This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Cincinnati Seo #77 www.341media.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.cincinnati seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.cincinnati seo 10, cincinnati 10, seo 10 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.expert 10, data 10, cincinnati 10, company 10, digital marketing 9, advertising 9, blog 9, keyword 9, search engine 9, facebook 9, experience 8, internet marketing 8, map 8, email 8, keywords 7, investment 7, search engine optimization 7, research 6, social media 6, online marketing 6, google search 5, ppc 5, backlinks 5, google analytics 5, keyword research 4, ohio 4, social media marketing 4, web development 4, sem 4, cost 4, reputation management 3, scott keever seo 3, mass 3, money 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 7, php page page 4, google tag manager 3, help your business 3, cincinnati seo services 3 Double Word LSIcincinnati seo 10, span class 10, div class 10, 1 class 10, digital marketing 9, search engine 9, i class 9, ul class 9, doctype html 9, img src 8, web design 8, item menu 8, seo expert 8, p class 7, engine optimization 7, html lang 7, post_type menu 7, li class 7, input type 7, custom menu 6, page menu 6, img width 6, social media 6, to increase 6, ' href 5, google ads 5, div style 5, ' style 5, to help 5, google analytics 5, h3 class 5, template page 5, to make 5, we know 5, footer class 5, iframe src 5, png 300w 5, img class 4, span style 4, php page 4, to work 4, to see 4, as well 4, engine rankings 4, children menu 4, button type 4, img height 4, on investment 3, more about 3, ' target 3, h2 style 3, google tag 3, body data 3, h4 class 3, lead gen 3, this site 3, to take 3, more leads 3, tag manager 3, learn more 3, on google 3, jpg 300w 3, png 768w 3Single Word LSItel 10, ten 10, google 10, size 10, website 10, arch 10, wrap 10, red 10, rel 10, ads 10, http 10, engine 10, mobile 10, service 10, top 10, col 10, body 10, new 10, read 10, alt 10, footer 10, amp 10, row 10, lang 10, ext 10, png 10, services 10, call 10, marketing 10, results 10, pro 10, page 10, full 10, hidden 10, button 10, ave 10, now 10, center 10, way 10, target 10, container 10, play 10, item 10, log 10, web 10, more 10, width 10, build 10, how 10, search 10, seo 10, set 10, contain 10, business 10, div 10, image 10, blank 10, title 10, content 10, load 10, rate 10, company 10, class 10, over 10, custom 10, expert 10, https 10, text 10, mar 10, off 10, able 10, main 10, that 10, high 10, www 10, find 10, logo 10, true 10, head 10, make 10, src 10, 100 10, about 10, height 10, old 10, min 10, one 10, look 10, know 10, mark 10, mob 10, type 10, href 10, work 10, gen 10, lead 10, help 10, site 10, first 10, span 10, data 10, tab 10, html 10, tag 10, ver 10, line 10, link 10, cincinnati 10, vid 9, click 9, left 9, object 9, role 9, tim 9, visibility 9, list 9, success 9, end 9, order 9, nav 9, aria 9, ompanies 9, even 9, other 9, border 9, real 9, media 9, design 9, advertising 9, companies 9, vide 9, name 9, book 9, not 9, start 9, what 9, style 9, display 9, wrapper 9, section 9, inner 9, jpg 9, rand 9, bar 9, fix 9, sure 9, right 9, contact 9, frame 9, back 9, digital 9, form 9, oct 9, doc 9, max 9, menu 9, doctype 9, 300 9, auto 9, use 9, rankings 9, header 9, box 9, social 9, brand 9, them 9, sub 9, key 9, ranking 9, this 9, org 9, mon 9, optimization 9, val 9, agency 9, facebook 9, blog 9, only 9, create 9, here 9, img 9, car 9, value 9, year 8, thu 8, post 8, medium 8, focus 8, number 8, block 8, script 8, 400 8, heading 8, screen 8, net 8, clearfix 8, element 8, margin 8, want 8, 0px 8, iframe 8, align 8, leads 8, show 8, put 8, twitter 8, provide 8, light 8, phone 8, small 