This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Chula Vista Seo #12 insigniaseo.com
|
About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.chula vista seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.chula 10, search engine 10, search engine optimization 10, chula vista 10, seo 10, vista 10, chula vista seo 8, seo chula vista 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.expert 10, blog 10, brand 10, search engine optimization 10, chula vista 10, cat 10, company 10, digital marketing 9, solution 9, privacy 9, map 9, ppc 9, facebook 9, menu 9, customer 9, reputation 8, search engines 8, internet marketing 8, social media 8, news 8, social media marketing 7, keyword 7, online marketing 7, keywords 6, reputation management 6, research 6, content marketing 6, transparen 6, search engine marketing 5, web development 5, california 5, competition 4, yahoo 4, industry 4, login 4, pinterest 4, money 4, pricing 4, the internet 4, blogs 3, promise 3, law 3, serp 3, adwords 3, concept 3, brands 3, brain 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.social media marketing 7, search engine marketing 5, help your business 3, learn more about 3 Double Word LSIsearch engine 10, chula vista 10, span class 10, div class 10, ul class 10, digital marketing 9, web design 9, li class 9, san diego 9, seo services 9, h3 class 9, input type 9, internet marketing 8, social media 8, img src 7, privacy policy 7, h2 class 6, to know 6, h1 class 6, div style 6, learn more 6, iframe src 6, p class 5, button type 5, to help 5, label class 5, nav class 4, united states 4, footer class 4, span style 3, header class 3, h4 class 3, icon icon 3, link rel 3, section class 3Single Word LSIgoogle 10, size 10, left 10, vista 10, website 10, wrap 10, rel 10, elp 10, http 10, engine 10, end 10, service 10, script 10, local 10, top 10, body 10, net 10, lat 10, border 10, new 10, read 10, alt 10, footer 10, media 10, design 10, row 10, app 10, png 10, 000 10, iframe 10, services 10, marketing 10, name 10, page 10, hidden 10, non 10, button 10, ave 10, not 10, manage 10, target 10, container 10, item 10, phone 10, style 10, web 10, more 10, display 10, width 10, day 10, king 10, inner 10, ease 10, _blank 10, user 10, search 10, seo 10, business 10, right 10, div 10, contact 10, image 10, title 10, content 10, load 10, rate 10, company 10, class 10, form 10, https 10, text 10, use 10, sign 10, that 10, www 10, logo 10, level 10, header 10, box 10, head 10, src 10, social 10, 100 10, online 10, about 10, height 10, ste 10, min 10, email 10, one 10, org 10, location 10, none 10, type 10, href 10, val 10, method 10, word 10, place 10, help 10, site 10, span 10, chula 10, data 10, html 10, line 10, link 10, value 10, ins 10, result 9, acc 9, area 9, visibility 9, list 9, nav 9, traffic 9, xperience 9, amp 9, let 9, input 9, team 9, results 9, last 9, submit 9, center 9, twitter 9, enter 9, small 9, num 9, experience 9, san 9, customer 9, diego 9, digital 9, false 9, action 9, map 9, max 9, menu 9, url 9, off 9, find 9, background 9, true 9, mall 9, key 9, this 9, know 9, privacy 9, placeholder 9, facebook 9, first 9, only 9, tag 9, bottom 9, img 9, linkedin 9, car 9, object 8, role 8, ads 8, child 8, focus 8, block 8, aria 8, other 8, city 8, heading 8, links 8, 200 8, companies 8, 0px 8, source 8, align 8, color 8, description 8, news 8, start 8, way 8, provide 8, widget 8, section 8, wrapper 8, square 8, jpg 8, resp 8, clear 8, also 8, drive 8, icon 8, font 8, dir 8, info 8, home 8, obj 8, don 8, 300 8, return 8, auto 8, main 8, position 8, ico 8, solutions 8, internet 8, review 8, agency 8, toggle 8, 'http 8, development 8, responsive 8, require 7, version 7, 800 7, policy 7, learn 7, analytics 7, 600 7, 6px 7, 619 7, label 7, copyright 7, businesses 7, 400 7, 'https 7, rating 7, real 