Numbers | 4 | 4.60 | 14 | 2 | 7 | 5 | 4 | 1 | 3 | 0 | 14 | 1 | 9 | -0.16 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| CP173 | Variations in H4 Tags | 0 | 0.60 | 3 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | 3 | 0 | 0 | -0.16 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPX013 | Variations in Footer Tags | 0 | 8.20 | 50 | 50 | 2 | 2 | 18 | 0 | 0 | 10 | 0 | 0 | 0 | -0.16 |
| CP318 | Has RSS Link | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.15 |
| CPXX888 | Number of HTML Tags | 205 | 773.50 | 2181 | 718 | 464 | 330 | 208 | 2181 | 618 | 1747 | 685 | 175 | 609 | -0.15 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.70 | 3 | 0 | 1 | 1 | 0 | 0 | 2 | 0 | 3 | 0 | 0 | -0.15 |
| CP124a | Variations in Absolute URLs | 4 | 24.40 | 104 | 104 | 26 | 14 | 25 | 8 | 32 | 1 | 20 | 11 | 3 | -0.15 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP204 | Has Canonical URL | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.15 |
| CP149 | Variations making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP471 | Variations in Span Tags | 0 | 15.40 | 79 | 25 | 17 | 1 | 0 | 4 | 18 | 79 | 6 | 0 | 4 | -0.14 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.14 |
| CP230 | Has Meta Twitter Cards | 0 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.14 |
| CP348 | Has Video | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.14 |
| CP310 | Has OpenGraph Type | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.14 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.14 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.13 |
| CPX003 | Variations in Main Tags | 0 | 27.90 | 123 | 123 | 53 | 22 | 14 | 0 | 0 | 0 | 0 | 67 | 0 | -0.13 |
| CP133 | Variations in B Tags | 0 | 1.70 | 10 | 2 | 0 | 0 | 0 | 10 | 0 | 0 | 0 | 5 | 0 | -0.13 |
| CP224 | Has Meta Charset | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP452 | Number of Videos | 3 | 0.70 | 2 | 2 | 2 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.12 |
| ENT007 | Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.40 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CP169 | Variations in H3 Tags | 0 | 3.30 | 21 | 3 | 2 | 0 | 0 | 4 | 3 | 21 | 0 | 0 | 0 | -0.12 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.12 |
| CP152 | Variations in H1 Tags | 1 | 1.30 | 3 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | -0.12 |
| CP231 | Has Meta Twitter Description | 0 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | -0.12 |
| CP129 | Variations in A Tags | 0 | 13.10 | 32 | 11 | 22 | 8 | 11 | 32 | 18 | 9 | 13 | 3 | 4 | -0.11 |
| CP427 | Number of Images with Alt Text | 0 | 17.50 | 48 | 40 | 10 | 1 | 0 | 48 | 2 | 28 | 8 | 8 | 30 | -0.11 |
| CP234 | Has Meta Twitter Content | 0 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.11 |
| CP376 | Variations making whole LI Tags | 0 | 0.70 | 2 | 2 | 0 | 2 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CP185 | Variations in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.10 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.10 |
| CP425 | Number of HTTPS Links | 11 | 85.00 | 301 | 65 | 92 | 99 | 35 | 301 | 79 | 58 | 74 | 2 | 45 | -0.09 |
| CP142 | Variations in Em Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.60 | 4 | 1 | 2 | 4 | 3 | 0 | 3 | 2 | 0 | 1 | 0 | -0.09 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.08 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP213 | Has FavIcon | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | -0.08 |
| CP203 | Has Apple Touch Icon | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.08 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.00 | 3 | 1 | 2 | 0 | 3 | 0 | 3 | 0 | 0 | 1 | 0 | -0.07 |
| CP208 | Has Copyright | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.07 |
| CP141 | Variations in HTML Comments | 0 | 1.50 | 3 | 0 | 0 | 3 | 3 | 0 | 0 | 0 | 3 | 3 | 3 | -0.07 |
| CP127 | Variations in A Tag HREFs | 0 | 19.20 | 101 | 10 | 8 | 13 | 22 | 101 | 12 | 5 | 8 | 10 | 3 | -0.07 |
| CP426 | Number of Images | 0 | 20.30 | 51 | 51 | 16 | 5 | 0 | 48 | 3 | 28 | 8 | 8 | 36 | -0.07 |
| CP355 | Variations in ID Attributes | 0 | 1.10 | 10 | 0 | 0 | 0 | 0 | 1 | 0 | 10 | 0 | 0 | 0 | -0.07 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 1 | 1 | 2 | 0 | 0 | 0 | -0.06 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.06 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.06 |
| CP381 | Variations in Meta Descriptions | 0 | 1.70 | 4 | 1 | 0 | 4 | 3 | 3 | 3 | 2 | 0 | 1 | 0 | -0.06 |
| CP472 | Variations making whole Span Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.06 |
| CP343 | Has Schema Web Page | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP477 | Variations in Title Attributes | 2 | 2.10 | 8 | 1 | 1 | 0 | 2 | 0 | 6 | 0 | 8 | 1 | 2 | -0.04 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.30 | 4 | 1 | 0 | 4 | 4 | 4 | 4 | 3 | 0 | 3 | 0 | -0.04 |
| CP202 | Has Amp Link Tag | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP365 | Is or Has AMP | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP139 | Variations in Class Attributes | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP435 | Number of Links | 11 | 88.40 | 310 | 71 | 92 | 99 | 35 | 310 | 79 | 60 | 75 | 16 | 47 | -0.02 |
| CP213z | Has Form | 0 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.01 |
| CP319 | Has Schema Markup | 0 | 0.60 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | -0.01 |
| CP491 | Variations in Value Attributes | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