8, most 8, ease 8, temp 8, clear 8, increase 8, parent 8, det 8, grow 8, icon 8, words 8, dir 8, down 8, take 8, some 8, home 8, 2019 8, navigation 8, action 8, template 8, clients 8, map 8, mail 8, background 8, best 8, they 8, industry 8, current 8, free 8, email 8, experts 8, open 8, internet 8, higher 8, placeholder 8, location 8, method 8, owl 8, like 8, bottom 8, linkedin 8, ready 8, solid 7, investment 7, close 7, keywords 7, label 7, uploads 7, better 7, there 7, well 7, 'https 7, optimize 7, links 7, improve 7, working 7, 50px 7, press 7, 000 7, input 7, items 7, default 7, team 7, last 7, overlay 7, color 7, submit 7, when 7, ways 7, tell 7, used 7, part 7, earn 7, post_type 7, active 7, looking 7, strong 7, see 7, term 7, column 7, partner 7, bea 7, searches 7, false 7, 2020 7, large 7, field 7, 768 7, table 7, url 7, hide 7, edge 7, noscript 7, position 7, code 7, 102 7, sizes 7, btn 7, maps 7, none 7, review 7, come 7, 'http 7, date 7, spec 7, sales 7, inf 7, these 6, quote 6, reserved 6, turn 6, good 6, analytics 6, check 6, article 6, child 6, animation 6, srcset 6, rights 6, 300w 6, php 6, tool 6, 200 6, rows 6, dropdown 6, found 6, black 6, through 6, source 6, white 6, next 6, description 6, video 6, time 6, required 6, primary 6, widget 6, lot 6, theme 6, nth 6, important 6, why 6, attachment 6, move 6, fit 6, schema 6, under 6, info 6, needs 6, count 6, month 6, optimized 6, 2018 6, 2017 6, 500 6, big 6, 999 6, index 6, products 6, serve 6, revenue 6, reviews 6, repeat 6, 108 6, instagram 6, cover 6, engines 6, bro 6, manager 6, strategies 6, started 6, people 6, single 6, wordpress 6, once 6, terms 6, should 6, building 5, via 5, after 5, connect 5, address 5, learn 5, 600 5, write 5, gtm 5, 2px 5, roi 5, specific 5, expertise 5, using 5, ppc 5, 038 5, weight 5, news 5, paid 5, embed 5, give 5, slide 5, repu 5, backlinks 5, before 5, simple 5, visible 5, fff 5, keep 5, banner 5, dec 5, answer 5, font 5, test 5, just 5, management 5, 5px 5, select 5, fri 5, fullscreen 5, mac 5, file 5, second 5, level 5, entry 5, disc 5, 333 5, highly 5, 101 5, ssl 5, 115 5, quality 5, meta 5, middle 5, loader 5, project 5, googletagmanager 5, 100vw 5, allow 5, vertical 5, 173 5, 182 5, backlink 5, children 5, presence 5, var 5, scroll 5, dark 5, event 5, space 5, offset 5, webp 5, person 5, send 5, follow 5, responsive 5, version 4, 1000 4, targeted 4, 10px 4, suite 4, controls 4, reader 4, 6px 4, 612 4, hard 4, live 4, subtitle 4, 4px 4, cell 4, question 4, arrow 4, pages 4, careers 4, 204 4, around 4, attr 4, interested 4, forms 4, css 4, prev 4, cta 4, each 4, styles 4, 768w 4, two 4, tactic 4, 255 4, does 4, where 4, takes 4, plugin 4, 039 4, budget 4, nov 4, consultation 4, group 4, format 4, padding 4, also 4, inline 4, front 4, 9px 4, bring 4, blank' 4, fluid 4, profile 4, domain 4, transparent 4, awesome 4, 700 4, opacity 4, wph 4, hover 4, 20px 4, become 4, 1m1 4, brin 4, change 4, return 4, posts 4, ffffff 4, 40px 4, author 4, plus 4, feed 4, expand 4, focused 4, designers 4, master 4, '_blank 4, 110 4, then 4, 120 4, badge 4, global 4, seen 4, svg 4, 8217 4, support 4, privacy 4, speed 4, normal 4, competition 4, guide 4, insight 4, across 4, toggle 4, seos 4, techniques 4, flex 4, ccc 3, 8px 3, policy 3, brands 3, component 3, '100 3, 32px 3, external 3, authority 3, technical 3, expanded 3, family 3, handle 3, intel 3, 30px 3, monday 3, 666 3, settings 3, below 3, today 3, friday 3, direction 3, application 3, ajax 3, rss 3, rsssl 3, popular 3, slider 3, continue 3, fields 3, factor 3, grey 3, textarea 3, case 3, valuable 3, 'text 3, package 3, done 3, both 3, profit 3, amount 3, 900 3, stack 3, hamburger 3, path 3, going 3, sep 3, 7px 3, questions 3, radius 3, which 3, static 3, desktop 3, conversion 3, 2015 3, articles 3, being 3, invalid 3, skip 3, member 3, everything 3, may 3, forward 3, 3px 3, complete 3, while 3, 555 3, sort 3, fill 3, tactics 3, 1px 3, text' 3, above 3, long 3, b2b 3, 9999 3, 60px 3, buy 3, loop 3, ensure 3, 168 3, doing 3, admin 3, types 3, figure 3, layout 3, popup 3, landing 3, money 3, comment 3, reach 3, 80px 3, stylesheet 3, nbsp 3, itself 3, force 3, wpheader 3, love 3, north 3, sell 3, wpfooter 3, assets 3, 25px 3, blockquote 3, 'color 3, core 3, gif 3 |