7, improve 7, margin 7, items 7, 250 7, default 7, 019 7, next 7, show 7, what 7, images 7, light 7, visible 7, option 7, padding 7, earn 7, looking 7, column 7, partner 7, which 7, 500 7, navigation 7, index 7, file 7, table 7, report 7, edge 7, reviews 7, noscript 7, 120 7, sup 7, current 7, free 7, many 7, allow 7, terms 7, scroll 7, event 7, include 7, date 7, youtube 7, these 6, 823 6, check 6, unit 6, css 6, advertising 6, state 6, dropdown 6, 009 6, 255 6, arr 6, through 6, research 6, white 6, embed 6, give 6, creative 6, sticky 6, primary 6, before 6, used 6, 'text 6, group 6, fff 6, most 6, why 6, inline 6, account 6, grow 6, active 6, strong 6, transparent 6, some 6, select 6, init 6, trigger 6, feed 6, code 6, instagram 6, 350 6, 116 6, above 6, secondary 6, device 6, guid 6, 180 6, var 6, gif 6, locations 6, building 5, solid 5, detail 5, after 5, 10px 5, component 5, ada 5, trust 5, 858 5, better 5, family 5, gtm 5, handle 5, 666 5, php 5, arrow 5, 202 5, 450 5, times 5, 455 5, 461 5, using 5, styles 5, graphic 5, relations 5, 291 5, grid 5, done 5, important 5, 919 5, national 5, 700 5, test 5, sources 5, origin 5, 20px 5, 2020 5, biz 5, 768 5, become 5, 536 5, complete 5, usa 5, 550 5, 40px 5, focused 5, 101 5, 106 5, 109 5, 354 5, 112 5, 118 5, 365 5, mission 5, 149 5, agent 5, available 5, 158 5, california 5, googletagmanager 5, 16px 5, guide 5, thumb 5, space 5, visitors 5, paper 5, flex 5, track 5, resources 5, landscape 5, nova 4, cdn 4, reserved 4, 8px 4, 808 4, 1000 4, address 4, pinterest 4, consultant 4, information 4, reports 4, sans 4, 1024 4, united 4, divider 4, 866 4, channel 4, animation 4, 30px 4, 4px 4, login 4, rights 4, 667 4, anchor 4, touch 4, 443 4, 445 4, 448 4, 206 4, 2px 4, 208 4, fullwidth 4, 217 4, 459 4, 462 4, 220 4, 226 4, collapse 4, 243 4, 002 4, 006 4, 267 4, watch 4, weight 4, bold 4, fixed 4, shop 4, hours 4, window 4, happy 4, indicator 4, both 4, webkit 4, highlight 4, general 4, attachment 4, park 4, ltr 4, uses 4, 907 4, dec 4, tooltip 4, 913 4, 914 4, tabindex 4, relative 4, 959 4, modal 4, states 4, hover 4, human 4, fort 4, 5px 4, loading 4, invalid 4, 773 4, 3px 4, 797 4, 319 4, ffffff 4, selected 4, fill 4, 562 4, expand 4, repeat 4, reserve 4, 102 4, 107 4, 1px 4, 108 4, 110 4, 111 4, 113 4, 119 4, edit 4, badge 4, global 4, 132 4, outline 4, 134 4, 136 4, middle 4, svg 4, started 4, 381 4, 148 4, assist 4, 166 4, update 4, throughout 4, 189 4, moz 4, nbsp 4, referral 4, public 4, near 3, stop 3, rounded 3, placement 3, same 3, listing 3, 816 3, 819 3, 825 3, standard 3, 830 3, aside 3, adwords 3, directory 3, expanded 3, root 3, agencies 3, 627 3, rgba 3, scrolling 3, 875 3, 634 3, 641 3, 644 3, analyze 3, 652 3, 412 3, monday 3, 429 3, 447 3, 209 3, 453 3, 213 3, 456 3, friday 3, direction 3, 464 3, breadcrumb 3, application 3, 469 3, 231 3, 237 3, caret 3, 003 3, 492 3, cookies 3, 256 3, 015 3, 016 3, 269 3, absolute 3, calc 3, 048 3, pagination 3, 062 3, shadow 3, 072 3, webpage 3, reset 3, 15px 3, d_d 3, modern 3, chat 3, overflow 3, scripts 3, 900 3, bbb 3, shrink 3, profile 3, domain 3, 921 3, 924 3, breadcrumbs 3, spacing 3, 946 3, radius 3, static 3, 724 3, print 3, dma 3, 505 3, promotion 3, 764 3, trusted 3, 302 3, 306 3, dist 3, office 3, 311 3, 554 3, 798 3, sort 3, null 3, switch 3, 571 3, alignleft 3, 339 3, consumer 3, 582 3, 342 3, 586 3, 345 3, 588 3, 349 3, 114 3, 356 3, 125 3, 127 3, 369 3, meta 3, 135 3, 379 3, 139 3, 60px 3, id' 3, 145 3, 147 3, closed 3, 151 3, 154 3, 157 3, details 3, please 3, 167 3, 169 3, region 3, normal 3, cases 3, 182 3, 184 3, 192 3, reliable 3, sidebar 3, 80px 3, between 3, match 3, 1200 3 |
| Factor ID | Factor Name | #12 insigniaseo.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 5 | 6.00 | 18 | 7 | 1 | 0 | 18 | 10 | 15 | 1 | 1 | 0 | 7 | -0.50 |
