This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Cleveland Seo #16 www.purelybranded.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.cleveland seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.seo 10, cleveland 10, cleveland seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.search engine 10, search engine optimization 10, cleveland 10, digital marketing 9, ohio 9, experience 9, brand 9, clients 9, client 9, company 9, social media 9, expert 8, advertising 8, search engines 8, map 8, customer 8, social media marketing 7, industry 7, linkedin 7, email 7, ppc 7, competition 6, research 6, keyword 6, knowledge 6, pay per click 6, internet marketing 6, online marketing 6, advan 5, content marketing 5, consultant 5, keywords 4, reputation management 4, email marketing 4, adwords 4, local search 4, webpage 3, conversation 3, algorithm 3, skin 3, attention 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10 Double Word LSIsearch engine 10, div class 10, ul class 10, web design 9, 1 class 9, i class 9, cleveland seo 9, doctype html 9, img src 8, li class 8, local seo 7, seo company 6, post_type menu 6, item menu 6, input type 6, page menu 5, seo services 5, to help 5, nav class 4, that they 4, button class 4, custom menu 4, to learn 4, seo companies 4, jpg 300w 4, to know 3, to give 3, children menu 3, img width 3, email address 3, body data 3, link rel 3, white label 3Single Word LSItel 10, google 10, website 10, wrap 10, rel 10, area 10, http 10, engine 10, aria 10, script 10, product 10, body 10, las 10, read 10, alt 10, 201 10, footer 10, media 10, row 10, lang 10, let 10, ext 10, png 10, cleveland 10, art 10, marketing 10, pre 10, pro 10, name 10, page 10, full 10, hidden 10, button 10, center 10, container 10, enter 10, item 10, style 10, web 10, more 10, width 10, ease 10, jpg 10, bar 10, how 10, search 10, seo 10, contain 10, business 10, right 10, div 10, title 10, content 10, class 10, home 10, form 10, text 10, https 10, eight 10, use 10, www 10, logo 10, header 10, box 10, best 10, head 10, src 10, social 10, 100 10, about 10, height 10, mark 10, type 10, optimization 10, href 10, word 10, help 10, site 10, data 10, html 10, tag 10, ver 10, webs 10, link 10, cat 10, size 9, result 9, red 9, post 9, visibility 9, ads 9, success 9, mobile 9, nav 9, even 9, local 9, top 9, net 9, new 9, 200 9, design 9, working 9, iframe 9, services 9, view 9, results 9, tech 9, video 9, not 9, target 9, what 9, put 9, twitter 9, los 9, low 9, day 9, king 9, _blank 9, clear 9, rank 9, grow 9, icon 9, contact 9, image 9, frame 9, blank 9, back 9, load 9, client 9, company 9, digital 9, custom 9, action 9, clients 9, side 9, url 9, off 9, doctype 9, auto 9, sign 9, main 9, that 9, true 9, brand 9, them 9, 125 9, sub 9, min 9, star 9, face 9, know 9, placeholder 9, org 9, none 9, method 9, work 9, facebook 9, lead 9, span 9, img 9, line 9, value 9, object 8, close 8, learn 8, rev 8, list 8, end 8, label 8, order 8, city 8, border 8, rect 8, 216 8, advertising 8, companies 8, 000 8, input 8, 0px 8, through 8, align 8, last 8, submit 8, show 8, start 8, fal 8, phone 8, display 8, section 8, wrapper 8, most 8, fit 8, strong 8, dir 8, some 8, 2020 8, very 8, map 8, menu 8, 300 8, 565 8, position 8, make 8, 102 8, online 8, cover 8, they 8, sup 8, mit 8, key 8, stat 8, open 8, this 8, base 8, var 8, agency 8, first 8, own 8, blog 8, like 8, bottom 8, ime 8, upload 7, left 7, article 7, child 7, medium 7, uploads 7, copyright 7, focus 7, number 7, businesses 7, 