This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Detroit Seo #47 enleaf.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.detroit seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.detroit 10, seo 10, detroit seo 8, seo detroit 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.search engine 10, search engine optimization 10, http 10, clients 10, company 10, detroit 10, expert 9, ott 9, internet 9, customer 9, blog 8, search engines 8, internet marketing 8, research 7, keyword 7, social media 7, competition 6, advertising 6, social media marketing 6, budget 6, knowledge 6, online marketing 6, consultant 6, digital marketing 5, keywords 5, reputation management 5, search engine marketing 5, ppc 5, michigan 5, wordpress 4, metro detroit 4, brands 4, web development 3, email marketing 3, contract 3, youtube 3, content marketing 3, pricing 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, detroit seo expert 5, detroit seo company 3, detroit seo service 3 Double Word LSIsearch engine 10, engine optimization 10, seo service 9, to make 9, detroit seo 8, web design 7, not only 7, privacy policy 7, seo expert 7, social media 7, seo agency 7, to help 7, to find 6, local seo 6, to rank 5, to work 5, to ensure 4, to search 4, companies that 4, seo experts 4, t know 4, on google 4, pay per 4, as google 3, we take 3, marketing strategy 3, service providers 3Single Word LSIabout 10, rank 10, they 10, google 10, how 10, search 10, detroit 10, seo 10, website 10, business 10, services 10, right 10, partner 10, ads 10, name 10, know 10, page 10, content 10, not 10, engine 10, rate 10, now 10, company 10, over 10, home 10, form 10, service 10, time 10, very 10, optimization 10, per 10, order 10, work 10, even 10, other 10, clients 10, top 10, web 10, place 10, agency 10, more 10, help 10, use 10, rating 10, that 10, find 10, only 10, traffic 10, new 10, here 10, part 10, roi 10, companies 9, using 9, them 9, 000 9, term 9, free 9, set 9, marketing 9, ranking 9, through 9, this 9, its 9, take 9, internet 9, back 9, privacy 9, end 9, every 9, mobile 9, target 9, what 9, expert 9, when 9, number 9, businesses 9, side 9, lead 9, sign 9, high 9, design 9, value 9, make 9, online 9, user 9, customer 9, inform 8, bad 8, prove 8, long 8, into 8, customers 8, policy 8, people 8, good 8, pay 8, develop 8, success 8, update 8, video 8, just 8, start 8, perform 8, way 8, goal 8, come 8, phone 8, don 8, local 8, everything 8, date 8, serve 8, like 8, position 8, media 8, profit 8, social 8, also 8, increase 8, build 8, strategy 8, brand 7, goals 7, click 7, proven 7, found 7, does 7, email 7, experts 7, source 7, area 7, visibility 7, next 7, well 7, short 7, light 7, change 7, experience 7, since 7, why 7, specific 7, responsive 7, year 6, firm 6, addition 6, then 6, placement 6, achieve 6, many 6, budget 6, higher 6, some 6, sources 6, changes 6, successful 6, agencies 6, special 6, 2019 6, competition 6, years 6, presence 6, plan 6, should 6, group 6, important 6, move 6, account 6, bring 5, cover 5, competitors 5, where 5, popular 5, strategies 5, days 5, information 5, keywords 5, project 5, continue 5, ensure 5, fields 5, speed 5, factor 5, better 5, reach 5, algorithm 5, become 5, city 5, tools 5, within 5, positive 5, specialize 5, constantly 5, second 5, reviews 5, always 5, both 5, professionals 5, working 5, process 5, gets 5, factors 5, half 4, based 4, easy 4, access 4, after 4, testimonials 4, increasing 4, invest 4, run 4, generate 4, never 4, overall 4, away 4, notice 4, multiple 4, happy 4, entire 4, navigation 4, far 4, regular 4, powerful 4, friendly 4, potential 4, send 4, point 4, times 4, attention 4, depend 3, devices 3, investment 3, analysis 3, quality 3, planning 3, mission 3, targeted 3, latest 3, started 3, such 3, fast 3, meet 3, answer 3, did 3, standard 3, reports 3, which 3, money 3, leader 3, loading 3, methods 3, course 3, discovery 3, return 3, beat 3, already 3, includes 3, monthly 3, youtube 3, implementation 3, groups 3, third 3, 345 3, mean 3, providers 3 |