| CP137 | Variations in the Canonical URL | 3 | 2.80 | 4 | 3 | 0 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | -0.50 |
| CP134a | Exact Match in Body Tag | 5 | 11.70 | 41 | 36 | 5 | 0 | 21 | 0 | 41 | 4 | 1 | 0 | 9 | -0.49 |
| ENT000a | Number of Entities Used | 29 | 32.40 | 37 | 33 | 32 | 24 | 27 | 34 | 37 | 32 | 34 | 37 | 34 | -0.47 |
| CP484 | Leading Variations in Title Tag | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.41 |
| CP469a | Exact Match in Sentences | 0 | 2.30 | 7 | 2 | 0 | 0 | 7 | 5 | 5 | 0 | 0 | 0 | 4 | -0.41 |
| CP483a | Exact Match in the Title Tag | 2 | 0.60 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.40 |
| CP159a | Exact Match in H1-H6 Tags | 4 | 1.90 | 9 | 2 | 0 | 0 | 2 | 1 | 9 | 2 | 1 | 0 | 2 | -0.39 |
| CP469 | Variations in Sentences | 12 | 24.00 | 51 | 5 | 18 | 32 | 51 | 23 | 13 | 21 | 1 | 48 | 28 | -0.38 |
| CP150a | Exact Match in H1 Tags | 2 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.36 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.34 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 6 | 2.60 | 13 | 3 | 1 | 0 | 3 | 2 | 1 | 2 | 0 | 13 | 1 | -0.34 |
| CP150a2 | Exact Match in H2 Tags | 2 | 0.80 | 4 | 0 | 0 | 0 | 1 | 0 | 4 | 1 | 1 | 0 | 1 | -0.34 |
| CP158 | Variations making whole H1-H6 Tags | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | -0.33 |
| ENT018 | Entities in Sentences | 49 | 101.00 | 211 | 70 | 38 | 72 | 86 | 96 | 67 | 71 | 211 | 202 | 97 | -0.33 |
| CPX010 | Variations in Div Tags | 65 | 210.80 | 1069 | 144 | 43 | 119 | 133 | 66 | 99 | 75 | 234 | 1069 | 126 | -0.32 |
| CP465 | Variations in P Tags | 17 | 33.10 | 95 | 22 | 12 | 0 | 81 | 33 | 0 | 25 | 2 | 95 | 61 | -0.31 |
| CP160 | Leading Variations in H1-H6 Tags | 6 | 4.40 | 27 | 3 | 1 | 0 | 3 | 2 | 1 | 5 | 0 | 27 | 2 | -0.30 |
| CP465c | Variations in script Tags | 0 | 29.60 | 139 | 20 | 6 | 19 | 25 | 36 | 3 | 18 | 3 | 139 | 27 | -0.30 |
| CP134 | Variations in Body Tag | 74 | 124.50 | 319 | 147 | 55 | 319 | 142 | 0 | 118 | 86 | 248 | 0 | 130 | -0.30 |
| CP348 | Has Video | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.29 |
| CP452 | Number of Videos | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | -0.29 |
| CP473 | Variations in Strong Tags | 2 | 4.60 | 23 | 2 | 0 | 0 | 1 | 17 | 0 | 3 | 0 | 23 | 0 | -0.29 |
| CP128 | Variations in Alt Attributes | 4 | 4.80 | 14 | 7 | 3 | 0 | 6 | 0 | 2 | 4 | 0 | 14 | 12 | -0.28 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 1 | 0.30 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.28 |
| CP313 | Has Privacy Policy | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | -0.28 |
| CP470 | Variations in the HTML Tag | 74 | 245.70 | 1097 | 147 | 55 | 319 | 142 | 111 | 118 | 86 | 252 | 1097 | 130 | -0.27 |
| ENT005 | Entities in H4 Tags | 0 | 4.00 | 26 | 0 | 0 | 0 | 0 | 0 | 26 | 5 | 0 | 6 | 3 | -0.27 |
| CP451 | Number of US Phone Numbers | 1 | 4.00 | 14 | 5 | 5 | 0 | 3 | 1 | 4 | 14 | 1 | 0 | 7 | -0.27 |
| CP149 | Variations making whole H1 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.26 |
| CP124a | Variations in Absolute URLs | 15 | 62.10 | 309 | 115 | 5 | 4 | 21 | 25 | 73 | 18 | 9 | 309 | 42 | -0.26 |
| ENT003 | Entities in H2 Tags | 11 | 4.40 | 12 | 3 | 3 | 0 | 8 | 0 | 6 | 7 | 1 | 12 | 4 | -0.26 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.26 |
| CP427 | Number of Images with Alt Text | 170 | 18.10 | 50 | 20 | 32 | 0 | 8 | 4 | 10 | 8 | 50 | 12 | 37 | -0.26 |
| CP455 | Number of YouTube Embeds | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.25 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.40 | 2 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 1 | -0.25 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP465z | Variations in Form Tags | 0 | 1.90 | 4 | 3 | 0 | 0 | 3 | 3 | 3 | 0 | 3 | 0 | 4 | -0.25 |
