This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Des Moines Seo #44 www.zagfirst.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.des moines seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.des 10, search engine optimization 10, moines 10, seo 10, des moines 10, des moines seo 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, search engine optimization 10, engine 10, cat 10, company 10, des moines 10, customer 10, expert 9, experience 9, blog 9, brand 9, iowa 9, search engines 8, client 8, research 7, internet 7, industry 7, linkedin 7, digital marketing 6, keyword 6, sem 6, social media 6, reputation management 5, social media marketing 5, chicago 5, knowledge 5, internet marketing 5, online marketing 5, consultant 5, keywords 4, speed 4, the web 4, marketing strategy 4, pinterest 4, alo 3, pay per click 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, des moines seo 8, grow your business 4, google tag manager 3, end google tag 3, default page page 3 Double Word LSIsearch engine 10, engine optimization 10, div class 10, des moines 10, doctype html 10, moines seo 8, img src 8, span class 8, to find 8, seo company 8, search engines 8, html lang 7, to help 7, body class 7, seo agency 7, img class 6, p class 6, to improve 6, custom menu 6, seo services 6, post_type menu 6, item menu 6, i class 6, social media 6, s search 5, nav class 5, more customers 5, to know 5, business owners 5, seo expert 5, iframe src 5, to work 4, engine results 4, end google 4, to use 4, google search 4, not only 4, seo experts 4, p style 4, we help 3, span style 3, first page 3, on top 3, we build 3, engine marketing 3, to see 3, local seo 3, google tag 3, privacy policy 3, link rel 3, is that 3, we use 3, to achieve 3, to take 3, s not 3, default page 3, tag manager 3, learn more 3Single Word LSIgoogle 10, result 10, website 10, aren 10, http 10, engine 10, service 10, per 10, script 10, top 10, moines 10, col 10, body 10, 201 10, footer 10, png 10, services 10, marketing 10, hat 10, results 10, page 10, hidden 10, non 10, button 10, now 10, center 10, target 10, container 10, enter 10, item 10, style 10, web 10, more 10, width 10, market 10, customer 10, des 10, rank 10, search 10, customers 10, seo 10, business 10, right 10, div 10, contact 10, image 10, content 10, company 10, class 10, custom 10, form 10, text 10, https 10, doctype 10, able 10, use 10, that 10, www 10, head 10, src 10, online 10, about 10, height 10, one 10, know 10, none 10, type 10, optimization 10, href 10, comp 10, work 10, help 10, site 10, span 10, data 10, html 10, tag 10, ver 10, line 10, link 10, tel 9, click 9, left 9, rel 9, area 9, end 9, businesses 9, nav 9, ever 9, local 9, traffic 9, alt 9, try 9, amp 9, row 9, app 9, iowa 9, name 9, not 9, what 9, put 9, provide 9, display 9, section 9, experience 9, build 9, trans 9, prove 9, how 9, back 9, title 9, load 9, over 9, home 9, expert 9, menu 9, main 9, find 9, logo 9, header 9, social 9, 100 9, them 9, min 9, star 9, ranking 9, this 9, agency 9, own 9, blog 9, bottom 9, img 9, size 8, turn 8, wrap 8, add 8, mobile 8, product 8, border 8, lang 8, 000 8, 0px 8, found 8, call 8, develop 8, full 8, way 8, twitter 8, inner 8, ease 8, why 8, jpg 8, _blank 8, increase 8, strong 8, set 8, needs 8, client 8, digital 8, served 8, url 8, auto 8, rankings 8, noscript 8, best 8, make 8, engines 8, they 8, free 8, face 8, experts 8, org 8, goal 8, facebook 8, lead 8, first 8, only 8, here 8, reserved 7, object 7, role 7, connect 