400 7, screen 7, links 7, clearfix 7, partners 7, source 7, white 7, import 7, color 7, description 7, way 7, time 7, pub 7, primary 7, widget 7, group 7, fff 7, format 7, inner 7, important 7, 900 7, user 7, parent 7, post_type 7, under 7, down 7, info 7, 500 7, template 7, file 7, max 7, edge 7, high 7, background 7, disc 7, industry 7, long 7, current 7, email 7, ratio 7, maps 7, look 7, every 7, thumb 7, toggle 7, date 7, create 7, youtube 7, here 7, gif 7, linkedin 7, year 6, building 6, quote 6, version 6, reserved 6, role 6, after 6, analytics 6, tip 6, req 6, 600 6, hard 6, agencies 6, there 6, family 6, block 6, industries 6, real 6, 206 6, 207 6, 2px 6, today 6, css 6, state 6, element 6, margin 6, each 6, default 6, where 6, when 6, embed 6, case 6, give 6, small 6, visible 6, done 6, path 6, column 6, meet 6, font 6, count 6, take 6, 2019 6, fort 6, navigation 6, field 6, table 6, hide 6, return 6, fill 6, rankings 6, instagram 6, logos 6, sizes 6, 120 6, global 6, into 6, btn 6, started 6, wordpress 6, details 6, googletagmanager 6, drop 6, step 6, location 6, children 6, sidebar 6, presence 6, self 6, only 6, track 6, responsive 6, via 5, aspect 5, hand 5, address 5, trust 5, rgb 5, better 5, aid 5, srcset 5, php 5, 440 5, 444 5, 204 5, 208 5, around 5, direction 5, rows 5, 220 5, 222 5, 226 5, 228 5, 50px 5, api 5, 249 5, items 5, 255 5, latest 5, short 5, rise 5, 075 5, required 5, multi 5, dates 5, light 5, enterprise 5, nth 5, 'text 5, square 5, option 5, padding 5, banner 5, sure 5, active 5, schema 5, transparent 5, 700 5, graph 5, month 5, hover 5, publish 5, select 5, being 5, odd 5, ecommerce 5, 3px 5, different 5, selected 5, separator 5, control 5, firm 5, quality 5, 130 5, svg 5, 8217 5, 100vw 5, normal 5, wide 5, icons 5, 192 5, 198 5, guide 5, range 5, 'http 5, resource 5, resources 5, category 5, xml 4, nova 4, community 4, stop 4, much 4, aaa 4, listing 4, blue 4, keywords 4, 6px 4, choose 4, handle 4, system 4, 4px 4, cell 4, valid 4, 'https 4, speak 4, share 4, 300w 4, arrow 4, rating 4, 210 4, 455 4, attr 4, 221 4, prev 4, expertise 4, onclick 4, pack 4, dropdown 4, 240 4, 247 4, circle 4, rss 4, plugin 4, absolute 4, featured 4, 038 4, huge 4, weight 4, xmlns 4, shadow 4, textarea 4, categories 4, shopify 4, grid 4, simple 4, attachment 4, san 4, ltr 4, inline 4, 7px 4, 2000 4, 2018 4, 2016 4, 748 4, 5px 4, 999 4, large 4, index 4, skip 4, 773 4, positive 4, aligncenter 4, plus 4, amazon 4, columbus 4, since 4, code 4, 333 4, repeat 4, 101 4, 104 4, 1px 4, viewbox 4, 116 4, 118 4, edit 4, 136 4, single 4, 145 4, 146 4, 152 4, 160 4, apply 4, 184 4, software 4, 199 4, columns 4, cope 4, across 4, include 4, sell 4, space 4, thumbnail 4, core 4, ranks 4, platform 4, cap 4, flex 4, without 3, score 3, solid 3, 8px 3, 1000 3, pinterest 3, 10px 3, controls 3, users 3, aside 3, 845 3, 30px 3, analyze 3, healthcare 3, anchor 3, base64 3, mode 3, west 3, touch 3, lake 3, raining 3, times 3, 213 3, form_id 3, ajax 3, 233 3, cache 3, 242 3, 485 3, letter 3, worth 3, 254 3, knowledgeable 3, does 3, rsssl 3, e9d 3, slider 3, overlay 3, fixed 3, thead 3, window 3, webpage 3, images 3, priority 3, submenu 3, slide 3, 15px 3, tabs 3, pane 3, before 3, checked 3, orient 3, both 3, fonts 3, subscribe 3, stack 3, plugins 3, fluid 3, chicago 3, globe 3, relative 3, panel 3, awesome 3, static 3, optimized 3, origin 3, 20px 3, human 3, 502 3, articles 3, tracking 3, corner 3, 515 3, 760 3, invalid 3, break 3, could 3, complete 3, posts 3, author 3, 320 3, 571 3, orange 3, 111 3, above 3, 119 3, outer 3, meta 3, middle 3, progress 3, inside 3, 151 3, 155 3, query 3, please 3, vertical 3, figure 3, 186 3, layout 3, stylesheet 3, scroll 3, dark 3, expect 3, verse 3, week 3, eee 3, googleapis 3, really 3, 1200 3, 12px 3 |