| CP468 | Number of Sentences | 47 | 59.60 | 174 | 30 | 33 | 47 | 73 | 72 | 24 | 43 | 22 | 174 | 78 | -0.25 |
| ENT002 | Entities in H1 Tags | 2 | 1.50 | 3 | 1 | 2 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 3 | -0.24 |
| CP383 | Variations in Meta OpenGraph Description | 7 | 2.00 | 9 | 9 | 0 | 0 | 2 | 4 | 0 | 0 | 0 | 4 | 1 | -0.24 |
| QS003 | Number of Questions | 8 | 4.30 | 12 | 0 | 8 | 1 | 3 | 2 | 3 | 6 | 1 | 12 | 7 | -0.24 |
| CP426 | Number of Images | 206 | 26.80 | 63 | 24 | 63 | 0 | 10 | 14 | 11 | 8 | 50 | 49 | 39 | -0.24 |
| CP467 | Variations in Section Tags | 51 | 82.50 | 482 | 0 | 18 | 0 | 86 | 51 | 0 | 45 | 85 | 482 | 58 | -0.24 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP159 | Exact Match making whole H1-H6 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP173 | Variations in H4 Tags | 0 | 3.10 | 16 | 1 | 0 | 0 | 0 | 0 | 10 | 3 | 0 | 16 | 1 | -0.23 |
| CP150 | Exact Match making whole H1 Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| ENT001 | Entities in HTML Tag | 363 | 311.00 | 716 | 225 | 123 | 204 | 268 | 716 | 222 | 283 | 340 | 377 | 352 | -0.23 |
| CPXR24 | Number of P Tags | 46 | 36.30 | 111 | 13 | 24 | 0 | 39 | 36 | 12 | 26 | 46 | 111 | 56 | -0.23 |
| CP489 | Variations in U Tags | 0 | 0.70 | 7 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | -0.23 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.23 |
| CP474 | Variations making whole Strong Tags | 0 | 1.20 | 11 | 0 | 0 | 0 | 0 | 11 | 0 | 1 | 0 | 0 | 0 | -0.23 |
| CP492 | Word Count | 1394 | 1758.00 | 5222 | 826 | 605 | 815 | 1747 | 1739 | 1018 | 1033 | 2691 | 5222 | 1884 | -0.23 |
| CP492b | Unabridged Word Count | 1722 | 2154.60 | 6713 | 960 | 713 | 949 | 2061 | 2067 | 1162 | 1235 | 3381 | 6713 | 2305 | -0.22 |
| CP347 | Has US Phone Number | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.22 |
| CP153 | Variations in H1 and H2 Tags | 10 | 5.60 | 12 | 3 | 2 | 2 | 12 | 2 | 7 | 7 | 3 | 12 | 6 | -0.22 |
| CP210 | Has Domain In Content | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.22 |
| ENT004 | Entities in H3 Tags | 1 | 4.90 | 14 | 14 | 2 | 0 | 3 | 3 | 5 | 0 | 6 | 14 | 2 | -0.22 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.10 | 5 | 0 | 5 | 1 | 4 | 3 | 1 | 0 | 3 | 2 | 2 | -0.22 |
| CP318 | Has RSS Link | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.22 |
| CP386 | Variations in Meta Twitter Description | 7 | 2.00 | 9 | 9 | 0 | 0 | 2 | 4 | 0 | 0 | 0 | 4 | 1 | -0.21 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.21 |
| CP127 | Variations in A Tag HREFs | 10 | 71.70 | 294 | 62 | 5 | 66 | 7 | 25 | 61 | 8 | 147 | 294 | 42 | -0.21 |
| CP164 | Leading Variations in H2 Tags | 3 | 0.60 | 2 | 0 | 0 | 0 | 2 | 0 | 1 | 1 | 0 | 2 | 0 | -0.21 |
| CP364 | Is OpenGraph Type Article | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.21 |
| CP170 | Variations making whole H4 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.20 |
| CP381 | Variations in Meta Descriptions | 0 | 2.00 | 4 | 0 | 2 | 3 | 2 | 4 | 1 | 0 | 3 | 4 | 1 | -0.20 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.20 |
| CP211 | Has Domain Phrase In Content | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.20 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.19 |
| CP388 | Variations in Meta Twitter Content | 2 | 0.90 | 3 | 2 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 1 | 1 | -0.19 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.19 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.19 |
| CP125 | Variations making whole A Tags | 3 | 0.70 | 3 | 3 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.19 |
| CPXX888 | Number of HTML Tags | 1606 | 1041.80 | 2568 | 535 | 855 | 548 | 427 | 994 | 573 | 687 | 2568 | 2151 | 1080 | -0.18 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.18 |
| CP132 | Variations in Blockquote Tags | 0 | 0.60 | 5 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 1 | 0 | 0 | -0.17 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.17 |