7, visibility 7, article 7, block 7, aria 7, understand 7, rights 7, net 7, new 7, improve 7, media 7, margin 7, holder 7, team 7, source 7, research 7, last 7, color 7, description 7, time 7, phone 7, theme 7, format 7, user 7, drive 7, transparent 7, see 7, term 7, sites 7, graph 7, take 7, 973 7, just 7, 500 7, very 7, navigation 7, action 7, don 7, clients 7, world 7, stand 7, map 7, return 7, background 7, true 7, box 7, nation 7, firm 7, industry 7, key 7, manager 7, strategies 7, internet 7, desc 7, interest 7, every 7, base 7, event 7, sales 7, tab 7, ready 7, value 7, because 6, version 6, much 6, 824 6, 603 6, child 6, label 6, uploads 6, gtm 6, 400 6, city 6, screen 6, optimize 6, links 6, strategy 6, professional 6, input 6, does 6, iframe 6, through 6, align 6, view 6, white 6, keyword 6, next 6, when 6, give 6, gain 6, nth 6, small 6, wrapper 6, day 6, visible 6, effect 6, also 6, front 6, account 6, fit 6, post_type 6, grow 6, icon 6, hot 6, partner 6, which 6, searches 6, frame 6, false 6, 2019 6, index 6, deliver 6, products 6, max 6, 300 6, edge 6, high 6, 315 6, 324 6, code 6, quality 6, many 6, open 6, project 6, look 6, googletagmanager 6, organic 6, terms 6, presence 6, date 6, should 6, like 6, responsive 6, locations 6, owners 5, 808 5, achieve 5, after 5, learn 5, consultant 5, pay 5, 848 5, agencies 5, there 5, copyright 5, 897 5, 667 5, 200 5, 444 5, around 5, 212 5, today 5, working 5, css 5, element 5, want 5, 243 5, 002 5, circle 5, default 5, 015 5, takes 5, 281 5, news 5, required 5, 087 5, widget 5, 091 5, before 5, most 5, san 5, move 5, gets 5, offer 5, chicago 5, 916 5, knowledge 5, active 5, 706 5, font 5, questions 5, test 5, month 5, optimized 5, large 5, 768 5, 526 5, become 5, template 5, file 5, websites 5, complete 5, 552 5, 312 5, author 5, fill 5, 327 5, position 5, transform 5, 345 5, 111 5, fact 5, 130 5, long 5, svg 5, 140 5, 149 5, 156 5, solutions 5, 8217 5, support 5, privacy 5, competition 5, review 5, tools 5, create 5, gif 5, themes 4, xml 4, 800 4, 804 4, 806 4, targeted 4, 813 4, close 4, 823 4, keywords 4, 832 4, 834 4, making 4, 845 4, 851 4, 863 4, 628 4, 632 4, 637 4, 641 4, 644 4, 888 4, 646 4, 649 4, matter 4, 415 4, 658 4, industries 4, php 4, mode 4, clearfix 4, 208 4, 694 4, 215 4, 218 4, 461 4, 463 4, breadcrumb 4, 469 4, prev 4, expertise 4, 235 4, onclick 4, 241 4, 001 4, 003 4, 004 4, 005 4, 006 4, styles 4, must 4, nofollow 4, 495 4, 013 4, 498 4, 016 4, 018 4, 021 4, 265 4, 024 4, 266 4, partners 4, absolute 4, 038 4, 039 4, those 4, bold 4, 282 4, 043 4, video 4, 293 4, 051 4, updates 4, happy 4, lazyload 4, images 4, 088 4, light 4, consultation 4, los 4, quick 4, simple 4, fff 4, process 4, amount 4, inline 4, bring 4, 914 4, profile 4, looking 4, schema 4, proven 4, column 4, 700 4, 707 4, promise 4, 712 4, 954 4, 965 4, 725 4, 971 4, 976 4, 502 4, 503 4, 999 4, 758 4, 518 4, init 4, 767 4, 771 4, trigger 4, 781 4, 549 4, 555 4, 798 4, 314 4, 318 4, 322 4, 323 4, since 4, consumers 4, 101 4, 587 4, 104 4, 349 4, competitors 4, 116 4, 117 4, then 4, 360 4, 123 4, 127 4, meta 4, 134 4, itemscope 4, btn 4, started 4, 383 4, wordpress 4, 151 4, generate 4, ensure 4, maps 4, fits 4, 164 4, 165 4, drop 4, speed 4, again 4, itemtype 4, nbsp 4, var 4, scroll 4, include 4, core 4, youtube 4, would 3, solid 3, exposure 3, 802 3, 803 3, 805 3, 816 3, policy 3, fast 3, blue 3, 822 3, reports 3, powered 3, correct 3, 600 3, 842 3, authority 3, 602 3, 605 3, 606 3, production 3, choose 3, divider 3, 