| Factor ID | Factor Name | #16 purelybranded.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 4 | 29.80 | 38 | 34 | 23 | 36 | 31 | 38 | 25 | 17 | 38 | 24 | 32 | -0.36 |
| CPX010 | Variations in Div Tags | 1 | 79.60 | 161 | 116 | 45 | 90 | 116 | 161 | 28 | 26 | 106 | 57 | 51 | -0.34 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.33 |
| ENT004 | Entities in H3 Tags | 0 | 3.30 | 10 | 0 | 4 | 10 | 0 | 10 | 4 | 0 | 0 | 5 | 0 | -0.31 |
| QS004 | Number of Questions In Headings | 0 | 1.40 | 4 | 0 | 4 | 2 | 0 | 0 | 1 | 0 | 2 | 2 | 3 | -0.31 |
| QS003 | Number of Questions | 3 | 4.90 | 13 | 3 | 7 | 7 | 13 | 2 | 3 | 0 | 8 | 2 | 4 | -0.30 |
| CP470 | Variations in the HTML Tag | 1 | 107.30 | 282 | 282 | 45 | 136 | 130 | 176 | 33 | 29 | 116 | 68 | 58 | -0.30 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.30 |
| CP468 | Number of Sentences | 30 | 41.60 | 94 | 34 | 18 | 94 | 48 | 16 | 45 | 5 | 93 | 39 | 24 | -0.29 |
| CP124a | Variations in Absolute URLs | 1 | 17.90 | 46 | 20 | 0 | 28 | 24 | 2 | 9 | 21 | 46 | 14 | 15 | -0.29 |
| CP165 | Variations in H2 Tags | 5 | 3.50 | 10 | 2 | 0 | 0 | 4 | 4 | 10 | 10 | 2 | 2 | 1 | -0.27 |
| CP479c | Title Has Top | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CP157 | Variations in H1, H2, and H3 Tags | 0 | 5.90 | 17 | 2 | 8 | 17 | 3 | 3 | 5 | 0 | 8 | 10 | 3 | -0.26 |
| CP134 | Variations in Body Tag | 1 | 106.00 | 282 | 282 | 45 | 136 | 129 | 173 | 33 | 29 | 116 | 59 | 58 | -0.26 |
| CP161 | Variations in H1-H6 Tags | 0 | 7.30 | 19 | 2 | 8 | 17 | 3 | 3 | 7 | 0 | 11 | 19 | 3 | -0.26 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.90 | 2 | 0 | 1 | 2 | 1 | 1 | 2 | 0 | 0 | 0 | 2 | -0.25 |
| CP169 | Variations in H3 Tags | 0 | 1.80 | 7 | 0 | 3 | 7 | 0 | 0 | 1 | 0 | 1 | 6 | 0 | -0.25 |
| CP469 | Variations in Sentences | 0 | 11.90 | 39 | 15 | 10 | 39 | 18 | 1 | 9 | 1 | 4 | 14 | 8 | -0.25 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.40 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.24 |
| CP456 | Variations in Option Tags | 0 | 0.30 | 2 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| ENT018 | Entities in Sentences | 3 | 107.90 | 338 | 117 | 48 | 151 | 95 | 338 | 63 | 23 | 133 | 44 | 67 | -0.24 |
| CPXR003 | Number of Heading Tags | 3 | 18.00 | 41 | 1 | 10 | 41 | 5 | 22 | 22 | 3 | 24 | 38 | 14 | -0.24 |
| CP153 | Variations in H1 and H2 Tags | 0 | 4.10 | 10 | 2 | 5 | 10 | 3 | 3 | 4 | 0 | 7 | 4 | 3 | -0.24 |
| CP492 | Word Count | 54 | 1283.20 | 2619 | 1021 | 657 | 2226 | 1360 | 2619 | 1014 | 169 | 2071 | 927 | 768 | -0.23 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.23 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.70 | 2 | 0 | 2 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.23 |
| CP492b | Unabridged Word Count | 66 | 1562.80 | 3284 | 1215 | 791 | 2713 | 1598 | 3284 | 1265 | 181 | 2554 | 1106 | 921 | -0.23 |
| CP381 | Variations in Meta Descriptions | 0 | 2.50 | 5 | 5 | 1 | 3 | 2 | 3 | 3 | 2 | 2 | 2 | 2 | -0.23 |
| CP452 | Number of Videos | 0 | 0.80 | 4 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 4 | 0 | 1 | -0.23 |
| CP203 | Has Apple Touch Icon | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.23 |
| CP348 | Has Video | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.22 |