| CP231 | Has Meta Twitter Description | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.17 |
| CP126a | Exact Match in A Tags | 0 | 0.70 | 5 | 5 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.17 |
| CP157 | Variations in H1, H2, and H3 Tags | 14 | 9.00 | 39 | 6 | 2 | 2 | 12 | 3 | 10 | 7 | 3 | 39 | 6 | -0.17 |
| CP133 | Variations in B Tags | 1 | 3.90 | 32 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 32 | 0 | 0 | -0.17 |
| CP152 | Variations in H1 Tags | 1 | 1.60 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | 2 | 1 | 1 | 2 | -0.17 |
| CP165 | Variations in H2 Tags | 6 | 3.30 | 11 | 7 | 2 | 2 | 0 | 0 | 0 | 0 | 11 | 11 | 0 | -0.17 |
| CP129 | Variations in A Tags | 11 | 47.80 | 303 | 29 | 11 | 35 | 6 | 24 | 1 | 13 | 27 | 303 | 29 | -0.17 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 0.90 | 3 | 2 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 1 | 1 | -0.16 |
| CP375 | Variations in LI Tags | 14 | 40.70 | 336 | 7 | 4 | 0 | 2 | 27 | 5 | 14 | 11 | 336 | 1 | -0.16 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.16 |
| CP234 | Has Meta Twitter Content | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.16 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPXR020 | Variations in Q Tags | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.15 |
| CPXR015 | Variations in Figure Tags | 8 | 1.50 | 15 | 0 | 15 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP230 | Has Meta Twitter Cards | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.15 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | -0.15 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.15 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.15 |
| CP345 | Has Terms of Service | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.15 |
| CP213z | Has Form | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP161 | Variations in H1-H6 Tags | 14 | 12.10 | 55 | 7 | 2 | 2 | 12 | 3 | 20 | 10 | 3 | 55 | 7 | -0.14 |
| CPXR018 | Variations in Nav Tags | 16 | 9.80 | 39 | 0 | 5 | 0 | 0 | 39 | 2 | 22 | 8 | 19 | 3 | -0.14 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.14 |
| CP172 | Leading Variations in H4 Tags | 0 | 1.80 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 14 | 1 | -0.14 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| ENT009 | Entities in Title Tag | 3 | 2.10 | 3 | 3 | 2 | 1 | 3 | 3 | 3 | 2 | 1 | 1 | 2 | -0.14 |
| CP479c | Title Has Top | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.14 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.14 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.13 |
| CPXR003 | Number of Heading Tags | 35 | 24.70 | 79 | 25 | 15 | 1 | 13 | 19 | 24 | 29 | 22 | 79 | 20 | -0.13 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.13 |
| CP319 | Has Schema Markup | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | -0.13 |
| CPX003 | Variations in Main Tags | 55 | 116.60 | 1072 | 0 | 34 | 0 | 0 | 52 | 0 | 0 | 0 | 1072 | 8 | -0.13 |
| CPXR004 | Number of H1 Tags | 2 | 1.40 | 4 | 1 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 1 | 2 | -0.12 |
| CP169 | Variations in H3 Tags | 4 | 3.40 | 27 | 3 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 27 | 0 | -0.12 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP168 | Leading Variations in H3 Tags | 2 | 1.30 | 10 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 10 | 0 | -0.12 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.11 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.11 |
| CP472 | Variations making whole Span Tags | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | -0.11 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.11 |