| Factor ID | Factor Name | #47 enleaf.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 19 | 26.80 | 38 | 33 | 34 | 32 | 16 | 17 | 17 | 38 | 34 | 25 | 22 | -0.27 |
| CP469 | Variations in Sentences | 4 | 17.30 | 40 | 29 | 1 | 15 | 7 | 14 | 12 | 14 | 38 | 3 | 40 | -0.25 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CP468 | Number of Sentences | 17 | 52.50 | 94 | 61 | 28 | 59 | 35 | 45 | 33 | 41 | 94 | 86 | 43 | -0.23 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| ENT018 | Entities in Sentences | 60 | 136.50 | 310 | 145 | 310 | 79 | 127 | 37 | 39 | 249 | 128 | 170 | 81 | -0.22 |
| CP473 | Variations in Strong Tags | 0 | 3.20 | 8 | 0 | 0 | 3 | 8 | 0 | 1 | 5 | 4 | 5 | 6 | -0.22 |
| CP128 | Variations in Alt Attributes | 0 | 3.90 | 15 | 0 | 0 | 3 | 3 | 0 | 5 | 15 | 1 | 2 | 10 | -0.21 |
| CP465 | Variations in P Tags | 11 | 22.20 | 61 | 5 | 3 | 23 | 23 | 21 | 14 | 22 | 61 | 0 | 50 | -0.21 |
| ENT003 | Entities in H2 Tags | 0 | 6.40 | 40 | 0 | 1 | 12 | 3 | 1 | 3 | 40 | 3 | 0 | 1 | -0.21 |
| ENT001 | Entities in HTML Tag | 114 | 302.20 | 688 | 622 | 688 | 150 | 192 | 112 | 81 | 413 | 337 | 230 | 197 | -0.20 |
| CP474 | Variations making whole Strong Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP126a | Exact Match in A Tags | 0 | 6.00 | 48 | 0 | 0 | 48 | 4 | 0 | 2 | 0 | 1 | 5 | 0 | -0.20 |
| CP469a | Exact Match in Sentences | 2 | 1.50 | 5 | 0 | 0 | 2 | 3 | 5 | 1 | 0 | 1 | 0 | 3 | -0.20 |
| CP443 | Number of Rel Author Links | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.19 |
| CP470 | Variations in the HTML Tag | 39 | 142.80 | 438 | 438 | 231 | 52 | 43 | 78 | 47 | 160 | 107 | 45 | 227 | -0.19 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CPX010 | Variations in Div Tags | 30 | 99.00 | 218 | 176 | 218 | 47 | 43 | 60 | 45 | 145 | 46 | 41 | 169 | -0.18 |
| CP153 | Variations in H1 and H2 Tags | 1 | 4.20 | 17 | 2 | 3 | 2 | 4 | 1 | 3 | 17 | 5 | 0 | 5 | -0.18 |
| CP492b | Unabridged Word Count | 659 | 1813.50 | 3379 | 1457 | 3379 | 1751 | 1991 | 1092 | 925 | 1836 | 2248 | 2458 | 998 | -0.17 |
| CP492 | Word Count | 560 | 1497.20 | 2702 | 1190 | 2702 | 1413 | 1616 | 896 | 747 | 1642 | 1832 | 2084 | 850 | -0.17 |
| CPX003 | Variations in Main Tags | 0 | 29.70 | 153 | 0 | 0 | 0 | 35 | 49 | 0 | 0 | 60 | 0 | 153 | -0.17 |
| CP129 | Variations in A Tags | 9 | 27.10 | 76 | 76 | 57 | 5 | 4 | 15 | 7 | 62 | 23 | 16 | 6 | -0.17 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP165 | Variations in H2 Tags | 0 | 1.20 | 2 | 2 | 0 | 0 | 1 | 1 | 2 | 2 | 2 | 2 | 0 | -0.17 |
| CP333 | Has Schema Person | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP202 | Has Amp Link Tag | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP365 | Is or Has AMP | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP127 | Variations in A Tag HREFs | 9 | 41.50 | 150 | 78 | 150 | 12 | 0 | 35 | 2 | 41 | 19 | 19 | 59 | -0.16 |
| CP479g | Title Has Free | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.60 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 1 | 0 | 1 | 1 | -0.15 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CPXR004 | Number of H1 Tags | 1 | 1.30 | 4 | 1 | 1 | 1 | 1 | 4 | 1 | 1 | 1 | 0 | 2 | -0.15 |