| CPXR002 | Number of HTML Comments | 40 | 17.40 | 46 | 46 | 2 | 37 | 40 | 0 | 0 | 21 | 0 | 0 | 28 | -0.22 |
| ENT009 | Entities in Title Tag | 1 | 3.40 | 6 | 1 | 1 | 4 | 6 | 2 | 5 | 5 | 3 | 3 | 4 | -0.22 |
| ENT001 | Entities in HTML Tag | 33 | 244.40 | 717 | 480 | 77 | 230 | 184 | 717 | 108 | 85 | 296 | 146 | 121 | -0.21 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.21 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.21 |
| CP127 | Variations in A Tag HREFs | 0 | 28.60 | 107 | 55 | 16 | 23 | 24 | 107 | 5 | 17 | 10 | 14 | 15 | -0.21 |
| CP455 | Number of YouTube Embeds | 0 | 0.80 | 4 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 4 | 0 | 1 | -0.21 |
| ENT005 | Entities in H4 Tags | 0 | 3.00 | 13 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 13 | 12 | 0 | -0.20 |
| CP141 | Variations in HTML Comments | 1 | 1.50 | 6 | 0 | 0 | 3 | 6 | 0 | 0 | 3 | 0 | 0 | 3 | -0.20 |
| ENT003 | Entities in H2 Tags | 0 | 3.90 | 12 | 0 | 6 | 12 | 2 | 1 | 6 | 0 | 5 | 0 | 7 | -0.20 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.20 |
| CP352 | Has YouTube Embed | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.20 |
| CP483a | Exact Match in the Title Tag | 0 | 0.90 | 2 | 0 | 1 | 1 | 1 | 0 | 2 | 1 | 1 | 1 | 1 | -0.19 |
| CP128 | Variations in Alt Attributes | 0 | 3.40 | 14 | 0 | 2 | 6 | 3 | 0 | 0 | 2 | 14 | 7 | 0 | -0.19 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 2.00 | 5 | 0 | 5 | 4 | 2 | 1 | 4 | 0 | 0 | 1 | 3 | -0.19 |
| CP225 | Has Meta Description | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| ENT008 | Entities in Meta Description Tag | 1 | 4.80 | 9 | 9 | 2 | 5 | 4 | 5 | 7 | 6 | 4 | 3 | 3 | -0.19 |
| CP310 | Has OpenGraph Type | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.19 |
| CP465c | Variations in script Tags | 0 | 11.50 | 26 | 22 | 10 | 20 | 0 | 2 | 4 | 5 | 11 | 15 | 26 | -0.19 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.20 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | -0.18 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.18 |
| CP465z | Variations in Form Tags | 0 | 1.20 | 6 | 0 | 0 | 2 | 0 | 2 | 0 | 0 | 6 | 2 | 0 | -0.18 |
| CP427 | Number of Images with Alt Text | 3 | 16.40 | 46 | 0 | 29 | 22 | 10 | 46 | 10 | 2 | 34 | 9 | 2 | -0.18 |
| CP129 | Variations in A Tags | 0 | 20.50 | 46 | 45 | 5 | 16 | 27 | 46 | 3 | 9 | 18 | 20 | 16 | -0.18 |
| CP376 | Variations making whole LI Tags | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.18 |
| CP375 | Variations in LI Tags | 0 | 7.20 | 30 | 0 | 7 | 6 | 30 | 9 | 1 | 3 | 10 | 0 | 6 | -0.18 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP173 | Variations in H4 Tags | 0 | 1.40 | 9 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 3 | 9 | 0 | -0.18 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP469a | Exact Match in Sentences | 0 | 1.40 | 4 | 2 | 4 | 4 | 0 | 0 | 2 | 0 | 0 | 0 | 2 | -0.16 |
| CP340 | Has Schema Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP426 | Number of Images | 3 | 23.10 | 46 | 0 | 29 | 30 | 12 | 46 | 16 | 4 | 46 | 25 | 23 | -0.16 |
| CP373 | Variations in Label Tags | 0 | 0.50 | 3 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 3 | 0 | 0 | -0.15 |
| CP213z | Has Form | 1 | 0.80 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| CPXX888 | Number of HTML Tags | 102 | 876.60 | 2484 | 738 | 361 | 881 | 503 | 2484 | 507 | 149 | 1576 | 748 | 819 | -0.15 |
| CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.15 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP380 | Meta Description Length | 152 | 212.00 | 687 | 687 | 141 | 153 | 131 | 127 | 216 | 138 | 151 | 219 | 157 | -0.14 |