| CPJLD247 | Has JSON-LD State | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.11 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 1.80 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 14 | 1 | -0.11 |
| CP418 | Number of Forms | 1 | 1.20 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | -0.11 |
| CP412 | Number of Email Addresses | 0 | 0.90 | 4 | 3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | -0.10 |
| CP232 | Has Meta Twitter Domain | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP208 | Has Copyright | 0 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.70 | 4 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 4 | 0 | -0.09 |
| CP471 | Variations in Span Tags | 8 | 7.50 | 49 | 1 | 3 | 0 | 0 | 9 | 1 | 6 | 0 | 49 | 6 | -0.09 |
| CP412b | Has Email | 0 | 0.30 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP435 | Number of Links | 71 | 128.20 | 331 | 69 | 85 | 107 | 36 | 101 | 61 | 75 | 328 | 331 | 89 | -0.08 |
| QS013 | Meta Description Tag Has Question | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.08 |
| CPX005 | Variations in Aside Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP479ii | Title Has Sentiment Words | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.08 |
| CP479 | Title Has Sales Words | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.08 |
| CPX013 | Variations in Footer Tags | 0 | 2.60 | 16 | 0 | 2 | 0 | 0 | 16 | 0 | 0 | 0 | 6 | 2 | -0.07 |
| CP136 | Variations making whole B Tags | 0 | 0.80 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 0 | 0 | -0.07 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CP177 | Variations in H4-H6 Tags | 0 | 3.10 | 16 | 1 | 0 | 0 | 0 | 0 | 10 | 3 | 0 | 16 | 1 | -0.07 |
| CPJLD048 | Has JSON-LD City | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.07 |
| CP491 | Variations in Value Attributes | 0 | 0.20 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| QS004 | Number of Questions In Headings | 0 | 1.30 | 8 | 0 | 0 | 0 | 0 | 0 | 3 | 2 | 0 | 8 | 0 | -0.06 |
| CP310 | Has OpenGraph Type | 1 | 0.50 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.06 |
| CP425 | Number of HTTPS Links | 70 | 118.80 | 330 | 8 | 82 | 102 | 33 | 100 | 47 | 74 | 323 | 330 | 89 | -0.06 |
| QS012 | Headings Has Question | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.06 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.06 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP224 | Has Meta Charset | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| ENT007 | Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP166 | Variations making whole H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP443 | Number of Rel Author Links | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP380 | Meta Description Length | 0 | 113.00 | 157 | 0 | 150 | 149 | 127 | 154 | 152 | 0 | 131 | 110 | 157 | -0.05 |
| CP233 | Has Meta Twitter Site | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| CP207 | Has Contact Page | 1 | 0.60 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.05 |
| CP477 | Variations in Title Attributes | 0 | 30.60 | 285 | 0 | 6 | 0 | 4 | 0 | 3 | 8 | 0 | 285 | 0 | -0.04 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.04 |
| CP428 | Number of Images without Alt Text | 36 | 8.70 | 37 | 4 | 31 | 0 | 2 | 10 | 1 | 0 | 0 | 37 | 2 | -0.04 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | -0.03 |
| CP481 | Variations in Title Tag | 2 | 1.80 | 3 | 2 | 2 | 2 | 3 | 2 | 2 | 1 | 2 | 1 | 1 | -0.02 |
| CP225 | Has Meta Description | 0 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.02 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.02 |
| CP481b | Word Count in Meta Description Tag | 0 | 17.70 | 26 | 0 | 24 | 26 | 20 | 25 | 22 | 0 | 21 | 17 | 22 | -0.02 |
| CP309 | Has OpenGraph Image | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.01 |
| CP438 | Number of Meta Keywords | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