855 3, 614 3, hard 3, 618 3, 624 3, 867 3, 873 3, 877 3, 878 3, animation 3, 402 3, spot 3, 645 3, driven 3, cell 3, 652 3, 653 3, 654 3, 657 3, 'https 3, 662 3, 663 3, 668 3, 429 3, 674 3, 682 3, 441 3, 684 3, 443 3, 203 3, 688 3, 204 3, 446 3, 205 3, 206 3, monthly 3, 451 3, 693 3, 214 3, 456 3, 699 3, 223 3, 465 3, 227 3, reason 3, 233 3, 475 3, 476 3, cache 3, javascript 3, 482 3, 483 3, 247 3, 249 3, 007 3, 492 3, 494 3, 256 3, 264 3, 267 3, plugin 3, 268 3, 269 3, watch 3, 272 3, continue 3, overlay 3, might 3, weight 3, 042 3, 046 3, 289 3, 048 3, fixed 3, prospects 3, attract 3, itemprop 3, 291 3, 299 3, purchase 3, 062 3, 063 3, 066 3, 068 3, 073 3, 074 3, 076 3, 077 3, 079 3, options 3, case 3, having 3, 084 3, 085 3, sticky 3, card 3, organization 3, 'text 3, few 3, potential 3, square 3, lte 3, padding 3, banner 3, 902 3, 904 3, 905 3, plugins 3, path 3, fluid 3, 918 3, easy 3, 929 3, possible 3, transition 3, testimonials 3, 941 3, 943 3, 702 3, recommendations 3, 714 3, 719 3, static 3, 2000 3, never 3, 961 3, 721 3, 964 3, 722 3, 724 3, 968 3, little 3, related 3, 979 3, 738 3, notice 3, 2018 3, 983 3, 985 3, 505 3, 989 3, tablet 3, 751 3, 512 3, 997 3, 998 3, 521 3, 522 3, 766 3, 524 3, 525 3, 527 3, 531 3, 532 3, 533 3, could 3, 541 3, 545 3, 546 3, 548 3, posts 3, 313 3, 556 3, 565 3, 328 3, 573 3, 574 3, 334 3, 339 3, 581 3, 582 3, 584 3, 103 3, 346 3, 106 3, 107 3, 109 3, coming 3, rocket 3, 592 3, 595 3, 354 3, 112 3, 113 3, 597 3, 114 3, 118 3, stick 3, 122 3, 368 3, 132 3, fade 3, 138 3, 139 3, 8c0 3, 141 3, 142 3, single 3, appear 3, 146 3, buying 3, 154 3, 155 3, 157 3, 000000 3, query 3, 161 3, 163 3, 168 3, 170 3, 175 3, 176 3, throughout 3, 184 3, 185 3, 186 3, 187 3, money 3, 195 3, 198 3, 199 3, stylesheet 3, dark 3, depth 3, self 3, send 3, professionals 3, scale 3, network 3, aware 3, factors 3 |
| Factor ID | Factor Name | #44 zagfirst.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP134a | Exact Match in Body Tag | 26 | 6.70 | 15 | 1 | 8 | 0 | 3 | 4 | 8 | 5 | 10 | 15 | 13 | -0.42 |
| CP159a | Exact Match in H1-H6 Tags | 5 | 1.90 | 7 | 1 | 1 | 0 | 2 | 2 | 4 | 0 | 0 | 2 | 7 | -0.41 |
| CP150a | Exact Match in H1 Tags | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.39 |
| CP470a | Exact Match in the HTML Tag | 22 | 4.60 | 12 | 1 | 7 | 0 | 3 | 1 | 8 | 0 | 4 | 10 | 12 | -0.37 |
| CP469 | Variations in Sentences | 26 | 27.70 | 94 | 6 | 12 | 4 | 30 | 20 | 19 | 9 | 28 | 94 | 55 | -0.34 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | -0.32 |
| ENT000a | Number of Entities Used | 21 | 28.60 | 39 | 38 | 29 | 14 | 33 | 29 | 23 | 18 | 30 | 39 | 33 | -0.32 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.32 |
| CP469a | Exact Match in Sentences | 2 | 0.70 | 2 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | 2 | 0 | 2 | -0.28 |
| CP479c | Title Has Top | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.28 |
| CP483a | Exact Match in the Title Tag | 1 | 0.70 | 2 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 2 | -0.28 |
| CP152 | Variations in H1 Tags | 1 | 1.40 | 3 | 3 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| ENT005 | Entities in H4 Tags | 0 | 2.20 | 9 | 0 | 0 | 0 | 2 | 6 | 0 | 0 | 0 | 9 | 5 | -0.26 |
| CPXR004 | Number of H1 Tags | 2 | 1.90 | 8 | 1 | 1 | 8 | 1 | 4 | 1 | 0 | 1 | 1 | 1 | -0.26 |
| QS004 | Number of Questions In Headings | 0 | 1.80 | 6 | 0 | 2 | 1 | 4 | 2 | 6 | 2 | 0 | 1 | 0 | -0.25 |
| CP150a2 | Exact Match in H2 Tags | 4 | 0.80 | 3 | 1 | 0 | 0 | 1 | 1 | 3 | 0 | 0 | 1 | 1 | -0.25 |