| Factor ID | Factor Name | #77 341media.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT018 | Entities in Sentences | 196 | 105.00 | 488 | 99 | 61 | 81 | 94 | 488 | 44 | 66 | 34 | 35 | 48 | -0.49 |
| ENT000a | Number of Entities Used | 31 | 25.50 | 35 | 23 | 21 | 30 | 28 | 33 | 15 | 25 | 23 | 22 | 35 | -0.48 |
| CP157 | Variations in H1, H2, and H3 Tags | 36 | 6.50 | 13 | 10 | 8 | 13 | 2 | 5 | 6 | 6 | 5 | 7 | 3 | -0.47 |
| CP161 | Variations in H1-H6 Tags | 52 | 7.00 | 14 | 10 | 8 | 14 | 2 | 5 | 7 | 9 | 5 | 7 | 3 | -0.45 |
| CP469 | Variations in Sentences | 39 | 14.50 | 32 | 19 | 14 | 18 | 32 | 5 | 16 | 18 | 8 | 5 | 10 | -0.44 |
| CP468 | Number of Sentences | 174 | 38.50 | 50 | 49 | 30 | 50 | 47 | 29 | 44 | 43 | 20 | 31 | 42 | -0.44 |
| CP470 | Variations in the HTML Tag | 432 | 136.70 | 305 | 52 | 218 | 77 | 305 | 225 | 238 | 78 | 41 | 52 | 81 | -0.44 |
| CPX010 | Variations in Div Tags | 404 | 105.80 | 218 | 33 | 167 | 74 | 125 | 205 | 218 | 67 | 38 | 50 | 81 | -0.42 |
| ENT003 | Entities in H2 Tags | 8 | 3.10 | 7 | 6 | 4 | 4 | 0 | 1 | 3 | 7 | 4 | 0 | 2 | -0.41 |
| CP165 | Variations in H2 Tags | 0 | 3.70 | 7 | 6 | 3 | 3 | 5 | 5 | 7 | 7 | 0 | 0 | 1 | -0.40 |
| CP153 | Variations in H1 and H2 Tags | 12 | 4.80 | 9 | 9 | 6 | 8 | 2 | 3 | 6 | 6 | 5 | 1 | 2 | -0.39 |
| CP465 | Variations in P Tags | 81 | 17.60 | 34 | 24 | 22 | 34 | 2 | 13 | 25 | 22 | 10 | 9 | 15 | -0.38 |
| CP134 | Variations in Body Tag | 0 | 136.20 | 305 | 52 | 218 | 77 | 305 | 222 | 238 | 78 | 39 | 52 | 81 | -0.37 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.80 | 2 | 2 | 0 | 2 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.37 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.36 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 2.10 | 8 | 8 | 1 | 4 | 0 | 1 | 2 | 2 | 2 | 1 | 0 | -0.36 |
| CPXR003 | Number of Heading Tags | 79 | 21.80 | 40 | 26 | 14 | 40 | 1 | 22 | 15 | 29 | 9 | 29 | 33 | -0.35 |
| QS006 | Number of Questions In H2 Tags | 4 | 0.90 | 3 | 0 | 3 | 1 | 0 | 0 | 1 | 1 | 2 | 1 | 0 | -0.34 |
| ENT001 | Entities in HTML Tag | 576 | 498.00 | 1295 | 269 | 727 | 165 | 502 | 1295 | 1222 | 126 | 91 | 332 | 251 | -0.33 |
| CP470a | Exact Match in the HTML Tag | 0 | 6.10 | 23 | 23 | 2 | 9 | 2 | 3 | 10 | 1 | 5 | 4 | 2 | -0.33 |
| ENT002 | Entities in H1 Tags | 1 | 2.50 | 12 | 12 | 2 | 2 | 1 | 1 | 2 | 1 | 1 | 1 | 2 | -0.33 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.32 |
| ENT004 | Entities in H3 Tags | 15 | 3.80 | 11 | 3 | 2 | 11 | 0 | 10 | 0 | 0 | 0 | 5 | 7 | -0.32 |
| CP169 | Variations in H3 Tags | 24 | 1.70 | 6 | 1 | 2 | 5 | 0 | 2 | 0 | 0 | 0 | 6 | 1 | -0.32 |
| CP427 | Number of Images with Alt Text | 12 | 11.00 | 42 | 11 | 3 | 5 | 0 | 42 | 26 | 8 | 2 | 4 | 9 | -0.32 |
| CP228 | Has Meta Robots | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.31 |
| CPXR018 | Variations in Nav Tags | 18 | 16.50 | 92 | 0 | 92 | 3 | 0 | 6 | 24 | 22 | 0 | 5 | 13 | -0.31 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 11 | 1.60 | 5 | 5 | 1 | 4 | 0 | 0 | 0 | 2 | 1 | 2 | 1 | -0.31 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.90 | 5 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 5 | -0.31 |
| CP492 | Word Count | 4639 | 1053.10 | 2347 | 1077 | 822 | 1465 | 953 | 2347 | 1033 | 1029 | 570 | 445 | 790 | -0.30 |