| CP388 | Variations in Meta Twitter Content | 0 | 1.20 | 3 | 0 | 2 | 3 | 0 | 0 | 0 | 1 | 1 | 2 | 3 | -0.14 |
| CPXR011 | Variations in Button Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP425 | Number of HTTPS Links | 6 | 102.20 | 338 | 137 | 87 | 39 | 92 | 338 | 33 | 36 | 123 | 55 | 82 | -0.14 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.14 |
| CP208 | Has Copyright | 0 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.14 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.14 |
| CP481b | Word Count in Meta Description Tag | 19 | 33.90 | 115 | 115 | 23 | 23 | 21 | 19 | 34 | 18 | 20 | 40 | 26 | -0.14 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.14 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.13 |
| CP125 | Variations making whole A Tags | 0 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.13 |
| CP134a | Exact Match in Body Tag | 4 | 8.20 | 16 | 16 | 10 | 15 | 5 | 1 | 12 | 10 | 0 | 3 | 10 | -0.13 |
| CP470a | Exact Match in the HTML Tag | 0 | 5.80 | 14 | 6 | 10 | 14 | 5 | 1 | 10 | 3 | 0 | 2 | 7 | -0.13 |
| CPX013 | Variations in Footer Tags | 0 | 5.90 | 34 | 0 | 6 | 0 | 34 | 0 | 4 | 1 | 5 | 9 | 0 | -0.12 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.12 |
| CP233 | Has Meta Twitter Site | 1 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.12 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP231 | Has Meta Twitter Description | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.12 |
| CP150a | Exact Match in H1 Tags | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.12 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.20 | 3 | 0 | 1 | 3 | 0 | 0 | 0 | 2 | 2 | 2 | 2 | -0.12 |
| CPXR24 | Number of P Tags | 4 | 32.90 | 85 | 2 | 24 | 85 | 21 | 47 | 20 | 5 | 25 | 46 | 54 | -0.12 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.12 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.12 |
| CP484 | Leading Variations in Title Tag | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CPXR004 | Number of H1 Tags | 1 | 1.00 | 2 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | -0.12 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.11 |
| CP451 | Number of US Phone Numbers | 0 | 4.30 | 11 | 3 | 5 | 11 | 4 | 1 | 5 | 1 | 5 | 3 | 5 | -0.11 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.11 |
| ENT016 | Has Entities in H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.11 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.10 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.10 |
| CP139 | Variations in Class Attributes | 0 | 1.30 | 7 | 0 | 0 | 7 | 2 | 3 | 0 | 0 | 1 | 0 | 0 | -0.10 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.50 | 2 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | -0.10 |
| CP465 | Variations in P Tags | 0 | 18.50 | 68 | 5 | 12 | 68 | 16 | 5 | 16 | 1 | 11 | 26 | 25 | -0.10 |
| CP418 | Number of Forms | 2 | 1.60 | 5 | 1 | 0 | 1 | 2 | 1 | 1 | 2 | 5 | 1 | 2 | -0.09 |
| CPXR015 | Variations in Figure Tags | 0 | 0.80 | 6 | 0 | 2 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | -0.09 |
| CP177 | Variations in H4-H6 Tags | 0 | 1.40 | 9 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 3 | 9 | 0 | -0.09 |
| CP435 | Number of Links | 6 | 103.60 | 344 | 142 | 87 | 39 | 93 | 344 | 34 | 36 | 123 | 56 | 82 | -0.09 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| QS013 | Meta Description Tag Has Question | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP471 | Variations in Span Tags | 0 | 4.20 | 15 | 0 | 0 | 1 | 9 | 6 | 2 | 0 | 15 | 2 | 7 | -0.08 |