| CP380 | Meta Description Length | 149 | 187.80 | 683 | 683 | 126 | 0 | 157 | 144 | 0 | 155 | 138 | 171 | 304 | -0.15 |
| CP320 | Has Schema Aggregate Rating | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.15 |
| CP142 | Variations in Em Tags | 0 | 1.20 | 5 | 0 | 1 | 0 | 5 | 0 | 2 | 0 | 0 | 0 | 4 | -0.14 |
| CP381 | Variations in Meta Descriptions | 4 | 2.00 | 5 | 5 | 2 | 0 | 3 | 1 | 0 | 1 | 2 | 3 | 3 | -0.14 |
| CPJLD203 | Has JSON-LD Place | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP426 | Number of Images | 20 | 18.40 | 48 | 0 | 46 | 43 | 3 | 4 | 10 | 48 | 8 | 10 | 12 | -0.14 |
| CP470a | Exact Match in the HTML Tag | 5 | 6.70 | 24 | 0 | 1 | 9 | 24 | 7 | 8 | 0 | 3 | 4 | 11 | -0.13 |
| ENT008 | Entities in Meta Description Tag | 4 | 3.40 | 8 | 8 | 4 | 0 | 4 | 2 | 0 | 4 | 3 | 4 | 5 | -0.13 |
| CPXR24 | Number of P Tags | 10 | 27.70 | 75 | 2 | 48 | 34 | 12 | 38 | 8 | 20 | 40 | 0 | 75 | -0.12 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.12 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.70 | 3 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 1 | 1 | 1 | -0.12 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.12 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.11 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.11 |
| CP425 | Number of HTTPS Links | 85 | 106.60 | 382 | 160 | 382 | 79 | 0 | 18 | 47 | 143 | 73 | 74 | 90 | -0.11 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.10 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP481b | Word Count in Meta Description Tag | 24 | 30.60 | 114 | 114 | 20 | 0 | 29 | 24 | 0 | 21 | 22 | 29 | 47 | -0.10 |
| CP481 | Variations in Title Tag | 4 | 1.80 | 3 | 2 | 2 | 1 | 3 | 1 | 2 | 2 | 2 | 2 | 1 | -0.10 |
| CP337 | Has Schema Rating | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP435 | Number of Links | 85 | 111.60 | 390 | 168 | 390 | 82 | 16 | 30 | 47 | 143 | 74 | 75 | 91 | -0.10 |
| QS003 | Number of Questions | 3 | 2.70 | 7 | 3 | 3 | 0 | 0 | 2 | 0 | 5 | 7 | 4 | 3 | -0.10 |
| ENT005 | Entities in H4 Tags | 0 | 2.60 | 22 | 0 | 0 | 3 | 0 | 0 | 0 | 22 | 1 | 0 | 0 | -0.10 |
| CP134 | Variations in Body Tag | 39 | 114.60 | 438 | 438 | 228 | 0 | 43 | 78 | 47 | 160 | 107 | 45 | 0 | -0.10 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP465c | Variations in script Tags | 13 | 10.50 | 57 | 29 | 2 | 1 | 1 | 4 | 0 | 9 | 2 | 0 | 57 | -0.09 |
| CP149 | Variations making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP132 | Variations in Blockquote Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| QS004 | Number of Questions In Headings | 1 | 0.70 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 2 | 2 | 0 | -0.09 |
| CP130 | Variations in Article Tags | 0 | 14.90 | 54 | 0 | 0 | 0 | 0 | 19 | 23 | 54 | 53 | 0 | 0 | -0.08 |
| CP427 | Number of Images with Alt Text | 18 | 16.50 | 47 | 0 | 46 | 38 | 3 | 0 | 6 | 47 | 5 | 10 | 10 | -0.08 |
| CP383 | Variations in Meta OpenGraph Description | 4 | 1.30 | 3 | 0 | 0 | 0 | 3 | 1 | 0 | 1 | 2 | 3 | 3 | -0.08 |
| CP152 | Variations in H1 Tags | 0 | 1.40 | 2 | 1 | 2 | 2 | 2 | 2 | 0 | 0 | 2 | 2 | 1 | -0.08 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.07 |
| CP133 | Variations in B Tags | 0 | 0.60 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| ENT009 | Entities in Title Tag | 3 | 2.60 | 5 | 1 | 2 | 2 | 4 | 2 | 3 | 5 | 1 | 4 | 2 | -0.07 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.07 |
| CPXX888 | Number of HTML Tags | 520 | 805.00 | 2604 | 754 | 2604 | 693 | 139 | 365 | 415 | 990 | 1108 | 593 | 389 | -0.07 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.07 |
| CP157 | Variations in H1, H2, and H3 Tags | 1 | 5.70 | 17 | 2 | 3 | 6 | 12 | 1 | 3 | 17 | 8 | 0 | 5 | -0.06 |