| CP388 | Variations in Meta Twitter Content | 1 | 1.80 | 7 | 2 | 2 | 2 | 0 | 0 | 2 | 0 | 1 | 2 | 7 | -0.30 |
| CP492b | Unabridged Word Count | 5907 | 1285.60 | 2879 | 1335 | 974 | 1830 | 1125 | 2879 | 1294 | 1233 | 662 | 569 | 955 | -0.30 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.30 |
| CP426 | Number of Images | 49 | 24.40 | 95 | 25 | 11 | 5 | 0 | 42 | 95 | 8 | 16 | 14 | 28 | -0.30 |
| CP124a | Variations in Absolute URLs | 93 | 47.80 | 179 | 3 | 170 | 28 | 16 | 7 | 179 | 14 | 6 | 19 | 36 | -0.30 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.29 |
| CP451 | Number of US Phone Numbers | 0 | 3.30 | 10 | 1 | 3 | 0 | 2 | 1 | 2 | 10 | 6 | 2 | 6 | -0.29 |
| QS004 | Number of Questions In Headings | 8 | 2.00 | 8 | 1 | 3 | 8 | 0 | 0 | 1 | 2 | 2 | 3 | 0 | -0.28 |
| CP386 | Variations in Meta Twitter Description | 3 | 1.30 | 4 | 4 | 2 | 1 | 0 | 0 | 3 | 0 | 0 | 1 | 2 | -0.27 |
| CP160 | Leading Variations in H1-H6 Tags | 25 | 1.90 | 5 | 5 | 1 | 4 | 0 | 0 | 0 | 5 | 1 | 2 | 1 | -0.27 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CP347 | Has US Phone Number | 0 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.26 |
| CP467 | Variations in Section Tags | 249 | 26.60 | 83 | 34 | 34 | 42 | 0 | 83 | 0 | 41 | 13 | 14 | 5 | -0.26 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.26 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.26 |
| CPXR24 | Number of P Tags | 111 | 28.90 | 49 | 31 | 41 | 41 | 1 | 49 | 32 | 26 | 15 | 20 | 33 | -0.26 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.80 | 7 | 2 | 2 | 2 | 0 | 0 | 2 | 0 | 1 | 2 | 7 | -0.26 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| QS003 | Number of Questions | 12 | 4.20 | 10 | 4 | 6 | 10 | 3 | 1 | 2 | 6 | 3 | 6 | 1 | -0.25 |
| CP234 | Has Meta Twitter Content | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.25 |
| CP164 | Leading Variations in H2 Tags | 2 | 0.70 | 3 | 3 | 0 | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.25 |
| CP150a | Exact Match in H1 Tags | 0 | 1.10 | 5 | 5 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.25 |
| CPXR015 | Variations in Figure Tags | 0 | 4.60 | 44 | 0 | 0 | 0 | 0 | 0 | 44 | 0 | 0 | 2 | 0 | -0.24 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.24 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| QS012 | Headings Has Question | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.24 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.24 |
| CP465c | Variations in script Tags | 106 | 19.20 | 34 | 14 | 31 | 11 | 32 | 2 | 34 | 13 | 14 | 10 | 31 | -0.24 |
| CP469a | Exact Match in Sentences | 0 | 2.40 | 12 | 12 | 0 | 3 | 2 | 0 | 1 | 0 | 3 | 3 | 0 | -0.24 |
| ENT009 | Entities in Title Tag | 1 | 2.60 | 8 | 4 | 3 | 2 | 1 | 2 | 2 | 2 | 1 | 1 | 8 | -0.23 |
| CP141 | Variations in HTML Comments | 0 | 2.70 | 6 | 3 | 6 | 6 | 0 | 0 | 3 | 3 | 3 | 0 | 3 | -0.23 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| CP203 | Has Apple Touch Icon | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.22 |
| CPXX888 | Number of HTML Tags | 1725 | 747.90 | 2087 | 604 | 797 | 501 | 679 | 2087 | 701 | 687 | 272 | 513 | 638 | -0.22 |
| CPJLD057 | Has JSON-LD ContactPoint | 1 | 0.20 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.22 |
| CP231 | Has Meta Twitter Description | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.22 |
| CP127 | Variations in A Tag HREFs | 79 | 42.70 | 125 | 2 | 113 | 27 | 61 | 125 | 38 | 8 | 14 | 16 | 23 | -0.21 |
| CP364 | Is OpenGraph Type Article | 1 | 0.40 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.21 |
| CP129 | Variations in A Tags | 89 | 23.20 | 63 | 2 | 53 | 11 | 48 | 63 | 13 | 13 | 3 | 15 | 11 | -0.21 |