| CP385 | Variations in Meta OpenGraph Content | 0 | 1.20 | 3 | 0 | 2 | 3 | 0 | 0 | 0 | 1 | 1 | 2 | 3 | -0.08 |
| CP347 | Has US Phone Number | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP364 | Is OpenGraph Type Article | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.08 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 0 | 1.10 | 3 | 0 | 2 | 0 | 2 | 0 | 0 | 0 | 2 | 2 | 3 | -0.08 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP160 | Leading Variations in H1-H6 Tags | 0 | 1.30 | 4 | 0 | 2 | 0 | 2 | 0 | 0 | 0 | 2 | 4 | 3 | -0.07 |
| ENT006 | Entities in H5 Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | -0.07 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | -0.07 |
| CP477 | Variations in Title Attributes | 0 | 3.40 | 24 | 0 | 0 | 0 | 24 | 0 | 0 | 1 | 4 | 0 | 5 | -0.07 |
| ENT012 | Has Entities in H1 Tags | 0 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.07 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.20 | 3 | 0 | 1 | 3 | 0 | 0 | 0 | 2 | 2 | 2 | 2 | -0.07 |
| CP224 | Has Meta Charset | 0 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP330 | Has Schema Local Business | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CPX003 | Variations in Main Tags | 0 | 32.10 | 130 | 0 | 38 | 130 | 0 | 0 | 0 | 10 | 102 | 0 | 41 | -0.05 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.05 |
| CP356 | Variations in I Tags | 0 | 0.90 | 5 | 0 | 0 | 0 | 0 | 5 | 2 | 1 | 1 | 0 | 0 | -0.05 |
| CP207 | Has Contact Page | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.04 |
| CP211 | Has Domain Phrase In Content | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | -0.04 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.03 |
| ENT002 | Entities in H1 Tags | 0 | 1.30 | 5 | 1 | 1 | 0 | 5 | 1 | 1 | 0 | 2 | 1 | 1 | -0.03 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP473 | Variations in Strong Tags | 0 | 2.80 | 13 | 0 | 0 | 13 | 2 | 0 | 3 | 1 | 5 | 2 | 2 | -0.03 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.03 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.50 | 2 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 1 | -0.03 |
| CP152 | Variations in H1 Tags | 2 | 1.10 | 2 | 1 | 2 | 2 | 1 | 1 | 0 | 0 | 1 | 1 | 2 | -0.03 |
| CP447 | Number of Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP472 | Variations making whole Span Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | -0.02 |
| CP481 | Variations in Title Tag | 0 | 2.10 | 3 | 2 | 2 | 3 | 3 | 2 | 2 | 1 | 1 | 2 | 3 | -0.02 |
| CP318 | Has RSS Link | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.02 |
| CPXR018 | Variations in Nav Tags | 0 | 7.40 | 35 | 0 | 0 | 2 | 35 | 6 | 2 | 14 | 8 | 1 | 6 | -0.02 |
| CP481a | Word Count in Title Tag | 3 | 9.40 | 12 | 9 | 10 | 10 | 12 | 9 | 12 | 9 | 8 | 8 | 7 | -0.01 |
| CP132 | Variations in Blockquote Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP133 | Variations in B Tags | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP228 | Has Meta Robots | 1 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.01 |
| CP309 | Has OpenGraph Image | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.01 |
| CP130 | Variations in Article Tags | 0 | 14.20 | 89 | 0 | 0 | 89 | 0 | 0 | 0 | 1 | 24 | 0 | 28 | -0.01 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.50 | 3 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP327 | Has Schema Image Object | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.01 |