| CP338 | Has Schema Review | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP161 | Variations in H1-H6 Tags | 1 | 6.70 | 25 | 2 | 3 | 6 | 12 | 1 | 3 | 25 | 10 | 0 | 5 | -0.06 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.05 |
| QS006 | Number of Questions In H2 Tags | 1 | 0.50 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 2 | 0 | -0.05 |
| CP428 | Number of Images without Alt Text | 2 | 1.90 | 5 | 0 | 0 | 5 | 0 | 4 | 4 | 1 | 3 | 0 | 2 | -0.05 |
| CP139 | Variations in Class Attributes | 0 | 0.30 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP477 | Variations in Title Attributes | 0 | 1.40 | 11 | 0 | 0 | 0 | 2 | 0 | 1 | 11 | 0 | 0 | 0 | -0.05 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CP472 | Variations making whole Span Tags | 0 | 0.40 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 1 | -0.04 |
| CP345 | Has Terms of Service | 0 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | -0.04 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.00 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 2 | 0 | 0 | -0.04 |
| CP385 | Variations in Meta OpenGraph Content | 4 | 1.30 | 3 | 0 | 0 | 0 | 3 | 3 | 0 | 2 | 2 | 2 | 1 | -0.04 |
| CP467 | Variations in Section Tags | 11 | 16.60 | 60 | 0 | 60 | 0 | 35 | 13 | 0 | 0 | 0 | 0 | 58 | -0.04 |
| CP471 | Variations in Span Tags | 0 | 4.40 | 10 | 0 | 6 | 5 | 1 | 0 | 5 | 10 | 8 | 5 | 4 | -0.04 |
| CP332 | Has Schema Organization | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP313 | Has Privacy Policy | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.03 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.70 | 5 | 0 | 0 | 2 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP382 | Variations in Meta Keywords | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | -0.03 |
| QS012 | Headings Has Question | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.02 |
| CPX005 | Variations in Aside Tags | 0 | 2.00 | 15 | 0 | 0 | 0 | 0 | 0 | 2 | 15 | 3 | 0 | 0 | -0.02 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.40 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 2 | -0.02 |
| CP159a | Exact Match in H1-H6 Tags | 1 | 1.50 | 8 | 0 | 1 | 2 | 8 | 1 | 2 | 0 | 0 | 0 | 1 | -0.02 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.02 |
| CP330 | Has Schema Local Business | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.02 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP438 | Number of Meta Keywords | 1 | 1.30 | 4 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | -0.01 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| CP481a | Word Count in Title Tag | 9 | 7.40 | 11 | 9 | 9 | 3 | 11 | 3 | 7 | 8 | 8 | 6 | 10 | -0.01 |
| CP124a | Variations in Absolute URLs | 6 | 31.70 | 153 | 10 | 2 | 12 | 2 | 35 | 10 | 59 | 34 | 0 | 153 | -0.01 |
| CP227 | Has Meta Keywords | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.01 |
| ENT002 | Entities in H1 Tags | 2 | 2.10 | 5 | 1 | 1 | 0 | 5 | 2 | 4 | 3 | 3 | 0 | 2 | -0.01 |
| CP480 | Title Length | 71 | 50.30 | 69 | 52 | 55 | 19 | 69 | 18 | 54 | 62 | 65 | 41 | 68 | -0.01 |
| CP125 | Variations making whole A Tags | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.00 |
| CP355 | Variations in ID Attributes | 0 | 0.40 | 4 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.00 |
| CP207 | Has Contact Page | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.00 |
| CPXR002 | Number of HTML Comments | 1 | 40.40 | 325 | 43 | 0 | 0 | 1 | 0 | 1 | 325 | 28 | 6 | 0 | -0.00 |
| CPXR003 | Number of Heading Tags | 5 | 18.50 | 40 | 1 | 22 | 40 | 9 | 7 | 15 | 40 | 33 | 11 | 7 | -0.00 |