| CP125 | Variations making whole A Tags | 0 | 0.90 | 3 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | 2 | 3 | 0 | -0.21 |
| CP128 | Variations in Alt Attributes | 14 | 3.30 | 12 | 5 | 0 | 0 | 0 | 4 | 4 | 4 | 1 | 3 | 12 | -0.21 |
| CP481 | Variations in Title Tag | 1 | 2.30 | 7 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 2 | 7 | -0.20 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CP455 | Number of YouTube Embeds | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CPX013 | Variations in Footer Tags | 5 | 3.30 | 17 | 4 | 0 | 0 | 0 | 0 | 11 | 0 | 1 | 0 | 17 | -0.20 |
| CP356 | Variations in I Tags | 9 | 1.60 | 15 | 0 | 0 | 0 | 0 | 15 | 1 | 0 | 0 | 0 | 0 | -0.19 |
| CP168 | Leading Variations in H3 Tags | 8 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.19 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP318 | Has RSS Link | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.19 |
| CP133 | Variations in B Tags | 0 | 1.60 | 16 | 0 | 0 | 0 | 0 | 16 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP375 | Variations in LI Tags | 121 | 7.10 | 28 | 0 | 6 | 4 | 0 | 28 | 11 | 14 | 2 | 4 | 2 | -0.18 |
| CP383 | Variations in Meta OpenGraph Description | 3 | 1.30 | 4 | 4 | 2 | 1 | 0 | 0 | 3 | 0 | 0 | 1 | 2 | -0.18 |
| CP139 | Variations in Class Attributes | 2 | 1.10 | 6 | 0 | 0 | 0 | 0 | 3 | 6 | 0 | 2 | 0 | 0 | -0.18 |
| CP310 | Has OpenGraph Type | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.17 |
| CP134a | Exact Match in Body Tag | 0 | 17.20 | 104 | 23 | 2 | 14 | 2 | 3 | 104 | 4 | 8 | 7 | 5 | -0.17 |
| CPJLD235 | Has JSON-LD Service | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP471 | Variations in Span Tags | 49 | 6.10 | 27 | 3 | 0 | 27 | 0 | 11 | 2 | 6 | 7 | 3 | 2 | -0.17 |
| CP452 | Number of Videos | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP348 | Has Video | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.17 |
| CP149 | Variations making whole H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.17 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | -0.16 |
| CP483a | Exact Match in the Title Tag | 0 | 0.90 | 2 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 2 | -0.16 |
| CPXR014 | Variations in FieldSet Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.16 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.16 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.30 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CP213z | Has Form | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.15 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.50 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | -0.15 |
| CPX003 | Variations in Main Tags | 409 | 7.40 | 37 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 37 | 34 | 0 | -0.15 |
| CP428 | Number of Images without Alt Text | 37 | 13.40 | 69 | 14 | 8 | 0 | 0 | 0 | 69 | 0 | 14 | 10 | 19 | -0.14 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.50 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.14 |
| CP473 | Variations in Strong Tags | 21 | 1.10 | 6 | 2 | 0 | 6 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.14 |
| CP479a | Title Has Best | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.14 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CPXR004 | Number of H1 Tags | 1 | 2.80 | 16 | 16 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 1 | 1 | -0.13 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP233 | Has Meta Twitter Site | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CP425 | Number of HTTPS Links | 117 | 89.70 | 328 | 40 | 116 | 38 | 129 | 328 | 29 | 74 | 50 | 43 | 50 | -0.13 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.40 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.12 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| QS013 | Meta Description Tag Has Question | 1 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CP484 | Leading Variations in Title Tag | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | -0.10 |