| CP468 | Number of Sentences | 46 | 58.00 | 205 | 31 | 58 | 15 | 68 | 43 | 57 | 16 | 28 | 205 | 59 | -0.25 |
| QS012 | Headings Has Question | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.25 |
| ENT002 | Entities in H1 Tags | 2 | 1.30 | 3 | 1 | 3 | 2 | 1 | 1 | 1 | 0 | 1 | 2 | 1 | -0.25 |
| CP465 | Variations in P Tags | 43 | 35.60 | 125 | 15 | 24 | 6 | 45 | 24 | 34 | 18 | 0 | 125 | 65 | -0.25 |
| CP126a | Exact Match in A Tags | 4 | 0.70 | 3 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 0 | -0.23 |
| CP474 | Variations making whole Strong Tags | 3 | 0.30 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | -0.23 |
| CP137 | Variations in the Canonical URL | 4 | 2.10 | 3 | 3 | 2 | 0 | 3 | 3 | 1 | 3 | 3 | 3 | 0 | -0.23 |
| CP153 | Variations in H1 and H2 Tags | 18 | 4.00 | 11 | 3 | 1 | 1 | 5 | 7 | 11 | 3 | 2 | 2 | 5 | -0.23 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.22 |
| CPX013 | Variations in Footer Tags | 47 | 1.70 | 6 | 0 | 0 | 0 | 4 | 0 | 4 | 6 | 0 | 3 | 0 | -0.21 |
| CP473 | Variations in Strong Tags | 11 | 2.50 | 11 | 0 | 4 | 0 | 11 | 3 | 0 | 0 | 0 | 7 | 0 | -0.21 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP467 | Variations in Section Tags | 0 | 40.20 | 184 | 139 | 34 | 0 | 0 | 44 | 0 | 1 | 0 | 0 | 184 | -0.20 |
| CP381 | Variations in Meta Descriptions | 0 | 2.30 | 4 | 3 | 2 | 2 | 4 | 0 | 2 | 2 | 3 | 2 | 3 | -0.20 |
| CP484 | Leading Variations in Title Tag | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | -0.20 |
| CP161 | Variations in H1-H6 Tags | 24 | 7.70 | 21 | 5 | 3 | 1 | 21 | 10 | 13 | 3 | 2 | 2 | 17 | -0.20 |
| CP157 | Variations in H1, H2, and H3 Tags | 24 | 7.20 | 21 | 5 | 3 | 1 | 21 | 7 | 11 | 3 | 2 | 2 | 17 | -0.19 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| ENT018 | Entities in Sentences | 117 | 124.00 | 642 | 642 | 90 | 21 | 100 | 78 | 57 | 23 | 66 | 16 | 147 | -0.18 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.90 | 6 | 5 | 3 | 4 | 3 | 0 | 1 | 5 | 1 | 6 | 1 | -0.18 |
| CP364 | Is OpenGraph Type Article | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.18 |
| CP139 | Variations in Class Attributes | 0 | 1.20 | 4 | 4 | 0 | 1 | 0 | 0 | 1 | 3 | 0 | 0 | 3 | -0.18 |
| CP136 | Variations making whole B Tags | 0 | 1.00 | 10 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.17 |
| CP160 | Leading Variations in H1-H6 Tags | 11 | 1.70 | 5 | 1 | 1 | 1 | 3 | 5 | 2 | 0 | 0 | 0 | 4 | -0.17 |
| CPXR24 | Number of P Tags | 33 | 28.80 | 53 | 49 | 45 | 20 | 53 | 26 | 49 | 5 | 0 | 10 | 31 | -0.17 |
| CP130 | Variations in Article Tags | 77 | 13.20 | 68 | 0 | 26 | 0 | 68 | 0 | 2 | 17 | 0 | 19 | 0 | -0.16 |
| QS003 | Number of Questions | 1 | 4.90 | 14 | 2 | 9 | 1 | 5 | 6 | 14 | 5 | 1 | 2 | 4 | -0.16 |
| CP492b | Unabridged Word Count | 1420 | 1454.80 | 3449 | 3449 | 1796 | 403 | 1758 | 1235 | 1908 | 523 | 804 | 228 | 2444 | -0.16 |
| ENT006 | Entities in H5 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | -0.16 |
| CP492 | Word Count | 1181 | 1213.30 | 2794 | 2794 | 1440 | 324 | 1500 | 1033 | 1577 | 440 | 718 | 202 | 2105 | -0.16 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPX002 | Variations in Figcaption Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP386 | Variations in Meta Twitter Description | 0 | 0.90 | 4 | 0 | 2 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 3 | -0.16 |
| CPXR015 | Variations in Figure Tags | 0 | 2.80 | 24 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 24 | 0 | -0.15 |