| CP465z | Variations in Form Tags | 0 | 0.60 | 2 | 0 | 2 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | -0.10 |
| CP319 | Has Schema Markup | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.09 |
| ENT005 | Entities in H4 Tags | 6 | 1.60 | 6 | 4 | 0 | 1 | 0 | 0 | 0 | 5 | 0 | 0 | 6 | -0.09 |
| CP211 | Has Domain Phrase In Content | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.09 |
| CP132 | Variations in Blockquote Tags | 0 | 0.70 | 7 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP309 | Has OpenGraph Image | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.08 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.08 |
| CP376 | Variations making whole LI Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | -0.07 |
| CPX005 | Variations in Aside Tags | 0 | 0.90 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | -0.07 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| QS007 | Number of Questions In H3 Tags | 4 | 0.90 | 7 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.07 |
| CP380 | Meta Description Length | 109 | 115.30 | 218 | 172 | 0 | 155 | 184 | 146 | 218 | 0 | 0 | 152 | 126 | -0.07 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| ENT008 | Entities in Meta Description Tag | 3 | 2.50 | 8 | 6 | 0 | 1 | 1 | 3 | 8 | 0 | 0 | 2 | 4 | -0.07 |
| CP447 | Number of Trademarks | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP173 | Variations in H4 Tags | 16 | 0.40 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.06 |
| CP418 | Number of Forms | 1 | 1.00 | 3 | 0 | 3 | 1 | 1 | 1 | 2 | 1 | 0 | 0 | 1 | -0.06 |
| CP152 | Variations in H1 Tags | 1 | 2.30 | 6 | 1 | 6 | 6 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | -0.06 |
| CP477 | Variations in Title Attributes | 68 | 2.60 | 8 | 4 | 0 | 0 | 0 | 0 | 3 | 8 | 0 | 3 | 8 | -0.06 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.70 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.05 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP172 | Leading Variations in H4 Tags | 14 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.05 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.40 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.05 |
| CPJLD198 | Has JSON-LD Person | 1 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP177 | Variations in H4-H6 Tags | 16 | 0.50 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | -0.04 |
| CP381 | Variations in Meta Descriptions | 3 | 1.50 | 4 | 4 | 0 | 1 | 2 | 2 | 3 | 0 | 0 | 1 | 2 | -0.04 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.03 |
| CP491 | Variations in Value Attributes | 0 | 0.40 | 2 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP176 | Leading Variations in H4-H6 Tags | 14 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | -0.03 |
| CP137 | Variations in the Canonical URL | 2 | 1.60 | 3 | 1 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 0 | 0 | -0.03 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.02 |
| CP481b | Word Count in Meta Description Tag | 16 | 18.40 | 31 | 24 | 0 | 28 | 31 | 23 | 31 | 0 | 0 | 28 | 19 | -0.02 |
| CP472 | Variations making whole Span Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP220 | Has HREF Lang | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP424 | Number of HREF Lang Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP207 | Has Contact Page | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.02 |
| CP435 | Number of Links | 118 | 91.30 | 336 | 41 | 116 | 38 | 134 | 336 | 29 | 75 | 50 | 43 | 51 | -0.01 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