| CP451 | Number of US Phone Numbers | 3 | 4.10 | 14 | 1 | 5 | 1 | 2 | 14 | 4 | 3 | 0 | 2 | 9 | -0.15 |
| CP149 | Variations making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.15 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| ENT009 | Entities in Title Tag | 2 | 2.90 | 5 | 2 | 4 | 4 | 3 | 3 | 1 | 5 | 1 | 4 | 2 | -0.15 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CPXR018 | Variations in Nav Tags | 13 | 6.80 | 22 | 7 | 18 | 0 | 0 | 22 | 2 | 7 | 0 | 12 | 0 | -0.15 |
| CP465c | Variations in script Tags | 59 | 11.20 | 31 | 3 | 11 | 0 | 31 | 18 | 0 | 7 | 28 | 1 | 13 | -0.15 |
| CP228 | Has Meta Robots | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.14 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.80 | 4 | 0 | 0 | 0 | 0 | 1 | 4 | 2 | 0 | 1 | 0 | -0.14 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.10 | 4 | 0 | 2 | 2 | 4 | 0 | 0 | 0 | 0 | 0 | 3 | -0.14 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.14 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.13 |
| CPX010 | Variations in Div Tags | 175 | 123.30 | 321 | 321 | 50 | 8 | 64 | 73 | 57 | 35 | 103 | 238 | 284 | -0.12 |
| CP158 | Variations making whole H1-H6 Tags | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.12 |
| CP470 | Variations in the HTML Tag | 217 | 151.10 | 344 | 344 | 68 | 10 | 86 | 84 | 63 | 41 | 265 | 246 | 304 | -0.11 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 11 | 1.40 | 4 | 1 | 1 | 1 | 3 | 2 | 2 | 0 | 0 | 0 | 4 | -0.11 |
| CP231 | Has Meta Twitter Description | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.11 |
| CPXR003 | Number of Heading Tags | 16 | 19.70 | 42 | 22 | 6 | 11 | 42 | 29 | 25 | 7 | 1 | 19 | 35 | -0.11 |
| CP134 | Variations in Body Tag | 217 | 146.40 | 340 | 340 | 68 | 10 | 86 | 84 | 63 | 41 | 265 | 206 | 301 | -0.11 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.60 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | -0.10 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP133 | Variations in B Tags | 0 | 4.50 | 42 | 42 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.10 |
| CP181 | Variations in H5 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | -0.10 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.50 | 3 | 0 | 0 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | -0.10 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP465z | Variations in Form Tags | 0 | 1.20 | 6 | 3 | 2 | 0 | 0 | 0 | 1 | 6 | 0 | 0 | 0 | -0.09 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP142 | Variations in Em Tags | 1 | 0.30 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP165 | Variations in H2 Tags | 1 | 1.60 | 6 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 4 | 4 | 6 | -0.09 |
| CP128 | Variations in Alt Attributes | 8 | 2.10 | 6 | 4 | 0 | 0 | 2 | 4 | 3 | 0 | 0 | 6 | 2 | -0.08 |
| CP426 | Number of Images | 7 | 22.20 | 69 | 46 | 1 | 20 | 25 | 8 | 22 | 4 | 0 | 69 | 27 | -0.08 |
| ENT001 | Entities in HTML Tag | 401 | 304.90 | 1476 | 1476 | 117 | 64 | 188 | 133 | 89 | 60 | 260 | 445 | 217 | -0.08 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CPXX888 | Number of HTML Tags | 423 | 807.40 | 2222 | 2222 | 288 | 147 | 533 | 687 | 350 | 328 | 484 | 2196 | 839 | -0.07 |
| CP348 | Has Video | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.06 |
| CP132 | Variations in Blockquote Tags | 0 | 0.80 | 8 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP234 | Has Meta Twitter Content | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.06 |
| CP319 | Has Schema Markup | 1 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| CP452 | Number of Videos | 0 | 0.40 | 2 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | -0.06 |
| CP471 | Variations in Span Tags | 18 | 14.40 | 115 | 17 | 1 | 0 | 2 | 6 | 0 | 0 | 0 | 115 | 3 | -0.06 |
| CP129 | Variations in A Tags | 12 | 25.00 | 100 | 52 | 18 | 0 | 13 | 13 | 7 | 5 | 29 | 13 | 100 | -0.06 |
| CP127 | Variations in A Tag HREFs | 68 | 48.90 | 183 | 183 | 23 | 2 | 12 | 8 | 9 | 8 | 60 | 73 | 111 | -0.06 |
| CP125 | Variations making whole A Tags | 0 | 1.10 | 3 | 1 | 2 | 0 | 0 | 1 | 1 | 2 | 0 | 3 | 1 | -0.06 |
| CP141 | Variations in HTML Comments | 0 | 0.90 | 3 | 0 | 3 | 0 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP481b | Word Count in Meta Description Tag | 28 | 23.80 | 34 | 21 | 30 | 34 | 26 | 0 | 26 | 26 | 26 | 24 | 25 | -0.05 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 1 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP472 | Variations making whole Span Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP204 | Has Canonical URL | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.05 |
| CP173 | Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| ENT004 | Entities in H3 Tags | 4 | 4.90 | 18 | 10 | 4 | 0 | 18 | 0 | 1 | 0 | 0 | 0 | 16 | -0.05 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP412 | Number of Email Addresses | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 0 | 2 | 4 | 0 | 0 | 0 | -0.05 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.05 |
| CP427 | Number of Images with Alt Text | 7 | 17.60 | 67 | 46 | 0 | 6 | 23 | 8 | 5 | 0 | 0 | 67 | 21 | -0.05 |
| ENT003 | Entities in H2 Tags | 22 | 2.60 | 8 | 1 | 0 | 1 | 5 | 8 | 6 | 0 | 0 | 2 | 3 | -0.05 |
| CP230 | Has Meta Twitter Cards | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CP412b | Has Email | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.04 |
| CP310 | Has OpenGraph Type | 1 | 0.30 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CP425 | Number of HTTPS Links | 44 | 117.80 | 319 | 319 | 49 | 17 | 67 | 74 | 59 | 45 | 83 | 236 | 229 | -0.04 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP318 | Has RSS Link | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.04 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 0.80 | 3 | 0 | 1 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 2 | -0.03 |
| CP375 | Variations in LI Tags | 4 | 13.70 | 78 | 78 | 16 | 0 | 2 | 14 | 1 | 5 | 0 | 8 | 13 | -0.03 |
| CP388 | Variations in Meta Twitter Content | 1 | 0.60 | 3 | 0 | 1 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 2 | -0.03 |
| CP491 | Variations in Value Attributes | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.02 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.02 |
| CP225 | Has Meta Description | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.01 |
| CP380 | Meta Description Length | 153 | 139.70 | 185 | 129 | 157 | 185 | 164 | 0 | 136 | 157 | 148 | 164 | 157 | -0.01 |
| CP376 | Variations making whole LI Tags | 0 | 0.60 | 2 | 0 | 1 | 0 | 0 | 0 | 1 | 2 | 0 | 1 | 1 | -0.01 |
| CP124a | Variations in Absolute URLs | 102 | 17.40 | 97 | 6 | 24 | 0 | 13 | 17 | 4 | 9 | 3 | 97 | 1 | -0.01 |
| CP479ii | Title Has Sentiment Words | 1 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| CP479 | Title Has Sales Words | 1 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.60 | 4 | 0 | 2 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.01 |
| CPX003 | Variations in Main Tags | 0 | 8.20 | 82 | 0 | 0 | 0 | 82 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
